Protective Coatings ÂŽ
The international journal for corrosion control and prevention that reaches every corner of the world.
2021 MEDIA GUIDE
www.myipcm.com
1
why
Protective Coatings ®
WHAT WE HAVE DONE IN
OVER 10 YEARS 200 active customers
637 trade fair media partnerships
ipcm _Protective Coatings is the quarterly journal of protective coatings ®
and surface engineering for corrosion control and prevention.
520 exclusive case studies written
ipcm _Protective Coatings feature topics containing technical, scientific ®
37,946 average monthly website visits
and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations.
380,770 average page impressions per month
ipcm _Protective Coatings provides answers to the most common questions about ®
process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news.
ipcm _Protective Coatings brings the anti-corrosion community together, providing ®
qualified information, lead generation and networking opportunities.
ipcm _Protective Coatings is media partner of all the major trade shows and events ®
within the sector and cooperates with international associations and organizations.
ipcm _Protective Coatings is distributed globally, has one of the highest ®
readership engagement worldwide and has a social media reach of thousands of industry professionals, of which more than 18,000 are direct contacts. 2
editorial calendar 2021
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
* ipcm®_Protective Coatings is media partner with own booth or press corner
EVENTS
Focus on protective technologies for offshore - valves - wind Raw materials & chemicals
n. 37
APRIL 2021
“Splash zone” coatings, marine coating products Zinc lamellar technology, fireproofing Visco-elastic solutions, thermal spray Powder coatings for anticorrosion (double coat) Antifouling technologies, VPCI Report of inspections
TOPICS
EVENTS
Wind Europe Electric City Copenhagen, DK April 27-29
Focus on innovations in corrosion prevention and control in the transportation industry
Giornate Nazionali della Corrosione* Turin, IT June 30 – July 2
Pump&Valves Antwerp, BE April 28-29
Surface preparation
OMC* Ravenna, IT May 25-27 IVS* Bergamo, IT May 26-27
Graphene-based technology Thermal spray applications
ISSUE
Raw materials & chemicals
JUNE 2021
TOPICS
n. 38
ISSUE
Sustainable technologies
Focus on protective technologies for Valves – offshore – oil&gas – tanks Raw materials & chemicals Shot-peening Thermal spray Tank lining, antifouling, VPCI PFP for hydrocarbon fire (jet fire / pool fire) Waterborne coatings, powder coatings Application technologies Testing&measurement Report of inspections Sustainable technologies Maintenance & repair
EVENTS
ISSUE DECEMBER 2021
TOPICS
PFP for cellulosic fire Thermal Spray Testing & measurement Mixing & application, abrasives VPCI Sustainable technologies Report of inspections
n. 40
n. 39
OCTOBER 2021
ISSUE
100% solids
OTC Houston, USA August 16-19 EUROCORR Budapest, HUN September 19-23 Expo Ferroviaria* Milan, IT September 28-30 Sifer* Lille, FR October 26-28 MOC Mediterranean Offshore* Alexandria, EG October 12-14
TOPICS
EVENTS
Focus on protective technologies for bridges, highways, infrastructures
Pipeline Coatings Vienna, AT February 2022
Raw materials & chemicals Surface preparation Restoration, maintenance & repair Epoxy Polyurethan Polyurea Passive Fire Protection
StocExpo Rotterdam, NL March 2022
Graphene-based technology Measuring & testing Sustainable technologies Report of inspections 3
Protective c i r c u l a t i o n Coatings ®
A global readership with the highest reader engagement within the sector (figures from October 2019 to September 2020) print run: 3,000 copies per issue
yearly circulation: 12,000 copies
digital circulation: 3,500 ±5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).
SECTOR READERSHIP shipyards - 3%
DIGITAL READERS BY COUNTRY
1. Italy 2. United Kingdom
marine - 5%
3. United States
building industry - 16% (infrastructures, bridges, highways)
steel fabrication shops and carpentry - 21.5%
research lab & institutes - 2%
4. Germany 5. Netherlands 6. Spain
Protective Coatings ®
energy / oil & gas - 24% (pipelines, tanks, valves, engineering offshore & onshore, windfarms, industrial plants, oil refineries, extraction plants, oil rigs)
7. India
inspectors - 6%
8. Sweden 9. Australia 10. Denmark
applicators - 19%
top ten SOURCE: issuu.com
coatings industry - 3.5%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social strategy of ipcm _Protective Coatings is one of the ®
strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
Italy
20%
UK / Ireland
11%
DACH Region
19%
MEA Region
11%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
15%
Scandinavia
5%
Benelux (BE, NL, LUX)
3%
Far East
12%
North America
4%
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Protective c o n t e n t & t a r g e t Coatings ÂŽ
If you need to get the word out about your new product no one is better placed to help you than ipcm _Protective Coatings. ÂŽ
VOLUME ANALYSIS: editorial content 82.8% - advertising 17.2%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
inspection logbook
zoom on events
16%
14%
18%
11%
20%
5%
7%
4%
5%
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
PLATFORM READERSHIP BREAKDOWN
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
R&D managers
desktop
tablet
mobile
73%
24%
3% SOURCE: issuu.com
5
advertising rates 2021 PROGRESSIVE DISCOUNT
1st coverpage (front cover)
1 TIME
2 TIMES
3 TIMES
4 TIMES
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
subscription rates 2021 PRINT + DIGITAL: 4 issues
2nd coverpage (inside front cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
EMEA: € 60.00
1st right hand (page 3)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
(postage included)
3rd coverpage (inside back cover)
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
4th coverpage (back cover)
€ 4,680.00
€ 4,250.00
€ 3,860.00
€ 3,740.00
insert (double page - heavy paper)
€ 5,310.00
€ 4,770.00
€ 4,340.00
€ 4,280.00
page opposite to the Editor’s Letter
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
page opposite to the contents
€ 3,340.00
€ 3,000.00
€ 2,760.00
€ 2,670.00
internal full page
€ 2,680.00
€ 2,400.00
€ 2,300.00
€ 2,140.00
1/2 page
€ 1,600.00
€ 1,440.00
€ 1,320.00
€ 1,280.00
1/4 page
€ 870.00
€ 780.00
€ 720.00
€ 690.00
double page
€ 4,280.00
€ 3,850.00
€ 3,530.00
€ 3,420.00
double 1/2 page
€ 2,940.00
€ 2,640.00
€ 2,530.00
€ 2,350.00
double 1/4 page
€ 1,760.00
€ 1,580.00
€ 1,460.00
€ 1,400.00
REST OF THE WORLD : € 200.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2021
frequency of publication published quarterly 4 issues per year
year of publication 10th 2021 published by
Protective Coatings ®
Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
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DEADLINES
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ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
37/2021 - April
02.04.2021
09.04.2021
19.04.2021
38/2021 -June
04.06.2021
11.06.2021
21.06.2021
39/2021 - October
01.10.2021
08.10.2021
27.10.2021
40/2021 - December
03.12.2021
10.12.2021
20.12.2021
only vertical
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Protective Coatings
1/2 PAGE VERTICAL
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advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768