The supplement to
ipcm dedicated to surface cleaning and preparation, ÂŽ
technical cleanliness, mechanical and vibratory finishing.
2021 MEDIA GUIDE
www.myipcm.com
1
why
WHAT WE HAVE DONE IN
OVER 10 YEARS 200 active customers
ICT is the supplement to ipcm dedicated to a high-value added sector 速
637 trade fair media partnerships
within the surface treatments world: industrial cleaning, metal polishing, deburring, super-finishing, shot-peening, vibration finishing, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning and much more.
520 exclusive case studies written
ICT provides information with exclusive technical case-studies regarding
37,946 average monthly website visits
the application of new technologies along with technical articles covering all aspects of industrial parts cleaning, cleanliness inspection, industry news and market overviews.
380,770 average page impressions per month
ICT is published twice a year as a supplement to ipcm and twice a year 速
as an insert within
ipcm , taking advantage of the existing synergies between 速
the cleaning industry and the painting and coating industry.
ICT is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations.
ICT is distributed across Europe. Thanks to the synergy with ipcm , it has one of highest 速
readership engagement of any sector magazine and has an impressive social media reach of thousands of industry professionals, of which more than 18,000 are direct contacts.
2
editorial calendar 2021
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it * ICT is media partner with own booth or press corner
Superfinishing Mechanical finishing Vibrofinishing
EVENTS
Global Industrie/ Midest* Lyon, FR March 16-19
Focus on cleaning and surface preparation technologies for automotive and transportation components
Surfex* Coventry, UK, June 8-9
Hannover Messe* Hanover, DE April 12-16
Aqueous cleaning, solvent cleaning, vacuum cleaning
MecSpe Bologna, IT June 10-12
IVT Koeln, DE June 29-30
Environmental issues Regulations Cleanliness inspections
MAY - JUNE 2021
Wet cleaning
TOPICS
ÂŽ
Focus on cleaning and deburring technologies for the metalworking industry
ISSUE
insert in ipcm n. 69
EVENTS
Reviews of events&exhibitions
TOPICS
EVENTS
Focus on new technologies and advances on parts deburring, rounding , polishing, grinding, vibro-finishing and cleaning
EMO Milano* Milan, IT October 4-9
Industrial cleaning Deburring Shot-blasting Mechanical finishing Polishing Abrasive & tools Environmental issues International regulations Cleanliness inspections
parts2clean* Stuttgart, DE October 5-7 Deburring Expo* Karlsruhe, DE October 12-14 Fastener Fair Italy* Milan, IT November 10-11
ISSUE NOVEMBER - DECEMBER 2021
n. 20
OCTOBER 2021
ISSUE
TOPICS
insert in ipcmÂŽ n. 72
n. 19
FEBRUARY 2021
ISSUE
Vibratory finishing CO2 and plasma jet cleaning Shot-blasting Shot-peening Superfinishing Environmental issues Regulations Cleanliness inspections
Surface&Coatings Bangkok, TH June 23-26 SurFin* Detroit, USA July, 13-15
Reviews of events&exhibitions
Metalexpo* Paris, FR September 21-24
TOPICS
EVENTS
Focus on deburring, cleaning and surface preparation of components for the ACE & Off Road industries, construction machinery, commercial vehicles
Agritechnica Hanover, DE November 14-20
Acqueous cleaning, solvent cleaning, vacuum cleaning Vibratory finishing, Mass metal finishing CO2 cleaning, shot-blasting Cleanliness inspections Environmental issues, regulations
PaintExpo Eurasia* Istanbul, TR November 25-27 Euroguss Nuremberg, DE January 18-20, 2022 Bauma Munich, DE April 4-10, 2022
Reviews of events&exhibitions
3
circulation A global readership with the highest reader engagement within the sector (figures from October 2019 to September 2020) print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm
ÂŽ
digital circulation: 2,000 Âą 5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP
pneumatic, hydraulics and oleodynamics industry - 15%
workshops - 5% (cleaning, polishing, mass finishing)
clocks and jewellery industry - 2%
automotive - 30% (OEMs, Tier 1 and Tier 2, components manufacturers)
electronic & electrotechnic industry - 8%
DIGITAL READERS BY COUNTRY
1. Italy 2. Germany
others - 5% (repair & maintenance, job coaters, food&packaging)
mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)
3. Spain 4. United States 5. United Kingdom 6. Netherlands 7. Turkey 8. India
metal furniture and furnishing, fittings, faucets, handles - 8%
9. Portugal 10. France
top ten
medical devices and optic industry - 7%
SOURCE: issuu.com
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social media strategy of ICT is one of the strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
Italy
20%
UK / Ireland
6%
DACH Region
23%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
3%
France
4%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
4
content & target If you need to get the word out about your new product no one is better placed to help you than
ICT
VOLUME ANALYSIS: editorial content 80.6% - advertising 19.4%
industry news
case study
highlight of the month
technology overview
sustainability
zoom on events
35%
30%
5%
20%
4%
6%
one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services
TARGET READERS
purchase & sales managers
technical & plant managers
quality manager
PLATFORM READERSHIP BREAKDOWN
R&D manager
desktop
tablet
mobile
81%
17%
2% SOURCE: issuu.com
5
advertising rates 2021 subscription rates 2021
PROGRESSIVE DISCOUNT
1st coverpage (front cover)
1 TIME
2 TIMES
3 TIMES
4 TIMES
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
The subscription to ICT is included in ipcm® subscription
PRINT + DIGITAL: 6 issues + 2 supplements
2nd coverpage (inside front cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
1st right hand (page 3)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
3rd coverpage (inside back cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
4th coverpage (back cover)
€ 4,680.00
€ 4,250.00
€ 3,860.00
€ 3,740.00
insert (double page - heavy paper)
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
page opposite to the Editor’s Letter
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
page opposite to the contents
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
internal full page
€ 2,680.00
€ 2,400.00
€ 2,300.00
€ 2,140.00
1/2 page
€ 1,600.00
€ 1,440.00
€ 1,320.00
€ 1,280.00
1/4 page
€ 870.00
€ 780.00
€ 720.00
€ 690.00
double page
€ 4,280.00
€ 3,850.00
€ 3,530.00
€ 3,420.00
double 1/2 page
€ 2,940.00
€ 2,640.00
€ 2,530.00
€ 2,350.00
double 1/4 page
€ 1,760.00
€ 1,580.00
€ 1,460.00
€ 1,400.00
EMEA: € 100.00 (postage included) REST OF THE WORLD : € 300.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE 1/4 PAGE
€ 1,000.00
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2021
frequency of publication published twice a year as a supplement and twice a year as an insert of ipcm®
year of publication 11th 2021 published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
size 230 mm width x 280 mm height
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
February 2021
05.02.2021
12.02.2021
25.02.2021
May 2021
26.04.2021
06.05.2021
25.05.2021
October 2021
10.09.2021
17.09.2021
01.10.2021
November 2021
22.10.2021
05.11.2021
12.11.2021
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
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safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
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safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
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advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
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