The smart journal about surface treatments and finishes and the only digital magazine with a printed version
2023
MEDIA GUIDE
www.myipcm.com
whyis synonym of quality, international and authoritative information in the field of surface treatment.
offers up-to-date information and exclusive content on the late st surface technologies for metals and plastics with industrial case studi es, success stories, technical articles, market overviews, trade fair reports and in dustry news.
brings the surface technology community together, providing qualified information, lead generation and networking opportunit ies.
is media partner of all the major trade shows and events withi n the field, and cooperates with international associations and organizations.
has embraced the trend to integrate a printed publication with a digital communication platform. Ini doing so it has reached a perfect digital/printed balance with benefits for both readers and advertisers.
is distributed globally, has one of the highest readership eng agement worldwide and has an impressive social media reach of thousands of industry professionals, of which almost 20,000 are direct followers or myIpcm group members.
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The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm® is media partner with own booth or press corner
ISSUE TOPICS EVENTS
Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for aluminium, plastics, composites, glass and MDF / ARCHITECTURE&DESIGN
Raw material / chemicals
JANUARYFEBRUARY 2023
Surface engineering
Powder coatings / wet paints
Coil coating / e-coat Zinc lamellar coatings
Painting lines, Automation, Anodising Vertical / horizontal lines for aluminium profiles
Air purification / waste water treatment
Advanced pre-treatment technologies
Accessories & Consumables
Powder Coating Week* Orlando, USA February 7-8
The 50th Annual International Waterborne, High-Solids and Powder Coatings Symposium* New Orleans, USA February 12-17
Interlakokraska Moscow, RU February 28 - March 3
Global Industrie* Lyon, FR March 7-10
Oman Design & Build Week Muscat, OM March 13-15
Scandinavian Coatings Show* Copenhagen, DK March 15-16
Cosmopack Bologna, IT March 16-18 distribution of the magazine
Architect@Work London, UK March 22-23
n. 79
PVD Coatings / Sputtering / Plasma
Paint Stripping
Quality control
Expo-Surface* Kielce, PL March 28-31 Metef* Bologna, IT March 29-31
Architect@Work Bordeaux, FR March 30-31
BAU Münich, DE April 17-22
Salone del Mobile Milan, IT April 18–23 distribution of the magazine
ISSUE TOPICS EVENTS
Special issue FABTECH USA
Raw material / chemicals
JULYAUGUST 2023
Surface engineering and preparation
Powder coatings / wet paints
Coil coating / e-coat
Zinc lamellar coatings
Painting lines, Automation, Anodising
Air
FABTECH * U.S. Chicago, USA September 13-16
EMO* Hanover, DE September 18-23
Aluminium
Two Thousand* Bologna IT September19-23
n. 82
PVD
Paint Stripping
Quality control
Sustainability
ISSUE TOPICS EVENTS
Special section on Raw materials, Pigments, Additives, Paints&Coating technologies / PAINTS&COATINGS Special issue ECS 2023
MARCHAPRIL 2023
Pigments & resins, additives, chemicals, powder coatings / liquid paints / New formulation and technologies /
Zinc-lamellar coatings / e-coat
Hardware & softwares for paint & coating formulation and production Sustainable technologies
Powder coatings / wet paints / zinc-lamellar technology / coil coating / e-coat
n. 80
Vertical / horizontal lines for aluminium profiles / Anodising
Advanced pretreatment technologies / Nanotechnologies
Mixing&Application equipment Accessories & Consumables
Quality control technology
European Coatings Show* Nuremberg, DE March 28-30
HannoverMesse* Hanover, DE April 17-21
American Coatings Show* Indianapolis, USA April 30 - May 2
Lamiera* Milan, IT May 10-13
Middle East Coatings Show* Cairo, EG June 19-21
ISSUE TOPICS EVENTS
Special section on Aluminium, steel, plastics & new materials / components, fasteners & wheels / AUTOMOTIVE & TRANSPORTATION
Colour trends Pretreatment& Nanotechnologies/ Surface preparation
MAYJUNE 2023
Waterborne coatings / UV curing painting systems / low cure coatings /e-coat and zinc lamellar coatings /anodization
Innovations in paint shops, automation and application equipment / Shot-peening/ coil coating
powder-In Mould Coating PVD & Plasma
n . 81
Heavy duty and corrosion protection paint systems
Water & air treatment Quality control & weathering
Sustainability
Case-histories Review of events&exhibitions
Win Eurasia Istanbul, TR June 7-10
Automechanika Istanbul Istanbul, TR June 8-11
Automotive Testing Expo Stuttgart, DE June 13-15
Surface&Coatings* Bangkok, TH June 21-24
iVT EXPO Cologne, DE June 28-29
Surcar Cannes, FR June 29-30
Chemistry&Automotive* Warsaw, PL September 6-7
Global Automotive Components* Stuttgart, DE November 8-10
ISSUE TOPICS EVENTS
ISSUE TOPICS EVENTS
Subcontracting Alihankinta* Tampere, FI September 26-28
SF EXPO CHINA September 2023
Paintexpo Eurasia* Istanbul, TK October 4-6
SEPTEMBEROCTOBER 2023
Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for Aluminium, Plastics, Composites, Glass and MDF / ARCHITECTURE&DESIGN
Aluminium, pretreatment technologies / Nanotechnologies / Special effects finishes/ Coil coating / Smart coatings / anodic oxidation / Sublimation
Application equipment / IR-UV curing / Paint stripping
Colour and quality control Weathering
n. 83
Water treatment systems Air purification
Sustainability
Review of events&exhibition
AluExpo* Istanbul, TR October 12-14
FAKUMA* Friederichshafen, DE October 17-21
Architect@Work Stuttgart, DE October 25-26
Big 5 Dubai Dubai, UAE, December 2023 distribution of the magazine
Architect@Work Düsseldorf, DE December 6-7
NOVEMBERDECEMBER 2023
Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for Off- Road & commercial vehicles/AGRICULTURAL CONSTRUCTION EQUIPMENT
Pretreatment& Nanotechnologies
Surface preparation
Waterborne coatings / UV curing painting systems / innovations in paint shops & automation / powder coatings / monolayer and direct-to-metal painting system / zinc lamellar & e-coat Heavy duty and corrosion protection paint systems
Euroguss Nuremberg, DE January 16-18, 2024
Fiera Agricola Verona, IT January 31 – February 3, 2024
n . 84
Application technologies Waste water treatment Quality control Sustainability
Review of events&exhibition
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editorial calendar 2023
purification / waste water treatment
Accessories & Consumables
Coatings / Sputtering / Plasma
A global readership, a unique content, one of the highest reader engagement within the field
print run : 6,000 copies per issue yearly circulation : 36,000 copies digital circulation : 5,900 ± 5% impressions : 16,808 (September 2021- September 2022 - SOURCE: issuu.com) social media reach : thousands of industry professionals via Linkedin, Instagram, Facebook, of which almost 20,000 are direct contacts (followers/members).
SECTOR READERSHIP
workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL)
furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
metal working, carpentry, foundry, machine&tools - 12%
automotive, transportation, ACE & off road - 15%
architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)
household appliances, HVAC, electronics - 5% packaging & plastics - 5%
coatings industry - 24%
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social media strategy of ipcm® is one of the strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION
4 circulation
Italy 20% UK / Ireland 6% DACH Region 23% MEA Region 6% East
PL, LT, EE, BG,
HR, RU, BY) 17% Benelux (BE, NL,
3% France 4% Scandinavia 9% Other
East,
12% DIGITAL READERS BY COUNTRY 1. Italy 2. Germany 3. United States 4. United Kingdom 5. Spain 6. France 7. Netherlands 8. India 9. Poland 10. Sweden top ten
Europe (HU, SK, RO,
CZ,
LUX)
(Far
USA, Canada, Australia)
SOURCE: issuu.com
& target
One of our winning factors is our unique and exclusive editorial content: This section features the articles we create by traveling worldwide to showcase innovations and technological advances.
TARGET READERS
READING DEVICES
5
content
I f you need to get the word out about your new product no one is better placed to help you than .
purchase managers technical & production managers quality managers R&D managers
desktop 83% mobile 17%
SOURCE: issuu.com
VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%
highlight of the month innovations sustainability success stories analysis brand new focus on technology ? raw materials market close up art within surfaces the marketing corner how it’s coated zoom on events specialized training
advertising rates 2023
1st COVERPAGE (front cover) € 5,874.00
2nd COVERPAGE (inside front cover) € 4,100.00
1st RIGHT HAND (page 3) € 4,200.00
4th COVERPAGE (back cover) € 5,211.00
5,874.00
1 TIME 2 TIMES 3 TIMES 4 TIMES 5 TIMES 6 TIMES
subscription rates 2023
PRINT + DIGITAL: 6 issues + 2 supplements
EMEA: € 110.00 (postage included)
2nd right hand (page 5)
€ 4,099.00 € 3.656,00 € 3.548,00 € 3.457,00 € 3.357,00 € 3.258,00 page opposite to the Editor’s Letter € 4.099,00 € 3.656,00 € 3.548,00 € 3.457,00 € 3.357,00 € 3.258,00 page opposite to the contents € 4.099,00 € 3.656,00 € 3.548,00 € 3.457,00 € 3.357,00 € 3.258,00
3rd coverpage (inside back cover) € 4.099,00 € 3.656,00 € 3.548,00 € 3.457,00 € 3.357,00 € 3.258,00 internal full page € 3.263,00 € 2.925,00 € 2.847,00 € 2.803,00 € 2.770,00 € 2.604,00
1/2 page € 1.950,00 € 1.762,00 € 1.706,00 € 1.662,00 € 1.607,00 € 1.552,00
1/4 page € 1.068,00 € 953,00 € 931,00 € 898,00 € 875,00 € 842,00 double page € 5.211,00 € 4.698,00 € 4.565,00 € 4.432,00 € 4.299,00 € 4.155,00 double 1/2 page € 3.590,00 € 3.214,00 € 3.136,00 € 3.080,00 € 3.047,00 € 2.770,00 double 1/4 page € 2.126,00 € 1.905,00 € 1.861,00 € 1.795,00 € 1.751,00 € 1.662,00
REST OF THE WORLD : € 350.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form)
payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801
ICRAITRRCAR
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PROGRESSIVE DISCOUNT
INSERT (double page - heavy paper) €
all rates are valid up to 31.12.2023
issues per year
special issues
SWIFT
frequency of publication published bimonthly 6
+ 2
ICT - Industrial Cleaning Technologies year of publication 14th 2023 size 230 mm width x 280 mm height website www.myipcm.com published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it GRAPHIC DESIGN RATES (available upon request) FULL PAGE € 1,000.00 1/2 PAGE € 600.00 1/4 PAGE € 400.00
advertising formats & deadlines
230x280 mm + 8 mm leeway per side COVER
230x140 mm + 8 mm leeway per side 1/2 PAGE HORIZONTAL
10 mm safe area: 214x264 mm bleed area: 246x296 mm
54.5 mm
SINGLE PAGE
230x280 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm 115x280 mm + 8 mm leeway per side 1/2 PAGE VERTICAL
safe area: 214x264 mm bleed area: 246x296 mm
460x280 mm + 8 mm leeway per side DOUBLE PAGE
safe area:214x264 mm safe area:214x264 mm
bleed area: 476x296 mm
DOUBLE 1/2 PAGE: only vertical
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: single and multiple inserts accepted on request
- crop marks must be included in the graphic file
safe area: 103x264 mm
bleed area: 131x296 mm 230x70 mm + 8 mm leeway per side 1/4 PAGE HORIZONTAL
safe area: 214x62 mm bleed area: 246x86 mm 57.5x280 mm + 8 mm leeway per side 1/4 PAGE VERTICAL
safe area: 49.5x264 mm bleed area: 73.5x296 mm 98x130 mm 1/4 PAGE SQUARE print area: 98x130 mm
- elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm)
- file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
- no word processor program files accepted
ISSUE EDITORIALS
79/2023 - Jan/Feb 22.12.2022 17.01.2023 23.01.2023
80/2023 - Mar/Apr 24.02.2023 10.03.2023 17.03.2023
81/2023 - May/Jun 24.04.2023 15.05.2023 29.05.2023
82/2023 - Jul/Aug 26.06.2023 14.07.2023 24.07.2023
83/2023 - Sep/Oct 28.08.2023 15.09.2023 25.09.2023
84/2023 - Nov/Dec 27.10.2023 17.11.2023 27.11.2023
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.
Advertising that resembles editorial material will be labeled “advertisement” in small print.
Advertisers are rate protected for the duration of their contract.
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PRINTING MATERIAL DATE OF PUBLICATION
DEADLINES
PAOLA GIRALDO giraldo@ipcm.it Head
ELISABETTA VENTURI grafico@ipcm.it
NICOLE KRAUS kraus@ipcm.it
MAGAZINES
MONICA FUMAGALLI fumagalli@ipcm.it Administration
GABRIELE LAZZARI redazione@ipcm.it Secretariat Data Entry Web Marketing Assistant
FEDERICA BARISON segreteria@ipcm.it
CLAUS GÖRLICH goerlich@ipcm.it
SVEN KRAUS sven.kraus@ipcm.it
MATTEO SOTTI sotti@ipcm.it
BARBARA PENNATI
www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768
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EOS is the official agency for Italy, Spain and Portugal of TRADE FAIRS Karlsruhe, Germany Karlsruhe, Germany Mexico City, Mexico EOS is the official agency for Europe of Founder
Director Head of
FRANCESCO STUCCHI stucchi@ipcm.it Founder Editor-in-Chief ALESSIA VENTURI venturi@ipcm.it Founder CFO ipcm Academy Director
Editorial
of
Office
Media
Partnerships Coordinator
Digital Marketing Specialist Editorial Office
pennati@ipcm.it Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
Graphics Layout Specialist
Sales Editorial Office
Social
Editorial
ILARIA PAOLOMELO paolomelo@ipcm.it
Media
Office