IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
All over the world with
ipcm
ÂŽ
The trade journals of surface treatments and surface finishing for Spain, Portugal, Central and South America.
2019
MEDIA GUIDE
www.myipcm.com
why
Ibérica
WHAT WE HAVE DONE
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
IN 10 YEARS 180 active customers
506 trade fair media partnerships
ipcm _Ibérica/LatinoAmérica is the magazine for painting, ®
coating, and surface treatments technologies for Spanish and Portuguese-speaking countries.
350 content exclusive case studies written
ipcm _Ibérica/LatinoAmérica provides the answers to the most ®
50,387 average monthly website visits
common questions about surface technologies, with up-to-date information on the latest products and technologies, industrial case studies, market overviews, trade fair reports and industry news.
1,135,203 average page visits per month
ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese and ®
Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.
ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®
shows and events within the field in Spain, Portugal and Latin America.
ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®
Central and South America both in digital and printed form.
ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®
community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 1,000 members.
editorial calendar 2019
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®
SFM - Surface Finishing Mexico Monterrey, MEX March 14-15
Powder coatings, liquid paints, coil coating, new finishes and technologies Painting lines & finishing installations, filtration, water treatment Advanced pre-treatment technologies, mixing & application equipment, accessories & consumables PVD Coatings, plasma technology Quality control
CoaTech* FabTech Mexico Mexico City, MEX May 7-9 EXPOMECANICA* Porto, PT May, 3-5
Review of events & exhibitions
Latin American Coatings Show Mexico City, MEX June, 19-21
TOPICS
EVENTS
Case-histories Sustainability
ISSUE
Powder Coating Technical Conference* Orlando, FL, USA April 1-4
ISSUE
MAY 2019
EVENTS
Focus on innovations in paint & coating technologies, surface treatments & finishing
n. 14 ipcm_Ibérica n. 26 ipcm_ LatinoAmérica (only E_Magazine)
TOPICS
Surface preparation, surface engineering, cleaning
FEBRUARY 2019
n. 13 ipcm_Ibérica n. 25 ipcm_ LatinoAmérica (print edition)
ISSUE
Water treatment systems Air purification Case-histories Sustainability Review of events & exhibition
Colour trends Pre-treatment & nanotechnologies, surface preparation
Subcontratación* Bilbao, ES June 4-6
Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc-lamellar coatings, anodization Innovations in paint shops, automation and application equipment, shot-peening, coil coating
Fastener Fair Mexico* Napoles, Mexico City, MEX June 19-20
Sustainability
ISSUE
TOPICS Includes the Special on ACE & Off Road industries, construction machinery, commercial vehicles Pre-treatment & nanotechnologies Surface preparation
NOVEMBER 2019
Colour and quality control Weathering
Automotive Business Experience San Paolo, BR May 27
Case-histories Review of events & exhibitions
n. 16 ipcm_Ibérica n. 28 ipcm_ LatinoAmérica (only E_Magazine)
AUGUST 2019
n. 15 ipcm_Ibérica
n. 27 ipcm_ LatinoAmérica (print edition)
Application equipment, IR-UV curing, paint stripping
EVENTS
Includes the Special on automotive & transportation Aluminium, steel, plastics & new materials, Components, fasteners & wheels
powder-In Mould Coating, PVD & plasma Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering
Includes the Special on aluminium Aluminium pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
TOPICS
Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Cleaning Quality control Sustainability Review of events & exhibitions
EVENTS
circulation
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with the highest engagement of the sector (figures from October 2017 to September 2018)
print run: 3,500 copies per issue yearly circulation: 14,000 copies digital circulation: 4,000 contacts per issue via newsletter - 800,000 page reads per issue (average) social media reach: 150,000 industry professionals via Linkedin, Instagram, Facebook SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
2. Spain 3. Brazil
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodic oxidation, shot blasting)
DIGITAL READERS BY COUNTRY
1. Portugal
4. Mexico 5. USA 6. Argentina
Ibérica
coating & painting technology - 5%
packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%
7. Colombia 8. Perù 9. Chile 10. Venezuela
top ten SOURCE: issuu.com
automotive, transportation, ACE & off road - 29%
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social strategy of ipcm ®_Ibérica/LatinoAmérica is, without doubt,
ipcm _ Ibérica
Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in the highest reader engagement worldwide and double digit growth every year.
ipcm _ LatinoAmérica
®
the strongest within the sector, reaching almost 200,000 contacts daily.
®
Spain
70%
Portugal
30%
Brazil
40%
Mexico
40%
Argentina, Colombia, Venezuela, Chile, Perù
20%
content & target
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®
VOLUME ANALYSIS: editorial content 78% - advertising 22%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
5% 3%
35% 37%
40%
5%
12% 10%
5% 3%
new section for 2019
one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services
TARGET READERS
purchase & sales managers
technical & plant managers
quality manager
PLATFORM READERSHIP BREAKDOWN
R&D manager
desktop
tablet
mobile
79%
4%
17% SOURCE: issuu.com
advertising rates 2019 subscription rates 2019
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
1st coverpage (front cover)
€ 4,440.00
€ 4,100.00
€ 3,880.00
€ 3,650.00
2nd coverpage (inside front cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
EMEA: € 60.00
PRINT + DIGITAL: 4 issues
1 right hand (page 3)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
(postage included)
3rd coverpage (inside back cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
4th coverpage (back cover)
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
REST OF THE WORLD : € 200.00
insert (double page - heavy paper)
€ 4,440.00
€ 4,100.00
€ 3,880.00
€ 3,650.00
page opposite to the Editor’s Letter
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
page opposite to the contents
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
internal full page
€ 2,330.00
€ 2,160.00
€ 2,050.00
€ 1,900.00
1/2 page
€ 1,390.00
€ 1,280.00
€ 1,170.00
€ 1,100.00
st
€ 830.00
€ 750.00
€ 720.00
€ 650.00
double page
1/4 page
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
double 1/2 page
€ 2,660.00
€ 2,440.00
€ 2,250.00
€ 2,100.00
double 1/4 page
€ 1,600.00
€ 1,500.00
€ 1,330.00
€ 1,200.00
(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2019
frequency of publication published quarterly - 4 issues per year
eos eos
MKTG & COMMUNICATION MKTG & COMMUNICATION
Ibérica
year of publication ipcm_Ibérica 4th 2019 ipcm_LatinoAmérica 7th 2019
published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it
website www.myipcm.com
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
13 + 25/2019 - feb
18.01.2019
08.02.2019
22.02.2019
14 + 26/2019 - may
19.04.2019
10.05.2019
24.05.2019
15 + 27/2019 - aug
19.07.2019
02.08.2019
30.08.2019
16 + 28/2019 - nov
18.10.2019
08.11.2019
22.11.2019
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
115x140 mm + 8 mm leeway per side
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 222x272 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
safe area: 103x132 mm bleed area: 131x156 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
complete solutions for your marketing and communication.
Ibérica
magazines
trade fairs
events
myIPCM COMMUNITY ON
MKTG & COMMUNICATION
EOS is the official agency for Italy, Spain and Portugal of Karlsruhe, Germany
Karlsruhe, Germany
workshops | training courses | technical advice & in-house training |open houses conferences | business meetings
JOIN
eos eos
MKTG & COMMUNICATION
presentations | inaugurations | networking & B2B events of various kind, outside traditional circuits for business meeting
Founder Partner Editor-in-Chief
Founder Partner Editorial Director Head of Sales
Founder Partner CFO, Head of Training and Events
Head of Editorial Office
Trade Fairs, Web Sales, Administration
ALESSIA VENTURI
FRANCESCO STUCCHI
PAOLA GIRALDO
MONICA FUMAGALLI
MATTEO SOTTI
venturi@ipcm.it
stucchi@ipcm.it
giraldo@ipcm.it
fumagalli@ipcm.it
sotti@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Graphics Editorial Office
Editorial Office Social Media Newsletter
Sales Social Media Web Development
BARBARA PENNATI
ELISABETTA VENTURI
ILARIA PAOLOMELO
JONATHAN LOWE
pennati@ipcm.it
grafico@ipcm.it
paolomelo@ipcm.it
lowe@ipcm.it
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
NICOLE KRAUS CLAUS GÖRLICH kraus@ipcm.it goerlich@ipcm.it
EOS MKTG&COMMUNICATION SRL via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362.503215 | fax +39 0362.1794768