The supplement to ipcm® dedicated to surface cleaning and preparation, technical cleanliness, deburring, grinding, polishing, mechanical and vibratory finishing. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.
2025 MEDIA GUIDE
why
ICT is the supplement to ipcm ® dedicated to a high-value processes within surface technologie s: surface cleaning and preparation, precision surfaces and mec hanical finishing.
ipcm ® ICT means quality and authoritative information .
ipcm ® ICT means worldwide recognition since it is the only magazine with a registered trademark in I taly, Europe, United Kingdom, USA, Brazil, Mexico, China, and I ndia.
ipcm ® ICT means keeping up with the industrial cleaning industry whenever and wherever you want , either you prefer the printed version or the digital one.
ipcm ® ICT means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links.
ipcm ® ICT means original content and fact checking . Our most important USP is our unique and exclusive editorial content: we publish articles we create by travelling worldwide to showcase innovations and technological advances.
ipcm ® ICT means a global distribution : an impressive social media reach of over 22k industry professionals, a social media coverage spanning from LinkedIn to Instag ram, from Facebook to YouTube.
ipcm ® ICT means a targeted readership : the magazine counts on a database of over 40k contacts all ov er the world, divided into 200 different industry segments. This means that each issue reaches the right person in the right seg ment, i.e. we deliver your content to the most proper decision- makers.
ipcm ® ICT means lead generation and networking opportunities through its presence to all major trade shows and events withi n the field and its cooperation with international associations and organizations.
ipcm® ICT is the place-to-be for the industrial cleaning industry.
editorial calendar 2025
* ICT is media partner with own booth or press corner
ISSUE TOPICS
Focus on cleaning and deburring technologies for the metalworking industry
Degreasing, wet cleaning precision cleaning, ultrasonic cleaning
Superfinishing, mechanical finishing
Vibrofinishing, CO2, plasma jet cleaning
Automation in cleaning technologies
Solvent management Innovation in cleaning media
Environmental issues, regulations, cleanliness inspections
Reviews of events&exhibitions
Focus on new technologies and advances on parts deburring, rounding, polishing, grinding, vibro-finishing and cleaning
Industrial cleaning, precision cleaning, mechanical deburring, water jet deburring (HDW), electrochemical deburring (ECM), thermal deburring
Blasting, mechanical finishing Polishing, abrasive & tools
Environmental issues, international regulations, cleanliness inspections
Reviews of events&exhibitions
MecSpe* Bologna, IT March 5-7
Global Industrie* Lyon, FR March 11-14
Intec*
Leipzig, DE March 11-15
HannoverMesse* Hanover, DE March 31 - April 4
Industrial Parts Cleaning Forum*
Wroclaw, PL April 8-9
Clean Event Veldhoven, NL April 17
Automotive Testing Expo Stuttgart, DE May 20-22
Win Eurasia Istanbul, TR May 28-31
ISSUE TOPICS
Focus on cleaning and surface preparation technologies for automotive and transportation components
Degreasing, wet cleaning precision cleaning, ultrasonic cleaning
Vibrofinishing, CO2, plasma jet cleaning
Shot blasting, shot peening, superfinishing
Innovation in cleaning media
Environmental issues, regulations cleanliness inspections
Reviews of events&exhibitions
Focus on deburring, cleaning and surface preparation of components for the ACE & Off-Road industries, construction machinery, commercial vehicles
Aqueous cleaning, solvent cleaning, vacuum cleaning
Vibratory finishing, mass metal finishing
CO2 cleaning, shot blasting
Environmental issues, international regulations, cleanliness inspections
Reviews of events&exhibitions
iVT EXPO – Industrial Vehicle Technology* Köln, DE June 11-12
Surface&Coatings* Bangkok, TH June 18-21
Surcar* Cannes, FR June 2025
SIFER* Lille, FR June 24-26
iVT EXPO Off-Highway Vehicle Technology Chicago, USA August 20-21
Automechanika*
Frankfurt, DE
September, 8-12
IAA Mobility* Munich, DE September 9-14
San Marino Aerospace City of San Marino September 24-25
Expo Ferroviaria* Milan, IT
September 30 – October 2
Euroguss Nuremberg, DE January 13-15
Fiera Agricola Verona, IT January 28-31
Agrotica Thessaloniki, GR January 29-February 2
circulation
A global readership with one of the highest reader engagement within the sector
print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm® digital subscribers 4,300 ± 5% impressions: 14,676 (september 2023- september 2024 - SOURCE: issuu.com)
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 22,000 are direct contacts (followers/members)
social media engagement (average per issue): CTR: 29% - impressions: 685 source of digital readers: 97% embedded links - 3% website
SECTOR READERSHIP
pneumatic, hydraulics and oleodynamics industry - 15%
clocks and jewellery industry - 2%
automotive - 30%
(OEMs, Tier 1 and Tier 2, components manufacturers)
workshops - 5% (cleaning, polishing, mass finishing) others - 5% (repair & maintenance, job coaters, food&packaging)
mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)
metal furniture and furnishing, fittings, faucets, handles - 8%
medical devices and optic industry - 7% electronic & electrotechnic industry - 8%
TARGET READERS
DIGITAL READERS
BY COUNTRY 1. Italy 2. United States
3. Germany 4. Spain 5. Poland
United Kingdom
France
Portugal
India
Brazil
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION
content & target
If you need to get the word out about your new product no one is better placed to help you than ICT
VOLUME ANALYSIS: editorial content 80% - advertising 20%
Editor’s Letter
A personal note from the editor-in-chief, offering insights and reflections on the latest trends, topics, and future directions in the surface treatment industry.
Industry News
Stay up to date with the latest industry news and developments in the cleaning sector.
Case Study
Exclusive content from the ipcm® team, visiting companies worldwide to reveal the cutting-edge technologies behind their cleaning processes.
Highlight of the Month
Interviews and key updates from the month, spotlighting companies and their latest offerings.
Technology Overview
Take a closer look at the latest technological innovations and advancements driving the industry forward.
Road to 2050
Explore the path to sustainability with insights into how the cleaning industry is adapting for the future.
Success Stories
Discover the inspiring success stories of companies that have achieved excellence in surface preparation.
Meeting the Industry
A deep dive into key industry events and trade shows, with comprehensive reviews and insights.
advertising rates 2025
GRAPHIC DESIGN RATES (available upon request)
+ DIGITAL: 6 issues + 2 supplements
€ 110.00 (postage included)
OF THE WORLD : € 350.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form) payments can be made online with PayPal
advertising formats & deadlines
DOUBLE 1/2 PAGE: only vertical
DOUBLE 1/4 PAGE: only vertical LOOSE INSERT: single and multiple inserts accepted on request
- crop marks must be included in the graphic file
- elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
- no word processor program files accepted
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
Advertising that resembles editorial material will be labelled “advertisement” in small print.
Advertisers are rate protected for the duration of their contract.
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Editor-in-Chief
ALESSIA VENTURI venturi@ipcm.it
Founder Editorial Director
Head of Sales
FRANCESCO STUCCHI stucchi@ipcm.it
Founder CFO
ipcm Academy Director
PAOLA GIRALDO giraldo@ipcm.it
Head of Editorial Office
ELISABETTA VENTURI grafico@ipcm.it
MONICA FUMAGALLI fumagalli@ipcm.it
Administration
Media Partnerships Coordinator
MATTEO SOTTI sotti@ipcm.it
Logistics
Database Manager Editorial Office
FEDERICO MELIDEO segreteria@ipcm.it
CLAUS GÖRLICH goerlich@ipcm.it Graphics Layout Specialist
MAGAZINES
ILARIA PAOLOMELO paolomelo@ipcm.it
Editorial Office Website Coordinator
GABRIELE LAZZARI redazione@ipcm.it Digital Specialist
FEDERICA ROSSI rossi@eosmarketing.it
Junior Digital Specialist Copywriting
GIULIA GENTILE gentile@eosmarketing.it
NICOLE KRAUS kraus@ipcm.it Sales & Editorial Office for DE,
TRADE FAIRS
EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of
Karlsruhe, Germany Karlsruhe, Germany
Monterrey, Mexico EOS is the official agency for Europe of
FEDERICA ANNA GUERRIERO guerriero@eosmarketing.it