Protective Coatings ÂŽ
The international journal for corrosion control and prevention that reaches every corner of the world.
2020
MEDIA GUIDE
www.myipcm.com
1
why
Protective Coatings ®
WHAT WE HAVE DONE
IN 10 YEARS 200 active customers
580 trade fair media partnerships
ipcm _Protective Coatings is the quarterly journal of protective coatings ®
and surface engineering for corrosion control and prevention.
410 exclusive case studies written
ipcm _Protective Coatings feature topics containing technical, scientific ®
50,500 average monthly website visits
and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations.
600-700K average page impressions per month
ipcm _Protective Coatings provides answers to the most common questions about ®
process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news.
ipcm _Protective Coatings brings the anti-corrosion community together, providing ®
qualified information, lead generation and networking opportunities.
ipcm _Protective Coatings is media partner of all the major trade shows and events ®
within the sector and cooperates with international associations and organizations.
ipcm _Protective Coatings is distributed globally, has one of the highest readership ®
engagement worldwide and has a social media reach of around 140,000 industry professionals. 2
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
editorial calendar 2020
* ipcm®_Protective Coatings is media partner with own booth or press corner
Focus on protective technologies for Oil & Gas – Offshore applications
OTC – Offshore Technology Conference Houston, USA May 4-7
APRIL 2020
Surface preparation
n. 33
Raw materials and chemicals
VPCI
Fireproofing, visco-elastic solutions Thermal Spray, powder coatings for anticorrosion (double coat)
Report of inspections
OCTOBER 2020
EVENTS
Focus on innovations in corrosion prevention and control Offshore, energy, transportation
ONS Stavanger, NO Aug. 31 – Sept. 3
Raw materials and chemicals
Eurocorr* Brussel, BE September 6-10
“Splash zone” coatings, marine coating products Zinc-lamellar technology, PFP for hydrocarbon fire (jet fire/pool fire) Antifouling technologies, thermal spray Testing & measurement, mixing & application Abrasives
SMM* Hamburg, DE September 8-11 Innotrans* Berlin, DE September 22-25
Graphene-based technology
Sustainable technologies
Sustainable technologies
Report of inspections
Wind Energy* Hamburg, DE September 22-25
TOPICS
EVENTS
TOPICS
EVENTS
Focus on protective technologies for valves
Valve World* Düsseldorf, DE December 1-3
Raw materials and chemicals
n. 35
SPE International Oilfield Corrosion Aberdeen, UK June 24-25
TOPICS
Shot peening Thermal spray Waterborne coatings, powder coatings Application technologies Coating formulation Testing & measurement VPCI Report of inspections Sustainable technologies Maintenance & repair
ISSUE
Focus on protective technologies for bridges, highways, infrastructures
DECEMBER 2020
ISSUE
100% solids, tank lining
ISSUE
JUNE 2020
EVENTS
n. 34
TOPICS
Raw materials and chemicals
n. 36
ISSUE
Measuring & testing
Surface preparation Restoration, maintenance & repair Epoxy, polyurethan, polyurea Passive fire protection Graphene-based technology
Sustainable technologies Report of inspections
3
Protective c i r c u l a t i o n Coatings ®
A global readership with the highest reader engagement within the sector (figures from October 2018 to September 2019) print run: 3,000 copies per issue
yearly circulation: 12,000 copies
distribution at trade fairs & events: over 2,250 copies at 15 events in the world
digital circulation: 7,376 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP shipyards - 3%
DIGITAL READERS BY COUNTRY
1. United States 2. Italy
marine - 5%
3. India
building industry - 16% (infrastructures, bridges, highways)
steel fabrication shops and carpentry - 21.5%
research lab & institutes - 2%
4. Ireland 5. Australia 6. Turkey
Protective Coatings ®
energy / oil & gas - 24% (pipelines, tanks, valves, engineering offshore & onshore, windfarms, industrial plants, oil refineries, extraction plants, oil rigs)
7. United Kingdom
inspectors - 6%
8. Chile 9. Norway 10. Philippines
applicators - 19%
top ten SOURCE: issuu.com
coatings industry - 3.5%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social strategy of ipcm _Protective Coatings is one of the strongest within the sector, ®
reaching almost 140,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/ Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
Italy
19%
UK / Ireland
8%
Germany, Austria, Switzerland
17%
MEA Region
11%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
13%
Scandinavia
14%
Benelux (BE, NL, LUX)
2%
Far East
12%
North America
4%
4
Protective c o n t e n t & t a r g e t Coatings ÂŽ
If you need to get the word out about your new product no one is better placed to help you than ipcm _Protective Coatings. ÂŽ
VOLUME ANALYSIS: editorial content 80% - advertising 20%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
raw materials
5%
35%
27%
5%
20%
5%
3%
new section for 2020
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
PLATFORM READERSHIP BREAKDOWN
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
R&D managers
desktop
tablet
mobile
73%
3%
24% SOURCE: issuu.com
5
advertising rates 2020 PROGRESSIVE DISCOUNT
1st coverpage (front cover)
1 TIME
2 TIMES
3 TIMES
4 TIMES
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
subscription rates 2020 PRINT + DIGITAL: 4 issues
2nd coverpage (inside front cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
EMEA: € 60.00
1st right hand (page 3)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
(postage included)
3rd coverpage (inside back cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
4th coverpage (back cover)
€ 4,680.00
€ 4,250.00
€ 3,860.00
€ 3,740.00
insert (double page - heavy paper)
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
page opposite to the Editor’s Letter
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
page opposite to the contents
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
internal full page
€ 2,680.00
€ 2,400.00
€ 2,300.00
€ 2,140.00
1/2 page
€ 1,600.00
€ 1,440.00
€ 1,320.00
€ 1,280.00
1/4 page
€ 870.00
€ 780.00
€ 720.00
€ 690.00
double page
€ 4,280.00
€ 3,850.00
€ 3,530.00
€ 3,420.00
double 1/2 page
€ 2,940.00
€ 2,640.00
€ 2,530.00
€ 2,350.00
double 1/4 page
€ 1,760.00
€ 1,580.00
€ 1,460.00
€ 1,400.00
REST OF THE WORLD : € 200.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2020
frequency of publication published quarterly 4 issues per year
year of publication 9th 2020 published by
Protective Coatings ®
Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
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ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
33/2020 - april
20.03.2020
10.04.2020
27.04.2020
34/2020 - june
22.05.2020
12.06.2020
26.06.2020
35/2020 - october
18.09.2020
16.10.2020
23.10.2020
36/2020 - december
20.11.2020
04.12.2020
21.12.2020
only vertical
LOOSE INSERT: single and multiple inserts accepted on request
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DOUBLE PAGE
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DOUBLE 1/4 PAGE:
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safe area: 103x264 mm
DOUBLE 1/2 PAGE:
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®
115x280 mm + 8 mm leeway per side
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10 mm
Protective Coatings
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Sales & Editorial Office
CFO, Head of
for DE, AT, CH, DK, FR, NL, BE
MAGAZINES
Ibérica Protective Coatings ®
®
TRADE FAIRS Training and Events
PAOLA GIRALDO
NICOLE KRAUS
giraldo@ipcm.it
kraus@ipcm.it
Head of Editorial Office
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
CLAUS GÖRLICH
fumagalli@ipcm.it
goerlich@ipcm.it
Trade Fairs
Sales & Editorial Office
Web Sales
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
SVEN KRAUS
sotti@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
Web & Social Media Content Manager, Editorial Office, Web Sales
open houses | conferences | inaugurations | B2B events | webinars
BARBARA PENNATI pennati@ipcm.it
JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768