2019 The only truly international surface treatments magazine
MEDIA GUIDE
www.myipcm.com
why
WHAT WE HAVE DONE
IN 10 YEARS 180 active customers
ipcm
is the only truly international magazine for painting, coating, and surface treatments technologies. ®
506 trade fair media partnerships
ipcm
provides the answers to the most common questions about surface technologies, with up-to-date information on the latest products and technologies, industrial case studies, market overviews, trade fair reports and industry news. ®
350 content exclusive case studies written
50,387 average monthly website visits
ipcm
brings the surface technology community together, providing qualified information, lead generation and networking opportunities. ®
1,135,203 average page visits per month
ipcm
is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. ®
ipcm
is distributed globally, has the highest readership engagement of any sector magazine and has an impressive social media reach of around 150,000 industry professionals. ®
ipcm
has sister magazines dedicated to the Spanish and Portuguese speaking markets, ipcm _Ibérica is distributed in Spain and Portugal and ipcm _LatinoAmérica is distributed throughout Central and South America. ®
®
®
ipcm
is an English language magazine but we have not forgotten our Italian roots as we have an italian version that is distributed throughout Italy. ®
editorial calendar 2019
* ipcm® is media partner with own booth or press corner
n. 58
JULY - AUGUST 2019
ISSUE
Reviews of events&exhibitions
Special issue ICT_Industrial Cleaning Technologies
Industrie* Lion, FR March 05-08 MecSpe Parma, ITMarch 28-30 Hannover Messe Hannover, DE April 1-5 Lamiera* Milan, IT May 15-18
TOPICS
EVENTS
Includes the Special on plastics, MDF, glass and other thermosensitive materials
Vitrum Milan, IT October 1-4
Waterborne coatings, UV curing painting systems, application equipment, powder coatings, low cure systems, powder-in mould coating Surface preparation - PVD Coatings, plasma technology Water & air treatment Quality control & weathering Case-histories Sustainability Review of events&exhibitions
Aluminium, steel and plastic pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating Application equipment IR-UV curing, paint stripping Colour&quality control Weathering
ISSUE
Salone del Mobile Milan, IT April 9-14 Made in Steel* Milan, IT May 14-16 Lamiera* Milan, IT May 15-18 Packaging Première Milan, IT May 28-30
Case-histories Sustainability Review of events&exhibition
TOPICS
EVENTS
Includes the Special on automotive&transportation, aluminium, steel, plastics&new materials components, fasteners&wheels
AEE Automotive Engineering Expo* Nuremberg, DE June 4-5
Colour trends Pre-treatment&nanotechnologies Surface preparation
N. 57
FEBRUARY 2019
n. 55
Case-histories
EVENTS Aluminium 2000* Treviso, IT April 9-13
Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc-lamellar coatings, anodization Innovations in paint shops, automation & application equipment shot-peening, coil coating
GIFA* Düsseldorf, DE June 25-29 Surcar* Cannes, FR June 27-28 Expo Ferroviaria* Milan, IT October 1-3 EICMA Milan, IT November 5-10
Powder-In Mould coating, PVD & Plasma Heavy duty&corrosion protection systems Water & air treatment Quality control & weathering Case-histories Sustainability Review of events&exhibitions
Insert ICT_Industrial Cleaning Technologies
ISSUE
TOPICS
EVENTS
Includes the Special on aluminium for metal architecture and industrial design
Batimat* Paris, FR November 4-8
Aluminium, pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
Bautec* Berlin, DE February 18-21, 2020
Application equipment, IR-UV curing Paint stripping Colour and quality control Weathering Water treatment systems Air purification Case-histories Sustainability Review of events&exhibition
Special issue ICT_Industrial Cleaning Technologies
Deburring Expo* Karlsruhe, DE October, 8-10 Parts2Clean* Stuttgart, DE October, 22-24
ISSUE
NOVEMBER - DECEMBER 2019
PVD coatings, plasma technologies
TOPICS Includes the Special on steel, aluminium&plastic finishing for architecture&design, furniture&furnishing, home appliances
N. 60
Sustainable technologies
MARCH - APRIL 2019
Advanced pre-treatment technologies, application equipment
n. 56
Pigments & resins, additives, chemicals, powder coatings, liquid paints, new formulation and technologies, zinc-lamellar coatings, e-coat
ISSUE
SEPTEMBER - OCTOBER 2019
EVENTS Middle East Coatings Show* Dubai, UAE February 26-28 Pakistan Coating Show* Lahore, PK February 28-March 01 Made Expo* Milan, IT March 13-16 Cosmopack* Bologna, IT March 14-17 European Coatings Show* Nuremberg, DE March 19-21 Fastener Fair* Stuttgart, DE March 19-21 Scandinavian Coating* Copenaghen, DK March 20-21
n. 59
TOPICS Includes the Special on raw materials, pigments, additives, paint&coating technologies
OCTOBER 2019
JANUARY - FEBRUARY 2019
ISSUE
MAY - JUNE 2019
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
EMO* Hannover, DE September 16-21
TOPICS
EVENTS
Includes the Special on ACE & off road industries, construction machinery, commercial vehicles
Agritechnica* Hannover, DE November 10-16
Pre-treatment & Nanotechnologies Surface preparation Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty & corrosion protection systems Application technologies Waste water treatment Quality control Case-histories Sustainability Review of events&exhibitions
Insert ICT_Industrial Cleaning Technologies
circulation A global readership with the highest reader engagement within the sector (figures from October 2017 to September 2018)
print run: 6,000 copies per issue yearly circulation: 36,000 copies digital circulation: 9,500 contacts per issue via newsletter - 800,000 page reads per issue (average) social media reach: 150,000 industry professionals via Linkedin, Instagram, Facebook SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
DIGITAL READERS BY COUNTRY
1. United States
workshops & custom coaters - 15% (powder, liquid, anodic oxidation, shot blasting)
2. Italy 3. Germany 4. United Kingdom
metal working, carpentry, foundry, machine&tools - 16%
automotive, transportation, ACE & off road - 18%
5. China 6. France
architecture & design - 5%
household appliances, HVAC, electronics - 5% coating & painting technology - 11%
architectural building - 14% (profiles, frames, roofing, panels, coil coating, façade)
packaging & plastics - 5%
7. Brazil 8. Canada 9. Netherlands 10. Spain
SOURCE: issuu.com
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social strategy of ipcmÂŽ is without doubt the strongest within the sector, reaching almost 200,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in the highest reader engagement worldwide and double digit growth every year.
top ten
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION Italy
18%
UK / Ireland
8%
Germany, Austria, Switzerland
22%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
6%
France
5%
Scandinavia
8%
Other (Far East, USA, Canada, Australia)
10%
content & target If you need to get the word out about your new product no one is better placed to help you than
ipcm . ÂŽ
VOLUME ANALYSIS: editorial content 75% - advertising 25%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
5%
35%
40%
5%
10%
5%
new section for 2019
one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services
PLATFORM READERSHIP BREAKDOWN
TARGET READERS
purchase & sales managers
technical & plant managers
quality manager
R&D manager
desktop
tablet
mobile
79%
4%
17% SOURCE: issuu.com
advertising rates 2019 1st COVERPAGE (front cover)
€ 5,300.00
2nd COVERPAGE (inside front cover)
€ 3,000.00
1st RIGHT HAND (page 3)
€ 3,500.00
4th COVERPAGE (back cover)
€ 4,700.00
INSERT (double page - heavy paper)
€ 5,300.00
subscription rates 2019
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
PRINT + DIGITAL: 6 issues + 2 supplements
€ 1,000.00
EMEA: € 90.00
1/2 PAGE
€ 600.00
(postage included)
1/4 PAGE
€ 400.00
REST OF THE WORLD : € 300.00 (fast airmail shipping included)
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
5 TIMES
6 TIMES
2nd right hand (page 5)
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
page opposite to the Editor’s Letter
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
page opposite to the contents
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
3rd coverpage (inside back cover)
€ 3,700.00
€ 3,300.00
€ 3,200.00
€ 3,100.00
€ 3,000.00
€ 2,900.00
internal full page
€ 2,940.00
€ 2,640.00
€ 2,570.00
€ 2,530.00
€ 2,500.00
€ 2,350.00
1/2 page
€ 1,760.00
€ 1,590.00
€ 1,540.00
€ 1,500.00
€ 1,450.00
€ 1,400.00
1/4 page
€ 960.00
€ 860.00
€ 840.00
€ 810.00
€ 790.00
€ 760.00
double page
€ 4,710.00
€ 4,240.00
€ 4,120.00
€ 4,000.00
€ 3,880.00
€ 3,750.00
double 1/2 page
€ 3,240.00
€ 2,900.00
€ 2,830.00
€ 2,780.00
€ 2,750.00
€ 2,500.00
double 1/4 page
€ 1,920.00
€ 1,720.00
€ 1,680.00
€ 1,620.00
€ 1,580.00
€ 1,500.00
all rates are valid up to 31.12.2019
to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
frequency of publication published bimonthly
eos eos
6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies
MKTG & COMMUNICATION MKTG & COMMUNICATION
year of publication 10th 2019
published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it
website www.myipcm.com
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
55/2019 - jan/feb
14.12.2018
11.01.2019
25.01.2019
56/2019 - mar/apr
08.02.2019
08.03.2019
25.03.2019
57/2019 - may/jun
12.04.2019
10.05.2019
24.05.2019
58/2019 - jul/aug
14.06.2019
05.07.2019
26.07.2019
59/2019 - sep/oct
02.08.2019
06.09.2019
25.09.2019
60/2019 - nov/dec
18.10.2019
08.11.2019
26.11.2019
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
115x140 mm + 8 mm leeway per side
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
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safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
safe area: 103x132 mm bleed area: 131x156 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
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Founder Partner Editor-in-Chief
Founder Partner Editorial Director Head of Sales
Founder Partner CFO, Head of Training and Events
Head of Editorial Office
Trade Fairs Web Sales Administration
ALESSIA VENTURI
FRANCESCO STUCCHI
PAOLA GIRALDO
MONICA FUMAGALLI
MATTEO SOTTI
venturi@ipcm.it
stucchi@ipcm.it
giraldo@ipcm.it
fumagalli@ipcm.it
sotti@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Graphics Editorial Office
Editorial Office Social Media Newsletter
Sales Social Media Web Development
BARBARA PENNATI
ELISABETTA VENTURI
ILARIA PAOLOMELO
JONATHAN LOWE
pennati@ipcm.it
grafico@ipcm.it
paolomelo@ipcm.it
lowe@ipcm.it
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
NICOLE KRAUS CLAUS GÖRLICH kraus@ipcm.it goerlich@ipcm.it
EOS MKTG&COMMUNICATION SRL via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362.503215 | fax +39 0362.1794768