2020 The smart journal about surface treatments
MEDIA GUIDE
www.myipcm.com
1
why
WHAT WE HAVE DONE
IN 10 YEARS 200 active customers
is synonym of quality, international and authoritative
580 trade fair media partnerships
information in the field of surface treatment. offers up-to-date information on the latest surface technologies
410 exclusive case studies written
with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.
50,500 average monthly website visits
brings the surface technology community together, providing qualified information, lead generation and networking opportunities.
600-700K average page impressions per month
is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. is distributed globally, has one of the highest readership engagement worldwide and has an impressive social media reach of around 140,000 industry professionals, of which more than 18,000 are direct contacts. has sister magazines dedicated to the Spanish and Portuguese speaking markets:
IbĂŠrica distributed in Spain and Portugal and
distributed throughout
Central and South America. is an English language magazine but we have not forgotten our Italian roots: we have an Italian version distributed throughout Italy. 2
editorial calendar 2020
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
* ipcm® is media partner with own booth or press corner TOPICS
EVENTS
TOPICS
EVENTS
TOPICS
EVENTS
Focus on innovations in paint&coating technologies, surface treatments and finishes for metals, aluminium, plastics, composites, glass and MDF
Samuexpo* Pordenone, IT February 6-8
Focus on innovations in paint&coating technologies, surface treatments and finishes for metals, aluminium, plastics, composites, glass and MDF
Hannover Messe* Hannover, DE April 20-24
Features the Special on Automotive components, fasteners & wheels Aluminium, steel, plastics & composites
Powder Coating Conference* Orlando, USA February 17-20
SPECIAL ISSUE PAINTEXPO 2020
Surcar Detroit Congress* Detroit, USA June 16-17
PaintExpo* Karlsruhe, DE April 21-24
Colour trends, lightweighting, E-mobility nanotechnologies, additive manufacturing
n. 61
Coil coating, e-coat, zinc-lamellar coatings Painting lines, automation, anodising Vertical/horizontal lines for aluminium profiles Air purification, waste water treatment Advanced pretreatment technologies Accessories & consumables PVD Coatings, plasma technology Paint Stripping Quality control Sustainability
Interlakokraska Moscow, RU March 3-6 MecSpe Parma, IT March 26-28 Globale Industrie* Paris, FR March 31-April 3 Wire & Tube* Düsseldorf, DE March 30-April 3 Distributed at PaintExpo* Karlsruhe, DE April 21-24
Surface preparation, shot blasting and shot-peening Powder coatings, liquid paints, zinc-lamellar technology, coil coating, e-coat
Raw material, chemicals Salone del Mobile Milan, IT April 21-26
Painting lines & finishing installations, automation, filtration, WWT and ZLD systems Vertical/horizontal lines for aluminium profiles, anodising
MAY - JUNE 2020
Powder coatings, liquid paints
Raw material, chemicals
ISSUE
Mixing & application equipment Accessories & consumables
Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering
Quality control technology
Paint Stripping
Paint Stripping
Insert: ICT_Industrial Cleaning Technologies - automotive components
EVENTS
TOPICS
EVENTS
TOPICS
EVENTS
Innotrans* Berlin, DE September 22-25
Features the Special on Metal architecture and industrial design
Aluminium* Düsseldorf, DE October 6-8
Features the Special on ACE & off road industries, construction machinery, commercial vehicles
EIMA Bologna, IT November 11-15
IAA Commercial Vehicles* Hannover, DE September 24-30
Special effects colours & finishes, chrome-free technologies, super/hyper-durable coatings, pre-painted metal for façades and building systems, cool roof
EquipBaie* Paris, FR November 17-20
Raw materials, chemicals
Innovations in paint shops, automation and application equipment, powder coatings, coil coating, powder-In Mould Coating Vertical/horizontal lines for aluminium profiles, anodising Zinc-lamellar technology Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering Paint Stripping Sustainability
Raw materials, chemicals Smart coatings, anodising, sublimation, powder-on-powder wood effect Vertical/horizontal lines for aluminium profiles – new technological solutions Application equipment Paint stripping Colour and quality control WWT systems, ZLD systems Sustainability
Bau* Munich, DE January 11-16, 2021
ISSUE
N. 66
Waterborne coatings, UV curing painting systems
Fastener Fair Italy* Milan, IT November 11-12
SEPTEMBER - OCTOBER 2020
Surface preparation, shot blasting and shot-peening
Aluminium, plastics, pre-painted metals
n. 65
Pretreatment & nanotechnologies
ISSUE
NOVEMBER - DECEMBER 2020
TOPICS
Raw materials, chemicals
JULY - AUGUST 2020
Vertical/horizontal lines for aluminium profiles
Automechanika* Frankfurt, DE September 8-12
Features the Special on Transportation & Commercial Vehicles Steel, HDG, Aluminium, and Plastics
n. 64
Innovations in paint shops, automation and application equipment, shot-peening
PVD Coatings, plasma technology
Sustainability
ISSUE
Low cure painting systems, e-coat, zinc-lamellar coatings, anodising
Surface Technology Germany* - O&S* Global Automotive Components & Suppliers* Stuttgart, DE June 16-18
Powder-In Mould Coating, PVD & plasma
Advanced pretreatment technologies, nanotechnologies
N. 63
Surface engineering
MARCH - APRIL 2020
JANUARY - FEBRUARY 2020
Raw material, chemicals
ISSUE
n. 62
ISSUE
Pretreatment & Nanotechnologies Surface preparation Waterborne coatings, Powder Coatings Innovations in paint shops & automation DTM, monolayer painting system, zinc-lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies WWT Systems Quality control Sustainability
Insert: ICT_Industrial Cleaning Technologies - pneumatic and oleodinamic components 3
circulation A global readership with the highest reader engagement within the sector (figures from October 2018 to September 2019) print run: 6,000 copies per issue
yearly circulation: 36,000 copies
distribution at trade fairs&events: over 10,000 copies at 71 events in the world
digital circulation: 9,500 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
DIGITAL READERS BY COUNTRY
1. Germany
workshops & custom coaters - 15% (powder, liquid, anodising)
2. Italy 3. United States 4. United Kingdom
metal working, carpentry, foundry, machine&tools - 16%
automotive, transportation, ACE & off road - 18%
5. France 6. Netherlands
architecture & design - 5%
household appliances, HVAC, electronics - 5% coatings industry - 11%
7. Sweden 8. Turkey 9. India 10. Singapore
architectural building - 14% (profiles, frames, roofing, panels, coil coating, façade)
packaging & plastics - 5%
SOURCE: issuu.com
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social media strategy of ipcmÂŽ is one of the strongest within the sector, reaching almost 140,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
top ten
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy
18%
UK / Ireland
6%
Germany, Austria, Switzerland
20%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
5%
France
7%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
4
content & target If you need to get the word out about your new product no one is better placed to help you than
.
VOLUME ANALYSIS: editorial content 75% - advertising 25%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
raw materials
3%
30%
40%
4%
15%
5%
3%
new section for 2020
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
PLATFORM READERSHIP BREAKDOWN
R&D managers
desktop
tablet
mobile
73%
3%
24% SOURCE: issuu.com
5
advertising rates 2020 1st COVERPAGE (front cover)
€ 5,580.00
2nd COVERPAGE (inside front cover)
€ 3,160.00
1st RIGHT HAND (page 3)
€ 3,685.00
4th COVERPAGE (back cover)
€ 4,950.00
INSERT (double page - heavy paper)
€ 5,580.00
subscription rates 2020
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
PRINT + DIGITAL: 6 issues + 2 supplements
€ 1,000.00
EMEA: € 90.00
1/2 PAGE
€ 600.00
(postage included)
1/4 PAGE
€ 400.00
REST OF THE WORLD : € 300.00 (fast airmail shipping included)
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
5 TIMES
6 TIMES
2nd right hand (page 5)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the Editor’s Letter
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the contents
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
3rd coverpage (inside back cover)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
internal full page
€ 3,100.00
€ 2,779.00
€ 2,705.00
€ 2,663.00
€ 2,631.00
€ 2,474.00
1/2 page
€ 1,852.00
€ 1,674.00
€ 1,621.00
€ 1,579.00
€ 1,527.00
€ 1,474.00
1/4 page
€ 1,015.00
€ 905.00
€ 884.00
€ 853.00
€ 831.00
€ 800.00
double page
€ 4,950.00
€ 4,463.00
€ 4,337.00
€ 4,210.00
€ 4,084.00
€ 3,947.00
double 1/2 page
€ 3,410.00
€ 3,053.00
€ 2,979.00
€ 2,926.00
€ 2,895.00
€ 2,631.00
double 1/4 page
€ 2,020.00
€ 1,810.00
€ 1,768.00
€ 1,705.00
€ 1,663.00
€ 1,579.00
all rates are valid up to 31.12.2020
to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies
year of publication 11th 2020 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
61/2020 - jan/feb
13.12.2019
10.01.2020
24.01.2020
62/2020 - mar/apr
14.02.2020
06.03.2020
25.03.2020
63/2020 - may/jun
13.04.2020
11.05.2020
25.05.2020
64/2020 - jul/aug
15.06.2020
06.07.2020
27.07.2020
65/2020 - sep/oct
06.08.2020
07.09.2020
25.09.2020
66/2020 - nov/dec
16.10.2019
09.11.2020
27.11.2020
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Sales & Editorial Office
CFO, Head of
for DE, AT, CH, DK, FR, NL, BE
MAGAZINES
Ibérica Protective Coatings ®
®
TRADE FAIRS Training and Events
PAOLA GIRALDO
NICOLE KRAUS
giraldo@ipcm.it
kraus@ipcm.it
Head of Editorial Office
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
CLAUS GÖRLICH
fumagalli@ipcm.it
goerlich@ipcm.it
Trade Fairs
Sales & Editorial Office
Web Sales
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
SVEN KRAUS
sotti@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
Web & Social Media Content Manager, Editorial Office, Web Sales
open houses | conferences | inaugurations | B2B events | webinars
BARBARA PENNATI pennati@ipcm.it
JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768