MARKETING STRATEGIES & HR DEVELOPMENT by studer
STUDER PRESS CONFERENCE APRIL 22ND, 2021
Just over a year ago, STUDER had to cope with a decline in Sales, however still recorded the third-best year since its founding. However, the economic situation was already deteriorating significantly at that time. With the outbreak of the COVID-19 pandemic, many Countries imposed lockdowns in February and March, some of them severe. STUDER ended 2020 on a positive note thanks to an excellent order input at the beginning of the year and above all, due to a strong year-end spurt. The positive mood of customers has accompanied STUDER into 2021. A further economic recovery is noticeable.
Due to the worldwide travel restrictions and protective measures, and in the spirit of digitalization, this year’s STUDER press conference took place online. It is very encouraging that a record number of participants took part this year. To cater for the individual time zones, three events were held on the same day. Around 120 participants from more than 30 different countries participated in the event. 12
Asia pacific plant management
Traditionally, the STUDER press conference takes place as part of the Motion Meeting, the annual worldwide sales event. And this year, too, the events held online were united by the common motto: “STUDER Fight Club”. STUDER reported live from the boxing and training studio set up especially for these conferences. The last Motion Meeting took place over a year ago. Although STUDER had experienced a decline in sales at that time, the company still recorded the third-best year since its founding. However, the economic situation had already deteriorated sharply. “We are accustomed to this, because machine manufacturing is notoriously a very cyclical business and you need to be able to manage these fluctuations in order to survive”, says Jens Bleher, CEO of Fritz Studer AG. However, a new threat was appearing on the horizon for the world economy: The corona pandemic. “Initially it was a matter of protecting the staff and safeguarding the company”, continues Bleher. STUDER reacted
