INDUSTRIAL CLEANING TECHNOLOGIES Media Guide 2017 The ipcm supplement dedicated to surface cleaning&preparation, technical cleanliness, mechanical and vibratory ϐinishing ®
www.myipcm.com
eosMktg&Communication
INDUSTRIAL CLEANING TECHNOLOGIES
ICT Why?
P 01
Circulation
P 02
Editorial Calendar 2017
P 03
Advertising and subscription rates 2017
P 04
Advertising formats and deadlines 2017
P 05
www.myipcm.com
P 06
MyIpcm: Traffic Data and Digital Advertising
P 07
MyIpcm: The Directory and MyIpcm News
P 08
Eos Mktg&Communication
P 09
why?
INDUSTRIAL CLEANING TECHNOLOGIES
Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
ICT is the supplement of ipcm
INDUSTRIAL CLEANING TECHNOLOGIES
ICT digital on
www.ipcm.it
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
dedicated to industrial cleaning, metal polishing, mass metal inishing, super- inishing, shotpeening, and surface preparation in general (sandblasting, shot-blasting, vibration inishing, pretreatment, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning …).
®
INDUSTRIAL CLEANING TECHNOLOGIES
ICT digital on
www.ipcm.it
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
INDUSTRIAL CLEANING TECHNOLOGIES
ICT digital on
www.ipcm.it
INDUSTRIAL CLEANING TECHNOLOGIES
ICT digital on
www.ipcm.it
ICT provides information based on technical case-studies about the application of new technologies and technical articles covering all aspects of industrial parts cleaning (e.g. different cleaning technologies, cleanliness inspection, applications in different industries), industry news and market overviews. Twice a year ICT is published as a separated supplement. March issue is distributed at the international exhibitions MecSpe, in Parma, Italy, March 23 to 25, and HannoverMesse, Hanover, Germany, April 24 to 28. October issue is distributed at the international exhibitions Deburring Expo, Karlsruhe, Germany, October 10 to 12, and Parts2Clean, Stuttgart, Germany, from October 24 to 26. Twice a year (July and November) ICT is published as an insert inside ipcm . July insert will be distributed at the international exhibition EMO, Hanover, Germany, September 18 to 23. ®
01
INDUSTRIAL CLEANING TECHNOLOGIES
circulation: your current and potential customers
ICT represents a primary source of quali ied information about industrial cleaning, precision cleaning, technical cleanliness and its inspection, surface engineering and surface preparation. Its readership is made by Decision-Makers of OEMs, manufacturers of components for different industrial ields, and metal inishing shops which have to provide a high cleanliness level to their parts. In addition ICT is read by research institutes, university centres and laboratories.
Read ICT on www.myipcm.com
Target audience ICT readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Purchasing Managers from the industries speci ied in the table below.
DATABASE: Our Know-How
Geographical Breakdown
Readership
(annual average of the print edition)
The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ÂŽ
Editorial Advertising
10 %
Automotive (OEMs, Tier 1 and Tier 2, components manufacturers)
25 %
Mechanics (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining) Metal furniture and furnishings, fittings, faucets, handles
2015
2 special issues + 2 inserts
195.5 pp.
100.0 %
144.25 pp.
73.8 %
51.25 pp.
26.2 %
20 % 19 %
20 %
East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republic, Croatia, Russia, Belarus, ‌)
15 %
12 %
UK/Ireland
12 %
Scandinavia
8%
MEA Region
6%
Benelux (Belgium, The Netherlands, Luxembourg)
5%
1%
France
5%
5%
Other Countries (Far East, USA, Canada, Australia)
Electronic & Electrotechnics industry
8%
Others (repair and maintenance, job coaters, Food&packaging)
Share of distributed circulation
Germany, Austria, Switzerland
7%
Pneumatic, hydraulics & oleodynamics industry
Economic Region Italy, RSM
Medical devices & Optic industry
Clocks and jewellery industry
Volume analysis
Total volume
Total Job shops (cleaning, polishing, mass finishing)
12 %
100 % Print run: 3,000 copies the two supplements March and October 5000 copies the two inserts in ipcm Yearly circulation: 16,000 copies Digital circulation: 5,000 per issue Yearly circulation: 20,000 copies
02 Total circulation: 36,000 (annual average)
10 %
INDUSTRIAL CLEANING TECHNOLOGIES
editorial calendar 2017
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
N° 11 March 2017
Focus on Cleaning Technologies for Mechanics and Manufacturing Industries, Hydraulics&oleodynamics, Tools, Gears
MecSpe - TF Trattamenti e Finiture* (Parma, Italy, March 23-25, 2017)
Insert in ipcm 46 July/August 2017
Focus on Cleaning Technologies for Metalworking & Automotive
EMO* (Hanover, Germany, September 18-23, 2017)
N° 12 October 2017
Focus on New Technologies and Advances in Parts Deburring, Rounding, Polishing, Grinding, and Cleaning
Deburring Expo* (Karlsruhe, Germany, October 10-12, 2017)
Supplement to ipcm 43 January/ February 2017
Wet & dry cleaning Superfinishing Mechanical finishing Environmental issues Regulations Cleanliness inspections Review of conferences & exhibitions
Fastener Fair* (Stuttgart, Germany, March 28-30, 2017) Industrie* (Lyon, France, April 4-7, 2017) HannoverMesse* (Hanover, Germany, April 24-28, 2017)
The present editorial calendar offers a general indication for your advanced planning.
Wet cleaning, dry cleaning, vacuum cleaning.
Supplement to ipcm 46 July/August 2017
Shotblasting
Wet & dry cleaning Deburring Shotblasting Vacuum cleaning Mechanical finishing
Environmental issues
Environmental issues
Regulations Review of conferences & exhibitions
International Regulations Cleanliness Inspections Review of conferences & exhibitions
Vibratory finishing and mass metal finishing
Parts2Clean* (Stuttgart, Germany, October 24-26, 2017)
For further information please write to info@ipcm.it
ISSUE
TOPICS
EVENTS
Insert in ipcm 48 November/ December 2017
Focus on Cleaning in the Eyewear Sector
Mido (Milan, Italy, February 2018)
Machinery‚ tools and equipment for optical workshops, for frames and lenses industry Special treatments Wet cleaning, dry cleaning, vacuum cleaning. Vibratory finishing and mass metal finishing International Regulations Cleanliness Inspections Review of conferences & exhibitions
*ICT is media partner with own booth or press corner 03
INDUSTRIAL CLEANING TECHNOLOGIES
advertising rates 2017: value for money
(valid up to 31.12.2017) 1st Coverpage (Front Cover)*
1 time
2 times
3 times
4 times
€ 5.310,00
€ 4.770,00
€ 4.340,00
€ 4.280,00
SUBSCRIPTION RATES 2017 The subcription to ICT is included in ipcm® subscription
2nd Coverpage (Inside Front Cover)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page facing the 2nd Coverpage (First Right Hand)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page opposite to the Editor’s letter*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page opposite to the Contents*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
3rd Coverpage (Inside Back Cover)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
4th Coverpage (Back Cover)*
€ 4.680,00
€ 4.250,00
€ 3.860,00
€ 3.740,00
Internal Full page
€ 2.680,00
€ 2.400,00
€ 2.300,00
€ 2.140,00
1/2 page
€ 1.600,00
€ 1.440,00
€ 1.320,00
€ 1.280,00
€ 870,00
€ 780,00
€ 720,00
€ 690,00
Double page
€ 4.280,00
€ 3.850,00
€ 3.530,00
€ 3.420,00
Double half page (only vertical)
€ 2.940,00
€ 2.640,00
€ 2.530,00
€ 2.350,00
Double 1/4 of page (vertical or horizontal)
€ 1.760,00
€ 1.580,00
€ 1.460,00
€ 1.400,00
1/4 page
* if available
Digital only: 6 issues + 2 supplements € 50,00 To subscribe www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
For more information please contact sales@ipcm.it
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
Print+digital: 6 issues + 2 supplements EMEA: 80.00 € (postage included) Rest of the world: 300.00 € (fast airmail shipping included)
Frequency of publication Published twice a year as a supplement and twice a year as an insert of ipcm® Year of publication: 7th volume 2017
• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.
Size of journal: 230 mm width x 280 mm height
• Please include crop marks in the graphic file
Website: www.myipcm.com
• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
04
advertising formats and deadlines
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
DEADLINES
INDUSTRIAL CLEANING TECHNOLOGIES
width x height 1st Coverpage (Front Cover)
230x280 mm + 5 mm leeway per side
2nd Coverpage (Inside Front Cover)
230x280 mm + 5 mm leeway per side
Page facing the 2nd Coverpage (Firts Right Hand)
230x280 mm + 5 mm leeway per side
Page opposite to the Editor’s letter
230x280 mm + 5 mm leeway per side
Page opposite to the Contents
230x280 mm + 5 mm leeway per side
3rd Coverpage (Back Cover)
230x280 mm + 5 mm leeway per side
4th Coverpage (Inside Back Cover)
230x280 mm + 5 mm leeway per side
Full page
230x280 mm + 5 mm leeway per side
1/2 page
230x140 mm / 115x280 mm
1/4 page
230x70 mm / 57,5x280 mm
Double page
460x280 mm
Double half page (only vertical)
115x280 mm (left + right)
Double quarter page
230x70 (left+right) or 57,5x280mm (left + right)
(vertical or horizontal)
+ 5 mm leeway per side
+ 5 mm leeway per side + 5 mm leeway per side
end size including cropping area/bleed difference
03/03/2017
17/03/2017
16/06/2017
07/07/2017
21/07/2017
October / 2017
08/09/2017
22/09/2017
06/10/2017
November / 2017
13/10/2017
03/11/2017
24/11/2017
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
end size including cropping area/bleed difference
end size
1/2 page vertical
5 mm cropping area/bleed difference
Trim size: 230 mm wide x 140 mm high
4 mm minimum distance to bleed
1/2 page horizontal
Trim size: 230 mm wide x 280 mm high
4 mm minimum distance to bleed
end size including cropping area/bleed difference
Single page
area for text and graphics
8 mm minimum distance to bleed
Trim size: 57,5 mm wide x 280 mm high
5 mm cropping area/bleed difference
17/02/2017
July / 2017
Double 1/4 page vertical
area for text and graphics 4 mm minimum distance to bleed
5 mm cropping area/bleed difference
area for text and graphics
Trim size: 460 mm wide x 70 mm high
end size
Date of publication
March / 2017
end size
8 mm minimum distance to bleed
Double 1/4 page horizontal
8 mm minimum distance to bleed
end size
Trim size: 115 mm wide x 280 mm high
4 mm minimum distance to bleed
8 mm minimum distance to bleed
Double half page (vertical only)
Double page
end size including cropping area/bleed difference
area for text and graphics
Trim size: 460 mm wide x 280 mm high
end size
Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
54,5 mm
1/4 page vertical
Cover 1/4 page horizontal
10 mm
5 mm cropping area/bleed difference
Printing material
+ 5 mm leeway per side
Single and multipage inserts accepted on request.
INDUSTRIAL CLEANING TECHNOLOGIES
Editorials
Book online your advertising on ICT Go to www.myipcm.com
+ 5 mm leeway per side
INSERT
Issue and period
8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
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INDUSTRIAL CLEANING TECHNOLOGIES Choose the subscription that’s the best for you The subcription to ICT is included in ipcm subscription ®
PRINT + DIGITAL Includes access to the complete digital publications archive. EMEA 80.00 €/year (6 issues + 2 supplements, postage included) Rest of the world 300.00 €/year (6 issues + 2 supplements, fast airmail shipping included) DIGITAL ONLY Includes access to the complete digital publications archive. Cost: 50.00 €/year (6 issues + 2 supplements) Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)
MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1
Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner
ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)
47,000 per month 157,000 per month
Publications uploaded Reads Impressions Reading Devices
Source: Stone Steps Webalizer
Newsletter – Average click on customers’ banner 2 310 click 2
Various services of link tracking
Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3
Open rate (average) 29% 48% 46% 43% 41%
314 27,176 320,541 85% desktop 6% tablet 9% mobile
ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings
Source: TrackReports
4
Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes
Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.
Digital Advertising
Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)
Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €
Standard Banner
Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €
07
MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!
DEM and E-BLAST
MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.
The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.
You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page. Be part of a real professional and international network of surface technology suppliers! Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR). Cost: 180.00 euro/year. • Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.). Cost: 400.00 euro/year.
• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map. Cost: 800.00 euro/year
With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.
For prices and ϐile requirements please send an email to sales@ipcm.it.
Top registration
Intermediate registration
Basic registration
NEWSLETTER
DIRECTORY
Join the directory online and pay with PayPal/Credit card
MyIpcm News monthly newsletter gives fast access to up-to-date information related to the surface inishing world: companies, products, events and markets. The target readers are decisionmakers from all sectors of the industry using surface technologies. Subscribers (updated to Sept. 2016): 3,264.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.
Banner Size Positions Price Static
Advertorial 180x80 px 3 € 500.00 advertising on top of the newsletter
Text
min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel
Logo/ picture Price € 500.00
marketing&communication
MAGAZINES
EVENTS • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
Ibérica
SERVICES • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.
CONTACTS
INDUSTRIAL CLEANING TECHNOLOGIES
TRADE FAIRS • stand booking • setting up • services • travel organization • logistic support and support at the booth • fund retrieval.
Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257
Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437
Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304
Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911
Editorial Office, marketing and events assistant Monica Fumagalli fumagalli@ipcm.it Tel. +39 0362 503215
Secretary, administration and editorial assistant Matteo Sotti sotti@ipcm.it Tel. +39 0326 503215
EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, in Istanbul, Turkey, , Karlsruhe, Germany.
09
Complete solutions for your marketing and communication
EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry. We offer a complete range of services, a cross-sector visibility, networking and training options to help you achieve your goal in the surface technology market. Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
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INDUSTRIAL CLEANING TECHNOLOGIES
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
ICT digital on
www.ipcm.it
Ibérica
Protective Coatings ®
read the digital version
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2015 Agosto
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