Ibérica all over the world with ipcm
®
Media Guide 2017 The trade journal of surface treatments and surface ϐinishing for Spain, Portugal, Central and South America
www.myipcm.com
eosMktg&Communication
Ibérica
Ipcm_LA/Ibérica Why?
P 01
Circulation
P 02
Editorial Calendar 2017
P 03
Advertising and subscription rates 2017
P 04
Advertising formats and deadlines 2017
P 05
www.myipcm.com
P 06
MyIpcm: Traffic Data and Digital Advertising
P 07
MyIpcm: The Directory and MyIpcm News
P 08
Eos Mktg&Communication
P 09
why?
Ibérica
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
pcm.it www.i
2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre
Spain and Portugal are two of the most industrialised and meaningful countries in Europe. In addition to this, they share their languages with another burgeoning market: Central and South America.
® ®
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
This is why we launched the edition of ipcm _Ibérica (print) and ipcm _LatinoAmérica (digital) in 2013: two different versions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the ever growing need of internationalization.
pcm.it www.i
®
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
Ibérica
®
read the digital version
www.ipcm.it
After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.
2015 Agosto
®
PaintExpo in Karlsruhe, Germany
®
®
ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scienti ic and
The place to be!
®
©PaintExpo
®
practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues. The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®
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circulation: your current and potential customers
Ibérica
ipcm _LatinoAmérica and ipcm _Ibérica represent ®
®
a primary source of quali ied information to Decision Makers in the ield of surface inishing technologies. The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.
Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®
®
Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®
®
and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies.
DATABASE: Our Know-How
Geographical Breakdown
Readership
(annual average of the print edition)
The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®
Volume analysis
Total Aluminium (façade, profiles, frames, coil, panels, roofing, etc.)
30 %
Automotive, Transportation, ACE, Off Road
28 %
Metal and MDF Furniture (contract, garden, office, urban sport design, house)
18 %
Job coaters
9%
Metal working, carpentry, foundry
8%
Household appliances / HVAC / Electronics
4%
Architects&designers
2%
Others
1%
Total volume
360 pp.
100.0 %
Editorial
300 pp.
83.3 %
60 pp.
16.7 %
Advertising 02
2015 4 issues (2015)
Share of distributed circulation
Brasil
45 %
Mexico
35 %
Argentina, Colombia, Venezuela, Chile, Perù
20 %
ipcm_Ibérica:
Total ipcm_Ibérica and ipcm_LatinoAmérica
ipcm_LatinoAmérica
Share of distributed circulation
Spain
70 %
Portugal
30 %
Circulation: 3000 copies ipcm_Ibérica Yearly circulation: 12000 copies
100 % 4000 copies ipcm_LatinoAmérica (digital) - 2 printed editions, February and August Yearly circulation: 16000 copies Circulation: 1000 copies for each issue Total circulation (annual average): 28000 copies
editorial calendar 2017
Ibérica ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ipcm_Ibérica n. 5
Focus on Aluminium and Metal Architecture
ipcm_Ibérica n. 6
ipcm_Ibérica n. 7
Focus on Painting & Coating Technologies for Metals Surface preparation / Surface Engineering / Cleaning
Eurosurfas* (Barcelona, Spain, October 02-06, 2017)
Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation
Focus on Innovations in Paint&Coating Technologies, Surface Treatments & Finishing
Subcontratación* (Bilbao, Spain, June 06-08, 2017)
ipcm_LA n. 17 (print edition)
Powder Coating Technical Conference* (Indianapolis, Indiana, USA, March 27-31, 2017)
February 2017
ExpoMecânica (Porto, Portugal, April 07-09, 2017)
ipcm_LA n. 18 May 2017
IR-UV curing / Paint stripping Finishes and effects for metal architecture and industrial design Colour and quality control Weathering Case-histories Standard & Legislation Review of events&exhibitions
VIII Fórum da Indústria Automobilística (São Paulo, Brazil, April 17, 2017) CoaTech*-FabTech Mexico (Monterrey, Mexico, May 02-04, 2017) Tektónica (Lisbon, Portugal, May 03-06, 2017)
Surface preparation / Surface Engineering / Cleaning
Feimafe (São Paulo, Brazil, June 20-24, 2017)
Powder coatings / liquid paints / coil coating / New finishes and technologies
ipcm_LA n. 19 (print edition) August 2017
Powder coatings / liquid paints / coil coating / New finishes and technologies
Aluminum USA* (Nashville, Tennessee, USA, October 25-26, 2017)
Painting lines & finishing installations / filtration / water treatment
Painting lines & finishing installations / filtration / water treatment
Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables
Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables
PVD Coatings / plasma technology Quality control
PVD Coatings / plasma technology
Case-histories Quality control Review of events&exhibitions Case-histories Review of events&exhibitions
The present editorial calendar offers a general indication for your advanced planning.
For further information please write to info@ipcm.it ISSUE
TOPICS
EVENTS
ipcm_Ibérica n. 8
Focus on Automotive, Commercial Vehicles & Transportation
Mecânica (Anhembi/São Paulo, Brazil, May 08-12, 2018)
ipcm_LA n. 20 November 2017
Colour trends Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening Powder-In Mould Coating Anodic oxidation - PVD Coatings / plasma technology Water & air treatment Quality control & weathering Case-histories Review of events&exhibitions
*IPCM is media partner with own booth or press corner 03
Ibérica
advertising rates 2017: value for money
(valid up to 31.12.2017) 1st Coverpage (Front Cover)*
1 time
2 times
3 times
4 times
€ 3.780,00
€ 3.400,00
€ 3.300,00
€ 3.100,00
2nd Coverpage (Inside Front Cover)*
€ 2.380,00
€ 2.140,00
€ 2.080,00
€ 2.000,00
Page facing the 2nd Coverpage (First Right Hand)*
€ 2.380,00
€ 2.140,00
€ 2.080,00
€ 2.000,00
Page opposite to the Editor’s letter*
€ 2.380,00
€ 2.140,00
€ 2.080,00
€ 2.000,00
Page opposite to the Contents*
€ 2.380,00
€ 2.140,00
€ 2.080,00
€ 2.000,00
3rd Coverpage (Inside Back Cover)*
€ 2.380,00
€ 2.140,00
€ 2.080,00
€ 2.000,00
4th Coverpage (Back Cover)*
€ 3.330,00
€ 3.000,00
€ 2.900,00
€ 2.800,00
Internal Full page
€ 1.900,00
€ 1.710,00
€ 1.665,00
€ 1.600,00
1/2 page
€ 1.143,00
€ 1.030,00
€ 1.000,00
€ 970,00
1/4 page
€ 620,00
€ 560,00
€ 540,00
€ 525,00
Double page
€ 3.050,00
€ 2.740,00
€ 2.670,00
€ 2.600,00
Double half page (only vertical)
€ 2.110,00
€ 1.900,00
€ 1.840,00
€ 1.780,00
Double 1/4 of page (vertical or horizontal)
€ 1.240,00
€ 1.120,00
€ 1.080,00
€ 1.050,00
SUBSCRIPTION RATES 2017 Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe www.myipcm.com Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
* if available
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
For more information please contact sales@ipcm.it
Frequency of publication: Published quarterly: 4 issues per year Year of publication: Ipcm_Ibérica: 2st Volume 2017 Ipcm_LatinoAmérica: 5th Volume 2017
• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.
Size of journal: 230 mm width x 280 mm height
• Please include crop marks in the graphic file
Website: www.myipcm.com
• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
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Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
DEADLINES
advertising formats and deadlines
Ibérica
width x height 1st Coverpage (Front Cover)
230x280 mm + 5 mm leeway per side
2nd Coverpage (Inside Front Cover)
230x280 mm + 5 mm leeway per side
Page facing the 2 Coverpage (First Right Hand)
230x280 mm + 5 mm leeway per side
Page opposite to the Editor’s letter
230x280 mm + 5 mm leeway per side
Page opposite to the Contents
230x280 mm + 5 mm leeway per side
3rd Coverpage (Inside Back Cover)
230x280 mm + 5 mm leeway per side
4th Coverpage (Back Cover)
230x280 mm + 5 mm leeway per side
Full page
230x280 mm + 5 mm leeway per side
1/2 page
230x140 mm / 115x280 mm
1/4 page
+ 5 mm leeway per side 230x70 mm / 57,5x280 mm + 5 mm leeway per side
Double page
460x280 mm
nd
Double quarter page
230x70 (left+right) or 57,5x280mm (left + right)
(vertical or horizontal)
+ 5 mm leeway per side
24/02/2017
12/05/2017
26/05/2017
7-19/2017 - August
21/07/2017
04/08/2017
25/08/2017
8-20/2017 - November
20/10/2017
10/11/2017
24/11/2017
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
5 mm cropping area/bleed difference
end size
1/2 page vertical
4 mm minimum distance to bleed
Trim size: 230 mm wide x 140 mm high
4 mm minimum distance to bleed
end size including cropping area/bleed difference
area for text and graphics
1/2 page horizontal
area for text and graphics
Trim size: 230 mm wide x 280 mm high
5 mm cropping area/bleed difference
Single page
end size
8 mm minimum distance to bleed
Trim size: 57,5 mm wide x 280 mm high
end size including cropping area/bleed difference
10/02/2017
21/04/2017
Double 1/4 page vertical
5 mm cropping area/bleed difference
20/01/2017
6-18/2017 - May
end size
8 mm minimum distance to bleed
Trim size: 460 mm wide x 70 mm high
area for text and graphics
8 mm minimum distance to bleed
Double 1/4 page horizontal
8 mm minimum distance to bleed
4 mm minimum distance to bleed
5-17/2017 - February
®
115x280 mm (left + right)
Trim size: 115 mm wide x 280 mm high
4 mm minimum distance to bleed
end size
Date of publication
®
Double half page (only vertical)
Double half page (vertical only)
Double page
end size including cropping area/bleed difference
area for text and graphics
Trim size: 460 mm wide x 280 mm high
end size
Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
54,5 mm
1/4 page vertical
Cover 1/4 page horizontal
10 mm
5 mm cropping area/bleed difference
Printing material
+ 5 mm leeway per side
Single and multipage inserts accepted on request.
Ibérica
Editorials
Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com
+ 5 mm leeway per side
INSERT
Issue and period
8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
ipcm _Ibérica ®
Follow
Database of technical knowledge
Research
Advertising
News Coating Support
Target
Connect to www.myipcm.com! 06
Painting
Innovations Information Network Strategy Like
Share
Community Updates Surface Technologies
Visibility
Social
Interaction
Connection
myipcm.com
Marketing
Choose the subscription that’s the best for you PRINT + DIGITAL Includes access to the complete digital publications archive. EMEA 50.00 €/year (4 issues, postage included) Rest of the world 200.00 €/year (4 issues, fast airmail shipping included) DIGITAL ONLY Includes access to the complete digital publications archive. Cost: 35.00 €/year (4 issues)
ipcm _LatinoAmérica ®
DIGITAL ONLY Includes access to the complete digital publications archive. Cost: 35.00 €/year (4 issues) Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)
MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1
Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner
ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)
47,000 per month 157,000 per month
Publications uploaded Reads Impressions Reading Devices
Source: Stone Steps Webalizer
Newsletter – Average click on customers’ banner 2 310 click 2
Various services of link tracking
Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3
Open rate (average) 29% 48% 46% 43% 41%
314 27,176 320,541 85% desktop 6% tablet 9% mobile
ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings
Source: TrackReports
4
Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes
Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.
Digital Advertising
Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)
Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €
Standard Banner
Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €
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MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!
DEM and E-BLAST
MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.
The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.
You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page. Be part of a real professional and international network of surface technology suppliers! Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR). Cost: 180.00 euro/year. • Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.). Cost: 400.00 euro/year.
• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map. Cost: 800.00 euro/year
With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.
For prices and ϐile requirements please send an email to sales@ipcm.it.
Top registration
Intermediate registration
08
Basic registration
NEWSLETTER
DIRECTORY
Join the directory online and pay with PayPal/Credit card
MyIpcm News monthly newsletter gives fast access to up-to-date information related to the surface inishing world: companies, products, events and markets. The target readers are decisionmakers from all sectors of the industry using surface technologies. Subscribers (updated to Sept. 2016): 3,264.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.
Banner Size Positions Price Static
Advertorial 180x80 px 3 € 500.00 advertising on top of the newsletter
Text
min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel
Logo/ picture Price € 500.00
marketing&communication
MAGAZINES
EVENTS • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
Ibérica
SERVICES • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.
CONTACTS
INDUSTRIAL CLEANING TECHNOLOGIES
TRADE FAIRS • stand booking • setting up • services • travel organization • logistic support and support at the booth • fund retrieval.
Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257
Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437
Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304
Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911
Editorial Office, marketing and events assistant Monica Fumagalli fumagalli@ipcm.it Tel. +39 0362 503215
Secretary, administration and editorial assistant Matteo Sotti sotti@ipcm.it Tel. +39 0326 503215
EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, in Istanbul, Turkey, , Karlsruhe, Germany.
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Complete solutions for your marketing and communication
EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry. We offer a complete range of services, cross-media visibility, networking and training options to help you achieve your goal in the surface technology market. Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
INDUSTRIAL CLEANING TECHNOLOGIES
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
ICT digital on
www.ipcm.it
Ibérica
Protective Coatings ®
read the digital version
www.ipcm.it
2015 Agosto
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
SAVE THE DATES
CORSI DI FORMAZIONE
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit ew brand-n ite! Webs m.it
®
pc www.i
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
MILANO Innovhub SSI - Divisione Oli e Grassi 13-14 Ottobre 2016 20-21 Ottobre 2016 10-11 Novembre 2016 18 Novembre 2016
MILANO Innovhub SSI - Divisione Oli e Grassi
PaintExpo
27 Ottobre 2016
LA FORMAZIONE PER I TECNICI DI VERNICIATURA E IL CONTROLLO QUALITÀ NELLA GENERAL INDUSTRY LO ZINCO PER LA PROTEZIONE DALLA CORROSIONE DELL’ ACCIAIO
in Karlsruhe, Germany
The place to be! maggiori informazioni su www.myipcm.it
©PaintExpo
Join MyIpcm Community on eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768