PACKAGING

The Best Food Packaging Design Examples Of 2021 Injecting Personality Into Product

In highly competitive markets, design and branding quickly become a selling point of a product – the elements that will either make or break its success.

Companies today are well aware of this, and invest a lot of money in market analysis, material research and great visual concepts and package designs.

To be successful, the packaging must be both functional and visually appealing. For example, there’s no point in having a glamorous wine bottle if it can’t be opened, right?

Therefore, when it comes to packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty.

Sometimes, we choose to buy the products simply because of the way they look.

In fact, many experts believe that packaging affects the buying process.

The influence of packaging is important and goes beyond our tastes in food, fonts, and color, and appeals directly to consumers’ emotions - a hallmark trait of great brand identities that foster consumer loyalty.

The 10 Best Food Package Designs Showcasing Unique Branding

1. Babushka

Babushka is a concept package design by Sasha Kischenko. The design took Kischenko six hours. Although this food packaging appears simple at first, the ingenuity strikes users upon second glance.

Babushka’s “products” might not be particularly extravagant (pickled vegetables), but the design of the packaging is a common solution - with a twist. Glass jars, like Mason jars, take up a lot of pantry and cabinet space and are heavy and risk breaking. Kischenko solved this problem and conserved space by using a retort pouch made to look like a glass jar. It’s clever, but with a safer, more functional approach.

2. Lyft x Baderbräu Brewing Beer

Lyft partnered with a Chicago’s Baderbräu Brewing to promote safe driving and responsible drinking. How? By creating a limited-edition beer called the Five Star Lager.

This brew is sold at bars only and drinking it grants the person 60 percent off their next Lyft ride. Now that’s a good deal and a great marketing campaign! The special edition can is colorful and intriguing. As a part of the Lyft brand, the deep pink color creates a popping contrast to the clean white background.

Along with some lighter gray elements, the dark purple and the accompanying deep gray complete the color scheme to create a retro overlay effect within an interesting custom typeface.

Lyft broke the car service mold when they partnered with Baderbräu to create this bold, geometric beer packaging.

Stacy’s colorful package designs portray three important message of female empowerment. They released the limited

Humminbird Porridge showcases its brand identity through whimsical illustrations and their product’s commitment to natural ingredients and excellence through the rustic neutral negative space.

3. Stacy’s Pita Chips - Women’s History Month Edition

Gender equality is a topic on everyone’s lips these days, and Stacy’s Pita Chips knew just how to take their conversation and turn it into action.

This past February, the snack company released three limited edition female-centric package designs for their iconic pita chips.

Each design is bold and colorful, but the similarities stop there. Unstoppable uses a bold black and pint contrast with simple negative space to grab consumers’ attention while portraying the power of women.

The back in the middle (above) visually describes that lip service we know all too well - but instead, the quotes are positive affirmations that lift women up and strive towards equality.

The final design is far and away from the most intricate and impressive.

4. Hummingbird Porridge

Long gone are the days of oatmeal and porridge in sad paper packets. Hummingbird is here to bring a creative, playful personality to healthy breakfasts through their whimsical packaging designs.

Instead of using traditional boxes or individual bags, Hummingbird opted for a paper carton. This makes opening and closing the product - especially during hectic mornings - a breeze for consumers.

Each design is bright and beautiful. They feature custom illustrations of nature, which fits the Australia-based company well.

The different types of oatmeal and porridge are colorcoded, listing the ingredients on the back with the adorable artwork.

5. Mood Coffee

Mood is a coffee packaging project that speaks to coffee addicts everywhere, showing that they truly know the demographic.

The clever and witty design closely mirrors the feeling we have right before we consume their product - sleepiness and exhaustion (#mood).

Therefore, it creates a necessity to purchase the product to rid ourselves of tiredness and perk up with the help of Mood Coffee.

The mood that Mood is trying to evoke is created through the animated eyes in the logo design. Depending on the product, these eyes appear exhausted, defeated, or - in some cases - perked up and wired, seemingly from the product itself.

This latter mood describes the feeling consumers are chasing after (to a degree) and subconsciously showcases the product’s effectiveness.

Designed by David Hovhannisyan, this unique design utilizes the already established construction of a coffee jar. However, the concept is altered slightly and made a little

more friendly and accessible with its natural, cardboard-like exterior and neutral colors. This keeps the concept extraordinary yet likable.

7. Made Coffee

Everything looks enchanting when covered in pastel colors - especially this soft blue and vermillion orange color scheme.

But Made Coffee, which utilizes these hues, adds an air of strength through its strong typography and detailed custom illustrations upon the packaging design.

The sky blue hue acts as the negative space and sets a calm yet trendy tone for the rest of the design. It leads customers’ eyes towards the center of the can, where modern typography creates a recognizable logo design.

The small serif accents and the strikethrough line that flows through the heart of the word adds strength to the serene design without throwing the aesthetic off balance.

Mood Coffee uses a unique shape and subtle illustrations to captivate the right kind of consumer who’s on the huntfor a caffeine fix. With these designs, tea is for more than the Royal Family! Contrasting typography and in-your-face hues captivate consumers while describing each blend.

Made Coffee already has a unique canned product, but they went the extra mile with their intricate illustrations describing the coffee-making processon every package.

6. Wild Leaf Tea

Wild Leaf, a producer of rejuvenating teas and herbal supplements, is sporting a bold and risky aesthetic that captures consumers’ eyes - possibly more than any otherproduct on this list!

Forget about a single brand color - Wild Tea infuses their packaging design with a vivid color scheme that is mixed and matched, showing a big brand personality that is, as the company says, “good for both the body and the mind.” These designs are as energic and bright as they come. When put next to one another, the colorful tea cans -- which are reminiscent of Andy Warhol’s colorful aesthetic - embody a complete flavor explosion.

8. Mirzam Chocolate

Mirzam Chocolate won our hearts over with this beautifully illustrated design the moment we saw it!

Mirzam is a bean-to-bar chocolate producer that puts the transparent chocolate making process into the focus of their brand identity, and as a result, we’re left with a spectacularly rich taste of dark cocoa and imagery to match.

Following a dreamy maritime theme, this design sparks curiosity the moment the customers lay their eyes on the package design. The background to the whimsical, somber artwork is, of course, the spice route that continues to inspire Mirzam.

Created by Backbone Branding, the chocolate package is a mesmerizing illustration depicting a boat on the water, traveling by the shores of Papua New Guinea.

Mirzam Chocolate portrays daring, dreamy scenes on each package design, showing fantastical excursions that inform the brand’s inspiration.

9. Tempest Bourbon

This fictional bluegrass strength bourbon whiskey, a creation of Jason Carne, has it all – it’s enticingly beautiful, elegant and glamorous for sure, but the product and its design are also powerful and sleek at the same time.

It exudes sophistication and adventure in equal balance. Tempest is truly a time capsule made to transport you back in time, serving as an homage to the exciting era of jazz music, mobsters and prohibition.

The packaging rises to the occasion, too It surely does its task well, as we’re feeling the overwhelming charisma of this amazingly sophisticated design.

The gold foil and deep navy blue label shine with the impressively well-conveyed identity. The typography is specifically made to resemble the old-school designs, as it manages to look royal without looking tacky at the same time.

Tempest Bourbon may not be real (yet), but the elegant typography and navy and gold colors add an air of sophistication that will certainly attract consumers who want a little luxury with their cocktail.

Essence of Chicken uses swirling pastels to create a serene environment that customers gravitate towards.

10. Essence Of Chicken

The essence of chicken might not sound like something you’d want to drink when you first hear of it, but bear with us – Essence of Chicken is widely used in many Asian countries.

It’s said to improve focus, energy levels and mood. It is taken as a daily dietary supplement, and it’s apparently incredibly beneficial for the body and the mind. But most importantly, its new pastel package design is an engaging and unique take on the dietary supplement.

As the designer Abingo Wang explains it, this product is typically marketed with the expected chicken illustration. But this time, ‘Chiko Traditional Essence of Chicken’ decided to go another route, and thus created this gorgeous package design.

This center of focus is clear, simple, yet effective communication of the brand’s essence and the proposition.

Reference: https://www.designrush.com/trends/best-food-packaging-design-examples