BRIEF _ IQRA BIBI
ABOUT TLC
“We are The Level Collective – an independent ethical clothing label about DESIGN, ADVENTURE, CHANGE. We work with designers and ethical makers from across the world to create; Ethical Apparel – Designed For Adventure. We are based in Sheffield, UK and have followers and customers worldwide.” https://www.thelevelcollective.com/who_we_are/
TLC BACKGROUND
DESIGN
CHANGE
Our range of ethical apparel derives its original styling through working with a variety of creative designers and ethical makers. The designs for our graphic T-shirts and Jumpers are created by some of the finest emerging illustrators / graphic designers / Typographers. We hand-screenprint the designs onto our uber soft ethically-made Bamboo and Organic cotton garments using waterbased eco inks right here in Sheffield, UK. Our extra chunky Beanie Hats are ethically handmade in Romania and then hand-finished in Sheffield with our hand-screenprinted cotton drill tags.
We like to do things differently. We don’t see why clothing has to be exploitative, wasteful and benefit only a small minority, so we do our best to make it fair – or ‘LEVEL’ if you like – for everyone involved:
Our Designers – We love to support independent design and our designers are paid a generous commission for every garment sold featuring their design – its part of our ‘collective’ ethos.
Our Makers – All of our clothing is made ethically and sustainably – our T-Shirts are Bamboo / Organic cotton blend, our Jumpers are 100% organic cotton and the working conditions, pay, working hours, employee rights of the makers have been formally approved by FairWear Foundation. Our Beanie Hats are custom handmade in Romania by a social enterprise that works to create opportunities for families to help themselves out of poverty. Men and women are trained, and employed to create our Beanies – providing the steady income and the support needed to move towards independence and to step out of poverty.
Our Customers – We create original ethical apparel to the highest quality using authentic skilled processes. Our designs start with pencil sketches, which are then painstakingly refined through to final designs ready to be hand screen printed by skilled printers. In short: we do things properly – but this process isn’t fast and isn’t cheap. But the end result is apparel and a brand that we are truly proud of. That said, we do try to keep prices as fair as possible for our customers.
ADVENTURE We are all about living and loving life to the full – being out there exploring and experiencing new places whether onfoot, wheel or board – on water, forest or mountain.
BRIEF This is an opportunity to create a design that could become part of apparel. This brief aims to give you clear direction , without hindering creativity. TLC want us to use our own style and skills to create a design that their customers will love which is also in-keeping with their brand identity.
CHOSEN THEMES After reading the brief and the specifications, I have chosen some of the given themes/ideas and did further research and development around them. I decided to mainly focus on typography and positive quotes.
Idea Development I have decided to focus on one quote “Embrace the Journey� and develop the design around it. These are some quick design ideas that I sketched out. I then went onto looking at these designs in more detail and also played around with the texture and the layout of it.
FINAL DESIGN