The
ipcm supplement dedicated to surface cleaning and preparation, ÂŽ
technical cleanliness, mechanical and vibratory finishing.
2020
MEDIA GUIDE
www.myipcm.com
1
why
WHAT WE HAVE DONE
IN 10 YEARS 200 active customers
ICT is the supplement of ipcm dedicated to a high-value added sector 速
580 trade fair media partnerships
within the surface treatments world: industrial cleaning, metal polishing, deburring, super-finishing, shot-peening, vibration finishing, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning and much more.
410 exclusive case studies written
ICT provides information with exclusive technical case-studies regarding
50,500 average monthly website visits
the application of new technologies along with technical articles covering all aspects of industrial parts cleaning, cleanliness inspection, industry news and market overviews.
600-700K average page impressions per month
ICT is published twice a year as a supplement to ipcm and twice a year 速
as an insert within
ipcm , taking advantage of the existing synergies between 速
the cleaning industry and the painting and coating industry.
ICT is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations.
ICT is distributed across Europe. Thanks to the synergy with ipcm , it has one of 速
highest readership engagement of any sector magazine and has an impressive social media reach of around 140,000 industry professionals.
2
editorial calendar 2020
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it * ICT is media partner with own booth or press corner
Focus on cleaning and deburring technologies for mechanics and manufacturing industries, hydraulics & oleodynamics, tools, gears Wet cleaning Superfinishing Mechanical finishing Solvent cleaning Acqueous cleaning Vibrofinishing Environmental issues Regulations
TOPICS
EVENTS
MecSpe* Parma, IT March 26-28
Focus on cleaning and surface preparation technologies for automotive
Global Industrie* Paris, FR March 31 - April 3
Acqueous cleaning, solvent cleaning, vacuum cleaning
Surface Technology* O&S* Global Automotive Components & Suppliers* Stuttgart, DE June 16-18
Hannover Messe* Hannover, DE April 20-24 Distributed at PaintExpo* Karlsruhe, DE April 21-24
ISSUE
MAY - JUNE 2020
EVENTS
ÂŽ
TOPICS
insert in ipcm n. 63
n. 17
FEBRUARY 2020
ISSUE
BI-MU* Milan, IT October 14-17
International regulations Cleanliness inspections
Parts2Clean* Stuttgart, DE October 27-29 Metalexpo Paris, FR November, 17-20
NOVEMBER - DECEMBER 2020
Focus on new technologies and advances in parts deburring, rounding, polishing, grinding and cleaning
ISSUE
insert in ipcmÂŽ n. 66
OCTOBER 2020 n. 18
EVENTS
Environmental issues
Environmental issues
Cleanliness inspections
TOPICS
Industrial cleaning Deburring Shot blasting Mechanical finishing Polishing Abrasive & tools
Shot blasting Shot peening Superfinishing
Regulations
Cleanliness inspections
ISSUE
Vibratory finishing CO2 and plasma jet cleaning
TOPICS
EVENTS
Focus on cleaning of components for ACE and heavy machinery Acqueous cleaning, solvent cleaning, vacuum cleaning Vibratory finishing Mass metal finishing CO2 cleaning, shot blasting Cleanliness inspections
3
circulation A global readership with the highest reader engagement within the sector (figures from October 2018 to September 2019) print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm
ÂŽ
yearly circulation: 18,000 copies
distribution at trade fairs&events: over 1,500 copies at 10 events in the world digital circulation: 5,618 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP others - 5% ( repair & maintenance, job coaters, food&packaging) pneumatic, hydraulics and oleodynamics industry - 12% clocks and jewellery industry - 2%
DIGITAL READERS BY COUNTRY
1. Germany 2. Spain
workshops - 10% (cleaning, polishing, mass finishing)
3. Italy 4. Ukraine
mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)
5. United Kingdom 6. Luxembourg 7. Mexico
automotive - 26% (OEMs, Tier 1 and Tier 2, components manufacturers)
electronic & electrotechnic industry - 8%
8. USA metal furniture and furnishing, fittings, faucets, handles - 10%
9. Switzerland 10. France
top ten SOURCE: issuu.com
medical devices and optic industry - 7%
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social media strategy of ICT is one of the strongest within the sector, reaching almost 140,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
Italy
18%
UK / Ireland
6%
Germany, Austria, Switzerland
20%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
5%
France
7%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
4
content & target ICT.
If you need to get the word out about your new product no one is better placed to help you than
VOLUME ANALYSIS: editorial content 80% - advertising 20%
analysis
industry news
case study
highlight of the month
technology overview
sustainability
4%
25%
40%
5%
25%
1%
one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services
TARGET READERS
purchase & sales managers
technical & plant managers
quality manager
PLATFORM READERSHIP BREAKDOWN
R&D manager
desktop
tablet
mobile
73%
3%
24% SOURCE: issuu.com
5
advertising rates 2020 subscription rates 2020
PROGRESSIVE DISCOUNT
1st coverpage (front cover)
1 TIME
2 TIMES
3 TIMES
4 TIMES
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
The subscription to ICT si included in ipcm® subscription
PRINT + DIGITAL: 6 issues + 2 supplements
2nd coverpage (inside front cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
1st right hand (page 3)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
3rd coverpage (inside back cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
4th coverpage (back cover)
€ 4,680.00
€ 4,250.00
€ 3,860.00
€ 3,740.00
insert (double page - heavy paper)
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
page opposite to the Editor’s Letter
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
page opposite to the contents
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
internal full page
€ 2,680.00
€ 2,400.00
€ 2,300.00
€ 2,140.00
1/2 page
€ 1,600.00
€ 1,440.00
€ 1,320.00
€ 1,280.00
1/4 page
€ 870.00
€ 780.00
€ 720.00
€ 690.00
double page
€ 4,280.00
€ 3,850.00
€ 3,530.00
€ 3,420.00
double 1/2 page
€ 2,940.00
€ 2,640.00
€ 2,530.00
€ 2,350.00
double 1/4 page
€ 1,760.00
€ 1,580.00
€ 1,460.00
€ 1,400.00
EMEA: € 90.00 (postage included) REST OF THE WORLD : € 300.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE 1/4 PAGE
€ 1,000.00
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2020
frequency of publication published twice a year as a supplement and twice a year as an insert of ipcm®
year of publication 10th 2020 published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
size 230 mm width x 280 mm height
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
february 2020
24.01.2020
07.02.2020
24.02.2020
may 2020
13.04.2020
11.05.2020
25.05.2020
october 2020
06.09.2020
18.09.2020
09.10.2020
november 2020
16.10.2020
09.11.2020
27.11.2020
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Sales & Editorial Office
CFO, Head of
for DE, AT, CH, DK, FR, NL, BE
MAGAZINES
Ibérica Protective Coatings ®
®
TRADE FAIRS Training and Events
PAOLA GIRALDO
NICOLE KRAUS
giraldo@ipcm.it
kraus@ipcm.it
Head of Editorial Office
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
CLAUS GÖRLICH
fumagalli@ipcm.it
goerlich@ipcm.it
Trade Fairs
Sales & Editorial Office
Web Sales
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
SVEN KRAUS
sotti@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
Web & Social Media Content Manager, Editorial Office, Web Sales
open houses | conferences | inaugurations | B2B events | webinars
BARBARA PENNATI pennati@ipcm.it
JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768