ISSUE NO.1 www.ipriasia.com
How Inspection Solutions Help Maximize Food & Beverage Productivity Study shows avocados good for the gut Top of 7 Food Industry Trends for 2021 The 8 Biggest Ingredient Trends
DIGITAL ISSUE NO.01 : FEBRUARY 2021
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SENSE THE DIFFERENCE
WE ARE AT HOME EVERYWHERE IN THE WORLD Experts at home and everywhere in the world, who are passionate about food and nutrition, fully equipped application and development centers as well as capabilities and excellent service: that is Brenntag Food & Nutrition. Brenntag Food & Nutrition is perfectly positioned to cater to its business partners on a local level. Thanks to our strong local infrastructure in 73 countries, we are engrained in the local cultures and business. You will benefit from this extensive market, industry and product know-how, including our understanding of regulations, policies, challenges and developments. Brenntag Food & Nutrition offers unparalleled technical services. Through our 28 food & nutrition application and development centers all over the world, we create tailor-made food formulations, no matter how small or large our partners’ needs. You will get smart solutions and innovative approaches that strike the right balance – from a product’s taste and texture to its appearance and shelf life. www.brenntag.com/food-nutrition Brenntag Ingredients (Thailand) Public Company Limited 1168/98-100 Lumpini Tower, 33rd Fl. Rama IV Rd., Thungmahamek, Sathorn Bangkok 10120, Thailand Phone: +66 2 689 5999 info-thai@brenntag-asia.com
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EDITOR’S NOTE
ADDRESS IPRI Co.,Ltd. 58/2 Soi Phrom Sri, Sukhumvit Rd., Khlong Tun Nuea, Wattana, Bangkok 10110 Thailand Tel: +66 (0) 2392 2011 Website: www.ipriasia.com MANAGEMENT Publisher Wannee Sananwatananont MEDIA DIRECTOR Laverne S.Taypin : lawant@ipriasia.com ADMINISTRATION / DIGITAL SUBSCRIPTION Rawiphan Promgam : rawiphan@ipriasia.com DIGITAL TEAM / PRODUCTION Wiratchada Sukkhathon : pure@ipriasia.com Watcharida Sukkhathon : preem@ipriasia.com
As the world faces challenges due to Covid-19, which has disrupted lifestyles of people regardless of their race or skin color, across the world. At the same time, the journey of digital technology with upcoming full speed of 5G network that provided people with fast and broad access to information, helping connecting people across borders become easily, increasing production efficiency in the manufacturing sectors and making the world a smaller place like one could never have imaging before. With this opportunity, we would like to introduce you the edition of AFB Digital Magazine, the digital publication for Food industrial sector covers food manufacturing technologies, food processing, ingredients, packaging, safety & quality, material handing and automation that you are now reading. With the modern technology, everyone in the industry could access latest manufacturing information instantly and with efficiency. It also allows you to access the information in digital format and you can easily forward and share the information to those that are relevant. I hope that our readers will benefit from Asia Food Beverage Thailand (AFB) Digital issue. We do welcome the latest development on new technologies that you would like to share, kindly send to us at editor@ipriasia.com We are more that happy to be the medium for sharing your news.
Lavene S.Taypin
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CONTENTS SPECIAL ARTICLE : How Inspection Solutions Help Maximize Food & Beverage Productivity
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INGREDIENTS & CHEMICALS The 8 Biggest Ingredient Trends
9-11
Study shows avocados good for the gut
12-13
FOOD PROCESSING Top of 7 Food Industry Trends for 2021
SUPPLY CHAIN & LOGISTICS COVID-19 has broken the global food supply chain So now what?
23-25
14-16
PACKAGING The Best Food Packaging Design Examples Of 2021 Injecting Personality Into Product
18-22
ASIA UPDATE Asia Pacific Coconut 26 Water Market (2020 to 2026) by Form, Packaging, Distribution Channel and Country Nestle announces partnership 26 with GK-Plug and Play to drive its innovation efforts in Indonesia Dicos, One of China’s Leading 27 Fast-Food Chains, Adds Plant-Based JUST Egg to Menu
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DIGITAL ISSUE NO.01 : FEBRUARY 2021
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SPECIAL ARTICLE By FILTEC
How Inspection Solutions Help Maximize Food & Beverage Productivity Raymond P. Shead : Product Marketing Manager
FILTEC, Torrance California, USA
Container inspection systems are a key manufacturing component for the food and beverage industry. They help improve both quality and productivity by detecting defects quickly to reduce waste and downtime, while protecting consumer health, legal compliance the brand name.
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Auratectm Pressure Inspection
Empty Can Inspection
Compact Inspection Enclosure Fill Level Inspection
Vision Enclosure
QuadViewTM Closure Inspection Full Pack Inspection
INTELLECT also provides complete connectivity from the plant floor (PLC, SCADA) to manufacturing execution systems (MES) with flexible open integration tools. Communication protocols include Modbus TCP/IP, OPC UA and OMAC Weihenstephan. Inspection data is logged by each INTELLECT solution and transferred to the MES platform for further analysis and plantwide reporting. Choosing an Inspection Solution
Figure 1: INTELLECT Advanced Intelligent Inspection Platform Inspection Solutions Overview The food and beverage industry prides itself with quality, safety and brand image. As they often operate at tight margins, it is imperative that they run efficiently using the latest inspection solutions. These solutions help maximise quality through continuous, high-speed container inspection that provides process visibility and analytical tools to deliver consistent, high-quality products. The tangible benefits from these solutions also include: - The elimination of substandard containers at source - Reduced product give-away with precise fill level measurement - Consistent product appearance and correct, compliant labelling - Reduced closer and seamer jams and line downtime - Prevention of incorrectly pressurized containers from being shipped - Elimination of low fill level and incomplete packaged cases Inspection solutions significantly reduce substandard quality at each stage of production, while value-add productivity is increased through reduced downtime, product give-away and expensive non-recyclable rejects.
Introducing FILTEC Inspection Technologies To meet the needs of today and the future, inspection systems need to be modular so that they can be combined to provide a range of solutions at each stage of production. Each solution performs critical inspections of every container using fast sensing and high-speed image capture to either accept or reject them according to quality standards FILTEC’s INTELLECT Container Inspection Platform (Figure 1: INTELLECT Advanced Intelligent Inspection Platform ) addresses these needs with its comprehensive family of unique inspection solutions that integrate measurement, inspection and control technologies to examine each container. Intelligent INTELLECT modules utilise three principal technologies to inspect and track each container: vision, photon and sensors. Vision modules inspect each container for fill level accuracy, closure integrity, label attributes and many more properties. Photon technologies measure container fill levels when the content is not visible, while Sensor modules examine each container for damage and the presence of foreign objects. Powerful processors perform each inspection with speed and precision to ensure that the quality specifications and productivity goals are met.
Losses at any stage through production can result in irrecoverable rejects and value add losses. Therefore, the criteria for selecting a particular type inspection solution may include a range of considerations including the incoming container quality, fill level variation, capping integrity, label appearance and packaging integrity. The choice of an inspection solution also depends on the location where there are unacceptable line losses, or where there is a productivity ‘bottleneck’. FILTEC’s family of intelligent INTELLECT solutions solve a multitude of inspection challenges from the de-palletizer/de-crater through to the filler, closer, pasteurizer, warmer, cooler, labeller and packing operations. Precise Inspection Modules INTELLECT modules are factory calibrated prior to shipment then verified on site for accurate, repeatable measurement. Their rugged design coupled with robust calibration algorithms ensures that each inspection and measurement is insensitive to product composition variation. There is zero electronic drift, resulting in precise, reliable measurement performance, helping build operator confidence and high system utilization for best results.
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SPECIAL ARTICLE By FILTEC
Available Food & Beverage Inspections The following inspection solutions and their benefits represents some of the more common ones that are in use today: - Empty Can Inspection (ECI): Is an intelligent automated machine vision system that tracks and inspects every incoming container to prevent damaged or contaminated cans reaching the filler and seamer. Vision technologies examine the shape, and condition of the empty cans such that only highquality cans enter the process. This ensures that the downstream filling and seaming processes can work at the highest efficiency to reduce downtime due to jams and increase production efficiency. - Vision Sorting Solution for Empty Bottles. Vision technologies examine the shape, size and condition of bottles so that only correct, high-quality bottles enter the process. This ensures that downstream filling, closure and labelling processes work properly and at the highest efficiency. - Filler Management Solution: For cans and bottles comprises four applications that includes fill level, filler valve monitoring, sampling and filler performance analytics. The Solution tracks each container through the filler and closer or seamer and inspects the fill level, removing each non-conforming container. Quantitative Analysis application analyses the fill level performance of each filler valve to pinpoint faulty and non-performing filler valves (Figure 2) . - Compact Vision Closure Inspection for Bottles: Vision technologies identify all closure defects including skew & broken caps, skirt condition, bull nose defects and
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broken tamper bands. This helps ensure consistent, accurate and safe container closure. - Vision Pressure Inspection for Bottles and Cans: Ultra high-resolution cameras and laser optics provide an accurate 3D topography image of the closure area. A sophisticated application detects any deformations in the closure due to pressure variation. The inspection and removal of leaking containers prevents sealing failures, product contamination and consequential collapse of packaged cases. - Vision Shrink Sleeve Inspection: This inspection detects label quality defects including sleave positioning, bar code presence and label damage. This helps reduce waste by alarming and rejecting defectively labelled containers from proceeding further down the production line. - Vision Shrink Sleeve Inspection: This inspection detects label quality defects including sleave positioning, bar code presence and label damage. This helps reduce waste by alarming and rejecting defectively labelled containers from proceeding further down the production line.
- Full Pack Inspection: Inspection technologies are applied at the packing stage of manufacture to ensure that each pack has no missing or grossly underfilled containers that are also neither damaged nor leaking. Return on Investment from Inspection Solutions Automated inspection solutions improve operations through continuous, high-speed inspection of empty containers, full containers, labels and cases. They improve both quality and productivity through process visibility and process analysis that helps pinpoint maintenance requirements to optimize the process. For example, a Filler Management Solution (Figure 2) operating on a can line running at 1200 cans per minute can return an estimated $225,000/year just through reduced underfilling, reduced sampling time and reduced downtime. In summary, INTELLECT Inspection Solutions contribute toward greater value-add productivity. They help produce consistent, high-quality products with reduced waste and customer returns that protects both the brand and customer loyalty.
- Vision Glue-On Label Inspection for Bottles: Applications include paper, plastic and ceramic labels where the discrete neck and body labels cover part of the container. The inspection capabilities cover over twenty different label conditions, helpin produce uniform appearance and improved quality with the rejection of defectively labelled bottles
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Figure 2: Filler Management Solution: Quantitative Analysis Application Operator Display
INGREDIENTS & CHEMICALS
The 8 Biggest Ingredient Trends Consumer preferences often shift, but there are some underlying themes driving much of the innovation in food and drink today. Innova Market Insights shares its expectations of some of the top megatrends in ingredients, from clean label and organics to healthier formulations and plant-based eating.
1. Transparency: clean and clear labels Clean label generally refers to simple, recognizable, easyto-understand ingredients, but a precise definition has been notoriously difficult to pin down. Foodvalley Member Innova Market Insights first noted a move from ‘clean’ to ‘clear’ as a trend in 2015, reflecting demand for more transparency around ingredients, and that demand is still strong today. “Consumers want to know more about what ingredients are in the food and how the food was produced,” said a spokesperson. “Shoppers are examining package labels to look for GMOs, human welfare claims and animal-related claims such as ‘cage free’ and ‘antibiotic free’.” Meanwhile, companies continue to remove any ingredients that consumers might consider artificial in an ongoing quest for simpler, ‘cleaner’ ingredient lists.
2 Healthy reduction Many health-conscious consumers are looking for foods and drinks that are lower in salt, sugar, saturated fat and calories. However, rising global rates of obesity and cardiovascular disease tell a different story, and governments are beginning to step in with targets and taxes to ensure food and drink companies play a part in improving public health. “With sugar taxes in effect in Saudi Arabia and the UAE, and European countries like Ireland and the UK, future launches in soft drinks in these and nearby countries will consist of mostly low/zero-sugar beverages,” said an Innova spokesperson. Across product categories, the market researcher says that most reformulation is likely to be ‘stealth reduction’, as DIGITAL ISSUE NO.01 : FEBRUARY 2021
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INGREDIENTS & CHEMICALS consumers often equate reduced salt, sugar and fatwith reduced flavors. “For fats, the content of saturated and trans-fat is going to be the focus, since there is an ongoing debate about the healthy versus unhealthy fats.”
4. Free from foods
European sales of allergen-free foods rose sharply in 2017, but most of the sales growth did not come from consumers with allergies. Foods with a gluten-free or lactose-free positioning have become particularly well-established, and many consumers say they consider such products healthier and easier to digest. “Though gluten-free products have slowed down, there is still room to grow as companies introduce new product innovations such as frozen pizza with a cauliflower crust to retain the interest of lifestyle users, and incorporate other claims such as grain-free and Paleo/Keto-diet friendly,” said Innova’s spokesperson.
3. Indulgence On the flip side of the healthy reduction trend, there is also robust demand for indulgent flavors, textures and premium ingredients. According to Innova Market Insights, this reflects consumer desire for pleasurable foods, even as they aim for a healthy diet overall. “Consumers are looking for healthier balance. The pursuit of healthier eating for the long term is driving interest in products that successfully balance enjoyment and health without compromise.” In addition, Innova highlighted labelling initiatives such as Nutriscore in France and the traffic light system in the UK, which aim to educate consumers about the macronutrient composition of their foods, helping them make more informed decisions. Sometimes, consumers will use this information to eat healthily, and at other times to choose more indulgent foods.
5. Dairy alternatives The number of new dairy alternative product launches witnessed an average annual growth of +17% from 2013 to 2017, according to data from Innova Market Insights, and the global market for dairy alternatives drinks alone has more than doubled in value since 2010. It predicts that the rise of veganism for ethical and health reasons will continue to boost demand for dairy alternatives – but such products are gaining broader appeal too. “The non-dairy market in the western world is becoming increasingly established and mature, which is expected to result in greater uptake of dairy-free options from the wider population,” Innova’s spokesperson said. “As has been seen with some dairy-free ice cream alternatives and single serve shakes, the ability of non-dairy options to compete in the mainstream is improving all the time. In line with this, more indulgent flavours are expected to make a greater mark in the coming years. “In the case of non-dairy cheese, these products have more complex recipes than dairy alternative drinks or non-dairy yoghurts, and blends of ingredients are most common to achieve the best flavour and mouthfeel from a plant-based formulation.”
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According to Innova, “The importance of the ‘health halo’ in foods and beverages will likely expand as consumers, especially millennials, seek out low and no alcohol drinks that are low in sugar content. Consumers continue to be much more focused on quality over quantity, preferring premium soft and alcoholic drinks that focus on highend ingredients.” Apart from in beverages, botanicals are beginning to appear in other categories too, such as yoghurt, ice cream and sweets, and floral flavours like rose and hibiscus are on the rise. 6. Plant-based protein Plant-derived meat alternatives have been making headlines as technological advances have led to more realistically meat-like products. According to EU figures, sales of meat substitutes grew by 451% in Europe in the four years from 2013 to 2017 – and the market shows no sign of slowing down. “Plant-based foods are poised to continue growing strongly as they appeal to consumers on a number of levels: personal health, animal welfare, and environmental sustainability,” said Innova’s spokesperson. The market researcher pointed out that despite the sometimes long lists of ingredients, meat alternatives are expected to do well in the longer term, largely because of their appeal to values-driven consumers.
In ten years, sales of organic products have more than doubled in Europe, according to IFOAM, but demand continues to outstrip supply for many ingredients. What is more, expansions in the amount of EU farmland dedicated to organics is not keeping up with increased demand. “We are likely to see the ‘made with organic’ claim to becomemore frequent in new launches,” said Innova’s spokesperson. “There is still a supply shortage for many kinds of ingredients preventing brands from labelling the whole product organic. Employing the ‘made with organic’ claim, the brand can assure consumers about the soundness of the chief constituent(s) of its product.”
7. Botanicals Consumer interest in natural formulations has also spurred innovation with herbs, spices and extracts. Popular botanical ingredients in soft drinks include ginger, elderflower and yerba mate, which provide sophisticated flavour with less sweetness, either on their own or in combination with fruit flavours.
The market researcher predicts that demand for organics will continue to grow, spurred by controversy over claims like ‘natural’, which lack a precise definition. By contrast, certified organic products benefit from an officially recognised framework, standards and certification process. Reference: https://www.foodvalley.nl/news/the-8-biggest-ingredient-trends/
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INGREDIENTS & CHEMICALS
Study shows avocados good for the gut A recent study indicates avocados could play a role in developing and maintaining a healthy microbiota. Good news, Millennials (and everyone else): That avocado toast may not just be good for the soul, but the gut as well. A recent study, “Avocado Cosumption Alters Gastrointestinal Bacteria Abundance andMicrobial Metabolite Concentrations among Adults with Overweight or Obesity: A Randomized Controlled Trial,” published in The Journal of Nutrition concluded “nutrient-dense [avocado] affects digestive physiology, as well as the composition and metabolic functions of the intestinal microbiota.”
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A healthy microbiota is a trending concern among consumers, including parents looking for healthier options for their kids, leading to the rise of pre- and probiotic-enriched food and beverage. The study, authored by Sharon V. Thompson et al., sought “to evaluate the impact of avocado consumption on the gastrointestinal microbiota and microbial metabolites, secondary outcomes of the Persea americana for Total Health (PATH) study, and conduct exploratory analyses to assess relations between the fecal microbiota, fecal metabolites, and health markers.” For the study, 163 obsese but otherwise healthy adults between ages 25-45 were enrolled in the PATH study, described as “a 12-week investigator-blinded trial where participants were batch randomized to match the two groups by age, sex, visceral adiposity, and fasting glucose concentrations.” These participants consumed isocaloric meals with or without avocado (175 g for men, 140 g for women) once daily for 12 weeks. Otherwise, the two groups received meals with much the same ingredients and identical with regard to energy and macronutrient composition. The fecal microbiota was the assessed with 165 ribosomal RNA gene sequencing and analysis. Fecal fatty acid and bile acid concentrations were also examined.
The results were a good sign for avocado-eaters. The avocado group saw increased diversity within the gut; enrichment of Faecalibacterium, Lachnospira, and Alistipes relative abundances; and an 18% between-group increase in fecal acetate concentrations. Ad-ditionally, despite the avocado group self-reporting higher fat intake, it “had diminished fecal bile acid concentrations, including 91% and 57% lower cholic acid and chenodeoxycholic acid concentrations, res-pectively, and numerically lower concentrations of the secondary bile acids deoxycholic (23%) and lithocholic (14%) acid.” “Just like we think about heart-healthy meals, we need to also be thinking about gut healthy meals and how to feed the microbiota,” noted study senior author Hannah D. Holscher, assistant professor of nutrition in the Department of Food Science and Human Nutrition at the University of Illinois. “[Avocado is] just a really nicely packaged fruit that contains nutrients that are important for health,” she said. “Our work shows we can add benefits to gut health to that list.” “These findings provide valuable insight regarding the impact of avocado intake on the intestinal microbiota and have important implications for dietary interventions conducted among the growing at-risk population of adults with overweight or obesity,” the authors concluded. Reference : Alex Smolokoff, https://www.foodbeverageinsider.com/fatsoils/study-shows-avocados-good-gut
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FOOD PROCESSING
Top of 7 Food Industry Trends For 2021
Predicting the future of the food and beverage industry isn’t an easy task, especially after a tumultuous 2020 that turned the industry upside down. However, there are some key insights to be noted from the past year that will continue to impact 2021 and, likely, beyond. With 85% of consumers saying they’ve made changes to their food consumption due to COVID-19, knowing the top 7 food industry trends for 2021 is essential to the success of food manufacturers and food scientists alike. So just like we highlighted the Top 7 Industry Food Trends for 2020, we’ve got your back for 2021, too! 1. Transparency Triumphs To meet consumer demand, it will be more important than ever for brands to up their transparency game. From clean label ingredients to ethical and responsible ingredient sourcing, consumer demand for a transparent supply chain and product label has never been higher. In fact, according to a 2020 Innova Consumer Survey, three in five global consumers say that they are interested in “learning more about where their food comes from and how it is made.” This means the term ‘clean label’ has gone from meaning transparency about being Organic and additive-free to also showing how sustainable and humane a product is.
2. Plant-forward Focus While everyone in the industry is aware by now of the growing plant-based trend, 2021 will bring plant-based to the next level with an increased demand for plant-forward products. That’s right, plant-based has gone mainstream which is driving its rapid expansion in more market categories, especially when it comes to alternative proteins and indulgence. In fact, the average annual growth in plant-based food & beverage launches increased 36% over last year. Right now, less than 1 in 5 global consumers seek plant-based alternatives because they perceive the taste as being better. This presents an enormous opportunity for brands that
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FOOD PROCESSING choose to partner with ingredient companies who offer flavor solutions that are specifically formulated for use in plant-based applications.
3. Consuming On-Demand. One of the biggest changes seen in response to the pandemic is an increase in omni-channel consumption. Consumers now have more access than ever to eat what they want, when and where they want it. Convenient meal solutions and restaurant-branded products have brought dine-in tastes to home cooking. And its not just when it comes to meals but also to finding familiar flavors in snack products, like Nashville Hot Chicken potato chips, that bring restaurant flavors into consumer’s homes in unique ways. It is officially more important than ever for food manufacturers to be addressing convenience, richer experiences, and accessible indulgence.
to overcoming the challenges associated with creating great tasting healthy foods. 6. Product Mash-ups Everyone knows innovation is a constant requirement in the food and beverage industry. What that means exactly is a little less clear and can seem like a moving target. For 2021, we’ve got our sights set on product mash-ups. Why? Research from Innova shows three in five consumers are “interested in trying new sensory experiences (e.g., aromas, tastes, textures, colors, sensations),” with the younger generations leading the demand for such flavor experiences. Think ice cream pizzas and cereals that taste like coffee. What innovative new products are waiting to be discovered by your food scientists? Pro-tip, finding the right industry partner from the start of product development is key to hitting the mark on taste.
4. In-Tune with Immune. The pandemic has also taken the consumer trend of prioritizing immune health to the next level. This trend is fully expected to continue into 2021 with ongoing anxiety stemming from the COVID-19 outbreak. In fact, three in five consumers shared that they are “increasingly looking for food and beverage products that support immune health.”
Modern Nostalgia.
As many of us have experienced ourselves this year, times of unease, unrest, and uncertainty drive consumers to seek comfort in foods that remind them of happier, less turbulent times. As the world continues to fight the pandemic and, hopefully, begin to heal in 2021 we 5. Science & Nutrition expect the trend to continue. But it’s not as simple as consumers falling back on nostalgic, familiar comfort “Technology is addressing demands for food & beverage foods. Consumers expect a modern twist on their favorwith enhanced nutritional value, sustainability or ethi- ite classics. Food manufacturers can ride this wave by cal impact,” according to Innova – which is exactly what adding exotic flavors and ingredients to familiar prodcustomers expect with four in five global consumers ucts and using global trends to influence local products. agreeing with the statement “I believe in progress in food and beverage through science.” Food manufacturers Reference: https://www.edlong.com/top-7-food-industry-trendsneed to leverage the expertise available in the industry for-2021/ to meet consumer expectations, especially when it comes
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22-24 September 2021 IMPACT, Bangkok, Thailand
Asia’s leading processing and packaging trade fair for meat, egg, poultry, seafood & food products
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PACKAGING
The Best Food Packaging Design Examples Of 2021 Injecting Personality Into Product In highly competitive markets, design and branding quickly become a selling point of a product – the elements that will either make or break its success. Companies today are well aware of this, and invest a lot of money in market analysis, material research and great visual concepts and package designs. To be successful, the packaging must be both functional and visually appealing. For example, there’s no point in having a glamorous wine bottle if it can’t be opened, right? Therefore, when it comes to packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty. Sometimes, we choose to buy the products simply because of the way they look.
The 10 Best Food Package Designs Showcasing Unique Branding 1. Babushka Babushka is a concept package design by Sasha Kischenko. The design took Kischenko six hours. Although this food packaging appears simple at first, the ingenuity strikes users upon second glance. Babushka’s “products” might not be particularly extravagant (pickled vegetables), but the design of the packaging is a common solution - with a twist. Glass jars, like Mason jars, take up a lot of pantry and cabinet space and are heavy and risk breaking. Kischenko solved this problem and conserved space by using a retort pouch made to look like a glass jar. It’s clever, but with a safer, more functional approach.
In fact, many experts believe that packaging affects the buying process. The influence of packaging is important and goes beyond our tastes in food, fonts, and color, and appeals directly to consumers’ emotions - a hallmark trait of great brand identities that foster consumer loyalty. The concept package design Babushka employed a unique twist on mason jars while maintaining a modern, minimal aesthetic.
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2. Lyft x Baderbräu Brewing Beer Lyft partnered with a Chicago’s Baderbräu Brewing to promote safe driving and responsible drinking. How? By creating a limited-edition beer called the Five Star Lager. This brew is sold at bars only and drinking it grants the person 60 percent off their next Lyft ride. Now that’s a good deal and a great marketing campaign! The special edition can is colorful and intriguing. As a part of the Lyft brand, the deep pink color creates a popping contrast to the clean white background. Along with some lighter gray elements, the dark purple and the accompanying deep gray complete the color scheme to create a retro overlay effect within an interesting custom typeface.
Stacy’s colorful package designs portray three important message of female empowerment. They released the limited
4. Hummingbird Porridge Long gone are the days of oatmeal and porridge in sad paper packets. Hummingbird is here to bring a creative, playful personality to healthy breakfasts through their whimsical packaging designs. Instead of using traditional boxes or individual bags, Hummingbird opted for a paper carton. This makes opening and closing the product - especially during hectic mornings - a breeze for consumers. Each design is bright and beautiful. They feature custom illustrations of nature, which fits the Australia-based company well.
Lyft broke the car service mold when they partnered with Baderbräu to create this bold, geometric beer packaging.
3. Stacy’s Pita Chips - Women’s History Month Edition
The different types of oatmeal and porridge are colorcoded, listing the ingredients on the back with the adorable artwork.
Gender equality is a topic on everyone’s lips these days, and Stacy’s Pita Chips knew just how to take their conversation and turn it into action. This past February, the snack company released three limited edition female-centric package designs for their iconic pita chips. Each design is bold and colorful, but the similarities stop there. Unstoppable uses a bold black and pint contrast with simple negative space to grab consumers’ attention while portraying the power of women. The back in the middle (above) visually describes that lip service we know all too well - but instead, the quotes are positive affirmations that lift women up and strive towards equality. The final design is far and away from the most intricate and impressive.
Humminbird Porridge showcases its brand identity through whimsical illustrations and their product’s commitment to natural ingredients and excellence through the rustic neutral negative space.
5. Mood Coffee Mood is a coffee packaging project that speaks to coffee addicts everywhere, showing that they truly know the demographic. DIGITAL ISSUE NO.01 : FEBRUARY 2021 19
PACKAGING The clever and witty design closely mirrors the feeling we have right before we consume their product - sleepiness and exhaustion (#mood). Therefore, it creates a necessity to purchase the product to rid ourselves of tiredness and perk up with the help of Mood Coffee.
These designs are as energic and bright as they come. When put next to one another, the colorful tea cans -- which are reminiscent of Andy Warhol’s colorful aesthetic - embody a complete flavor explosion.
The mood that Mood is trying to evoke is created through the animated eyes in the logo design. Depending on the product, these eyes appear exhausted, defeated, or - in some cases - perked up and wired, seemingly from the product itself. This latter mood describes the feeling consumers are chasing after (to a degree) and subconsciously showcases the product’s effectiveness. Designed by David Hovhannisyan, this unique design utilizes the already established construction of a coffee jar. However, the concept is altered slightly and made a little more friendly and accessible with its natural, cardboard-like exterior and neutral colors. This keeps the concept extraordinary yet likable.
With these designs, tea is for more than the Royal Family! Contrasting typography and in-your-face hues captivate consumers while describing each blend.
7. Made Coffee Everything looks enchanting when covered in pastel colors - especially this soft blue and vermillion orange color scheme. But Made Coffee, which utilizes these hues, adds an air of strength through its strong typography and detailed custom illustrations upon the packaging design. The sky blue hue acts as the negative space and sets a calm yet trendy tone for the rest of the design. It leads customers’ eyes towards the center of the can, where modern typography creates a recognizable logo design. The small serif accents and the strikethrough line that flows through the heart of the word adds strength to the serene design without throwing the aesthetic off balance.
Mood Coffee uses a unique shape and subtle illustrations to captivate the right kind of consumer who’s on the huntfor a caffeine fix.
6. Wild Leaf Tea Wild Leaf, a producer of rejuvenating teas and herbal supplements, is sporting a bold and risky aesthetic that captures consumers’ eyes - possibly more than any otherproduct on this list! Forget about a single brand color - Wild Tea infuses their packaging design with a vivid color scheme that is mixed and matched, showing a big brand personality that is, as the company says, “good for both the body and the mind.”
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Made Coffee already has a unique canned product, but they went the extra mile with their intricate illustrations describing the coffee-making processon every package.
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8. Mirzam Chocolate Mirzam Chocolate won our hearts over with this beautifully illustrated design the moment we saw it! Mirzam is a bean-to-bar chocolate producer that puts the transparent chocolate making process into the focus of their brand identity, and as a result, we’re left with a spectacularly rich taste of dark cocoa and imagery to match. Following a dreamy maritime theme, this design sparks curiosity the moment the customers lay their eyes on the package design. The background to the whimsical, somber artwork is, of course, the spice route that continues to inspire Mirzam. Created by Backbone Branding, the chocolate package is a mesmerizing illustration depicting a boat on the water, traveling by the shores of Papua New Guinea.
Tempest Bourbon may not be real (yet), but the elegant typography and navy and gold colors add an air of sophistication that will certainly attract consumers who want a little luxury with their cocktail.
10. Essence Of Chicken The essence of chicken might not sound like something you’d want to drink when you first hear of it, but bear with us – Essence of Chicken is widely used in many Asian countries. It’s said to improve focus, energy levels and mood. It is taken as a daily dietary supplement, and it’s apparently incredibly beneficial for the body and the mind. But most importantly, its new pastel package design is an engaging and unique take on the dietary supplement.
Mirzam Chocolate portrays daring, dreamy scenes on each package design, showing fantastical excursions that inform the brand’s inspiration.
9. Tempest Bourbon This fictional bluegrass strength bourbon whiskey, a creation of Jason Carne, has it all – it’s enticingly beautiful, elegant and glamorous for sure, but the product and its design are also powerful and sleek at the same time.
As the designer Abingo Wang explains it, this product is typically marketed with the expected chicken illustration. But this time, ‘Chiko Traditional Essence of Chicken’ decided to go another route, and thus created this gorgeous package design. This center of focus is clear, simple, yet effective communication of the brand’s essence and the proposition.
It exudes sophistication and adventure in equal balance. Tempest is truly a time capsule made to transport you back in time, serving as an homage to the exciting era of jazz music, mobsters and prohibition. The packaging rises to the occasion, too It surely does its task well, as we’re feeling the overwhelming charisma of this amazingly sophisticated design. The gold foil and deep navy blue label shine with the impressively well-conveyed identity. The typography is specifically made to resemble the old-school designs, as it manages to look royal without looking tacky at the same time. 22 ASIA FOOD BEVERAGE THAILAND
Essence of Chicken uses swirling pastels to create a serene environment that customers gravitate towards.
Reference: https://www.designrush.com/trends/best-food-packaging-design-examples
SUPPLY CHAIN & LOGISTICS
COVID-19 has broken the global food supply chain. So now what? Reshaping food supply chains to prepare for the post-outbreak era.
DIGITAL ISSUE NO.01 : FEBRUARY 2021 23
The containment measures during the COVID-19 pandemic have drastically impacted the essential flow of food from farms and producers to consumers. Many lessons will be learned once the worst effects of COVID-19 subside, but we think one of the key lessons for food businesses is already crystal clear. Companies need to use the momentum of the outbreak as an opportunity to re-design their supply chain with future resilience in mind. How COVID-19 is disrupting supply chains From farm to fork, missing links in the food supply chain are causing increasing disruption and damage: • Harvests: As spring arrives, crops are rotting in the fields. Europe’s asparagus growers, for instance, are dramatically short of staff, with migrant workers from Eastern Europe unable to come to their farms due to border restrictions - or simply afraid to risk infection. • Logistics: Food transport, meanwhile, is steadily turning into a logistics nightmare. Where produce does get harvested, border controls and air freight restrictions are making international transport of fresh goods extremely difficult – and expensive. • Processing: Food processing plants are scaling or shutting down due to containment measures or staff shortages, with their suppliers scrambling to adjust their output. In Canada, for example, poultry farmers collectively acted to reduce their output by 12.6%. 24 ASIA FOOD BEVERAGE THAILAND
• Go-to-market: Companies that normally sell a significant portion of their output through out-of-home channels (for example soft drink producers) are seeing their sales slashed. • Sourcing: Supermarkets, while scoring stellar sales figures, are understaffed and underdelivered. Because of sourcing problems, products based on wide range of ingredients are becoming increasingly difficult to make and are therefore disappearing from store shelves. Stay 1 step ahead regarding Future of Food Forces fueling the transition Even before the coronavirus outbreak, the food supply chain was in transition. The forces at play are still the same, though t he pandemic has added fuel to quite a few of them: • Changing consumer preferences: More than ever, consumers are health-conscious and looking for fresh, additive-free food with traceable origins, with an increasing preference for local7. • Increasing volatility in supply: The coronavirus pandemic is further fueling volatility, which was already on the rise due to geopolitical and climate factors. • Changing trade conditions: On top of global trade wars and ensuing political tensions, COVID-19 and related containment measures are putting the brakes on international trade.
SUPPLY CHAIN & LOGISTICS • Tightening rules & standards: Food safety concerns will be further heightened in the wake of the pandemic, leading to more regulatory pressure. • Demographic and social changes: While growing populations and middle classes will remain a theme, we could see new social patterns emerge in the post-outbreak era, such as less globalization, as regional and local products capture a bigger share in production and consumption. • Rapid technological advances: IT innovations are improving not just efficiency and sustainability, but also supply chain visibility, particularly vital now to spot and address supply chain issues in an early stage. • Sustainability requirements & legislation: COVID-19 could slow the momentum of the transition to a carbon-neutral society (for example the EU’s Green Deal), but it also provides an opportunity to accelerate the shift. Building supply chain resilience In the post-outbreak era, what can food sector players do to make their supply chains both responsible and resilient? Solutions should run along these lines: • Go-to-market versatility: Existing go-to-market channels like bars and restaurants have closed down and expectations are that it will take 12-18 months before societies fully recover from COVID-19. Companies therefore need to invest in omnichannel capabilities, especially focusing on online/digital solutions. This should also include product fungibility across channels. • Go-to-market versatility: Existing go-to-market channels like bars and restaurants have closed down and expectations are that it will take 12-18 months before societies fully recover from COVID-19. Companies therefore need to invest in omnichannel capabilities, especially focusing on online/digital solutions. This should also include product fungibility across channels.
• End-to-end supply chain management: As sourcing ingredients/merchandise becomes harder for businesses, one alternative is to work with a wider pool of suppliers, including regional ones, and keep larger strategic stocks. A broad product range is more expensive to maintain, but spreads risks. An alternative is to simplify recipes and/or remove problem products from the portfolio, resulting in a leaner, more manageable product range, less risk and lower costs. That would also free up time and resources to invest in the development of innovative new products that combine a healthy lifestyle with minimal environmental impact. Meanwhile, it’s important to invest in relationships with supply chain partners. Supplier and customer loyalty and resilience are pivotal to ensure business continuity and to thrive post-COVID-19. • Industry 4.0: Digital supply networks are going to make businesses less vulnerable in the longer term. Robots, for instance, reduce dependence on migrant labor. Trackand-trace solutions help businesses zoom in on supply chain bottlenecks. And the latest tools based on artificial intelligence revolutionize business processes and scenario management, thereby reducing both costs and risks. AI supports companies in predicting uptake in demand in an early stage, anticipating future bottlenecks and choosing the best course of action. Make the most of downtime Nobody knows the timetable for the lifting of COVID-19 containment measures. But when the lockdown is over, businesses that have used the downtime well – by embracing supply chain innovation, diversification and collaboration, preferably also integrating sustainability goals– will come out fitter for the future.
References
1. https://www.economist.com/europe/2020/04/04/when-borders-close-who-will-pick-the-crops 2. https://www.nytimes.com/2020/04/10/business/economy/global-trade-shortages-coronavirus.html?referringSource=articleShare 3. https://business.financialpost.com/news/retail-marketing/chicken-farmers-to-shrink-national-flock-by-12-as-coronavirus-takes-toll-on-canadas-food-supply-chain 4. https://www.bloomberg.com/news/articles/2020-04-21/coke-says-covid-19-impact-on-second-quarter-to-be-material 5. https://www.ft.com/content/cb7d0c10-6eb8-11ea-89df-41bea055720b 6. https://www.theglobeandmail.com/business/article-food-producers-move-to-make-just-the-basics/ 7. https://www.forbes.com/sites/daphneewingchow/2020/03/31/five-ways-that-coronavirus-will-change-the-way-we-eat/ 8. https://www.forbes.com/sites/siminamistreanu/2020/03/13/covid-19-to-further-dampen-us-china-trade/#79721b7e668b 9. https://www.nytimes.com/2020/03/27/opinion/sunday/coronavirus-climate-change.html
DIGITAL ISSUE NO.01 : FEBRUARY 2021 25
ASIA UPDATE Asia Pacific Coconut Water Market (2020 to 2026) by Form, Packaging, Distribution Channel and Country.
“ASIA PACIFIC COCONUT WATER MARKET BY FORM, BY PACKAGING, BY DISTRIBUTION CHANNEL, BY COUNTRY, INDUSTRY ANALYSIS AND FORECAST, 2020 - 2026” The Asia Pacific Coconut Water Market is expected to witness market growth of 18.4% CAGR during the forecast period (2020-2026). Coconut water is observed to be a healthy drink that is accomplishing the expectations of modern consumers. It comprises less natural sugar and thus has a lower energy value as compared to other forms of juice. Coconut is rich in potassium, is considered an isotonic drink. This isotonic drink means it comprises naturally occurring electrolytes that are helpful in rehydration, particularly after sweating
during exercise. It is considered to be more natural solution than artificially produced isotonic drinks. As the packed coconut water relatively short shelf life, it becomes a big challenge so in order to deal with it several producers are offering frozen organic coconut water. This improves its shelf life, letting it to be transported to those regions wherever there is less availability of coconut water. The packaging is considered to be an exclusively essential product differentiator for those companies which are competing in the global organic coconut water market. Nowadays coconut water is available in small & compact, easy-to-carry tetra packs and plastic bottles. Much evidence has observed about the skin and hair and other health benefits of coconut water are anticipated to serve as a prospect for companies in the market of organic coconut water. The product is also consumed in health centers and yoga institutes as well as in gyms. Based on Form, the market is segmented into Liquid and Powder. Based on Packaging, the market is segmented into Tetra Pack, Plastic Bottle and Other Packaging. The report also covers geographical segmentation of Coconut Water market. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific. References: https://www.asiafoodbeverage.com/businesswire-news/
Nestle announces partnership with GK-Plug and Play to drive its innovation efforts in Indonesia Nestlé, one of the world’s leading food, nutrition, health and wellness companies, has formed a new partnership in Indonesia with Plug and Play, a global innovation platform headquartered in Silicon Valley in a bid to drive its innovation efforts across Southeast Asia. References: https://www.asiafoodbeverage.com/businesswire-news/
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Dicos, One of China’s Leading Fast-Food Chains, Adds Plant-Based JUST Egg to Menu Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced that Dicos, one of China’s leading fastfood chains, has added the award-winning JUST Egg to its menu at over 500 locations.
“We have witnessed the excitement consumers in China have for just egg, all driven by a generational move to heal their, more sustainable foods. We are grateful to partner with DICOS on this global plant-base protein milestone” Notably, the chain’s conventional egg patty will be replaced with JUST Egg’s pre-baked, folded format, marking the first time a major quick service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings. The addition of a plant-based egg at one of China’s most popular restaurants signals growing consumer excitement and business momentum for delicious, healthier and more sustainable foods.
Dicos stores in Shanghai, Beijing and Guangzhou as well as in Liaoning and Shandong provinces will introduce JUST Egg in three breakfast burgers, three bagel sandwiches and a “western” breakfast plate. To celebrate JUST Egg’s launch, the companies will leverage Weibo and WeChat in addition to Douyin and Kuaishou video-sharing platforms to build awareness and drive consumer trial through a series of breakfast “unboxing” videos featuring technology-oriented key opinion leaders. “The introduction of JUST Egg at Dicos is a product and brand upgrade based on consumers’ increasing interest in nutrition, healthier diets and environmental awareness. Adding JUST Egg to our core breakfast menu offerings will allow customers to experience JUST Egg in a variety of ways. We look forward to seeing the consumer response and will plan future menu offerings around it,” said Dicos Chief Marketing Officer Xie Yahui. “We’ve witnessed the excitement consumers in China have for JUST Egg, all driven by a generational move to healthier, more sustainable foods. We’re grateful to partner with Dicos on this global plant-based protein milestone,” said Eat Just co-founder and CEO Josh Tetrick. Reference: https://www.asiafoodbeverage.com/business-wire-news/
DIGITAL ISSUE NO.01 : FEBRUARY 2021 27
EVENT CALENDAR INT
DATE
: 4-6 MARCH 2021
TH
DATE
DATE
: 9-12 MARCH 2021
VENUE : Makuhari Messe, Chiba, Japan
ORGANIZER : Adsales Group
ORGANIZER : Japan Management Association
ORGANIZER : Koelnmesse Co.,Ltd. www.anufoodchina.com
INT
INT
DATE
TH
DATE
: 22-24 JUNE 2021
ORGANIZER : VNU Asia Pacific & STTA
ORGANIZER : EUROEXPO Messe
www.thailandlab.com
https://www.logimat-messe.de/en
TH
TH
TH
DATE
: 1-3 SEPTEMBER 2021
: 1-3 SEPTEMBER 2021
VENUE : BTEC
VENUE : Stuttgart Trade Fair Center
http://en.sialchina.com
DATE
Convention Center , Shenzhen, Chainak
www.jma.or.jp
DATE : 18-20 MAY 2021 VENUE : Shanghai New International Expo Center ORGANIZER : Comexposium Group, China Commerce Development Centerh
: 21-23 APRIL 2021
VENUE : Shenzhen World Exhibition &
VENUE : China Import and Export Fair
www.chinasinopack.com
INT
: 22 – 25 SEP 2021
DATE
: 22-24 SEPTEMBER 2021
VENUE : BTEC
VENUE : Bitec, Bangna, Bangkok
VENUE : Impact Muang Thong Thani
ORGANIZER : VNU Asia Pacific & TCELS
ORGANIZER : Messe Düsseldorf Asia
ORGANIZER : VNU Asia Pacific
https://www.pack-print.de/
https://bioasiapacific.com/
TH
INT
DATE
: 9-13 OCTORBER 2021
www.bangkok.freefromfoodexpo.com
DATE
: 24-26 NOVEMBER 2021
VENUE : Koelnmesse GmbH, Cologne, Germany
VENUE : Impact Muang Thong Thani
ORGANIZER : Koelnmesse GmbH
ORGANIZER : Expilink Global Network Co.,Ltd.
www.anuga.com
28 ASIA FOOD BEVERAGE THAILAND
www.logimat-iw.com
INT
DATE
: 24-27 NOVEMBER 2021
VENUE : Foire Internationale De Casablanca, Casablanca, Moroccoa ORGANIZER : Aicom Event www.siabexpo.com
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