2022 The smart journal about surface treatments and finishes
MEDIA GUIDE
www.myipcm.com
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why is synonym of quality, international and authoritative information in the field of surface treatment. offers up-to-date information and exclusive content on the latest surface technologies for metals and plastics with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news. brings the surface technology community together, providing qualified information, lead generation and networking opportunities.
is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. is distributed globally, has one of the highest readership engagement worldwide and has an impressive social media reach of thousands of industry professionals, of which more than 17,000 are direct followers or myIpcm group members. has sister magazines dedicated to the Spanish and Portuguese speaking markets:
Ibérica distributed in Spain and Portugal and
distributed throughout
Central and South America.
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editorial calendar 2022
n. 76
Quality control
Interlakokraska* Moscow, RU March 1-4 AluExpo Istanbul, TR March 3-5 Powder Coating Week* Orlando, USA March 7-9 Cosmopack Bologna, IT March 10-13 (distribution of the magazine)
TOPICS
EVENTS IMTS* Chicago, USA September 12-17
Colour trends Pretreatment & Nanotechnologies, Surface preparation Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc lamellar coatings, anodization Innovations in paint shops, automation and application equipment, Shot-peening, coil coating Powder-In Mould Coating PVD & Plasma Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering
Automechanika* Frankfurt, DE September 13-17 IAA Commercial Vehicles Munich, DE 20-25 September (distribution of the magazine)
EVENTS Salone del Mobile Milan, IT April 13-18
Special issue PaintExpo 2022
Distributed at PaintExpo* Karlsruhe, DE April 26-29
Special section on Surface finishing of Aluminium, Steel, Plastics & New Materials for Automotive and Transportation
TOPICS Focus on innovations in Industrial painting&coating technologies, surface treatments & finishes for Metals, Aluminium, Plastics, Composites, Glass and MDF
ISSUE
Raw material / chemicals Surface preparation / Shot blasting and Shot peening Powder coatings / wet paints / zinc-lamellar technology / coil coating / e-coat Painting lines & finishing installations / Automation / filtration / water treatment systems and ZLD Vertical / horizontal lines for aluminium profiles / Anodising Advanced pretreatment technologies / Nanotechnologies Mixing & application equipment Accessories & consumables PVD Coatings / plasmatechnology Quality control technology Paint Stripping
(distribution of the magazine)
HannoverMesse* Hannover, DE April 25-29 PaintExpo* Karlsruhe, DE April 26-29 Wire&Tube Düsseldorf, DE May 9-13 Global Industrie* Paris, FR May 17-20 Lamiera* Milan, IT May 25-28
TOPICS
EVENTS Aluminium* Düsseldorf, DE September 27-29
Application equipment / IR-UV curing / Paint stripping Colour and quality control Weathering Water treatment systems Air purification
TOPICS
EVENTS
Special section on Steel, Aluminium, & Plastic Finishing for architecture& design, furniture, furnishing, home appliances
Surfex* Coventry, UK June, 7-8
Aluminium, steel and plastic pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / anodic oxidation / Sublimation / soft touch / powder-in-mould coating Application equipment / IR-UV curing / Paint stripping Colour and quality control Weathering
Metef* Bologna, IT June 9-11 MecSpe* Bologna, IT June 9-11 Fabtech Canada Toronto, CDN June 14-16 Surface Technology* (Stuttgart, DE June 21-23 Big 5 Dubai Dubai, UAE September 18-21 (distribution of the magazine)
Special section on Metal architecture and industrial design Aluminium, Steel, Glass and Plastics Aluminium, pretreatment technologies/ Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / anodic oxidation / Sublimation
ISSUE
MAY - JUNE 2022
The 49th Annual International Waterborne, High-Solids and Powder Coatings Symposium* New Orleans, USA February 20-25
MARCH - APRIL 2022
Raw material / chemicals Surface engineering Powder coatings / wet paints Coil coating / e-coat zinc lamellar coatings Painting lines, Automation, Anodising Vertical / horizontal lines for aluminium profiles Air purification / waste water treatment Advanced pre-treatment technologies Accessories & Consumables PVD Coatings / Sputtering / Plasma Paint Stripping
(distribution of the magazine)
n. 74
Special issue PaintExpo 2022
ISSUE
n. 75
EVENTS Budma Poznan, PL February 1-4
SEPTEMBER - OCTOBER 2022
JULY - AUGUST 2022
ISSUE
TOPICS Focus on innovations in Industrial painting&coating technologies, surface treatments & finishes for Metals, Aluminium, Plastics, Composites, Glass and MDF
n. 77
n. 73
JANUARY - FEBRUARY 2022
ISSUE
Batimat* Paris, FR October 3-6 Profintech Brno, CZ October 3-7 BlechExpo* Stuttgart, DE October 26-29 Fabtech* Atlanta, USA November 8-10 Euroblech* Hannover, DE October 25-28 BAU* Munich, DE January 9-14, 2023
ISSUE
TOPICS
EVENTS
Special section on ACE & Off- Road industries, Construction machinery, Commercial Vehicles
NOVEMBER - DECEMBER 2022
* ipcm® is media partner with own booth or press corner
Pretreatment& Nanotechnologies Surface preparation Waterborne coatings / UV curing painting systems / innovations in paint shops & automation / powder coatings / monolayer and direct-to-metal painting system / zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control
n. 78
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
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circulation A global readership, a unique content, one of the highest reader engagement within the field print run: 6,000 copies per issue
yearly circulation: 36,000 copies
digital circulation: 5,900 ± 5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 17,000 are direct contacts (followers/members).
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
DIGITAL READERS BY COUNTRY
1. Italy
workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL) automotive, transportation, ACE & off road - 15%
2. Germany 3. Spain 4. Netherlands
household appliances, HVAC, electronics - 5% metal working, carpentry, foundry, machine&tools - 12%
5. United Kingdom 6. France 7. Austria
coatings industry - 24%
8. United States 9. India
architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)
10. Slovenia
top ten
packaging & plastics - 5%
SOURCE: issuu.com
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social media strategy of ipcm® is one of the strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy
20%
UK / Ireland
6%
DACH Region
23%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
3%
France
4%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
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content & target If you need to get the word out about your new product no one is better placed to help you than
.
VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%
One of our winning factors is our unique and exclusive editorial content: This section features the articles we create by traveling worldwide to showcase innovations and technological advances.
focus on technology
analysis
brand new
highlight of the month
innovations
success stories
sustainability
art within surfaces
the marketing corner
specialized training
zoom on events
?
raw materials
market close up
how it’s coated
TARGET READERS
purchase managers
technical & production managers
quality managers
READING DEVICES
R&D managers
desktop
mobile
74%
26% SOURCE: issuu.com
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advertising rates 2022 1st COVERPAGE (front cover)
€ 5,580.00
2nd COVERPAGE (inside front cover)
€ 3,160.00
1st RIGHT HAND (page 3)
€ 3,685.00
4th COVERPAGE (back cover)
€ 4,950.00
INSERT (double page - heavy paper)
€ 5,580.00
subscription rates 2022
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
PRINT + DIGITAL: 6 issues + 2 supplements
€ 1,000.00
EMEA: € 100.00
1/2 PAGE
€ 600.00
(postage included)
1/4 PAGE
€ 400.00
REST OF THE WORLD : € 300.00 (fast airmail shipping included)
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
5 TIMES
6 TIMES
2nd right hand (page 5)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the Editor’s Letter
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
page opposite to the contents
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
3rd coverpage (inside back cover)
€ 3,894.00
€ 3,473.00
€ 3,370.00
€ 3,284.00
€ 3,189.00
€ 3,095.00
internal full page
€ 3,100.00
€ 2,779.00
€ 2,705.00
€ 2,663.00
€ 2,631.00
€ 2,474.00
1/2 page
€ 1,852.00
€ 1,674.00
€ 1,621.00
€ 1,579.00
€ 1,527.00
€ 1,474.00
1/4 page
€ 1,015.00
€ 905.00
€ 884.00
€ 853.00
€ 831.00
€ 800.00
double page
€ 4,950.00
€ 4,463.00
€ 4,337.00
€ 4,210.00
€ 4,084.00
€ 3,947.00
double 1/2 page
€ 3,410.00
€ 3,053.00
€ 2,979.00
€ 2,926.00
€ 2,895.00
€ 2,631.00
double 1/4 page
€ 2,020.00
€ 1,810.00
€ 1,768.00
€ 1,705.00
€ 1,663.00
€ 1,579.00
all rates are valid up to 31.12.2022
to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies
year of publication 13th 2022 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
73/2022 - Jan/Feb
20.12.2021
14.01.2022
25.01.2022
74/2022 - Mar/Apr
25.02.2022
11.03.2022
25.03.2022
75/2022 - May/Jun
26.04.2022
13.05.2022
27.05.2022
76/2022 - Jul/Aug
28.06.2022
15.07.2022
27.07.2022
77/2022 - Sep/Oct
12.08.2022
02.09.2022
19.09.2022
78/2022 - Nov/Dec
24.10.2022
11.11.2022
25.11.2022
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768