PACKAGING
The Best Food Packaging Design Examples Of 2021 Injecting Personality Into Product In highly competitive markets, design and branding quickly become a selling point of a product – the elements that will either make or break its success. Companies today are well aware of this, and invest a lot of money in market analysis, material research and great visual concepts and package designs. To be successful, the packaging must be both functional and visually appealing. For example, there’s no point in having a glamorous wine bottle if it can’t be opened, right? Therefore, when it comes to packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty. Sometimes, we choose to buy the products simply because of the way they look.
The 10 Best Food Package Designs Showcasing Unique Branding 1. Babushka Babushka is a concept package design by Sasha Kischenko. The design took Kischenko six hours. Although this food packaging appears simple at first, the ingenuity strikes users upon second glance. Babushka’s “products” might not be particularly extravagant (pickled vegetables), but the design of the packaging is a common solution - with a twist. Glass jars, like Mason jars, take up a lot of pantry and cabinet space and are heavy and risk breaking. Kischenko solved this problem and conserved space by using a retort pouch made to look like a glass jar. It’s clever, but with a safer, more functional approach.
In fact, many experts believe that packaging affects the buying process. The influence of packaging is important and goes beyond our tastes in food, fonts, and color, and appeals directly to consumers’ emotions - a hallmark trait of great brand identities that foster consumer loyalty. The concept package design Babushka employed a unique twist on mason jars while maintaining a modern, minimal aesthetic.
18 ASIA FOOD BEVERAGE THAILAND
