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WEBSITE & NEWSLETTER
MEDIA GUIDE
www.myipcm.com
connect to www.myipcm.com! www.myipcm.com is the ideal coating and surface treatment sector website to meet
connection
your brand, products, innovations or events.
advertising target
updates coating
research innovations
strategy
news
information like
share
surface technologies
network
support
visibility
database of technical knowledge
painting
community
social
follow interaction
your investment needs for the promotion of
marketing
The news section of www.myipcm.com is updated constantly and accessed by thousands of users daily. The online availability of all our magazines published since 2010 and the indexation of their content coupled with a rich directory of suppliers of products, technologies, accessories and surface treatment services all easily accessed via our powerful internal search engine ipcm pedia make our website ÂŽ
an authoritative and exhaustive source of information for all sector users and operators. Our social media strategy is, without doubt,
join myIPCM LinkedIn communities
the strongest within the sector, reaching almost 200,000 contacts daily. Our LinkedIn
myIpcm Coatings Community: 10,251 professional members*
page and groups are updated several times a
myIpcm Grupo de Pintura Industrial: 980 professional members*
Our Facebook and Instagram profiles offer a
day, both with sector news and case studies. fresh, playful and fun insight of the coating world. These efforts altogetHer result in the highest reader engagement worldwide.
* last update 5th October 2018
traffic data 2018
MONTHLY VISITS - 50,387 YEARLY VISITS - 604,64
AVERAGE PAGES VISITED PER MONTH 1,135,203
(figures from October 2017 to September 2018)
AVERAGE VISIT DURATION 23 mins
sector average: 8 mins +18 mins
2. Italy 3. Germany 4. United Kingdom 5. China 6. France 7. Brazil 8. Canada 9. Netherlands 10. Spain
YEAR ON YEAR GROWTH + 14%
(users that exit immediately after accessing home page)
sector average: 47.5% -21%
IMPRESSIONS & CLICKS
DIGITAL READERS BY COUNTRY
1. United States
BOUNCE 26%
STANDARD BANNER
average impressions
220,000 per month
(scrolling view)
average clicks
300
LEADER BANNER
average impressions
200,000 per month
(static view)
average clicks
450
SKYSCRAPER RIGHT
average impressions
200,000 per month
(static view)
average clicks
300
SKYSCRAPER LEFT
average impressions
200,000 per month
(static view)
average clicks
350
BANNER IN THE NEWSLETTER
average clicks
350
MONTHLY NEWSLETTER top ten
“out now” NEWSLETTER SOURCE: issuu.com
open rate 25%
click rate 4.50%
(industry average 21%)
(industry average 3.31%)
open rate 20%
click rate 3%
home page digital advertising SKYSCRAPER
SKYSCRAPER
LEADER BANNER
SKYSCRAPER
Format: JPEG, PNG, GIF Resolution: 160x600 pixel Maximum weight: 200 kB (Jpeg), 100 kB (png), 300 kB (gif) Maximum animation time: 10 seconds Positions: 2 (left and right) Duration: 1 month PRICE: € 1,600.00
LEADER BANNER
Format: JPEG, GIF, PNG Resolution: 490x125 pixel Maximum weight: 150 kB (Jpeg), 90 kB (png), 250 kB (gif) Maximum animation time: 10 seconds Positions: 1 Duration: 1 month PRICE: € 1,600.00
ADVERTORIAL IN HOMEPAGE
ADVERTORIALS
Homepage Image resolution: 320x200 pixel Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures (max. height 512 pixel/72 dpi) Positions: 2 Duration: 2 weeks PRICE: € 2,500.00
STANDARD BANNER
STANDARD BANNERS
Format: JPEG, GIF, PNG Resolution: 180x80 pixel Maximum weight: 50 kB (Jpeg), 40 kB (png), 100 kB (gif) Maximum animation time: 10 seconds Positions: 5 Duration: 1 month PRICE: € 800.00
ipcm pedia: directory & search engine ®
ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®
coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and ®
information on the surface treatment industry.
5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself. PHOTO GALLERY PROFILE
VIDEO GALLERY
BROCHURE
average hits: 33,016/month average clicks: 2,439/month
standard profile: company info + company description
top profile: same as standard profile with up to 20 keywords
(max. 150 words) + category index + up to 10 keywords + logo
+ company profile (max 700 words) + brochure gallery ( up to 6
(JPEG or PNG - 120x120 px) – 400.00 €/year
pdfs, each with title and subtitle) + photo gallery (up to 12 pictures, 800x600 px, 72 dpi with title and caption) + video gallery (up to 3 videos already uploaded on YouTube) - 800.00 €/year
news - monthly newsletters my
ipcm
®
news monthly newsletter reports the most important news published
on www.myipcm.com during the last month. It gives fast access to the latest and greatest of the surface finishing world. Circulation: 9,741.00 ± 5%
BANNER TOP
Editions:
BANNER TOP Format: Jpeg, PNG Resolution: 180x80 pixel Maximum weight: 50 kB
ADVERTORIAL TOP
PRICE: € 250.00
BANNER LARGE
BANNER LARGE
Format: Jpeg, PNG Resolution: 500x80 pixel Maximum weight: 100 kB
ADVERTORIAL LARGE
PRICE: € 400.00
ADVERTORIAL TOP Format: Jpeg, PNG (linked to the Customer’s landing page) Resolution: 620x330 pixel Maximum weight: 200 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) OPTIONAL + 3 pictures (max. height 512 pixel)
PRICE: € 600.00
(for free)
ADVERTORIAL LARGE Format: Jpeg, PNG (linked to the Customer’s landing page) Resolution: 620x250 pixel Maximum weight: 300 kB Teaser: 300 characters (spaces included) Landing page: 3000 characters (spaces included) OPTIONAL + 3 pictures (max. height 512 pixel)
(for free)
PRICE: € 600.00 online order and PayPal payment available
DEADLINES MATERIAL
RELEASE
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week 49
“out now” newsletters Every magazine of the ipcm world has a digital version: we ®
release each edition with its own dedicated newsletter, which reaches up to 9,000 professionals of the industry* and which has more than 200,000 notifications via coating sector dedicated Linkedin Groups. It is the perfect digital means to promote you brand within the global market. Editions:
BANNER Format: Jpeg, PNG Resolution: 180x80 pixel Maximum weight: 50 kB PRICE: € 500.00 online order and PayPal payment available
*the exact number differs depending on which magazine is involved
BANNERS
complete solutions for your marketing and communication.
Ibérica
magazines
trade fairs
events
myIPCM COMMUNITY ON
MKTG & COMMUNICATION
EOS is the official agency for Italy, Spain and Portugal of Karlsruhe, Germany
Karlsruhe, Germany
workshops | training courses | technical advice & in-house training |open houses | conferences | business meetings
JOIN
eos eos
MKTG & COMMUNICATION
presentations | inaugurations | networking & B2B events of various kind, outside traditional circuits for business meeting
Founder Partner Editor-in-Chief
Founder Partner Editorial Director Head of Sales
Founder Partner CFO, Head of Training and Events
Head of Editorial Office
Trade Fairs Web Sales Administration
ALESSIA VENTURI
FRANCESCO STUCCHI
PAOLA GIRALDO
MONICA FUMAGALLI
MATTEO SOTTI
venturi@ipcm.it
stucchi@ipcm.it
giraldo@ipcm.it
fumagalli@ipcm.it
sotti@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Graphics Editorial office
Editorial office Social Media Newsletter
Sales Social Media Web Development
BARBARA PENNATI
ELISABETTA VENTURI
ILARIA PAOLOMELO
JONATHAN LOWE
pennati@ipcm.it
grafico@ipcm.it
paolomelo@ipcm.it
lowe@ipcm.it
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
NICOLE KRAUS CLAUS GÖRLICH kraus@ipcm.it goerlich@ipcm.it
EOS MKTG&COMMUNICATION SRL via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362.503215 | fax +39 0362.1794768