protective coatings 速
Media Guide 2014 The new magazine about corrosion control and prevention
eosMktg&Communication
protective coatings 速
ipcm protective coatings why?
P 01
circulation and distribution analysis
P 02
editorial calendar 2014
P 03
advertising rates 2014
P 04
advertising formats
P 05
eos marketing&communication P 06 www.ipcm.it
P 07
connect to The Amazing world of finishing
P 08
web marketing web advertising
P 09
www.ipcm.it
P 07
connect to the world of finishing
P 08
web marketing web advertising
P 09
eos marketing&communication P 11
protective coatings why? ®
protective coatings ®
ipcm Protective Coatings is a quarterly technical magazine for the protective coatings and corrosion control and prevention industries. ®
protective coatings ®
protective coatings ®
protective coatings ®
It is bilingual, English and Italian, and it circulates around Europe and in strategic markets for the protective coatings industry outside Europe, such as the MENA region (North Africa - Middle East).
ipcm Protective Coatings feature topics contain technical, scientific and practical information on all kinds of protective coatings, anticorrosion technologies and surface preparation (blasting, sanding, stripe coat…), on inspections and quality control, standards and regulation. ®
The magazine provides answers to questions about protective coatings technologies and application, up-to-date information on the latest products and technologies; market overviews, trade fair reports and industry news.
ipcm Protective Coatings brings the protective coating community together, provides competent and qualified information, networking opportunities and excellent industry contacts. ®
01
protective coatings circulation and distribution analysis ®
protective coatings is available in digital format on www.ipcm.it
The magazine offers qualified technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the fields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry. The magazine also reaches university centers, labs and research institutes.
Target audience • Technicians • Engineers • Applicators • Researchers • Coating Inspectors
• Designers and Architects • Contractors • Coating Specialists • Coating Formulators
Volume and editorial analysis 2012 Total Volume
305
Editorial
252.25 52.75
Advertising
02
Geographical Distribution (annual average)
Readers by Industry 4 issues
Italy
Abroad
Steel fabrication shops and carpentry
28.00%
25.00%
26.50%
83.3%
Applicators
23.70%
15.00%
19.30%
16.7%
Building industry (Infrastructures, facilities, public works)
15.00%
15.00%
15.00%
Pipelines, Tanks & Valves
11.00%
15.00%
13.00%
100%
Analysis of editorial content
252.25
Market & Industrial analysis
39.5
15.7%
Engineering (offshore and onshore, energy, windenergy, industrial plants)
Market news & Product news
53.75
21.3%
Technical case histories
63.25
R&D & Innovations Events, Trade fairs & Conferences
Total
10.00%
13.00%
11.50%
Shipyards
5.00%
5.00%
25.0%
Coatings Industry
5.00%
64.75
25.7%
Inspectors
31
12.3%
Research Lab & Institutes
Economic Region
Share of distributed circulation
Italy
30.0%
Benelux
20.0%
Germany, Austria, Switzerland
15.0%
Scandinavia
13.3%
UK
10.0%
Spain, Portugal, Greece
4.2%
5.00%
Mena Region
3.8%
10.00%
7.36%
Eastern Europe
2.5%
1.50%
1.50%
1.50%
Far East
1.2%
0.80%
1.00%
0.90%
Print run: 3,000 copies per issue/yearly circulation: 12,000 copies Digital circulation: newsletter to 5,000 (average) contacts per issue/yearly circulation: 20,000 Total circulation: 32,000 (annual average)
protective coatings editorial calendar 2014 速
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
09 April 2014
Focus on Passive Fire Protection
EUROPEAN CORROSION CONFERENCE 2014, Madrid, Spain, May 14-16 2014
10 June 2014
Focus on state-of-the-art corrosion prevention technologies
EUROCORR 2014, Pisa, Italy, September 8-12 2014
11 October 2014
Focus on corrosion protection of infrastructures
CORCON 2014, Mumbai, India, November 12-15 2014
Surface preparation 100% solids Tank lining Polyurea Visco-elastic solutions Application systems Zinc-lamellar coatings Environmental issues Regulations Report of inspections Review of conferences & exhibitions
The present editorial calendar offers a general indication for your advanced planning.
Coating formulation Testing&measurement Mixing & Application Abrasives Fluorinated and PVDF coatings rubber linings Environmental issues
LATINCORR 2014, Medellin, Colombia, October 28-31 2014
Raw materials/Pigments/ Additives Shot peening Thermal Spray Waterborne Coatings Zinc - lamellar Coatings Environmental issues International Regulations Report of Inspections Review of conferences &exhibitions
Regulations Report of inspections Review of conference & exhibitions
The editorial office reserves the right to make changes. For further information please write to editoria@ipcm.it ISSUE
TOPICS
12 December Focus on corrosion 2014 prevention in the oil&gas industry
EVENTS OMC 2015, Ravenna, Italy, March 23-25 2015
Shot peening Epoxy Pipeline protection Tank lining Measuring & testing Application Technologies Rubber linings Environmental issues International Regulations Report of inspections Review of conferences & exhibitions
03
protective coatings advertising rates 2014 (valid up to 31.12.2014) ®
1st Coverpage*
1 time
2 times
3 times
4 times
€ 4.960,00
€ 4.460,00
€ 4.058,00
€ 4.000,00
2nd Coverpage*
€ 3.125,00
€ 2.810,00
€ 2.575,00
€ 2.500,00
Page facing the 2nd Coverpage*
€ 3.125,00
€ 2.810,00
€ 2.575,00
€ 2.500,00
Page opposite to the Editor’s letter*
€ 3.125,00
€ 2.810,00
€ 2.575,00
€ 2.500,00
Page opposite to the Contents*
€ 3.125,00
€ 2.810,00
€ 2.575,00
€ 2.500,00
3rd Coverpage*
€ 3.125,00
€ 2.810,00
€ 2.575,00
€ 2.500,00
4th Coverpage*
€ 4.375,00
€ 3.937,00
€ 3.610,00
€ 3.500,00
Internal Full page
€ 2.500,00
€ 2.250,00
€ 2.062,00
€ 2.000,00
1/2 page
€ 1.500,00
€ 1.350,00
€ 1.237,00
€ 1.200,00
1/4 page Double page
€ 812,00
€ 731,00
€ 670,00
€ 650,00
€ 4.000,00
€ 3.600,00
€ 3.300,00
€ 3.200,00
* if available
SUBCRIPTION RATES 2014 4 issues: printed+digital € 50,00
protective coatings is available in digital format on www.ipcm.it
4 issues only digital version: € 35,00 To activate the subscription, please download and fill in the form provided at www.ipcm.it Payments can be made by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT: CRC BIT 22
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
For more information please contact sales@ipcm.it
04
Frequency of publication: Published quarterly: 4 issues per year Year of publication: 3rd volume 2014 Size of journal: 230 mm width x 280 mm height Website: www.ipcm.it Publishing House: Eos Mktg&Communication Srl, Via G. Matteotti 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 info@eosmarketing.it www.eosmarketing.it
• Closing • Trim
date: please consult the attached schedule. Size: 230x280 mm;
• Bleed
Size: 240x290 mm;
The bleed size should provide 5 mm leeway on each side. Please include crop marks in the graphic file • Preferred
method:
• 2400 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-800 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information, contact: editoria@ipcm.it
protective coatings advertising formats Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
width x height 1st Coverpage
230x280 mm + 5 mm bleed per side
2nd Coverpage
230x280 mm + 5 mm bleed per side
Page facing the 2nd Coverpage
230x280 mm + 5 mm bleed per side
Page opposite to the Editor’s letter
230x280 mm + 5 mm bleed per side
Page opposite to the Contents
230x280 mm + 5 mm bleed per side
3rd Coverpage
230x280 mm + 5 mm bleed per side
4th Coverpage
230x280 mm + 5 mm bleed per side
Full page
230x280 mm + 5 mm bleed per side
1/2 page
230x140 mm / 115x280 mm + 5 mm bleed per side
1/4 page
230x70 mm / 57,5x280 mm + 5 mm bleed per side
Double page
460x280 mm + 5 mm bleed per side
DEADLINES
®
Issue and period
Deadline editorials
Deadline advertisement
Date of publication
09/2014 - April
14/03/14
04/04/14
21/04/14
10/2014 - June
16/05/14
06/06/14
23/06/14
11/2014 - October
15/09/14
07/10/14
24/10/14
12/2014 - December 14/11/14
05/12/14
19/12/14
In just three easy steps you can book online your ad space on protective coatings at www.ipcm.it
protective coatings ®
Cover Type area: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high Header size: 230 mm x 54 mm high distance from the top 10 mm * please include cropmarks in the graphic file
Double page Type area: 460 mm wide x 280 mm high Bleed size: 470 mm wide x 290 mm high
Single page Type area: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high
1/2 page horizontal Type area: 230 mm wide x 140 mm high Bleed size: 240 mm wide x 150 mm high
1/4 page horizontal Type area: 230 mm wide x 70 mm high Bleed size: 240 mm wide x 80 mm high
1/2 page vertical Type area: 115 mm wide x 280 mm high Bleed size: 125 mm wide x 290 mm high
1/4 page vertical Type area: 57,5 mm wide x 280 mm high Bleed size: 67,5 mm wide x 290 mm high
INSERT Single and multipage inserts accepted on request. 05
CONTACT
organisation of events and trade fairs marketing&communication
EVENTS We plan, realize and promote: • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as: • stand booking • setting up • services • organization of travelling • logistic support and support at the booth • fund retrieval
Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257
Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437
EOS is the official agency for Italy and Spain of Leading International Trade Fair for Industrial Coating Technology in Karlsruhe, Germany, every two years. 06
SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as: • marketing consulting and market analysis • consulting for business start-up and management • writing and preparation of business plans • press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design
Editorial office, PR, events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304
Editorial office WEB marketing and advertising Luca Antolini editoria@ipcm.it Tel. +39 0362 503215
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911
ipcm.it
Would you like to read brand-new information from the world of surface technologies? Would you like to receive up-to-date information on the latest product developments? Would you like to promote your own technology to decision-makers worldwide? Join a specialized, skilled and groundbreaking digital editorial project!
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ipcm _Protective Coatings 速
PRINT + DIGITAL SUBSCRIPTION This formula allows the subscriber to receive a printed copy of the magazine ipcm protective coatings and to receive the access credentials to read and download the pdf of ipcm protective coatings last issue and all its back issues. Cost: 50.00 euro/year (4 issues ) 速
速
DIGITAL SUBSCRIPTION This formula allows the subscriber to receive the access credentials for the digital version of the magazine, not only of the last issue but of the complete archive starting from the first issue. Cost: 35.00 euro / year (4 issues ) To find out how to subscribe, please connect to www.ipcm.it 07
Connect to The Amazing World of Finishing The directory The Amazing World of Finishing is a wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, raw materials and chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibrofinishing, job shop coating and stripping services, and much more. This directory provides the contacts of hundreds of companies. You can search by industrial category, alphabetical list or geographic area. www.ipcm.it and the directory The Amazing World of Finishing are the online points of reference for the users of surface treatment products and technologies, a large pool of information on paints and coatings, process technologies, events, market news, insights and analyses. The directory The Amazing World of Finishing allows the demand meet with the supply and brings together the companies in order to create business opportunities and operational synergies: a real professional and international network for everyone who deals with surface treatments.
Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, contacts, immediate and wide visibility. Promoting your business online means to interact right from the beginning with your target with a high impact graphics. www.ipcm.it provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.
Join the directory The Amazing World of Finishing to get more visibility in the surface technology industry!
In just three steps you can book online your standard or leader banner at www.ipcm.it
Leader banner
animated gif visible on top of all available sections of the website (see figure) 08
Web advertising on www.ipcm.it
Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 â‚Ź
Standard Banner
animated gif visible at the bottom of all available sections of the website (see figure)
Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 â‚Ź
.it/web marketing - web advertising DEM and E-BLAST
How to join the directory The Amazing World of Finishing? • Basic registration: master data, product categories, link to the website, and 5 keywords (in 5 languages IT - EN - DE - ES - POR). The cost is 180.00 euro/year.
Top registration
Basic registration Intermediate registration
The targeted newsletter is one of the most effective ways to communicate with your target quickly, concisely and engagingly. Our DEM (Direct Email Marketing) and E-BLAST services allow to promote your products, services or events through newsletters sent to the subscribers of www.ipcm.it, resulting in qualified contracts. The DEM can involve either all subscribers or a geographically or product-specific target. For prices and file requirements please send an email to sales@ipcm.it.
In just three steps you can join online the directory The Amazing World of Finishing at www.ipcm.it NEWSLETTER
• Intermediate registration: master data, product categories, link to the website 10 keywords, (in 5 languages IT - EN - DE - ES - POR). logo, and a short description (150 words max.). The cost is: 400.00 euro/year.
• Top registration: master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, pictures (up to 10 each), videos and map. The cost is: 800.00 euro/year.
IPCM monthly newsletter gives fast access to up-todate information related to the surface finishing world: companies, products, events and markets.
The target readers are decisionmakers from all sectors of the industry involving surface technologies. Subscribers (updated to Sept. 2013): 1,475 ± 5%
During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.
Banner
Advertorial
Size 150x60 px Positions 4 Price € 200.00 Static advertising on top of the newsletter
Size Price
Text (min. 300 - max. 650 characters incl. spaces; logo/picture Jpeg - 160x130 pixel) ) € 200.00
09
protective coatings digital edition ®
The future of publishing, even technical and scientific one, is turning towards an hybrid model based on both printed paper and on-line, a model that takes advantage from the benefits assured by both media: opportunity to offer across-the-board, influential and highquality information on journals, fast access and enhanced circulation of both information and advertising thanks to on-line editions and smartphone applications. That’s why an on-line edition of ipcm Protective Coatings is available to all subscribers. ®
A pdf file of the last issue is available on www.ipcm.it to be browsed, downloaded, or even printed. After receiving the subscription, we send to the new subscriber a username with a password to log in the restricted area where one can browse, read and download ipcm Protective Coatings last issue. ®
Would you like to stay informed on surface finishing technologies? Would you like to be kept up-to date on the latest technology and product developments?
Would you like to promote your own technologies to international decision-makers among the world’s leading industrial field?
eos Mktg&Communication srl Via Giacomo Matteotti, 16 - 20811 Cesano Maderno (Mb) Italy P.IVA/CF 06695850963 - REA MB-1863762 www.ipcm.it - info@ipcm.it - tel. +39 0362 503215 - fax +39 0362 1794768
At the end of each year of publication the archive of back issues is available to all users for online reading.