IPCM IN REVIEW

May and June in review

“A journey of a thousand miles begins with a single step”.

For the editors of ipcm®, the month of May is always marked by great excitement and numerous business trips that will allow to create the reports and technical articles hosted in the magazines released at the end of the month. The automotive special included in the issue no. 69 of ipcm®_International Paint & Coating Magazine (www.myipcm.com) boasts many in-depth articles dedicated to coatings for the automotive sector, including an extensive report on the painting of the latest dream car for all MC20 enthusiasts: the first Maserati 100% Made in Modena. This rich issue also contains the ICT_Industrial Cleaning Technologies insert, dedicated to washing and cleaning components from to the automotive world. Finally, we concluded the month with the publication of the Spanish and Portuguese newspapers ipcm®_Ibérica and ipcm® _ LatinoAmérica.

The first video-interview with Paola Giraldo, co-founder and coordinator of ipcm® Academy

On May 25th, Alessia Venturi, editor-inchief of ipcm® magazines, interviewed Paola Giraldo, co-founder and coordinator of ipcm® Academy, to retrace the story of how, from a simple idea born in 2011, the training courses of ipcm® Academy have turned into a very successful project, which saw the participation of over 130 companies and which, since last year, has been recognised for training the new professional figure of Industrial Surface Finishing Processes Technician, included in the QRSP (Regional Framework of Professional Standards) of the Italian Lombardy Region and recognised at national and European level.

New strategies and new achievements on social media

Social media have always been very important platforms for ipcm®, in order to spread knowledge and innovation in the surface treatment sector. This month, we surpassed 3,500 followers on LinkedIn’s ipcm® International Paint & Coating Magazine company page, on which we publish daily news and insights from companies within the industry, as well as all the news from the ipcm® world. Moreover, our most loyal followers on Instagram and Facebook may have noticed a change of course in the content posted: we want to pay growing attention to the selection of topics and to the most appropriate format (videos, carousels, infographics, stories, etc.) to better communicate the industry and make it accessible also to a less experienced audience, that is however always curious.

ipcm® at the British Library

Another important recognition received this month concerns the British Library. The National Library of the United Kingdom, one of the most prestigious research libraries in the world, has contacted us to inform us that all 69 issues of ipcm® are browsable in their archive.

A new colleague ... a biped one this time!

To conclude, if last month we introduced you to Falkor, the Miniature Schnauzer puppy who joined the ipcm® family, this month we welcomed a new member of the editorial team: Gabriele. He has already contributed to the latest issue of ipcm® and is also helping managing our social media channels.

The month of June marked a decisive step forward for EOS Mktg&Communication (www.eosmarketing.it) – the publishing house of the ipcm® magazines as well as marketing and communication agency – which is now officially a member of UNA – Aziende della comunicazione unite (www.unacom.it), an Italian association representing the main players in the marketing and communication sector.

The first session of the Academy courses wrapped up

In June, the last lessons of the first session of the ipcm®_Academy course – which aims at training the next technicians of industrial surface finishing processes – took place.This first session, which also counted (at last!) some face-to-face lessons, was a great success: 13 people from 10 different companies took part in the course, which will return for a second session in September.

Trade fairs are back

Another sign of a return to normality comes from the trade fair sector, in particular from PaintExpo, the leading trade fair for surface finishing technologies of which EOS is the exclusive agency for Italy, Spain and Portugal. After some postponements and the arrival of a new organizer, PaintExpo will return to liven the halls of Karlsruhe up from 26 to 29 April 2022. To date, there are already over 100 companies registered, including 39 from the countries we represent as an agency. Contact us at info@eosmarketing. it for further information.

The month of Protective Coatings

And like it happens every June, the summer issue of ipcm® Protective Coatings – our magazine dedicated to corrosion prevention and control technologies – has been published. In this June issue you can find an important testimony of the importance of surface preparation as the starting point for guaranteeing its quality and durability.

Ready to travel again

Finally, let’s conclude this review of June with a personal but important note for us: all the members of the EOS team have finally obtained at least one dose of the Covid-19 vaccine. The only side effect experienced is the considerable increase in the desire to return to travel around the world as soon as possible to meet the sector in-person once again.