Protective Coatings ÂŽ
Media Guide 2017 The international journal of surface engineering, organic and inorganic coatings for corrosion protection
www.myipcm.com
eosMktg&Communication
Protective Coatings ®
Ipcm_Protective Coatings why?
P 01
Circulation
P 02
Editorial Calendar 2017
P 03
Advertising and subscription rates 2017
P 04
Advertising formats and deadlines 2017
P 05
www.myipcm.com
P 06
MyIpcm: Traffic Data and Digital Advertising
P 07
MyIpcm: The Directory and MyIpcm News
P 08
Eos Mktg&Communication
P 09
Protective Coatings why? ®
ipcm _Protective Coatings is the quarterly journal of protective coatings and surface engineering for corrosion control and prevention. Bilingual – English and Italian – it circulates throughout Europe and strategic markets for the anticorrosion industry, such as the MENA region (North Africa – Middle East). ®
Protective Coatings ®
Protective Coatings ®
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Protective Coatings ®
ipcm _Protective Coatings feature topics contain technical, scienti ic and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations. ®
The journal provides answers to the most common questions about process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news. ipcm _Protective Coatings brings the corrosion community together, is media partner of the most important events in the ield, cooperates with international associations and organizations, and provides quali ied information, leads generation and networking opportunities. ®
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Protective Coatings circulation: your current and potential customers ®
The journal offers quali ied technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the ields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry. The journal also reaches university centers, labs and research institutes.
Read ipcm _Protective Coatings on www.myipcm.com ®
Target audience • Technicians • Engineers • Applicators • Researchers • Technologists • Coating Inspectors
• Architects • Main Contractors • Coating Specialists • Coating Formulators • Speci icators • Purchasing Managers
DATABASE: Our Know-How
Geographical Breakdown
Readership
(annual average of the print edition)
The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®
Volume analysis
02
Italy
Abroad
Total
28.00 %
25.00 %
26.50 %
Economic Region
Share of distributed circulation
Applicators
23.70 %
15.00 %
19.35 %
Italy
23.0 %
Building industry (Infrastructures, facilities, public works)
15.00 %
17.00 %
16.00 %
Germany, Austria, Switzerland
16.0 %
Eastern Europe
15.0 %
Scandinavia
13.3 %
MEA Region
10.8 %
Far East
10.0 %
Energy / Oil&Gas (pipelines, tanks, valves, engineering offshore&onshore, windfarm, indutrial plants, oil refineries, extraction plants, oil rigs) Shipyards Coatings Industry
23.00 % 3.00 % 2.00 %
27.50 % 3.00 %
25.25 % 3.00 %
5.00 %
3.50 %
Uk & Ireland
4 issues
Total volume
316.00 pp.
100.0 %
Editorial
267.75 pp.
84.7 %
48.25 pp.
15.3 %
8.2 %
Inspectors
4.50 %
6.50 %
5.50 %
North America
2.5 %
Research Lab & Institutes
0.80 %
1.00 %
0.90 %
Benelux
1.2 %
Print run: 3,000 copies per issue Yearly circulation: 12,000 copies 2015
Advertising
Steel fabrication shops and carpentry
Digital circulation: 5,000 (average) contacts per issue Yearly circulation: 20,000 Total circulation: 32,000 (annual average)
Protective Coatings editorial calendar 2017 ®
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
N° 21 April 2017
Focus on Protective Coatings Technologies for Pumps, Valves, Oil and Gas
IVS*, (Bergamo, Italy, May 24-25, 2017)
N° 22 June 2017
Focus on Protective Coatings Technologies for Offshore Industry
EUROCORR 2017*, (Praga, Czech Republic September 03-07, 2017)
N° 23 October 2017
Focus on Protective Coatings Technologies for Building and Infrastructure
The Big 5*, (Dubai, UAE, November 2017)
Coating formulation Testing&measurement Mixing & Application Abrasives Fluorinated and PVDF coatings Polyurea Thermal Spray
Offshore Europe*, (Aberdeen, UK, September 05-08, 2017)
Surface preparation 100% solids Tank lining Polyurea Visco-elastic solutions Thermal Spray Shotblasting
Pumps & Valves*, (Bilbao, Spain, June 06-08, 2017) Offshore Wind Energy*, (London, UK, June 06-08, 2017)
Fireproofing Environmental issues Regulations Report of inspections Review of conferences & exhibitions
The present editorial calendar offers a general indication for your advanced planning.
Environmental issues
Shot peening Thermal Spray Waterborne Coatings Powder coatings Application Technologies Polyurea
Expo Ferroviaria*, (Milan, Italy, October 03-05, 2017) Pumps & Valves*, (Rotterdam, The Netherlands, October 04-05, 2017)
Fireproofing Environmental issues International Regulations Report of Inspections Review of conferences & exhibitions
Regulations Report of inspections Review of conference & exhibitions
The editorial office reserves the right to make changes. For further information please write to info@ipcm.it ISSUE
TOPICS
N° 24 December 2017
Focus on Innovations in the Protective Coatings Industry
EVENTS
Shot peening Epoxy Polyurethan Tank lining Polyurea Thermal Spray Fireproofing Measuring & testing Environmental issues International Regulations Report of inspections Review of conferences & exhibitions
* ipcm® _ Protective Coatings is media partner with own booth or press corner 03
Protective Coatings advertising rates 2017: value for money ®
(valid up to 31.12.2017) 1st Coverpage (Front Cover)*
1 time
2 times
3 times
4 times
€ 5.310,00
€ 4.770,00
€ 4.340,00
€ 4.280,00
2nd Coverpage (Inside Front Cover)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page facing the 2nd Coverpage (First Right Hand)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page opposite to the Editor’s letter*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
Page opposite to the Contents*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
3rd Coverpage (Inside Back Cover)*
€ 3.340,00
€ 3.000,00
€ 2.760,00
€ 2.670,00
4th Coverpage (Back Cover)*
€ 4.680,00
€ 4.250,00
€ 3.860,00
€ 3.740,00
Internal Full page
€ 2.680,00
€ 2.400,00
€ 2.300,00
€ 2.140,00
1/2 page
€ 1.600,00
€ 1.440,00
€ 1.320,00
€ 1.280,00
1/4 page
€ 870,00
€ 780,00
€ 720,00
€ 690,00
Double page
€ 4.280,00
€ 3.850,00
€ 3.530,00
€ 3.420,00
Double half page
€ 2.940,00
€ 2.640,00
€ 2.530,00
€ 2.350,00
Double 1/4
€ 1.760,00
€ 1.580,00
€ 1.460,00
€ 1.400,00
* if available
SUBSCRIPTION RATES 2017 Print+digital: 4 issues EMEA: 60.00 € (postage included) Rest of the world: 200.00 € (fast airmail shipping included) Digital only: 4 issues € 35,00 To subscribe, please visit www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
For more information please contact sales@ipcm.it
Frequency of publication: Published quarterly: 4 issues per year Year of publication: 6th volume 2017 Size of journal: 230 mm width x 280 mm height Website: www.myipcm.com Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side. • Please include crop marks in the graphic file • Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
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Protective Coatings advertising formats and deadlines
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.
DEADLINES
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width x height 1st Coverpage (Front Cover)
230x280 mm + 5 mm leeway per side
2nd Coverpage (Inside Front Cover)
230x280 mm + 5 mm leeway per side
Page facing the 2nd Coverpage (First Right Hand)
230x280 mm + 5 mm leeway per side
Page opposite to the Editor’s letter
230x280 mm + 5 mm leeway per side
Page opposite to the Contents
230x280 mm + 5 mm leeway per side
3rd Coverpage (Inside Back Cover)
230x280 mm + 5 mm leeway per side
Advertising that resembles editorial material will be labeled “advertisement” in small print.
4th Coverpage (Back Cover)
230x280 mm + 5 mm leeway per side
Full page
230x280 mm + 5 mm leeway per side
1/2 page
230x140 mm / 115x280 mm + 5 mm leeway per side
Advertisers are rate protected for the duration of their contract.
1/4 page
230x70 mm / 57,5x280 mm + 5 mm leeway per side
Double page
460x280 mm + 5 mm leeway per side
Double half page (only vertical)
115x280 mm (left + right) + 5 mm leeway per side
Double quarter page (vertical or horizontal)
230x70 (left+right) or 57,5x280mm (left + right) + 5 mm leeway per side
Issue and period
Editorials
Printing material
Date of publication
21/2017 - April
17/03/2017
07/04/2017
28/04/2017
22/2017 - June
19/05/2017
09/06/2017
23/06/2017
23/2017 - October
15/09/2017
06/10/2017
27/10/2017
24/2017 - December
17/11/2017
01/12/2017
18/12/2017
Book online your advertising on Protective Coatings Go to www.myipcm.com
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
end size
1/2 page vertical
end size including cropping area/bleed difference
Trim size: 230 mm wide x 140 mm high
5 mm cropping area/bleed difference
1/2 page horizontal
4 mm minimum distance to bleed
Trim size: 57,5 mm wide x 280 mm high
end size
4 mm minimum distance to bleed
end size including cropping area/bleed difference
area for text and graphics
8 mm minimum distance to bleed
Double 1/4 page vertical
8 mm minimum distance to bleed
area for text and graphics
end size
8 mm minimum distance to bleed
Trim size: 460 mm wide x 70 mm high
4 mm minimum distance to bleed
5 mm cropping area/bleed difference
Single page
end size including cropping area/bleed difference
area for text and graphics
Double page
5 mm cropping area/bleed difference
end size
Trim size: 115 mm wide x 280 mm high
end size
8 mm minimum distance to bleed
Double half page (vertical only)
54,5 mm
Trim size: 460 mm wide x 280 mm high
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Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
10 mm
Protective Coatings
1/4 page vertical
Cover 1/4 page horizontal
Single and multipage inserts accepted on request.
Double 1/4 page horizontal
INSERT
Trim size: 230 mm wide x 280 mm high
®
8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
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Choose the subscription that’s the best for you PRINT + DIGITAL Includes access to the complete digital publications archive. EMEA 60.00 €/year (4 issues, postage included) Rest of the world 200.00 €/year (4 issues, fast airmail shipping included) DIGITAL ONLY Includes access to the complete digital publications archive. Cost: 35.00 €/year (4 issues) Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)
MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1
Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner
ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)
47,000 per month 157,000 per month
Publications uploaded Reads Impressions Reading Devices
Source: Stone Steps Webalizer
Newsletter – Average click on customers’ banner 2 310 click 2
Various services of link tracking
Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3
Open rate (average) 29% 48% 46% 43% 41%
314 27,176 320,541 85% desktop 6% tablet 9% mobile
ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings
Source: TrackReports
4
Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes
Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.
Digital Advertising
Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)
Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €
Standard Banner
Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €
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MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!
DEM and E-BLAST
MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.
The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.
You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page. Be part of a real professional and international network of surface technology suppliers! Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR). Cost: 180.00 euro/year. • Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.). Cost: 400.00 euro/year.
• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map. Cost: 800.00 euro/year
With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.
For prices and ϐile requirements please send an email to sales@ipcm.it.
Top registration
Intermediate registration
08
Basic registration
NEWSLETTER
DIRECTORY
Join the directory online and pay with PayPal/Credit card
MyIpcm News monthly newsletter gives fast access to up-to-date information related to the surface inishing world: companies, products, events and markets. The target readers are decisionmakers from all sectors of the industry using surface technologies. Subscribers (updated to Sept. 2016): 3,264.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.
Banner Size Positions Price Static
Advertorial 180x80 px 3 € 500.00 advertising on top of the newsletter
Text
min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel
Logo/ picture Price € 500.00
marketing&communication
MAGAZINES
EVENTS • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
Ibérica
SERVICES • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.
CONTACTS
INDUSTRIAL CLEANING TECHNOLOGIES
TRADE FAIRS • stand booking • setting up • services • travel organization • logistic support and support at the booth • fund retrieval.
Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257
Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437
Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304
Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911
Editorial Office, marketing and events assistant Monica Fumagalli fumagalli@ipcm.it Tel. +39 0362 503215
Secretary, administration and editorial assistant Matteo Sotti sotti@ipcm.it Tel. +39 0326 503215
EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, in Istanbul, Turkey, , Karlsruhe, Germany.
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Complete solutions for your marketing and communication
EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry. We offer a complete range of services, cross-media visibility, networking and training options to help you achieve your goal in the surface technology market. Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
INDUSTRIAL CLEANING TECHNOLOGIES
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
ICT digital on
www.ipcm.it
Ibérica
Protective Coatings ®
read the digital version
www.ipcm.it
2015 Agosto
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Join MyIpcm Community on eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768