IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
All over the world with
ipcm
ÂŽ
The trade journals about surface treatments and surface finishing for Spain, Portugal, Central and South America.
2020
MEDIA GUIDE
www.myipcm.com
1
why
Ibérica
WHAT WE HAVE DONE
IN 10 YEARS
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
200 active customers
580 trade fair media partnerships
ipcm _Ibérica/LatinoAmérica is synonym of quality, ®
international and authoritative information in the field of surface treatment
410 exclusive case studies written
for Spanish and Portuguese-speaking countries. 50,500 average monthly website visits
ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®
surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.
600-700K average page impressions per month
ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®
and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.
ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®
shows and events within the field in Spain, Portugal and Latin America.
ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®
Central and South America both in digital and printed form.
ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®
community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 900 members. 2
editorial calendar 2020
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®
EVENTS
Focus on innovations in paint&coating technologies,
SFM - Surface Finishing Mexico Guadalajara, MEX March 25-26
surface treatments and finishes for metals, aluminium, Raw material, chemicals Surface engineering Powder coatings, liquid paints
FEBRUARY 2020
n. 17 ipcm_Ibérica n. 29 ipcm_ LatinoAmérica (print edition)
plastics, composites, glass and MDF
Coil coating, e-coat, zinc-lamellar coatings Painting lines, automation, anodising Vertical/horizontal lines for aluminium profiles Air purification, waste water treatment Advanced pre-treatment technologies
Expomecânica* Porto, PT April 17-19 Feimec* São Paulo, BR May 5-9 FabTech Mexico* Mexico City, MX May 12-14
Accessories & consumables PVD Coatings, plasma technology Paint Stripping Quality control
Special issue distributed at PaintExpo* Karlsruhe, DE April 21-24
ISSUE
Colour trends, lightweighting, E-mobility nanotechnologies, additive manufacturing Raw material, chemicals
AUGUST 2020
n. 19 ipcm_Ibérica n. 31 ipcm_ LatinoAmérica (print edition)
Raw materials Smart coatings, anodic oxidation, sublimation, powder-on-powder wood effect Vertical/horizontal lines for aluminium profiles – new technological solutions Application equipment Paint stripping Colour and quality control WWT systems, ZLD systems Sustainability
Innovations in paint shops, automation and application equipment, shot-peening, coil coating Vertical/horizontal lines for aluminium profiles, anodising
Eurosurfas* Expoquimia Equiplas Barcelona, ES June 2-5
Powder-In Mould Coating, PVD & plasma Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering
Veteco* Madrid, ES November 10-13 Special issue distributed at Aluminium Düsseldorf, DE October 6-8
ISSUE
TOPICS
EVENTS
Includes the
EMAF* Porto, PT November 18-21
Special on ACE & Off Road industries, construction machinery, commercial vehicles Raw materials, chemicals Pretreatment & Nanotechnologies Surface preparation
NOVEMBER 2020
Ebrats - Feitintas - Fesqua* São Paulo, BR September 16-19
Special effects colours & finishes, chrome-free technologies, super/hyper-durable coatings, pre-painted metal for façades and building systems, cool roof
Low cure painting systems, e-coat, zinc-lamellar coatings, anodization
Automotive Business Experience São Paulo, BR May 27
Paint Stripping
n. 20 ipcm_Ibérica n. 32 ipcm_ LatinoAmérica (E_Magazine)
EVENTS
Features the Aluminium, plastics, pre-painted metals
Biemh* Bilbao, ES May 25-29
Sustainability
TOPICS Special on Metal architecture and industrial design
EVENTS
Features the Aluminium, steel, HDG plastics & composites
Sustainability
ISSUE
TOPICS Special on Automotive - components, fasteners & wheels
MAY 2020
TOPICS
n. 18 ipcm_Ibérica n. 30 ipcm_ LatinoAmérica (E_Magazine)
ISSUE
Waterborne coatings, Powder Coatings Innovations in paint shops & automation DTM, monolayer painting system, zinc-lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies WWT Systems Quality control Sustainability
3
circulation
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with the highest engagement of the sector (figures from October 2018 to September 2019) print run: 3,500 copies per issue
yearly circulation: 14,000 copies
distribution at trade fairs&events: over 1,500 copies at 10 events in the world
digital circulation: 4,000 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (follower/members).
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
2. USA 3. Brazil
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)
DIGITAL READERS BY COUNTRY
1. Spain
4. Mexico 5. Portugal 6. Colombia
Ibérica
coatings industry - 5%
7. Chile
packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%
8. Argentina 9. Italy 10. Germany
top ten SOURCE: issuu.com
automotive, transportation, ACE & off road - 29%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the
ipcm _ Ibérica
Our website/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
ipcm _ LatinoAmérica
®
strongest within the sector, reaching almost 140,000 contacts daily.
®
Spain
80%
Portugal
20%
Brazil
50%
Mexico
30%
Argentina, Colombia, Venezuela, Chile, Perù
20%
4
content & target
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®
VOLUME ANALYSIS: editorial content 78% - advertising 22%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
raw materials
3%
24%
50%
5%
12%
3%
3%
new section for 2020
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
PLATFORM READERSHIP BREAKDOWN
R&D managers
desktop
tablet
mobile
73%
3%
24% SOURCE: issuu.com
5
advertising rates 2020 subscription rates 2020
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
1st coverpage (front cover)
€ 4,673.00
€ 4,316.00
€ 4,084.00
€ 3,842.00
2nd coverpage (inside front cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
EMEA: € 60.00
PRINT + DIGITAL: 4 issues
1 right hand (page 3)
€ 2,927.00
€ 2,684.00
€ 2,568.00
€ 2,453.00
(postage included)
3rd coverpage (inside back cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
4th coverpage (back cover)
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
REST OF THE WORLD : € 200.00
insert (double page - heavy paper)
€ 4,440.00
€ 4,100.00
€ 3,880.00
€ 3,650.00
page opposite to the Editor’s Letter
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
page opposite to the contents
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
internal full page
€ 2,453.00
€ 2,274.00
€ 2,158.00
€ 2,000.00
1/2 page
€ 1,463.00
€ 1,347.00
€ 1,232.00
€ 1,158.00
st
€ 874.00
€ 790.00
€ 758.00
€ 684.00
double page
1/4 page
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
double 1/2 page
€ 2,800.00
€ 2,568.00
€ 2,368.00
€ 2,210.00
double 1/4 page
€ 1,684.00
€ 1,579.00
€ 1,400.00
€ 1,263.00
(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2020
frequency of publication published quarterly - 4 issues per year
year of publication
Ibérica
ipcm_Ibérica 5th 2020 ipcm_LatinoAmérica 8th 2020 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
17 + 29/2020 - feb
24.01.2020
14.02.2020
26.02.2020
18 + 30/2020 - may
24.04.2020
08.05.2020
18.05.2020
19 + 31/2020 - aug
24.07.2020
07.08.2020
31.08.2020
20 + 32/2020 - nov
23.10.2020
02.11.2020
13.11.2020
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 222x272 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Sales & Editorial Office
CFO, Head of
for DE, AT, CH, DK, FR, NL, BE
MAGAZINES
Ibérica Protective Coatings ®
®
TRADE FAIRS Training and Events
PAOLA GIRALDO
NICOLE KRAUS
giraldo@ipcm.it
kraus@ipcm.it
Head of Editorial Office
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
CLAUS GÖRLICH
fumagalli@ipcm.it
goerlich@ipcm.it
Trade Fairs
Sales & Editorial Office
Web Sales
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
SVEN KRAUS
sotti@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
Web & Social Media Content Manager, Editorial Office, Web Sales
open houses | conferences | inaugurations | B2B events | webinars
BARBARA PENNATI pennati@ipcm.it
JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768