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Read different, read ipcm
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Media Guide 2018 The first international magazine for surface treatments
www.myipcm.com
eosMktg&Communication
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Ipcm why?
P 01
Circulation
P 02
Editorial Calendar 2018
P 03
Advertising and subscription rates 2018
P 04
Advertising formats and deadlines 2018
P 05
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why? Protective Coatings ipcm is the only international magazine for painting, coating, and surface finishing technologies. ipcm has a global version in English distributed worldwide. The same edition but in Italian language is distributed only in Italy. ®
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A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
ipcm feature topics contain technical, scientific and practical information on all kinds of
pcm.it www.i
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surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology.
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
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INDUSTRIAL CLEANING TECHNOLOGIES
ICT digital on
www.ipcm.it
The magazine provides you with answers to the most common questions about surface technologies, with up-to-date information on the latest products and technologies, market overviews, trade fair reports and industry news.
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
PaintExpo
in Karlsruhe, Germany
The place to be!
ipcm brings the surface technology community together, providing qualified information, lead generation and networking opportunities. ipcm is media partner of the most important events in the field, and cooperates with international associations and organizations. ®
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©PaintExpo
ipcm also gives you access to an online searchable archive of technical editorials. ®
ICT - Industrial Cleaning Technologies (2 special issues per year) and ipcm _Protective Coatings (4 issues per year) belong to ipcm family and provide ®
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technical information about cleaning technologies (ICT) and corrosion protection and prevention (ipcm_PC).
ipcm _Ibérica and ipcm _LatinoAmérica are in Spanish and Portuguese and spread the ®
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surface finishing knowledge in Spain, Portugal, Central and South America.
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circulation: your current and potential customers
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ipcm represents a primary source of qualified ®
information to Decision Makers in the field of surface finishing technologies. The magazine has a varied cross-sector readership: OEMs, job coaters and manufacturers in different industrial fields who consider the finish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and finishes.
Read ipcm on www.myipcm.com ®
Target audience ipcm readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface finishing technologies. ®
Database: Our Know-How
Geographical Breakdown
Readership
(annual average of the print edition)
The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®
Volume analysis
02
Italy
Abroad
Total
Job shops and custom coaters (powder, liquid, anodic oxidation, shotblasting…)
14.00 %
11.00 %
12.50 %
Architecture&design
15.00 %
7.00 %
11.00 %
Metal working, carpentry, foundry, machine & tools
14.00 %
18.00 %
16.00 %
Furniture (metal, MDF, garden, office, contract, urban, sport…)
11.00 %
8.20 %
9.60 %
Architectural building (profiles, frames, roofing, panels, coil coating, façade…)
15.00 %
10.00 %
12.50 %
Automotive, Transportation, ACE & Off Road
13.00 %
19.00 %
16.00 %
4.00 %
4.00 %
4.00 %
Household appliances / HVAC / Electronics Coating & painting technology (plants & ovens, application equipments, filtration, water treat., accessories, commodities, hooks, masking, quality control, powder coatings, liquid paint, chemicals, raw materials, pigments)
7.00 %
13.20 %
10.10 %
2016
4 issue
Total volume
988,00 pp.
100.0 %
Editorial
770,75 pp.
78.2 %
Packaging & plastics
4.80 %
7.50 %
6.15 %
Advertising
217,25 pp.
21.8 %
Others (jewellery, gifts, glasses, medical devices, labs and universities…)
2.20 %
2.10 %
2.15 %
100 %
100 %
100 %
Economic Region
Share of distributed circulation
Italy, RSM
22 %
Germany, Austria, Switzerland
21 %
East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republic, Croatia, Russia, Belarus, …)
15 %
Scandinavia
8%
UK/Ireland
8%
MEA Region
6%
Benelux (Belgium, The Netherlands, Luxembourg)
5%
France
5%
Other Countries (Far East, USA, Canada, Australia)
10 %
Print run: 6,000 copies per issue Yearly circulation: 36,000 copies Digital circulation: newsletter to 9,300 (average) contacts per issue Yearly circulation: 54,000 Total circulation: 90,000 (annual average)
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editorial calendar 2018
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
N° 49 January February 2018
Focus on innovations in paint&coating technologies, surface treatments & finishes for metals, plastics, and glass Surface preparation / Surface engineering Powder coatings / liquid paints / coil coating / zinc lamellar coatings / New finishes and technologies Painting lines & finishing installations/filtration/water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories Standards&Legislation Review of events&exhibitions
Samuexpo* (Pordenone, Italy, February 01-03, 2018)
N° 50 March April 2018
Focus on innovations in paint&coating technologies, surface treatments&finishes for metals, plastics, glass and new materials
PaintExpo 2018* (Karlsruhe, Germany, April 17-20, 2018)
N° 51 May June 2018
Focus on Automotive and Aerospace Aluminium, plastics & new materials / components, fasteners and wheels
Surfair* (Biarritz, France, May 22-24, 2018)
Special Issue ICT – Industrial Cleaning Technology
MecSpe (Parma, Italy, March 22-24, 2018)
February 2018
Midest* (Paris, France, March 27-30, 2018)
Special issue PaintExpo 2018 Special topic: I Saloni - new finishes for design and furniture
MecSpe (Parma, Italy, March 22-24, 2018)
Surface preparation / Surface Engineering /Shot blasting and Shot peening
Industrie* (Paris, France, March 27-30, 2018)
Salone del Mobile 2018 (Milan, Italy, April 17-22, 2018)
Colour trends Chrome-free pretreatment / Nanotechnologies
HannoverMesse* (Hannover, Germany, April 23-27, 2018)
Waterborne coatings / UV curing painting systems / 2k systems /innovations in paint shops, automation and application equipment / Shot-peening
Powder coatings / liquid paints / zinc-lamellar technology / coil coating / New finishes and technologies
Also distributed at PaintExpo 2018* (Karlsruhe, Germany, April 17-20, 2018)
In Mould Coating (powder and liquid)
Painting lines & finishing installations / Automation / filtration / water treatments
Zinc lamellar coatings Anodic oxidation - PVD Coatings / plasma technology
Advanced pretreatment technologies / Nanotechnologies Mixing&Application equipment / Accessories & Consumables
Industrie* (Paris, France, March 27-30, 2018)
Water & air treatment Quality control & weathering
PVD Coatings / plasma technology
Case-histories
Special effects and textures
Standards & legislation Review of events&exhibitions
Quality control Case-histories Standards&Legislation Review of events&exhibitions
Insert - ICT_Industrial Cleaning Technologies - focus on automotive components and mechanical parts
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
N° 52 July August 2018
Focus on Transportation & Commercial Vehicles - steel, HDG, aluminium, and plastics Pretreatment& Nanotechnologies Surface preparation /shot blasting and shot peening Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Powder coatings / coil coating powder-In Mould Coating Zinc-lamellar technology Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering Case-histories Standards & legislation Review of events&exhibitions
IAA Commercial Vehicles* (Hannover, Germany, September 20-27, 2018)
N° 53 September October 2018
Focus on Aluminium & Metal Architecture
Aluminium* (Düsseldorf, Germany, October 9-11, 2018)
N° 54 November December 2018
Focus on painting systems for ACE & Off Road industries, Construction machinery
Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / anodic oxidation / Sublimation
Innotrans* (Berlin, Germany, September 18-21, 2018) Fastener Fair Italy* (Milan, Italy, September 26-27, 2018)
The present editorial calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
Special issue for Aluminium 2018
IR-UV curing / Paint stripping
Swisstech* (Basel, Switzerland, November 20-23, 2018) Bau (Munich, Germany, January 14-19, 2019)
AUTOMECHANIKA Birmingham (Birmingham, UK, June 05-07, 2018) AUTOMECHANIKA (Frankfurt/Main, Germany, September 11-15, 2018)
EVENTS
Pretreatment& Nanotechnologies Surface preparation Waterborne coatings / UV curing painting systems / innovations in paint shops & automation / monolayer / powder coating systems
Zinc lamellar technologies
Colour and quality control Weathering
Application technologies Waste water treatment Quality control
Case-histories Standard & Legislation Review of events&exhibition Special issue ICT – Industrial Cleaning Technologies
Global Automotive Components & Suppliers* (Stuttgart, Germany, June 05-07, 2018)
Heavy duty and corrosion protection paint systems
Application technology water treatment
October 2018
Surface Technology Germany* 2018 (Stuttgart, Germany, June 05-07, 2018)
Case-histories BI-MU* 2018 (Milan, Italy, October 09-13, 2018) Parts2clean* (Stuttgart, Germany, October 23-25, 2018)
Standards&Legislation Review of events&exhibitions
Insert - ICT_Industrial Cleaning Technologies * ipcm® is media partner with own booth or press corner 03
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advertising rates 2018: value for money
(valid up to 31/12/2018) 1st Coverpage (Front Cover)*
€ 5,300.00
2nd Coverpage (Inside Front Cover)*
€ 3,000.00
SUBSCRIPTION RATES 2018
First Right Hand (Page 3)*
€ 3,500.00
4th Coverpage (Back Cover)*
€ 4,700.00 1 time
2 times
3 times
4 times
5 times
6 times
Second Right Hand (Page 5)*
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
Print+digital: 6 issues + 2 supplements EMEA: 90.00 € (postage included) Rest of the world: 300.00 € (fast airmail shipping included)
Page opposite to the Editor’s letter*
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
Page opposite to the Contents*
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
3rd Coverpage (Inside Back Cover)*
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
Internal Full page
€ 2,940.00
€ 2,640.00
€ 2,570.00
€ 2,530.00
€ 2,500.00
€ 2,350.00
1/2 page
€ 1,760.00
€ 1,590.00
€ 1,540.00
€ 1,500.00
€ 1,450.00
€ 1,400.00
1/4 page Double page
€ 960.00
€ 860.00
€ 840.00
€ 810.00
€ 790.00
€ 760.00
€ 4,710.00
€ 4,240.00
€ 4,120.00
€ 4.000.00
€ 3,880.00
€ 3,750.00
Double half page
€ 3,240.00
€ 2,900.00
€ 2,830.00
€ 2,780.00
€ 2,750.00
€ 2,500.00
Double quarter page
€ 1,920.00
€ 1,720.00
€ 1,680.00
€ 1,620.00
€ 1,580.00
€ 1,500.00
Digital only: 6 issues + 2 supplements € 50,00 To subscribe, please visit www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
* if available
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
For more information please contact sales@ipcm.it
04
Frequency of publication: Published bimonthly: 6 issues per year + 2 special issues ICT
• Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm;
Year of publication: 9th volume 2018 Size of journal: 230 mm width x 280 mm height Website: www.myipcm.com Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• The bleed size includes 8 mm leeway on each side. • Please include crop marks in the graphic file • Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
460x280 mm + 5 mm leeway per side
Double half page (only vertical)
115x280 mm (left + right) + 5 mm leeway per side
Double quarter page (vertical or horizontal)
230x70 (left+right) or 57,5x280mm (left + right) + 5 mm leeway per side
5 mm cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed
end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
13/04/2018
11/05/2018
25/05/2018
52/2018 – Jul/Aug
15/06/2018
06/07/2018
20/07/2018
53/2018 – Sep/Oct
03/08/2018
07/09/2018
21/09/2018
54/2018 – Nov/Dec
19/10/2018
09/11/2018
23/11/2018
end size
4 mm minimum distance to bleed
4 mm minimum distance to bleed
51/2018 – May/Jun
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area for text and graphics
area for text and graphics
26/01/2018 23/03/2018
Book online your advertising on ipcm Go to www.myipcm.com
8 mm minimum distance to bleed
end size area for text and graphics
12/01/2018 09/03/2018
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
end size
15/12/2017
1/2 page vertical
8 mm minimum distance to bleed
Date of publication
09/02/2018
Trim size: 57,5 mm wide x 280 mm high
4 mm minimum distance to bleed
Double page
Printing material
50/2018 – Mar/Apr
Double 1/4 page vertical
end size including cropping area/bleed difference
area for text and graphics
Double page
5 mm cropping area/bleed difference
230x70 mm / 57,5x280 mm + 5 mm leeway per side
Editorials
49/2018 – Jan/Feb
Trim size: 230 mm wide x 140 mm high
end size
1/4 page
Single page
54,5 mm
Trim size: 460 mm wide x 280 mm high
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Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
10 mm
1/4 page vertical
Cover 1/4 page horizontal
Single and multipage inserts accepted on request.
230x140 mm / 115x280 mm + 5 mm leeway per side
Issue and period
1/2 page horizontal
INSERT
1/2 page
Trim size: 460 mm wide x 70 mm high
Advertisers are rate protected for the duration of their contract.
230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side 230x280 mm + 5 mm leeway per side
Double 1/4 page horizontal
Advertising that resembles editorial material will be labeled “advertisement” in small print.
width x height 1st Coverpage (Front Cover) 2nd Coverpage (Inside Cover) First Right Hand (Page 3) Second Right Hand (Page 5) Page opposite to the Editor’s letter Page opposite to the Contents 3rd Coverpage (Inside Back Cover) 4th Coverpage (Back Cover) Full page
Trim size: 230 mm wide x 280 mm high
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
DEADLINES
advertising formats and deadlines
Trim size: 115 mm wide x 280 mm high
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Double half page (vertical only)
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8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Complete solutions for your marketing and communication MAGAZINES
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CONTACTS
INDUSTRIAL CLEANING TECHNOLOGIES
EVENTS
TRADE FAIRS
SERVICES
• workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
• • • • •
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Founder Partner Editor-in-Chief
Founder Partner Editor and sales director
Founder Partner Editorial office, PR, Events, training, administration
Alessia Venturi
Francesco Stucchi
Paola Giraldo
venturi@ipcm.it Mobile: +39 347 7188257
stucchi@ipcm.it mobile: +39 347 2305437
giraldo@ipcm.it mobile: +39 347 5307304
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France
Editorial Office, marketing and events assistant
Secretary, administration and editorial assistant
Nicole Kraus
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kraus@ipcm.it Fon: +49 (0) 6135 7035404 Fax: +49 (0) 6135 7035409
fumagalli@ipcm.it Tel. +39 0362 503215
sotti@ipcm.it Tel. +39 0326 503215
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eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768
Karlsruhe, Germany, Karlsruhe, Germany.