ipcm®_International Paint&Coating Magazine - Media Guide 2016 by ipcm® International Paint&Coating Magazine

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Read different, read ipcm

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Media Guide 2016 The ﾏ進rst international magazine for surface treatments

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eosMktg&Communication

速

Ipcm why?

P 01

Circulation

P 02

Editorial Calendar 2016

P 03

Advertising and subscription rates 2016

P 04

Advertising formats and deadlines 2016

P 05

www.myipcm.com

P 06

The Amazing World of Finishing: the Directory

P 07

Web marketing/web advertising

P 08

Eos Mktg&Communication

P 09

why? Protective Coatings ipcm is the only international ®

magazine for painting, coating, and surface inishing technologies. Bilingual - English and Italian - ipcm circulates throughout Europe and the most important non-European economic areas.

® ®

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite! Webs

ipcm feature topics contain technical, scienti ic and practical information on all kinds of

pcm.it www.i

surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology.

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

The magazine provides you with answers to the most common questions about surface technologies, with up-to-date information on the latest products and technologies, market overviews, trade fair reports and industry news.

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

PaintExpo in Karlsruhe, Germany

The place to be!

ipcm brings the surface technology community together, providing quali ied information, lead generation and networking opportunities. ipcm is media partner of the most important events in the ield, and cooperates with international associations and organizations. ®

©PaintExpo

ipcm also gives you access to an online searchable archive of technical editorials. ®

ICT - Industrial Cleaning Technologies (2 special issues per year) and ipcm _Protective Coatings (4 issues per year) belong to ipcm family and provide ®

technical information about cleaning technologies (ICT) and corrosion protection and prevention (ipcm_PC).

ipcm _Ibérica and its digital version ipcm _LatinoAmérica spread the surface inishing knowledge in Spanish and Portuguese speaking countries. ®

circulation: your current and potential customers

ipcm represents a primary source of quali ied ®

information to Decision Makers in the ield of surface inishing technologies. The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.

Read ipcm on www.myipcm.com ®

Target audience ipcm readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies. ®

Volume and Editorial Analysis 2014

8 issue

Total volume

794.00 pp.

100 %

Editorial

602.25 pp.

Advertising

191.75 pp.

Supplements

Abroad

Total

14.00 %

11.00 %

12.50 %

75.9 % 24.1 %

Architecture&design

15.00 %

7.00 %

11.00 %

Metal working, carpentry, foundry, machine & tools

14.00 %

18.00 %

16.00 %

Furniture (metal, MDF, garden, office, contract, urban, sport…)

11.00 %

8.20 %

9.60 %

Architectural building (profiles, frames, roofing, panels, coil coating, façade…)

15.00 %

10.00 %

12.50 %

Automotive, Transportation, ACE & Off Road

12.00 %

18.00 %

15.00 %

2 items

602.25 pp.

100,0 %

Market & Industrial Analysis

29.00 pp.

4.8 %

79.00 pp.

Italy Job coaters (powder, liquid, anodic oxidation, shotblasting…)

Analysis of Editorial contents Innovations, R&D

Geographical Breakdown (annual average)

Readership

13.2 %

Technical Case Histories

210.00 pp.

34.9 %

Market News & Product News

177.75 pp.

29.5 %

Events, Trade fairs & Conferences

96.50 pp.

16.0 %

Standards & Legislation

5.00 pp.

0.8 %

Quality Control

5.00 pp.

0.8 %

Household appliances / HVAC / Electronics

4.00 %

Coating & painting technology (plants & ovens, application equipments, filtration, water treat., accessories, commodities, hooks, masking, quality control, powder coatings, liquid paint, chemicals, raw materials, pigments)

8.00 %

Packaging & plastics

4.80 %

7.50 %

6.15 %

Others (jewellery, gifts, glasses, medical devices, labs and universities…)

2.20 %

2.10 %

2.15 %

100 %

4.00 %

14.20 %

4.00 %

11.10 %

Economic Region Benelux (Belgium, The Netherlands, Luxembourg) East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republic, Croatia, Russia, Belarus, …)

Share of distributed circulation 5%

15 %

Scandinavia

France

Germany, Austria, Switzerland

23 %

Italy, RSM

24 %

UK/Ireland

Turkey, Greece

Other Countries (Middle East, India, North Africa, Malaysia, Far East, USA, Canada, Australia, South Africa, …)

Print run: 5,000 copies per issue Yearly circulation: 30,000 copies Digital circulation: newsletter to 8,000 (average) contacts per issue Yearly circulation: 48,000 Total circulation: 78,000 (annual average)

editorial calendar 2016

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N° 37 January February 2016

Focus on innovations in paint&coating technologies, surface treatments&finishing

Samumetal* (Pordenone, Italy, February 03-06, 2016)

Focus on innovations in paint&coating technologies, surface treatments&finishing

Wire 2016* (Düsseldorf, Germany, April 04-08, 2016)

Surfair* (Biarritz, France, May 24-26, 2016)

Samuplast* (Pordenone, Italy, February 03-06, 2016)

Special issue PaintExpo 2016 Surface preparation / Surface Engineering

PaintExpo 2016* (Karlsruhe, Germany, April 19-22, 2016)

N° 39 May June 2016

Focus on Transportation

Surface preparation / Surface Engineering

N° 38 March April 2016

Powder coatings / liquid paints / coil coating / New finishes and technologies

HannoverMesse* (Hanover, Germany, April 25-29, 2016)

Powder coatings / liquid paints / coil coating / New finishes and technologies Painting lines & finishing installations / filtration / water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories

Powder Coating Show* (College Park GA, USA, April 13-14, 2016)

MIDO (Milan, Italy, February 27-29, 2016)

Water & air treatment Quality control & weathering Case-histories

Quality control Case-histories

Standards & legislation Review of events&exhibitions

Standards&Legislation Review of events&exhibitions

Industrie* (Paris, France, April 04-08, 2016)

Special Issue ICT – Industrial Cleaning Technology

Surfex/ITM Poland* (Poznan, Poland, June 07-10, 2016)

Heavy duty and corrosion protection paint systems

PVD Coatings / plasma technology

MecSpe (Parma, Italy, March 17-19, 2016)

O&S* 2016 (Stuttgart, Germany, May 31 - June 2, 2016)

Powder-In Mould Coating

Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables

April 2016 Standards&Legislation Review of events&exhibitions

Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening / coil coating

Painting lines & finishing installations / filtration / water treatments

Also distributed at PaintExpo 2016* (Karlsruhe, Germany, April 19-22, 2016)

Pretreatment & Nanotechnologies Surface preparation

Lamiera (Bologna, Italy, May 11-14, 2016) P2C 2016* and O&S 2016* (Stuttgart, Germany, May 31 – June 02, 2016)

Insert - ICT_Industrial Cleaning Technologies

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N° 40 July August 2016

Focus on Automotive & Commercial Vehicles

N° 41 September October 2016

Focus on Metal Architecture & Aluminium finishing

Profintech* (Brno, Czech Republic, October 03-07, 2016)

N° 42 November December 2016

Focus on painting systems for ACE & Off Road industries, Construction machinery

Colour trends

Automechanika (Frankfurt/Main, Germany, September 13-17, 2016)

EIMA (Bologna, Italy, November 12-16, 2016)

Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening

IAA Commercial Vehicles* (Hanover, Germany, September 22-29, 2016)

Special issue for Aluminium 2016 Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation

Powder-In Mould Coating

IR-UV curing / Paint stripping

Anodic oxidation - PVD Coatings / plasma technology

Finishes and effects for metal architecture and industrial design

Water & air treatment Quality control & weathering

Colour and quality control Weathering

Case-histories

September 2016

For further information please write to info@ipcm.it

Swisstech* 2016 (Basel, Switzerland, November 15-18, 2016) Aluminium 2016* (Düsseldorf, Germany, November 29 – December 1) BAU 2017 (Munich, Germany, January 16-21, 2017)

Special issue ICT – Industrial Cleaning Technologies

Pretreatment & Nanotechnologies Surface preparation

Samoter (Pordenone, Italy, February 22-25, 2017)

Waterborne coatings / UV curing painting systems / Innovations in paint shops & automation Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control Case-histories

Standards&Legislation Review of events&exhibition

Standards&Legislation Review of events&exhibitions

The present editorial calendar offers a general indication for your advanced planning.

BI-MU* / Sfortec 2016 (Milan, Italy, October 04 - 08, 2016)

Profintech (Brno, Czech Republic, October 03-07, 2016) BI-MU* / Sfortec 2016 (Milan, Italy, October 04 – 08, 2016)

Standards&Legislation Review of events&exhibitions Insert - ICT_Industrial Cleaning Technologies * ipcm® is media partner with own booth or press corner 03

advertising rates 2016: value for money

(valid up to 31.12.2016) 1st Coverpage (FC)*

1 time

2 times

3 times

4 times

5 times

6 times

€ 5.307,00

€ 4.770,00

€ 4.650,00

€ 4.400,00

€ 4.340,00

€ 4.280,00

2nd Coverpage (IFC)*

€ 3.340,00

€ 3.000,00

€ 2.920,00

€ 2.835,00

€ 2.755,00

€ 2.675,00

Page facing the 2nd Coverpage (FRH)*

€ 3.340,00

€ 3.000,00

€ 2.920,00

€ 2.835,00

€ 2.755,00

€ 2.675,00

Page opposite to the Editor’s letter*

€ 3.340,00

€ 3.000,00

€ 2.920,00

€ 2.835,00

€ 2.755,00

€ 2.675,00

Page opposite to the Contents*

€ 3.340,00

€ 3.000,00

€ 2.920,00

€ 2.835,00

€ 2.755,00

€ 2.675,00

3rd Coverpage (IBC)*

€ 3.340,00

€ 3.000,00

€ 2.920,00

€ 2.835,00

€ 2.755,00

€ 2.675,00

4th Coverpage (BC)*

€ 4.680,00

€ 4.250,00

€ 4.095,00

€ 3.979,00

€ 3.860,00

€ 3.745,00

Internal Full page

€ 2.675,00

€ 2.400,00

€ 2.340,00

€ 2.270,00

€ 2.300,00

€ 2.140,00

1/2 page

€ 1.600,00

€ 1.440,00

€ 1.400,00

€ 1.360,00

€ 1.320,00

€ 1.284,00

1/4 page

€ 869,00

€ 782,00

€ 760,00

€ 738,00

€ 717,00

€ 695,00

Double page

€ 4.280,00

€ 3.852,00

€ 3.745,00

€ 3.638,00

€ 3.530,00

€ 3.424,00

Double half page

€ 2.942,00

€ 2.640,00

€ 2.574,00

€ 2.497,00

€ 2.530,00

€ 2.354,00

Double quarter page

€ 1.760,00

€ 1.580,00

€ 1.549,00

€ 1.496,00

€ 1.460,00

€ 1.400,00

SUBSCRIPTION RATES 2016 Print+digital: 6 issues + 2 supplements EMEA: 80.00 € (postage included) Rest of the world: 300.00 € (fast airmail shipping included) Digital only: 6 issues + 2 supplements € 50,00 To subscribe www.myipcm.com Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

Frequency of publication: Published bimonthly: 6 issues per year + 2 special issues ICT Year of publication: 7th volume 2016

• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

Size of journal: 230 mm width x 280 mm height

• Please include crop marks in the graphic file

Website: www.myipcm.com

• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted. For more information: info@ipcm.it

advertising formats and deadlines

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

DEADLINES

width x height 1st Coverpage

230x280 mm + 5 mm leeway per side

2nd Coverpage

230x280 mm + 5 mm leeway per side

Page facing the 2 Coverpage

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.

25/01/16

09/03/16

24/03/16

39/2016 – May/Jun

15/04/16

09/05/16

23/05/16

40/2016 – Jul/Aug

17/06/16

08/07/16

22/07/16

05/08/16

09/09/16

23/09/16

42/2016 – Nov/Dec

18/10/16

09/11/16

23/11/16

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

1/4 page

Book online your advertising on ipcm Go to www.myipcm.com

230x70 mm / 57,5x280 mm

+ 5 mm leeway per side Double page

460x280 mm

Double half page (only vertical)

115x280 mm (left + right)

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(vertical or horizontal)

+ 5 mm leeway per side

4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

area for text and graphics 4 mm minimum distance to bleed

1/2 page vertical

end size including cropping area/bleed difference

end size

Trim size: 57,5 mm wide x 280 mm high

area for text and graphics

5 mm cropping area/bleed difference

8 mm minimum distance to bleed

Double 1/4 page vertical

end size

4 mm minimum distance to bleed

Trim size: 230 mm wide x 140 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

area for text and graphics

1/2 page horizontal

area for text and graphics

end size

8 mm minimum distance to bleed

Trim size: 460 mm wide x 70 mm high

5 mm cropping area/bleed difference

Single page

end size

Trim size: 230 mm wide x 280 mm high

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

end size including cropping area/bleed difference

08/01/16

12/02/16

41/2016 – Sep/Oct

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

5 mm cropping area/bleed difference

18/12/15

38/2016 – Mar/Apr

230x280 mm + 5 mm leeway per side

Double half page (vertical only)

Double page

area for text and graphics

Trim size: 460 mm wide x 280 mm high

end size

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

54,5 mm

1/4 page vertical

Cover 1/4 page horizontal

area for text and graphics

37/2016 – Jan/Feb

+ 5 mm leeway per side

10 mm

4 mm minimum distance to bleed

Date of publication

230x280 mm + 5 mm leeway per side

+ 5 mm leeway per side

Single and multipage inserts accepted on request.

end size

Printing material

3rd Coverpage

INSERT

end size including cropping area/bleed difference

Editorials

4th Coverpage

+ 5 mm leeway per side

5 mm cropping area/bleed difference

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

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THE AMAZING WORLD OF FINISHING: the suppliers’ directory THE AMAZING WORLD OF FINISHING is our wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, protective coatings, anodization, raw materials, chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibratory inishing, job shop coating and stripping services, and much more.

The directory provides the contacts of hundreds of companies. This is the place where the demand meets the supply! You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page. Join THE AMAZING WORLD OF FINISHING directory by choosing among basic, intermediate or top proϐile! Be part of a real professional and international network of surface technology suppliers!

Trafϐic data 2015 Number of results indexed by Google (at 07-31-2015) for ipcm.it website

About 38.000 the results for each language (Italian, English, German, Spanish, Portuguese)

Web advertising on www.myipcm.com Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, leads generation and visibility. www.myipcm.com provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

Banner impressions on ipcm.it Standard Banner

Average impressions of a single banner placed in the first row of the Standard Banner area

47,000 per month

Leader Banner

Average impressions of a single Leader Banner

157,000 per month

Newsletter

Open rate (average)

ipcm - Monthly newsletter with a collection of news published on ipcm.it

29%

ipcm_International Paint & Coating Magazine

48%

ipcm_Protective Coatings

46%

ICT_Industrial Cleaning Technologies

43%

ipcm_LatinoAmerica/Iberica

41%

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €

Book online your standard or leader banner on www.myipcm.com

Standard Banner Animated or static GIF visible at the bottom of all available sections of the website (see figure)

Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 € 07

web marketing - web advertising

DEM and E-BLAST

How to join the directory THE AMAZING WORLD OF FINISHING • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR). Cost: 180.00 euro/year. • Intermediate registration: master data, product categories, link to the website, 10 keywords, (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.). Cost: 400.00 euro/year.

• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map. Cost: 800.00 euro/year

The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers. With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target. For prices and ile requirements please send an email to sales@ipcm.it.

Join online the directory THE AMAZING WORLD OF FINISHING