Queenies Brand Guidelines

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CONTENTS PAGE 1

About Queenies

10 Table Menu

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Brand Colours

11 Specials Board and Black Board

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Font and Typography

12 Mini Coffee Guide

4

Brand Pattern

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Logo

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Logo Errors

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Loyalty and Business Cards

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Take out cups

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Menu Board

QUEENIE’S COFFEE SHOP

Queenie’s is a brand new and special coffee shop located in the heart of Huddersfield town centre. Queenie’s is a new venture for the Lawrence Batley Theatre, they service a whole wide selection of coffees and teas, including cappuccino, lattes, Yorkshire tea, and great range from teapigs.

The menu also features a selection of sandwiches, toasted melts, homemade soups and cakes. It’s welcoming atmosphere and their team make it perfect for the customers to sit in and enjoy a tastiest treats from a local award winning bakers, Proper Maid Cakes. The customers feel very relaxed by the atmosphere and satisfactory from the service provided by the staff.

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BRAND COLOUR SCHEME

C: 91% M: 79% Y: 62% K: 97%

C: 24% M: 100% Y: 81% K: 22%

R: 0 G: 0 B: 0

R: 137 G: 30 B: 43

# 000000

# 891E2B

C: 42% M: 85% Y: 91% K: 65%

C: 2% M: 9% Y: 14% K: 0%

R: 72 G: 37 B: 22

R: 245 G: 234 B: 221

# 482516

# F5CEADD

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FONT AND TYPOGRAPHY The chosen font for Queenies brand is ‘Din Condensed Bold’ which should be used for all title and text. Title and subtitle should be in upper case letters in their own size and main text in sentence case in its own size.

Upper Case Title

DIN CONDENSED BOLD

36pt

Upper Case Subtitle

DIN CONDENSED BOLD

24pt

Sentence Case Body Text

DIN CONDENSED BOLD

20pt

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BRAND PATTERN This is the brand pattern for Queenies which should be used on all of the items such as take out packaging, menu and specials/advertising materials. There are 3 different colour combinations for this pattern, cream, red and black which should be used accordingly. The cream pattern combo is the main brand pattern of the company used on company cards, loyalty cards, menu, small coffee guide and medium take out coffee cup. Red velvet colour combo should be used for large take out coffee cup and the black pattern combo should be used as a boarder for any specials/ blackboard and advertising materials so that they stand out from other objects. These should be used as full pattern, stickers and boarders.

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LOGO This logo is the main element of Queenies brand. This logo is an identity for Queenies, which has been designed specifically to fit in with the concept of the shop and with the brand pattern. This logo can be placed on a clear background if it is used on the shop window but it must always appear on a beige coloured background. The size of this logo is .... and the space around it should be 0.5cm

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0.5cm

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LOGO ERRORS Always use the digital version of the logo and do not try to recreate the logo.

These are some errors that need be avoided when using the logo as editing the logo can change the branding and identity of the shop. Do not use the logo on any colours other than the colour indicated and always make sure it is seen clearly by having some space around it. Avoid cramping the logo with text or the brand pattern.

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s e i n e e u Q s e i n e e u Queenies ss Queenies Q E s Q E F F O C e s i Queenies e FFEE O C n i COFFEE COFFEE e e n Queenies COFFEEQ Queenies u e e Qsu ies Queenies n e e u Q s e i s n e e u Q Q E Queenies E F F O C Queenies Q Queenies Queenies s Queenies s e e E E COFFEE F F i O C i COFFEE COFFEE C COFFEE OFFEE COFFEE en enCOFFEE Do not remove the pattern from the crown

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Always keep the logo straight and avoid rotating the logo

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Do not change the colours of the logo

Do not alter the text within the logo

Do not use the brand pattern as a background

Do not use coloured background other than the beige colour

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BUSINESS & LOYALTY CARD The logo should be placed on the front side of business and loyalty cards with the beige coloured background. Placing of the logo should always be in the centre of the cards with plenty of space around it. Other text such as ‘loyalty card’ can be placed underneath the logo. The front view of the cards should be kept simple and no other text/pattern or colour should be added. The pattern on the back of the business cards should not be changed.

Queenies COFFEE

Queenies COFFEE LOYALTY CARD

BUY 8 COFFEE’S WITH US AND GET YOUR 9TH COFFEE FOR FREE

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FREE 7

TAKE OUT CUPS Each take out cup should have a different design. The black design combo should be used on the big cup, red colour combo on the medium cup and a single brand pattern on the small cup. The take out bag should have the same sing brand pattern as a sticker on top of the bag. The sticker should always be used after an order to seal the bag to represent Queenies.

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MENU This is the order the menu should be shown and presented to the customers.

It should be displayed behind the counter as menu boards and as small menu on tables.

START THE DAY RIGHT

TOSTED MELTS

BREAKFAST FROM 8.30am - 11am Tosted doorstop with butter and jam (White or brown bread)

£0.80

Tosted tea cake with butter and jam

£1.50

Porridge with banana chips, blueberries or golden syrup

£2.00

Bacon doorstep (Made with extra thick bacon)

HOT BEVERAGES

TREAT YOUR TASTE BUDS

£3.20

Available in toasted sandwich on white or brown bread Available in Panini Ham, cheese and mustard Ham, cheese and tomatos Cheese, tomatos and pesto Cheese and beans

£3.00 £3.50

HAND CRAFTED ESPRESSO BASED FAIR TRADE COFFEE Espresso

£1.50

Macchiato

£1.50

Americano

£1.70

Latte

£1.90

Cappuccino

£1.90

Mochaccio

£2.00

Backed beans or scrambled egg on toasted doorstep

£2.50

Water

£1.20

Bacon brie and cranderry

ADD FLAVOUED SHOT FOR JUST 30p gingerbeer, vanilla, caramel or hazelnut

Juice Orange, Apple or Blackcurrant

£1.00

Banana and nutella

Hot Chocolate

Double cheese and double onions

Yorkshire Tea

Tuna, red onion, coriander and cheese

Death by Hot Chocolate (Hot choclate topped with crushed Maltesers, whipped cream, chocolate flake and mini marshmellows)

£2.95

Pot

SIMPLE BUT SCRUMPTIOUS Available in white or malted brown bread

TEA PIGS FINE TEAS Mug

SANDWICHES

£1.50 £2.00

Super Fruit

A hero to beat your hunger!

The LBT’S BLT (Made with extra thick bacon, lettuce and tomato with paprika mayonaise)

Ham, cheese and pickle

All served with salad garnish

£2.95

Ham and egg mayonnaise

Green Tea

Coronation chicken (Lightly curried mayonnaise with mango chutney)

£2.00

Chamomile

Chicken pea. hummus, chilli amd coriander

£2.00

Peppermint

HOME MADE SOUP

All £3.00

Tuna mayo, red onion and coriamder

Double cheese and double onion (chedder, red leister, spring and red onion

Darjeeling Earl Grey Tea

THE SUPER SANDWICH

CHIRLDREN’S MENU

SOMETHING FOR LITTLE KINGS & GUEENS Mini Sandwiches with a juice

£3.00

Choose from ham, cheese, jam or tunawith carrot and cucumber sticks on the side

SOFT DRINKS

ALWAYS HOT AND HEARTY SEE SPECIALS BOARD OR ASK FOR TODAY’S DELICIOUS FLAVOUR

FENTIMANS RANGE

£2.00

Dandelion& Burdock

Served with wedge of door stop

£3.00

Add a mug of soup to your tostie or sandwich for

£1.25

CAKES AND SWEET TREATS

INDULGENT DELIGHTS FROM PROPERMAID CAKES FOR HUDDERSFIELD. Wedge of round cake

£2.80

Slice of loaf cake

£2.30

Tray bake

£1.50

Ginger Beer Victorian Lemonade

CANS

£1.00

Coca Cola Fanta

BOTTLE GREEN RANGE Elderflower Pomegrate& Elderflower

£2.00

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MENU The table menu should be displayed this way. The brand pattern should be used for the outer and inner cover and the main menu inside should have a front cover with the logo on, which should be placed and attached to the patterned cover.

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SPECIALS MENU & BLACK BOARD The Special menu and black board should always have the black colour combo pattern around it as a frame so that it represents Queenies and to make the content and information stand out. The black board should have ‘Queenies coffee shop’ written in different typography.

Queenies COFFEE QUEENIES SPECIAL MENU BREAKFAST OFFER

+

OR

YORKSHIRE TEA

Toasted tea cakes/ toast and with any coffee or Yorkshire Tea.

£2.00

LUNCH OFFER

+

OR

Any sandwich, toasted melt, panini or homemade soup of the day with any coffee or Yorkshire Tea

£4.00

SWEET TREAT

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OR

YORKSHIRE TEA

Slice of cake with any coffee or Yorkshire Tea.

£3.20

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MINI COFFEE GUIDE The mini coffee guide should be placed next to the counter so that it is visible for the customers. It should also be placed in middle of the tables for the customers to look at whilst they decide on their order. The front cover of this card should only have a logo on it so no other text should be added to other than ‘coffee guide’

Queenies COFFEE COFFEE GUIDE

Queenies COFFEE COFFEE GUIDE

KNOW WHATS IN YOUR COFFEE.

ESPRESSO

MACCHIATO

AMERICANO

LATTE

CAPPUCCINO

MOCHACCIO

ESPRESSO

MILK FOAM

WATER

STEAMED MILK

WHIPPED CREAM

CHOCOLATE SYRUP

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