ipcm_International Paint&Coating Magazine - Media Guide 2017 by ipcm® International Paint&Coating Magazine

Read different, read ipcm

Media Guide 2017 The ϐirst international magazine for surface treatments

www.myipcm.com

eosMktg&Communication

Ipcm why?

P 01

Circulation

P 02

Editorial Calendar 2017

P 03

Advertising and subscription rates 2017

P 04

Advertising formats and deadlines 2017

P 05

www.myipcm.com

P 06

MyIpcm: Traffic Data and Digital Advertising

P 07

MyIpcm: The Directory and MyIpcm News

P 08

Eos Mktg&Communication

P 09

why? Protective Coatings ipcm is the only international magazine for painting, coating, and surface inishing technologies. ipcm has a global version in English distributed worldwide. The same edition but in Italian language is distributed only in Italy. ®

® ®

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite! Webs

ipcm feature topics contain technical, scienti ic and practical information on all kinds of

pcm.it www.i

surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology.

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

The magazine provides you with answers to the most common questions about surface technologies, with up-to-date information on the latest products and technologies, market overviews, trade fair reports and industry news.

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

PaintExpo in Karlsruhe, Germany

The place to be!

ipcm brings the surface technology community together, providing quali ied information, lead generation and networking opportunities. ipcm is media partner of the most important events in the ield, and cooperates with international associations and organizations. ®

©PaintExpo

ipcm also gives you access to an online searchable archive of technical editorials. ®

ICT - Industrial Cleaning Technologies (2 special issues per year) and ipcm _Protective Coatings (4 issues per year) belong to ipcm family and provide ®

technical information about cleaning technologies (ICT) and corrosion protection and prevention (ipcm_PC).

ipcm _Ibérica and its digital version ipcm _LatinoAmérica are in Spanish and Portuguese and spread the surface inishing knowledge in Spain, Portugal, Central and South America. ®

circulation: your current and potential customers

ipcm represents a primary source of quali ied ®

information to Decision Makers in the ield of surface inishing technologies. The magazine has a varied cross-sector readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.

Read ipcm on www.myipcm.com ®

Target audience readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies.

ipcm

DATABASE: Our Know-How

Geographical Breakdown

Readership

(annual average of the print edition)

The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®

Volume analysis 2015

8 issue

832 pp.

100.0 %

Editorial

617.75 pp.

74.2 %

Advertising

214.25 pp.

25.8 %

Total volume

Supplements

2 items

Italy

Abroad

Total

Job shops and custom coaters (powder, liquid, anodic oxidation, shotblasting…)

14.00 %

11.00 %

12.50 %

Architecture&design

15.00 %

7.00 %

11.00 %

Metal working, carpentry, foundry, machine & tools

14.00 %

18.00 %

16.00 %

Furniture (metal, MDF, garden, office, contract, urban, sport…)

11.00 %

8.20 %

9.60 %

Architectural building (profiles, frames, roofing, panels, coil coating, façade…)

15.00 %

10.00 %

12.50 %

Automotive, Transportation, ACE & Off Road

12.00 %

18.00 %

15.00 %

4.00 %

Household appliances / HVAC / Electronics Coating & painting technology (plants & ovens, application equipments, filtration, water treat., accessories, commodities, hooks, masking, quality control, powder coatings, liquid paint, chemicals, raw materials, pigments)

8.00 %

Packaging & plastics

4.80 %

7.50 %

6.15 %

Others (jewellery, gifts, glasses, medical devices, labs and universities…)

2.20 %

2.10 %

2.15 %

100 %

14.20 %

11.10 %

Economic Region

Share of distributed circulation

Italy, RSM

22 %

Germany, Austria, Switzerland

21 %

East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republic, Croatia, Russia, Belarus, …)

15 %

Scandinavia

UK/Ireland

MEA Region

Benelux (Belgium, The Netherlands, Luxembourg)

France

Other Countries (Far East, USA, Canada, Australia)

10 %

Print run: 5,000 copies per issue Yearly circulation: 30,000 copies Digital circulation: newsletter to 8,000 (average) contacts per issue Yearly circulation: 48,000 Total circulation: 78,000 (annual average)

editorial calendar 2017

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N° 43 January February 2017

Focus on Raw Materials & paints, Coating Technologies

Made Expo* (Milan, Italy, March 08-11, 2017)

N° 44 March April 2017

Focus on Aluminium, Metal Architecture & Design

Salone del Mobile (Milan, Italy, April 04-09, 2017)

N° 45 May June 2017

Pretreatment& Nanotechnologies Surface preparation

Surface & Coatings (Bangkok, Thailand, June 21-24, 2017)

Special Issue European Coatings Show / Eastern Coatings Show / Middle East Coatings Show

Middle East Coatings Show* (Dubai, UAE, March 13-15, 2017)

Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / anodic oxidation / Sublimation

Pigments & resins, chemicals, powder coatings / liquid paints Scandinavian / New finishes and technologies Coating* (Copenhagen, Denmark, March 15-16, 2017) Advanced pretreatment technologies / Application Surface World equipment (Birmingham, UK, March 22-23, 2017) PVD Coatings / plasma technology Fastener Fair* (Stuttgart, Germany, Zinc - Lamellar Technologies March 28-30, 2017) Case-histories Standards&Legislation Review of events&exhibitions

European Coatings Show* (Nuremberg, Germany, April 04-06, 2017)

Special issue Aluminiun Middle East / Aluminium 2000 / Salone del Mobile

IR-UV curing / Paint stripping Finishes and effects for metal industrial design and furniture Colour and quality control Weathering Case-histories

March 2017

HannoverMesse* (Hanover, Germany, April 24-28, 2017) Aluminium Middle East* (Dubai, UAE, May 15-17, 2017)

Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shotpeening / coil coating Heavy duty and corrosion protection paint systems

Made in Steel* (Milan, Italy, May 17-19, 2017)

Water & air treatment Quality control & weathering

Aluminium2000* (Verona, Italy, June 20-24, 2017)

Case-histories

Standard & Legislation Review of events&exhibition

Metef* (Verona, Italy, June 21-24, 2017)

Special Issue ICT – Industrial Cleaning Technologies

MecSpe/TF* (Parma, Italy, March 23-25, 2017)

MosBuild (Moscow, Russia, April 04-07, 2017)

Industrie* (Lyon, France, April 04-07, 2017)

Eastern Coatings Show* (Atlantic City, May 15-17, 2017)

HannoverMesse* (Hanover, Germany, April 24-28, 2017)

Standards & legislation Review of events&exhibitions

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N° 46 July August 2017

Focus on Automotive

IAA Cars* (Frankfurt/Main, Germany, September 14-24, 2017)

N° 47 September October 2017

Focus on Architecture & Design

PaintExpo Eurasia (Istanbul, Turkey, October 12-14, 2017)

N° 48 November December 2017

Focus on painting systems for ACE & Off Road industries, Construction machinery

Agritechnica (Hanover, Germany, November 12-18, 2017)

Special issue for BauTec

Fiera Agricola (Verona, Italy, January 31-February 3, 2018)

Special issue for IAA Cars Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening

Emo* (Hanover, Germany, September 18-23, 2017)

Powder coatings / Liquid paints / New finishes and technologies / Plastic finish Coil Coating Advanced pretreatment technologies

powder-In Mould Coating

Finishes and effects for metal architecture and industrial design

Anodic oxidation - PVD Coatings / plasma technology Water & air treatment Quality control & weathering

Colour measurement PVD Coatings / plasma technology

Case-histories

Standards & legislation Review of events&exhibitions

Standards&Legislation Review of events&exhibitions

Insert - ICT_Industrial Cleaning Technologies The present editorial calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it

October 2017

Special issue ICT – Industrial Cleaning Technologies

Aluminum USA* (Nashville, USA, October 25-26, 2017) The Big 5* (Dubai, UAE, November 2017) Light&Building (Frankfurt/Main, Germany, March 18-23, 2018)

Pretreatment& Nanotechnologies Surface preparation Waterborne coatings / UV curing painting systems / innovations in paint shops & automation Heavy duty and corrosion protection paint systems

Bautec* (Berlin, Germany, February 20-23, 2018)

Application technologies Waste water treatment Quality control Case-histories

DeburringExpo* (Karlsruhe, Germany, October 10-12, 2017) Parts2clean* (Stuttgart, Germany, October 24-26, 2017)

Standards&Legislation Review of events&exhibitions

Insert - ICT_Industrial Cleaning Technologies * ipcm® is media partner with own booth or press corner 03

advertising rates 2017: value for money

(valid up to 31.12.2017) 1 time

2 times

3 times

4 times

5 times

6 times

1st Coverpage (Front Cover)*

€ 5.840,00

€ 5.250,00

€ 5.110,00

€ 4.840,00

€ 4.780,00

€ 4.700,00

2nd Coverpage (Inside Front Cover)*

€ 3.670,00

€ 3.300,00

€ 3.210,00

€ 3.120,00

€ 3.030,00

€ 2.940,00

Page facing the 2nd Coverpage (First Right Hand)*

€ 3.670,00

€ 3.300,00

€ 3.210,00

€ 3.120,00

€ 3.030,00

€ 2.940,00

Page opposite to the Editor’s letter*

€ 3.670,00

€ 3.300,00

€ 3.210,00

€ 3.120,00

€ 3.030,00

€ 2.940,00

Page opposite to the Contents*

€ 3.670,00

€ 3.300,00

€ 3.210,00

€ 3.120,00

€ 3.030,00

€ 2.940,00

3rd Coverpage (Inside Back Cover)*

€ 3.670,00

€ 3.300,00

€ 3.210,00

€ 3.120,00

€ 3.030,00

€ 2.940,00

4th Coverpage (Back Cover)*

€ 5.150,00

€ 4.670,00

€ 4.500,00

€ 4.380,00

€ 4.250,00

€ 4.120,00

Internal Full page

€ 2.940,00

€ 2.640,00

€ 2.570,00

€ 2.530,00

€ 2.500,00

€ 2.350,00

1/2 page

€ 1.760,00

€ 1.590,00

€ 1.540,00

€ 1.500,00

€ 1.450,00

€ 1.400,00

1/4 page

€ 960,00

€ 860,00

€ 840,00

€ 810,00

€ 790,00

€ 760,00

Double page

€ 4.710,00

€ 4.240,00

€ 4.120,00

€ 4.000,00

€ 3.880,00

€ 3.750,00

Double half page

€ 3.240,00

€ 2.900,00

€ 2.830,00

€ 2.780,00

€ 2.750,00

€ 2.500,00

Double quarter page

€ 1.920,00

€ 1.720,00

€ 1.680,00

€ 1.620,00

€ 1.580,00

€ 1.500,00

SUBSCRIPTION RATES 2017 Print+digital: 6 issues + 2 supplements EMEA: 80.00 € (postage included) Rest of the world: 300.00 € (fast airmail shipping included) Digital only: 6 issues + 2 supplements € 50,00 To subscribe, please visit www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

Frequency of publication: Published bimonthly: 6 issues per year + 2 special issues ICT Year of publication: 8th volume 2017

• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

Size of journal: 230 mm width x 280 mm height

• Please include crop marks in the graphic file

Website: www.myipcm.com

• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted. For more information: info@ipcm.it

advertising formats and deadlines

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.

DEADLINES

width x height 1st Coverpage (Front Cover)

230x280 mm + 5 mm leeway per side

2nd Coverpage (Inside Cover)

230x280 mm + 5 mm leeway per side

Page facing the 2 Coverpage (First Right Hand)

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

27/01/2017

10/03/2017

24/03/2017

45/2017 – May/Jun

14/04/2017

12/05/2017

26/05/2017

46/2017 – Jul/Aug

16/06/2017

07/07/2017

21/07/2017

04/08/2017

08/09/2017

22/09/2017

48/2017 – Nov/Dec

20/10/2017

10/11/2017

24/11/2017

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

Book online your advertising on ipcm Go to www.myipcm.com

+ 5 mm leeway per side 1/4 page

230x70 mm / 57,5x280 mm

+ 5 mm leeway per side Double page

460x280 mm

Double half page (only vertical)

115x280 mm (left + right)

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(vertical or horizontal)

+ 5 mm leeway per side

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

area for text and graphics 4 mm minimum distance to bleed

1/2 page vertical

end size including cropping area/bleed difference

end size

Trim size: 57,5 mm wide x 280 mm high

end size

5 mm cropping area/bleed difference

8 mm minimum distance to bleed

Double 1/4 page vertical

4 mm minimum distance to bleed

end size including cropping area/bleed difference

4 mm minimum distance to bleed

Trim size: 230 mm wide x 140 mm high

area for text and graphics

1/2 page horizontal

5 mm cropping area/bleed difference

end size

8 mm minimum distance to bleed

Trim size: 460 mm wide x 70 mm high

end size

Trim size: 230 mm wide x 280 mm high

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

end size including cropping area/bleed difference

09/01/2017

10/02/2017

47/2017 – Sep/Oct

Single page

4 mm minimum distance to bleed

5 mm cropping area/bleed difference

16/12/2016

44/2017 – Mar/Apr

230x280 mm + 5 mm leeway per side

Trim size: 115 mm wide x 280 mm high

Double page

area for text and graphics

43/2017 – Jan/Feb

230x280 mm + 5 mm leeway per side

Double half page (vertical only)

end size

Trim size: 460 mm wide x 280 mm high

54,5 mm

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

1/4 page vertical

Cover 1/4 page horizontal

10 mm

4 mm minimum distance to bleed

Date of publication

+ 5 mm leeway per side

Single and multipage inserts accepted on request.

end size

Printing material

3rd Coverpage (Inside Back Cover)

INSERT

end size including cropping area/bleed difference

Editorials

4th Coverpage (Back Cover)

+ 5 mm leeway per side

5 mm cropping area/bleed difference

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Database of technical knowledge

Research

Advertising

News Coating Support

Target

Connect to www.myipcm.com! 06

Painting

Innovations Information Network Strategy Like

Community Updates Surface Technologies

Visibility

Social

Interaction

Connection

myipcm.com

Marketing

ipcm

Choose the subscription that’s the best for you PRINT + DIGITAL ipcm print subscribers can access its digital edition and the complete archives EMEA 80.00 €/year (6 issues + 2 supplements – postage included) Rest of World 300.00 €/year (6 issues + 2 supplements – fast airmail shipping) ®

DIGITAL ONLY The digital edition includes ipcm complete archives. Cost: 50.00 €/year (6 issues + 2 supplements) ®

Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)

MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1

Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner

ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)

47,000 per month 157,000 per month

Publications uploaded Reads Impressions Reading Devices

Source: Stone Steps Webalizer

Newsletter – Average click on customers’ banner 2 310 click 2

Various services of link tracking

Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3

Open rate (average) 29% 48% 46% 43% 41%

314 27,176 320,541 85% desktop 6% tablet 9% mobile

ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings

Source: TrackReports

Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes

Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.

Digital Advertising

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €

Standard Banner

Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €

MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!

DEM and E-BLAST

MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.

The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.

You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page. Be part of a real professional and international network of surface technology suppliers! Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR). Cost: 180.00 euro/year. • Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.). Cost: 400.00 euro/year.

• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map. Cost: 800.00 euro/year

With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.

For prices and ϐile requirements please send an email to sales@ipcm.it.

Top registration

Intermediate registration

Basic registration

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