Ibér ica
Revistadepinturayacabadoindustrial Revista de pintura e acabamento industrial
Revistadepinturayacabadoindustrial Revista de pintura e acabamento industrial
The trade journal about surface treatments and finishing for Spanish and Portuguese speaking markets
2023 MEDIA GUIDE www.myipcm.com
why
Ibér ica
ipcm® Ibérica/LatinoAmérica is synonym of quality, international and authoritative information in the field of surf ace treatments for Spanish and Portuguese-speaking countries.
ipcm® Ibérica/LatinoAmérica offers up-to-date information on the latest surface technologies with industrial case studies, success stor ies, technical articles, market overviews, trade fair reports and industry news.
ipcm® Ibérica/LatinoAmérica brings the Spanish, Portuguese and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunit ies.
ipcm® Ibérica/LatinoAmérica is media partner of all the major trade shows and events within the field in Spain, Portugal and Latin A merica.
ipcm® Ibérica/LatinoAmérica is distributed in Spain, Portugal, Central and South America with both a digital and a printed for m. Penetration of the market is very high with key decision-makers as target readers.
ipcm® Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking community of professionals on LinkedIn with its group “MyIpcm G rupo de Pintura Industrial” which has 9 00 members.
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Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
The present calendar offers a general indication
planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm® Ibérica/LatinoAmérica
ISSUE TOPICS EVENTS
Special issue FABTECH MEXICO
Raw material / chemicals
n. 29 ipcm_Ibérica
n. 41 ipcm_ LatinoAmérica (print edition) FEBRUARY 2023
Surface engineering
Powder coatings / wet paints
Coil coating / e-coat / Zinc lamellar coatings
Painting lines, Automation, Anodising
Vertical / horizontal lines for aluminium profiles
Air purification / waste water treatment
Advanced pre-treatment technologies
IR/UV Curing
Accessories & Consumables
PVD Coatings / Sputtering / Plasma
Paint Stripping
Quality control
n.
Architect@Work Barcelona, ES March 15-16
Feicon Batimat* São Paulo, BR April 11-14
ExpoMECÂNICA* Porto, PT April 14-16
FabTech Mexico* Mexico City, MX May 16-18
Distributed at European Coatings Show* Nuremberg, DE March 28-30
editorial calendar
ISSUE TOPICS EVENTS
Special issue EMAF and EUROSURFAS
Raw material / chemicals
n. 30 ipcm_Ibérica n. 42 ipcm_ LatinoAmérica (E_Magazine) MAY 2023
Surface engineering
Powder coatings / wet paints
Coil coating / e-coat / Zinc lamellar coatings
Painting lines, Automation, Anodising
Vertical / horizontal lines for aluminium profiles
Air purification / waste water treatment
Advanced pre-treatment technologies
IR/UV Curing
Accessories & Consumables
PVD Coatings / Sputtering / Plasma Paint Stripping Quality control
ISSUE TOPICS EVENTS
Fabtech* Chicago, USA September 11-14
Aluminium, steel and plastic pretreatment technologies / Nanotechnologies /
Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation / Soft touch / powder-in-mould coating / Application equipment / IR-UV curing / Paint stripping
Colour and quality control
Weathering
Water treatment systems
Air purification
Sustainability
EMAF* Porto, PT May 31-June 3
EUROSURFAS* Barcelona, ES May 30 – June 2 in parallel with Equiplast and Expoquimia
Aluminium USA* Nashville, USA October 25-26
MetalMadrid* Madrid, ES November 15-16
Abrafati Show* São Paulo, BR November 21-23
ISSUE TOPICS EVENTS
Special section on Automotive, ACE & Off- Road industries, Commercial Vehicles
Pretreatment& Nanotechnologies
n. 32 ipcm_Ibérica n. 44 ipcm_ LatinoAmérica (E_Magazine) NOVEMBER 2023
Surface preparation
Waterborne coatings / UV curing painting systems /
Powder coatings
Monolayer and direct-to-metal painting system / Zinc lamellar & e-coat
Heavy duty and corrosion protection paint systems
Innovations in paint shops & automation / Dosing, mixing and application technologies
Waste water treatment
Weathering & Quality control
FIMA Zaragoza, ES February 13-17, 2024 distribution of the magazine
Automotive Meetings Queretaro, MX February 20-22, 2024
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2023
31 ipcm_Ibérica n. 43 ipcm_ LatinoAmérica (print edition) AUGUST 2023
Special section on Metal architecture and Industrial Design.
Aluminium, Steel, Glass and Plastics
is media partner with own booth or press corner
for your advanced
circulationIbér ica
Revistadepinturayacabadoindustrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with one of the highest engagement of the sector
print run : 3,500 copies per issue yearly circulation : 14,000 copies digital circulation : 4,000 ± 5% impressions : 4,372 (November 2021- August 2022 -
social media reach : thousands of industry professionals via Linkedin, Instagram, Facebook, of which almost 20,000 are direct followers or members.
SECTOR READERSHIP
furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
DIGITAL READERS BY COUNTRY
coatings industry - 5%
workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting) architecture & design - 2%
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% automotive, transportation, ACE & off road - 29%
Ibér ica
The social media strategy of ipcm ® I bérica/ L atino A mérica is one of the strongest within the sector. Our Website, LinkedIn Page, Linked In groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION
ipcm® _ Ibérica
Spain 80% Portugal 20%
ipcm® _ LatinoAmérica
Brazil 30% Mexico 50% Argentina, Colombia, Venezuela, Chile, Perù 20%
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SOURCE: issuu.com)
1. Spain 2. Mexico 3. Portugal 4. Brazil 5. USA 6. Colombia 7. Argentina 8. Costa Rica 9. Italy 10. Germany
SOURCE: issuu.com
top ten
Ibér ica
TARGET
content & target
READING
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If you need to get the word out about your new product no one is better placed to help you than ipcm® Ibérica/LatinoAmérica.
READERS quality managers R&D managers VOLUME ANALYSIS: editorial content 80% - advertising 20%
SOURCE: issuu.com Revistadepinturayacabadoindustrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances analysis brand new highlight of the month innovationsfocus on technology zoom on eventsindustrial cleaningsustainabilitysuccess stories purchase managers technical & production managers desktop 84% mobile 16%
DEVICES
advertising rates 2023
1 TIME 2 TIMES 3 TIMES 4 TIMES
1st coverpage (front cover) € 4.919,00 € 4.543,00 € 4.299,00 € 4.044,00
2nd coverpage (inside front cover) € 2.926,00 € 2.684,00 € 2.568,00 € 2.453,00
1st right hand (page 3) € 3.081,00 € 2.825,00 € 2.703,00 € 2.582,00
3rd coverpage (inside back cover) € 2.926,00 € 2.684,00 € 2.568,00 € 2.453,00 4th coverpage (back cover) € 4.084,00 € 3.853,00 € 3.737,00 € 3.474,00 insert (double page - heavy paper) € 4.919,00 € 4.543,00 € 4.299,00 € 4.044,00 page opposite to the Editor’s Letter € 2.926,00 € 2.684,00 € 2.568,00 € 2.453,00 page opposite to the contents € 2.926,00 € 2.684,00 € 2.568,00 € 2.453,00
internal full page € 2.582,00 € 2.394,00 € 2.272,00 € 2.105,00 1/2 page € 1.540,00 € 1.418,00 € 1.297,00 € 1.219,00 1/4 page € 920,00 € 832,00 € 798,00 € 720,00
double page € 4.084,00 € 3.853,00 € 3.737,00 € 3.474,00
double 1/2 page € 2.947,00 € 2.703,00 € 2.493,00 € 2.326,00
double 1/4 page € 1.773,00 € 1.662,00 € 1.474,00 € 1.329,00
rates 2023
PRINT + DIGITAL: 4 issues EMEA: € 70.00 (postage included)
REST OF THE WORLD : € 210.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form)
payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT ICRAITRRCAR
all rates are valid up to 31.12.2023
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PROGRESSIVE DISCOUNT subscription
published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it frequency of publication published quarterly - 4 issues per year year of publication ipcm_Ibérica 8th 2023 ipcm_LatinoAmérica 11th 2023 size 230 mm width x 280 mm height website www.myipcm.com GRAPHIC DESIGN RATES (available upon request) FULL PAGE € 1,000.00 1/2 PAGE € 600.00 1/4 PAGE € 400.00 Ibér ica
advertising formats & deadlines
54.5 mm
SINGLE PAGE 230x140 mm + 8 mm leeway per side 1/2 PAGE HORIZONTAL safe area: 214x132 mm bleed area: 246x156 mm 115x280 mm + 8 mm leeway per side 1/2 PAGE VERTICAL
crop marks must be included in the graphic file
elements that must not be cut off must be
file format must be 300
no word processor program files accepted
+ 41/2023 - Feb 03.02.2023
+ 42/2023 - May 14.04.2023
+ 43/2023 - Aug 28.07.2023
+ 44/2023 - Nov 27.10.2023
and
DOUBLE 1/2 PAGE: only vertical DOUBLE 1/4 PAGE: only vertical LOOSE INSERT: single and multiple inserts accepted on request safe area: 214x264 mm bleed area: 246x296 mm230x280 mm + 8 mm leeway per side
DOUBLE PAGE bleed area: 476x296 mm
460x280 mm + 8 mm leeway per side
safe area:214x264 mmsafe area:214x264 mm
10 mm safe area: 222x272 mm bleed area: 246x296 mm230x280 mm + 8 mm leeway per side COVER 98x130 mm 1/4 PAGE SQUARE print area: 98x130 mm
safe area: 103x264 mm bleed area: 131x296 mm 230x70 mm + 8 mm leeway per side 1/4 PAGE HORIZONTAL safe area: 214x62 mm bleed area: 246x86 mm 57.5x280 mm + 8 mm leeway per side 1/4 PAGE VERTICAL safe area: 49.5x264 mm bleed area: 73.5x296 mm
in the safe area far
away from the
CMYK for 4C or 2C
(min 8 mm)
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
Advertising that resembles editorial material will be labeled “advertisement” in small print.
28.02.2023
12.05.2023
28.08.2023
27.11.2023
Advertisers are rate protected for the duration of their contract.
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ISSUE EDITORIALS PRINTING MATERIAL DATE OF PUBLICATION 29
17.02.2023
30
05.05.2023
31
04.08.2023
32
17.11.2023
DEADLINES -
-
placed
enough
edge
-
dpi Adobe PDFs, all photos
fonts embedded,
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ALESSIA VENTURI venturi@ipcm.it
Founder
COMPLETE
ELISABETTA
NICOLE KRAUS kraus@ipcm.it
MAGAZINES
FRANCESCO STUCCHI stucchi@ipcm.it
ILARIA PAOLOMELO
CLAUS GÖRLICH goerlich@ipcm.it
EOS is the official agency for
Portugal
PAOLA GIRALDO giraldo@ipcm.it
GABRIELE
SVEN KRAUS sven.kraus@ipcm.it
Karlsruhe, GermanyKarlsruhe, Germany
Europe
MONICA FUMAGALLI fumagalli@ipcm.it
FEDERICA
Mexico City, Mexico
MATTEO SOTTI sotti@ipcm.it
BARBARA PENNATI pennati@ipcm.it
www.eosmarketing.it
JOIN my IPCM COMMUNITY ON
| info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768
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