AN EXCEPTIONAL TRADITION
“WE’VE SPENT OVER 40 YEARS BUILDING OUR BRAND AND REPUTATION ONE HANDSHAKE AT A TIME.” At Intracoastal Realty, we are proud of our unparalleled tradition as the area’s leading firm for properties of distinction. Built upon a history of expertise, integrity, and personalized service, our company is privileged to have represented generations of the most outstanding homeowners in the area. Being an independent company instead of a franchise has allowed Intracoastal Realty to flourish over the years in a highly competitive industry and has enabled the company to develop a reputation for outstanding agents and exceptional service.
TREY WALLACE - PRESIDENT JIM WALLACE - CEO
Think all real estate agents achieve the same results? Think again. We’ve spent over 40 years building our brand and reputation one handshake at a time. In today’s competitive marketplace, our agents continue to excel.
WE’RE LOCAL. WE’RE GLOBAL.
550 FIRMS 4,300 OFFICES 135,000 ASSOCIATES 70 COUNTRIES 1 MILLION TRANSACTIONS $257 BILLION IN SALES
INTRACOASTAL REALTY HAS GROWN TO BECOME COASTAL NORTH CAROLINA’S LARGEST INDEPENDENT REAL ESTATE COMPANY As an independent brokerage who is perennially voted “Best Real Estate Company” by locals, Intracoastal Realty invests its revenue in marketing, technology, agent training, and community organizations throughout southeastern North Carolina. Through its network affiliations with Leading Real Estate Companies of the World, Luxury Portfolio, and Mayfair, Intracoastal Realty is a global - not just local real estate firm that markets your property to the world.
RECOGNIZED GLOBAL LEADER A network that delivers access, insights, and guidance to discerning clients around the world.
$38 BILLION MORE U.S. HOME SALES VOLUME LAST YEAR THAN OUR CLOSEST COMPETITOR
$38B
RESOURCES AND SUPPORT Our Team knows what it takes to sell your home.
• In-house Marketing Department
• Property Tour Caravans
• In-house Technology Department
• Call Center for Showing Appointments
• Operations Center & Support Staff
• Strategic Marketing Partnerships
• Training and Professional Development
• Extensive Advertising
• Local Knowledge & Leadership
• Award-winning Website & Home Search App
• Electronic Documents & Digital Filing
• Lead Generation
Let us put our Team of Resources to work for you.
GIVING BACK TO OUR COMMUNITY The fabric of our culture.
In 2005, Jim Wallace, CEO and owner of Intracoastal Realty, established the “Teacher’s Fund” to help local public and private kindergarten through 5th grade school teachers buy the supplies and books they so desperately need. To date, the Teacher’s Fund has awarded over 1,500 grants in excess of $300,000, benefiting more than 180,000 students.
What’s in a number?
337
Intracoastal Realty has a rich involvement with over 337 charitable organizations through its managers, agents, and staff members. We make donations of money, time, and resources to civic organizations, disaster relief funds, and local chapters of national health organizations. Giving back is the fabric of our culture.
AWARD-WINNING WEBSITE
INTRACOASTALREALTY.COM IS THE RECIPIENT OF THE WEBSITE QUALITY CERTIFICATION PRESENTED BY LEADING REAL ESTATE COMPANIES OF THE WORLD®
2020
LEADING REAL ESTATE COMPANIES OF THE WORLD®
2019
2018
2017
2016
2015
2014
2013
2012
HOME SEARCH APP Our easy-to-use Home Search app is available for Android, iPhone, and iPad. Search “Intracoastal Realty” in your app store and download for free!
PRODUCES NEARLY 1,000 USERS DAILY
BEST IN CLASS
• All listings; All companies • Interactive map with road and satellite views • Comprehensive property details with large photos • Gallery view or Map view • Freehand polygon map search • Driving directions to the property • Ability to save your favorite listings • For Sale, Pending, and Sold property searches. • Homespotter GPS technology shows nearby properties (A Must See!)
DIGITAL EXPOSURE
TARGETED ONLINE ADVERTISING FOR YOUR HOUSE Your house will have a dedicated ad that will be displayed to a targeted demographic on Facebook, Instagram, and across the web!
*For Properties priced $250,000 and above
WORLD-CLASS MARKETING Targeted advertising for you and your property.
• Boosted Listings on Social Media • Search Engine Marketing • Lead Generation • Email Marketing • Just Listed, Just Sold Postcards • Property Flyers • Brochures • Direct Mail Marketing • Publication Ads
IMPACT OF PRICE ON VISIBILITY
Many homeowners think that pricing their home a little over market value will leave room for negotiation. In actuality, this dramatically decreases demand for your home.
+15% +10% MARKET VALUE
-10% -15%
10%
30% 60% 75% 90%
The percentage of potential Buyers that will look for property
THE PRICE IS RIGHT Timing is extremely important in the real estate market.
ACTIVITY
Your property gets the most attention when it first comes on the market. Be sure the asking price is attractive when the interest and activity are both high.
0 1 2 3 4 5 6 7 8 9 TIME ON THE MARKET (IN MONTHS)
COMPARATIVE
LISTING STATUS: WHAT DO THOSE TERMS REALLY MEAN? The comparative market analysis is a tool to assist you in forming an opinion about the fair market value of your property. By carefully studying the location, condition, competition, and “comps” (comparables), we can develop a clear picture of the potential market for your property.
SOLD
ACTIVE
By looking at similar properties that have recently sold,
Looking at properties currently listed allows us to
we can see what homebuyers have actually purchased
see exactly what alternatives a serious buyer has
over the last few months.
to choose from.
PENDING/UNDER CONTRACT
WITHDRAWN/EXPIRED
Properties which are under contract also known as
Properties withdrawn from the market that have failed
“pending” give us an idea of what buyers are interested
to sell should only be used as examples of pricing/
in purchasing.
marketing that needed improvement.