2 0 2 1 WEBSITE & NEWSLETTER The smart way to digital advertising better targeting & improved performances
MEDIA GUIDE NEW WEBSITE
www.myipcm.com
1
exper t, authoritative, trustwor thy The digital world of ipcm® provides the ideal tools to successfully promote your brand, products, innovations or events in the surface treatment sector. Our digital communication strategy is based on these instrumental pillars: WEBSITE Updated daily, www.myipcm.com features the latest sector news and exclusive content. The online availability of our magazines – published since 2010 - the indexation of their contents, coupled with a rich Directory of suppliers, products, technologies, accessories and services make our website an authoritative and comprehensive source of information for all sector users and operators. This also powers our internal search engine that everyone can use to browse through thousands of content and information, and contributes in making myipcm.com one of the best ranked websites on the internet for important sector keywords. Our partners can exploit all this by becoming a member of our Directory of companies, or choosing between the display and content advertising options available to promote brand awareness, products and services. Whatever your choice, we will provide monthly reports to help you maximise the performance of your campaigns. SOCIAL MEDIA & NEWSLETTERS Targeting the audience enables businesses to better prioritize and direct resources towards those customers who show the highest interest and engagement. Not only do we reach thousands of professional contacts through our social media channels
join the myIPCM communities
(LinkedIN, Facebook, Instagram and YouTube), providing an additional targeted exposure to promote products and services; but we can also count on a constantly updated database of over 30,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the communication purposes. In fact, our digital strategy is based on the quality over quantity philosophy and this is why we can count on higher engagement rates: our communications reach a truly interested audience.
company page: ipcm® international paint&coating magazine groups: myIpcm Coatings Community & myIpcm Grupo de Pintura Industrial
This not only ensures the continued quality of our database, but also the ultimate success of our partners’ communication campaigns, who can exploit both display and content advertising on our newsletters, and DEM campaigns, based on our own database. As we believe in the importance of analysing and understanding data to improve future campaigns, we also provide our partners with comprehensive reports and keys to read and understand them.
@myipcm 2
digital over view 2020
MONTHLY VISITS - 37,946 YEARLY VISITS - 455,352
(figures from September 2019 to August 2020)
MONTHLY PAGE IMPRESSIONS 380.770
ACQUISITION CHANNELS
PAGES PER SESSION 2.40
AVERAGE READ TIME 8 minutes
DIGITAL READERS BY COUNTRY
1. United States 2. Germany
direct - 72%
3. Italy 4. China
organic search - 12%
social - 12%
5. Ireland 6. South Korea 7. United Kingdom
referral - 4% SOURCE: google analytics
8. France 9. Russia 10. India
VISITORS
top ten
SOURCE: issuu.com, myipcm.com
new - 82.4%
returning - 17.6% SOURCE: google analytics
READING DEVICES desktop: 73%
tablet: 25%
mobile: 2%
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website advertising HOMEPAGE
visible in all sections
468x60 px Format: JPEG, PNG, GIF Max. animation time: 10 seconds Positions: 1
LEADERBOARD
HALF-PAGE AD Format: JPEG, GIF, PNG
728x90 px
Max. animation time: 10 seconds Positions: 1
Format: JPEG, GIF, PNG
Duration: 1 month
Max. animation time: 10 seconds
PRICE: € 1,400.00
Positions: 2 Duration: 1 month
PRICE: € 1,200.00
300 x 600 px
DISPLAY ADVERTISING
PRICE: € 1,500
Best for in depht content, product launches, product presentation
DISPLAY ADVERTISING
Duration: 1 month
Best for Brand Awareness and for brief and direct call to actions
FULL BANNER
ADVERTORIAL Format: JPEG, PNG Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures, possibility to embed a video
at least 1000x667 px
Positions: 2 Duration: 1 month
PRICE: € 2,000.00 CONTENT ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
HEADER
4
website advertising
MAGAZINES INDEX SECTION
NEWS SECTION
LARGE RECTANGLE
HALF-PAGE AD
visible in the news page + article page
Format: JPEG, GIF, PNG Max. animation time: 10 seconds
336x280 px
Positions: 1
Format: JPEG, GIF, PNG
Duration: 1 month
Max. animation time: 10 seconds
PRICE: € 800.00
Positions: 1 Duration: 1 month
PRICE: € 1,000.00
DISPLAY ADVERTISING
300 x 600 px
Best for Brand Awareness and for brief and direct call to actions
DISPLAY ADVERTISING
SPECIAL LAUNCH DISCOUNT FOR ALL THE WEBSITE ADVERTISING : 20% until 30.06.2021
Best for Brand Awareness and for brief and direct call to actions
AVERAGE IMPRESSIONS & CLICKS OF THE WEBSITE ADVERTISING DISPLAY ADVERTISING
impressions
180.457 per month
clicks
174
CONTENT ADVERTISING
impressions
7.280 per month
clicks
129
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newsletter advertising my
ipcm
®
monthly roundup
news monthly newsletter reports the most important news published on www.myipcm.com.
It gives fast access to the latest and greatest of the surface finishing world. BANNER TOP
Circulation: 5,124.00 ± 5%
BANNER TOP
BANNER TOP
Editions:
ADVERTORIAL TOP Best for in depht content, product launches, product presentation
DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
CONTENT ADVERTISING
BANNER TOP
BANNER LARGE
ADVERTNEWS
Format: Jpeg, PNG (static view)
Format: Jpeg, PNG (static view)
Format: Jpeg, PNG
Resolution: 180x80 pixel
Resolution: 500x80 pixel
Teaser: 300 characters (spaces included)
Maximum weight: 50 kB
Maximum weight: 100 kB
Link to Customer’s web page/landing page
Link to Customer’s web page/landing page
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
PRICE: € 250.00
PRICE: € 400.00
ADVERT NEWS
Resolution: 140x140 pixel
PRICE: € 400.00
ADVERTORIAL LARGE n. 1
Best for in depht content, product launches, product presentation
ADVERTORIAL TOP
ADVERTORIAL LARGE 1 and 2 (only if n. 1 is not available)
Resolution: 620x330 pixel
Maximum weight: 200 kB
Format: Jpeg, PNG
Resolution: 620x250 pixel
Maximum weight: 200 kB
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
PRICE: n.1 € 600.00 / n.2 € 500.00
BANNER LARGE
OPTIONAL (for free)
Teaser: 300 characters (spaces included) OPTIONAL (for free)
Teaser: 300 characters (spaces included)
PRICE: € 600.00
OPTIONAL (for free)
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
CONTENT ADVERTISING
Format: Jpeg, PNG
Maximum weight: 300 kB
ADVERTORIAL LARGE n. 2
NOTE: After each campaign we provide reports featuring the overall newsletter performance + specific stats for the advertising
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newsletter advertising monthly roundup
MONTHLY ROUNDUP NEWSLETTER (January - August 2020)
source: mailup
AVERAGE DATA
ENGLISH VERSION
ITALIAN VERSION
Open rate
21%
24%
Click rate
5%
4%
CTOR
22%
15%
Unsubscribe rate
0,21%
0,31%
Delivery rate
96%
98%
Recipients
3044
2080
DEADLINES MONTH
MATERIAL
RELEASE
MONTH
MATERIAL
RELEASE
January
17.12.2020
week 1
July
23.06.2021
week 27
February
26.01.2021
week 6
August
23.07.2021
week 31
March
23.02.2021
week 10
September
27.08.2021
week 36
April
24.03.2021
week 14
October
23.09.2021
week 40
May
23.04.2021
week 18
November
28.10.2021
week 45
June
26.05.2021
week 23
December
26.11.2021
week 49
TARGET READERS
SECTOR READERSHIP automotive, transportation, ACE, offroad - 10.8 %
purchase & sales managers
technical & plant managers
quality managers
R&D managers
raw materials - 2.5%
architectural & design - 35%
paints & coatings - 7.8%
industrial cleaning - 5.2%
GEOGRAPHICAL BREAKDOWN Europe
84%
South America
10%
heavy industry - 12%
Middle East
4%
Africa
2%
consultants & inspectors - 0.8%
North America
10%
Asia - Pacific
7%
universities, laboratories, associations - 1.4 % job coaters - 8%
application technologies and systems - 16,5%
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newsletter advertising
“out now”
latest issue
Every magazine of the ipcm world has a digital version: ®
we release each edition with its own dedicated newsletter It is the perfect digital means to promote you brand within the global market.
BANNER
BANNER
BANNER
Editions:
DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
BANNER Format: Jpeg, PNG (static view) Resolution: 180x80 pixel Maximum weight: 50 kB PRICE: € 500.00
NOTE: After each campaign we provide reports featuring the overall newsletter performance + specific stats for the advertising
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newsletter advertising latest issue
“OUT NOW” NEWSLETTER (JANUARY - AUGUST 2020) MAGAZINE
OPEN RATE
CLICK RATE
CTOR
ipcm
23%
5%
23%
source: mailup
UNSUBSCRIBE DELIVERY RECIPIENTS RATE RATE 0,39%
96%
5900
ipcm_ICT
22%
5%
21%
0,35%
92%
1706
Protective Coatings
24%
6%
23%
0,4%
96%
3498
Ibérica
25%
LatinoAmérica
18%
5% 3%
22% 19%
0,04% 0%
95% 96%
633 632
DEADLINES ISSUE
MATERIAL
RELEASE
ISSUE
MATERIAL
RELEASE
ipcm 67
13.01.2021
week 4
ipcm 70
14.07.2021
week 30
ICT 19
03.02.2021
week 7
Ibérica 23 LatinoAmérica 35
04.08.2021
week 34
Ibérica 21 LatinoAmérica 33
10.02.2021
week 8
ipcm 71
15.09.2021
week 39
ipcm 68
17.03.2021
week 13
ICT 20
29.09.2021
week 41
Protective Coatings 37
14.04.2021
week 17
Protective Coatings 39
13.10.2021
week 43
Ibérica 22 LatinoAmérica 34
05.05.2021
week 20
Ibérica 24 LatinoAmérica 36
03.11.2021
week 46
ipcm 69 + ICT
12.05.2021
week 21
ipcm 72 + ICT
17.11.2021
week 48
Protective Coatings 38
09.06.2021
week 25
Protective Coatings 40
06.12.2021
week 51
SECTOR READERSHIP
TARGET READERS
automotive, transportation, ACE, offroad - 10.8 %
raw materials - 2.5%
architectural & design - 35%
paints & coatings - 7.8%
industrial cleaning - 5.2% purchase & sales managers
technical & plant managers
quality managers
R&D managers
heavy industry - 12%
universities, laboratories, associations - 1.4 %
consultants & inspectors - 0.8%
job coaters - 8%
application technologies and systems - 16,5% for the sector readership breakdown specific for the single magazine, please refer to the corresponding media kit 9
ipcm pedia: directory & search engine ®
ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®
All pages
Search in this site...
coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and
All pages
®
information on the surface treatment industry.
ipcmPedia Exhibitions News
5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself.
PHOTO GALLERY PROFILE
EOS Mktg&Communication Srl
EOS Mktg&Communication Srl
Home > ipcmPedia > EOS Mktg&Communication Srl
Home > ipcmPedia > EOS Mktg&Communication Srl
Company profile
EOS
Mktg&Communication Srl
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BROCHURE
Company profile | Gallery | Brochures | Videos
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About us
About us
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Opta preiunt, qui dolest, quatate ndendipsam atem et aut porporem et magnim fugia iderum, et veniat et inctisciam, occum ipsanducid quosapis aborrum nimus dit est, accullu ptatur adis sum nis alibea debit hilia quo te maion earum hil in pressed mi, optam velent quod ex endem. Ut laborporero toritatecto verum quatur autet id quis plaut quia sequi aperum andipis dolum ulparchici unt maiorem lat dolendae offictore di dolupta volorem olorece riberovid eliquib erionse quisque vitatium dolupicipsam quibus iunditi assit, to et explaborem nes inullore perro tet eribus sendaestia nonest faccusc itatas que nust, qui sum ea nullaut earum iditiis volori nulpa eatempe rovidi simusanimi, to dolorum faccus, te nihilig nimosa sime dolorest, sitae quis est parchillatio eos nonse labo. Ostia dent.To officta eriost litat eatae. Et alit idit quam nis prehentibus est, que velland eruntius magni id maximaiorero erferun tiorpos sequide lliquis et aut ommolenditis doluptatur aut ommodit ad quam sum fugia volenti vita volessectat eos res dolor aut fugit officilia vero et fugias min porum esequia seditio officiis nos sam, simendit liqui bero beaquaernat facia nienet lit quamusc iducime inci nullori omnisi derum eum quation
Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it
VIDEO GALLERY
Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint
average impressions: 61,149/Q.
EOS
Mktg&Communication Srl
average clicks: 5,620/Q.
Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it
Location
Read more >
Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint
Location
standard profile: contact info + company description
top profile:
(max. 150 words) + category index + up to 10 keywords + logo
words) + category index + up to 20 keywords + brochure gallery (up
400.00 €/year
contact info + company description (max 700
to 6 pdfs) + photo gallery (up to 12 pictures) + video gallery (up to 3 videos already uploaded on YouTube) 800.00 €/year 10
DEM & webinars DIRECT EMAIL MARKETING – ipcm targeted Database ®
DIRECT EMAIL MARKETING is a format for email-based campaigns in which standalone advertisements or a technical content are sent to a targeted list of recipients. The list of recipients is selected from our 30k international contacts database in the field of surface technology. The database contains both end-users and producers, and contacts are organized according to specific product categories, geographical location, professional role and key interests, which allows to select the right audience according to the communication purposes. The customer can choose from our database segmentation to ensure that the message reaches the most appropriate target audience. Cost per contact ranges from 0.50 to 1.00 € depending on the number of contacts included in the target audience. The costs include: - template design (if not supplied by the customer) - translations (if needed) EN>IT, IT>EN, ES>IT, IT>ES - email campaign to be sent twice (at a distance of 2-3 weeks)
WEBINARS A WEBINAR is an event or an educational session held virtually which is attended exclusively by an online audience. It is a form of one-to-many communication: a presenter can reach a large and specific group of online viewers from a single location. Despite being a digital event, it can be highly interactive by using chat, polls, surveys, call-to-actions and by asking questions.
ipcm offers two different kinds of webinars: 1) Sponsored Webinar: ipcm is the organizer and chairman but topics, contents and target audience are decided by the sponsor; 2) Multi-Sponsored Webinar: ipcm is the organizer and chairman and there are different companies presenting their product/technologies within a general content frame. ®
®
®
For the promotion of webinars we can count on a constantly updated database of over 30,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the topic of each webinar.
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768