Ibérica
10 YEARS OF
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Your trade journal about surface treatments and surface finishing for spanish and portuguese speaking markets
2022
MEDIA GUIDE
www.myipcm.com
1
why
Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
ipcm _Ibérica/LatinoAmérica is synonym of quality, ®
international and authoritative information in the field of surface treatment for Spanish and Portuguese-speaking countries.
ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®
surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.
ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®
and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.
ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®
shows and events within the field in Spain, Portugal and Latin America.
ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®
Central and South America both in digital and printed form.
ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®
community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has more than 800 members. 2
editorial calendar 2022
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®
Powder Coating Week* Orlando, USA March 7-9
Raw material / chemicals Surface engineering Powder coatings / wet paints Coil coating / e-coat zinc lamellar coatings Painting lines, Automation, Anodising Vertical / horizontal lines for aluminium profiles
Distributed at PaintExpo* Karlsruhe, DE April 26-29 FabTech Mexico* Monterrey, MEX May 3-5 Feimec* São Paulo, BR May 3-7
Air purification / waste water treatment Advanced pre-treatment technologies Accessories & Consumables PVD Coatings / Sputtering / Plasma Paint Stripping
ISSUE
MAY 2022
EVENTS
Focus on innovations in Industrial painting&coating technologies, surface treatments & finishes for Metals, Aluminium, Plastics, Composites, Glass and MDF
n. 26 ipcm_Ibérica n. 38 ipcm_ LatinoAmérica (E_Magazine)
TOPICS
Special issue PaintExpo 2022
FEBRUARY 2022
n. 25 ipcm_Ibérica n. 37 ipcm_ LatinoAmérica (print edition)
ISSUE
Anodic oxidation Sublimation Application equipment IR-UV curing Paint stripping Colour and quality control Weathering Water treatment systems Air purification
Abrafati* São Paulo, BR June 21-23 Latin American Coatings Show* Mexico City, MEX July 26-28
Paint Stripping
Aluminium* Düsseldorf, DE September 27-29 MetalMadrid* Madrid, ES October 19-20 Ebrats* São Paulo, BR October 25-27 Tubotech* São Paulo, BR October 25-27 Fabtech* Atlanta, USA November 08-10
TOPICS
EVENTS
Special section on ACE & Off- Road industries, Construction machinery, Commercial Vehicles Pretreatment& Nanotechnologies Surface preparation Waterborne coatings
NOVEMBER 2022
Aluminium, pretreatment technologies
Fesqua São Paulo, BR September 14-17
Smart coatings
Aluminium, steel and plastic pretreatment technologies Nanotechnologies Special effects finishes Coil coating Smart coatings Anodic oxidation Sublimation Soft touch Powder-in-mould coating IR-UV curing
Water & air treatment
ISSUE
n. 28 ipcm_Ibérica n. 40 ipcm_ LatinoAmérica (E_Magazine)
IMTS* Chicago, USA September 12-17
Coil coating
AUGUST 2022
n. 27 ipcm_Ibérica n. 39 ipcm_ LatinoAmérica (print edition)
EVENTS
Special section on Metal architecture and industrial design. Aluminium, Steel, Glass and Plastics
Special effects finishes
BIEHM* Bilbao, ES June 13-17
Quality control & weathering
TOPICS
Nanotechnologies
EVENTS
Special section on Surface finishing of Aluminium, Steel, Plastics & New Materials for automotive and transportation
PVD&Plasma technology
Quality control
ISSUE
TOPICS
UV curing painting systems Innovations in paint shops & automation Powder coatings Monolayer and direct-to-metal painting system Zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control
Veteco* Madrid, ES November 15-18
3
circulation
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with on of the highest engagement of the sector print run: 3,500 copies per issue
yearly circulation: 14,000 copies digital circulation: 5,000 ± 5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 17,000 are direct followers or members.
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
2. Spain 3. United States
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)
DIGITAL READERS BY COUNTRY
1. Italy
4. Portugal 5. Germany 6. United Kingdom
Ibérica
coatings industry - 5%
7. Brazil
packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%
8. Colombia 9. Mexico 10. Ecuador
top ten SOURCE: issuu.com
automotive, transportation, ACE & off road - 29%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the
ipcm _ Ibérica
Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
ipcm _ LatinoAmérica
®
strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,
®
Spain
80%
Portugal
20%
Brazil
40%
Mexico
40%
Argentina, Colombia, Venezuela, Chile, Perù
20%
4
content & target
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®
VOLUME ANALYSIS: editorial content 80% - advertising 20%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
industrial cleaning
zoom on events
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase managers
technical & production managers
quality managers
READING DEVICES
R&D managers
desktop
mobile
74%
26% SOURCE: issuu.com
5
advertising rates 2022 subscription rates 2021
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
1st coverpage (front cover)
€ 4,673.00
€ 4,316.00
€ 4,084.00
€ 3,842.00
2nd coverpage (inside front cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
EMEA: € 60.00
PRINT + DIGITAL: 4 issues
1 right hand (page 3)
€ 2,927.00
€ 2,684.00
€ 2,568.00
€ 2,453.00
(postage included)
3rd coverpage (inside back cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
4th coverpage (back cover)
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
REST OF THE WORLD : € 200.00
insert (double page - heavy paper)
€ 4,440.00
€ 4,100.00
€ 3,880.00
€ 3,650.00
page opposite to the Editor’s Letter
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
page opposite to the contents
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
internal full page
€ 2,453.00
€ 2,274.00
€ 2,158.00
€ 2,000.00
1/2 page
€ 1,463.00
€ 1,347.00
€ 1,232.00
€ 1,158.00
st
€ 874.00
€ 790.00
€ 758.00
€ 684.00
double page
1/4 page
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
double 1/2 page
€ 2,800.00
€ 2,568.00
€ 2,368.00
€ 2,210.00
double 1/4 page
€ 1,684.00
€ 1,579.00
€ 1,400.00
€ 1,263.00
(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2022
frequency of publication published quarterly - 4 issues per year
year of publication
Ibérica
ipcm_Ibérica 7h 2022 ipcm_LatinoAmérica 10th 2022 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
25 + 37/2022 - Feb
28.01.2022
10.02.2022
28.02.2022
26 + 38/2022 - May
29.04.2022
10.05.2022
27.05.2022
27 + 39/2022 - Aug
22.07.2022
05.08.2022
31.08.2022
28 + 40/2022 - Nov
27.10.2022
10.11.2022
25.11.2022
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 222x272 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768