2021 The smart journal about surface treatments
MEDIA GUIDE
www.myipcm.com
1
why
WHAT WE HAVE DONE IN
OVER 10 YEARS 200 active customers
is synonym of quality, international and authoritative
637 trade fair media partnerships
information in the field of surface treatment. offers up-to-date information on the latest surface technologies
520 exclusive case studies written
with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.
37,946 average monthly website visits
brings the surface technology community together, providing qualified information, lead generation and networking opportunities.
380,770 average page impressions per month
is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. is distributed globally, has one of the highest readership engagement worldwide and has an impressive social media reach of thousands of industry professionals, of which more than 18,000 are direct contacts. has sister magazines dedicated to the Spanish and Portuguese speaking markets:
IbĂŠrica distributed in Spain and Portugal and
distributed throughout
Central and South America. is an English language magazine but we have not forgotten our Italian roots: we have an Italian version distributed throughout Italy. 2
editorial calendar 2021
TOPICS
EVENTS
TOPICS
EVENTS
Pigments & resins, additives, chemicals, powder coatings, liquid paints, new formulation and technologies, zinc-lamellar coatings, e-coat
Interlakokraska* Moscow, RU March 2-5
Special section on
Pakistan Coating Show Lahore, PK April 14-16
WIN Eurasia Istanbul, TR March 10-13
furnishing, home appliances
Lakokraska UA Irpin, UA March 16-17
Aluminium, steel and plastic pretreatment technologies Nanotechnologies Special effects finishes Coil coating, Smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating
Paint stripping technologies Surface treatments technologies for aluminium Sustainable technologies Quality assessment, testing equipment PVD Coatings, plasma technology, finishes for plastics Case-histories
Global Industrie* Lyon, FR March 16-19 Made Expo* Milan, IT March 17 –20 Cosmopack Bologna, IT March 18-21
Steel, Aluminium, & Plastic Finishing for architecture& design, furniture,
Pigments & resins, additives, chemicals
MARCH - APRIL 2021
Advanced pretreatment technologies, Application equipment, Installations 4.0
ISSUE
n. 68
n. 67
JANUARY - FEBRUARY 2021
ISSUE
Reviews of events&exhibitions
Application equipment, IR-UV curing, Paint stripping Colour and quality control Weathering Market Close-Up Sustainability Review of events & exhibition
ISSUE
Powder Coating Week* Orlando, USA April 27-30 Aluminium* Düsseldorf, DE May 18-20 Lamiera* + Made in Steel* Milan, IT May 26-29 Materials + Eurofinish + Surface Veldhoven, NL May 26-27 Surface Design* Dubai, UAE May 31 – June 2 Salone del Mobile Milan, IT September 5-10
TOPICS
EVENTS
Special section on Automotive & Transportation Aluminium, steel, plastics & new materials / components, fasteners & wheels
Surfex* Coventry, UK June 8-9
Pigments & resins, additives, chemicals Colour trends
Metef* Bologna, IT June 10-12
MAY - JUNE 2021
* ipcm® is media partner with own booth or press corner
Pretreatment & Nanotechnologies, Surface preparation
Middle East Coatings Show* Dubai, UAE June 14-16
Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc lamellar coatings, anodization
Surface&Coatings Bangkok, TH June 23-26
Innovations in paint shops, automation and application equipment, Shot-peening, coil coating
Surcar Cannes, FR July 1-2
N. 69
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
Powder-In-Mould Coating PVD & Plasma
SurFin* Detroit, USA July, 13-15
Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering Sustainability Market close-up Review of events&exhibitions
Paint Istanbul & Turkcoat* Istanbul, TR September 9-11
Aluminium, steel and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating, IR-UV curing PVD&Plasma technology Water & air treatment / Paint Stripping Quality control & weathering Market Close-Up Sustainability Review of events&exhibitions
Fabtech* Chicago, USA, September 13-16 European Coatings Show* Nuremberg, DE September 14-16 Windows, doors & façade* Dubai, UAE September 12-15 Automechanika* Frankfurt, DE September 14-18 Equipbaie Paris, FR September 21-24 PC Summit* Columbus, USA September 23-25 Expo Ferroviaria* Milan, IT September 28-30 Sifer* Lille, FR October 26-28
TOPICS
EVENTS
TOPICS
EVENTS
Special section on Metal architecture and industrial design Aluminium, steel, glass and plastics
Construct Pakistan* Lahore, PK October 7–9
Includes the Special on ACE & Off Road vehicles, construction machinery, trucks and vans
Agritechnica Hanover, DE November 14-20
Pigments & resins, additives, chemicals
IFMAC Jakarta, ID October 12-15
Pigments & resins, additives, chemicals
PaintExpo Eurasia* Istanbul, TR November 25-27
Aluminium, pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
Aluexpo Istanbul, TR October 14-16
Application equipment, IR-UV curing, Paint stripping Colour and quality control Weathering Water treatment systems Air purification Case-histories Sustainability
BlechExpo Stuttgart, DE October 26-29 Bautec Berlin, DE February 22-25, 2022 Fastener Fair Italy* Milano, IT November 10–11 Budma Poznan, PL November 23-26
ISSUE
NOVEMBER - DECEMBER 2021
Pigments & resins, additives, chemicals
Chemistry&Automotive* Warsaw, PL September 7-8
ISSUE
N. 72
EVENTS SCT Steel Conference Milan, IT September 5-9
SEPTEMBER - OCTOBER 2021
TOPICS Special section on Aluminium, steel, plastics & new materials for automotive, transportation and architecture
n. 71
n. 70
JULY - AUGUST 2021
ISSUE
Pretreatment & Nanotechnologies Surface preparation Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems
Euroguss Nuremberg, DE January 18-20, 2022 Bauma Munich,DE April 04-10 2022
Application technologies Waste water treatment Quality control Case-histories Sustainability
Review of events&exhibition Review of events & exhibitions
3
circulation A global readership with the highest reader engagement within the sector (figures from October 2019 to September 2020) print run: 6,000 copies per issue
yearly circulation: 36,000 copies
digital circulation: 5,900 ± 5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
DIGITAL READERS BY COUNTRY
1. Germany
workshops & custom coaters - 8% (powder, liquid, anodising) automotive, transportation, ACE & off road - 15%
2. Italy 3. United States 4. United Kingdom
household appliances, HVAC, electronics - 5% metal working, carpentry, foundry, machine&tools - 12%
5. Spain 6. Netherlands 7. France
coatings industry - 24%
8. Sweden 9. India
architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)
10. Poland
top ten
packaging & plastics - 5%
SOURCE: issuu.com
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social media strategy of ipcm® is one of the strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy
20%
UK / Ireland
6%
DACH Region
23%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
3%
France
4%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
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content & target If you need to get the word out about your new product no one is better placed to help you than
.
VOLUME ANALYSIS: editorial content 65.3% - advertising 34.7%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
raw materials
market close up
6%
12%
37%
15%
12%
6%
6%
6%
NEW 2020
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
READING DEVICES
R&D managers
desktop
tablet
mobile
76%
22%
2% SOURCE: issuu.com
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advertising rates 2021 1st COVERPAGE (front cover)
€ 5,580.00
2nd COVERPAGE (inside front cover)
€ 3,160.00
1st RIGHT HAND (page 3)
€ 3,685.00
4th COVERPAGE (back cover)
€ 4,950.00
INSERT (double page - heavy paper)
€ 5,580.00
subscription rates 2021
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
PRINT + DIGITAL: 6 issues + 2 supplements
€ 1,000.00
EMEA: € 100.00
1/2 PAGE
€ 600.00
(postage included)
1/4 PAGE
€ 400.00
REST OF THE WORLD : € 300.00 (fast airmail shipping included)
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
5 TIMES
6 TIMES
2nd right hand (page 5)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the Editor’s Letter
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the contents
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
3rd coverpage (inside back cover)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
internal full page
€ 3,100.00
€ 2,779.00
€ 2,705.00
€ 2,663.00
€ 2,631.00
€ 2,474.00
1/2 page
€ 1,852.00
€ 1,674.00
€ 1,621.00
€ 1,579.00
€ 1,527.00
€ 1,474.00
1/4 page
€ 1,015.00
€ 905.00
€ 884.00
€ 853.00
€ 831.00
€ 800.00
double page
€ 4,950.00
€ 4,463.00
€ 4,337.00
€ 4,210.00
€ 4,084.00
€ 3,947.00
double 1/2 page
€ 3,410.00
€ 3,053.00
€ 2,979.00
€ 2,926.00
€ 2,895.00
€ 2,631.00
double 1/4 page
€ 2,020.00
€ 1,810.00
€ 1,768.00
€ 1,705.00
€ 1,663.00
€ 1,579.00
all rates are valid up to 31.12.2021
to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies
year of publication 12th 2021 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
67/2021 - Jan/Feb
20.12.2020
07.01.2021
25.01.2021
68/2021 - Mar/Apr
26.02.2021
05.03.2021
25.03.2021
69/2021 - May/Jun
26.04.2021
06.05.2021
25.05.2021
70/2021 - Jul/Aug
28.06.2021
08.07.2021
26.07.2021
71/2021 - Sep/Oct
30.08.2021
03.09.2021
27.09.2021
72/2021 - Nov/Dec
22.10.2021
05.11.2021
12.11.2021
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
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460x280 mm + 8 mm leeway per side
DOUBLE PAGE
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230x280 mm + 8 mm leeway per side
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115x280 mm + 8 mm leeway per side
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advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768