The smart journal about surface treatments and finishes and the only digital magazine with a printed version. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.
2025 MEDIA GUIDE
why
ipcm ® means quality and authoritative information in the field of surface treatments for metals and plastics, cov ering the whole supply chain.
ipcm ® means worldwide recognition since it is the only magazine with a registered trademark in It aly, Europe, United Kingdom, USA, Brazil, Mexico, China, and In dia.
ipcm ® means keeping up with the surface treatment industry whenever and wherever you want , either you prefer the printed version or the digital one.
ipcm ® means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All arti cles and advertisements work with do-follow-links.
ipcm ® means original content and fact checking . The magazine offers up-to-date information and features exclus ive articles on the latest surface technologies for metals and plastics. Our most important USP is our unique and e xclusive editorial content: we publish articles we create by tr avelling worldwide to showcase innovations and technological advances.
ipcm ® means a global distribution: with an impressive social media reach of over 22k industry pro fessionals, over 96k yearly impressions, a social media coverag e spanning from LinkedIn to Instagram, from Facebook to YouTube, ipcm ® has one of the highest readership engagements worldwide.
ipcm ® means a targeted readership : the magazine counts on a database of over 40k contacts all ov er the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segmen t, i.e. we deliver your content to the most proper decision-mak ers.
ipcm ® means lead generation and networking opportunities through its presence to all major trade shows and events withi n the field and its cooperation with international associations and organizations.
ipcm® is the place-to-be for the industrial surface treatment industry.
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm® is media partner with own booth or press corner
Special issue
European Coatings Show 2024
Pigments & resins, additives, chemicals, powder coatings, liquid paints, new formulation and technologies, zinc-lamellar coatings, e-coat
Hardware & softwares for paint & coating formulation and production
Sustainable technologies
Quality control technology
Special Section on PACKAGING DECORATION & COATING
PVD, Sputtering, UV spray coating (paint products and application systems)
Paris Packaging Week Paris, FR January 28-29 distribution of the magazine
Surtech* Tokyo, JP January 29-31
Paint India* New Delhi, IN January 30-31
The Waterborne Symposium* Hattiesburg, USA February 23-28
Central Asia Coatings Show*
Astana, KZ February 24-26
Global Industrie* Lyon, FR March 11-14
Scandinavian Coatings Show* Copenhagen, DK March 12-13
Cosmopack Bologna, IT March 20-25 distribution of the magazine
European Coatings Show* Nuremberg, DE March 24-27
Coating Korea* Seoul, KOR March 26-28
Powder Coating Week* Orlando, USA April 14-16
Packaging Première Milan, IT May 13-15 distribution of the magazine
Biobased Coatings Europe* Madrid, ES June 4-5
editorial calendar 2025
Special section on METAL ARCHITECTURE - FURNITURE & DESIGN
Raw material, chemicals Surface engineering
Powder coatings, wet paints Coil coating, can coating, e-coat, zinc lamellar coatings
Painting lines, automation, anodising
Painting of plastics
PVD - Sputtering
Vertical, horizontal lines for aluminium profiles
Air purification, waste water treatment
Advanced pre-treatment technologies
Accessories & consumables
PVD coatings, sputtering, plasma
Paint Stripping
Quality control
Construma Budapest, HU April 9-13
Salone del Mobile Milan, IT April 8–13 distribution of the magazine
Made In Steel* Milan, IT May 6-8
ARCHITECT@WORK
Zürich, CH May 7-8
Oman Design & Build Week Muscat, OM May 19-21
ARCHITECT@WORK Marseille, FR May 21-25
INDEX Dubai Dubai, UAE May 27-29
Aluminium* USA Nashville, USA May 28-29
ARCHITECT@WORK Warsaw, PL May 28-29
ALUEXPO Istanbul, TR September 18-20
ARCHITECT@WORK Hamburg, DE September 17-18
Special section on AUTOMOTIVE & TRANSPORTATION
Colour trends
Pretreatment & nanotechnologies, surface preparation
Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc lamellar coatings, anodization
Innovations in paint shops, automation, application equipment, shot-peening, coil coating
Powder-In Mould Coating PVD & plasma
Heavy duty and corrosion protection paint systems
Water & air treatment
Quality control & weathering Sustainability
iVT EXPO* – Industrial Vehicle Technology* Köln, DE June 11-12
Surface&Coatings* Bangkok, TH June 18-21
Surcar* Cannes, FR June 2025
SIFER* Lille, FR June 24-26
iVT EXPO Off-Highway Vehicle Technology Chicago, USA August 20-21
Automechanika* Frankfurt, DE September, 8-12
IAA Mobility Munich, DE September 9-14 distribution of the magazine
San Marino Aerospace City of San Marino September 24-25
Expo Ferroviaria* Milan, IT September 30 – October 2
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm® is media partner with own booth or press corner
Special issue FABTECH USA and K 2025
Raw material, chemicals
Surface engineering
Powder coatings, wet paints
Coil coating, e-coat
Zinc lamellar coatings
Painting lines, automation, anodising
Vertical, horizontal lines for aluminium profiles
Air purification, waste water treatment
Advanced pre-treatment technologies
Accessories & consumables
PVD coatings, sputtering, plasma
Paint stripping
Quality control
FABTECH* Chicago, USA September 8-11
EMO*
Hanover, DE September 22-27
K 2025
Düsseldorf, DE October 8-15
editorial calendar 2025
Special section on ALUMINIUM
Pretreatment technologies, nanotechnologies, special effects finishes, coil coating, can coating, smart coatings, anodic oxidation, sublimation
Application equipment, IR-UV curing, paint stripping
Colour and quality control
Weathering
Water treatment systems Air purification
Sustainability
Blech Expo* Stuttgart, DE October 21-24
ARCHITECT@WORK Stuttgart, DE October 22-23
Windows, Doors, and Facade* Dubai, UAE November 2025
MADE Expo Milan, IT November 19-22 distribution of the magazine
ARCHITECT@WORK
Düsseldorf, DE December 3-4
Special section on AGRICULTURAL CONSTRUCTION
EQUIPMENT / OFF- ROAD & COMMERCIAL VEHICLES
Pretreatment & nanotechnologies
Surface preparation
Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat
Heavy duty and corrosion protection paint systems
Application technologies
Waste water treatment
Quality control
Euroguss* Nuremberg, DE January 13-15
Fiera Agricola Verona, IT January 28-31
Agrotica Thessaloniki, GR January 29-February 2
circulation
A global readership, a unique content, one of the highest reader engagement within the field
print run : 6,000 copies per issue yearly circulation : 36,000 copies digital subscribers : 6,700 ± 5% impressions : 96,112 (September 2023- September 2024 - SOURCE: issuu.com)
social media reach : thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 22,000 are direct contacts (followers/members)
social media engagement (average per issue) : CTR: 27% - impressions: 1,200 source of digital readers : 87% embedded links - 13% website
SECTOR READERSHIP
workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL)
furniture - 10%
(metal, MDF, garden, office, contract, urban, sport)
metal working, carpentry, foundry, machine&tools - 12%
DIGITAL READERS BY COUNTRY
automotive, transportation, ACE & off road - 15%
household appliances, HVAC, electronics - 5%
architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers) coatings industry - 24%
packaging & plastics - 5%
others - 1%
(jewellery gifts, glasses, medical devices, labs & universities)
TARGET READERS
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION
Editor’s Letter
content
I f you need to get the word out about your new product no one is better placed to help you than ipcm®.
VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%
A personal note from the editor-in-chief, offering insights and reflections on the latest trends, topics, and future directions in the surface treatment industry.
Brand New
Stay up to date with the latest industry news and developments in the surface treatment sector.
Analysis
In-depth market and industry analysis to help you stay ahead of trends and business dynamics.
Focus on Technology
Exclusive content from the ipcm® team, visiting companies worldwide to reveal the cutting-edge technologies behind their coating processes.
Highlight of the Month
Interviews and key updates from the month, spotlighting companies and their latest offerings.
Advancements
Take a closer look at the latest technological innovations and advancements driving the industry forward.
Road to 2050
Explore the path to sustainability with insights into how the surface treatment industry is adapting for the future.
Success Stories
Discover the inspiring success stories of companies that have achieved excellence in surface treatment.
Ask Joe Powder
Our powder coating expert answers pressing questions from users and operators in the coating industry.
Research Breakthrough
Discover the latest academic and university research making waves in surface treatment technologies.
Science Outlook
A forward-looking view into the latest scientific advancements and discoveries shaping the future of surface treatment technologies.
How It’s Coated
A behind-the-scenes look at the processes and techniques used to coat a variety of surfaces, from start to finish.
Colour Study
An exploration of the history, origins, uses, and meanings behind colours that shape the world of surface finishing.
Art Within Surfaces
Exploring the artistry and creativity that transform surface treatment into a true form of expression.
Specialized Training
Highlighting expert-led training programmes that develop essential skills for professionals in the surface treatment industry.
Meeting the Industry
A deep dive into key industry events and trade shows, with comprehensive reviews and insights.
advertising rates 2025
advertising formats & deadlines
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
- no word processor program files accepted
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
Advertising that resembles editorial material will be labelled “advertisement” in small print.
Advertisers are rate protected for the duration of their contract.
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Editor-in-Chief
ALESSIA VENTURI venturi@ipcm.it
Founder Editorial Director
Head of Sales
FRANCESCO STUCCHI stucchi@ipcm.it
Founder CFO
ipcm Academy Director
PAOLA GIRALDO giraldo@ipcm.it
Head of Editorial Office
ELISABETTA VENTURI grafico@ipcm.it Sales Editorial Office
MONICA FUMAGALLI fumagalli@ipcm.it
Administration
Media Partnerships Coordinator
MATTEO SOTTI sotti@ipcm.it
Logistics
Database Manager Editorial Office
FEDERICO MELIDEO segreteria@ipcm.it Sales &
ILARIA PAOLOMELO paolomelo@ipcm.it
Editorial Office Website Coordinator
GABRIELE LAZZARI redazione@ipcm.it Digital Specialist
FEDERICA ROSSI rossi@eosmarketing.it
Junior Digital Specialist Copywriting
GIULIA GENTILE gentile@eosmarketing.it
Media Manager
FEDERICA ANNA GUERRIERO guerriero@eosmarketing.it
NICOLE KRAUS kraus@ipcm.it
CLAUS GÖRLICH goerlich@ipcm.it Graphics Layout Specialist
Sales & Editorial Office for DE,
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