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D I G I T A L The smart way to digital advertising
MEDIA GUIDE NEW WEBSITE
www.myipcm.com
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GETTING THE WORD OUT ABOUT YOUR BRAND For over 10 years, the editorial and digital tools of ipcm® have been helping companies successfully promoting their brand, products, innovations and events within the global surface treatment industry. Following a quality over quantity philosophy, we put at your disposal several channels through which implementing your multichannel digital communication strategy.
WEBSITE
NEWSLETTER
Showcase your products to the visitors
Reach your target with the content
of our completely renovated website.
and display advertising options
Discover our brand-new display and
available on our Monthly RoundUp
content advertising options, and provide
and Out Now newsletters.
customers and leads with all the
More at page 7
information they need about your company through the ipcmPedia Directory! More at page 4
join the myIPCM communities DEM
WEBINARS
We put at your disposal our +33k
Create a highly interactive digital event
professional contacts database and digital
to reach a specific target, relying on
marketing expertise to build the right
our expertise to promote the event.
message for the right people.
More at page 11
company page: ipcm® international paint&coating magazine groups: myIpcm Coatings Community & myIpcm Grupo de Pintura Industrial
More at page 11
@myipcm 2
the digital world of ipcm in numbers
AV. MONTHLY VISITS 2,821
AV. MONTHLY PAGE IMPRESSIONS 6,454
DATABASE AUDIENCE +33k direct contacts
SOCIAL MEDIA AUDIENCE +17k followers & group members
ACQUISITION CHANNELS direct - 35.3%
DIGITAL READERS BY COUNTRY
1. Italy 2. United States organic search - 50%
social - 10% referral - 4.7% SOURCE: google analytics
3. Germany 4. China 5. Spain 6. United Kingdom 7. India
VISITORS
8. Indonesia
new - 90.7%
9. Netherlands 10. France
returning - 9.3%
top ten
SOURCE: issuu.com
SOURCE: google analytics
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WEBSITE Showcase your products to the visitors of our completely renovated website. Discover our brand-new display and content advertising options, and provide customers and leads with all the information they need about your company through the ipcmPedia Directory!
728x90 px Format: JPEG, GIF, PNG Max. animation time: 10 seconds Positions: 2 Duration: 1 month
PRICE: € 600.00
Best for in depht content, product launches, product presentation
LEADERBOARD IN HOMEPAGE
ADVERTORIAL IN HOMEPAGE Format: JPEG, PNG Teaser: 500 characters (spaces included) Landing Page: 6000 characters (spaces included) + 5 pictures, possibility to embed a video
at least 1000x667 px
Positions: 2 Duration: 1 month
PRICE: € 2,000.00 CONTENT ADVERTISING
DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
CONTENT AND DISPLAY ADVERTISING
4
Format: JPEG, GIF, PNG
468x60 px
Duration: 1 month
Format: JPEG, PNG, GIF
PRICE: € 700.00
Max. animation time: 10 seconds Positions: 1 Duration: 1 month
300 x 600 px
PRICE: € 750.00 DISPLAY ADVERTISING
AVERAGE IMPRESSIONS & CLICKS OF THE WEBSITE ADVERTISING
CONTENT ADVERTISING
visible in all sections
Positions: 1
SOURCE: google analytics and google AD manager
DISPLAY ADVERTISING
FULL BANNER IN HEADER
Max. animation time: 10 seconds
DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
HALF-PAGE AD IN HOMEPAGE + NEWS
impressions
1,545 per month
clicks
8 per month
impressions
18 per month
All data are collected and treated according to the applicable privacy policies.
Best for Brand Awareness and for brief and direct call to actions
LARGE RECTANGLE IN MAGAZINES INDEX SECTION Format: JPEG, GIF, PNG Max. animation time: 10 seconds Positions: 1
336x280 px
DISPLAY ADVERTISING
Duration: 1 month
PRICE: €400.00
Best for Brand Awareness and for brief and direct call to actions
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DIRECTORY & SEARCH ENGINE ipcm pedia is a large, constantly evolving pool of information in the field of paints and ®
All pages
Search in this site...
coatings, process technologies, events, market news, insights and analysis powered by a powerful search engine. ipcm pedia is also a large directory of companies, products and
All pages
®
information on the surface treatment industry.
ipcmPedia Exhibitions News
5 languages available* *we provide English and Italian. Other languages should be provided by the customer itself.
PHOTO GALLERY PROFILE
3 reasons to join ipcm®pedia:
EOS Mktg&Communication Srl
EOS Mktg&Communication Srl
Home > ipcmPedia > EOS Mktg&Communication Srl
Home > ipcmPedia > EOS Mktg&Communication Srl
• Get backlinks to your ipcm®pedia
Company profile
profile on your company’s news and press releases • Make your brand visible on the search engine results page when a user searches for information with keywords relevant to your business
EOS
Mktg&Communication Srl
< Back to index
BROCHURE
Company profile | Gallery | Brochures | Videos
< Back to index
About us
About us
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Opta preiunt, qui dolest, quatate ndendipsam atem et aut porporem et magnim fugia iderum, et veniat et inctisciam, occum ipsanducid quosapis aborrum nimus dit est, accullu ptatur adis sum nis alibea debit hilia quo te maion earum hil in pressed mi, optam velent quod ex endem. Ut laborporero toritatecto verum quatur autet id quis plaut quia sequi aperum andipis dolum ulparchici unt maiorem lat dolendae offictore di dolupta volorem olorece riberovid eliquib erionse quisque vitatium dolupicipsam quibus iunditi assit, to et explaborem nes inullore perro tet eribus sendaestia nonest faccusc itatas que nust, qui sum ea nullaut earum iditiis volori nulpa eatempe rovidi simusanimi, to dolorum faccus, te nihilig nimosa sime dolorest, sitae quis est parchillatio eos nonse labo. Ostia dent.To officta eriost litat eatae. Et alit idit quam nis prehentibus est, que velland eruntius magni id maximaiorero erferun tiorpos sequide lliquis et aut ommolenditis doluptatur aut ommodit ad quam sum fugia volenti vita volessectat eos res dolor aut fugit officilia vero et fugias min porum esequia seditio officiis nos sam, simendit liqui bero beaquaernat facia nienet lit quamusc iducime inci nullori omnisi derum eum quation
Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it
VIDEO GALLERY
EOS
Mktg&Communication Srl Via P. Mascagni 8 20811 Cesano Maderno (MB) - Italy
Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint
Phone: +39 0362 503215 E-Mail: info@eosmarketing.it Website: www.eosmarketing.it
Location
Read more >
Industrial categories Ullandus ditatin usdandi ctemporum ad quis sitat et quid estisciusda de volor sanda nobisci tasperciam faccum earum la de id quossi vendebis volluptur saniate labor sit omnis aceraes id mint
Location
• Improve your company’s website ranking on search engines.
standard profile: contact info + company description
top profile:
(max. 150 words) + category index + up to 10 keywords + logo
words) + category index + up to 20 keywords + brochure gallery (up
400.00 €/year
contact info + company description (max 700
to 6 pdfs) + photo gallery (up to 12 pictures) + video gallery (up to 3 videos already uploaded on YouTube) 800.00 €/year 6
NEWSLETTERS Reach your target with the content and display advertising options available on our Monthly RoundUp and Out Now newsletters.
SECTOR READERSHIP
TARGET READERS
automotive, transportation, ACE, offroad - 10.8 %
raw materials - 2.5%
architectural & design - 35%
paints & coatings - 7.8%
industrial cleaning - 5.2%
purchase managers
technical & production managers
R&D managers
quality managers
heavy industry - 12%
universities, laboratories, associations - 1.4 %
consultants & inspectors - 0.8%
job coaters - 8%
application technologies and systems - 16,5%
GEOGRAPHICAL BREAKDOWN Europe
84%
South America
10%
Middle East
4%
Africa
2%
North America
10%
Asia - Pacific
7%
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MONTHLY ROUNDUP BANNER TOP
The ipcm monthly roundup reports the most important news published on www.myipcm.com.
BANNER TOP
BANNER TOP
It gives fast access to the latest and greatest of the surface finishing world. With a delivery rate of 99% and a CTOR that can reach 27%, you can be sure that your content will reach a truly ineterested audience. Circulation: 5,124.00 ± 5%
Editions:
ADVERTORIAL TOP
Best for in depht content, product launches, product presentation
DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
CONTENT ADVERTISING
BANNER TOP 1, 2 or 3
BANNER LARGE
ADVERTNEWS
Format: Jpeg, PNG (static view)
Format: Jpeg, PNG (static view)
Format: Jpeg, PNG
Resolution: 180x80 pixel
Resolution: 500x80 pixel
Teaser: 300 characters (spaces included)
Maximum weight: 50 kB
Maximum weight: 100 kB
Link to Customer’s web page/landing page
Link to Customer’s web page/landing page
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
PRICE: € 250.00
PRICE: € 400.00
Resolution: 140x140 pixel
PRICE: € 400.00
Best for in depht content, product launches, product presentation
ADVERTORIAL TOP Resolution: 620x330 pixel
ADVERTORIAL LARGE
ADVERTORIAL LARGE 1 or 2 Maximum weight: 200 kB
Format: Jpeg, PNG
Resolution: 620x250 pixel
Maximum weight: 200 kB
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
2 links available (picture and CTA button): Customer’s web page and/or landing page on myipcm.com
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
PRICE: € 600.00
Title + Teaser (300 characters - spaces included)
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
OPTIONAL (for free)
1 link available (CTA button): Customer’s web page or landing page on myipcm.com
PRICE: € 600.00
TEXT AD
TEXT AD 1 or 2
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
OPTIONAL (for free)
Teaser: 300 characters (spaces included) OPTIONAL (for free)
Teaser: 300 characters (spaces included)
PRICE: € 300.00
ADVERT NEWS
OPTIONAL (for free)
Landing page on myipcm.com: 3000 characters (spaces included) + 3 pictures
CONTENT ADVERTISING
Format: Jpeg, PNG
Maximum weight: 300 kB
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STATISTICS AVERAGE DATA
ENGLISH VERSION
ITALIAN VERSION
Open rate
17%
19%
Click rate
5%
3%
CTOR
27%
15%
Unsubscribe rate
0,17%
0,22%
Delivery rate
98%
99%
Recipients
2830
2553
ADVERTORIAL LARGE
source: mailup
BANNER LARGE
No.
MONTH
MATERIAL
RELEASE
No.
MONTH
MATERIAL
RELEASE
1
January
17.12.2021
week 2
9
June
24.05.2022
week 23
2
February
26.01.2022
week 6
10
July
22.06.2022
week 27
February
07.02.2022
week 8
11
August
20.07.2022
week 31
March
23.02.2022
week 10
12
September
22.08.2022
week 36
March
07.03.2022
week 12
13
September
06.09.2022
week 38
6
April
23.03.2022
week 14
14
October
21.09.2022
week 40
7
May
20.04.2022
week 18
15
November
25.10.2022
week 45
May
09.05.2022
week 21
16
December
22.11.2022
week 49
3 4 5
8
special edition
special edition
special edition
special edition
TEXT AD
DEADLINES
NOTE: reports featuring the overall newsletter performance + specific stats for the advertising are provided 9
OUT NOW Every magazine of the ipcm world has a digital version: we release each edition with its own dedicated newsletter ®
RECTANGLE
MEDIUM RECTANGLE
It is the perfect digital mean to promote you brand within the global market. Editions: DISPLAY ADVERTISING
Best for Brand Awareness and for brief and direct call to actions
MEDIUM RECTANGLE
RECTANGLE
Format: Jpeg, PNG (static view)
Format: Jpeg, PNG (static view)
Resolution: 180x80 pixel
Resolution: 360x80 pixel
Maximum weight: 50 kB
Maximum weight: 50 kB
PRICE: € 500.00
PRICE: € 1000.00
STATISTICS
source: mailup MAGAZINE
OPEN RATE
CLICK RATE
CTOR
UNSUBSCRIBE RATE
DELIVERY RATE
RECIPIENTS
ipcm International Paint&Coating Magazine
19%
5%
26%
0,17%
98%
5514
ICT Industrial Cleaning Technologies
17%
3%
20%
0,50%
98%
2769
Protective Coatings
18%
5%
27%
0,36%
99%
4341
Ibérica/ LatinoAmérica
18%
4%
24%
0,09%
99%
4261*
* the mailing list includes international sector players
DEADLINES
ipcm
Ibérica/Latino América
ISSUE No. MATERIAL RELEASE
ISSUE No. MATERIAL
RELEASE
Protective Coatings ISSUE No. MATERIAL
ICT RELEASE
ISSUE No. MATERIAL
RELEASE
73
14.01.2022
week 4
25 / 37
10.02.2022
week 8
41
11.04.2022
week 16
21
08.04.2022
week 15
74
11.03.2022
week 12
26 / 38
10.05.2022
week 20
42
16.06.2022
week 25
22
05.10.2022
week 41
75 + ICT
13.05.2022
week 21
27 / 39
05.08.2022
week 35
43
07.10.2022
week 43
76
15.07.2022
week 30
28 / 40
10.11.2022
week 46
44
15.12.2022
week 51
77
02.09.2022
week 39
78 + ICT
11.11.2022
week 47
NOTE: reports featuring the overall newsletter performance + specific stats for the advertising are provided 10
DEM & WEBINARS DIRECT EMAIL MARKETING – ipcm targeted Database ®
DIRECT EMAIL MARKETING is a format for email-based campaigns in which standalone advertisements or a technical content are sent to a targeted list of recipients. The list of recipients is selected directly by the customer from our 33k international contacts database in the field of surface technology. The database contains both end-users and producers, and contacts are organized according to specific product categories, geographical location, professional role and key interests, which allows to select the right audience according to the communication purposes. Cost per contact ranges from 0.50 to 1.00 € depending on the number of contacts included in the target audience (minimum cost: € 500.00). The costs include: - template design (if not supplied by the customer) - translations (if needed) EN>IT, IT>EN, ES>IT, IT>ES - email campaign to be sent twice (at a distance of 2-3 weeks) - professional and reliable plastform (mailup)
WEBINARS A WEBINAR is an event or an educational session held virtually which is attended exclusively by an online audience. It is a form of one-to-many communication: a presenter can reach a large and specific group of online viewers from a single location. Despite being a digital event, it can be highly interactive by using chat, polls, surveys, call-to-actions and QAs.
ipcm offers two different kinds of webinars: 1) Sponsored Webinar: ipcm is the organizer and chairman but topic, content and target audience are decided by the sponsor; 2) Multi-Sponsored Webinar: ipcm is the organizer and chairman and there are different companies presenting their product/technologies within a general ®
®
®
content frame. For the promotion of webinars we can count on a constantly updated database of over 33,000 direct contacts, organized according to specific product categories, geographical location, professional role and key interests, that allows us to select the right audience according to the topic of each webinar.
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768