8th IRDO International Confernce 2013 by Inštitut za razvoj družbene odgovornosti

8. mednarodna konferenca Družbena odgovornost in izzivi časa 2013

»IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« ZBORNIK P O V Z E T KO V P R I S P E V KO V

8th international conference Social responsibility and current challenges 2013

»EDUCATION AND COMMUNICATION FOR MORE SOCIAL RESPONSIBILITY« CONFERENCE PROCEEDINGS SUMMARIES

Maribor, 7. - 9. marec 2013

IRDO - Inštitut za razvoj družbene odgovornosti Preradovičeva ulica 26, 2000 Maribor info@irdo.si www.irdo.si

Zbornik prispevkov je sestavljen iz dveh delov - tiskani del zbornika s povzetki prispevkov in zgoščenka s celotnimi prispevki predavateljev. Letošnja posebnost: na zgoščenki so zbrani prispevki vseh dosedanjih IRDO konferenc. Sklepi konference so objavljeni na spletni strani www.irdo.si. Izdal: Inštitut za razvoj družbene odgovornosti (IRDO) Zbirka: Družbena odgovornost Maribor, marec 2013 Uredniki: Anita Hrast, Matjaž Mulej, Sabina Kojc Recenzenta: ddr. Matjaž Mulej, dr. Andrej Fištravec Soavtorji: po programu konference, več kot 70 Naklada: 300 izvodov tiskani zbornik in 700 izvodov zgoščenka Grafično oblikovanje, tehnična ureditev in produkcija: Hiper Design - Uroš Zupančič s.p. (naslovnica, zgoščenka), Dorado Design - Kristijan Blažič s.p. (zbornik) Tisk zbornika: Anolis - Dejan \or|evi} s.p. Razmnoževanje in tisk zgoščenke: CD studio d.o.o. Za verodostojnost besedil odgovarjajo avtorji sami. Prispevki niso lektorirani. Mnenja avtorjev niso nujno tudi mnenja uredništva. Vsi prispevki so bili v dvojni strokovni recenziji. Za morebitne napake se opravičujemo.

CIP - Kataložni zapis o publikaciji Narodna in univerzitetna knjižnica, Ljubljana 005.35(082) 37(082) IRDO International Conference Social Responsibility and Current Challenges 2013 (8 ; 2013 ; Maribor) Education and communication for more social responsibility : zbornik povzetkov prispevkov = Izobraževanje in komuniciranje za več družbene odgovornosti : conference proceedings - summaries / 8th IRDO International Conference Social Responsibility and Current Challenges 2013, Maribor, Slovenia, 7th-9th March 2013 ; [uredniki Anita Hrast, Matjaž Mulej, Sabina Kojc]. - Maribor : Inštitut za razvoj družbene odgovornosti (IRDO), 2013. (Zbirka Družbena odgovornost) Del naklade izšlo v kompletu s CD-ROM-om ISBN 978-961-92971-6-2 1. Gl. stv. nasl. 2. Vzp. stv. nasl. 3. Dodat. nasl. 4. Hrast, Anita 265914368

Borut Pahor, predsednik Republike Slovenije Ä&#x152;astni pokrovitelj konference

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

SLAVNOSTNI NAGOVORI: POZDRAVNE BESEDE ČASTNEGA POKROVITELJA KONFERENCE, BORUTA PAHORJA, PREDSEDNIKA RS Ljubljana, 7.3.2013 Spoštovani, biti družbeno odgovoren v današnjih časih ni lahko. To zahteva od človeka veliko energije, predanosti, odrekanja in etičnega ravnanja za blaginjo družbe v kateri živimo. Od posameznika zahteva skrb za njegovo lastno dobro in za dobro nas vseh, saj smo vsi med seboj povezani in soodvisni. Narava življenja in družbe je takšna, da na dolgi rok dobro zmaga. Zato moramo kot posamezniki in družba ohranjati zdrave vrednote, kot so spoštovanje, solidarnost, pravičnost, poštenost, ljubezen do sebe in drugih, ohranjanje zdravja, družine kot osnovne celice, miru in ne nazadnje ohranjanja zdravja družbe v gospodarskem, socialnem, okoljskem in izobraževalnem smislu. Prav znanje je namreč tisto, ki ustvarja boljšo prihodnost. Vesel sem, da so nove evropske zaveze na področju družbene odgovornosti v duhu graditve boljših medsebojnih odnosov, da se zavedamo vplivov, ki jih imamo drug na drugega. Posamezniki, organizacije in podjetja, vsi skupaj na naravo. Le z zavedanjem vsega tega bomo lahko skupaj ustvarjali boljšo družbo v kateri živimo. Pri tem mora imeti skrb za dobro vseh nas prednost pred našimi lastnimi morebitnimi neuravnoteženimi interesi, težnjami po imeti preveč in biti nekaj, kar ni mogoče. Zavedati se moramo, da vsi živimo na nam skupnem planetu, da s svojimi ravnanji ne smemo prizadeti tiste, ki mislijo drugače in ne poglabljati nezaupanja. S poštenimi in iskrenimi mislimi ter dejanji lahko spremenimo marsikaj na bolje. Pomembno je, kakšen človek si. Samo to šteje. Verjamem, da bomo zmogli te krizne čase preživeti skupaj solidarno in z miroljubnim načinom sporazumevanja postaviti temelje za boljšo, bolj odgovorno in napredno družbo, v kateri bo denar samo eno izmed orodij za ustvarjanje boljše družbe, kjer se bo spoštovalo slehernega posameznika, ne glede na njegov socialni status, narodnost ali zaposlitev. Želim povabiti vse, kritično razmišljajoče posameznike in posameznice, podjetja in organizacije, k projektu »Slovenija 2030«, da v duhu družbene odgovornosti razmišljajo o obrisih naše države in družbe, kot bi jo želeli zapustiti našim otrokom, ki bodo v tistem času postali nosilci nove generacije slovenstva. Udeležencem in organizatorjem 8. mednarodne konference Družbena odgovornost in izzivi časa 2013: izobraževanje in komuniciranje za več družbene odgovornosti želim, da bi izmenjali čim več znanja in izkušenj ter tako pomagali soustvarjati našo skupno in boljšo prihodnost, kjer bodo načela družbene odgovornosti v polni meri zaživela tudi v praksi. S spoštovanjem, Borut Pahor, predsednik Republike Slovenije

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

1 Predgovor Pozdravni nagovor predsednika programskega odbora konference, ddr. Matjaža Muleja ZAKAJ BI IZOBRAŽEVALI IN KOMUNICIRALI O DRUŽENI ODGOVORNOSTI Pred kakšnima dvema mesecema je članica IRDO napisala, da je pred osmimi leti, ko smo začeli prirejati konference o družbeni odgovornosti, sicer pomagala, a je menila, da je družbena odgovornost lastnost, ki se razume sama po sebi, in se torej ukvarja ustanoviteljica IRDO s svojo ekipo z manj nujno zadevo; zdaj meni ista gospa zelo drugače. Ni edina. Vsaj na teniškega kolega z ogromno mednarodnih izkušenj se spomnim v isti sapi. Med prispevki za letošnjo konferenco je veliko avtorjev, ki jima dajejo prav. V nekem od njih je tudi podatek, da je Evropska unija postala tako zagreta za družbeno odgovornost, da je poleg daljše vrste njenih dokumentov o družbeni odgovornosti – kot poti iz sedanje hude svetovne družbeno-gospodarske krize – mogoče najti tudi govore obeh predsednikov glavnih organov EU, ki podpirata družbeno odgovornost in pozivata države članice k njej. Gre pač za to, da so vsa gospodarska in druga dejanja ljudi posledica odločitev ljudi, ki temeljijo na vrednotah, kulturi, etiki in normah (VKEN) ljudi, ne samo na njihovi strokovni usposobljenosti. Še več: uporaba vednosti in znanja je odvisna od VKEN. Primer: kdor zna streljati s puško, bo streljal ali na ljudi ali na papirnato tarčo; izbira je odvisna od prevladujočih VKEN. Iz odločitev in zato od VKEN ljudi v skupnem učinku je odvisno tudi naslednje, če zdaj nanizam nekaj podatkov kot ekonomist. Konkurenca koristi, neoliberalna zloraba svobodnega trga jo uničuje. V sodobne težave ljudi in gospodarstva vodi monopolizacija svetovnega trga brez družbene odgovornosti. Kapitalizem je v motu francoske revolucije obljubil enakost, bratstvo in svobodo, ne zlorabo, a slednje je danes veliko, ker so prevladale VKEN brez družbene odgovornosti. Nekaj podatkov: Po 1995 je delež ameriškega bogastva v rokah 1% Američanov zrasel od 37 na 70%; ZDA je na robu bankrota, razpon plač je 1-1000, pol Američanov so reveži. Slika sveta je še slabša: 85% človeštva ima pod 6$ dnevno. Po 55 letih rasti BDP ljudje v najbolj bogatih državah sveta niso bolj srečni. Samo 147 od 30 milijonov podjetij obvladuje 40% svetovnega trga. Ves svet je v krizi, tudi 'najbolj naprednim' državam grozi bankrot. Za okrevanje gospodarstva ni znan uporaben recept. Super-bogataši skrivajo v davčnih oazah vsaj 21 tisoč milijard dolarjev. Polovico ima 0,001% prebivalcev sveta. Če bi plačali davke, jim ne bi nič manjkalo, denarja pa bi se nabralo dovolj, da bi rešili vse probleme Afrike in Evrope. Če bi plačali samo davke na tri-odstotne obresti, bi se nabralo več denarja, kot ga imajo vsi dobrodelni skladi sveta. V skupini Bilderberg so predsedniki držav in vlad, generali, mednarodni bankirji, poslovneži in drugi. Lahko zamenjajo katero koli vlado. Mimo konkurence. Napačne metode gospodarjenja temeljijo na dolgovih; z Zahoda so se razširile uničevalno. Državni dolg ZDA je 47.000$ na občana, a družinski dolg 668.000, prihranki 1% tega. EU mafijo povezuje s korupcijo in pripravlja zaplembo mafijskega premoženja. EU zaradi korupcije letno izgubi kakih 120 milijard evrov, samo pri javnih naročilih 25 - 30% vseh sredstev. Po ocenah OZN so leta 2009 na svetu oprali 1.600 milijard $. Podobno nevarno je z globalnim gospodarstvom. Največja podjetja poslujejo po enostranskih in kratkoročnih merilih namesto z družbeno odgovornostjo. Tudi vlada ZDA je orodje za njihove dobičke, ljudje in narava ne štejejo nič. Nepodkupljivi politiki ne živijo dolgo. Za ta podjetja zanimive države dobijo kredite za pomoč, ne

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

morejo jih vrniti, postanejo sužnji tujih vlagateljev in velikih korporacij. 'Dogajanje v Evropi ustreza tipičnemu scenariju 'ekonomskih morilcev'. Državo s pomočjo skorumpiranih politikov potisnejo v nerazumne naložbe, mora se zadolžiti, za rešitev ponudijo strogo varčevanje, ukinjanje šolskega sistema, zdravstva in sociale; tako rešujejo bankirje, velike poslovneže in bogataše, ki so vzrok krize', pravi Perkins, desetletja ekonomski morilec. Njegova knjiga je zdaj izšla tudi v Sloveniji. Investicijski cikel naj bi temeljil na 'zelenih načelih'. Praksa ni taka. Rešitev? Družbena odgovornost podjetij in držav; doseže jo družbena odgovornost ljudi: kupujejo od družbeno odgovornih. To vodi v trajnostno bodočnost. Ne gre za revnejši življenjski standard, gre za omejitev na zares potrebno za želeni standard. Izobraževati in komunicirati o družbeni odgovornosti je torej nujno, da bodo naši otroci in vnuki imeli kje in s čim ter s kom živeti. Vsaka velika 'gospodarska' kriza doslej se je iztekla v vojno. Niti lokalne niti svetovne vojne niso pot iz krize, ampak v njo, so pa – z vidika vpliva VKEN in vpliva na VKEN – posledica vpliva, ki ne vsebuje družbene odgovornosti, ampak ozkosrčno in kratkoročno usmeritev: 'za mano je lahko tudi potop'. Prosim, nehajte sovražiti svoje otroke in vnuke, pa tudi sebe, in začnite prakticirati družbeno odgovornost. To je zame skupni imenovalec sporočila 8. mednarodne konference IRDO o družbeni odgovornosti. Hvala predsedniku države Republike Slovenije Borutu Pahorju, da nadaljuje podpiranje konference IRDO in nagrade Horus, kot sta IRDO glede tega podpirala dr. Janez Drnovšek in prof. dr. Danilo Türk. Ddr. Matjaž Mulej, predsednik Programskega odbora 8. IRDO konference

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Pozdravni nagovor rektorja Univerze v Mariboru, dr. Danijela Rebolja Dear colleagues, In his book The Web of Life, Fritjof Capra, an Austria-born American physicist, made an extremely important, albeit not an entirely new observation, based on the findings of a row of scientists, biologists, philosophers, mathematicians, chemists and others, the observation that cognition represents the meaning of life. Universities are very close to this essence since their primary mission is to discover, expand and spread knowledge. Capra also observes that mankind has reached a stage of development where a shift of paradigm from linear thinking to systems thinking is of the outmost importance. Systems thinking means the sort of thinking that emphasizes the whole rather than the parts and includes an understanding of reality based on the essential interdependence and interconnectedness at the heart of things. In science, the need for an integrated approach has been acknowledged in the beginning of the 20th century, especially in physics, biology, mathematics, economics, sociology and technology. Artists, on the other hand, were aware of the importance of systems thinking a lot earlier. As did classical philosophers and sages from the Far East, knowing that the world should be seen as an integrated whole rather than a dissociated collection of parts. And this interconnectedness – combining knowledge from various fields – is the most important feature of universities. Or at least it should be. Universities are therefore obliged to organize themselves in such a manner as to enable as many crossections of scientific fields as possible to stimulate new sparks of cognition. They are obliged to create an environment that will encourage curiosity, honesty, freedom of spirit, out-of-the-box thinking, cooperation and intensive exchange of knowledge both inside the university and between the university and its environment. I strongly belive, this is the direction universities should follow, and avoid the traps set by the selfish motives of the capital. Our motives should follow the demands of the spirit and the needs of the society. Due to the pursuit of knowledge, we assume enormous social responsibility.

Thank you!

Danijel Rebolj, rector University of Maribor

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KAZALO VSEBINE Pozdravne besede v imenu častnega pokrovitelja konference, Boruta Pahorja, predsednika RS .... 5

1 Predgovor .................................................................................... 7 Pozdravni nagovor predsednika Programskega odbora konference, ddr. Matjaža Muleja .......... 7 Pozdravni nagovor rektorja Univerze v Mariboru, Dr. Danijela Rebolja ...................................... 9

2 Program .................................................................................... 15 2.1

Program konference (SLO) .................................................................................. 15

2.2

Conference programme (ENG) ............................................................................ 20

2.3

Programski odbor ................................................................................................ 25

2.4

Organizacijski odbor .......................................................................................... 25

3 Povzetki referatov predavateljev .............................................. 27 1. dan: 7. marec 2013 PLENARNA PREDAVANJA TRAJNOSTNA IN DRUŽBENO ODGOVORNA UNIVERZA V MARIBORU - Konkretni program kako postati »Out of the Box« univerza ....................................................................................................................28 KAKO PRISTOPITI K TRAJNOSTI NA PODROČJU VISOKEGA ŠOLSTVA - POTREBA PO TRAJNOSTNI EKONOMIJI ........................................................................................................................................29 ZAVIST KOT MOTNJA ZA DRUŽBENO ODGOVORNOST: IZZIV, KI GA MORAJO OBRAVNAVATI VEČKULTURNE ORGANIZACIJE ..........................................................................................................30 CSR EUROPE: ENTERPRISE 2020 – GIBANJE PO VSEJ EVROPI Z: ZNANJEM ZA ZAPOSLITEV, TRAJNOSTNO ŽIVLJENJE V MESTIH ....................................................................................................31 VZPOREDNA PREDAVANJA, RAZPRAVE A. Izobraževalni modeli, programi in projekti na temo družbene odgovornosti ŠKOFIJSKA GIMNAZIJA V OKVIRU ZAVODA ANTONA MARTINA SLOMŠKA UVAJA UČENJE 1 NA 1..........34 KATERO OSNOVNO IZOBRAŽEVANJE IN KATERI SOPOTNIK ZA KATERI TRENING V ZNANOSTI IN TEHNOLOGIJI? UČENJE ZNANSTVENEGA JEZIKA IN EKSPERIMENTALNEGA OBLIKOVANJA: KAJ, ZAKAJ, KJE IN KAKO? ....................................................................................................................................35 ANALIZA IZVAJANJA STROKOVNIH ŠTUDIJ ZA MEDICINSKE POKLICE FAKULTETE MEDICINSKIH ZNANOSTI, UNIVERZA ''GOCE DELČEVA'' – IZKUŠNJE IN POTREBE ......................................................36 SISTEMSKO RAZMIŠLJANJE V FUNKCIJI DINAMIČNE ZAPLETENOSTI ..................................................37 DILEME UČENJA DRUŽBENO ODGOVORNEGA VEDENJA ZA ŠTUDENTE ............................................38 VODENJE ŠOLE IN ODNOS DO INOVATIVNOSTI KOT ENE OD DIMENZIJ DRUŽBENE ODGOVORNOSTI ............................................................................................................................38 VLOGA REGIONALNIH RAZVOJNIH AGENCIJ PRI KREPITVI DRUŽBENE ODGOVORNOSTI IN INOVATIVNOSTI: ŠTUDIJA PRIMERA PROJEKT CHANCE4CHANGE ......................................................39 USPOSABLJANJA PROSTOVOLJCEV ZA ODGOVORNO DRUŽBENO UDELEŽBO ..................................40

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

IZOBRAŽEVANJE ZA RAZVOJ ..............................................................................................................41 ZAUSTAVIMO MISELNI UPAD! NADALJEVANJE UČENJA IN VSEŽIVLJENSKO UČENJE Z ROKO V ROKI S PRINCIPI DRUŽBENE ODGOVORNOSTI ..............................................................................................42 B. Komuniciranje družbene odgovornosti PREDLOG TRAJNOSTNEGA MODELA ZA SPODBUJANJE USTVARJALNOSTI, INOVATIVNOSTI IN PODJETNOSTI UČENCEV V OSNOVNI ŠOLI ............................................................................................44 KOMUNICIRANJE V KULTURI, MARIBOR 2012- EVROPSKA PRESTOLNICA KULTURE ..................................45 PREDSTAVITEV PLATFORME CR NAVIGATOR - 5 LET GRADNJE PLATFORME TRAJNOSTNIH POSLOVNIH IDEJ, ORODIJ IN ŽIVLJENJSKIH NAVDIHOV ..............................................................................................46 MERJENJE DRUŽBENEGA POMENA BLAGOVNIH ZNAMK, KI TEMELJI NA REZULTATIH RAZISKAV GOODBRAND ..........................................................................................................................................46 DRUŽBENA ODGOVORNOST IN OECD NACIONALNA KONTAKTNA TOČKA SLOVENIJA ........................47 PREDSTAVITEV PROJEKTA TOVARNA TRAJNOSTNEGA TURIZMA GOODPLACE KOT POMEMBEN MOTIVATOR OBLIKOVANJA TRAJNOSTNE PONUDBE SLOVENSKEGA TURIZMA........................................48 PLAVANJE S TOKOM: IGRE, UČENJE IN TRAJNOSTNA SONARAVNOST....................................................48 PRAKTIČNA REŠITEV ZA USTVARJANJE OZAVEŠČENOSTI IN SPODBUJANJE DRUŽBENE ODGOVORNOSTI V POSLOVNEM SEGMENTU Z DRUŽBENO ODGOVORNIMI TEAM BUILDING AKTIVNOSTMI ..........................................................................................................................................49 RAZPRAVA O PRISTOPIH K RAZISKOVANJU KOMUNICIRANJA DRUŽBENE ODGOVORNOSTI: PREGLED LITERATURE ..................................................................................................................50 PROJEKT POZOR(!)NI ZA OKOLJE: OZAVEŠČANJE O ODGOVORNEM RAVNANJU Z OKOLJEM, RAZPETO MED PODJETJE, LOKALNO SKUPNOST IN MLADE ....................................................................51 DIALOG - DRUŽBENO ODGOVOREN NAČIN KOMUNIKACIJE ................................................................52 NEVROMARKETING SKOZI PRIZMO DRUŽBENE ODGOVORNOSTI ..........................................................52 KAKO KOMUNICIRATI DRUŽBENO ODGOVORNOST IN IZSLEDKI RAZISKAVE RAZUMEVANJE DRUŽBENE ODGOVORNOSTI V SLOVENSKIH ORGANIZACIJAH........................................................53 EVROPSKA NAGRADA DRUŽBENO ODGOVORNIH PODJETNIŠKIH PRAKS ........................................54 TRAJNOSTNO PROSTOVOLJSTVO - PRILOŽNOSTI ZA BREZPOSELNE ODRASLE UČEČE SE V SEKTORJU ZELENEGA GOSPODARSTVA ....................................................................................................................54 ZGODOVINSKI PREGLED DRUŽBENE ODGOVORNOSTI ........................................................................55 KOMUNICIRANJE NAGRADE HORUS IN OBJAVE V MEDIJIH ....................................................................56 C. Okrogla miza o družbeni odgovornosti v visokem šolstvu D. Okrogla miza: Intuitivno odločanje za več družbene odgovornosti INTUITIVNO ODLOČANJE – SPREMINJANJE NAVAD SKOZI NOVE POSLOVNE PRISTOPE, MODELE IN REŠITVE............................................................................................................................................60 POSLOVNO ODLOČANJE Z INTUICIJO IN SPREMINJANJE NAVAD V SLOVENSKIH PODJETJIH – študija primera ................................................................................................................................61

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

2. dan: 8. marec 2013 PLENARNA PREDAVANJA OTROCI Z ULICE, SIROTE ZARADI AIDSA, IN NEZAVAROVANI MLADOLETNIKI: KAR BERETE, NI TISTO, KAR VIDITE: RAZISKAVE IN HUMANITARNA POMOČ ............................................................................64 PRISTOJNOSTI ZA INOVACIJE IN TRAJNOSTNI RAZVOJ ......................................................................64 TRAJNOST V VISOKEM ŠOLSTVU: SPREMINJANJE SLEDILCEV V VODJE ................................................65 OSEBNE SPREMEMBE V SMERI DRUŽBENO ODGOVORNEGA IN TRAJNOSTNEGA BIVANJA IZOBRAŽEVALNI KONCEPTI IN IZKUŠNJE ............................................................................................66 VZPOREDNA PREDAVANJA, RAZPRAVE E. Razvoj individualnih in družbenih, organizacijskih SR politik INTEGRALNO - POLNOVREDNO, SODELOVALNO IN POVEZOVALNO - DO ZELENEGA GOSPODARSTVA ................................................................................................................................68 NACIONALNA STRATEGIJA SPODBUJANJA RAZVOJA DRUŽBENE ODGOVORNOSTI (PODJETIJ) V SLOVENIJI ................................................................................................................................................69 OKVIR ZA DRUŽBENO ODGOVORNOST V ČRNI GORI ............................................................................69 KLJUČNE TEME ZA DRUŽBENO IZOBRAŽEVANJE, KOMUNICIRANJE, KREATIVNOST IN SPREJEMANJE......70 CIVILIZACIJA NA RAZPOTJU ......................................................................................................................71 UNIVERZALNI TEMELJNI DOHODEK – ODGOVORNOST IN EMANCIPACIJA ............................................72 Z.A.S.U.K. - ZAVESTNO V ARHITEKTURI IN SMISELNI URBANIZACIJI KRAJEV..............................................73 F. Mladina in ustvarjalnost, DO strategije, projekti DRUŽINSKO SKUPINSKO SOOČENJE - SISTEMSKI, DRUŽBENO ODGOVOREN NAČIN ZA PODPORO POSAMEZNIKOM S TEŽAVAMI ........................................................................................76 MODEL M IN KARIERNO NAČRTOVANJE VEČJE ZAPOSLJIVOSTI MLADIH: EVALVIRANJE OBSTOJEČEGA LASTNEGA KULTURNEGA KAPITALA ..........................................................................77 MLADI ZA NAPREDEK MARIBORA: IZKUŠNJE Z UPORABO OCENJEVALNEGA KRITERIJA »DRUŽBENA ODGOVORNOST«............................................................................................................................77 SKUPNO DELOVANJE ZA DOLGOROČNE RAZVOJNE CİLJE ZDRUŽENİH NARODOV: UČENJE S SAMO-AKTİVİRANJEM PO PRİSTOPU C:F ..........................................................................................78 CITY VOLUNTEERS: IZOBRAŽEVANJE IN KOMUNICIRANJE ZA PROSTOVOLJSTVO NA LOKALNEM NIVOJU ..........................................................................................................................................79 ODGOVORNOST MED GENERACIJAMI – MEDGENERACIJSKO SODELOVANJE IN PROSTOVOLJSTVO ....81 IZOBRAŽEVANJE NAŠE MLADINE, DA POSTANE NARAVNO DRUŽBENO ODGOVORNA ....................82 VEČ KOT KAZEN: OBNOVITVENI PRAVNI PROCESI - DRUŽBENO ODGOVOREN PRISTOP K POPRAVILU ŠKODE, KI SO NASTALE ZARADI KRIMINALA ..................................................................83 PREGANJANJE KORUPCIJE JE DRUŽBENO ODGOVORNO ..............................................................84 GALLUS IN MOZART – GLASNIKA DRUŽBENE ODGOVORNOSTI? VPLIV IZKUSTVA POSLUŠANJA (KLASIČNE) GLASBE NA ZAVEDANJE DRUŽBENE ODGOVORNOSTI ..................................................84 DEVIANTNOST, DELINKVENTNOST IN ZAKON CESTE........................................................................86 KREPITEV DIALOGA MED MLADIMI SLOVENCI V SLOVENIJI IN V TUJINI ............................................86 DRUŽBENA ODGOVORNOST V OSNOVNOŠOLSKEM IZOBRAŽEVANJU ............................................87 G. Letno srečanje članov inštituta IRDO

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

3. dan: 9. marec 2013 PLENARNA PREDAVANJA OSREDNJI SLOVENSKI MEDIJ IN DRUŽBENA ODGOVORNOST DNEVNIKOV IZBOR NAJBOLJŠIH ZAPOSLOVALCEV ZLATA NIT ..............................................................................................................92 SLOVENIJA KOT UČNA REGIJA ZA TRAJNOSTNI RAZVOJ ....................................................................92 RAZUMEVANJE MEDNARODNIH STANDARDOV DOP: PRIMERJALNA ANALIZA......................................93 DRUŽBENA ODGOVORNOST, INOVATIVNOST IN PODJETNIŠTVO ......................................................94 STUDIO MODERNA – TKANJE TRAJNOSTNO NARAVNANE FILOZOFIJE V POSLOVNE PORE PODJETJA ....95 PREDSTAVITEV ‘ETHICAL CORPORATION & STAKEHOLDER INTELLIGENCE’ ..........................................96 VZPOREDNA PREDAVANJA, RAZPRAVE H. Inovacije in podjetništvo OKOLJSKA IN EKONOMSKA UČINKOVITOST PODJETIJ ......................................................................98 NOV MODEL MANAGEMENTA ČLOVEŠKIH VIROV KOT OSNOVA ZA DRUŽBENO ODGOVORNO VEDENJE ORGANIZACIJE ....................................................................................................................99 SOCIALNO PODJETNIŠTVO KOT GIBALO DRUŽBENIH SPREMEMB IN RAZVOJA ................................100 POMEN PROUČEVANJA PODJETJA ZA RAZVOJ PODJETJA ................................................................101 POMEN PROUČEVANJA OKOLJA ZA RAZVOJ ODGOVORNE POLITIKE PODJETJA..............................101 STRATEŠKO NAČRTOVANJE DRUŽBENE ODGOVORNOSTI V SLOVENSKIH PODJETJIH KOT DEL INOVATIVNOSTI................................................................................................................................102 I. Študentska sekcija: Predstavitev nekaterih izstopajočih diplomskih, magistrskih in doktorskih del slovenskih študentov iz različnih fakultet J. OKROGLA MIZA: "Slovenski protesti in 5 mariborskih vstaj" K. Objave prispevkov brez predavanj POT K NOVEMU EKONOMSKEMU MODELU IN IZOBRAŽEVANJE ..............................................108 ČLOVEK HOMO SAPIENS, ENA ZVRST V KRALJSTVU ŽIVIH BITIJ V BIOSFERI PLANETA ZEMLJE – IZVOR IN SEDANJOST ............................................................................................................108 O OBVLADOVANJU DRUŽBENE ODGOVORNOSTI POLITIČNIH SISTEMOV ................................109 EUROPEAN YOUTH CAPITAL MARIBOR 2013............................................................................110

4 Referati predavateljev v celoti ................................................ 111 5 Reference predavateljev .......................................................... 112 6 Sklepi konference ....................................................................127 7 Organizatorji, sponzorji, sofinancerji ........................................128 8 Objave ......................................................................................132 9 Zahvala ....................................................................................138 13

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

2 PROGRAM 2.1 PROGRAM KONFERENCE 1. dan: 7. marec 2013 URA

8:30 - 9:00 9:00 - 10:00

10:00 - 10:30 11:00 - 12:00 10:30 - 12:00 10:30 - 10:45

10:45 - 11:00 11:00 - 11:20

11:20 - 12:00

12:00 - 13:00 13:00 - 14:00 14:00 - 16:30

PROGRAM

Registracija udeležencev UVODNI NAGOVORI: Ddr. Matjaž Mulej, predsednik programskega odbora 8. IRDO konference Dr. Danijel Rebolj, rektor Univerze v Mariboru Patricija Čular, državna sekretarka, Ministrstvo za delo, družino in socialne zadeve Predstavnik častnega pokrovitelja - Dr. Boštjan Žekš, svetovalec predsednika RS za visoko šolstvo, znanost in tehnologijo ODMOR

NOVINARSKA KONFERENCA PLENARNA PREDAVANJA TRAJNOSTNA IN DRUŽBENO ODGOVORNA UNIVERZA V MARIBORU KONKRETNI PROGRAM KAKO POSTATI »OUT OF THE BOx« UNIVERZA dr. Danijel Rebolj, rektor Univerze v Mariboru, dr. Lučka Lorber, prorektorica za razvoj kakovosti Univerze v Mariboru, mag. Hermina Pika Radmilovič, predstojnica Centra za razvoj kakovosti Univerze v Mariboru KAKO PRISTOPITI K TRAJNOSTI NA PODROČJU VISOKEGA ŠOLSTVA - POTREBA PO TRAJNOSTNI EKONOMIJI Jožica Knez-Riedl, Ph. D. ZAVIST KOT MOTNJA ZA DRUŽBENO ODGOVORNOST: IZZIV, KI GA MORAJO OBRAVNAVATI VEČKULTURNE ORGANIZACIJE Alberto G Canen, COPPE/Federal University of Rio de Janeiro, Ana Canen, Department of Educational Studies/Federal University of Rio de Janeiro CSR EUROPE: ENTERPRISE 2020 GIBANJE PO VSEJ EVROPI: ZNANJA IN SPRETNOSTI ZA DELOVNA MESTA, TRAJNOSTNO ŽIVLJENJE V MESTIH Felicien Nkundabagenzi, Head of Membership and Stakeholder Relations at CSR Europe KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ Odmor za kosilo VZPOREDNA PREDAVANJA, RAZPRAVE A. Izobraževalni modeli, programi in projekti na temo družbene odgovornosti ŠKOFIJSKA GIMNAZIJA V OKVIRU ZAVODA ANTONA MARTINA SLOMŠKA UVAJA UČENJE 1 NA 1 Doc. dr. Magdalena Šverc, mag. Andrej Flogie, Kristjan Perčič, Maja Vičič Karbonja, Domen Kovačič, Zavod Antona Martina Slomška, Slovenia KATERO OSNOVNO IZOBRAŽEVANJE IN KATERI SOPOTNIK ZA KATERI TRENING V ZNANOSTI IN TEHNOLOGIJI? UČENJE ZNANSTVENEGA JEZIKA IN EKSPERIMENTALNEGA OBLIKOVANJA: KAJ, ZAKAJ, KJE IN KAKO? Pierre Bricage, AFSCET, Paris, France ANALIZA IZVAJANJA STROKOVNIH ŠTUDIJ ZA MEDICINSKE POKLICE FAKULTETE MEDICINSKIH ZNANOSTI, UNIVERZA "GOCE DELČEVA" - IZKUŠNJE IN POTREBE Sofija Petkovska, University "Goce Delchev" –Shtip, R.Macedonia, Faculty of Medical Sciences, Macedonia, Biljana Gjorgjeska, University "Goce Delchev" –Shtip, R.Macedonia, Faculty of Medical Sciences, Macedonia SISTEMSKO RAZMIŠLJANJE V FUNKCIJI DINAMIČNE ZAPLETENOSTI Elenica Sofijanova, University of Goce Delcev, Faculty of Agriculture, Stip, Macedonia, Milka Zdravkovska, University of Goce Delcev, Faculty of Medicine, Stip, Macedonia, Ivona Kovacevska, University of Goce Delcev, Faculty of Medicine, Stip, Macedonia, Olivera Spirovska, Student of Faculty of Agriculture, Stip, Macedonia DILEME POUČEVANJA DRUŽBENO ODGOVORNEGA VEDENJA ŠTUDENTOM Assoc. Prof. Dr. Zdenka Zenko Faculty of Economics and Business, University of Maribor, Slovenia 15

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

VODENJE ŠOLE IN NJEGOV ODNOS DO INOVATIVNOSTI KOT ENE OD DIMENZIJ DRUŽBENE ODGOVORNOSTI Melita Moretti M.Sc., Business Consulting, Slovenia, Natalija Postružnik M.Sc., Zavarovalnica Maribor d.d., Slovenia and Adi Moretti, Student, Faculty of Arts, University of Ljubljana, Slovenia VLOGA REGIONALNIH RAZVOJNIH AGENCIJ PRI KREPITVI DRUŽBENE ODGOVORNOSTI IN INOVATIVNOSTI: ŠTUDIJA PRIMERA PROJEKT CHANCE4CHANGE M.Sc. Amna Potočnik, Maribor Development Agency, Slovenia, dr. Simona Šarotar Žižek, ddr. Matjaž Mulej, University of Maribor, Faculty of Economics and Business, and IRDO Institute for development of social responsibility, Slovenia USPOSABLJANJA PROSTOVOLJCEV ZA ODGOVORNO DRUŽBENO UDELEŽBO Primož Jamšek, strokovni vodja programa Prostovoljstva Slovenska filantropija, Združenje za promocijo prostovoljstva IZOBRAŽEVANJE ZA RAZVOJ Maja Planinc, organizatorka programa Izobraževanje za razvoj, UNICEF Slovenija ZAUSTAVIMO MISELNI UPAD! NADALJEVANJE UČENJA IN VSEŽIVLJENSKO UČENJE Z ROKO V ROKI S PRINCIPI DRUŽBENE ODGOVORNOSTI Borut Ambrožič, Slovenian Parliament, Slovenia B. Komuniciranje družbene odgovornosti PREDLOG TRAJNOSTNEGA MODELA ZA SPODBUJANJE USTVARJALNOSTI, INOVATIVNOSTI IN PODJETNOSTI UČENCEV V OSNOVNI ŠOLI Prof. Dr. Borut Likar, University of Primorska, Faculty of Management, Koper, Slovenia, Dr. Franc Cankar, National Education Institute, Ljubljana, Slovenia, Blaž Zupan, Faculty of Economics, The Centre of Excellence for Biosensors, Instrumentation and Process Control – COBIK, Slovenia KOMUNCIRANJE V KULTURI, EVROPSKA PRESTOLNICA KULTURE MARIBOR 2012 Dr. Suzana Žilič Fišer, Mag. Mia Miše, Slovenia PREDSTAVITEV DO NAVIGATOR - PREDSTAVITEV 5 LET GRADNJE PLATFORME TRAJNOSTNIH POSLOVNIH IDEJ, ORODIJ IN ŽIVLJENJSKIH NAVDIHOV Pawel Nizinski, CEO Goodbrand & Company Polska CEE, publisher of CR Navigator MERJENJE DRUŽBENEGA POMENA BLAGOVNIH ZNAMK, KI TEMELJIJO NA REZULTATIH RAZISKAV GOODBRAND Pawel Nizinski, CEO Goodbrand & Company Polska CEE, publisher of CR Navigator DRUŽBENA ODGOVORNOST IN OECD NACIONALNA KONTAKTNA TOČKA SLOVENIJA Mateja Valenci, vodja OECD NKT Slovenija PREDSTAVITEV PROJEKTA TOVARNA TRAJNOSTNEGA TURIZMA GOODPLACE KOT POMEMBEN MOTIVATOR OBLIKOVANJA TRAJNOSTNE PONUDBE SLOVENSKEGA TURIZMA Jana Apih, managing director of GoodPlace, Slovenia, Ivana Galič, GoodPlace co-founder PLAVANJE S TOKOM: IGRE, UČENJE IN TRAJNOSTNA SONARAVNOST Eric Mahleb, Founder, LGMi Berlin, Germany PRAKTIČNA REŠITEV ZA USTVARJANJE OZAVEŠČENOSTI IN SPODBUJANJE DRUŽBENE ODGOVORNOSTI V POSLOVNEM SEGMENTU Z DRUŽBENO ODGOVORNIMI TEAM BUILDING AKTIVNOSTMI Ana Rozman, TBA d. o. o., Slovenia RAZPRAVA O PRISTOPIH K RAZISKOVANJU KOMUNICIRANJA DRUŽBENE ODGOVORNOSTI: PREGLED LITERATURE Nataša Verk, Faculty of Social Sciences, University of Ljubljana, Prof. Dr. Urša Golob, Faculty of Social Sciences, University of Ljubljana, Slovenia PROJEKT POZOR(!)NI ZA OKOLJE: OZAVEŠČANJE O ODGOVORNEM RAVNANJU Z OKOLJEM, RAZPETO MED PODJETJE, LOKALNO SKUPNOST IN MLADE Ana Verčko Grilec, Anja Komatar, Goodyear Dunlop Sava Tires, Slovenia DIALOG - DRUŽBENO ODGOVOREN NAČIN KOMUNIKACIJE Metka Penko Natlačen, univ. dipl. prav., Gospodarska zbornica Slovenije, Samostojna pravna svetovalka, Strokovna vodja projekta Alternativno reševanje sporov, Slovenia NEVROMARKETING SKOZI PRIZMO DRUŽBENE ODGOVORNOSTI Andreja Ternar B.C., Slovenia 16

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KOMUNICIRANJE DRUŽBENE ODGOVORNOSTI IN POVZETEK RAZISKAVE O RAZUMEVANJU DRUŽBENE ODGOVORNOSTI V SLOVENSKIH ORGANIZACIJAH Lidija Novak, Slovenia EVROPSKA NAGRADA DRUŽBENO ODGOVORNIH PODJETNIŠKIH PRAKS Petra Hartman, Aleš Kranjc Kušlan, both Ekvilib Institute, Slovenia TRAJNOSTNO PROSTOVOLJSTVO - PRILOŽNOSTI ZA BREZPOSELNE ODRASLE UČEČE SE V SEKTORJU ZELENEGA GOSPODARSTVA Alenka Zelenič, Slovenia ZGODOVINSKI PREGLED DRUŽBENE ODGOVORNOSTI Aleš Jambrek, univ. dipl. prof. sociologije in zgodovine, Inštitut IRDO, zasl. prof. ddr. Matjaž Mulej, Slovenia KOMUNICIRANJE NAGRADE HORUS IN OBJAVE V MEDIJIH Anita Hrast, IRDO – Institute for the Development of Social Responsibility, Lidija Novak, Slovenian Association for Public Relations (PRSS), Anja Mohorič, PRESS CLIPPING, d.o.o., Slovenia C. Okrogla miza o družbeni odgovornosti v visokem šolstvu D. Okrogla miza: Intuitivno odločanje za več družbene odgovornosti INTUITIVNO ODLOČANJE – SPREMINJANJE NAVAD SKOZI NOVE POSLOVNE PRISTOPE, MODELE IN REŠITVE mag. Vesna Kovačič, IRDO in InCo, mag. Violeta Bulc, Vibacom in InCo, Urška Battelino, InCo, Slovenia POSLOVNO ODLOČANJE Z INTUICIJO IN SPREMINJANJE NAVAD V SLOVENSKIH PODJETJIH – ŠTUDIJA PRIMERA mag. Vesna Kovačič, IRDO, mag. Danijela Kocuvan, IRDO, Slovenia

2. dan: 8. marec 2013 URA

8:30 - 9:00 9:00 - 11:00 09:00 - 09:30 09:30 - 09:50 09:50 - 10:20 10:20 - 10:40

10:40 11:00 12:00 13:00

11:00 12:00 13:00 16:00

PROGRAM

Registracija udeležencev PLENARNA PREDAVANJA OTROCI Z ULICE, SIROTE ZARADI AIDSA, IN NEZAVAROVANI MLADOLETNIKI: KAR BERETE, NI TISTO, KAR VIDITE: RAZISKAVE IN HUMANITARNA POMOČ Lewis Aptekar, Professor, Counselor Education, San Jose State University, CA USA PRISTOJNOSTI ZA INOVACIJE IN TRAJNOSTNI RAZVOJ Gerald Steiner, Harvard University, Weatherhead Center for International Affairs (WCFIA), BOSTON, MA, USA TRAJNOST V VISOKEM ŠOLSTVU: SPREMINJANJE SLEDILCEV V VODJE Mag. Dr. Filippina Risopoulos-Pichler, Nachhaltige Universität Graz/Sustainability4U, Institut für Geographie und Raumforschung, Graz, Austria OSEBNE SPREMEMBE V SMERI DRUŽBENO ODGOVORNEGA IN TRAJNOSTNEGA BIVANJA - IZOBRAŽEVALNI KONCEPTI IN IZKUŠNJE Dipl. Ing. Dr. Ulrike Seebacher MSc, Senior Researcher, Institute of Systems Sciences, Innovation, and Sustainability Research, University of Graz, Austria ODMOR

KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ Odmor za kosilo VZPOREDNA PREDAVANJA, RAZPRAVE E. Razvoj individualnih in družbenih, organizacijskih SR politik INTEGRALNO - POLNOVREDNO, SODELOVALNO IN POVEZOVALNO DO ZELENEGA GOSPODARSTVA dr. Darja Piciga, Slovenia NACIONALNA STRATEGIJA SPODBUJANJA RAZVOJA DO(P) V SLOVENIJI Metka Štoka Debevec, Anita Hrast, prof ddr. Matjaž Mulej, all IRDO, Slovenia OKVIR ZA DRUŽBENO ODGOVORNOST V ČRNI GORI M.A. Bosiljka Vuković, Marija Mijušković, both Ministry for Sustainable Development and Tourism, Government of Montenegro KLJUČNE TEME ZA DRUŽBENO IZOBRAŽEVANJE, KOMUNICIRANJE, KREATIVNOST, IN SPREJEMANJE Dr. Robert G. Dyck, Ph.D., Emeritus Professor of Public and International Affairs, Virginia Tech, Blacksburg, Virginia, USA. 17

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

CIVILIZACIJA NA RAZPOTJU Anton Komat, biozof, samozaposlen v kulturi, pisatelj in scenarist, Slovenija UNIVERZALNI TEMELJNI DOHODEK – ODGOVORNOST IN EMANCIPACIJA Branko Gerlič, Tajnik sekcije za preučevanje in promocijo UTD pri Zofijini ljubimci, društvo za razvoj humanistike, Maribor, Slovenia Z.A.S.U.K. - ZAVESTNO V ARHITEKTURI IN SMISELNI URBANIZACIJI KRAJEV Vesna Rebernak, univ. dipl. ing. arh., Slovenia F. Mladina in ustvarjalnost, DO strategije, projekti DRUŽINSKO SKUPINSKO SOOČENJE - SISTEMSKI, DRUŽBENO ODGOVOREN NAČIN ZA PODPORO POSAMEZNIKOM S TEŽAVAMI Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology MODEL M IN KARIERNO NAČRTOVANJE VEČJE ZAPOSLJIVOSTI MLADIH: EVALVIRANJE OBSTOJEČEGA LASTNEGA KULTURNEGA KAPITALA Dr. Andrej Fištravec, Anita Hrast, Aleš Jambrek, IRDO, Slovenia MLADI ZA NAPREDEK MARIBORA: IZKUŠNJE Z UPORABO OCENJEVALNEGA KRITERIJA »DRUŽBENA ODGOVORNOST« Urška Žiger, ZPM - Association of friends of youth, Maribor, Slovenia SKUPNO DELOVANJE ZA DOLGOROČNE RAZVOJNE CILJE ZDRUŽENIH NARODOV: UČENJE S SAMO-AKTIVIRANJEM PO PRISTOPU C:F Damla Aktan, president of Challenge: Future Chapters Global Network Izmir University of Economics, PhD Candidate, Metka Ule Novak, Vice-president, Challenge:Future, Bistra Kumbaroska, Online community manager, Challenge:Future" CITy VOLUNTEERS: IZOBRAŽEVANJE IN KOMUNICIRANJE ZA PROSTOVOLJSTVO NA LOKALNEM NIVOJU Primož Jamšek, Slovenska filantropija, Slovenia ODGOVORNOST MED GENERACIJAMI – MEDGENERACIJSKO SODELOVANJE IN PROSTOVOLJSTVO Primož Jamšek in Barbara Goričan, Slovenia IZOBRAŽEVANJE NAŠE MLADINE, DA POSTANE NARAVNO DRUŽBENO ODGOVORNA Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology VEČ KOT KAZEN: OBNOVITVENI PRAVNI PROCESI - DRUŽBENO ODGOVOREN PRISTOP K POPRAVILU ŠKODE, KI SO NASTALE ZARADI KRIMINALA Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology PREGANJANJE KORUPCIJE JE DRUŽBENO ODGOVORNO ETHOS Initiative, UN GC Slovenia, dr. Tina Eržen, Vita Habjan GALLUS IN MOZART – GLASNIKA DRUŽBENE ODGOVORNOSTI? VPLIV IZKUSTVA POSLUŠANJA (KLASIČNE) GLASBE NA ZAVEDANJE DRUŽBENE ODGOVORNOSTI Tomaž Bole, Gallus J. Carniolus zavod/Institute, Ljubljana, Slovenia DEVIANTNOST, DELINKVENTNOST IN ZAKON CESTE Dr. Andrej Naterer, Slovenia KREPITEV DIALOGA MED MLADIMI SLOVENCI V SLOVENIJI IN V TUJINI Sabina Kojc, Anita Hrast, IRDO, Slovenia DRUŽBENA ODGOVORNOST V OSNOVNOŠOLSKEM IZOBRAŽEVANJU Ddr. Matjaž Mulej, IRDO - Inštitut za razvoj družbene odgovornosti in EPF Ekonomsko-poslovna fakulteta Univerze v Mariboru, Maja Mernik, prof. pedagogike in sociologije kulture, Osnovna Šola Ludvika Pliberška Maribor, Nomi Hrast, Osnovna Šola Ludvika Pliberška Maribor, Anita Hrast, IRDO - Inštitut za razvoj družbene odgovornosti G. Letno srečanje članov inštituta IRDO

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

3. dan: 9. marec 2013 URA

8:30 - 9:00 9:00 - 11:00 09:00 - 09:20 09:20 - 09:40 09:40 - 10:00

10:00 - 10:20 10:20 - 10:40

10:40 - 11:00 11:00 - 11:30 11:30 - 12:30 12:30 - 14:00

PROGRAM

Registracija udeležencev PLENARNA PREDAVANJA OSREDNJI SLOVENSKI MEDIJ IN DRUŽBENA ODGOVORNOST - DNEVNIKOV IZBOR NAJBOLJŠIH ZAPOSLOVALCEV ZLATA NIT Jana Petkovšek Štakul SLOVENIJA KOT UČNA REGIJA ZA TRAJNOSTNI RAZVOJ DDr. Ana Vovk Korže, Mojca Kokot Krajnc, both International Centre for Ecoremediation, Faculty of Arts, University of Maribor, Slovenia RAZUMEVANJE MEDNARODNIH STANDARDOV DOP: PRIMERJALNA ANALIZA Assoc. Prof. Dr. Petya Dankova, Economics and Management of Industry Dept., University of Economics – Varna, Bulgaria, Dr. Milena Valeva, Research Fellow at EthNa Competence Center CSR, University of Applied Sciences, Niederrhein DRUŽBENA ODGOVORNOST, INOVATIVNOST IN PODJETNIŠTVO Michael Winger STUDIO MODERNA – TKANJE TRAJNOSTNO NARAVNANE FILOZOFIJE V POSLOVNE PORE PODJETJA Živa Vadnov, director of corporate responsibility projects, Studio Moderna storitve, d.o.o., Slovenia PREDSTAVITEV ‘ETHICAL CORPORATION & STAKEHOLDER INTELLIGENCE’ Toby Webb, Founder, Ethical Corporation & Stakeholder Intelligence Lecturer, Corporate Responsibility, Birkbeck College, University of London, United Kingdom KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ Odmor za kosilo VZPOREDNA PREDAVANJA, RAZPRAVE H. Inovacije in podjetništvo OKOLJSKA IN EKONOMSKA UČINKOVITOST PODJETIJ Martina Semič EL-Masri, dipl. ing. grad, mag. ekon. posl. ved, Postgraduate student at the Faculty of Civil Engineering, University of Maribor, Assist.Prof. Nataša Šuman, Ph.D. at the Faculty of Civil Engineering, University of Maribor, Slovenia NOV MODEL MANAGEMENTA ČLOVEŠKIH VIROV, KOT OSNOVA ZA DRUŽBENO ODGOVORNO VEDENJE ORGANIZACIJE Dr. Simona Šarotar Žižek, prof. dr. Sonja Treven, Tadej Breg, M.A., prof. dr. Matjaž Mulej, all University of Maribor Faculty of Economics and Business, Slovenia SOCIALNO PODJETNIŠTVO KOT, GIBALO DRUŽBENIH SPREMEMB IN RAZVOJA Vesna Kovačič, M.S., DOBA Faculty of Applied Business and Social studies Maribor, Slovenia POMEN RAZISKOVALNIH PODATKOV PODJETJA ZA RAZVOJ PODJETIJ M. Sc. Tjaša Štrukelj, Senior Lecturer, DDr. Matjaž Mulej, Emeritus Professor, University of Maribor, Faculty of Economics and Business, Slovenia VPLIV RAZVOJNEGA OKOLJA NA RAZVOJ ODGOVORNE POLITIKE PODJETJA M. Sc. Tjaša Štrukelj, Senior Lecturer, DDr. Matjaž Mulej, Emeritus Professor, University of Maribor, Faculty of Economics and Business, Slovenia STRATEŠKO NAČRTOVANJE DRUŽBENE ODGOVORNOSTI V SLOVENSKIH PODJETJIH KOT DEL INOVATIVNOSTI Anita Hrast, Mirjana Mladič, prof. ddr. Matjaž Mulej, IRDO, Slovenia I. Študentska sekcija: Predstavitev nekaterih izstopajočih diplomskih, magistrskih in doktorskih del slovenskih študentov iz različnih fakultet J. OKROGLA MIZA: "Slovenski protesti in 5 mariborskih vstaj"

14:00 - 15:00

OBLIKOVANJE SKLEPOV KONFERENCE

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

2.2 CONFERENCE PROGRAMME 1st day: 7th March 2013 HOUR

8:30 - 9:00 9:00 - 10:00

10:00 - 10:30 11:00 - 12:00 10:30 - 12:00 10:30 - 10:45

10:45 - 11:00 11:00 - 11:20

11:20 - 12:00

12:00 - 13:00 13:00 - 14:00 14:00 - 16:30

PROGRAMME

Registration of participants WELCOME SPEECHES: Dr. Dr. Matjaž Mulej, Chairman of the Programme Committee of the 8th IRDO Conference Dr. Danijel Rebolj, Rector of the University of Maribor Patricija Čular, State Secretary, Ministry of Labour, Family and Social Affairs Representative of the honorary sponsor - Dr. Boštjan Žekš, Senior Adviser to the President of the Republic on Higher Education, Science and Technology BREAK

PRESS CONFERENCE PLENARY TALKS SUSTAINABLE AND SOCIALLy RESPONSIBLE UNIVERSITy OF MARIBOR CONCRETE PROGRAM TO BECOME »OUT OF THE BOx« UNIVERSITy Dr. Danijel Rebolj, rektor Univerze v Mariboru, dr. Lučka Lorber, prorektorica za razvoj kakovosti Univerze v Mariboru, mag. Hermina Pika Radmilovič, predstojnica Centra za razvoj kakovosti Univerze v Mariboru HOW TO APPROACH SUSTAINABILITy IN HIGHER EDUCATION – THE NEED FOR SUSTAINABILITy ECONOMICS Jožica Knez-Riedl, Ph. D. ENVy AS A DETERRENT TO SOCIAL RESPONSIBILITy: A CHALLENGE TO BE ADDRESSED By MULTICULTURAL ORGANIZATIONS Alberto G Canen, COPPE/Federal University of Rio de Janeiro, Ana Canen, Department of Educational Studies/Federal University of Rio de Janeiro CSR EUROPE: ENTERPRISE 2020 MOVEMENT ACROSS EUROPE THROUGH: SKILLS FOR JOBS, SUSTAINABLE LIVING IN CITIES Felicien Nkundabagenzi, Head of Membership and Stakeholder Relations at CSR Europe SHORT PRESENTATIONS OF PARALLEL TALKS LUNCH BREAK PARALLEL TALKS AND DISCUSSIONS A. Education models, programmes and projects concerning social responsibility THE DIOCESE SCHOOL WITHIN THE INSTITUTE ANTON MARTIN SLOMŠEK INTRODUCES LEARNING 1 ON 1 Doc. dr. Magdalena Šverc, mag. Andrej Flogie, Kristjan Perčič, Maja Vičič Karbonja, Domen Kovačič, Zavod Antona Martina Slomška, Slovenia WHAT BASIC EDUCATION AND WHICH ACCOMPANIMENT FOR WHICH TRAINING IN SCIENCES AND TECHNOLOGIES? LEARNING OF SCIENTIFIC LANGUAGE AND ExPERIMENTAL DESIGN: WHAT, WHy, WHEN AND HOW? Pierre Bricage, AFSCET, Paris, France ANALySIS OF IMPLEMENTATION OF SPECIALIST STUDIES FOR MEDICAL PROFESSIONS FACULTy OF MEDICAL SCIENCES, UNIVERSITy "GOCE DELCHEV" ExPERIENCES AND NEEDS Sofija Petkovska, University "Goce Delchev" –Shtip, R.Macedonia, Faculty of Medical Sciences, Macedonia, Biljana Gjorgjeska, University "Goce Delchev" –Shtip, R.Macedonia, Faculty of Medical Sciences, Macedonia SySTEMIC THINKING IN A FUNCTION OF THE DyNAMIC COMPLExITy Elenica Sofijanova, University of Goce Delcev, Faculty of Agriculture, Stip, Macedonia, Milka Zdravkovska, University of Goce Delcev, Faculty of Medicine, Stip, Macedonia, Ivona Kovacevska, University of Goce Delcev, Faculty of Medicine, Stip, Macedonia, Olivera Spirovska, Student of Faculty of Agriculture, Stip, Macedonia DILEMMAS OF TEACHING SOCIALLy RESPONSIBLE BEHAVIOR TO STUDENTS Assoc. Prof. Dr. Zdenka Zenko, Faculty of Economics and Business, University of Maribor, Slovenia

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

THE SCHOOL LEADERSHIP AND ITS ATTITUDE TOWARDS INNOVATION AS ONE OF THE DIMENSIONS OF SOCIAL RESPONSIBILITy Melita Moretti M.Sc., Business Consulting, Slovenia, Natalija Postružnik M.Sc., Zavarovalnica Maribor d.d., Slovenia and Adi Moretti, Student, Faculty of Arts, University of Ljubljana, Slovenia THE ROLE OF REGIONAL DEVELOPMENT AGENCIES IN BEING SOCIAL RESPONSIBLE AND INNOVATIVE: CASE STUDy CHANCE4CHANGE PROJECT M.Sc. Amna Potočnik, Maribor Development Agency, Slovenia, dr. Simona Šarotar Žižek, ddr. Matjaž Mulej, University of Maribor, Faculty of Economics and Business, and IRDO Institute for development of social responsibility, Slovenia TRAINING OF VOLUNTEERS FOR RESPONSIBLE SOCIAL PARTICIPATION Primož Jamšek, strokovni vodja programa Prostovoljstva Slovenska filantropija, Združenje za promocijo prostovoljstva EDUCATION FOR DEVELOPMENT Maja Planinc, organizatorka programa Izobraževanje za razvoj, UNICEF Slovenija STOP THE MEMORy DECLINE! CONTINUING EDUCATION AND LIFELONG LEARNING HAND IN HAND WITH SR PRINCIPLE Borut Ambrožič, Slovenian Parliament, Slovenia B. Communication of SR DRAFTING A MODEL TO PROMOTE CREATIVITy, INNOVATION AND ENTREPRENEURSHIP AMONG SLOVENIAN PRIMARy SCHOOL STUDENTS Prof. Dr. Borut Likar, University of Primorska, Faculty of Management, Koper, Slovenia, Dr. Franc Cankar, National Education Institute, Ljubljana, Slovenia, Blaž Zupan, Faculty of Economics, The Centre of Excellence for Biosensors, Instrumentation and Process Control – COBIK, Slovenia COMMUNICATION IN CULTURE, EUROPEAN CAPITAL OF CULTURE MARIBOR 2012 Dr. Suzana Žilič Fišer, Mag. Mia Miše, Slovenia PRESENTATION OF CR NAVIGATOR - PRESENTING 5 yEARS OF BUILDING THE PLATFORM OF SUSTAINABLE IDEAS, BUSINESS TOOLBOx AND LIFESTyLE INSPIRATIONS Pawel Nizinski, CEO Goodbrand & Company Polska CEE, publisher of CR Navigator THE MEASUREMENT OF THE SOCIAL VALUE OF BRANDS Pawel Nizinski, CEO Goodbrand & Company Polska CEE, publisher of CR Navigator SOCIAL RESPONSIBILITy AND OECD NATIONAL CONTACT POINT SLOVENIA Mateja Valenci, vodja OECD NKT Slovenija PRESENTATION OF PROJECT GOODPLACE FACTORy OF SUSTAINABLE TOURISM AS A TURNING POINT OF SLOVENE SUSTAINABLE TOURISM Jana Apih, managing director of GoodPlace, Slovenia, Ivana Galič, GoodPlace co-founder GO WITH THE FLO: GAMES, LEARNING, AND SUSTAINABILITy Eric Mahleb, Founder, LGMi Berlin, Germany PRACTICAL SOLUTION FOR CREATING AWARENESS AND PROMOTING SOCIAL RESPONSIBILITy WITHIN BUSINESS SEGMENT THROUGH SOCIALLy RESPONSIBLE TEAM BUILDING ACTIVITIES Ana Rozman, MBA, Ma, TBA d.o.o., Slovenia DISCUSSION ON THE APPROACHES TO CSR COMMUNICATION RESEARCH: A LITERATURE REVIEW Nataša Verk, Faculty of Social Sciences, University of Ljubljana, Prof. Dr. Urša Golob, Faculty of Social Sciences, University of Ljubljana, Slovenia PAy ATTENTION(!) TO THE ENVIRONMENT CAMPAIGN: CONNECTING A COMPANy, LOCAL COMMUNITy AND THE yOUTH IN RAISING ENVIRONMENTAL AWARENESS Ana Verčko Grilec, Anja Komatar, Goodyear Dunlop Sava Tires, Slovenia DIALOG - A SOCIALLy RESPONSIBLE WAy OF COMMUNICATION Metka Penko Natlačen, univ. dipl. prav., Gospodarska zbornica Slovenije, Samostojna pravna svetovalka, Strokovna vodja projekta Alternativno reševanje sporov, Slovenia NEVROMARKETING THROUGH THE PRISM OF SOCIAL RESPONSIBILITy Andreja Ternar B.C., Slovenia

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

HOW TO COMMUNICATE SOCIAL RESPONSIBILITy AND "UNDERSTANDING OF SOCIAL RESPONSIBILITy IN SLOVENIAN ORGANIZATIONS" RESEARCH FINDINGS Lidija Novak, Slovenia EUROPEAN CSR AWARD SCHEME Petra Hartman, Aleš Kranjc Kušlan, both Ekvilib Institute, Slovenia SUSTAINABLE VOLUNTEERING - OPPORTUNITIES FOR UNEMPLOyED ADULTS LEARNERS IN THE GREEN ECONOMy SECTOR Alenka Zelenič, project manager, Slovenia HISTORICAL REVIEW OF SOCIAL RESPONSIBILITy Aleš Jambrek, univ. dipl. prof. sociologije in zgodovine, Inštitut IRDO, zasl. prof. ddr. Matjaž Mulej, Slovenia COMMUNICATION OF HORUS AWARD AND PUBLICATION IN MEDIA Anita Hrast, IRDO – Institute for the Development of Social Responsibility, Lidija Novak, Slovenian Association for Public Relations (PRSS), Anja Mohorič, PRESS CLIPPING, d.o.o., Slovenia C. Round table on social responsibility in higher education D. Roundtable: Intuitive decision-making for more social responsibility INTUITIVE DECISION-MAKING - CHANGING HABITS THROUGH NEW BUSINESS APPROACHES, MODELS AND SOLUTIONS mag. Vesna Kovačič, IRDO in InCo, mag. Violeta Bulc, Vibacom in InCo, Urška Battelino, InCo, Slovenia BUSINESS DECISION-MAKING By INTUITION AND CHANGING HABITS IN SLOVENIAN COMPANIES mag. Vesna Kovačič, IRDO, mag. Danijela Kocuvan, IRDO, Slovenia

2nd day: 8th March 2013 HOUR

8:30 - 9:00 9:00 - 11:00 09:00 - 09:30 09:30 - 09:50 09:50 - 10:20 10:20 - 10:40

10:40 11:00 12:00 13:00

11:00 12:00 13:00 16:00

PROGRAMME

Registration of participants PLENARY TALKS STREET CHILDREN, AIDS ORPHANS, AND UNPROTECTED MINORS: WHAT yOU READ IS NOT WHAT yOU SEE: RESEARCH AND HUMANITARIAN ASSISTANCE Lewis Aptekar, Professor, Counselor Education, San Jose State University, CA USA A COMPETENCE FRAMEWORK FOR INNOVATION AND SUSTAINABILITy Gerald Steiner, Harvard University, Weatherhead Center for International Affairs (WCFIA), BOSTON, MA, USA SUSTAINABILITy IN HIGHER EDUCATION: MAKING FOLLOWERS INTO LEADERS Mag. Dr. Filippina Risopoulos-Pichler, Nachhaltige Universität Graz/Sustainability4U, Institut für Geographie und Raumforschung, Graz, Austria PERSONAL CHANGES TOWARDS A SOCIALLy RESPONSIBLE AND SUSTAINABLE LIVING – EDUCATIONAL CONCEPTS AND ExPERIENCES Dipl. Ing. Dr. Ulrike Seebacher MSc, Senior Researcher, Institute of Systems Sciences, Innovation, and Sustainability Research, University of Graz, Austria BREAK

SHORT PRESENTATIONS OF PARALLEL TALKS LUNCH BREAK PARALLEL TALKS AND DISCUSSIONS E. Development of individual, organizational and societal SR policies INTEGRAL - WHOLESOME, COLLABORATIONAL AND INCLUSIVE - PATH TOWARDS GREEN ECONOMy dr. Darja Piciga, Slovenia NATIONAL STRATEGy OF PROMOTION OF THE DEVELOPMENT OF (C)SR IN SLOVENIA Metka Štoka Debevec, Anita Hrast, prof ddr. Matjaž Mulej, all IRDO, Slovenia FRAMEWORK FOR SOCIAL RESPONSIBILITy IN MONTENEGRO M.A. Bosiljka Vuković, Marija Mijušković, both Ministry for Sustainable Development and Tourism, Government of Montenegro CRUCIAL TOPICS FOR SOCIETAL EDUCATION, COMMUNICATION,

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

CREATIVITy, & ACCEPTANCE Dr. Robert G. Dyck, Ph.D., Emeritus Professor of Public and International Affairs, Virginia Tech, Blacksburg, Virginia, USA. CIVILIZATION AT THE CROSSROADS Anton Komat, biozof, samozaposlen v kulturi, pisatelj in scenarist, Slovenija UNIVERSAL BASIC INCOME - RESPONSIBILITy AND EMANCIPATION Branko Gerlič, Tajnik sekcije za preučevanje in promocijo UTD pri Zofijini ljubimci, društvo za razvoj humanistike, Maribor, Slovenia S.H.I.F.T.- SAVING HISTORIC IDENTITy FOR FUTURE TIMES Vesna Rebernak, Architect and Urban Planner, Slovenia F. Youth and creativity, SR strategies, projects FAMILy GROUP CONFERENCING – A SySTEMIC, SOCIALLy RESPONSIBLE WAy TO SUPPORT INDIVIDUALS WITH PROBLEMS Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology MODEL M AND CAREER PLANNING EMPLOyABILITy OF yOUNG PEOPLE: EVALUATION OF ExISTING OWN CULTURAL CAPITAL. Dr. Andrej Fištravec, Anita Hrast, Aleš Jambrek, IRDO, Slovenia yOUTH FOR PROGRESS OF MARIBOR: ExPERIENCES WITH THE EVALUATION CRITERIA "SOCIAL RESPONSIBILITy" Urška Žiger, ZPM - Association of friends of youth, Maribor, Slovenia COLLECTIVE ACTION FOR UN MILLENNIUM DEVELOPMENT GOALS: LEARNING THROUGH SELF-ACTIVATION: C:F APPROACH Damla Aktan, president of Challenge: Future Chapters Global Network Izmir University of Economics, PhD Candidate, Metka Ule Novak, Vice-president, Challenge:Future, Bistra Kumbaroska, Online community manager, Challenge:Future" CITy VOLUNTEERS: EDUCATION AND COMMUNICATION FOR VOLUNTEERING AT THE LOCAL LEVEL Primož Jamšek, Slovenska filantropija, Slovenia RESPONSIBILITy BETWEEN GENERATIONS - INTERGENERATIONAL COOPERATION AND VOLUNTEERISM Primož Jamšek in Barbara Goričan, Slovenia EDUCATING OUR yOUTH TO BECOME NATURALLy SOCIALLy RESPONSIBLE Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology MORE THAN PUNISHMENT: RESTORATIVE JUSTICE – A SOCIALLy RESPONSIBLE APPROACH TO REPAIRING THE DAMAGE INCURRED By CRIME Mag. Markus van Alphen, BSc Electrical & Electronic Engineering & MSc Psychology ANTI-CORRUPTION IS SOCIALLy RESPONSIBLE ETHOS Initiative, UN GC Slovenia, dr. Tina Eržen, Vita Habjan GALLUS AND MOZART - HERALDS OF SOCIAL RESPONSIBILITy? THE IMPACT OF ExPERIENCE OF LISTENING (CLASSICAL) MUSIC ON AWARENESS OF SOCIAL RESPONSIBILITy Tomaž Bole, Gallus J. Carniolus zavod/Institute, Ljubljana, Slovenia DEVIANCy, DELINqUENCy AND THE CODE OF THE STREET Dr. Andrej Naterer, Slovenia STRENGTHENING THE DIALOGUE BETWEEN yOUNG PEOPLE IN SLOVENIA AND SLOVENIANS ABROAD Sabina Kojc, Anita Hrast, both IRDO, Slovenia SOCIAL RESPONSIBILITy IN PRIMARy SCHOOL EDUCATION Ddr. Matjaž Mulej, IRDO - Inštitut za razvoj družbene odgovornosti in EPF Ekonomsko-poslovna fakulteta Univerze v Mariboru, Maja Mernik, prof. pedagogike in sociologije kulture, Osnovna Šola Ludvika Pliberška Maribor, Nomi Hrast, Osnovna Šola Ludvika Pliberška Maribor, Anita Hrast, IRDO - Inštitut za razvoj družbene odgovornosti G. IRDO Institute yearly meeting

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

3rd day: 9th March 2013 HOUR

8:30 - 9:00 9:00 - 11:00 09:00 - 09:20 09:20 - 09:40 09:40 - 10:00

10:00 - 10:20 10:20 - 10:40

10:40 - 11:00 11:00 - 11:30 11:30 - 12:30 12:30 - 14:00

PROGRAMME

Registration of participants PLENARY TALKS THE MAIN SLOVENIAN MEDIA AND SOCIAL RESPONSIBILITy – DNEVNIK’S SELECTION OF THE BEST EMPLOyERS GOLDEN THREAD Jana Petkovšek Štakul SLOVENIA AS A LEARNING REGION FOR SUSTAINABLE DEVELOPMENT DDr. Ana Vovk Korže, Mojca Kokot Krajnc, both International Centre for Ecoremediation, Faculty of Arts, University of Maribor, Slovenia UNDERSTANDING INTERNATIONAL CSR-STANDARDS: A COMPARATIVE ANALySIS Assoc. Prof. Dr. Petya Dankova, Economics and Management of Industry Dept., University of Economics – Varna, Bulgaria, Dr. Milena Valeva, Research Fellow at EthNa Competence Center CSR, University of Applied Sciences, Niederrhein SOCIAL RESPONSIBILITy, INNOVATION AND ENTREPRENEURSHIP Michael Winger STUDIO MODERNA – INCLUDING THE SUSTAINABLE PHILOSOPHy INTO BUSINESS ASPECTS OF THE COMPANy Živa Vadnov, director of corporate responsibility projects, Studio Moderna storitve, d.o.o., Slovenia ETHICAL CORPORATION & STAKEHOLDER INTELLIGENCE PRESENTATION Toby Webb, Founder, Ethical Corporation & Stakeholder Intelligence Lecturer, Corporate Responsibility, Birkbeck College, University of London, United Kingdom SHORT PRESENTATIONS OF PARALLEL TALKS LUNCH BREAK PARALLEL TALKS AND DISCUSSIONS H. Innovation and Entrepreneurship THE ENVIRONMENTAL AND ECONOMIC EFFICIENCy OF THE ENTERPRISES Martina Semič EL-Masri, dipl. ing. grad, mag. ekon. posl. ved, Postgraduate student at the Faculty of Civil Engineering, University of Maribor, Assist.Prof. Nataša Šuman, Ph.D. at the Faculty of Civil Engineering, University of Maribor, Slovenia NEW MODEL OF HUMAN RESOURCE MANAGEMENT AS BASIS FOR SOCIAL RESPONSIBLE BEHAVIOR OF AN ORGANIZATION Dr. Simona Šarotar Žižek, prof. dr. Sonja Treven, Tadej Breg, M.A., prof. dr. Matjaž Mulej, all University of Maribor Faculty of Economics and Business, Slovenia SOCIAL ENTREPRENEURSHIP AS A DRIVING FORCE, FOR THE SOCIAL CHANGE AND DEVELOPMENT Vesna Kovačič, M.S., DOBA Faculty of Applied Business and Social studies Maribor, Slovenia SIGNIFICANCE OF ENTERPRISE RESEARCH INFORMATION FOR ENTERPRISE DEVELOPMENT M. Sc. Tjaša Štrukelj, Senior Lecturer, DDr. Matjaž Mulej, Emeritus Professor, University of Maribor, Faculty of Economics and Business, Slovenia ENVIRONMENT DEVELOPMENT IMPACT ON RESPONSIBLE ENTERPRISE POLICy DEVELOPMENT M. Sc. Tjaša Štrukelj, Senior Lecturer, DDr. Matjaž Mulej, Emeritus Professor, University of Maribor, Faculty of Economics and Business, Slovenia STRATEGIC PLANNING OF SOCIAL RESPONSIBILITy IN SLOVENIAN COMPANIES AS PART OF THE INNOVATION Anita Hrast, Mirjana Mladič, prof. ddr. Matjaž Mulej, all IRDO, Slovenia I. Student Session: Presentation of some eminent degree, master's and doctoral theses Slovenian students from different faculties J. ROUNDTABLE: "The Slovenian protests and five Maribor uprisings"

14:00 - 15:00

CONFERENCE CONCLUSIONS

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

2.3 PROGRAMSKI ODBOR • zasl. prof. ddr. Matjaž Mulej, Univerza v Mariboru, Ekonomsko-poslovna fakulteta, predsednik RS Znanstveno-raziskovalnega centra inštituta IRDO in Strokovnega sveta inštituta IRDO, predsednik Programskega odbora konference, • dr. Andrej Fištravec, vodja Znanstveno-raziskovalnega centra inštituta IRDO, višji svetovalec Zavoda RS za šolstvo, podpredsednik Organizacijskega odbora konference, • prof. Dr. Danijel Rebolj, rektor Univerze v Mariboru, • doc. Dr. Lučka Lorber (FF UM), prorektorica za razvoj kakovosti Univerze v Mariboru, • mag. Hermina Pika Radmilovič, predstojnica Centra za razvoj kakovosti Univerze v Mariboru, • dr. Ana Kuntarič, Alpe Adria University Klagenfurt, Austria; • dr. Andrej Naterer, Filozofska fakulteta Univerze v Mariboru, Oddelek za sociologijo, • dr. Breda Mulec, Urad Vlade RS za Slovence v zamejstvu in po svetu, • dr. Emira Bečič, raziskovalka, Ministrstvo za znanost, šolstvo in šport, Republika Hrvaška, Zagreb, Hrvaška. • dr. Filippina Risopoulos, Karl-Franzens University Graz, Austria, • dr. Gerald Steiner, Assoc. Prof., Karl-Franzens University Graz, Austria, in Harvard U, Boston, USA • dr. Sandra Bašić Hrvatin, znanstvena sodelavka, Komunikacijske in medijske študije, Univerza na Primorskem • dr. Gergely TÓTH, izredni profesor, Oddelek za ekonomijo in družbene vede, Kesthelly, Madžarska, • dr. Helmut Loeckenhoff, neodvisni raziskovalec, Nemčija. • dr. Mark Esposito, Professor of Management at Grenoble School of Management, France, • dr. Pierre Bricage, Profesor, Generalni sekretar, International Academy for Systems and Cybernetic Sciences (IASCYS), Dunaj, • dr. Robert Dyck, Prof. Emeritus, Virginia Tech University, Blacksburg, VA, USA, • dr. Roger Haw, Ansted University, British Virgin Islands, in Malaysia, • dr. Suzana Žilič Fišer, Univerza v Mariboru, Fakulteta za elektrotehniko, računalništvo in informatiko, • dr. Urša Golob Podnar, Fakulteta za družbene vede Univerze v Ljubljani, • dr. Veysel BATMAZ, Istanbul University, Iletisim Fakültesi, Istanbul, Turčija • dr. Zbigniew Klos, Poznan University of Technology, Poland

2.4 ORGANIZACIJSKI ODBOR • Anita Hrast, direktorica inštituta IRDO, predsednica Organizacijskega odbora konference, • dr. Andrej Fištravec, vodja Znanstveno-raziskovalnega centra inštituta IRDO, višji svetovalec Zavoda RS za šolstvo, podpredsednik Organizacijskega odbora konference, • Iztok Slatinek, samostojni strokovni sodelavec v Centru za razvoj kakovosti Univerze v Mariboru, • Janca Andrej Vidmar, strokovna sodelavka v Službi za mednarodno sodelovanje in programe mobilnosti Univerze v Mariboru, • Angelca Ademovič, direktorica Creditexpress d.o.o. in predsednica Sveta članov inštituta IRDO ter podpredsednica Sveta zavoda IRDO, • mag. Aleksandra Podgornik, direktorica Štajerske gospodarske zbornice, • mag. Natalija Postružnik, podpredsednica Strokovnega sveta inštituta IRDO, • Mirjana Mladič, podpredsednica Strokovnega sveta inštituta IRDO, • Sabina Kojc, IRDO, vodja projektov, • Lina Ademovič, IRDO, vodja projektov, • Aleš Jambrek, IRDO, vodja projektov, • Iva Roj, IRDO, asistentka projektov.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

3 Povzetki referatov predavateljev Plenarna predavanja, 1. dan Plenary Lectures, 1st Day

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

TRAJNOSTNA IN DRUŽBENO ODGOVORNA UNIVERZA V MARIBORU KONKRETNI PROGRAM KAKO POSTATI »OUT OF THE BOx« UNIVERZA red. prof. dr. Danijel Rebolj, danijel.rebolj@um.si

Doc. dr. Lučka Lorber, lucka.lorber@um.si

Mag. Hermina Pika Radmilovič, pika.radmilovic@um.si

Univerza v Mariboru Slomškov trg 15 SI-2000 Maribor, Slovenija Povzetek:

Univerza v Mariboru se je v svojem poslanstvu zavezala, da bo v skrbi za človeka in trajnostni razvoj bogatila zakladnico znanja, dvigovala raven zavedanja, krepila humanistične vrednote, kulturo dialoga, kakovost dela in bivanja ter globalno pravičnost. Že pred leti je začela graditi notranji sistem spremljanja in zagotavljanja kakovosti. V letu 2011 pa se je odločila, da bo nadgradila svoj sistem spremljanja kakovosti z modelom trajnostne in družbeno odgovorne univerze - inovacijskim ekosistemom, v katerem bodo zaposleni in študenti z radostjo ustvarjali. Univerza v Mariboru je ustanovila komisijo za ocenjevanje kakovosti univerze, samoevalvacijske skupine na članicah, center za razvoj kakovosti, svet in komisijo za trajnostno in družbeno odgovorno univerzo (TDOU). Pripravila je dopolnitev statuta univerze, ki opredeljuje Univerzo v Mariboru kot trajnostno in družbeno odgovorno institucijo, oblikovala je izhodišča za pripravo strategije internacionalizacije. Organi Univerze v Mariboru so potrdili strategijo in politiko TDOU, načrt aktivnosti TDOU do leta 2020 in določili prioritete TDOU za pripravo programa dela na Univerzi v Mariboru za leto 2013. Ključne besede: model trajnostne in družbeno odgovorne univerze, notranji sistem spremljanja in zagotavljanja kakovosti

SUSTAINABLE AND SOCIALLY RESPONSIBLE UNIVERSITY OF MARIBOR CONCRETE PROGRAM TO BECOME »OUT OF THE BOx« UNIVERSITY Abstract:

The University of Maribor states in its mission that it will care for the people and sustainable development, expand knowledge, raise awareness, and promote humanist values as well as the culture of dialogue, quality of life and global justice. University of Maribor started several years ago to build up the system for quality assurance and assessment. In 2011 the system was upgraded with the model of sustainable and socially responsible university – an innovative ecosystem encouraging the creativity of both employees and students. University of Maribor established the Commission for quality evaluation, self-evaluation teams at faculties, Center for quality development, Council and Commission for the sustainable and socially responsible university (TDOU). The University Statute will be supplemented with the content of sustainable and socially responsible institution and the framework for the internationalisation strategy was defined. The governing bodies of the University of Maribor have confirmed the strategy and politics of sustainable and socially responsible university, the work plan of TDOU until 2020 and defined the priorities of TDOU in the working program of the University of Maribor for 2013. Key words: model of sustainable and socially responsible university, internal system for quality assurance and assessment.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KAKO PRISTOPITI K TRAJNOSTI NA PODROČJU VISOKEGA ŠOLSTVA POTREBA PO TRAJNOSTNI EKONOMIJI Jožica Knez-Riedl, Ph. D.

Professor of business economics, environmental economics and corporate social responsibility Jusa.riedl@gmail.com, jozica.knez@uni-mb.si Povzetek:

Trajnost kot koncept je izziv za naš način življenja in nenehno preizkuša naše vzorce vedenja. Istočasno spodbuja raziskovanje v raziskovalnih organizacijah in izven njih, pa tudi poučevanje in učenje na vseh ravneh izobraževanja. Poučevanje trajnosti je v svojih zgodnji fazi in nakazuje izobraževalno revolucijo. Koncept trajnosti se nenehno razvija, zato je treba učne programe stalno posodabljati. Študenti se v visokem šolstvu soočajo z zelo zapleteno naravo trajnosti. Izidi trans- in interdisciplinarnega pristopa v poučevanju in raziskovanju omogočajo premoščanje razlik med teorijo in prakso ter vključevanje najnovejših raziskovalnih ugotovitev. Tako bi naj študent pridobil poglede in vrednote, ne samo znanja in veščine. Prizadevanje za izobraževalno reformo je nedavno usmerilo posebno pozornost na trajnostno ekonomiko, ki se nanaša na ekonomsko trajnost in je tesno povezana z okoljsko in družbeno trajnostjo. Ekonomsko ravnanje nima samo ekonomskega vpliva, ampak tudi okoljskega in družbenega. Običajna (konvencionalna, tradicionalna) ekonomika zanika meje in je tipična znanstvena disciplina, osredotočena na človeka. Soočanje načel ekonomike in trajnosti pokaže, da so potrebni novo razumevanje temeljnih ekonomskih kategorij, novi koncepti in pogledi na človeško ravnanje. V prispevku razpravljamo o lastnostih trajnosti – o tem, kako in v koliki meri se razlikuje od običajne ekonomike, od okoljske ekonomike in ekonomike virov. Na osnovi pedagoških izkušenj v ekonomskih in v specialnih okoljskih programih poudarjamo vloge učiteljev in študentov, razširjeno učno polje, raznolike pripomočke in druge izobraževalne pobude. Ključne besede: konvencionalna ekonomika, izobraževalna reforma, podiplomski programi, trajnost, trajnostna ekonomika

HOW TO APPROACH SUSTAINABILITY IN HIGHER EDUCATION – THE NEED FOR SUSTAINABILITY ECONOMICS Abstract:

Sustainability as a concept is challenging our way of life and permanently testing our behavioural patterns. At the same time it is encouraging research within and without research institution, as well as teaching and learning at all levels of education. Being in its early phase, teaching of sustainability is a sign of the advent of education revolution. The concept of sustainability has been constantly evolving. Because of that the courses need to be regularly up-dated. Students in higher education confront very complex nature of sustainability. By trans- and interdisciplinary approach in teaching and researching the outcomes for bridging the gap between theory and practice are possible. They should include the latest investigation findings. In that way students can gain perspectives and values, besides knowledge and skills. Claiming for educational reform, recently, special attention has been put to the sustainability economics, which is related to economic sustainability and closely linked to environmental and social sustainability. Economic behaviour has not only economic impact, but environmental and social impact as well. Conventional economics neglects limits and is a typical anthropocentric science discipline. By confronting economic and sustainability principles it is evident that new understanding of basic economic categories, new concepts and views on human activity /behaviour are needed. In the paper we discuss the properties of sustainability economics, how, in which extent it differs from conventional economics and from environmental, ecological economics and resource economics. Leaned upon teaching experiences on both economic and special environmental programs, the roles of teachers and students, extended learning field, plural toolkit and other educational initiatives are emphasised. Key words: conventional economics, education reform, graduate programs, postgraduate programs, sustainability, sustainability economics

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

ZAVIST KOT MOTNJA ZA DRUŽBENO ODGOVORNOST: IZZIV, KI GA MORAJO OBRAVNAVATI VEČKULTURNE ORGANIZACIJE Alberto G Canen

Department of Production Engineering COPPE/Federal University of Rio de Janeiro

Ana Canen

Department of Educational Studies Federal University of Rio de Janeiro

Povzetek:

Ta prispevek se osredotoča na notranje delovanje organizacij in zlasti na to, kako vodje razumejo, kaj pomeni izraz ‘družbena odgovornost’, in na to, v koliki meri razumejo zavist med sodelavci kot možno motnjo zoper pošteno ravnanje in družbeno odgovornost. Avtorja trdita, da imajo organizacije z več kulturami osrednjo vlogo pri razreševanju položajev v organizaciji, v katerih bi zavist morda mogla uspevati, in bi torej prispevale k pospeševanju ravnanja v organizacijah, katero vodi k družbeni odgovornosti. Da bi razvila svoje dokaze, avtorja najprej povzameta teoretični okvir, ki pojasni koncept mnogo-kulturne organizacije in ga poveže z mnenjem, da se družbena odgovornost pospešuje, kadar se vodje proaktivno in uspešno lotijo zavisti. Potem se avtorja poglobita v razpravo dveh vodij institucij, od katerih je eden iz visokega šolstva in drugi iz podjetja; spoznavata, kaj sogovornikom pomeni družbena odgovornost, in to, kako pojmujeta njuno vlogo, ko se spopadata z zavistjo v okviru svojega delovnega programa glede družbene odgovornosti v teh organizacijah. Ključne besede: zavist, družbena odgovornost, mnogo-kulturne organizacije, zakoniki ravnanje, kultura

ENVY AS A DETERRENT TO SOCIAL RESPONSIBILITY: A CHALLENGE TO BE ADDRESSED BY MULTICULTURAL ORGANIZATIONS Abstract:

The present paper focuses on the inner workings of organizations related to their leaders’ understanding of what the expression “social responsibility” means, and the extent to which envy among its members is understood as a potential deterrent both to fair conducts and to social responsibility. It argues that multicultural organizations can be central to mitigate organizational situations in which envy could potentially flourish, therefore contributing to fostering organizational conduct that leads to social responsibility. In order to develop the argument, it firstly outlines the theoretical framework that informs the concept of multicultural organizations and links it to a view that social responsibility is enhanced when leaders proactively and successfully tackle envy. It then delves into two institutional leaders’ discourses – one from a higher education institution (HEI) and one from an enterprise, gleaning their meaning of social responsibility and their perceptions of their role in challenging envy as part of that social responsibility agenda in those organizations. Keywords: envy, social responsibility, multicultural organizations, codes of conduct, culture

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

CSR EUROPE: ENTERPRISE 2020 – GIBANJE PO VSEJ EVROPI Z: ZNANJEM ZA ZAPOSLITEV, TRAJNOSTNO ŽIVLJENJE V MESTIH Felicien Nkundabagenzi

Felicien Nkundabagenzi is Head of Membership and Stakeholder Relations at CSR Europe Povzetek:

CSR Europe je vodilno evropsko poslovno omrežje za družbeno odgovornost podjetij (DOP). Predstavlja več kot 5.000 podjetij in je platform, ki podpira podjetja, da pozitivno prispevajo družbi. Povezuje podjetja, da si dajejo na razpolago najbolje prakse glede DOP, inovirajo nove projekte med podjetji in deležniki ter oblikujejo sodobne poslovne in politične agende glede trajnosti in konkurenčnosti. Enterprise 2020 je ambiciozna pobuda, ki jo je sprožil CSR Europe leta 2010, da bi se ukvarjali z evropskimi in globalnimi izzivi, ki vse bolj postavljajo pod vprašaj naše sedanje vzorce življenja, dela, učenja, komuniciranja, trošenja in delitve virov. V kontekstu strategije Evropske unije Europe 2020, izpostavlja Enterprise 2020 prispevek, ki ga zmorejo dati podjetja, da bi dosegli cilje Evropske unije, s katerimi bi zgradili pametno, trajnostno in vključujočo ekonomijo, ki omogoča visoke ravni zaposlovanja, produktivnosti in družbene povezanosti do leta 2020. Za obdobje 2013‐2015 ima CSR Europe dva osrednja programa. Prvi se bo osredotočal na spretnosti za zaposlovanje, a drugi na trajnostno življenje v mestih. Da bi okrepili pobude in celokupni vpliv, bo evropska poslovna kampanja spretnosti za zaposlovanje Enterprise 2020 gradila svoje temelje na moči sodelovanja v svojem širokem omrežju podjetij, pa tudi na krepkem dialogu o politiki, ki ga namerava vzdrževati z evropskimi institucijami in državnimi vladami. Ključne besede: CSR Europe, Enterprise 2020, poslovna kampanja ‘Skills for Jobs’, trajnost, mesto

CSR EUROPE: ENTERPRISE 2020 MOVEMENT ACROSS EUROPE THROUGH: SKILLS FOR JOBS, SUSTAINABLE LIVING IN CITIES Abstract:

CSR Europe is the leading European business network for Corporate Social Responsibility. Representing over 5000 companies, it is a platform for supporting companies to positively contribute to society. CSR Europe connects companies to share best practice on CSR, innovate new projects between business and stakeholders, and shape the modern day business and political agenda on sustainability and competitiveness. Enterprise 2020 is an ambitious initiative launched by CSR Europe in 2010 to address the European and global challenges which are increasingly bringing into question our current patterns of living, working, learning, communicating, consuming and sharing resources. In the context of the EU’s Europe 2020 strategy, Enterprise 2020 highlights the contribution that businesses can make to achieve the EU goals for building a smart, sustainable and inclusive economy delivering high levels of employment, productivity and social cohesion by 2020. For the period 2013‐2015, CSR Europe is running two Focus Programmes. The first programme will focus on skills for jobs and the second on sustainable living in cities. To scale up initiatives and enhance overall impact, the Enterprise 2020 European Business Campaign for skills for jobs, will build its foundations on the power of collaboration between its wide network of companies, as well as the strong Policy dialogue it intends to maintain with the European Institutions and national Governments. Key words: CSR Europe, Enterprise 2020, Skills for Jobs Business Campaign, sustainability, city

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

VZPOREDNA PREDAVANJA, RAZPRAVE PARALLEL OPEN SPACE TALKS A. Izobraževalni modeli, programi in projekti na temo družbene odgovornosti A. Education models, programmes and projects concerning social responsibility

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

ŠKOFIJSKA GIMNAZIJA V OKVIRU ZAVODA ANTONA MARTINA SLOMŠKA UVAJA UČENJE 1 NA 1 Doc. dr. Magdalena Šverc, mag. Andrej Flogie, Kristjan Perčič, Maja Vičič Karbonja, Domen Kovačič Zavod Antona Martina Slomška magdalena.sverc@t-2.net, andrej.flogie@z-ams.si, kristijan.percic@z-ams.si, domen.kovacic@z-ams.si

Povzetek:

Za uspeh v današnji družbi, bogati z informacijami in znanjem, morajo učenci in učitelji učinkovito uporabljati sodobno tehnologijo. Izobraževanje naj bi učencem pomagalo razviti kompetence, ki so potrebne za uspešno življenje in delo v 21. stoletju. Bistvene kompetence prihodnosti so: kritično razmišljanje, kreativnost, reševanje problemov, komunikacija in sodelovanje. V prvem delu članka so tako predstavljena dejstva, ki izzivajo učitelja k prilagajanju poučevanja novi generaciji mladih. Mladi prihajajo z drugačnimi učnimi pričakovanji, slogi in potrebami, ki se razlikujejo od prejšnjih generacij mladih. V drugem delu članka je prikazan poskus uvajanja učenja 1 na 1 na Škofijski gimnaziji. Gre za cilj, da se prilagodijo strategije poučevanja net generaciji v luči njihovih preferenc za digitalno pismenost, izkustveno učenje, interaktivnost in takojšnjost. Prikazana je metodologija za uvajanje učenja 1 na 1, ki je ena izmed možnih inovativnih smeri razvoja in dela z net generacijo s poudarkom na spreminjanju dela in vloge učitelja. Ključne besede: net generacija, sodobne strategije poučevanja ,pedagogika 1 na 1 učenje 1 na 1

THE DIOCESE SCHOOL WITHIN THE INSTITUTE ANTON MARTIN SLOMŠEK INTRODUCES LEARNING 1 ON 1 Abstract:

To achieve success in today's society, rich with information and knowledge, students and teachers must effectively use modern technology. Education should help students develop the competencies that are necessary for successful life and work in the 21st century. Essential competencies of the future are: critical thinking, creativity, problem solving, communication and collaboration. The first part of the article presents facts that challenge teachers to adapt their teaching to a new generation of young people. young people come with different learning expectations, styles and needs, which are different from previous generations of young people. Second part of the article describes the experiment that introduces one-on-one learning at the AMS Catholic Grammar School. It is about achieving a goal, to adapt teaching strategies to the ‘net generation’ in the light of their preferences for digital literacy, experiential learning, interactivity and ‘promptness’. Showing the methodology for the deployment of one-on-one learning, this is one of possible innovative trends and work with the ‘net generation’ with emphasis on changing the work and role of the teacher. Key words: net generation, contemporary teaching strategies, one-on-one learning

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KATERO OSNOVNO IZOBRAŽEVANJE IN KATERI SOPOTNIK ZA KATERI TRENING V ZNANOSTI IN TEHNOLOGIJI? UČENJE ZNANSTVENEGA JEZIKA IN EKSPERIMENTALNEGA OBLIKOVANJA: KAJ, ZAKAJ, KJE IN KAKO? Pierre BRICAGE

pierre.bricage@univ-pau.fr AFSCET, Paris, France http://www.afscet.asso.fr Povzetek:

Vsakdo se mora izobraževati in vzgajati za vse življenje, zato moramo paziti, kaj dajemo v programe za mlade, da bi ustvarili kulturo, ki temelji na sistemskem obnašanju – etiko celovitega obnašanja, spoštovanje do pravil, in inovirali odgovorno družbo. Vsakdo mora dobiti več od pravih informacij ob pravem času, da bi ravnal do družbe in okolja odgovorno, predvsem mora dobiti sposobnost razumeti znanstveno informacijo, razkriti laži v komuniciranju, zlasti pri uporabi internetnih virov (Bricage, 2008b), nadalje pomanjkanje odgovornosti in preglednosti, ter razviti sposobnost za svoj vpliv in dejavnike inoviranja (Bricage, 2006) hkrati s spoštovanjem mednarodnih norm obnašanja in človeških pravic. ‚Razigrano stanje duha‘ – popolnoma odprta glava ljudi je stanje, v katerem ljudje inovirajo ali se učijo iz svojih izkušenj in smejo zato tvoriti in preoblikovati vednost in znanje – to je bistveno, da bi se otroci učili. Bistvo inovacije sledi iz preloma pojmovanja/percepcije. Po takem prelomu postane očitno, da si težko predstavljati, da se ni zgodil že prej. Toda pred prelom je zadeva, s katero se ukvarjamo, zapletena težava: vzročno-posledični odnos (zakon sistemskega konstruiranja) se da dojeti samo za nazaj, ne vnaprej. Sistemski pristop kaže na bistveno fazo usposabljanja: kolikor prej bodo otroci in učitelji (Bricage, 2011) razvili smisel za eksperimentalno ustvarjanje, toliko bolj bodo sposobni uporabiti sistemski pristop (Donnadieu & Karsky, 2002) in osvojiti celovito obnašanje, da bodo spoštovali naravne in etične zakone (Bricage, 2011b). Ključne besede: eksperimentalno spoznavanje in ustvarjanje, inovacija, mentalno okno, prelom miselnosti, igranje

WHAT BASIC EDUCATION AND WHICH ACCOMPANIMENT FOR WHICH TRAINING IN SCIENCES AND TECHNOLOGIES? LEARNING OF SCIENTIFIC LANGUAGE AND ExPERIMENTAL DESIGN: WHAT, WHY, WHEN AND HOW? Abstract:

Everybody needs to be educated for lifelong time, thus we have to be careful what we put in the education programs for youngsters to create a systemic acquired culture - ethical holistic behaviour, respect for rules - and innovate a responsible society. Everybody needs not only to get the right information at the right time to behave societally and environmentally responsibly but first to be able to understand scientific information, to detect lies in communication, particularly in using internet sources (Bricage, 2008b) - lack of accountability, lack of transparency - and to develop her/his capacity of influences and factors of innovation (Bricage & al., 2006) - in the respect for international norms of behaviour and respect for human rights -! The “playful state of mind“, the completely open-minded state that people are in when they are innovating or learning from their experiences, allowing to construct and rearrange knowledge, is essential for children learning. The essence of innovation results from a break in perception! When it has emerged, it becomes so obvious that it is difficult to imagine that it did not exist before... However, before the break, the issue at focus is a complex problem: the relationship between cause and effect (systemics constructal law) can only be perceived in retrospect but not in advance. A systemic approach points to a critical phase of apprenticeship: the sooner children and teachers (Bricage, 2011a) will develop the spirit of experimental design the better they will be able to use a systemic approach (Donnadieu & Karsky, 2002) and have a holistic behaviour to respect natural and ethical laws (Bricage, 2011b). Key words: experimental cognition and design, innovation, mental window, mind breakage, to play.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

ANALIZA IZVAJANJA STROKOVNIH ŠTUDIJ ZA MEDICINSKE POKLICE FAKULTETE MEDICINSKIH ZNANOSTI, UNIVERZA ''GOCE DELČEVA'' – IZKUŠNJE IN POTREBE Sofija Petkovska

University "Goce Delchev" –Shtip, R.Macedonia Faculty of Medical Sciences sofija.petkovska@ugd.edu.mk

Biljana Gjorgjeska

University "Goce Delchev" –Shtip, R.Macedonia Faculty of Medical Sciences biljana.gorgeska@ugd.edu.mk Povzetek:

Osnova prispevka je z eno opisno analizo pokazati, kakšen je interes študentov s končanim prvim ciklom strokovnih študij medicinskih poklicev za nadaljevanje osebnega izobraževanja v ponujenih smereh v drugem ciklu specialističnega študija. V drugem ciklu študija, Fakulteta za medicinske vede pri Univerzi ˝Goce Delčev˝ v Štipu, že štiri leta izvaja izobraževalne programe, ki ustrezni za neprekinjeno izobraževanje medicinskega osebja (višje medicinske sestre, laborante, fizioterapevte). Cilj dela je pokazati rast oziroma padec interesa študentov, smeri za katere izkazujejo najmanj in največ interesa, iz katerega dela države prihaja največ študentov in število specializiranih oziroma diplomiranih študentov glede na vpisane. Materiali in metode – podatki so zbrani iz strokovnih služb, ki imajo na razpolago vse potrebne podatke za izdelavo takšne analize. Z uporabo enostavne opisne analize dobimo jasno sliko o postavljenih zahtevah. S komparativno analizo opazimo razlike, ki se pojavljajo vsako leto glede na vpisane študente, skupno število in posebno v smereh, istočasno tudi razlike v število študentov, ki so opravili specializacijo. Rezultati bodo pokazali gibanje in interes študentov za neprekinjeno izobraževanje iz zdravstvene vede, glede potrebe na trgu dela. Ključne besede: Univerza ˝Goce Delčev˝, opisna analiza, zdravstven poklic

ANALYSIS OF IMPLEMENTATION OF SPECIALIST STUDIES FOR MEDICAL PROFESSIONS FACULTY OF MEDICAL SCIENCES, UNIVERSITY "GOCE DELCHEV" - ExPERIENCES AND NEEDS Abstract:

The basis of the paper is to show a descriptive analysis about the interest of the students with completed first cycle of the professional studies of medical profession to continue their education to offered departments in the second cycle of specialised studies. In the second cycle, Faculty of Medical Sciences, University "Goce Delchev" for four years implemented curricula appropriate for education of medical staff (senior nurses, laboratory technicians and physiotherapists). Objectives - The objectives of the paper is to show growth or decline the interest among students, directions in which the most and least show interest, what part of the country come mostly students and the number of specialist that is completed in terms of enrolled students. Materials and methods - data is collected from professional services which have all the necessary data for making such an analysis. Using simple descriptive analysis obtained a clear picture of the set requirements. By comparative analysis of the differences that occur each year in terms of enrolled students, the total number and individually in different departments as well as differences in the number of students who specialize. The results will show the movement and the interest of students for additional education in the health professions, in terms of labor market needs. Keywords: University "Goce Delchev", descriptive analysis, health profession

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

SISTEMSKO RAZMIŠLJANJE V FUNKCIJI DINAMIČNE ZAPLETENOSTI Elenica Sofijanova

University of Goce Delcev, Faculty of Agriculture, Stip, Macedonia

Milka Zdravkovska

University of Goce Delcev, Faculty of Medicine, Stip, Macedonia

Ivona Kovacevska

University of Goce Delcev, Faculty of Medicine, Stip, Macedonia

Olivera Spirovska

Student of Faculty of Agriculture, Stip, Macedonia Povzetek:

Sistemsko razmišljnje pretstavlja osetljivost za registracijo na dobri medsebojni ovisnosti kateri pokazivat enotnost. Premoženje z informacije je preveliko za da lahko primi što sozdava nekontrolirana konfliktnost od soodvisnosti pri spremebah težko najti sprejemlive. To prinaša na propad podjetja ki temeljijo brez krivde z inovativnimi izdelki kateri ni so sposobni zdruziti razlike produktivno skupnega cilja. Se spoznal strateško načrtovanje ki jo sestavljajo natačnejše zaplete v spremenljivko ki ima zelo promenlivi. Dinamična kompleksnost je tam situacij v katerih razlogov in posledic bojo zelo majhne v času išče poegov ki niso očitne. Isti ukrep je dramatično ,različni posledic v kratkoročno in dolgoročno je dinamično ravnovesje kompleksnost. Pravo ravnotežje v številnih primerih za upravljanje leži v razumevanje dinamike in ne kompleksnosti. Za žal več sistemske analize je sprozil podrobno fokusirat a ne dinamično kompleksnost.Posamezniki sistemsko kompleksnost kraju razloziti spora med kompleksnosti boja proti kompleksnosti kar vodi do večjih kompleksnih težavah. Bistvo kompleksna ugotovljenja sistemskih misli ,razumeti odnose v iluzii, da je linearne verige kasneje rezultat odraža v spremembah. Prek feedback prikazuje, kako koncept delnic, ki ga je mogoče okrepiti nekateri z drugim ali nasprotujejo vzajemno, saj je realnost prestavena v krogih namesto v enakomerne trase. Ključne besede: sistemsko razmišljanje, dinamičnost, kompleksnost, inovativni izdelki, informacije

SYSTEMIC THINKING IN A FUNCTION OF THE DYNAMIC COMPLExITY Abstract:

Systematic thinking represents sensitivity for registration of good mutual dependencies which show uniqueness. The wealth of information is too large to be received, which creates uncontrollable conflicts of interdepended recognized in changes that are hardly acceptable. This leads to a "breakdown" of the enterprises that rely on flawless individuals with innovative products that still are not in a position to unite the differences in productive common goals. Strategic planning composed of "detailed complexities" in which there are many variables, are implemented. The complexity is dynamic. There are situations in which the cause and the effect are subtle, after some time, an interventions that are not obvious are recurred. When the same action has dramatically different consequences, in short term and in long term, there is dynamic complexity. The true balance in the most management situations lies in the understanding of the dynamics and not in the detailed complexity. Unfortunately, most "system analysis", is focused on detailed, not on dynamic complexity. Individuals explain the systematic thinking as a struggle between complexity against complexity, which results in increased "complex" solutions in response to the increasing complex problems. The essence of the complex system thinking involves consideration of the interrelationships in a linear cause-effect chain that continues to be reflected in a change. Through feedback concept it is showed how actions can reinforce each other or oppose each other, because the reality is represented in circles, not in a straight line path. Key words: system thinking, dynamism, complexity, innovative products, information

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

DILEME POUČEVANJA DRUŽBENO ODGOVORNEGA VEDENJA ŠTUDENTOM Assoc. Prof. Dr. Zdenka Zenko Faculty of Economics and Business University of Maribor, Slovenia zdenka.zenko@uni-mb.si

Povzetek:

Od najprej gospodarske krize v 2008 so se krize razširile na mnoga druga področja. Nove inovativne potrebno in zadostno celovite rešitve nujno potrebujemo. Ustvarjalno okolje bi moralo temeljiti na dobro izobraženih ljudeh z dobro oblikovanimi in uresničljivimi dolgoročnimi etičnimi in trajnostnimi cilji. Motivacija bi naj temeljila na samouresničevanju v družbi, kjer je etika sodelovanja med specialisti dobro uveljavljena. To predpostavlja spoštovanje vseh drugih članov (svetovne) družbe in da visoki moralni standardi niso omejeni le na poslovne, politične, pravne, izobraževalne in zdravstvene delavce. Kot učiteljica se soočam z dilemo. Teorije dialektične teorije sistemov, inoviranja in družbena odgovornost nudijo teoretično osnovo na kateri bi moji študenti lahko utemeljili svoje bodoče odločitve. Toda sedanje politično, pravno in neoliberalistično gospodarsko okolje in model, ne samo v Sloveniji, proizvaja »uspešne« ljudi s popolnoma nasprotnimi moralnimi in drugimi vrednotami in naraščajočo skupino sodobnih sužnjev. Ključne besede: sistemsko razmišljanje, ustvarjalni procesi, inovativnost, družbeno okolje, družbena odgovornot

DILEMMAS OF TEACHING SOCIALLY RESPONSIBLE BEHAVIOR TO STUDENTS Abstract:

Since the first economic crisis of 2008 crises have spread to many other areas. The new innovative requisitely holistic solutions are urgently needed. The creative environment should be based on well educated people with well formed and achievable long term ethical and sustainable goals. The motivation should be based also on self actualization in the society where ethical cooperation among specialists is well established. This presupposes the respect of all other members of (global) society and high moral standards not limited to business, political, legal, and educational and health professionals. As a teacher I face a dilemma. The theories of Dialectical Systems Theory, Innovations and Social Responsibility provide the knowledge base from which my students would be able to draw their future decisions. But the current political, legal and neo liberalistic economic environment and model is not only in Slovenia producing “successful” people with totally opposite moral and other values and a growing social group of modern slaves. Keywords: systemic thinking, creative processes, innovativeness, social environment, social responsibility ----------------------------------------

VODENJE ŠOLE IN ODNOS DO INOVATIVNOSTI KOT ENE OD DIMENZIJ DRUŽBENE ODGOVORNOSTI Melita Moretti, M.A.

Trebinjska ulica 2, 1000 Ljubljana, melita.moretti@amis.net

Natalija Postružnik, M.A.

Trčova 211a, 2229 Malečnik, natalija.postruznik@gmail.com

Adi Moretti, Student

Faculty of Arts, University of Ljubljana, Slovenia Trebinjska ulica 2, 1000 Ljubljana, adi.moretti@amis.net Povzetek:

Slovenske splošne gimnazije s ciljem izboljšanja kakovosti in učinkovitosti posodabljajo programe in uvajajo inovativne pristope kot eno od dimenzij družbene odgovornosti do razvoja otrok in s tem širše družbe. Omeniti velja dva projekta, ki v tem času potekata: projekt Posodobitev gimnazijskih programov (2008-2014) in projekt KVIZ1 (2008-2014). Številne raziskave, ki so bile narejene v okviru programov OECD (Leithwood in Riehl 2003; Leithwood in drugi 2006) so pokazale, da je pomemben dejavnik pri vpeljevanju posodobitev šolskih programov in uvajanju inovativnih pristopov je tudi vodenje šol.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

V ta namen smo se odločili, da v raziskavi preverimo, ali na posodobitev gimnazijskih programov (vpeljevanje inovativnih pristopov) na šolo vpliva vodenje slovenskih splošnih gimnazij, kakšen je ta vpliv (pozitiven ali negativen) in kateri so tisti dejavniki vodenja, ki so najbolj povezani z vpeljevanjem inovativnih pristopov na šolo ter kakšna so na osnovi izsledkov priporočila za nadaljnje dojemanje koncepta invoativnosti (kot del DO) v gimnazijah, Raziskavo smo izvedli v mesecu aprilu in maju 2011 na naključnem vzorcu slovenskih splošnih gimnazij. Podatke smo analizirali s kvantitativnimi statističnimi metodami (frekvence, strukturni odstotek, aritmetična sredina, standardni odklon, metoda glavnih komponent – PCA, multipla regresijska analiza). Ključne besede: vodenje šole, inovativnost, učitelji, gimnazije

THE SCHOOL LEADERSHIP AND ITS ATTITUDE TOWARDS INNOVATION AS ONE OF THE DIMENSIONS OF SOCIAL RESPONSIBILITY Abstract:

Slovene general upper secondary schools are modernizing their syllabus and are implementing innovative approaches as one of the dimensions of social responsibility towards the development of children and consequently the wider community. An important factor in the implementation of these changes is the headteachers, whose role is to ensure conditions which promote and enable learning. Innovative teachers must serve as both a challenge and an incentive for them.The importance of innovation for school success on one hand, as well as the type of school leadership and the importance and role headteachers play in the creation of a work environment which enables and promotes innovative approaches of teachers on the other, has lead us to research the role of headteachers in Slovene general upper secondary schools in April-May 2011. Keywords: school leadership, innovation, teacher, head teacher, secondary school. ----------------------------------------

VLOGA REGIONALNIH RAZVOJNIH AGENCIJ PRI KREPITVI DRUŽBENE ODGOVORNOSTI IN INOVATIVNOSTI: ŠTUDIJA PRIMERA PROJEKT CHANCE4CHANGE M.Sc. Amna Potočnik1, Ddr. Matjaž Mulej2, dr Simona Šarotar Žižek3 Maribor Development Agency, Maribor, Slovenia, amna.potocnik@mra.si University of Maribor, Faculty of Economics and Business, and IRDO Institute for development of social responsibility, Maribor, Slovenia, mulej@uni-mb.si 3 University of Maribor, Faculty of Economics and Busines, Maribor, Slovenia, simona.sarotar-zizek@uni-mb.si 1

Povzetek:

Neo-klasična ekonomika in ekonomska geografija sta najbolj vplivali na slovenski regionalni razvoj’ po letu 1970. Vključitev v Evropsko unijo je vplivala na regionalno razvojno planiranje, zlasti s pripravo in izvedbo regionalnih razvojnih programov, prvega za obdobje 2004-2006 in drugega za obdobje 2007-2013. Na ravni NUTS III so ustanovili 12 razvojnih regij Slovenije. Sedanja gospodarska kriza kaže, da evropsko in zato tudi nacionalne razvojne politike ne zadoščajo, da bi zmanjšale razlike med regijami. Toda: če dobiček ni končni cilj (in to niti ni konkurenčnost), kaj naj postavimo v središče skrbi človeštva? Z dialektično teorijo sistemov zmoremo pokazati, da je regionalni razvoj’ kompleksen in kompliciran po naravi; človeštvo ogroža entropija, katero lahko premagamo samo tako, da uvedemo inovativne spremembe (ki so stalni deli razvoja). Zato: če se trudimo za napredek (in ne samo za razvoj’ v tej ali oni smeri) v regionalnem razvoju, je treba vzpostaviti procese, mehanizme in pripomočke za ustvarjanje novih in koristnih (in samo takih)! Novosti. Regionalno inoviranje mora zato biti v središče sonaravnega razvoja. Del le-tega je družbena odgovornost. Z upoštevanjem, da je napredek možno doseči samo z družbeno odgovornim delovanjem, smo začeli projekt Chance4Change. Prikazali bomo njegove cilje in uresničevanje le-teh, da pokažemo, da je sprememba vedno možna – pri posameznikih in v človeštvu. Ključne besede: družbena odgovornost; dialektična teorija sistemov; inovacijski menedžment; regionalno inoviranje; regionalna razvojna politika; projekt Chance4Change

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

THE ROLE OF REGIONAL DEVELOPMENT AGENCIES IN BEING SOCIAL RESPONSIBLE AND INNOVATIVE: CASE STUDY CHANCE4CHANGE PROJECT Abstract:

Neoclassical Economics and Economic Geography had the largest impact on the Slovenian regional development since the seventies in the 20th century. Joining the EU had its impact on regional development planning, especially with the preparation and implementation of Regional development programs, the first for the period 2004-06 and the second for the period 2007-2013. 12 development regions were established at the NUTS III level. The current economic crisis shows, that the European and therefore also national development policies are not sufficient to shrink the divergence between the regions. But if the profit is not the ultimate goal (and neither is the competitiveness), what should be put in the centre of humankind’s care? With the Dialectical Systems Theory we can show, that the regional development is complex and complicated in nature and the humankind is endangered by entropy against which we can beat only with induction of innovative changes (that are constant parts of development). Consequently: if we strive for progress (and not only development in this or that direction) in regional development, the processes, the mechanisms and the tools for generating new and useful (and only such!) novelties should be set up. Regional innovation therefore is in the centre of sustainable development. Part of sustainable development is social responsibility. Bearing in mind that the progress can be achieved only by acting socially responsibly, the Chance4Change project was initiated. Its objectives and implementation will be presented to show that there is always the possibility for change – in individuals as well as in humankind. Keywords: Social Responsibility, Dialectical Systems Theory, Innovation management, Regional innovation, Regional development policy, Chance4Change ----------------------------------------

USPOSABLJANJA PROSTOVOLJCEV ZA ODGOVORNO DRUŽBENO UDELEŽBO Primož Jamšek

Slovenska filantropija, primoz.jamsek@filantropija.org Povzetek:

Prostovoljsko delo posameznika odraža družbeno odgovorno vlogo in povzdigne iz skupine tistega, ki mu ni vseeno za dogajanje v svetu. Prostovoljsko delo, ki temelji na postavkah dela, svobodne določitve, brez pričakovanja materialnega dobička; vključuje tudi postavko, da se delo opravlja za druge ali širšo družbeno korist. Vsako prostovoljsko delo pa lahko slednje zasleduje na enostaven ali zelo zapleten način. V praksi se znajdemo v precepu, katere aktivnosti izbrati, da bomo dosegli največ koristi in se izognili povzročitvi škode. Usposabljanja imajo zato velik pomen, prostovoljca opozorijo, reflektirajo in ga tudi motivirajo, da nadaljuje z odgovorno družbeno udeležbo v najrazličnejših procesih. V prispevku predstavim ključne izzive, stanje usposabljanj, pa tudi možnosti nadgradenj usposabljanj, ki bi dosegala skupen cilj: splošno družbeno odgovornega ozaveščenega posameznika. Ključne besede: družbena participacija, prostovoljsko delo, usposabljanja, prostovoljske organizacije

TRAINING OF VOLUNTEERS FOR RESPONSIBLE SOCIAL PARTICIPATION Abstract:

Voluntary work of individual reflects his/her socially responsible role and puts him/her into the group that cares about processes in the world. Volunteering is based on free choice, and work; volunteers don’t expect any material gain. Definition of volunteering also means working for others or local/global community for their good, what can be pursued in a simple or a very complicated way. In practice, we face the dilemma of choosing between different activities in order to achieve maximum benefit and to cause minimum damage. Training for voluntary work is therefore very important; it warns volunteers, it reflect their work and also motivate volunteers to continue their active social participation in different processes. In this paper I present the given state and key challenges of trainings, as well as potential upgrades of trainings aimed to achieve a common goal: a generally socially responsible individual. Keywords: social participation, volunteering, training, voluntary organizations

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

IZOBRAŽEVANJE ZA RAZVOJ Maja Planinc

Slovenska fundacija za UNICEF, ustanova Slovenian foundation for UNICEF, foundation maja.planinc@unicef.si Povzetek:

Konvencija o otrokovih pravicah (KOP), temelji na potrebah otrok. UNICEF Slovenija meni, da je potrebno načela in vrednote KOP vključiti v etos in učne načrte naše šole. Pravice ne dosegajo svojega namena, če otroci sami z njimi niso seznanjeni. 42. člen Konvencije o otrokovih pravicah določa, da so vse države pogodbenice dolžne zagotoviti, da odrasli in otroci poznajo in so seznanjeni o otrokovih pravicah. Kljub temu naši kurikuli slabo zajemajo to tematiko. Program Izobraževanje za razvoj zagotavlja model (okvir) za pomoč učiteljem in šolam uporabljati KOP kot osnovo za njihovo delovanje. Učni načrti in predmetniki so v Sloveniji zelo strogo zastavljeni, šole nimajo veliko prostora za lastno ustvarjalnost. Zato UNCIEF Slovenija program Izobraževanje za razvoj organizira na način, s katerim lahko vsak učitelj in vsaka šola sodeluje na različne načine (celotna šola, nekaj učiteljev ali celo samo en učitelj). Nemen programa: • Namen programa je izobraževanje otrok o svetovnih vprašanjih. • Program Izobraževanje za razvoj omogoča uresničevanje otrokovih pravic in ozaveščanje o odgovornostih posameznika, tudi otrok, da se odzovejo na probleme, ki jih zadevajo. Program vzgaja otrokve v odgovorne državljane sveta. • Namen je tudi ozaveščanje zlasti pedagoških delavcev o aktivnih pravicah otrok, o pomembnosti spoštovanja in vključevanja KOP v vsakdanje delo z otroki. Ključne besede: Otrokove pravice, globalno učenje, participacija otrok

EDUCATION FOR DEVELOPMENT Abstract:

The Convention on the rights of the child (CRC) is based on children’s needs. UNICEF Slovenia believes that the principles and values of the CRC should be embedded in the ethos and curriculum of our schools. Rights are of little use to children unless they are aware of them. Article 42 of the Convention on the Rights of the Child states that all State Parties are obliged to ensure that adults and children know about the CRC. Despite this, the national curriculum of Slovenia still does not support education on the CRC. Program Education for development provides a model (framework) to help teachers and schools use the CRC as the basis for their ethos. As the curriculum in Slovenia is very strict, schools do not have much space for their own creativity. Program is organized in the way, which any school can participate in different stages of involvement (the whole school, few teachers or even only one teacher). Program purpose: • The purpose of program is to educate children about global issues and give them rights and responsibilities to react. Educate them to participate and to become active citizens. • The purpose is also to raise awareness, especially those, working in school, to active respect child rights and to involve CRC in their daily work. Keywords: Child rights, global education, child participation

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

ZAUSTAVIMO MISELNI UPAD! NADALJEVANJE UČENJA IN VSEŽIVLJENSKO UČENJE Z ROKO V ROKI S PRINCIPI DRUŽBENE ODGOVORNOSTI Borut Ambrožič

Slovenian Parliament borut.ambrozic@dz-rs.si Povzetek:

Učni proces se začne v zgodnjih letih in ne sme ustaviti zaradi procesa staranja. Miselni kapital starostnikov predstavlja ogromen vir. Pričakuje se, da se bo do leta 2071 število ljudi starejših od 80 let dvignilo na 9,5 milijona, medtem ko bi se število ljudi starejših od 65 let povzpelo na 21 milijonov. Pojem »miselni kapital« se nanaša na kognitivne in čustvene sposobnosti posameznikov, ter kako prožne in učinkovite so njihove socialne veščine in odpornost na stres. Nadaljnje izobraževanje ki je v okviru načela vseživljenjskega učenja in sorodno SR načelu, se zdi, da ščiti pred depresijo in upadom spomina. Še vedno obstajajo napačne predstave o nadaljnjem izobraževanju (načelu vseživljenjskega učenja), med starostniki. Starejši ljudje so pogosto soočajo z različnimi tipi izgube, vključno z izgubo zakonca, vseživljenjskega prijatelja in izgubo posameznimi fizičnih zmožnosti. Pomembno je vplivati oziroma obravnavati vsakega starejšega človeka kot edinstvenega posameznika, ki je sposoben za učenje in spremembe. Sposobnost starostnikov, da absorbirajo nove informacije in izboljšajo vse funkcije spomina je lahko prvi korak k odložitvi kognitivnega upada. Obstaja nekaj znanstveno ugotovljenih načinov za zmanjšanje vsakodnevnega kognitivnega upada. Med njimi so: udeležba pri socialnih in družbenih dejavnosti, uporaba miselnih strategij za izboljšanje učenja in spomina, fizične aktivnosti, pozitivno vedenja o staranju, izogibanje motnjam, uvajanje rutine, »korak za korakom«, itd. Geropsihologija, socialna gerontologija in druge vede nam pomagajo razumeti in pomagati starejšim osebam in njihovim družinam, da hranijo – dobro počutje in premagujejo težave in dosegajo največ kar lahko za časa svojega življenja. Ključne besede: načela družbene odgovornosti, miselni kapital, nadaljevalno izobraževanje, miselni upad, socialna gerontologija

STOP THE MEMORY DECLINE! CONTINUING EDUCATION AND LIFELONG LEARNING HAND IN HAND WITH SR PRINCIPLE Abstract:

The learning proces starts in the early years and should not stop with advancing age.The mental capital of older persons is a massive resource. It is expected that by the year 2071 the numbers of people aged over 80 will rise up to 9.5 million, while there could be 21 million people aged over 65 years. The phrase »mental capital« refers to persons cognitive and emotional resources, how flexible and efficient they are at learning, and their social skills and resilience in the face of stress. Continuing education with in the principle of lifelong learning and SR principle appears to protect against depression and memory decline. There are still misconceptions about continuing education (the principle of lifelong learning) among older adults. Older people are often coping with varying types of loss, including the loss of a spouse, life-long friends, and individual physical capabilities. It is important to interact with each elderly person as a unique individual, capable of learning and changing. The ability to absorb new information and improve every day memory function may be the first step for older people to postpone cognitive decline. There are some scientific identified ways how to minimize every day memory functions. Among them are: participation in social and community activities, using mnemonic strategies to improve learning and memory, physical activities, positive believs about aging, avoiding distraction, esteblishing routines, »making small steps«, ect. Geropsychology, social gerontology and other sciences help us to understand and help older persons and their families to maintain well – being and overcome problems and achieve maximum potential during their lifes. Key words: SR principle, mental capital, continuing education, .cognitive decline, social gerontology.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

B. Komuniciranje družbene odgovornosti B. Communication of SR

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PREDLOG TRAJNOSTNEGA MODELA ZA SPODBUJANJE USTVARJALNOSTI, INOVATIVNOSTI IN PODJETNOSTI UČENCEV V OSNOVNI ŠOLI Borut Likar,

University of Primorska, Faculty of Management, Cankarjeva 5, 6000 Koper, fax: +386 1 2839055 e-mail: borut.likar1@guest.arnes.si.

Franc Cankar,

National Education Institute, Poljanska 28, 1000 Ljubljana, fax. +386 1 3005199, e-mail: franc.cankar@zrss.si

Blaž Zupan,

Faculty of Economics, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia, fax: +386 01 5892 698. e-mail: blaz.zupan@ef.uni-lj.si. Povzetek:

Slovenija na področju inovacijskih in gospodarskih rezultatov zaostaja za najbolj razvitimi gospodarstvi. Šolski sistem, kot nujna podpora sistemskemu in trajnostnemu obvladovanju inoviranja v vsaki državi, pa v Sloveniji svoje vloge še ne opravlja ustrezno. Zato smo pripravili model trajnostnega spodbujanje ustvarjalnosti, inovativnosti in podjetnosti učencev v osnovni šoli. Namerno nismo postavljali kompleksne strategije prenove kurikula, ki bi bila seveda nujna, a v slovenski realnosti očitno neizvedljiva. Tako smo pripravili predlog, ki je ob skoraj minimalističnem pristopu še izvedljiv. Na podlagi parcialno preskušenih domačih in tujih modelov smo v prvi fazi postavili konceptualne smernice in jasne cilje modela. V nadaljevanju predstavljamo tri oblike predlaganih izobraževalnih aktivnosti, ki vključujejo tako mlade kot učitelje in ravnatelje. Za vsako od omenjenih skupin so opredeljene smernice dela, ki temeljijo na postavljenem konceptu. Verjamemo, da bo uvedba predstavljenih oblik dela vplivala na izboljšanje ustvarjalnih, inovacijskih in podjetniških kompetenc mladih. Čeprav gre za predlog, ki ne prinaša takojšnjih finančnih učinkov, pa gre za pomembno dolgoročno in družbeno odgovorno naložbo. Dolžni smo jo predvsem mladim, ki se bodo že jutri soočili z zahtevami življenja in mednarodno konkurenco. Ključne besede: inovativnost, podjetnost, osnovna šola-kurikulum, model trajnostnega razvoja, družbena odgovornost

DRAFTING A MODEL TO PROMOTE CREATIVITY, INNOVATION AND ENTREPRENEURSHIP AMONG SLOVENIAN PRIMARY SCHOOL STUDENTS Abstract:

Regarding the innovation and economic results the Slovenia is lagging behind most developed economies. One of the important reasons is connected with the educational system. Therefore, we have developed a model for the sustainable promotion of creativity, innovation and entrepreneurship among primary school students. We have deliberately not proposed a strategy for the complex revision of the curriculum. Even though it would be necessary, it is clearly impossible in Slovenia at the moment. Therefore we have focused on the minimalistic approach and thus feasible in the current environment. The presented model is based on three forms of the internationally accepted educational activities. Each of the three sets of activities has work guidelines founded on our concept. We believe that the introduction of these guidelines will help to improve the creative, innovative and entrepreneurial competencies of the youngsters. In the time of economical crisis it should be stressed that the proposal does provide immediate financial effects, but it represents an important and socially responsible investment in a long-term. Keywords: innovation, creativity, entrepreneurship, primary school, social responsibility

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KOMUNICIRANJE V KULTURI, MARIBOR 2012- EVROPSKA PRESTOLNICA KULTURE Dr. Suzana Žilič Fišer, Mag. Mia Miše www.maribor2012.eu suzanazf@uni-mb.si, miamsch@gmail.com

Povzetek:

Evropska prestolnica kulture (European Capital of Culture) ima v tujini že utrjen ugled in pomeni privlačno mrežo, zanimivo za različne segmente javnosti. V Sloveniji smo zaradi neprepoznavnosti pojma vključevali različne nivoje komunikacije in nagovarjali širšo javnost. Nekateri so bili z nazivom prestolnica kulture že seznanjeni, nekateri malo manj, sam projekt pa je bilo potrebno predstavljati tudi s temeljnimi vsebinami in konkretnimi projekti. Prav projekt je dal možnost, da smo iskalo sinergije z mnogimi akterji v okolju. Ideja skupnosti v komuniciranju pomeni, da želimo izraziti pomen skupnega delovanja mesta, vseh partnerskih mest ter gospodarskih subjektov. Na tem je temeljila celotna komunikacijska strategija. Izvajala se je v več fazah; izvajanje pa se je prilagajalo ciljnim javnostim. Dolgoročno smo načrtovali, da bodo pozitivni učinki spremembe razvoja zaznamovali mesto in okolje s še bolj kreativno in pozitivno podobo. Javno mnenje smo merili skozi ves čas trajanja projekta. Z raziskavo javnega mnenja smo sledili več vidikom. Z vidika komuniciranja nas je še posebej zanimala povezava med različnimi vprašanji – kje ste dobili informacije o projektu, ali ste se udeležili kakšnega dogodka, katerega dogodka, in razlogi za obisk oz. ne obisk mesta. Vse te primerjave bomo prikazali ločeno za splošno populacijo in ločeno za populacijo mladih, starih od 15 do 29 let. Omogočeno nam je bilo primerjati tudi odgovore med mladimi v Mariboru in med mladimi v Sloveniji. Na to bomo dodatno navezali odgovore o tem, da je bil EPK Maribor 2012 uspešen projekt, na katerega smo lahko ponosni. Ključne besede: Maribor 2012, komunikacijska orodja, spletno komuniciranje, javno mnenje, mladi

COMMUNICATION IN CULTURE, EUROPEAN CAPITAL OF CULTURE MARIBOR 2012 Abstract:

European Capital of Culture already has a well established reputation abroad with an attractive network, interesting for various segments of the public. Because the concept was not well recognized in Slovenia, we included different levels of communication and solicited it to the general public. Some considered the title itself already familiar, some a little less, but the project itself also needed to be presented with fundamental contents and concrete projects. The project itself offered possibilities to search for synergies with many actors in the environment. The idea of community in communication means that we want to express the importance of collective action of Maribor, all its partner cities and economic subjects. This was the basis of the entire communication strategy. It was implemented in several phases and implementation was adopted for the target audiences. In long-term, we planned the positive effects of change in development to mark the city in the environment with even more creative and positive image. Throughout the duration of the project, we measured public opinion. With the opinion poll we followed several aspects. In terms of our communication we were especially interested in the connections between issues - where did you get your information from, did you attend any event, which event did you attend, what were your reasons for visiting the city, or not visiting the city. All of these comparisons will be presented separately - one for the general population and one for the population of young people 15-29 years. We were also able to compare responses among young people in Maribor and young people in Slovenia. Additionally, this will enable us to determine that Maribor 2012 – European Capital of Culture was a successful project, which we can be proud of. Keywords: Maribor 2012, communication tools, online communication, public opinion, youth (young)

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PREDSTAVITEV PLATFORME DO NAVIGATOR - 5 LET GRADNJE PLATFORME TRAJNOSTNIH POSLOVNIH IDEJ, ORODIJ IN ŽIVLJENJSKIH NAVDIHOV Pawel Nizinski

CEO Goodbrand & Company Polska CEE, publisher of CR Navigator Collaboration: Barbara Szczesna – Makuch CSR consultant Povzetek:

CR Navigator je multimedijska platform, ki je posvečena širjenju idealov DOP in promoviranju strateških pristopov k sonaravnemu poslovanju. Publika CR Navigatorja zajema strokovnjake, ki pridigajo in prakticirajo DOP v svojem vsakdanjem delu: strokovnjake z raznih področij, regulatorje, javni sektor, nevladne organizacije, svetovalne in javna občila. CR Navigator je namenjen osredotočenju na odgovorna dejanja, najboljše prakse, sodelovanje med segmenti, pripomočke in standard, zato da bi spodbujali podjetja, da bi poslovali s sonaravnimi in konkurenčnimi blagovnimi znamkami in jih razvijali. Decembra 2012 je začel delovati CR Navigator Balkans v Ljubljani. Balkanska izdaja bo vsebovala članke iz CR Navigator Europe in izbor prispevkov avtorjev z balkanskega območja. Ključne besede: CR Navigator, družbena odgovornost, sonaravnost poslovanja, multimedijska platform, DOP, CSR Balkans

PRESENTATION OF CR NAVIGATOR - PRESENTING 5 YEARS OF BUILDING THE PLATFORM OF SUSTAINABLE IDEAS, BUSINESS TOOLBOx AND LIFESTYLE INSPIRATIONS Abstract:

CR Navigator is the multimedia platform dedicated to spreading the CSR ideals and to promoting strategic approach towards sustainable business. CR Navigator audience comprises of KOLs who preach and practice CSR in their everyday work: experts in various fields, the regulators, public sector, NGOs, consultants and media. CR Navigator aims to create a focus on responsible actions, best practices, cross-segment collaboration, tools and standards to encourage business to run and develop sustainable and competitive brands and companies. In a December 2012 CR Navigator Balkans was launched Ljubljana. The Balkan edition will contain articles from CR Navigator Europe and a selection of texts by regional authors. Key words: CR Navigator, multimedia platform, CSR, CSR Balkans, social responsibility, sustainable business ----------------------------------------

MERJENJE DRUŽBENEGA POMENA BLAGOVNIH ZNAMK, KI TEMELJIJO NA REZULTATIH RAZISKAV GOODBRAND Paweł Nizinski,

CEO Goodbrand CEE Povzetek:

Goodbrand je specializirana mednarodna svetovalna agencija, ki ima 15 let izkušenj pri razvoju strategij sonaravnosti na temelju veliko pripomočkov in raziskav. Social Equity Index ® je na trgih Evropske unije prvi pripomoček, ki meri korelacijo med družbeno vrednostjo blagovne znamke, temelji energije le-te in preferencami odjemalcev. Goodbrand Social Equity Index ® sestavlja 6 dejavnikov sonaravnega / odgovornega poslovanja in 4 dejavniki energije blagovne znamke. Na poljskem trgu smo petkrat 2004, 2007, 2009, 2010, 2011) izdali GB SEI® s primerjavami z 12 trgi v Evropski uniji. V ankete smo vključili preko 200 blagovnih znamk v 22 kategorijah na Poljskem in več sto blagovnih znamk po vsej Evropski uniji. Ključne besede: blagovne znamke, GoodBrand, Goodbrand Social Equity Index ®, merjenje, družbena odgovornost

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

THE MEASUREMENT OF THE SOCIAL VALUE OF BRANDS Abstract:

GoodBrand is a specialist international consultancy with 15 years’ experience developing the sustainability strategies based on a number of tools and researches. Goodbrand Social Equity Index ® is the first tool available on EU markets, which measures the correlation between brand social equity, pillars of brand energy and consumers' preference. GoodBrand Social Equity Index® is composed of 6 factors of sustainable / responsible business and 4 factors of brand energy. On the Polish market five editions of the GB SEI® (2004, 2007, 2009, 2010, 2011) were carried out in parallel on 12 markets in the EU. Over 200 brands in 22 categories in Poland and hundreds of brands across EU were included in surveys. Key words: Goodbrand Social Equity Index ®; Goodbrand; brands; measurement; social responsibility ----------------------------------------

DRUŽBENA ODGOVORNOST IN OECD NACIONALNA KONTAKTNA TOČKA SLOVENIJA Mateja Valenci

vodja OECD NKT Slovenija Povzetek:

OECD Nacionalna kontaktna točka (NKT) Slovenija promovira Smernice OECD za delovanje večnacionalnih družb. Smernice OECD za delovanje večnacionalnih družb pa so priporočila vlad večnacionalnim družbam za odgovorno poslovno ravnanje na vseh temeljnih področjih poslovne etike. Smernice večnacionalne družbe upoštevajo prostovoljno, zatorej je naloga Vlade Republike Slovenije, posredno OECD NKT Slovenija, da le-te čim bolj promovira pri vhodnih in izhodnih investicijah večnacionalnih družb in s tem dviguje ozaveščenost o pomenu družbeno odgovornega poslovnega ravnanja teh družb. OECD NKT Slovenija lahko družbam in interesnim skupinam z mediacijo in spravnim postopkom pomaga pri reševanju praktičnih vprašanj, ki se nanašajo na kršitve Smernic OECD za večnacionalne družbe. Ključne besede: OECD Nacionalna kontaktna točke Slovenija, Smernice OECD za delovanje večnacionalnih družb, temeljna področja poslovne etike, prostovoljno, mediacija in spravni postopek

SOCIAL RESPONSIBILITY AND OECD NATIONAL CONTACT POINT SLOVENIA Abstract:

OECD National Contact Point (NCP) Slovenia promotes OECD Guidelines for Multinational Enterprise. OECD Guidelines for Multinational Enterprise are recommendations addressed by governments to multinational enterprises for responsible business conduct in all basic areas of business ethics. Observance of the Guidelines by multinational enterprise is voluntary and not legally enforceable. The task of the Government of Republic of Slovenia, indirectly OECD NCP Slovenia, is to raise awareness of the social responsibility within inward and outward investments. OECD NCP Slovenia can assist in dealing with violation the OECD Guidelines for Multinational Enterprises. Enterprises and interested groups can be assisting through mediation and conciliation. Key words: OECD National Contact Point Slovenia, OECD Guidelines for Multinational Enterprise, basic area of business ethnics, voluntary, mediation and conciliation

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PREDSTAVITEV PROJEKTA TOVARNA TRAJNOSTNEGA TURIZMA GOODPLACE KOT POMEMBEN MOTIVATOR OBLIKOVANJA TRAJNOSTNE PONUDBE SLOVENSKEGA TURIZMA Jana Apih

Managing director of GoodPlace

Ivana Galič

GoodPlace co-founder Povzetek:

Glede na veliko odvisnost od okolja in podnebja samega, je turizem zelo podnebno občutljiv gospodarski sektor, ki pa istočasno z emisijami toplogrednih plinov izdatno prispeva k podnebnim spremembam. S pravimi naložbami, lahko turizem postane pomembna gonilna sila in strateški steber evropske trajnostne prihodnost. GoodPlace zavod Tovarna trajnostnega turizma je točka v slovenski družbi, kjer bodo ideje o tem, kako razviti slovenski turizem v trajnostni način dobile svoj dom in priložnost, da postane resničnost. Ključno naloga GoodPlace je ustvariti okolje, ki bo spodbujalo napredno razmišljanje, rešitve ter orodja implementacije načel trajnostnega turizma na vseh nivojih. Ključne besede: sonaravni razvoj, trajnostni turizem, izobraževanje, spodbujanje, implementacija znanja

PRESENTATION OF PROJECT GOODPLACE FACTORY OF SUSTAINABLE TOURISM AS A TURNING POINT OF SLOVENE SUSTAINABLE TOURISM Abstract:

With its close connections to the environment and climate itself, tourism is considered to be a highly climate-sensitive economic sector and is at the same time, also a non-negligible contributor to climate change through GHG emissions derived especially from the transport and accommodation of tourists. With the right investments, tourism can be a very important driver and a strategic pillar of European sustainable future. GoodPlace Factory of sustainable tourism is set to be a point in Slovene society where the ideas of how to develop Slovenian tourism in sustainable way will get their home and opportunity to become reality. The key role of GoodPlace is to create the environment which will encourage forward oriented thinking and will offer a number of solutions and tools how and why implement sustainable management in a travel sector. Keywords: Sustainable development, sustainable tourism, education, suport, implementation of knowldge ----------------------------------------

PLAVANJE S TOKOM: IGRE, UČENJE IN TRAJNOSTNA SONARAVNOST Valdis Wish & Eric Mahleb LGMi Berlin, Legiedamm 14 Berlin, 10179 www.lgm-interactive.com +49 (0)30 9786 5927

Povzetek:

Na svetu je danes okoli 800 milijonov uporabnikov računalniških igric in število nenehno narašča. Zakaj je to igranje tako vplivno? Zakaj se tako številni ljudje v vseh deželah in iz vseh starostnih skupin hočejo utapljati v teh alternativnih oblikah stvarnosti? Sredi preštevilnih tragičnih in nasilnih dogodkov, ki so potencialno povezani z video igricami, se pojavlja novo področje, ki poskuša uporabiti igranje računalniških igric za dobre namene. Imenuje se ‘Igranje resnih igric’; njegovi zagovorniki hoče uporabiti najboljše iz psihologije takega igranja in mehanike ter to uporabiti za vzgojno-izobraževalne, družbene in okoljske teme.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Predstavljajte si možnosti, če zmoremo zajeti predanost, pogum, vztrajnost, strokovnost in optimizem, ki jih kažejo igralci računalniških igric, da bi ta vir uporabili, da bi izboljšali svet. In predstavljajte si, kaj bi bilo, če bi to povezali z vplivom digitalnega medija, da bi okrepili svoj način vzgoje svojih otrok, okrepili povezanost med sonaravnimi podjetji in njihovimi različnimi deležniki, in/ali pomagali nevladnim organizacijam razviti bolj učinkovite kampanje, ki ustvarjajo zavest in angažiranje. Naša agencija se je zadnja tri leta ukvarjala z resnimi igricami in digitalnim pripovedovanje zgodb po naročilu podjetij, nevladnih organizacij in organizacij, ki jih zanima, kako bi uporabili ta medij, da bi ustvarjali zavest, družbeno povezanost, sodelovanje in angažiranje, končni cilj pa je za vse, da s tem lahko pomagajo doseči spoštovanja vredno spremembo. Ključne besede: igre, sonaravnost, uveljavljanje iger, angažiranje, pripovedovanje zgodb.

GO WITH THE FLO: GAMES, LEARNING, AND SUSTAINABILITY Abstract:

There are approximately 800 million gamers in the world today, and this number is constantly increasing. What is it about gaming that is so powerful? And why do so many people in all countries and across all age groups want to immerse themselves in these alternate types of reality? In the midst of too many tragic and violent events with potential links to video games, a new field is emerging, one that attempts to use gaming as a way to do good. It is called Serious Gaming and its proponents want to take the best from gaming psychology and mechanics and apply it to educational, social and environmental topics. Imagine the possibilities if we can harness the dedication, courage, perseverance, expertise and optimism that gamers show and use this resource to make the world a better place. And imagine if we combine it with the power of the digital medium to enhance how we educate our children, to increase the relationship between sustainable companies and their various stakeholders, to help NGOs develop more effective campaigns that create awareness and engagement... Our agency has been working for the past three years on serious gaming and digital storytelling for companies, NGOs and organizations that are interested in exploring how this medium can create awareness, social connectivity, collaboration, and engagement, with the end objective for all being that it can help bring about valuable change. Keywords: Games, Sustainability, Gamification, Engagement, Storytelling ----------------------------------------

PRAKTIČNA REŠITEV ZA USTVARJANJE OZAVEŠČENOSTI IN SPODBUJANJE DRUŽBENE ODGOVORNOSTI V POSLOVNEM SEGMENTU Z DRUŽBENO ODGOVORNIMI TEAM BUILDING AKTIVNOSTMI Ana Rozman, MBA, Ma

TBA d.o.o. Vodnikova cesta 252, 1000 Ljubljana, Slovenia Phone: 00 386 41 975 246, e-mail: ana.rozman@tba.si, www.tba.si Povzetek:

TBA se ukvarja z razvojem, organizacijo in izvedbo strokovnih timskih (team building) delavnic in programov. Eden od ciljev podjetja je tudi ustvarjati in promovirati družbeno odgovorne timske programe, ki prinašajo izobraževalne koristi podjetju, hkrati pa tudi koristi neprofitnim organizacijam in njihovim deležnikom ter s tem tudi širši družbi. V ta namen smo pri TBAju razvili serijo družbeno odgovornih programov, primernih za različna podjetja ter različne strukture timov. To je relativno nov izobraževalni model, ki povezuje poslovno okolje s skupnostjo preko izobraževalne platforme, ki ustvarja korist tako za podjetje kot celoto, njegove zaposlene ter za neprofitne organizacije, z namenom njihovega dolgoročnega sodelovanja. Ključne besede: družbeno odgovorni timski programi, timsko delo, promoviranje družbene odgovornosti

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PRACTICAL SOLUTION FOR CREATING AWARENESS AND PROMOTING SOCIAL RESPONSIBILITY WITHIN BUSINESS SEGMENT THROUGH SOCIAL RESPONSIBLE TEAM BUILDING ACTIVITIES Abstract:

TBA is a company that implements different workshops, programs and events for development of teams. It aims to create and promote social responsible team building activities that provide educational benefits to the companies and benefits to the nonprofit organizations and to the wider society. For this reason TBA developed a series of team building programs with the primary goal to foster the development of team work in organizations and at the same time to promote social responsibility and create benefits for different nonprofit organizations and its selected stakeholder groups. This is a relatively new educational model that integrates business with the community through educational platform that creates benefits for business, nonprofit organizations and individuals and enables their long term cooperation. Keywords: social responsible team building programs, team work, promoting social responsibility ----------------------------------------

RAZPRAVA O PRISTOPIH K RAZISKOVANJU KOMUNICIRANJA DRUŽBENE ODGOVORNOSTI: PREGLED LITERATURE Nataša Verk

Faculty of Social Sciences, University of Ljubljana Fakulteta za družbene vede, Univerza v Ljubljani natasa.verk@gmail.com

Prof. Dr. Urša Golob

Faculty of Social Sciences, University of Ljubljana Fakulteta za družbene vede, Univerza v Ljubljani ursa.golob@fdv.uni-lj.si Povzetek:

V zadnjem desetletju je bilo komuniciranje družbene odgovornosti prepoznano kot ena izmed pomembnih tem, ki jih naslavlja literatura o družbeni odgovornosti. Kljub temu značilnostim tega raziskovalnega polja ni bilo namenjenih veliko razprav. Namen prispevka je orisati stanje na področju študij, povezanih s komuniciranjem družbene odgovornosti, s posebnim poudarkom na proučevanju njihove tematske in epistemološke narave. Empirični rezultati raziskave temeljijo na analizi vsebine študij o komuniciranju družbene odgovornosti, objavljenih v znanstvenih revijah, vključenih v spletni podatkovni bazi Proquest in EBSCOhost. Analiza podatkov pokaže, da so prispevki večinoma teoretske narave in jih je mogoče večji del nadalje opredeliti kot prispevke z eksploratornim značajem. Prevladujoča tema tovrstnih prispevkov je usmerjena k samemu aktu artikulacije družbene odgovornosti in ne k procesu komuniciranja ali k posledicam slednjega, primarno pa je osredotočena na značilnosti raznolikih orodij komuniciranja družbene odgovornosti. Obravnava obstoječih pristopov k raziskovanju tematike komuniciranja družbene odgovornosti daje raziskavi tudi informativni značaj v smislu implikacij za nadaljnje raziskovanje, še posebej glede posameznih vrzeli, ki jih je mogoče prepoznati na področju raziskovanja komuniciranja družbene odgovornosti. Ključne besede: komuniciranje družbene odgovornosti, epistemološka usmeritev, ključne teme, pregled literature.

DISCUSSION ON THE APPROACHES TO CSR COMMUNICATION RESEARCH: A LITERATURE REVIEW Abstract:

Over the last decade corporate social responsibility (CSR) communication has been recognized as one of the important topics addressed in the literature on CSR. Still, the characteristics of this research field have not been largely discussed. The aim of the paper is to outline the state of CSR communication research with a particular interest in exploring its thematic and epistemological orientation. The empirical results are based on the content analysis of papers addressing CSR communication, which were published in journals included in Proquest and

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

EBSCOhost online database. Data analysis reveals that papers on CSR communication are mainly theoretical in nature and in the majority of cases sub-categorized as exploratory. In addition, the predominant topic of papers on CSR communication can be characterized as disclosure- and not process- or outcomes-oriented, primarily dealing with the characteristics of various CSR communication tools. By addressing the current approaches to investigating the topic of CSR communication the paper is also informative in view of its implications for further research, especially regarding some of the gaps identifiable in the literature on CSR communication. Keywords: CSR communication, epistemological orientation, key topics, a literature review. ----------------------------------------

PROJEKT POZOR(!)NI ZA OKOLJE: OZAVEŠČANJE O ODGOVORNEM RAVNANJU Z OKOLJEM, RAZPETO MED PODJETJE, LOKALNO SKUPNOST IN MLADE Ana Verčko Grilec, Anja Komatar

Goodyear Dunlop Sava Tires, Škofjeloška 6, SI-4000 Kranj +386 (0)4 20 77 500, ana_verckogrilec@goodyear.com, anja_komatar@goodyear.com, http://www.sava-tires.si/ Povzetek:

Povezanost podjetja z lokalnim okoljem je ključnega pomena za njegovo uspešno poslovanje. Organizacije si morajo prizadevati za vzpostavitev medsebojnega sodelovanja z deležniki v lokalni skupnosti, saj lahko le uspešno sobivanje in sodelovanje prinaša obojestranske koristi na dolgi rok. Za odlične odnose organizacije z lokalnimi skupnostmi je nujno vzajemno upoštevanje potreb, zahtev in pričakovanj vseh vpletenih deležnikov. Družba Goodyear Dunlop Sava Tires je kot odziv na potrebe lokalnih skupnosti v letu 2010 zasnovala okoljsko kampanjo Pozor(!)ni za okolje. S kampanjo je v svojem lokalnem okolju povezala deležnike iz vrst lokalne uprave, srednjih šol, komunalnih podjetij, zdravstvenih, strokovnih in nevladnih organizacij. Kampanja poteka, ki v šolskem letu 2012/2013 poteka že tretje leto zapored, je v letošnjem letu dobila razsežnost tudi na nacionalni ravni, saj so se s partnerstvom h kampanji pridružile tudi srednje šole iz ostalih slovenskih krajev. Kampanji se je pridružilo tudi Ministrstvo za kmetijstvo in okolje. Skupaj v partnerstvu tako nastopa že 36 institucij. Ključne besede: okoljsko osveščanje, recikliranje, partnerji, komuniciranje

PAY ATTENTION(!) TO THE ENVIRONMENT CAMPAIGN: CONNECTING A COMPANY, LOCAL COMMUNITY AND THE YOUTH IN RAISING ENVIRONMENTAL AWARENESS Abstract:

The company’s cohesion with the local environment is of key importance for its successful operation. Organisations need to strive to establish mutual cooperation with stakeholders in the local community, for only a successful co-existence and partnership can bring mutual long-term benefits. In order to maintain an excellent relationship between the organisation and local communities, needs, demands and expectations of all the stakeholders involved need to be taken into consideration. Goodyear Dunlop Sava Tires has responded to the needs of its local communities with an environmental campaign Pay Attention(!) To the Environment campaign, which was launched in 2010. In its local environment, the campaign connects stakeholders from local administration, secondary schools, municipal companies, health care, technical and non-governmental organisations. The campaign, already carried out for the third year in the school year 2012/2013, has gained dimension on a national level as well, since secondary schools from other Slovenian regions joined the partnership of the campaign. The Ministry of Agriculture and the Environment also joined the partnership of the campaign which gathered together as much as 36 partner institutions. Keywords: environmental awareness, recycling, partners, communication

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

DIALOG - DRUŽBENO ODGOVOREN NAČIN KOMUNIKACIJE Metka Penko Natlačen, univ. dipl. prav.

Gospodarska zbornica Slovenije, Samostojna pravna svetovalka Strokovna vodja projekta Alternativno reševanje sporov Povzetek:

Pomanjkanje dialoga pripelje do pomanjkanja možnih rešitev ob reševanju problemov. Samo dialog odpira vedno nove možnosti, ki ne pomenijo vedno kompromisa, ampak nadgradnjo iskanih možnosti. Samo dialog utrjuje toleranco med subjekti, nudi tvorno reševanje problemov in daje pozitiven pristop k definiranju rešitev v okviru interesov obeh strani.

Družbeno odgovorno je iskati možnost dialoga v vseh situacijah in na vseh ravneh in tako prispevati k strpnosti, k pozitivnemu pogledu na svet in s tem tudi osebnemu ugledu v krogu našega socialnega okolja. Tudi ob popolnem nasprotju interesov in ciljev je mogoče z dialogom najti skoraj čudežne rešitve. Gre za spoštovanje nasprotnikovega mnenja, ne da je to vsiljeno in za prezentacijo lastnega mnenja, ne da bi ga sam komu vsiljeval. To je zdrav dialog, ki ga vedno znova odkrivamo kot pravo vrednoto. Tudi mediacija je tak zdrav dialog, ki gotovo pomeni družbeno odgovoren način preprečevanja in reševanja nasprotij in sporov. Ključne besede: dialog, mediacija, komunikacija, družbena odgovornost

DIALOG - A SOCIALLY RESPONSIBLE WAY OF COMMUNICATION Abstract:

The lack of dialogue leads to a lack of possible solutions when solving problems. Only dialogue opens up new possibilities, which do not necessarily mean compromise, but offer an upgrade option. Only dialogue reinforces tolerance between entities, provides creative problem-solving and provides a positive approach to defining a solution to the interests of both sides. Socially responsible is to look for the possibility of dialogue in all life situations. This contributes to tolerance, to a positive view of life and high personal reputation in the circle of persons social environment. Even with diametrically opposed interests and objectives through dialogue can be found almost miraculous solution. Dialogue is a respect for the opponent's opinion. This is a healthy dialogue, and we again and again discover its high value. Also, mediation is such a healthy dialogue that certainly represents a socially responsible manner of prevention and resolution of conflicts and disputes. Keywords: dialog, mediation, communication, social responsibility ----------------------------------------

NEVROMARKETING SKOZI PRIZMO DRUŽBENE ODGOVORNOSTI Andreja Ternar B.C., univ.dipl. ekon., spec. andr. Povzetek:

Oglaševanje tako na zavestni kot tudi podzavestni ravni vpliva na naše nakupne navade, obnašanje in življenjski stil. Nevromarketing je mlada znanstvena veda, ki združuje področja nevrologije, psihologije in ekonomije. S pomočjo sodobne tehnologije spremlja odzivanje možganov na oglaševanje. Proučuje funkcije in miselne procese, ki vplivajo na naše nakupne odločitve. Ta mlada znanstvena veda zahteva ponovno ovrednotenje vpliva medijev na razvoj in izobraževanje otrok in mladostnikov. Nevromarketing odpira nova vprašanja etičnosti oglaševanja in družbene odgovornosti. Ključne besede: nevromarketing, oglaševanje, mladostniki, družina, družbena odgovornost.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

NEVROMARKETING THROUGH THE PRISM OF SOCIAL RESPONSIBILITY Abstract:

Advertising both on a conscious and subconscious level affects our purchasing habits, behavior and lifestyle. Nevromarketing is a young science that combines the fields of neuroscience, psychology and economics. It uses modern technology to monitor brain responses to advertising. It examines the functions and thought processes, which affect our purchasing decisions. This new field of sciencie requires a re-evaluation of the impact of the media on the development and education of children and adolescents.. Nevromarketing raises new questions of ethics and social responsibility advertising. Key words: neuromarketing, advertising, youth, family, social responsibility ----------------------------------------

KOMUNICIRANJE DRUŽBENE ODGOVORNOSTI IN POVZETEK RAZISKAVE O RAZUMEVANJU DRUŽBENE ODGOVORNOSTI V SLOVENSKIH ORGANIZACIJAH Lidija Novak

PRSS - Public Relations Society of Slovenia President of CSR section lidija.novak@piar.si Povzetek:

Družbena odgovornost postaja osnovna usmeritev delovanja tistih podjetij, ki želijo v očeh svojih odjemalcev ustvarjati pomembne in relevantne blagovne znamke. Uvajajo poslovanje, ki prinaša pozitivne spremembe v življenja ljudi, skupnosti, okolja… Z družbeno odgovornim delovanjem si podjetja gradijo svoj ugled. Dobra javna podoba in ugled sta pogoj za njihov uspeh. Pri tem pa učinkoviti odnosi z javnostmi in ustrezno komuniciranje odigrajo odločilno vlogo. Sekcija za spodbujanje družbene odgovornosti je skupaj z raziskovalnim partnerjem, podjetjem Interstat d.o.o. in v sodelovanju z Inštitutom IRDO, leta 2011 izvedla pilotno študijo o razumevanju družbene odgovornosti v slovenskih organizacijah. Študija je pokazala, da slovenske organizacije v veliki meri razumejo kaj družbena odgovornost pomeni in kaj so glavni razlogi za izvajanje tovrstnih aktivnosti. Je pa kljub temu zaznati kar nekaj manevrskega prostora pri dejanski izvedbi DO v organizacijah - kako se pravilno lotiti tovrstnih aktivnosti v praksi. Ključne besede: Komuniciranje, družbena odgovornost, odnosi z javnostmi, blagovne znamke

COMMUNICATION OF SOCIAL RESPONSIBILITY AND "UNDERSTANDING OF SOCIAL RESPONSIBILITY IN SLOVENIAN ORGANIZATIONS" RESEARCH FINDINGS Abstract:

Sustainable development not only calls for the willingness to engage in sustainable acting, but it also requires appropriate learning processes of actors at all level of society to enable effective sustainability oriented behavior. The increased scope of systems we have to deal with in our daily lives is characterized by collaboration with people from the business and academic world and various parts of society, not only situated only in our hometowns or home countries, but at remote places all over the world. This calls for extended learning platforms in extension of face-to-face learning approaches. Within this paper the “Virtual Campus for a Sustainable Europe” (VCSE) project is introduced as an e-learning based approach that not only enables sustainability learning among academic institutions, but also between academia and society as a mutual process. Keywords: Communications, corporate social responsibility, public relations, brands

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

EVROPSKA NAGRADA DRUŽBENO ODGOVORNIH PODJETNIŠKIH PRAKS Aleš Kranjc Kušlan Ekvilib Institute akk@ekvilib.org

Petra Hartman Ekvilib Institute petra@ekvilib.org

Povzetek:

2013 bo prvo leto, ko bo Evropa proslavila odličnost v družbeni odgovornosti podjetij skozi evropsko shemo nagrade družbeno odgovornih podjetniških praks, namenjeno povečanju prepoznavnosti najboljših praks na področju družbene odgovornosti v Evropi. Nagrado bodo podelili v 29 evropskih državah, pri čemer jo bosta v Sloveniji podelila Mreža za družbeno odgovornost Slovenije in Ekvilib Inštitut (formalni nosilec projekta) v sodelovanju s partnerskimi organizacijami. Ključne besede: Nagrada za družbeno odgovornost, partnerstva, dobre prakse, učinki, inovacije

EUROPEAN CSR AWARD SCHEME Abstract:

2013 is the first year that Europe will celebrate CSR excellence through a pan-European CSR Awards Scheme an EU funded CSR Awards Programme aimed at giving higher visibility to best practice in the field of CSR in Europe. In this context, CSR Europe and Business in the Community (BITC) have won the bid to lead this first ever European CSR Awards scheme, where Network for social responsibility of Slovenia and Ekvilib Institute will lead the Awards programme in Slovenia. Keywords: CSR award, partnerships, best practices, impact, innovation ----------------------------------------

TRAJNOSTNO PROSTOVOLJSTVO - PRILOŽNOSTI ZA BREZPOSELNE ODRASLE UČEČE SE V SEKTORJU ZELENEGA GOSPODARSTVA Alenka Zelenič, univ. dipl. oec. Project manager alenka.zelenic@irdo.si

Povzetek:

Prostovoljne dejavnosti lahko prispevajo k blaginji posameznikov in usklajenemu razvoju evropskih družb. Prostovoljno delo vodi v neposredno vključevanje državljanov v lokalni razvoj, in ima zato pomembno vlogo pri spodbujanju civilne družbe in demokracije. Cilj projekta "SUSTAINABLE VOLUNTEERING FOR yOUR CURRICULUM VITAE", je z izmenjavo izkušenj in dobrih praks med 5 projektnimi partnerji, krepiti prostovoljstvo brezposelnih odraslih v sektorju zelenega gospodarstva. Projekt prav tako prispeva k učenju o okolju prijaznih tehnologijah, potrebnem za vstop dejavnost zelenega sektorja, in pridobivanju podjetniških kompetenc potrebnih za različne poslovne pobude. Ključne besede: prostovoljno delo, učenje odraslih, sektor zelenega gospodarstva, izkušnje Grundtvig projekta

“SUSTAINABLE VOLUNTEERING - OPPORTUNITIES FOR UNEMPLOYED ADULTS LEARNERS IN THE GREEN ECONOMY SECTOR” Abstract:

Voluntary activities have the potential to contribute to the well-being of individuals and the harmonious development of European societies. Volunteering leads to the direct involvement of citizens in local development, and therefore plays an important role in the fostering of civil society and democracy. The aim of the project

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

“SUSTAINABLE VOLUNTEERING FOR yOUR CURRICULUM VITAE” is to share experience and good practise, among 5 project partners, in empowering the unemployed adult learners by volunteering, with focus on the green economy sector. Other aim is to learn about environmental friendly technologies, needed to enter the green business sector, and gaining entrepreneurship competencies, needed for any business initiative. Key words: volunteering, learning of adults, green economy sector, Grundtvig project experiences ----------------------------------------

ZGODOVINSKI PREGLED DRUŽBENE ODGOVORNOSTI Aleš Jambrek, univ. dipl. prof. sociologije in zgodovine, strokovni sodelavec pri Inštitutu IRDO Nalogo recenziral: zasl. prof. ddr. Matjaž Mulej

Povzetek:

V začetku 21. stoletja je pojem družbene odgovornosti posegel na skoraj vsa področja človeškega delovanja. Razumevanje in implementacija slednjega skozi delovanje vsakega posameznika človeške družbe predstavlja jamstvo za ustvarjanje boljše in pravičnejše družbe. Mladi so znanilci sprememb; vrednote in znanje, ki jim jih posredujemo v času primarne in sekundarne socializacije, bodo narekovali delovanje naše družbe v bodočnosti. Vsak človeški dogodek in rezultat v človeškem življenju ima začetke v preteklosti. Splošno znan rek »Zgodovina je učiteljica življenja« se nanaša na vsak aspekt človekovega ustvarjanja pri iskanju njegove samobitnosti. Pomaga nam pri iskanju naših začetkov in nas usmerja na pot naše morebitne prihodnosti. Zgodovinski pregled družbene odgovornosti je na podlagi predstavljenih argumentov logičen, če ne že nujen predpogoj za poznavanje obravnavane problematike, če želimo, da mladi pripadniki naše družbe v bodočnosti ustvarijo boljše življenjske razmere. Na podlagi raziskave sem v nalogi dokazoval, da so izvori družbene odgovornosti že zelo stari in segajo v pričetek nastanka sodobne civilizacije, čeprav se je pomenska konotacija spreminjala vse do danes. Koncept družbene odgovornosti se je tako iz preprostih oblik družbenega delovanja razvil v sodobni pojem 21. stoletja, ki je splošno znan. Kljub temu ne moremo trditi, da je ta definiran dokončno, saj nas zgodovinsko preučevanje uči, da koncept predstavlja proces, ki se nenehno razvija in ni dokončen. Kot končni dosedanji rezultat tega procesa družbene odgovornosti vidim že veljavno zakonodajo in vzpostavljene oblike standardov ter certificiranja, ki vključujejo pojmovne segmente družbene odgovornosti. Tudi ti, kot je razvidno iz raziskovalne naloge, niso dokončni temveč so podvrženi fazam nenehnega dopolnjevanja, nadaljnjega strukturiranja in razvoja. Ključne besede: Družbena odgovornost, zgodovina, koncept, teorija, družba.

HISTORICAL REVIEW OF SOCIAL RESPONSIBILITY Abstract:

At the beginning of the 21st Century the concept of Social Responsibility has reached almost all fields of human action. Its understanding and implementation through action of each individual of human society support creation of better and more just Society. young people make changes; values and knowledge, which they absorb during their primary and secondary socializations, will guide actions of our society in the future. Every event and result in human life has its beginnings in the past. Common saying “History is a teacher of life” applies to every aspect of human creation by searching its purpose. It helps us by searching our beginnings and guides us on the path of our possible future. Historical review of Social Responsibility is, on grounds of the presented arguments, a logical if not necessary precondition for understanding of this topic; if we want that our youth creates better life circumstances in the future. On the grounds of this research I proved that the origins of Social Responsibility are very old and can be reached to the times of creation of modern civilization, although connotation of its meaning has changed until today. The concept of Social Responsibility has been transformed from simple forms of social work into today concept of the 21st Century which is commonly known. Nevertheless we cannot say that it is finally defined (on the current terms), because history teaches us that process itself is evolving all the time and is not final. As the final result of this process, or concept of Social Responsibility itself, I see already implemented legislation, forms of standards and certification which include conceptual segments of Social Responsibility. Those are also not final, as can be seen from my research, but are subjected to phases of continuous complementation, further structuration and development. Key words: Social Responsibility, history, concept, theory, society

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

KOMUNICIRANJE NAGRADE HORUS IN OBJAVE V MEDIJIH Anita Hrast

IRDO – Institute for the Development of Social Responsibility, anita.hrast@irdo.si

Lidija Novak

Slovenian Association for Public Relations (PRSS), lidija.novak@piar.si

Anja Mohorič

PRESS CLIPPING, d.o.o., anja.mohoric@pressclip.si Povzetek:

V prispevku prikazujemo komuniciranje Slovenske nagrade za družbeno odgovornost Horus, od začetka v letu 2009 do leta 2012. Predstavljamo poslanstvo nagrade, njeno vizijo in cilje. Pojasnjujemo kakšni so bili cilji komuniciranja, katere komunikacijske kanale smo uporabili, katera komunikacijska orodja, kateri mediji so o projektu poročali največ in kateri novinarji ter kdo so bili dosedanji Horus nagrajenci.

Ključne besede: komuniciranje, nagrada, Horus, komunikacijski kanali, komunikacijska orodja, mediji, družbena odgovornost

COMMUNICATION OF HORUS AWARD AND PUBLICATION IN MEDIA Abstract:

In this paper we present communication of Slovenian award for social responsibility Horus, from the beginning in 2009 until 2012. We are introducing mission of the reward, its vision and objectives. In paper we explain: what were the goals of communication, which communication channels and communication tools were used, which media reported about the project mostly and which journalists. And of course, we present who have been previous Horus winners too. Key words: communication, reward, Horus, communication channels, communication tools, media, corporate social responsibility

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

C. Okrogla miza o družbeni odgovornosti v visokem šolstvu C. Round table on social responsibility in higher education

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D. Okrogla miza: Intuitivno odločanje za več družbene odgovornosti D. Roundtable: Intuitive decision-making for more social responsibility

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

INTUITIVNO ODLOČANJE – SPREMINJANJE NAVAD SKOZI NOVE POSLOVNE PRISTOPE, MODELE IN REŠITVE Vesna Kovačič, M.S., Institute IRDO;

Violeta Bulc, M.S., Vibacom;

Urška Battelino Povzetek:

Intuicija predstavlja antipol logičnemu mišljenju in odločanju. Sodobni pristopi k odločanju pa kažejo na precej bolj poglobljeno in celostno sliko. V njej je intuicija eden od naravnih kanalov za zagotavljanje informacij odločanja. Zakaj je tema intuicije danes tako aktualna? Nastali gospodarski, družbeni in planetarni izzivi nas vabijo k spremembam. K širši perspektivi. K odpiranju dodatnih tokov, ki bodo zagotavljali podatke in informacije za bolj kvalitetno odločanje. Vabijo nas k spreminjanju ustaljenih vzorcev obnašanja. Vabijo nas k odstranjevanju ovir in k povezovanju vsem nam danih naravnih orodij za uspešno prilagajanje in razvoj. Rešitev vidimo v celovitem odločanju. Dokler delujemo v polju obstoječih znanj in izkušenj, smo podvrženi spregledom in enostranskim odločitvam. Ko znanje in izkušnje povežemo z intuicijo razvijemo modrost, ki omogoča celovito odločanje. Celovitost je odvisno od zavedanja. Globlje kot je naše zavedanje (zavest), bližje smo intuitivnemu odločanju (intuiciji). Zavest običajne osebe je obrnjena povsem navzven. Pri intuitivnem odločanju pa obračamo zavest od zunaj navznoter. Skozi proces učenja se poglabljamo vase. Spoznavamo svoje globlje osebnostne ravni, ki poleg misli, vključujejo tudi čusta in voljo. Dotaknemo se skritih kvalitet. Ker želimo bolje izkoristiti svoj notranji potencial, se pogosto osebnostno spremenimo. Spremenimo ustaljene vzorce obnašanja in delujemo drugače, bolj celostno in družbeno odgovorno. V prispevku predstavljamo model poslovnega odločanja z intuicijo, ki smo ga preverili v 10-tih uspešnih slovenskih podjetjih. Model razkriva ozadje uporabe intuicije, ki postaja vse bolj koristno poslovno orodje. Intuicijo postavlja ob bok prevladujočemu analitičnemu odločanju. Le oba skupaj in v medsebojnem ravnovesju lahko zagotavljata bolj celovito odločanje brez spregledov in neželjenih posledic. Za več družbene odgovornosti v poslovnem odločanju potrebujemo nove pristope, modele in inovativne rešitve. Ključne besede: intuicija, delovanje, učenje, modrost, celovito odločanje

INTUITIVE DECISION-MAKING – CHANGING HABITS THROUGH NEW BUSINESS APPROACHES, MODELS AND SOLUTIONS Abstract:

Intuition represents an antipode to logical thinking and decision-making. Modern approaches to decision-making, however, indicate a much more detailed and comprehensive picture. Intuition is one of the natural channels for transferring information necessary for decision-making. But why is intuition such an interesting topic today? The economic, social and planetary challenges encourage us to change. They encourage us to have a broader perspective, to open additional streams that will provide data and information for better quality of decisionmaking. They encourage us to change entrenched patterns of behaviour. They encourage us to break down barriers and connect all our inherent natural skills for successful adaptation and development. Holistic decision-making can be a solution. As long as we work in the field of existing knowledge and experience, we tend to oversight and unilateral decisions. When we connect knowledge and experience with intuition we develop wisdom which leads to holistic decision-making. The holistic approach depends on awareness. The deeper our awareness (consciousness), the closer we are to intuitive decision-making (intuition). Awareness of a regular person is completely outwardly directed. In intuitive decision-making we redirect awareness from the outside to the inside. Through the process of learning we reach deeper within ourselves. We recognize our deeper personal levels, which include our mind, heart and will. We touch our hidden virtues. Because we want to make better use of our inner potential, we often change ourselves and our entrenched patterns of behaviour and act differently, particularly in a more holistic and socially responsible manner. This paper presents a model of business decision-making that rightly includes intuition at its core. The model was tested in 10 successful Slovenian companies. Our experiences have shown that the model can change the behaviour of individuals, groups, organizations and the society. It positions intuitive decision-making shoulder to shoulder with the prevailing analytical decision-making approach. The two methods can, if used jointly and in a balanced manner, ensure holistic decision-making without oversight and negative consequences for an individual, an organization or the society. To improve social responsibility in business we need new approaches, models and innovative solutions. We propose that this new model of decision-making should become one of them. Keywords: intuition, performance, learning, wisdom, holistic decision-making

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

POSLOVNO ODLOČANJE Z INTUICIJO IN SPREMINJANJE NAVAD V SLOVENSKIH PODJETJIH – ŠTUDIJA PRIMERA Vesna Kovačič, MSc., Institute IRDO,

Danijela Kocuvan, MSc., Institute IRDO intuicija@irdo.si; www.irdo.si

Povzetek:

Inštitut za razvoj družbene odgovornosti - IRDO v sklopu svojih dejavnosti med drugim raziskuje področje poslovnega odločanja z intuicijo. V okviru projekta IRDO Intuicija so razvili in v praksi preverili uporabnost modela sistemskega reševanja problemov, ki vključuje poleg razumskega tudi intuitivno odločanje. Poslovni model odločanja z intuicijo temelji na Scharmerjevi teoriji U in Korthagnovem čubulnem modelu osebnostnih ravni. Poslovni model spodbuja posameznike, skupine, organizacije in družbo, da obračajo pozornost iz okolice vase in ozavestijo prikrite vzorce obnašanja. Prepoznani vzorci so lahko predmet nadaljnjega opazovanja in morebitnega spreminjanja navad. Spremembe se pogosto odrazijo v izboljšanju odnosov oz. povezav med zaposlenimi, vodstvom, strankami, poslovnimi partnerji, skupnostjo, širšo javnostjo in družbo. Boljši odnosi temeljijo na sistematičnem povezovanju informacij, ljudi in rešitev v nek sistem, ki ima sodobno obliko mreže. Pogosto se izboljša tudi komunikacija, motivacija, ustvarjalnost in inovativnost na različnih ravneh in področjih delovanja posameznikov, organizacij in družbe. Z intuicijo lahko spreminjamo navade, tako v vsakdanjem življenju kot tudi poslovni praksi. V letu 2012 je bila izvedena študija primera v 10-tih slovenskih podjetjih. Izbrana so bila podjetja različnih velikosti, dejavnosti in organiziranosti. Študija je potrdila pozitivne učinke uporabe intuicije predvsem pri strateškem odločanju. Zaradi nezadostnih informacij se pri strateškem odločanju ne moremo upreti samo na analitično razmišljanje, ki uporablja preteklo znanje in izkušnje. Potrebujemo nekaj več. Potrebujemo drugačna in sodobna orodja odločanja. V prihodnje bo odločitve potrebno sprejemati z intuicijo (zavedanjem) vsaj v takšni meri kot z dosedanjo uporabo ekonomskih in drugih znanj (védenjem). Védenje in zavedanje se dopolnjujeta, oba sta nujna, da smo ljudje lahko dovolj celoviti. Pot k uspešnemu odločanju vodi od védenja k zavedanju ob nenehnem iskanju njunega ravnovesja. V prispevku bomo predstavili ozadje omenjene raziskave v izbranih slovenskih podjetjih. Ključne besede: intuicija, odločanje, poslovni model, sistemski pristop, spreminjanje navad

BUSINESS DECISION-MAKING BY INTUITION AND CHANGING HABITS IN SLOVENIAN COMPANIES - A CASE STUDY Abstract:

The Institute for the Development of Social Responsibility - IRDO as part of its activities also includes exploring the field of the business decision-making by intuition. The model of system problem solving which includes rational and intuitive decision-making has been developed and tested in the practice. The model of business decision-making by intuition is based on Scharmer's Theory U and Korthagen's core reflection. The model encourages individuals, groups, organizations and society to direct attention from the outside towards the inside and be aware of hidden behaviour patterns. The identified patterns may be a subject of further observation and possible changing of habits. The changes are often reflected in the improvements of relations or connections between employees, management, customers, business partners, community, general public and society. Improved relations are based on the systematic integration of information, people and solutions in a system which has a contemporary form of network. The changes are also reflected in the improvement of communication, motivation, creativity and innovation at the different levels and fields of activity of individuals, organizations and society. The intuition can change habits, both in everyday life and business practice. In 2012, a case study was performed in 10 Slovenian companies. Selected companies were of different sizes, businesses and organization. The study confirmed the positive effects of the use of intuition particular in strategic decision-making. Because of the lack of information the strategic decision-making can not be resisted only at the analytical thinking, which uses previous knowledge and experience. We need something more. We need different and modern decision-making tools. In the future, the decision needs to be taken with intuition (awareness) at least to the same extent as with the current use of the economic and other skills (knowledge). Knowledge and awareness are complementary and both necessary, that people can be sufficiently comprehensive. The path to successful decision-making leads from the knowledge to the awareness beside the constant searches for the balance. In the paper we will present the background of that research in the selected Slovenian companies. Keywords: intuition, decision-making, business model, system approach, changing habits

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Plenarna predavanja, 2. dan Plenary Lectures, 2nd Day

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

OTROCI Z ULICE, SIROTE ZARADI AIDSA, IN NEZAVAROVANI MLADOLETNIKI: KAR BERETE, NI TISTO, KAR VIDITE: RAZISKAVE IN HUMANITARNA POMOČ Lewis Aptekar, Professor Counselor Education San Jose State University

Povzetek:

Pred dobrimi 25 leti sem bil na ulici z otroci v Caliju, Kolumbija. Bil sem tam kot raziskovalec, docent z veliko željo napisati knjigo. Napisal sem jo: Otroci z ulice v Caliju (1988a). Od tedaj me je delo peljalo na štiri celine in kakšnih 30 držav. Na teh poteh sem spotoma delal etnografske raziskave z več skupinami mestne mladine, ki so, kot pravi UNICEF, “otroci v posebno težavnih okoliščinah”. Pojem vključuje otroke s psihosocialnimi odzivi na katastrofe (Aptekar 1994b; Aptekar and Boor 1990), otroke, katere je v hude težave spravila vojna (Aptekar and Abebe 1994a; Aptekar and Giel 2002) in otroke invalide, ki živijo v revnih deželah (Aptekar 1983; 1986). V tem prispevku nudim raziskovalcem, kar sem spoznal o otrocih na ulici in etnografiji. Tega se lotevam v treh delih. Najprej predstavim nekaj odprtih vprašanj, ki se tičejo razumevanja fenomena otrok na ulici. V drugem delu razpravljam o svojem pogledu na otroke na ulici v kontekstu njihovih družin in družbenega okolja. Ob koncu predlagam, kako lahko raziskovalci zbirajo veljavne in pomembne podatke in razumeti, kako lahko njihovi lastni pogledi oblikujejo njihovo interpretacijo in prikaz zbranih podatkov. Ključne besede: otroci z ulice; etnografija; družbena odgovornost; humanitarna pomoč

STREET CHILDREN, AIDS ORPHANS, AND UNPROTECTED MINORS: WHAT YOU READ IS NOT WHAT YOU SEE: RESEARCH AND HUMANITARIAN ASSISTANCE Abstract:

A bit more than twenty-five years ago I was on the streets with children in Cali, Colombia. I was there as a researcher, an assistant professor eager to write a book. I did: Street Children of Cali (1988a). Since then my work has taken me to four continents and about thirty countries. Along the way, I have conducted ethnographic research with several groups of urban youth who are, as UNICEF says, “children of particularly difficult circumstances.” These include children with psychosocial reactions to disasters (Aptekar 1994b; Aptekar and Boor 1990), children traumatized by war (Aptekar and Abebe 1994a; Aptekar and Giel 2002), and disabled children living in low-income countries (Aptekar 1983; 1986). In this paper, I offer to researchers what I have learned about street children and ethnography. I approach this in three parts. First I present some issues related to understanding the phenomenon of street children. Second, I discuss my perspective on street children in their family and societal context. Finally, I suggest how researchers can collect valid and reliable data and understand how their own experiences may shape their interpretation and representation of those data. Key words: street children; ethnography; social responsibility; humanitarian assistance ----------------------------------------

PRISTOJNOSTI ZA INOVACIJE IN TRAJNOSTNI RAZVOJ Gerald Steiner

Harvard University, Weatherhead Center for International Affairs (WCFIA), 1737 Cambridge Street, Cambridge, MA 02138, gsteiner@wcfia.harvard.edu Povzetek:

Katere sposobnost omogočajo reševalcem problemov, da se uspešno ukvarjajo z inovacijami in trajnostnim razvojem družbe? V tem prispevku razvijam teoretičen model, katerega sestavljajo sposobnosti: (1) osebne, (2) poklicne, (3) sistemske, (4) ustvarjalne in (5) za kulturo druženja (sodelovanja); vse so pogoj, da se človek spopade z zapletenimi izzivi današnje družbe. Problem sposobnosti reševalca problemov definiram kot sposobnosti, znanje in spretnosti tega človeka, ki jih potrebuje, da se ustrezno ukvarja z zapletenimi problemi dejanskega sveta; na njih vplivajo človekovi mentalni modeli in posebne lastnosti okolja. Prispevek naj bi dal napotke za bodoče raziskovanje o razvoju sposobnosti.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Ključne besede: strokovnost, pristojnost, zapleteni problemi dejanskega sveta, miselni modeli, okolje dimenzije, zmožnosti, znanje, spretnosti, okvir sposobnosti, osebna sposobnost, sposobnost na strokovnem področju, sistemska sposobnost, sposobnost ustvarjati, sposobnost za kulturo druženja (sodelovanja), usposabljanje, krize, inovacija

A COMPETENCE FRAMEWORK FOR INNOVATION AND SUSTAINABILITY Abstract:

Which competences enable problem solvers to successfully drive innovation and sustainable development of society? In this paper, I develop a theoretical framework consisting of (1) personal; (2) professional domain; (3) systemic; (4) creativity; and (5) sociocultural (collaborative) competences to meet complex challenges faced by today’s society. I define the problem solver’s competences as a person’s abilities, knowledge, and skills required to adequately deal with complex real-world problems and which are affected both by their mental models and by the distinct features of their environment. This paper is aimed at providing guidance for future research in the field of competence development. Keywords: Competence, competency, complex real-world problems, mental models, environmental dimensions, abilities, knowledge, skills, competence frameworks, personal competence, professional domain competence, systemic competence, creativity competence, sociocultural (collaborative) competence, education, crises, innovation. ----------------------------------------

TRAJNOST V VISOKEM ŠOLSTVU: SPREMINJANJE SLEDILCEV V VODJE Filippina Risopoulos-Pichler

University of Graz, Department of Geography and Regional Science, Heinrichstrasse 36, A-8010 Graz, Austria, filippina.risopoulos@uni-graz.at Povzetek:

Ta prispevek hkrati obnavlja stare Humboldtove zamisli in predstavlja zamisel o trajnostni univerzi za prihodnost. Zdaj proučujemo pet različnih avstrijskih univerz z vidika trajnostne vzgoje in izobraževanja v poučevanju in učenju. Izobraževanj je še vedno najbolj učinkovit pripomoček za prihodnji razvoj; zato je treba oceniti, koliko ‘trajnost’ pomeni učiteljem in študentom v visokem šolstvu. Vprašali smo univerzitetne učitelje in študente s petih različnih univerz, ki imajo veliko različnih discipline in znanstvenih podlag, naj opredelijo svoj osebni odnos, mnenje in opažanja glede trajnostnih vidikov poučevanja in študiranja, organiziranosti njihovih univerz, strokovnosti in zagnanosti v družbi in z globalnih vidikov. Kritična analiza bo svetovala, v kateri smeri delovati, da bi dosegli sonaravni razvoj na avstrijskih univerzah. Anketo bomo končali konec januarja 2012 in spoznanja predstavili ministrstvu za izobraževanje in kulturo. Uporabljamo kritičen pogled na današnje vodenje n upravljanje univerzi in pristop k vzgoji in izobraževanju, da bi zgradili most od običajnih visokošolskih institucij k trajnostnim. Ključne besede: trajnost, družbena odgovornost, univerza, Avstrija, trajnostne izobraževalne institucije.

SUSTAINABILITY IN HIGHER EDUCATION: MAKING FOLLOWERS INTO LEADERS Abstract:

This paper looks back on the ideas of Humboldt and presents at the same time the idea of a sustainable university for the future. Currently five different Austrian universities are investigated with relation to sustainable education in teaching and studying. Education is still the most effective tool for a future development; therefore there is a need to assess how much "sustainability" matters to teachers as well as students in the tertiary education. University teachers as well as students of fife different universities with a variety of different disciplines and scientific backgrounds, were asked to define their personal attitude and their opinions and observations to sustainable aspects of teaching and studying, organization of their university, competences, commitment within the society and global aspects. The critical analysis will suggest courses of action for a sustainable development on Austrian Universities. The survey will be finished at the end of January 2013 and then presented at the ministry of education and cultural affairs. A critical view on today’s university management and the educational approach are used to span a bow from common tertiary educational institutions to sustainable educational institutions. Key words: sustainability, social responsibility, university, Austria, sustainable educational institutions.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

OSEBNE SPREMEMBE V SMERI DRUŽBENO ODGOVORNEGA IN TRAJNOSTNEGA BIVANJA - IZOBRAŽEVALNI KONCEPTI IN IZKUŠNJE Ulrike Seebacher

Institute of Systems Sciences, Innovation, and Sustainability Research, University of Graz, Austria Povzetek:

Trajnostno obnašanje pomeni, da razumemo posledice svojih dejanj in storimo, da so kar najbolj prijazne do narave in družbeno odgovorne. Ljudje se lahko udeležujejo organiziranja družbenega življenja v različnih vlogah, kot so potrošniki, državljani, študenti, (bodoči) zaposleni ali vodje. Njihove odgovornosti in zaveze za spremembe so v osnovi potrebne, da izpodrinejo druge možnosti. Trajnosten življenjski slog vpliva na različne vidike življenja, kot so: vožnja, hrana, prosti čas in potovanja, poraba, življenje, poraba virov in energije. Trajnostno delovanje v vsakdanjem življenju je bolj pomembno kot kadar koli in pomeni, da se odločimo v prid izbir, ki izražajo zavest do okolja in družbeno odgovornost. Na osnovi izkušenj, ki jih je pridobila v raznih projektih o raziskovanju DOP (med drugim Sustainable Behaviour at Work and in Private Life”, see www.ifz.tugraz.at/nachhaltighandeln), je avtorica vključila 'koščke DOP' v svoja kurze za študente. Razvila je več načinov učenja, ki pospešujejo družbeno odgovorno ravnanje in vsakdanjem življenju, kot so “Acting Sustainably: Personal Changes Towards a Sustainable Living” (Centre for Social Competence, Graz University, Austria), in “Micro-training Sustainable Lifestyle” ( gradivo za poučevanje, razvito za projekt sustainicum, ki ponuja vsem dostopno gradivo za vključevanje trajnosti v visoko šolstvo; glejte: www.sustainicum.at). Študenti se medsebojno podpirajo v skupinah kolegov. Ta prispevek se osredotoča na uporabljene izobraževalne zamisli in teorije. Omogoča vpogled v izide učenja, kot so jih dokumentirali zapisi o premislekih posamičnih udeležencev in opazovanja avtorice. Razpravlja tudi o prenosu v druga učna okolja in možnosti, da bi kombinirali posamično in organizacijsko učenje. Ključne besede: trajnostno obnašanje, osebna sprememba, izobraževalna zamisel, medsebojno učenje kolegov

PERSONAL CHANGES TOWARDS A SOCIALLY RESPONSIBLE AND SUSTAINABLE LIVING – EDUCATIONAL CONCEPTS AND ExPERIENCES Abstract:

Acting sustainably is, to understand the consequences of one's actions and to make them as environmentally friendly and socially responsible as possible. People can participate in different roles in organizing social life, e.g. as consumers, citizens, students, (future) employees or executives. Their own responsibilities and their commitment to changes are basically necessary to roll out alterations. Sustainable lifestyle affects different life domains, such as: mobility, nutrition, leisure and travel, consumption, living, use of resources and energy. It is more important than ever to act sustainably in everyday life, which means to decide in favor of environmentally conscious and socially responsible options. Based on the experiences gained in different CSR research projects (i.a.” Sustainable Behaviour at Work and in Private Life”, see www.ifz.tugraz.at/nachhaltighandeln) the author integrated “CSR nuggets” into her students’ courses and developed different learning formats fostering socially responsible behaviour in every-day life, such as “Acting Sustainably: Personal Changes Towards a Sustainable Living” (Centre for Social Competence, Graz University, Austria), and “Microtraining Sustainable Lifestyle” (teaching material developed for the sustainicum project, offering aiming an open pool of materials to integrate sustainability in higher education, see www.sustainicum.at). Students mutually support themselves in a group of peers. This contribution will focus on the educational concepts and theories used and will give insight into the learning results, as documented by the participants’ individual reflection papers and the author’s observations. A transfer to other learning settings, as well as options for combining individual and organizational learning, will be discussed. Keywords: Sustainable behaviour, personal change, educational concept, peer-to-peer learning

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

E. Razvoj individualnih in družbenih, organizacijskih SR politik E. Development of individual, organizational and societal SR policies

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

INTEGRALNO - POLNOVREDNO, SODELOVALNO IN POVEZOVALNO DO ZELENEGA GOSPODARSTVA Dr. Darja Piciga, Slovenia www.dpiciga.com

Povzetek:

Avtorica gradi na prispevku za konferenco IRDO2012, v katerem je predstavila idejo o razvoju Slovenije kot modela integralne, nizkoogljične ekonomije in družbe v svetovnem merilu. Osnutek strategije za prehod v nizkoogljično družbo (SVPS, 2011-2012) je že vključeval ključne elemente teorije integralne ekonomije (štirje svetovi in moralno jedro – torej holističen model za polno vrednost, uravnoteženost vseh sestavin), ki gradi na številnih praktičnih in v globaliziranem svetu uspešnih trajnostnih modelih gospodarstva, sintetizira spoznanja družboslovnih ved in črpa iz modrosti različnih svetovnih kultur (povezovalnost v smislu transdisciplinarnosti in transkulturnosti), ter spodbuja k sodelovanju in gradnji vključujoče skupnosti. V zadnjem letu so procesi razvojnega načrtovanja pripeljali do vključitve pristopa integralnih svetov kot usmeritev za delovanje v dva pomembna dokumenta, ki opredeljujeta razvoj Slovenije do leta 2020: Izhodišča Strategije razvoja Slovenije in Slovenska industrijska politika. Primerjalni pregled integralnih elementov odkriva, da so v Sloveniji že uveljavljeni koncepti, ki so skladni s teorijo integralne ekonomije (kot so družbena odgovornost podjetij, socialno podjetništvo, zeleno gospodarstvo), in da imamo znanje in izkušnje za integralno razvojno načrtovanje. V povezavi s programi zelenega razvojnega preboja in preko sodelovanja z avtorjema integralne ekonomije je zamisel za Integralno zeleno Slovenijo postala realna možnost. Ključne besede: pristop integralnih svetov, zeleno gospodarstvo, trajnostni razvoj, družbena odgovornost, nizkoogljična družba, razvojno načrtovanje, Slovenija

INTEGRAL - WHOLESOME, COLLABORATIONAL AND INCLUSIVE PATH TOWARDS GREEN ECONOMY Abstract:

The author upgrades the paper for the IRDO2012 Conference, which put forward the idea of Slovenia's development as a model of integral, low carbon economy and society on a global scale. Draft strategy for the transition to a low-carbon society (GOCC, 2011-2012) has already included key elements of integral economics (four worlds and the moral core – therefore a holistic model for the full value, equilibrium of all components), which builds on the many down-to-earth and in the globalized world prosperous sustainable models of the economy, synthesizes knowledge of various social sciences and draws on wisdom from the world's different cultures (integration in terms of transdisciplinarity and trancultural approach), as well as promotes cooperation and building an inclusive community. During the past year, the policy planning processes led to the inclusion of Integral Worlds Approach into the guidelines for action of two important documents which define the development of Slovenia by 2020: Slovenia’s Development Strategy Framework and the Slovenian Industrial Policy. A comparative review of integral elements reveals that in Slovenia there have already been established concepts consistent with the theory of integral economics (such as corporate social responsibility, social entrepreneurship, green economy) and we have the knowledge and experiences of integral policy planning. In relation to the green development breakthrough programs and through cooperation with the authors of Integral Worlds Approach, the idea of Integral Green Slovenia became a real possibility. Keywords: integral worlds approach, green economy, sustainable development, low-carbon society, social responsibility, development planning, Slovenia

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

NACIONALNA STRATEGIJA SPODBUJANJA RAZVOJA DRUŽBENE ODGOVORNOSTI (PODJETIJ) V SLOVENIJI Metka Štoka Debevec, meta.stoka-debevec@irdo.si, Anita Hrast, anita.hrast@irdo.si, prof ddr. Matjaž Mulej, mulej@uni-mb.si,

all IRDO – Institute for the Development of Social Responsibility, Maribor, Slovenia Povzetek:

Evropska unija si je leta 2011 zadala jasno nalogo: strateško pristopiti k udejanjanju družbene odgovornosti v praksi, da se bo čim več organizacij, profitnih in neprofitnih, zavedalo svojih vplivov, ki jih imajo na naravno okolje in soljudi, ter jih obravnavalo čim bolj celovito. V ta namen vodstvo EU pričakuje, da bodo vse države članice EU pripravile svoje nacionalne strategije in jih udejanjile v praksi. V članku prikazujemo, kakšne so te zahteve EU Komisije in slovenske civilne družbe, kaj je doslej na tem področju storila Slovenija in kakšne so možne poti za dokončanje zasnovane ideje o slovenski nacionalni strategiji. Poudarjamo, da morajo pri realizaciji le-te sodelovati številni deležniki – od civilne družbe, gospodarstva, medijev, pa vse do vladnih inštitucij, ki se tega področja, žal, lotevajo z zamikom. Ključne besede: družbena odgovornost, nacionalna strategija, deležniki, gospodarstvo, civilna družba, vlada, EU, standard ISO26000

NATIONAL STRATEGY OF PROMOTION OF THE DEVELOPMENT OF (C)SR IN SLOVENIA Abstract:

In 2011 The European Union set a clear mission: an EU strategic approach to implement social responsibility in practice for more, both for-profit and non-profit, organizations to be aware of their impact they have on their natural environment and people, and treat it rather holistically. To this end, the EU's leaders expect that all EU Member States prepare their national strategies and implement them in practice. This paper shows what EU Commission and Slovene civil society require, what has so far been done in this area in Slovenia and what are the possible ways that the draft of the Slovenian national strategy would be completed. We emphasize that in the realization of this strategy many stakeholders should be involved - from civil society, business, media, and all the government institutions that are working in this area; unfortunately, the last ones address the matter with delay. Keywords: (corporate) social responsibility, national strategy, stakeholders, industry, civil society, government, EU, standard ISO26000 ----------------------------------------

OKVIR ZA DRUŽBENO ODGOVORNOST V ČRNI GORI M.A. Bosiljka Vuković

Ministry for Sustainable Development and Tourism, Government of Montenegro bosiljka.vukovic@mrt.gov.me

Marija Mijušković

Ministry for Sustainable Development and Tourism, Government of Montenegro marija.mijuskovic@mrt.gov.me Povzetek:

Družbena odgovornost podjetij (DOP) se nanaša na načine, na katere podjetja v svojem rednem poslovanju vzdržujejo ravnovesje med gospodarskimi, družbenimi in okoljskimi vidiki svojega poslovanja. Omrežje za družbeno odgovornost, ki so ga ustanovili znotraj Ministrstva za trajnostni razvoj in turizem Vlade Črne gore, je pripravilo priročnik o DOP za mala in srednja podjetja, zato da nudili praktične nasvete zainteresiranim podjetjem, kako naj uresničujejo DOP kot del svoje dolgoročne poslovne strategije.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Ta prispevek kaže, kako se da uporabiti deležniški pristop pri pospeševanju DOP, ki je temelj načina delovanja Omrežja, učinkovito, da ustvarimo zlahka razumljiv pripomoček za podjetja, ki bi naj uporabila načela DO v svojih osrednjih dejavnostih. Prvi del Priročnika uvaja zamisel in načela DOP. Drugi del nudi zamisli za prve korake k družbeno odgovornemu podjetju in dodaja predloge najboljše prakse za tiste, ki hočejo uveljaviti zamisel bolj poglobljeno. To je glavno poglavje in je razdeljeno na sedem področij: to so odnosi s sodelavci, z dobavitelji, z odjemalci, izdelki/storitve, okolje, lokalna skupnost in preganjanje podkupovanja. Tretji del vključuje praktične smernice, ki usmerjajo DOP v temeljnih poslovnih praksah in strategiji. Namen Omrežja je bil izdelati priročnik, ki bo uporaben za vsa podjetja ne glede na njihovo velikost in predhodno izkušnjo z DO praksami, v katerih bo pomagal izboljšati njihov način poslovanja skladno z načeli trajnostnega razvoja. Ključne besede: družbena odgovornost podjetij, priročnik, mala in srednja podjetja

FRAMEWORK FOR SOCIAL RESPONSIBILITY IN MONTENEGRO Abstract:

Corporate social responsibility (CSR) refers to the ways in which companies, in their regular operations, maintain a balance between economic and social, as well as environmental aspects of their businesses. The Network for Social Responsibility, which was established within the Ministry of Sustainable Development and Tourism in the Government of Montenegro, prepared a CSR handbook for small and medium sized enterprises with the goal of offering practical advice for interested enterprises on how to implement CSR as part of their long-term business strategy. This submission demonstrates how a stakeholder approach in promoting CSR, which is the foundation of the Network’s modus operandi, can be used effectively to produce an easily understandable tool for companies for applying SR principles into their core operations. The first part of the Handbook introduces the concept and principles of CSR. The second part offers ideas for first steps in becoming a socially responsible enterprise, together with examples of best practices for those who want to implement the concept more profoundly. This is the main chapter and it is divided in seven areas: relations with employees, suppliers, clients, product/service, environment, local community and anti-corruption. The third part includes practical guidelines for mainstreaming CSR in the core business practices and strategy. The intention of the Network was to make a handbook that will be useful to all enterprises irrespective of their size and previous experience with SR practices and which will help improve their way of doing business in line with the principles of sustainable development. Keywords: corporate social responsibility, handbook, small and medium enterprise ----------------------------------------

KLJUČNE TEME ZA DRUŽBENO IZOBRAŽEVANJE, KOMUNICIRANJE, KREATIVNOST IN SPREJEMANJE Robert G. Dyck, Emeritus Professor, Virginia Tech 5428 Crossings Lake Circle, Birmingham, AL, USA bobdyck@vt.edu

Povzetek:

Podlaga za naše preživetje se mora začeti tako, da na nov zgradimo svoje skupnosti, da bodo močne in sonaravne in temeljile na združljivosti in medsebojni podpori. Toda skupnosti morajo biti sonaravne/trajnostne tudi z vidika <350 ppm CO2 v atmosferi (kar bi omejilo to naraščanje kislosti oceanov), omejevanja uporabe energije in virov na svetovno sonaravni ravni ter omejitve spodobnega in sonaravnega minimalnega življenjskega standard za vsakogar. Torej se moramo ukvarjati z zelo zahtevnim vprašanjem gospodarska rasti in to dosledno ter a lokalni in globalni ravni. Moramo zmanjšati porabo energije, ki temelji na premogu, in porabo virov tako, da uveljavimo ekonomske modele, ki vsebujejo ‘zmanjšanje namesto rasti’, ‘prostovoljno enostavnost’ in ‘dano stanje’; temeljijo naj na medsebojni podpori, zadružnem organiziranju in družbeni odgovornosti. Ustvarjanje nove moralne ekonomijo je ogromen in zapleten podvig, ki vključuje lomljenje okovov potrošništva, delovnega tedna s 40 – 60 urami in oglaševanja (Speth, 2012; Ivey, 2012). To pomeni tudi nove vzorce vladanja v javnem in privatnem sektorju (Ivey, 2012; Edwards, 2012; Hacker & Pierson, 2012). Še bolj pomembno je, da zahteva

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

demokratizacijo bogastva (Alperovitz, 2005) in evolucijsko eusocialno transformacijo človeštva, pravočasno, da bi odpravili HIPPO (uničenje bivalnega okolja, invazivne naravne vrste, onesnaževanje okolja, preveč prebivalstva, preveč izrabe narave) (Wilson, 2012). Ključne besede: opustitev HIPPO (uničenje bivalnega okolja, invazivne naravne vrste, onesnaževanje okolja, preveč prebivalstva, preveč izrabe narave), sodelovalna organizacija, demokratizacija bogastva, evolucijska eusocialna transformacija, odgovorna nova moralna ekonomija

CRUCIAL TOPICS FOR SOCIETAL EDUCATION, COMMUNICATION, CREATIVITY, & ACCEPTANCE Abstract:

The basis of our survival must begin with re-building our own communities to be strong and sustainable, based on sociability and mutual support. But communities must also be sustainable in the context of atmospheric CO2 <350 ppm (which would also limit acidification of the oceans), the limitations of sustainable global energy and resource throughput, and the constraint of a decent and sustainable minimum standard of living for everyone. This means that we must tackle the pervasive issue of economic growth, systemically, at both the local level and the global level. We must reduce carbon-based energy and resource consumption by adopting “de-growth,” “voluntary simplicity,” and “steady-state” economic models that are based on mutual support, cooperative organization, and social responsibility. Constructing a new moral economy is a massive and complex undertaking that includes breaking the chains of consumerism, the long 40-60 hour workweek, and advertising (Speth, 2012; Ivey, 2012). It also means new patterns of governance, both in the public and private sectors (Ivey, 2012; Edwards, 2012; Hacker & Pierson, 2012). Even more significantly, it entails the democratization of wealth (Alperovitz, 2005), and the evolutionary eusocial transformation of the human population in time to abate HIPPO (Habitat destruction, Invasive species, Pollution, Overpopulation, and Overharvesting (Wilson, 2012). Key Words: Abatement of HIPPO, Cooperative Organization, Democratization of Wealth, Evolutionary Eusocial Transformation, Responsible New Moral Economy. ----------------------------------------

CIVILIZACIJA NA RAZPOTJU Anton Komat, biozof

samozaposlen v kulturi, pisatelj in scenarist Cesta talcev 14, 1230 Domžale GSM 041-641-483 anton.komat@gmail.com Povzetek:

Biozofski pogled na svet temeljito spreminja pozicijo človeka v naravi, ker reafirmira tezo, da smo simbiotska bitja narave, torej moramo harmonizirati naš odnos do nje, na pa da naravo nasilno spreminjamo po svojih zamislih. Človek, kot simbiotsko bitje narave, ima vse evolucijske kapacitete, da se prilagodi, namesto, da poskuša objektivizirati naravo (s tem pa tudi samega sebe) z nespametno in tvegano uporabo tehno-znanosti. V biotski naravi človeka je, da poskuša s svojo tehnologija in kulturo ustvarjati svoje življenje in družbo v kateri živi. Poudarek je na njegovi kulturi. Skozi biozofsko paradigmo se promovira kulturni obrat v novo civilizacijo. Kulturna evolucija in duhovna emancipacija zahtevata nov pristop do vseh področij človekovega življenja, od politike (lokalna demokracija), ekonomije (odpoved anarhiji prostega trga), človekovih pravic (prednost javnemu interesu pred zasebnim profitom), znanosti (relativizacija redukcionizma in pozitivizma), zdravstva (prednost preventivne dejavnosti), izobraževanja (vzgoja celovite osebnosti) in družbenih ved, pri katerih je najpomembnejša kulturna avtonomija lokalne skupnosti ter duhovna afirmacija človeka kot simbiotskega bitja v najširšem smislu. Ključne besede: biozofija, simbioza, paradigma, evolucija, tehno-znanost, kultura, duhovna emancipacija

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

CIVILIZATION AT THE CROSSROADS Abstract:

The bio-sophic view of the world considerably changes the position of the man in the nature, because it re-affirms the thesis that we are the nature`s symbiotic beings, that we therefore have to harmonize ourselves with the environment (nature) and not brutally change the environment (the nature) according to our ideas. The man as the symbiotic being has all the evolutional capacities of adaptation instead of trying to objectivize the nature (and thus this also himself) to the level of perfection with the unreasonable and risky use of techno-science. In the biological nature of the man there is a characteristic that he with his technology and culture creates his life and society in which he lives. The emphasis is on his culture. Through the bio-sophic paradigm the cultural switch into the new civilization is promoted. Cultural evolution and spiritual emancipation concerns new approaches on all fields of his activity, from politics (the new local democracy), economy (abolition of the market anarchy), human rights (advantage of public interest against the private), science (relativization of the reductionism and positivism), medicine (biosophic prevention in health care), education (forming the integral personality), the social sciences in which in first place there is the emphasis on cultural autonomy of local communities and spiritual affirmation of the man as a symbiotic being in the widest sense. Key words: biosophy, symbiosis, paradigm, evolution, technoscience, culture, spiritual affirmation ----------------------------------------

UNIVERZALNI TEMELJNI DOHODEK – ODGOVORNOST IN EMANCIPACIJA Branko Gerlič

Tajnik sekcije za preučevanje in promocijo UTD pri Zofijini ljubimci, društvo za razvoj humanistike, Maribor Povzetek:

Družbena odgovornost kot vse bolj uveljavljeno načelo na vseh ravneh družbenega delovanja je ne le cilj, ampak tudi pot za doseganje tega cilja, opredeljenega zlasti v smislu oblikovanja na dejanskem humanizmu utemeljenih medčloveških odnosih. V tem smislu prevladuje mnenje, da humani medsebojni odnosi niso možni brez upoštevanja medsebojnih odgovornosti – spet na vseh ravneh. Univerzalni temeljni dohodek (UTD), ki mora biti individualen, brezpogojen in seveda dovolj visok, je v tem smislu predvsem orodje. Orodje, s katerim bo mnogo lažje in preprosteje uresničiti cilje, opredeljene v načelih družbene odgovornosti. Ključne besede: družbena odgovornost, univerzalni temeljni dohodek, humani medčloveški odnosi, emancipacija

UNIVERSAL BASIC INCOME - RESPONSIBILITY AND EMANCIPATION Abstract:

Social responsibility is becoming a more and more accepted principle on all levels of social actings, not only as a goal itself, but more as a way to this goal, defined especially as forming human relationships, based on real humanism. This means that such human relationships are not possible without recognizing responsibilities – on every level, too. The unconditional basic income (UBI) has to be individual, unconditional and high enough and it is a tool, first of all. A tool which will enable reaching the goals, declared with social responsibility principles. Key words: social responsibility, unconditional basic income, human humane relations, emacipation

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Z.A.S.U.K. ZAVESTNO V ARHITEKTURI IN SMISELNI URBANIZACIJI KRAJEV Vesna Rebernak

Architect and Urban Planner vesnareber@aol.com Povzetek:

Osveščanje o pomembnosti vrednotenja, spoštovanja in varovanja kulturne dediščine in njenega smiselnega nadgrajevanja ter nujnost razmišljanja o naslednjem: - da bi ustvarjali bodočnost moramo spoštovati preteklost - primerna prenova, nadgrajevanje in vmeščanje primernih vsebin ter primernih obnovitvenih posegov v kontekstu - nujnost dialoga o vprašanjih sodobnih posegov v kontekstu specifičnega prostora glede na 12 različnih regij (sozvočno s prostorom) - kako z novimi vsebinami in sodobnimi posegi nadaljevati uspešen razvoj mest oz. somestij in celotnih regij in smiselno nadgrajevati v kontekstu zgodovinskih mestnih in vaških jeder - vzpostavitev lokalnih akcijskih planov na ravni sosesk s sodelovanjem strokovnjakov s področja varovanja kulturne dediščine - vključiti prebivalce v oblikovanje svojega lastnega okolja preko participatornih umetniških in okoljskih akcij (ko ljudje niso le potrošniki ampak ponovno postanejo prebivalci) - pomembnost aktiviranja vseh udeležencev kot uporabnikov prostora in pomembnost usklajevanja medsebojnih interesov - vzpostaviti dialog med prebivalci, lokalno upravo in kompetentnimi strokovnjaki s področja oblikovanja prostora z namenom oblikovanja skupne platforme za nadaljnje delovanje - nujnost vzpostavljanja ekosistemov - nujnost vzpostavitve integriranega sistema javnega potniškega prometa - nujnost upoštevanja EU zakonodaje in normativov ter minimalnih standardov kakovostne prenove Kjučne besede: revitalizacija, urbana regeneracija, trajnostni razvoj, participatorni urbanizem preko umetniških intervencij in zelene iniciative, oblikovanje mesta

S. H. I. F. T. SAVING HISTORIC IDENTITY FOR FUTURE TIMES Abstract:

Importance of building awareness and dialogue about the following issues through proposed methods and actions: - respect and value the past to create the meaningful future - preserve and upgrade cultural heritage with utmost care and within the context - initiate dialogue concerning revitalization and contemporary development within the realm of 12 specific regions of Slovenia - use existing city fabric and respectfully renovate historic structures along with sensible contemporary design for successful further development of towns, villages and regions - initiate historic preservation committees comprised of local residents along with historic preservation and other interdisciplinary professionals - include and engage residents into shaping of their own environment through participatory actions with the help of artistic interventions and green initiatives (people are residents instead of consumers) - initiate dialogue among residents, local administration and competent interdisciplinary professionals forming a platform for further actions - instigate ecosystems widely - promote use of public transportation - consider and respect EU standards Key words: revitalization, urban regeneration, social urbanism, sustainability, participatory urbanism through artistic interventions and green initiative, urban design

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

F. Mladina in ustvarjalnost, DO strategije, projekti F. Youth and creativity, SR strategies, projects

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

DRUŽINSKO SKUPINSKO SOOČENJE - SISTEMSKI, DRUŽBENO ODGOVOREN NAČIN ZA PODPORO POSAMEZNIKOM S TEŽAVAMI Markus van Alphen MSc info@MarkusvanAlphen.com

Povzetek:

Družina ni politično vprašanje, ampak družben pojav s pomembno vlogo v življenju mnogih. A zakaj bi se omejili na družine? Včasih imamo tesnejše odnose z ljudmi, ki po povsem dosledni opredelitvi niso družina: sosedje, prijatelji itd. Družinsko skupinsko soočenje uporablja, ko se ukvarja s težavami, ta pristop: 'razširjeno družino'. Ljudje naletijo na različne vrste izzivov. K sreči zmorejo rešiti večino sami. Toda: kaj tedaj, ko ne zmorejo? Včasih pritegnejo poklicno pomoč, ali prevzamejo zadevo javne storitve, kot je varovanje otrok. Zato gre lahko na boljše ali na slabše. Narobe gre iz dveh glavnih vzrokov: • Prevzem zadeve pomeni, da družina ni več odgovorna, problem rešujejo drugi namesto nje, ali ji rešitev vsilijo. • Problem je izoliran od skupnosti, v kateri se je pripetil. Pogosto se rešitve osredotočijo na 'problematično osebo' in pozabijo vključiti možnosti, katere nudi družbeno omrežje. Družinsko skupinsko soočenje omogoča, da odgovornost ostane tam, kamor spada: v družini. Pooblašča ljudi tako, da smejo izbrati, katera smer delovanja je najboljša zanje, njihove otroke ali druge družinske člane. Ta metoda omogoči ustvariti forum, v katerem se s problemom ukvarjajo ljudje, ki se jih tiče, in tisti, ki so pomembni v njihovem življenju. Neodvisni olajšavalec vodi proces in ne reši problema namesto njih, ampak ustvari okolje, v katerem lahko družinska skupina odloči, kako se lotiti danega izziva. Ključne besede: obnovitvene prakse, družinsko skupinsko soočenje, sposobnost reševati probleme, odgovornost za probleme, odgovornost, družbena odgovornost, pooblaščanje, lajšanje, vključenost v družbo, razvoj skupnosti

FAMILY GROUP CONFERENCING - A SYSTEMIC, SOCIALLY RESPONSIBLE WAY TO SUPPORT INDIVIDUALS WITH PROBLEMS Abstract:

Family is not a political issue, but a social phenomenon that plays an important role in the lives of many. But why limit ourselves to families? Sometimes we have closer relationships with people who strictly speaking aren’t family: friends, neighbours, etc. Family group conferencing uses this “extended family” approach when dealing with difficulties. People face many different kinds of challenges. Fortunately they are mostly able to solve issues themselves. But what when they cannot? Sometimes professional help is called in, or public services like a child protection agency take over. This can help or it can make matters worse. The two main reasons why things go wrong are: • “Take over” means the responsibility is taken away from the family; they no longer have “ownership” of the problem and others solve the problem “for” them or impose actions “onto” them. • The problem is isolated from the community in which it occurs. Often solutions focus on the “problematic” person and forget to involve the possibilities which the social network can provide. Family group conferencing is a way to keep responsibility and ownership of the problem where it belongs: with the family. It empowers people by letting them choose what course of action is the best for them, their children or other family members. A family group conference creates a forum where the problem can be addressed by the persons involved and those who are important in their lives. An independent facilitator leads the process and doesn’t solve the problem for them, but creates an environment in which the family group can decide how to tackle the challenges they are facing. Keywords: Restorative practices, family group conferencing, problem-solving capacity, problem ownership, responsibility, social responsibility, empowerment, facilitation, community involvement, community development

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

MODEL M IN KARIERNO NAČRTOVANJE VEČJE ZAPOSLJIVOSTI MLADIH: EVALVIRANJE OBSTOJEČEGA LASTNEGA KULTURNEGA KAPITALA Dr. Andrej Fištravec andrej.fistravec@irdo.si,

Anita Hrast

anita.hrast@irdo.si,

Aleš Jambrek

ales.jambrek@irdo.si, vsi IRDO – Inštitut za razvoj družbene odgovornosti, Slovenija Povzetek:

Mladi se v družbeno-gospodarski krizi težko znajdejo na trgu dela. Vse več je brezposelnih, dolgotrajno živečih pri starših, odvisnih od drugih. Iz dane situacije ni videti hitrega izhoda. Zavedamo se, da je zaposlovanje mladih ključnega pomena za njihovo osamosvajanje in polno življenje, zato smo v okviru projekta Maribor - Evropska prestolnica mladih 2013 razvili projekt »Model M« - Pilotni model kariernega usposabljanja in svetovanja za večjo zaposljivost mladih. V okviru tega projekta načrtujemo in izvajamo različne aktivnosti, od oblikovanja zaposlitvenih načrtov do svetovanja mladim, kako do njihovih samostojnih podjetniških poti. V prispevku nekoliko podrobneje predstavljamo ta projekt in njegove aktivnosti ter dosedanje rezultate. Ključne besede: mladi, zaposlovanje, družbena odgovornost, zaposlitveni načrt, karierni načrt, komuniciranje

MODEL M AND CAREER PLANNING EMPLOYABILITY OF YOUNG PEOPLE: EVALUATION OF ExISTING OWN CULTURAL CAPITAL. Abstract:

In the socio-economic crisis young people encounter difficulties in the labour market. There is an increasing number of unemployed youth, long-term living with their parents, and dependent on others. From this given situation no quick exit is visible. We are aware that youth employment is a key to their independence and fulfilled life, therefore within the project Maribor - European youth Capital 2013 we developed a sub-project "Model M" - Pilot model of career counselling and training to increase employability of young people. In this project we design and implement a variety of activities, from job creation plans, to offering advice to young people how to start their own business. In this paper we present in some detail the project, its activities and the results so far. Key words: young people, employment, social responsibility, employment plan, career plan, communication ----------------------------------------

MLADI ZA NAPREDEK MARIBORA: IZKUŠNJE Z UPORABO OCENJEVALNEGA KRITERIJA »DRUŽBENA ODGOVORNOST« Urša Žiger, prof. zgodovine in sociologije

Koordinatorica projekta Mladi za napredek Maribora, Zveza prijateljev mladine Maribor Povzetek:

Projekt Mladi za napredek Maribora omogoča učencem in dijakom mariborskih šol, da se že zelo zgodaj srečajo z raziskovalnim delom. Leta 2010 je bilo uvedeno ocenjevanje družbene odgovornosti. V ocenjevalni obrazec je bilo dodano ocenjevanje družbene odgovornosti, saj je želja, da se med mladimi razvije občutek za družbeno odgovorna ravnanja. Kot obvezni sestavni del vsake raziskovalne naloge in inovacijskega predloga se je tako vključila tudi obravnava problematike s stališča družbene odgovornosti. Že prvo leto pa se je pokazalo, da bo to pionirsko vključevanje ocenjevalnega kriterija v ocenjevanje raziskovalnih nalog in inovacijskih predlogov zahtevnejša naloga. Saj se s težavo, kako in v kolikšnem obsegu vključiti družbeno odgovornost v nalogo ali predlog niso soočali le avtorji in mentorji, ampak tudi številni ocenjevalci. Zato je bilo potrebno celovitejše pristopi k vprašanju družbene odgovornosti in pripraviti Navodila za vključevanje družbene odgovornosti v naloge. Ključne besede: družbena odgovornost, Mladi za napredek Maribora, ocenjevalni kriterij

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

YOUTH FOR PROGRESS OF MARIBOR: ExPERIENCES WITH THE EVALUATION CRITERIA »SOCIAL RESPONSIBILITY« Abstract:

The project youth for progress of Maribor enables students of Maribor schools that they meet with research work very early. The evaluation of social responsibility was introduced in the project in year 2010. The evaluation form has been added to evaluation of social responsibility, because it is the desire to develop a sense of social responsibility practices among young people. Obligatory component of any research project and innovation proposal is also included discuss the problem from the perspective of social responsibility. It turned out in the first year, that this pioneer integration of the evaluation criteria in the evaluation of research projects and innovative proposals is more demanding task. Because with the problem, how and to what extend include social responsibility in the task, faced not only authors and mentors, but also numerous reviewers. It was therefore necessary more integrated approaches to the question of social responsibility and prepare instructions for inclusion social responsibility in the tasks. Keywords: social responsibility, youth for progress of Maribor, evaluation criteria ----------------------------------------

SKUPNO DELOVANJE ZA DOLGOROČNE RAZVOJNE CİLJE ZDRUŽENİH NARODOV: UČENJE S SAMO-AKTİVİRANJEM PO PRİSTOPU C:F Damla Aktan

President of Challenge:Future Chapters Global Network Izmir University of Economics, PhD Candidate damlacf@gmail.com

Metka Ule Novak

Vice-president, Challenge:Future metka@challengefuture.org

Bistra Kumbaroska

Online community manager, Challenge:Future bistra@challengefuture.org Povzetek:

Poročilo UNEP Programa združenih narodov za okolje je pokazalo, da se resno uresničujejo samo štirje od 90 najpomembnejših ciljev glede okolja; emisije CO2 so najvišje v vsej zgodovini; nezaposlenost mladi dosega nove vrhunce vsak mesec; tako kaže, da se cilji, dogovorjeni za to tisočletje in cilji, dogovorjeni v konferenci Rio +20, ne uresničujejo niti polovično. Cilji Združenih narodov za razvoj v tem tisočletju nudijo dober povzetek večine glavnih izzivov, s katerimi se svet sooča danes; toda manjka nam načinov, da bi sprožili in vzdrževali zadostno raven akcije, da bo dosegli spremembe pravočasno. Odziv programa Challenge:Future (C:F) na to je preobračanje govorov v dejanja s sodelovalnimi akcijami. Pomembno je nadalje, da se (C:F) osredotoča na mlade z vsega sveta, kajti njihova generacija ima pred seboj vse več težav, ko poskušajo pridobiti primerno izobrazbo, službe, podjetniške in vodstvene izkušnje. C:F deluje kot most med let izobraževanja in dejanskim poklicnim življenjem tako, da zagotavlja prostor za razvoj spretnosti in vodstvenega potenciala s pomočjo dejanskega spreminjanja življenja. Tretje, C:F razvija nove mostove, ki premagujejo gospodarske, kulturne, narodnostne in generacijske razlike, kar je potrebno, da bi dosegli družbeno prosperiteto in stabilnost. Ključne besede: sodelovanje, skupno ustvarjanje, samo-aktiviranje, sonaravnost, zaposljivost mladih

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

COLLECTIVE ACTION FOR UN MILLENNIUM DEVELOPMENT GOALS: LEARNING THROUGH SELF-ACTIVATION: C:F APPROACH Abstract:

While a report by the United Nation’s Environmental Programme has revealed that only 4 out of the 90 most important environmental goals show significant progress, while CO2 emissions are the highest in history and while youth unemployment is reaching new peaks every month, it looks like the Rio+20 and Millennium Goals fail to get any half-way useful commitment agreed upon. The UN’s Millennium Development Goals give a good summary of most of the major challenges facing the world today but what we are short of are the ways to actually trigger and sustain sufficient levels of action to make change happen in a timely way. In respond, Challenge:Future (C:F) is turning talks into actions by collaborative action. Secondly, Challenge: Future focus is on global youth, the generation that is facing growing difficulties with obtaining appropriate education, jobs, entrepreneurial and leadership experiences. C:F is acting as a bridge between the years of education and real professional life by providing a place for developing skills and leadership potential through real-life challenges. Thirdly, C:F develops new bridges across economic, cultural, ethnical and generational divides needed for reaching social prosperity and stability. Keywords: collaboration, co-creation, self-activation, sustainability, youth employability ----------------------------------------

CITY VOLUNTEERS: IZOBRAŽEVANJE IN KOMUNICIRANJE ZA PROSTOVOLJSTVO NA LOKALNEM NIVOJU Primož Jamšek

Slovenska filantropija, primoz.jamsek@filantropija.org Povzetek:

Prostovoljsko delo ima velik pomen za razvoj in za prihodnost. Prispeva k razvijanju obstoječih sistemov, k razvijanju vrednot solidarnosti, k socialnemu in drugemu napredku družbe, zato ga je potrebno negovati in ustrezno vrednotiti. Za pokrivanje potreb ljudi in lokalnih skupnosti je potrebno plačano in prostovoljsko delo. Obe področji morata prepoznavati prispevek in vrednost druga druge za dobrobit v skupnosti. Prostovoljci in plačano osebje prispevajo vsak iz svoje pozicije in v okviru svojih možnosti blagostanju družbe. Vzajemno spoštovanje je osnova za dobro sodelovanje. Ljudje, ki bi želeli sodelovati kot prostovoljci, se lahko pridružijo na različne načine. Strategija, ki jo posamezna organizacija uporabi za pridobivanje novih prostovoljcev, je predvsem odvisna od vrednot organizacije. Glede na vrednote organizacije in na njen aktivni vložek strategije zbiranja lahko razdelimo v 3 večje skupine: čakanje, informiranje in aktivno zbiranje. Znotraj informiranja najdemo naslednje metode: široko usmerjeno informiranje, ciljno usmerjeno informiranje in delegirano zbiranje. Znotraj aktivnega zbiranja najdemo metodi zbiranja v koncentričnih krogih in zbiranja znotraj lastnih deležnikov. Izobraževanja prostovoljcev sledi več ciljem. Prvi in najvidnejši namen ter cilj je priprava prostovoljca na prostovoljno delo, kar pomeni, da prostovoljcu podamo določena znanja in veščine. Ta namen posredno sledi želji organizacije, da prostovoljec čim bolj deluje v dobro uporabnika. Drugi pomen izobraževanja je spoznavanje obeh strani, ki je pomembno zaradi usmerjanja celotnega prostovoljskega programa in pomaga pri odločanju o sklenitvi sodelovanja z izbrano organizacijo ali ne. Izobraževanje je tudi selekcijski proces. Izobraževanje - za razliko od izpolnjenega vprašalnika - ponuja vpogled v to, kako posameznik reagira v določenih socialnih situacijah. Ravno tako izobraževanje predstavlja tudi čas odmika prvega stika z uporabnikom. To pomeni, da že med ali pred izobraževanji iz procesa rekrutacije izloči posameznike, katerih motivacija je neustrezna ali nezadostna. Izobraževanje je tudi motivacijska metoda prostovoljca, saj ob tem sprejema sporočilo, da njegovo željo po participaciji prostovoljska organizacija jemlje resno in odgovorno. Ravno tako se zaradi zelo pogostega načina uporabe skupinskih metod izobraževanja krepi motivacija pri prostovoljcih, ki si preko teh aktivnosti želijo povečati svojo socialno mrežo. Izobraževanje lahko služi tudi kot nagrajevanje prostovoljcev. Udeležba na nekem posebnem izobraževalnem dogodku ali napotitev na izobraževanje v drugo organizacijo je lahko praktična nagrada, ki sledi prostovoljčevi motivaciji in dosega vsestransko koristnost.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Namen projekta City volunteers, ki se je pričel izvajati leta 2011 in se zaključuje konec marca 2013, je čezmejno sodelovanje med Slovenijo in Hrvaško na področju prostovoljstva in je prinesel tudi možnosti preizkušanja novih metod usposabljanja in komuniciranja prostovoljstva. V projektu, katerega nosilec je Mestna občina Maribor, je Slovenska filantropija ob sodelovanju drugih konzorcijskih partnerjev in prostovoljskih organizacij razvijala nove oblike prostovoljstva, in sicer sodelovanja prostovoljcev na velikih kulturnih dogodkih in prostovoljstvo upokojenih pedagoških delavcev. Spoznanja ob delu so predvsem sledeča: Prostovoljsko možnost predstavi konkretno. Prostovoljstvo v posamezni organizaciji ne sme biti postranska stvar in potrebuje tudi finančno podporo. Resnost usposabljanja je sorazmerna z resnostjo prostovoljca in prostovoljske organizacije. Ključne besede: usposabljanje prostovoljcev, promocija prostovoljstva, pridobivanje prostovoljcev, projekt City volunteers

CITY VOLUNTEERS: EDUCATION AND COMMUNICATION FOR VOLUNTEERING AT THE LOCAL LEVEL Abstract:

Volunteering has a great importance for the development and the future of the society. It contributes to the development of existing systems, develops the values of solidarity, contributes to social progress, so it needs to be well recognized and valued. To meet all the needs of people and local communities we need both: the paid and the voluntary work. Both groups must recognize the contribution and value each other for the well-being of individuals in the community. Each of them contributes in their fields and within their goals. Mutual respect is the basis for good cooperation. People, who would like to participate as volunteers, may be targeted in different ways. The strategy, which every organization is using to attract new volunteers, essentially depends on the values of the organization. According to the values of the organizations and the level of their investment, recruitment activities can be divided into 3 major groups: waiting, spreading information and active recruitment. Group of activities “Spreading information” includes the following methods: Widely oriented information, targeted information and delegated recruitment. Active recruitment includes methods of recruitments in concentric circles and recruitment within group’s own stakeholders. Training of volunteers has very different objectives. The first and most obvious aim is to prepare the volunteer to volunteer, which means that we give certain knowledge and skills to future volunteers. The goal is to have volunteers, which will work in the best way for voluntary organizations and their users and other stakeholders. The second goal is to get the volunteer and voluntary organization to know each other. That is important for the next phase, orientation of volunteer and his/her selection of the organization to work with as a volunteer. Training is also a screening process. Training, compared to questionnaires, interviews, provides an insight into how an individual reacts in certain social situations. Training is also a time postponing the first volunteer’s contact with the user. This means that during training sessions or before the end of screening the process automatically excludes individuals whose motivation is inadequate or insufficient. Training is also a method to motivate volunteers. Organizing of trainings for volunteers gives volunteers message, that they are welcome and the voluntary organization is serious and responsible. Volunteers have also expectations that they will enlarge their social network. With training we often reach that too. Attendance at a special training inside or outside volunteer’s own organization is a practical reward following volunteer’s motivation. The aim of project “City Volunteers”, which began in 2011 and will end in last days of March 2013, is crossborder cooperation between Slovenia and Croatia in the field of volunteering. The project also brought the possibility of testing new methods of trainings and communication of volunteering. In the project, in which the lead-partner organization is Municipality of Maribor, the Slovenian Philanthropy developed new forms of volunteering in cooperation with other project partners and voluntary organizations. We have been developing the model of volunteering at big cultural events and the model of volunteering of retired teachers in schools. Main lessons learned from it are: Volunteering opportunities need to be promoted as much concretely as possible. Volunteering needs to be integrated into the whole organization and needs financial support. Taking trainings of volunteers seriously leads to responsible behavior of volunteers and voluntary organizations. Keywords: training of volunteers, promotion of volunteering, recruitment of volunteers, project City Volunteers

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

ODGOVORNOST MED GENERACIJAMI – MEDGENERACIJSKO SODELOVANJE IN PROSTOVOLJSTVO Primož Jamšek

Slovenska filantropija, primoz.jamsek@filantropija.org

Barbara Goričan

barbara.gorican@filantropija.org Povzetek:

Dandanes se v kontekstu medgeneracijskega sodelovanja in solidarnosti odpirajo predvsem ekonomska vprašanja, povezana z vprašanji o vzdržljivosti pokojninske reforme. Vendar je vedno več dokazov za to, da spodbujanje sodelovanja med generacijami prinaša tudi socialni kapital in dviguje kvaliteto življenja v lokalni skupnosti in družbi na sploh. Ta kapital je bistveno težje izraziti s številkami. Starost je v zadnjih desetletjih postala ločevalna kategorija, starostniki pa zaradi aktualnih demografskih sprememb in medijske podobe problem, ki ga je treba reševati. Sodobni programi, ki spodbujajo medgeneracijsko sodelovanje, so prav zato usmerjeni v preseganje stereotipov na podlagi starosti, njihov cilj pa je, da se preko teh programov generacije med sabo bolj povežejo, postanejo bolj pozorne na probleme druge generacije in spodbudijo dvig splošne solidarnosti v družbi. Starejši so lahko aktivni tudi po odhodu v pokoj, še vedno lahko soodločajo o pomembnih družbenih procesih in ostajajo koristni. Z vključevanjem mladih v medgeneracijske programe in projekte, poleg vzgoje za solidarnost med generacijami, presegamo starostne stereotipe in omogočamo pridobivanje znanj ter izkušenj. Ponekod se sodelovanje med generacijami odvija spontano, kot na primer znotraj družine ali v nekaterih stanovskih organizacijah. Organizirano sodelovanje med generacijami pa pogosto poteka v obliki organiziranega prostovoljstva. Medgeneracijsko prostovoljstvo prinaša koristi vsem vključenim akterjem. Nadvse pomembno je rušenje stereotipov in predsodkov med generacijami, ki so skriti v vsakem izmed nas. Kvalitetno preživljanje prostega časa skozi prostovoljstvo širi in bogati socialne mreže, ravno tako pa zmanjšuje možnosti destruktivnega vedenja. Zelo pozitivno vpliva na osebno rast, starejši ali mlajši drug drugemu postanejo vzor, prihaja do izmenjave znanj, informacij in vedenj, ki jih je težko pridobiti med svojimi sovrstniki. Ključne besede: medgeneracijsko sodelovanje, prostovoljstvo, medgeneracijski skupnostni centri, ageizem

RESPONSIBILITY BETWEEN GENERATIONS - INTERGENERATIONAL COOPERATION AND VOLUNTEERISM Abstract:

Nowadays in the context of intergenerational cooperation and solidarity we can listen to economic issues related to the issues of the sustainability of the pension system. However, there is increasing evidence that cooperation between generations also brings social capital and raises the quality of life in the local community and society at large. This capital is much harder to quantify and transform to economical values. Age has in recent decades due to current demographic and media images become category which separates and excludes. Modern programs that encourage intergenerational cooperation are also therefore aimed at overcoming stereotypes based on age; the aim is that through these programs different generations become more connected to each other; they become more attentive to the problems of another generation which supports the rise of general solidarity in society. Older people can be active even after they retire, they still can participate in important social processes and remain useful. By involving young people in intergenerational programs and projects youth can get educated for solidarity between generations, surpass age stereotypes and learn new skills and experiences. In some cases the interaction between generations occurs spontaneously, such as within the family or in some professional organizations. Organized cooperation between generations often takes the form of organized volunteering. Intergenerational volunteering brings benefits to all actors involved. Very important is demolishing of stereotypes and prejudices among generations that are hidden in each of us. Spending spare time via volunteering builds individual social networks, reduces the risks of destructive behavior, and has a very positive impact on personal growth, because older or younger ones become role models. It provides the place for an exchange of knowledge, information and skills that are difficult to obtain among one’s peers. Keywords: intergenerational cooperation, voluntary work, community intergenerational centers, ageism

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

IZOBRAŽEVANJE NAŠE MLADINE, DA POSTANE NARAVNO DRUŽBENO ODGOVORNA Markus van Alphen MSc info@MarkusvanAlphen.com

Povzetek:

V idealnem svetu bi mlade vzgojili, da bi bili družbeno odgovorni po notranjem prepričanju. Vstopili bi v svet odraslih s tem znanjem, potrebnimi spretnostmi in primernimi stališči. Dolgoročno bi to zadoščalo, da bi družba bila dovolj odporna in družbeno odgovorna. Vprašanje je: kako vzgojiti naše mlade, da bi naravno postali družbeno odgovorni. Ena od strategij je naučiti otroke družbenih spretnosti in razviti njihovo sposobnost reševati probleme. Mnogo bolje kot poučevanje je omogočiti, da pridobijo dejanske življenjske izkušnje. Neprijetno dogodki v šoli dajejo idealno priložnost. Tradicionalni bi se jih lotili tako, da bi poiskali in kaznovali storilca. Alternativa je videti v neprijetnem dogodku priložnost za učenje. Če se ukvarjamo z neprijetnim dogodkom z obnovitvenim načinom, pridobijo mali točno tiste izkušnje, ki jih potrebujejo, da naravno osvojijo družbeno odgovornost. To ima stranki učinek: naše šole postanejo družbeno odgovorna delovišča, na katerih se ustvarja podporna klima in učitelji doživljajo manj stresa. Če gledamo na obnovitveni način, je kaznovanje povsem neprimerna strategija za uveljavitev družbeno sprejemljivega ravnanja: namesto, da krepko vpliva na storilce, jim da enostaven izhod. Storilci morajo spoznati posledice svojih dejanj in aktivno pomagati popraviti škodo, ki so jo povzročili. Obnovitveni način daje storilcem in njihovim žrtvam vpogled v izkušnjo obojnih in omogoča vsem vpletenim, da razvijejo lastne rešitve in obenem povečajo svoje družbene spretnosti in sposobnosti reševati probleme. Ključne besede: praksa obnove, neprijetni dogodki, sposobnost reševati probleme, družbena odgovornost, posledice, vpogled, zmanjševanje stresa

EDUCATING OUR YOUTH TO BECOME NATURALLY SOCIALLY RESPONSIBLE Abstract:

In an ideal world our youth would be brought up to be socially responsible from their inner convictions. They would enter the adult world with this knowledge, the necessary skills and an appropriate attitude. In the long term this would make for a more resilient and socially responsible society. The question is: how do we educate our youth to become naturally socially responsible? One strategy is to teach children social skills and to develop their problem-solving capacity. Far better than giving them lessons is to let them gain real-life experience. Incidents at school provide the ideal opportunity. The traditional approach is to find and punish the offender. The alternative is to see an incident as an opportunity for learning. By dealing with incidents at schools in a restorative way our youth gain exactly those experiences they need to naturally acquire social responsibility. With a side-effect: our schools become socially responsible work places, where a supportive climate is created and teaching staff experience a lower level of stress. In the restorative view punishment as strategy for enforcing socially acceptable behaviour is fundamentally flawed: Rather than being tough on offenders, it gives them an easy way out. Offenders need to gain insight into the consequences of their actions and need to take an active role in repairing the harm they have incurred. The restorative approach gives offenders and their victims insight into each other’s experience and allows all involved to develop their own solution, thereby increasing social skills and problem-solving capacity. Keywords: Restorative practices, incidents, problem-solving capacity, social responsibility, consequences, insight, stress-reduction

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

VEČ KOT KAZEN: OBNOVITVENI PRAVNI PROCESI - DRUŽBENO ODGOVOREN PRISTOP K POPRAVILU ŠKODE, KI SO NASTALE ZARADI KRIMINALA Markus van Alphen MSc info@MarkusvanAlphen.com

Povzetek:

Kriminal in način njegovega naknadnega obravnavanja je kulturno vprašanje. Splošni pristop je prošnja policiji, naj razišče zadevo in odkrije krivce, jih pripelje pred sodnika in doseže kaznovanje. Žrtve v tem procesu pretežno ignorirajo. Kazen – ali zgolj kazen – v resnici ni zadovoljiva rešitev in ne kaže, da ima veliko vpliva na to, koliko je zločinov in zločincev povratnikov. Če gre za mladinske prestopnike, poslane v zapor, je problem še hujši: mladi prestopnik se bo tam odlično naučil, kako se naslednjič ne pusti ujeti! Gre za paket sedanjega sodnega sistema: stane ogromno, ni zelo učinkovit, večinoma prezre potrebe žrtev in enostavno ni družbeno odgovoren. Alternativa je obnovitveni pravni proces. Načelo je enostavno, a hkrati družbeno odgovorno in učinkovito: pred postavitvijo pred sodišče storilci in žrtve dobijo priložnost sodelovati v obnovitvenem pravnem soočenju. Med njim skupaj s svojim družbenim omrežjem izdelajo načrt, kako bi kar najbolj popravili storjeno škodo. Izvod načrta pošljejo sodniku, ki ga bi naj upošteval pri razsojanju. Koristi: Žrtve dobijo odgovore na svoja vprašanja, storilci dobijo vpogled v posledice svojih dejanj, zato bodo manj verjetno ponovno storili kaj takega, povrnili bodo škodo, kar bo vsem dalo občutek, da so spet cenjeni pripadniki skupnosti. Ključne besede: obnovitveni pravni proces, obnovitveno soočenje, obnovitvene prakse, družbena odgovornost, pooblaščanje, lajšanje, vključitev v skupnost, kriminal, popravilo škode, žrtve, kaznovanje

MORE THAN PUNISHMENT RESTORATIVE JUSTICE – A SOCIALLY RESPONSIBLE APPROACH TO REPAIRING THE DAMAGE INCURRED BY CRIME Abstract:

Crime and how we deal with its aftermath is a cultural issue. The general approach is to ask the police to investigate and find the guilty parties, bring them before a judge and to mete out punishment. The victims are to a large extent ignored in this process. Punishment -or punishment alone- is not really a satisfactory solution and does not seem to have much effect on crime rates or on reoffender rates either. When dealing with youth delinquency a prison sentence may even make the problem worse: the young offender will receive a good education on how not to get caught next time! As a package the current judicial system: costs a fortune, is not very effective, largely ignores the needs of victims and is simply not socially responsible. The alternative is restorative justice. The principle is simple, yet both socially responsible and effective: Before being brought before a court, offenders and their victims are given the opportunity to participate in a restorative justice conference. During this conference they, together with their respective social networks, develop a plan to restore the damage incurred inasmuch that is possible. A copy of this plan is sent to the judge, who may take this into account when sentencing. The benefits: Victims’ questions are answered, offenders gain insight into the consequences of their actions, thereby truly reducing the chance to reoffend, and by making good the damage done all may feel themselves valued members of the community again. Keywords: Restorative justice, restorative justice conferencing, restorative practices, social responsibility, empowerment, facilitation, community involvement, crime, damage reparation, victims, punishment

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PREGANJANJE KORUPCIJE JE DRUŽBENO ODGOVORNO ETHOS Initiative

UN GC Slovenia, Slovensko društvo ZN za trajnostni razvoj Prešernova cesta 33 4260 Bled, Slovenija ungc@iedc.si Povzetek:

Na pobudo Slovenskega društva ZN za trajnostni razvoj (UNGC Slovenija) in Siemens d.o.o. in je leta 2010 nastala protikorupcijska delovna skupina Iniciativa ETHOS. Po večmesečnem delu in usklajevanju s predstavniki slovenske poslovne javnosti je marca 2011 objavila Deklaracijo o poštenem poslovanju in pozvala vsa slovenska podjetja in druge organizacije (npr. nevladne organizacije, občine idr.) k podpisu – s podpisom deklaracije se te lahko pridružijo večsektorskim in čezmejnim prizadevanjem za transparentno, pošteno in pravično poslovno okolje in konkurenčnejše gospodarstvo. Danes je podpisnic deklaracije 45 in zanimanje zanjo raste. Iniciativa medtem nadaljuje z oblikovanjem različnih orodij za razvoj praks, ki korupcijo preganjajo, preprečujejo ali odkrivajo. Jeseni 2012 je na IEDC-Poslovni šoli Bled prvič izvedla izobraževalni modul, kjer so predstavljeni načini, kako lahko vodilni in drugi deležniki v organizacijah sodelujejo pri preganjanu in preprečevanju koruptivnih praks in tudi, kako lahko delujejo preventivno z uporabo načrtov integritete, orodja, ki ga je razvila Komisija za preprečevnje korupcije Republike Slovenije. Ključne besede: Preprečevanje in preganjanje korupcije, trajnostni razvoj, pošteno poslovanje, integriteta, družbena odgovornost, načrt integritete

ANTI-CURRUPTION IS SOCIALY RESPONISBLE Abstract:

Upon the initiative of UN Global Compact Slovenia and Siemens d.o.o. in 2010 the Anti-Corruption Task Force of the UN Global Compact Slovenia, Project ETHOS was founded. After months of work and multiple feedback sessions with members of the Slovene business community the Task Force delivered Declaration of Fair Business. In March 2011 all Slovenian companies and other organizations (e.g. NGOs, municipalities etc.) were invited to sign the Declaration and become a part of multi-sector and cross-boundary effort to support and promote transparent, honest, and fair business environment for a more competitive economy. To date there are 45 signatories and more expressed interest to join has been detected. The Tack Force ETHOS has since at IEDCBled School of management delivered a specialized programme on how and why to walk the path of anticorruption efforts and is currently working on offering to the interested public another anti-corruption tool developed by the Commission for the Prevention of Corruption of the Republic of Slovenia, the so called integrity plans. Keywords: Anti-corruption, sustainable development, integrity, fair business, social responsibility, integrity plan ----------------------------------------

GALLUS IN MOZART – GLASNIKA DRUŽBENE ODGOVORNOSTI? VPLIV IZKUSTVA POSLUŠANJA (KLASIČNE) GLASBE NA ZAVEDANJE DRUŽBENE ODGOVORNOSTI Tomaž Bole

Gallus J. Carniolus zavod/Institute, Ljubljana tomaz.bole@gallus-zavod.si, www.gallus-zavod.si Povzetek:

Klasična glasba je eno od orodij za gradnjo dobronamernih medsebojnih odnosov, ki so podlaga za družbeno odgovornost. Poslušanje klasične glasbe sodi med temeljne sestavne dele razvoja zavesti tako posameznika kot skupin in skupnosti. Umetnost poslušanja ima več stopenj zaznavanja in dojemanja glasbe in privede poslušalca do široke odprtosti za empatijo.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Že Platon je dal velik pomen glasbi v svoji »Državi«: »Zatorej, dragi Glavkon, je vzgoja, ki jo daje glasba, tako pomembna; pri njej namreč prodreta najgloblje v dušo ritem in harmonija, jo najmočneje prevzameta in naučita človeka plemenitega vedenja: tako postane plemenit vsakdo, ki je pravilno vzgojen, kakor velja nasprotno za vsakogar, ki ni tako vzgojen.« Izjemna je tudi Hessejeva izkušnja, ki jo opisuje v knjigi »Gertrud«: »Kakor sem pohlepno iskal pozabe, odrešenja in prostosti na neštetih drugih poteh, kakor sem hlepel po Bogu, spoznanju in spokojnosti, sem nazadnje vse to našel vedno le v glasbi.« Renesansa in klasicizem sta zame eni od najpomembnejših izhodišč naše civilizacije za razvoj zavedanja lastnega duha in s tem zagotovo tudi zavedanja družbene odgovornosti. Potrebujemo spremembe, potrebujemo renesanso – glasnik visoke umetnosti renesanse je Gallus. Potrebujemo notranjo urejenost, to je prinesel klasicizem in njegov največji glasnik Mozart. Umetnost poslušanja glasbe, še posebej iz obdobja renesanse in klasicizma, vpliva na človekovo čutenje in čustva ter vodi k razvoju pozitivnega individualizma osebnosti in postavlja temelje dobronamernemu kolektivnemu doživljanju medsebojnih odnosov ter krepi čut za skupno dobro, za družbeno odgovornost. Ključne besede: poslušanje, glasba, intuicija, zavedanje, odnos

GALLUS AND MOZART - HERALDS OF SOCIAL RESPONSIBILITY? THE IMPACT OF ExPERIENCE OF LISTENING (CLASSICAL) MUSIC ON AWARENESS OF SOCIAL RESPONSIBILITY Abstract:

Classical music is one of the tools for the construction of well-meaning relations that are the basis of social responsibility. Listening to classical music is one of the fundamental components of developing awareness of both individuals and groups as communities too. The art of listening has several levels of perception and understanding of music and lead the listener to a wide opening for empathy. Plato in his "The State" wrote: And therefore, I said, Glaucon, musical training is a more potent instrument than any other, because rhythm and harmony find their way into the inward places of the soul, on which they mightily fasten, imparting grace, and making the soul of him who is rightly educated graceful, or of him who is ill-educated ungraceful; and also because he who has received this true education of the inner being will most shrewdly perceive omissions or faults in art and nature, and with a true taste, while he praises and rejoices over and receives into his soul the good, and becomes noble and good, he will justly blame and hate the bad, now in the days of his youth, even before he is able to know the reason why; and when reason comes he will recognize and salute the friend with whom his education has made him long familiar. Herman Hesse in Gertrude wrote: At about the age of six or seven, I realized that of all the invisible powers the one I was destined to be most strongly affected and dominated by was music. From that moment on I had a world of my own, a sanctuary and a heaven that no one could take away from me. Oh, music! A melody occurs to you; you sing it silently, inwardly only; you steep your being in it; it takes possession of all your strength and emotions, and during the time it lives in you, it effaces all that is fortuitous, evil, coarse and sad in you; it brings the world into harmony with you, it makes burdens light and gives wings to depressed spirits. Renaissance and Classicism are among the most important platforms for development of awareness of our civilization’s spirit. Those platforms certainly have impact on awareness about social responsibility. We need changes. We need a renaissance. Gallus was the master of the music renaissance. We need an inner order, which was brought by classicism and his greatest composer Mozart. The art of listening to music, especially from the Renaissance and Classicism, makes impact on human feelings and emotions and leads to the development of a positive personality and individualism. It provides the basis for good faith collective experience of relationships and strengthens the sense of the common good, social responsibility. Keywords: listening, music, intuition, awareness, relationship

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

DEVIANTNOST, DELINKVENTNOST IN ZAKON CESTE Dr. Andrej Naterer Povzetek:

Prispevek se osredotoča na oblikovanje deviantnosti in delinkventnosti, ki sta velikokrat posledica adaptacije zakona ceste. Subkultura predstavlja primarni socialni kontekst adaptacije zakona ceste in je razumljena na klasični sociološki način, torej kot kolektivna rešitev individualnega problema. V primerih, ko je individualni problem vezan na statusno frustracijo posameznika, se subkultura vzpostavi kot delinkventna; oblikuje podtalni sistem norm in vrednot, ki je kontrasten formalnemu sistemu, adaptacija zakona ceste pa vodi v delinkventno vedenje posameznikov. V primeru skupin cestnih otrok subkultura predstavlja kolektivno rešitev problema preživetja, subkultura torej ni delinkventna in adaptacija zakona ceste vodi posameznike v kooperacijo in ne v delinkventnost. Ključne besede: deviantnost, delinkventnost, zakon ceste

DEVIANCY, DELINQUENCY AND THE CODE OF THE STREET Abstract:

This paper focuses on the development of deviancy and delinquency which are often a result of the adoption of the code of the street. Subcultures present prime social contexts for the adoption of the code of the street and are understood in a classical sociological conception as collective solutions to the problems of individuals. In cases when these problems are tied to status frustration and insecurity, the subculture evolves as a deviant one, and develops underground systems of norms and values that, in contrast with formal value systems, result in delinquency of the participants. Among groups of street children, subcultures present a collective solution to the problem of survival; thus it can be argued that these children are not delinquent and that adaptation of the code of the street results in cooperation and not delinquency of the participants. Key words: deviancy, delinquency, code of the street ----------------------------------------

KREPITEV DIALOGA MED MLADIMI SLOVENCI V SLOVENIJI IN V TUJINI Sabina Kojc, Anita Hrast

IRDO, Inštitut za razvoj družbene odgovornosti Sabina.kojc@irdo.si, anita.hrast@irdo.si Povzetek:

Populacija mladih Slovencev, ki so pripravljeni stopiti na trg dela, se v času gospodarske krize sooča s številnimi izzivi, med katerimi je tudi migracija v dežele izven meja Slovenije. V letu 2012 smo bili v Sloveniji priča vse pogostejšim izselitvam, tudi mladih, ki v tujini iščejo nove priložnosti za delo in razvoj. Po podatkih Statističnega urada RS, se je v letu 2010 iz Slovenije odselilo nekaj več kot 3900 ljudi, leta 2011 okrog 4500 ljudi, leta 2012 pa le do šestega meseca 4100 Slovencev. Poznavalci ob tem opozarjajo na odtekanje znanja ali tako imenovan beg možganov, kar slovenskemu gospodarstvu in znanosti ne prinaša ničesar pozitivnega. Sodobne informacijsko komunikacijske tehnologije mladim izseljencem omogočajo stik in olajšujejo komunikacijo s svojimi vrstniki in družino v Sloveniji, pa vendar smo na Inštitutu IRDO pričeli razvijati platformo za dodatne aktivnostih, ki bi predvsem Slovence v tujini aktivno vključevale v oblikovanje življenja v Sloveniji, zlasti na področju družbene odgovornosti. Tako bodo lahko mladi Slovenci v Sloveniji in v tujini skozi kreativnost na področju družbene odgovornosti izražali svoja mnenja, poglede in pomisleke in se aktivno udejstvovali v dogajanja v Sloveniji, hkrati pa svojim sovrstnikom posredovali izkušnje iz tujine. Na ta način se bo krepila njihova povezanost z matično domovino in narodom, pozitivne vrednote življenja in spoznavanje različnih kultur, drugačnosti, kar bo vse pripomoglo h krepitvi in promociji družbene odgovornosti Slovencev v mednarodnem merilu. Ključne besede: mladi, kreativnost, komunikacija, družbena odgovornost, kultura, komunikacijske tehnologije

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

STRENGTHENING THE DIALOGUE BETWEEN YOUNG PEOPLE IN SLOVENIA AND SLOVENIANS ABROAD Abstract:

The population of young Slovenes, who are ready to enter the labour market in times of economic crisis, is facing a number of challenges, including the migration to countries outside of Slovenia. In 2012 Slovenia witnessed the frequent emigrations, among them of young people, who migrate abroad looking for new job opportunities and development. According to the Statistical Office data, in 2010 over 3900 Slovenes emigrated from Slovenia, in 2011 around 4,500 Slovenes and in first six months of 2012 4100 Slovenes. At this point Slovenia faces a drain of knowledge or so-called brain drain, which does not bring anything positive to the Slovenian economy and science. Modern information and communication technologies allow young emigrants to contact and communicate easier with their friends and family in Slovenia. However, at the Institute IRDO we began to develop a platform for additional activities which would invite mainly Slovenians abroad to the active creation of life in Slovenia, especially in the field of social responsibility. This will enable young Slovenians in Slovenia and abroad to express their views and concerns in the field of social responsibility through creativity and to actively participate in the events in Slovenia, and at the same time share their experience from abroad with colleagues in Slovenia. Thus, it will strengthen links with the homeland and the nation, the positive values of life and knowledge about different cultures and diversity. All of these will help to strengthen and promote social responsibility of Slovenes in the international environment. Keywords: young people, creativity, communication, social responsibility, culture, communication technology ----------------------------------------

DRUŽBENA ODGOVORNOST V OSNOVNOŠOLSKEM IZOBRAŽEVANJU Matjaž Mulej

IRDO - Inštitut za razvoj družbene odgovornosti in EPF -Ekonomsko-poslovna fakulteta Univerze v Mariboru

Maja Mernik

prof. pedagogike in sociologije kulture, Osnovna Šola Ludvika Pliberška Maribor

Nomi Hrast

Osnovna Šola Ludvika Pliberška Maribor

Anita Hrast

IRDO - Inštitut za razvoj družbene odgovornosti Povzetek:

Evropska unija je z uradnim dokumentom l. 2011 povedala, da vidi v družbeni odgovornosti (organizacij) pot iz sedanje družbeno-ekonomske krize. Priporoča, da so vse države članice in organizacije vzor družbene odgovornosti, iz ekonomskih razlogov, ne več kot prostovoljne dobrodelnosti. Družbeno odgovornost definira kot odgovornost vsakogar za vplive na družbo, vključno z naravo. Na osnovi raziskovalne naloge učenke osnovne šole pod mentorstvom prof. pedagogike in sociologije kulture ta prispevek vsebuje dokaj celovit predlog, kaj bi v takem okviru lahko napravili v osnovni šoli. Ključne besede: Evropska unija, družbena odgovornost, osnovna šola, ISO 26000

SOCIAL RESPONSIBILITY IN PRIMARY SCHOOL EDUCATION Abstract:

European Union expressed in its document in 2011 that is sees in social responsibility (of organizations) the way out from the current socio-economic crisis. EU advises all its member states and organizations to be role models of social responsibility, for economic reasons, no longer limited to charitable activities. Social responsibility is defined as everybody's responsibility for their influence over society, including nature. On the basis of a research project of one primary school student with her mentor, professor of pedagogy and the sociology of culture, this contribution includes a quite holistic suggestion what could be done in such a framework in a primary school. Key words: European Union, social responsibility, primary school ISO 26000

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

G. Letno srečanje članov inštituta IRDO G. IRDO Institute yearly meeting

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

Plenarna predavanja, 3. dan Plenary Lectures, 3rd Day

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

OSREDNJI SLOVENSKI MEDIJ IN DRUŽBENA ODGOVORNOST DNEVNIKOV IZBOR NAJBOLJŠIH ZAPOSLOVALCEV ZLATA NIT Jana Petkovšek Štakul Povzetek:

Dnevnik, družba medijskih vsebin, je nosilec projekta, edinstvenega v Sloveniji – izbora najboljših zaposlovalcev med podjetji. V medijsko-raziskovalnem projektu, ki je nastal na pobudo Dnevnika ter ekonomskih (EF) in kadrovskih strokovnjakov (FDV in FF) Univerze v Ljubljani v letu 2007, prvi izbor pa so izvedli maja 2008, prepoznavajo in promovirajo podjetja, ki so vzor in navdih tako zasebnemu kot javnemu sektorju, z izborom pa želijo vplivati na dinamičen razvoj zaposlenih in organizacij ter prispevati h konkurenčnosti slovenskega gospodarstva. S tem soustvarja družbeno dinamiko in izpolnjuje vlogo družbeno odgovorne organizacije. Vsako leto se v izbor prijavi okoli 110 podjetij, na temelju podatkov o prihodkih, dobičku, zaposlovanju in odzivnosti na anketo med zaposlenimi pa nato oblikujejo seznam 101 najboljšega zaposlovalca. Ta predstavlja smerokaz k dobrim zaposlovalcem tudi prvim iskalcem zaposlitve, saj večina prepoznanih dobrih zaposlovalcev daje priložnosti za nabiranje delovnih izkušenj mladim že med šolanjem. Ključne besede: Dnevnik, Zlata nit, najboljši zaposlovalci, družbena odgovornost, mladi, zasebno-javno partnerstvo

THE MAIN SLOVENIAN MEDIA AND SOCIAL RESPONSIBILITY – DNEVNIK’S SELECTION OF THE BEST EMPLOYERS GOLDEN THREAD Abstract:

Dnevnik, a company of media contents, carries out a unique project in Slovenia – selection of the best employers among enterprises, called Golden thread. Its media-research project was created at the initiative of Dnevnik and economic (Faculty of Economics,) and human resource experts (Faculty of Social Science, Faculty of Philosophy, all three: University of Ljubljana) in 2007. Their first selection took place in May 2008. In the project they recognize and promote enterprises that are role-models and inspire both the private and public sectors. Their selection is aimed at influence over the dynamic development of employees and organizations and at contribution to competitiveness of the Slovenia economy. Thus, Dnevnik co-creates the social dynamics and acts as a socially responsible organization. Every year about 110 enterprises run for the selection. Data on incomes, profit, employment and responsiveness to a survey among employees are the basis for Dnevnik to make a list of 101 best employers. This selection guides the persons searching for a job for the first time, towards the good employers, too, since most of the recognized good employers provides chances for the youth to collect work experience during their time at school, already. Key words: Dnevnik, Golden Threat, best employers, social responsibility, youth, private-public partnership ----------------------------------------

SLOVENIJA KOT UČNA REGIJA ZA TRAJNOSTNI RAZVOJ DDr. Ana Vovk Korže, Mojca Kokot Krajnc,

both International Centre for Ecoremediation, Faculty of Arts, University of Maribor, Slovenia Povzetek:

Prispevek obravnava učna okolja v Sloveniji, ki omogočajo predvsem šolam izkustveno izobraževanje za trajnostni razvoj. V zadnjih letih so občine in različne organizacije vzpostavile po vsej Sloveniji različna okolja, ki jih je potrebno povezati v skupno ponudbo. Potrebno bo okrepiti izkustveno izobraževanje in povečati uporabnost znanj v praksi. Nove izzive v izobraževanju poudarja tudi Evropska Komisija, ki vzpodbuja države članice, da odgovorno izvajajo izobraževalni proces.Poudarek je na širših kompetnecah, ki odpirajo vrata različnim aktivnostim. Več pozornosti je potrebno nameniti tudi medgeneracijskemu sodelovanju, kjer se poleg prakse prenašata tudi vzgoja in odgovornost. Ključne besede: učne regije, inovativni pristopi, samooskrba, učni turizem, Slovenija.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

SLOVENIA AS A LEARNING REGION FOR SUSTAINABLE DEVELOPMENT Abstract:

This paper deals with learning environments in Slovenia, enabling manly schools experiential education for sustainable development. In recent years, municipalities and various organizations have established over Slovenia at the different settings that need to connect to a joint bid. We will need to enhance experiential education and increase the usefulness of the knowledge in practice. New challenges in education are emphasized by the European Commission, which encourages Member States to responsibly carry out the educational process. The emphasis is on broad capabilities that open the door to different activities. More attention should be paid to the intergenerational cooperation, where in addition to the practice education and responsibility is also imparted. Key words: learning regions, innovative approach, self-sufficient supply, educational tourism, Slovenia. ----------------------------------------

RAZUMEVANJE MEDNARODNIH STANDARDOV DOP: PRIMERJALNA ANALIZA Assoc. Prof. Dr. Petya Dankova

Economics and Management of Industry Dept. University of Economics – Varna, Bulgaria p_dankova@abv.bg

Dr. Milena Valeva

Research Fellow at EthNa - Competence Center CSR, University of Applied Sciences Niederrhein, Germany milena.v.valeva@gmail.com Povzetek:

Avtorici dojemata potrebo, da bi se bolje orientirali in bolje razumeli raznolikost standardov DOP z vidika tržnih udeležencev. Zato najprej razpravljata o zgodovinsko izoblikovanem razumevanju DOP in predstavita nekaj mednarodnih pobud in standardov. Uporabita vidik tržnih udeležencev, ki potrebujejo orientacijo, da bi vgradili DO v prakso podjetja in poročanja javnosti o DO, in se osredotočila neposredno na obstoječe standarde DOP. Trdita, da manjka normativni pristop podjetij. V nadaljevanju primerjata najbolj sprejete standarde DOP. Primerjalna analiza jima pokaže, kaj se prekriva in kaj se razlikuje, pa tudi obsežnost in globino DOP v standardih, o katerih razpravljata. Na tej osnovi identificirata tipe razumevanja DOP. Ključne besede: mednarodni standardi DOP, koncepti DOP, deležniški pristop, sonaravnost

UNDERSTANDING INTERNATIONAL CSR-STANDARDS: A COMPARATIVE ANALYSIS Abstract:

In this paper we admit that there is demand for orientation and better understanding of the variety of CSRStandards from the perspective of the market actors. For this reason we first discuss the historically build understanding of CSR and introduce some international initiatives and standards. Taking the perspective of the market actor as a participant who needs orientation for embedding the social responsibility in the enterprise and reporting on it to the public, we focus directly on existing CSR-standards. We argue that the normative approach of business is underrepresented. Subsequently we compare the most prominent CSR-standards. As a result of the comparative analysis, we demonstrate the overlaps and the distinctions as well as the extent and depth of CSR in the discussed standards. Based on these findings we identify types of CSR-understanding. Keywords: International CSR-standards, CSR concepts, Stakeholder approach, Sustainability.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

DRUŽBENA ODGOVORNOST, INOVATIVNOST IN PODJETNIŠTVO Michael Winger Povzetek:

Svet se spreminja, kot se ni še nikoli v zapisani zgodovini. Nikoli prej ni bilo toliko napredka in spreminjanja, tako hitrega, zastrašujočega, vse prežemajočega in nepredvidljivega. Ravnotežje sveta je propadlo zaradi udarnih vplivov globalne transformacije. Od 19. stoletja je bilo spreminjanje meteorsko. Edino, kar je zanesljivo pred nami, je pospeševanje, ko se svet še naprej prebija skozi toliko zastarelega in nekdanjih ovir. Inovacija in podjetniško nagrajevanje zanjo vse bolj postaja osrednji pojem v organizacijah. Žal je večinoma občasna in slučajna. Dogaja se povsod, je družbena, tehnološka, filozofska, duhovna, vojaška in politična. Je nejasna, dramatična, nepredvidljiva in brez poti nazaj. Njeni vzorci so kaotični, procesi negotovi in neopredeljeni, njeni uspehi slučajni in njena družbena odgovornost vprašljiva. Je dobra? Se da obvladati v okolju, ki se bolj usmerja na proces? Prinaša zagotovo pozitivno vrednost in vrednoto? Kako moramo izkazati moralno in etično odgovornost, ko se ukvarjamo z inoviranjem in ga pospešujemo v globalnem poslovanju? Narodi še vedno vplivajo na državljane in družbene in družbene institucije in jih upravljajo. Toda podjetjem postajajo posamične države premajhne, ko se trudijo postati globalne enote, nad katerimi je malo globalnega nadzora, omejitev in družbene odgovornosti. Družboslovne teorije so številne; glavni fokus teoretičnih modelov je humanističen. Taki modeli nihajo med oboževanjem države, podjetja ali cerkvenih dogem. Uspešno uresničevanje družbene odgovornosti v kontekstu podjetništva potrebuje celovit pristop, ki zajema materialne potrebe in večne možnosti človeka. Ne sme skrbeti samo za fizične potrebe, ki vplivajo na ves svet, ampak tudi za potrebe človeškega duha, katerega ne ovirajo moči nazadnjaških teorij, naukov in ravnanj. Ključne besede: družbena odgovornost, podjetništvo, celovit pristop, inovacija, kriza

SOCIAL RESPONSIBILITY, INNOVATION AND ENTREPRENEURSHIP Abstract:

The world is engaged in the greatest sea change in its recorded history. At no time in the past has advancement and change been so pervasive, so scary, so fast and so unpredictable. The very equilibrium of the world has been upset through the vibrating influences of a global transformation. Since the nineteenth century, change has been meteoric. The only certainty that lies before us is acceleration, as the world continues to advance across so many outworn shibboleths and previous boundaries. Innovation and its reward of entrepreneurship increasingly becomes the watchword in organizations. Unfortunately it is mostly episodic and random. Innovation occurs everywhere—socially, technologically, philosophically, spiritually, militarily, and politically. It is messy, dramatic, unpredictable and irreversible. Its patterns are chaotic, its processes vague and undefined, and its successes erratic and indiscriminate and, its social responsibility questionable. Is it good? Can it be harnessed in a more process-centered environment? Does it bring inherent positive value? In what ways must we manifest moral and ethical responsibility while we engage in and foster innovation and global business? Nations still influence and administer control over citizens and social institutions. However, corporations slowly become unfettered by single nations as they march to become global entities with little global oversight on restrictions and social responsibility. Social theories abound and the main focus of most theoretical models is humanistic. Such models subsequently alternate between deifying the state, the corporation or the dogmas of theocracy. Successful implementation of social responsibility in the context of entrepreneurship must take a holistic approach with concerns of both the material needs and the eternal possibility of the human being. It must concern itself with not only a physical legacy that affects the global planet, but also the legacy of the human spirit untrammelled by the forces of reactionary theories, doctrines and behaviours. Key words: social responsibility, entrepreneurship, holistic approach, innovation

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

STUDIO MODERNA – TKANJE TRAJNOSTNO NARAVNANE FILOZOFIJE V POSLOVNE PORE PODJETJA Živa Vadnov

director of corporate responsibility projects, Studio Moderna storitve, d.o.o., Slovenia Povzetek:

Studio Moderna je vodilno podjetje na področju večkanalne e-prodaje in platforme direktno do potrošnika v srednji in vzhodni Evropi, Rusiji in Turčiji. V 21 državah dosegamo 400 milijonov potrošnikov in dosegamo rekord v naši zmožnosti ustvarjanja povpraševanja in prodaje popularnih izdelkov potrošnikom po srednji in vzhodni Evropi. Dosegamo jih preko sofisticiranih, visoko integriranih večkanalnih prodaj, marketinga in distribucijske platforme. V Studiu Moderna v zadnjih nekaj letih ob prodajnih uspeh razvijamo tudi našo trajnostno filozofijo. Z malimi koraki k aktivnostim vključujemo tako sodelavce na interni kot tudi naše različne deležnike na eksterni ravni. Začeli smo z okoljskim ozaveščanjem zaposlenih - s projekti optimalne rabe električne energije, varčevanja z vodo, umiku plastike iz podjetja in spodbujanju uporabe lastnih keramičnih posodic. Z interno komunikacijsko kampanjo smo zaposlene spodbujali k ločevanju odpadkov in k zmanjševanju ogljikovih izpustov s spodbujanjem prihoda na delo s kolesom. Zaposlene pa spodbujamo tudi k kupovanju hrane iz lokalnega okolja. Vsak konec meseca jih »nagradimo« s ponudbo »Sveže z vrta na delovno mesto«, v okviru katere lahko kupijo sveže sadje in zelenjavo, na delovno mesto pa si zaposleni lahko naročijo tudi sveže mlečne izdelke in med. Podpiramo tudi lokalne socialne in okoljske pobude. Ena takšnih je naša prostovoljska akcija, ki je tudi donatorske narave, izgradnja vrtov štirim šolam. Namen te aktivnosti je spodbujanje pedagogike ekološkega opismenjevanja otrok v šolah. Projekt pa smo razširili še z družbeno odgovornim obdarovanjem v obliki avtohtonih slovenskih semen iz semenske knjižnice pod sloganom »Majhno darilo, velike spremembe«. Z doniranjem znanja sodelujemo pri različnih projektih javnega, zasebnega in socialnega sektorja. Hkrati stremimo tudi k trajnostnemu razvoju našim izdelkov: področje zelene mobilnosti tako podpiramo z zložljivim kolesom Bigfish, pod blagovnima znamkama Delimano in Dormeo pa ustvarjamo trajnostne in okolju prijazne izdelke, nekatere izdelujemo tudi tako, da jih lahko ponovno recikliramo. S holističnim pristopom se trudimo naš splet aktivnosti vtkati v različne pore našega poslovanja in delovanja. Želimo si, da bi naša prizadevanja postala primer dobre prakse prepletanja družbene odgovornosti, vpletene v poslovno strategijo podjetja. Naše izkušnje in aktivnosti bomo z veseljem predstavili udeležencem 8. IRDO mednarodne konference.

STUDIO MODERNA – INCLUDING THE SUSTAINABLE PHILOSOPHY INTO BUSINESS ASPECTS OF THE COMPANY Abstract:

Studio Moderna is the leading multi-channel e-commerce and direct to consumer platform in Central & Eastern Europe (CEE), Russia and Turkey. Reaching a market of 400 million consumers across 21 countries, we are unrivalled in our ability to drive demand and sell popular branded products to consumers across CEE through our highly sophisticated, vertically integrated multi-channel sales, media, marketing and distribution platform. In the last few years Studio Moderna has been, along with the selling successes, developing sustainable philosophy. By small steps we are actively including our co-workers on internal level and stakeholders on external level. We have started to encourage environmental awareness of our employees – with projects of optimal use of electricity and water, as well as by withdrawing the plastic from the company and encouraging the employees to use their own ceramic containers. With the internal communication campaign we encouraged the employees to waste separation and minimizing the carbon footprint by coming to work by bike. We are also encouraging our employees to buy the food locally – at the end of each month we »reward« them with the offer »Fresh from the garden to the office«. They can buy fresh fruits and vegetables, but also order fresh milk products and honey. We also support local social and environmental initiatives. One of those is our volunteering project and donation action building gardens for four schools. The purpose of this project is encouraging pedagogy of eco-literacy in schools. However, we expanded the project with socially responsible business gifts in the form of autochthonous Slovenian seeds from the seed library under the slogan »Small gift, big changes«. Furthermore, Studio Moderna takes part in different projects of public, private and social sector by donating knowledge. Along with that we strive to sustainable development of our products: thus we support green mobility with the folding bike Bigfish, and create sustainable and environmentally-friendly products Delimano and Dormeo, some of them are even produced in a way they can be recycled. By holistic approach we are trying to intertwine our activities into different levels of our business and operation. We wish our efforts would become an example of best practice in intertwining the social responsibility in the business strategy of the company. We would be happy to represent our activities and experiences to delegates of the 8th IRDO International Conference.

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

PREDSTAVITEV ‘ETHICAL CORPORATION & STAKEHOLDER INTELLIGENCE’ Toby Webb

Founder of Ethical Corporation and Stakeholder Intelligence, London, UK Povzetek:

Del dejavnosti tega podjetja je komuniciranje o družbeni odgovornosti. Vodje podjetij lahko uporabijo številne tehnike komuniciranja, da predstavijo družbeno odgovornost in pokažejo etiko svojega podjetja in poznavanje svojih deležnikov. Tu je 15 tehnik. 1. Imajo jasne spletne strani, ki vodijo bralce k jasnim ciljem. 2. Izkazujejo, da razumejo globalne izzive in svojo vlogo v svetu. 3. Svoje poročanje uporabljajo kot podlago za komunikacijske kampanje, ne kot kampanjo samo. 4. Ne bojijo se poštene razprave o izzivih, napredku, nedoseženih ciljih, problemih in rešitvah, niti po računalniku niti v osebnem stiku. 5. Uporabljajo družabne medije za komuniciranje, npr. o trajnosti, ali z naslova/računa podjetja ali s posebnih. 6. Redno objavljajo podatke o uspehu poslovanja in posodobitve le-teh. 7. Nudijo nova obvestila o napredku. 8. Javno prikažejo kritične glasove deležnikov in predloge za izboljšave. 9. Sodelujejo z verodostojnimi akademskimi institucijami in nevladnimi organizacijami. 10. Pogovarjajo se o tem, kako npr. trajnost ustreza poslovni strategiji in se bo le-ta izboljšala. 11. Ne pozabijo povezati, npr. trajnosti s socialnimi vprašanji in vladanjem, globalno in lokalno. 12. Gostijo javne razprave, ki jih kdo usmerja ‘on-line’, ne da so oni vedno v središču. 13. Trudijo se pridobiti rešitve, ki prihajajo iz množic, spodbujajo in financirajo inoviranje. 14. Jasno jim je in jasno povejo, da je npr. trajnost poslovna priložnost. 15. Jasno jim je in jasno povejo, kolikšna je moč in vplivnost njihovega podjetja, in javno razpravljajo, kako uporabljajo to moč in vplivnost, ter poročajo o spremembah, dobrih in slabih. Ključne besede: družbena odgovornost, komuniciranje, podjetje, menedžer

ETHICAL CORPORATION & STAKEHOLDER INTELLIGENCE PRESENTATION Abstract:

A part of this enterprise’s activity includes communication on social responsibility. There are many communication techniques for corporate leaders to present social responsibility and to show their corporation’s ethics and intelligence about their stakeholders. Here are 15. 1. They have clear websites navigating readers to clear targets. 2. They demonstrate both an understanding of the global challenges, and their role in the world. 3. They use their reporting as the basis for communication campaigns, not as campaign itself. 4. They are not afraid of honest debate about challenges, progress, missed targets, problems and solutions, online and face-to-face. 5. They use social media to communicate e.g. on sustainability, either via a corporate account or by specific accounts. 6. They publish regular performance data and updates. 7. They offer new feeds on progress. 8. They showcase critical stakeholder voices and suggestions for improvement. 9. They partner with credible academic institutions and NGOs. 10. They talk about how e.g. sustainability fits with business strategy and that will improve. 11. They do not forget to link e.g. sustainability with both social issues and governance, global and local. 12. They host public debates, which are streamlined online and do not always have themselves at the centre. 13. They seek crowd-sourced solutions and encourage and fund innovation. 14. They are clear about e.g. sustainability as a business opportunity. 15. They are clear about their corporate power and influence and have a public debate about how that power and influence are used, and report on progress, positive and negative. Key words: social responsibility, communication, enterprise, manager

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

H. Inovacije in podjetništvo H. Innovation and Entrepreneurship

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

OKOLJSKA IN EKONOMSKA UČINKOVITOST PODJETIJ Martina Semič EL-Masri, dipl.ing.grad, mag.ekon.posl.ved

Postgraduate student at the Faculty of Civil Engineering, University of Maribor tina.semic@gmail.com

Assist.Prof. Nataša Šuman, Ph.D.

Faculty of Civil Engineering, University of Maribor natasa.suman@uni-mb.si Povzetek:

Tema varstva okolja je postala tema svetovnih razsežnostih. Onesnaževanje okolja je v naši družbi prisotno že od nekdaj, k čemur sta bistveno pripomogla hiter gospodarski razvoj v zadnjih desetletjih in sunkovito naraščanje števila prebivalstva, ki sta proces onesnaževanja okolja samo še pospešila. Podnebne spremembe, zmanjšanje biotske raznovrstnosti, nevarnost onesnaževanja za naše zdravje, način, kako uporabljamo naravne vire in prevelika količina odpadkov, predstavljajo danes, največji izziv za okolje s katerim se soočamo. Zato bo namen in cilj prispevka poiskati natančno ravnovesje med gospodarsko blaginjo, socialno pravičnostjo in zdravim okoljem, saj lahko politike, ki se zavzemajo za varstvo okolja, pozitivno vplivajo na inovativnost in konkurenčnost, kar posledično spodbuja gospodarsko rast, ki je bistvenega pomena za izpolnjevanje družbenih ciljev. Teza prispevka bo dokazati, da so okoljevarstvena podjetja lahko dobičkonosna. Ključne besede: naravno okolje, trajnostni razvoj, okoljska in ekonomska učinkovitost, inovativnost, okoljevarstvena politika, podjetje

THE ENVIRONMENTAL AND ECONOMIC EFFICIENCY OF THE ENETERPRISES Abstract:

Protection of environment became one of the most world-wide spread topics. Polluting the environment has been present for longer time in our society. The main factors, which have been contributing to polluting majorly, are the fast economic development in the last decades and very fast growth of population. Climatic changes, less biotic diversity, danger of polluting to our health, the way we use natural resources and too much waste, are the biggest environmental challenges we are facing nowadays. Therefore, the purpose and goal of this article is to find the exact balance between the economic prosperity, social justice and healthy environment. Politicians who stand up for the environment protection can positively influence the innovativeness and competitiveness of the enterprises, which as a result, encourages economic growth, which is one of the key factors for fulfilling social goals. The thesis of this article will be how to prove that the environmental enterprises can be profitable. Key words: natural environment, sustainable development, environmental and economic effectiveness, innovativeness, environmental politics, enterprise

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

NOV MODEL MANAGEMENTA ČLOVEŠKIH VIROV KOT OSNOVA ZA DRUŽBENO ODGOVORNO VEDENJE ORGANIZACIJE Dr. Simona Šarotar Žižek, Senior Lecturer

University of Maribor, Slovenia, Faculty of Economics and Business, Razlagova 14, 2000 Maribor simona.sarotar-zizek@uni-mb.si

Prof. Dr. Sonja Treven

University of Maribor, Slovenia, Faculty of Economics and Business, Razlagova 14, 2000 Maribor sonja.treven@uni-mb.si

Tadej Breg, M.A.

tad_pat04@hotmail.com

Prof. Emer. DDr. Matjaž Mulej

University of Maribor, Slovenia, Faculty of Economics and Business, Razlagova 14, 2000 Maribor mulej@uni-mb.si Povzetek:

Ustrezna implementacija koncepta družbene odgovornosti (DO) v organizacijo je oblika usposabljanja za DO, ki zagotavlja zaposlenim podporo pri soočanju s težavami. Temelji na sedmih načelih: 1. odgovornost, 2. transparentnost, 3. etično vedenje, 4. spoštovanje interesov vseh deležnikov, 5. spoštovanje vladavine prava, 6. spoštovanje mednarodnih norm obnašanja, in 7. spoštovanje človekovih pravic. DO je noviteta, ki predstavlja netehnološko inovacijo za pomoč ljudem pri reševanju socialno-ekonomske krize in je nekakšno nadomestilo za neoliberalno enostranske in kratkoročne kriterije uspeha. Menedžment človeških virov (MČV) ima pomembno vlogo, saj združuje različne aktivnosti, ki prispevajo k zavedanju – vrednote in znanje – in ustreznemu odzivu na izzive v poslovnem in drugem družbenem okolju in posledično k pridobivanju konkurenčne prednosti organizacije. Obstaja več različnih modelov MČV, ki se osredotočajo na različna področja človeških virov. Pripravili smo lasten model MČV, ki predstavlja predpogoj družbeno odgovornemu vedenju organizacije. Model temelji na več funkcionalnih strategijah, ki prispevajo k uresničevanju holistične strategije človeških virov in je pomemben za DO. To so predvsem strategije oblikovane za: (i) pridobivanje in izbor zaposlenih, (ii) motivacijo in nagrajevanje, (iii) presojo delovne uspešnosti in zamenjave zaposlenih, (iv) obnovo in ohranjanje dobrega počutja, (v) razvoj, usposabljanje in upravljanje raznolikosti, (vi) spodbujanje timskega dela in ustvarjalnosti, kakor tudi za (vii) zagotavljanje psihičnega zdravja in zmanjševanje vplivov stresa ter (viii) zagotavljanjem dobrega počutja. Vse te strategije lahko pomagajo ljudem razviti njihovo individualno in družbeno odgovornost, skozi vseživljenjsko izobraževanje. Ključne besede: organizacija, družbena odgovornost, menedžment človeških virov, model menedžment človeških virov, izobraževanje

NEW MODEL OF HUMAN RESOURCE MANAGEMENT AS BASIS FOR SOCIALLY RESPONSIBILE BEHAVIOR OF AN ORGANIZATION Abstract:

Appropriate implementation of the concept of social responsibility (SR) in organization is a form of education for SR that provides employees support while facing problems. It is based on seven principles: 1. accountability, 2. transparency, 3. ethical behavior, 4. respect for stakeholder interests, 5. respect for the rule of law, 6. respect for norms of behavior, and 7. respect for human rights. SR is a novelty that is supposed to become non-technological innovation in order for humans to solve the socio-economic crisis and replace the neo-liberalistic one-sidedness and short-term criteria of benefit. Human resource management has an important role, since it combines various activities that contribute to awareness – values and knowledge – and appropriate response to the challenges in the business environment and hence to acquisition of organization’s competitive advantage. There are several various models of HRM that are focusing on different areas of human resources. We have prepared our own model of HRM, which represents a precondition for socially responsible behaviour of an organization. The model is based on several functional strategies, which contribute to the realization of the requisitely holistic strategy of human resources and are important for SR. These are mainly strategies made for: (i) recruiting and selection of employees, (ii) motivation and compensation, (iii), appraisal of work performance and turnover of employees, (iv) restoration and safeguarding of well-being, (v) development, training and management of diversity, (vi) stimulation of teamwork and creativeness as well as (vii) securing of psychical health and stress reduction. All of them can help humans develop their individual and social responsibility in a life-long education. Keywords: organization, social responsibility, human resource management, model of human resource management, education

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

SOCIALNO PODJETNIŠTVO KOT GIBALO DRUŽBENIH SPREMEMB IN RAZVOJA Vesna Kovačič, M.S.,

DOBA Faculty of Applied Business and Social studier Maribor, Slovenia vesna.kovacic@net.doba.si, www.eng.doba.si Povzetek:

V Sloveniji so posledice globalne gospodarske in finančne krize povzročile znižanje javnih sredstev. Krizna situacija ni zaostrila le gospodarskih in finančnih pogojev stabilnosti države, ampak tudi socialne. Pojavile so se zahteve po večji učinkovitosti spleta/sistema socialnih storitev. Ob znižanju javnih sredstev bo težko ohraniti enak obseg in raven kakovosti socialnih storitev. Rešitev vidimo v spodbujanju med-sektorskega sodelovanja skozi socialno podjetništvo. Med-sektorsko sodelovanje je v Sloveniji postalo pomembno šele v zadnjih dvajsetih letih. Zaznamo ga na več področjih in v različnih oblikah. Sodelovanje javnega in gospodarskega sektorja v obliki javnozasebnega partnerstva. Sodelovanje gospodarskega in nevladnega sektorja v obliki donatorstva in sponzorstva. Sodelovanje javnega in nevladnega sektorja v obliki razpisov nepovratnih sredstev za socialne projekte. Socialno podjetništvo umeščamo na stičišče treh sektorjev, kjer deluje povezovalno. V prispevku bomo predstavili konceptualni okvir možnega med-sektorskega sodelovanja v obliki mrež, ki presega sektorsko opredelitev. Osredotočili se bomo na prenovo nevladnega sektorja s socialnimi inovacijami za prevzem dela javnih funkcij, kar lahko prispeva k izboljšanju učinkovitosti spleta/sistema socialnih storitev. Predmet sodelovanja bodo tiste storitve, ki jih javni sektor (npr. zaradi znižanja javnih sredstev) in gospodarski sektor (npr. zaradi majhnega interesa za neprofitno dejavnost) uporabnikom ne zmoreta zagotavljati. Javni sektor bo prevzel vlogo nadzornika, nevladni sektor pa vlogo izvajalca. Nevladni sektor bo ostala dva sektorja dopolnil in ne zamenjal. Rešitev ponuja socialno podjetništvo, ki združuje področje podjetništva, inoviranja in družbenih sprememb. Družbene probleme rešuje skozi podjetniški pristop na osnovi inoviranja navad posameznikov, organizacij in družbe, kar prispeva k bolj celostnemu in družbeno odgovornemu ravnanju. Ker ponuja drugačen pristop k reševanju aktualne problematike, šteje socialno podjetništvo za gibalo družbenih sprememb in razvoja. Ključne besede: socialno podjetništvo, socialna inovacija, socialna sprememba, med-sektorsko sodelovanje, nevladni sektor, ne-tehnološka inovacija, invencijsko-inovacijsko-difuzijski proces (IIDP), dialektična teorija sistemov

SOCIAL ENTERPRENEURSHIP AS A DRIVING FORCE FOR THE SOCIAL CHANGE AND DEVELOPMENT Abstract:

In Slovenia, the consequences of the global economic and financial crisis led to a reduction of public funds. Crisis situation is not exacerbated only of economic conditions and financial stability, but also social wellbeing. It demands the greater efficiency of the social service system. Due to a drop in public funding is difficult to maintain the same volume and quality of social services. The solution can be promotion of the cross-sectoral collaboration through the social entrepreneurship. The cross-sectoral collaboration in Slovenia became important in the last twenty years. It is perceived in the several ways and different forms. The collaboration between the public and business sector appears in the form of public-private partnership. The collaboration between the business and nongovernmental sector appears in the form of donations and sponsorships. The collaboration between the public and non-governmental sector appears in the form of tenders grants for social projects. Finally, the social entrepreneurship appears on the crossroads and connects all sectors together. We will present a conceptual framework for possible collaboration in the form of network that goes beyond the definition of the sector. We will focus on the renewal of the non-governmental (NGO) sector with the social innovations to take over some public functions. This may contribute to improving the effectiveness of social service system. The subject of collaboration will be those services which cannot be provided by the public sector (eg. due to a reduction of public funds) or the business sector (eg. due to the low interest in non-profit activity). The public sector will assume a role of a supervizor and the non-governmental sector a role of a contractor. The non-governmental sector supplements other two sectors, not replaces them. The solution can be a social entrepreneurship that combines entrepreneurship, innovation and social change. Social entrepreneurship solves social problems through an entrepreneurial approach, which is based on changing habits of individuals, organizations and society. It contributes to more holistic and socially responsible behavior. Such an approach to solving current problems is different from the previously used. That is the reason why is social entrepreneurship considered as a driving force for the social change and development. Keywords: social entrepreneurship, social innovation, social change, cross-sectoral collaboration, non-governmental sector, non-technological innovation, invention-innovation-diffusion process, dialectical system theory

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POMEN RAZISKOVALNIH PODATKOV ZA RAZVOJ PODJETJA M. Sc. Tjaša Štrukelj, Senior Lecturer and DDr. Matjaž Mulej, Emeritus Professor

University of Maribor, Faculty of Economics and Business, Razlagova ul. 14, Si–2000 Maribor, Slovenia E-mail: tjasa.strukelj@uni-mb.si; mulej@uni-mb.si; http://www.epf.uni-mb.si Povzetek:

V članku poročamo o raziskavi vpliva prednosti in slabosti podjetja na razvoj podjetja; izbrani vidik je vpliv osnovnih informacij na inoviranje upravljanja in vodenja podjetja v smeri k bolj družbeno odgovorni politiki podjetja, vodenju in poslovanju podjetja. Kot prikazujejo rezultati v tem članku, se podjetja morajo zavedati pomena lastnega vpliva na uspešnost svojega poslovanja. Med proučevanimi informacijami o podjetju so še posebej pomembne informacije o razvoju (bolj ali manj) (družbeno) odgovornega upravljanja in vodenja podjetja, ki jih moramo upoštevati pri inoviranju politike podjetja. Ključne besede: podjetje, inoviranje politike podjetja, vodenje, konkurenčne prednosti, konkurenčne slabosti, družbena odgovornost.

SIGNIFICANCE OF ENTERPRISE RESEARCH INFORMATION FOR ENTERPRISE DEVELOPMENT Abstract:

The purpose of the presented paper is report on a research of enterprise strengths’ and weaknesses’ impact on the enterprise development, as a selected viewpoint of basic information for enterprise governance and management innovation toward more responsible enterprise policy, management, and business. As results of the paper show, the enterprises should be aware of their own impact on their performance. Among surveyed enterprise information especially important role is played by the prevailing (more or less) (socially) responsible governance and management development information that should impact enterprise policy innovation. Keywords: enterprise, enterprise policy innovation, leadership, competitive strengths, competitive weaknesses, social responsibility. ----------------------------------------

VPLIV RAZVOJNEGA OKOLJA ZA RAZVOJ ODGOVORNE POLITIKE PODJETJA M. Sc. Tjaša Štrukelj, Senior Lecturer and DDr. Matjaž Mulej, Emeritus Professor

University of Maribor, Faculty of Economics and Business, Razlagova ul. 14, Si–2000 Maribor, Slovenia E-mail: tjasa.strukelj@uni-mb.si; mulej@uni-mb.si; http://www.epf.uni-mb.si Povzetek:

Namen članka je poročilo o raziskavi o vplivu okolja na razvoj podjetja; izbrano izhodišče zajema temeljne informacije za inoviranje upravljanja in vodenja podjetja v smeri k bolj družbeno odgovorni politiki podjetja, vodenju in poslovanju. Kot kažejo rezultati raziskave, se podjetja morajo zavedati vpliva informacij iz okolja na njihovo uspešnost: da zaznane priložnosti spremenijo v svoje prednosti in da se pravočasno izognejo zaznanim nevarnostim. Med raziskanimi informacijami iz okolja so še posebej pomembne informacije o razvoju družbene odgovornosti, ki naj jih podjetja upoštevajo pri inoviranju svoje politike podjetja. Ključne besede: upravljanje podjetja, okolje, inoviranje politike podjetja, priložnosti, nevarnosti, družbena odgovornost.

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ENVIRONMENT DEVELOPMENT IMPACT ON RESPONSIBLE ENTERPRISE POLICY DEVELOPMENT Abstract:

The purpose of the presented paper is report about a research of environmental impact on the enterprise development, and the selected viewpoint is the basic information for enterprise governance and management innovation toward more responsible enterprise policy, management, and business. As results of the paper show, the enterprises should be aware of environmental information impact on their performance: the perceived opportunities turn into advantages and the perceived threats can be avoided in (due) time. Among surveyed environmental information especially important role belongs to social responsibility development information that should be taken into consideration for enterprise policy innovation. Keywords: corporate governance, environment, enterprise policy innovation, opportunities, threats, social responsibility. ----------------------------------------

STRATEŠKO NAČRTOVANJE DRUŽBENE ODGOVORNOSTI V SLOVENSKIH PODJETJIH KOT DEL INOVATIVNOSTI Anita Hrast, anita.hrast@irdo.si, Mirjana Mladič, mirjana.mladic@irdo.si,

zasl. prof. ddr. Matjaž Mulej, mulej@uni-mb.si, vsi IRDO – Inštitut za razvoj družbene odgovornosti, Slovenija Povzetek:

Prispevek prikazuje, kako se lahko organizacija z uporabo in kombiniranjem različnih uveljavljenih metod, modelov in standarda ISO 26000 sistematično loti priprave uspešne in učinkovite strategije družbeno odgovorne organizacije. Pri tem naj v čim večji meri izkoristi svoje posebnosti, prednosti in sodelovanje z deležniki ter se zgleduje po uspešnih domačih in tujih primerih dobre prakse, med njimi tudi po primerih dobre prakse nagrajencev Slovenske nagrade za družbeno odgovornost Horus iz let 2009-2012. Končni cilj družbeno odgovorne organizacije (torej tudi podjetja) je dvig inovativnosti, ugleda in uspešnosti podjetja, ob upoštevanju, da je smisel podjetja izpolnjevanje njegovega poslanstva ob ustvarjanju dobička – za vlaganje v skupnost, za lastnike, za razvoj, za nagrajevanje uspešnosti zaposlenih, in vse to brez zlorabe vpliva. Zgledov, tujih in domačih, je že veliko, družbeno odgovorno delovanje pa je nujna strategija za izhod iz globalne krize vrednot, gospodarstva in družbe, kar v svojih dokumentih navsezadnje izraža tudi komisija EU. Ključne besede: družbena odgovornost, ISO 26000, strategija, podjetje, organizacija, vrednote, načela, Horus, Slovenska nagrada za družbeno odgovornost, deležniki, komuniciranje

STRATEGIC PLANNING OF SOCIAL RESPONSIBILITY IN SLOVENIAN COMPANIES AS PART OF THE INNOVATION Abstract:

The paper demonstrates how a company can use and combine different established methods, models and standard ISO 26000, to systematically undertake the preparation of an effective and efficient socially responsible strategy of an organization. In this process the organization shall as far as possible take advantage of its specifics, advantages and cooperation with stakeholders and be inspired by successful domestic and foreign examples of good practice, including the examples of good practice award winners of Slovenian award for social responsibility Horus from the years 2009-2012. The ultimate goal of socially responsible organization (including companies) is to raise the innovation, reputation and success of the company, taking into account that the purpose of the business is to fulfill its mission when creating profit - to invest in the community, for the owners, for the development of rewarding performance of employees, and all this without abuse of influence. There are already many role models, foreign and domestic. Socially responsible behavior is a necessary strategy to exit the global crisis of values, economy, and society, which in its documents ultimately reflects also the EU Commission. Keywords: corporate social responsibility, ISO26000, strategy, company, organization, values, principles, Horus, Slovenian award for social responsibility, stakeholders, communication

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I. Študentska sekcija: Predstavitev nekaterih izstopajočih diplomskih, magistrskih in doktorskih del slovenskih študentov iz različnih fakultet I. Student Session: Presentation of some eminent degree, master's and doctoral theses Slovenian students from different faculties

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Pregled študentskih prispevkov za 8. konferenco IRDO Avtor-ica Eva Kaučič

Naslov prispevka DRUŽBENA ODGOVORNOST KOT RAZSEŽNOST STRATEGIJE MEDNARODNEGA TRŽENJA SLOVENSKIH SREDNJE VELIKIH PODJETIJ Andreja Lipič KORPORATIVNO PROSTOVOLJSTVO KOT POMEMBEN DEL DRUŽBENE ODGOVORNOSTI ZAVAROVALNIC Barbara Tolar DRUŽBENA ODGOVORNOST PODJETJA REVOZ d. d. Maša Šprajcar ODGOVORNO UPRAVLJANJE S SKUPNO LASTNINO Z VIDIKOV TRAJNOSTI

Naloga magistrska

Lina Ademovič PRIDOBIVANJE SREDSTEV V NEPROFITNIH, NEVLADNIH ORGANIZACIJAH NA PRIMERU INŠTITUTA IRDO

diplomsko delo

Suzana Bajuk

diplomsko delo

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KOMUNICIRANJE DRUŽBENE ODGOVORNOSTI IN ZAUPANJE POTROŠNIKOV

magistrska

Šola Ekonomsko poslovna fakulteta, Univerza v Mariboru Doba Fakulteta Maribor

magistrska

Doba Fakulteta Maribor

diplomsko delo

Fakulteta za znanosti o okolju, Univerza v Novi Gorici Fakulteta za elektrotehniko, računalništvo in informatiko, Univerza v Mariboru Fakulteta za družbene vede, Univerza v Ljubljani

8. mednarodna konferenca: Družbena odgovornost in izzivi časa 2013 »IZOBRAŽEVANJE IN KOMUNICIRANJE ZA VEČ DRUŽBENE ODGOVORNOSTI« - zbornik povzetkov prispevkov

J. OKROGLA MIZA: "Slovenski protesti in 5 mariborskih vstaj" J. ROUNDTABLE: "The Slovenian protests and five Maribor uprisings"

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K. Objave prispevkov brez predavanj K. Submission of articles without lectures

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POT K NOVEMU EKONOMSKEMU MODELU IN IZOBRAŽEVANJE Gergely Toth Povzetek:

Poučevanje ekonomskih znanosti šibko upošteva spremembe v ekonomski praksi. Malo avtorjev izpodbija oceno, da je sedanji družbeno-ekonomski sistem v težavah. Trajnostni razvoj zelo cenijo – vsaj v besedah. Smo pa daleč od soglasja, ko gre za točno opredelitev, zakaj in kako je sedanja razvojna pot ne-trajnostna. V tem prispevku dokazujem, da je svet na robu korenite spremembe vrednot (kar se je v naši znani zgodovini zgodilo že 4 – 5 krat). Dokazujem tudi, da je globoko bistvo problema težnja človeštva, ki je iracionalno, a šteta za racionalno, da bi naj imeli sistem vrednot, ki sam po sebi preživi vse. Tak sistem vrednot poskušam najti v sedanjem prevladujočem ekonomskem modelu – ekonomizmu, ki je prekoračil meje svoje sposobnosti dramatično močno. To štejem za nekakšno religijo bolj kot za znanost. Kot alternativo prikazujem moralno ekonomiko, ki je zadnje čase manj vidna, ampak pa več kot dve tisočletji tradicije. Predlagam dve ekonomski filozofiji, ki se na koncu združita v eno. Ključne besede: poučevanje, ekonomska teorija, ekonomska praksa, trajnostni razvoj, nova ekonomska filozofija, moralna ekonomika

TOWARDS A NEW ECONOMIC PARADIGM AND EDUCATION Abstract:

Teaching of economic sciences poorly takes in account the changes in economic practice. Few authors dispute that the current socio-economic system is in troubles. Sustainable development is running high – at least at the level of lip-service. But we are far from consensus in specifying why and how our current development path is unsustainable. In this paper I argue that the world is on the edge of a radical change of values (as it happened already 4-5 times in our known history). And that the deep core of the problem is humankind’s irrational (or rationalizing) adherence to the self-over-surviving value system. I try to find this value system in the current paradigm, economism, which has passed its competence to a dramatic extent. This I consider rather a quasireligion, than a science. As an alternative I depict the recently less visible, but more than two thousand year old tradition of moral economics. Two new economic philosophies are also proposed, which are at the end only one. Keywords: teaching, economics, economic practice, sustainable development, crisis, new economic philosophy, moral economics ----------------------------------------

ČLOVEK HOMO SAPIENS, ENA ZVRST V KRALJSTVU ŽIVIH BITIJ V BIOSFERI PLANETA ZEMLJE – IZVOR IN SEDANJOST Prof. Dr. Timi Ecimovic, Anita Hrast, Prof. Emeritus Dr. Dr. Matjaz Mulej, and Prof. Dr. Marjan Vezjak Povzetek:

Ljudje stežka razumejo lastno družbeno odgovornost, če ne poznajo lastne zgodovine in svoje skrbi za svoje današnje naravne pogoje za preživetje. Mnoga znanstvena mnenja povzročajo zmedo o koreninah in sedanjosti človeka Homo Sapiens, njegovega izvora in sedanjosti. Razlog za to je zgodovina planeta Zemlje; to je kakšnih 4.6 milijarde let stara zgodba, a zgodovina človeštva obsega kakšnih 200 tisoč let. Drugačen pristop nudijo opazovalci in njihovi vidiki, omejeni na okvir znane zgodovine. Naš namen je podati resnično znanstven prikaz, ki je potreben, da bi razumeli sonaravnost/trajnost in možnost za sonaraven/trajnosten razvoj’ in trajnostno bodočnost človeštva kot globalne skupnosti ljudi. Ključne besede: Agenda 21; obdoblje globalizacije in globalnih študijev; globalna skupnost človeštva; usklajeno in med seboj dopolnjevalno skupno bivanje; človek homo sapiens ; zemljska, vodna in zračna temeljna okolja; varovanje narave, prostora in okolja; onesnaževanje okolja; sonaravni razvoj; sonaravna bodočnost človeštva; sistemsi, zadostna in potrebna celovitost; sistem planet Zemlja; Združeni narodi; človeška zgodovina; sonaravnost in trajnost; sonaravna/trajnostna bodočnost; družbena odgovornost

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»HOMO SAPIENS – ONE SPECIES IN KINGDOM OF LIVING CREATURES OF THE PLANET EARTH – BIOSPHERE - ORIGIN AND PRESENT« Abstract:

People can hardly understand their own social responsibility, if they do not know their history of themselves and their care for their natural preconditions of survival today. Many scientific observations are making confusion about roots and present time of the Homo sapiens, his/her origin and present status. The reason behind it is history of the planet Earth; it is some 4.600.000.000 old story, and history of humankind some 200.000 years old. Another approach is coming from observers and their observation point of view, within the frame of the known history. Our intention is to put truthful scientific presentation needed for understanding the sustainability and possibilities for sustainable development and sustainable future of humankind or global community of humankind. Key words: Agenda 21; Age of Globalization and Global Studies; Global Community of Humankind, Harmonious and Complementary Coexistence; Homo sapiens; Land, Water and Air Basic Environments; Nature, Space and Environment Protection; Pollution; Sustainable Development; Sustainable Future of Humankind; Systems, Requisite Holism; The Planet Earth System; The United Nations; human history; sustainability; sustainable future; social responsibility ----------------------------------------

O OBVLADOVANJU DRUŽBENE ODGOVORNOSTI POLITIČNIH SISTEMOV Francisco Parra-Luna Povzetek:

Z vidika volivcev – kaj je politični sistem? Je organizacijski ‚pripomoček‘, namenjen zadovoljevanju potreb ljudi. Kako se da to doseči? Prvič, z optimiziranjem odnosa T=y/x, kjer je 2y“ ustvarjeni ‚sistem vrednot‘ in “x” uporabljena sredstva: drugič, z doslednim primerjanjem z drugimi politikami. Zakaj politološka znanost ignorira to bistveni odnos in nujnost njegov primerjave? Zakaj vidi samo nekatera specifična drevesa namesto celotnega gozda, kot zahtevajo volivci? Predvsem zato, ker si dovoljuje tri zgodovinske nesposobnosti: a) Ne da se zediniti, katere vrednote ustvariti, b) Četudi bi tak sporazum bil možen, ni nobenih veljavnih podatkov; in c) Celo, če so podatki dostopni, ni mogoče izraziti “T” kot primerjalni indeks. Te tri nesposobnosti pokažejo, da je možna, da politološka veda dela zelo hud ‘družbeni greh’, ker zanemarja edino zadevo, za katero je volivcem mar. Ključne besede: politična učinkovitost; primerjalne politike; sistemska teorija; referenčni vzorec vrednot

ON THE CONTROL OF SOCIAL RESPONSIBILITY OF POLITICAL SYSTEMS Abstract:

From the point of view of voters, what is a political system? It is an organizational “instrument” designed to satisfy the needs of people. How can it be achieved? First, by optimizing the relation T=y/x where “y” is the “system of Values” produced and “x” the means employed; second, through systematic comparison with other polities. Why does Political Science ignore this crucial relationship and the necessity of its comparison? Why it sees only some specific trees instead of the whole forest as voters demand? Mainly because it admits three historical fallacies: a) It is not possible to agree on what values to produce; b) Even if this agreement was possible, no valid quantitative data are available; and c) Even if data are available, it is not possible to express “T” as a comparative index. Three fallacies show that Political Science could be committing a grave “social sin” because it scorns the only thing voters are looking for. Keywords: Political Efficiency, Comparative Policies, Systems Theory, Reference Pattern of Values.

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EUROPEAN YOUTH CAPITAL MARIBOR 2013 The Municipality of Maribor received the title of the European youth Capital 2013 in 2010 by the European youth Forum, which grants the tittle to selected city for a period of one year. With this municipality has adopted strategic and developmental decision that the city is developing in to direction of "youth-friendly city." By obtaining the title, the city got the opportunity to present a diverse program and show how the local youth is associated with its cultural, social, political, economic life and development. The city of Maribor also took a decision to create conditions for the development of an environment that will encourage and help young people to develop and achieve their own potential, self-reliance and creativity. Furthermore, to enable young people's participation in decisions-making that will directly or indirectly effect on lives of young people in the local community and to enable faster and higher quality of response of individuals and groups to individual, social and intergenerational needs. In June 2012 Public tender for co-financing of new programs in the youth sector for the European youth Capital Maribor 2013 was published and 52 new programs were selected. They are divided into thematic sets that will increase the employability, develop the instrument for solving housing issues and encourage volunteerism, intercultural cooperation and active participation of young people. The focus is also on non-formal education, structured dialogue and mobility, ecology, cultural development and intergenerational cooperation. As youth organizations, institutions, societies and associations are in constant contact with youngsters and therefore more aware of this social group they will execute the programs within EyC Maribor 2013 and also offer solutions. Throughout the year EyC Maribor 2013 will host numerous activities prepared by more than 100 organizations, societies and institutions. Interesting workshops, informative seminars, round tables, international conferences and festivals will attract specialists, influential persons and the youth from all over the world. This year Maribor will be the centre of youth activities. 3000 foreigners, 100 organizations and 100.000 young people will co-create EyC Maribor 2013. Participate in the activities of the EyC Maribor 2013 program and gain new skills and experiences, assist in the organization and performance as a volunteer. More information on www.mb2013.si.

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4 Referati predavateljev v celoti (na zgoščenki) Prispevke avtorjev v celoti si oglejte na zgoščenki.

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5 REFERENCE PREDAVATELJEV Damla Aktan, PhD Candidate was graduated in 2006 with full scholarship from Izmir University of Economics International Relations and European Union Department. She then completed her first MA degree in 2008 in European Studies in Izmir University of Economics. She worked as a research assistant in International Relations and European Union Department at Izmir University of Economics between 2006-2008. She continued with an MBA between 20092011 and worked as a specialist at Izmir University of Economics Office of International Affairs between 20102011. She went to UK, France, Belgium, Greece and Czech Republic. She participated to several Conferences including 7th UNESCO youth Conference, NATO Conference, EBES Conferences, and Research Summit. She is currently a scholarship PhD student at Izmir University of Economics Department of Business Administration. She is also acting as the President of Challenge:Future Chapters Network which is a Global youth Think-Thank acting as an NGO, which aims to integrate youth for a sustainable future with local action and global impact. In the scope of this organization, international projects related to sustainability, youth unemployment and other global world problems are developed. She knows English and French. She is dancing ballet since 4 years old. She likes reading, writing, and all types of arts. Borut Ambrožič jr. Borut AMBROŽIČ jr. is the author/resoucer of various articles that deal with environmental protection, social responsibility, patients rights and health issues, labor law and social security, taxes and finances and social responsibility (Revija Denar, Davčno finančna praksa, Podjetje in delo, Pravna praksa, Kapital, Finance, Naša lekarna, Zdrave novice, Viva, ABC zdravje, Pacientove pravice in dolžnosti, etc.). As a guest lecturer he was active at Univerzum Minerva, DOBA Faculty of Applied Business and Social Studies Maribor, ACADEMIA Maribor, ect. He was also the founder and first president of the Rotary Club Maribor - Park and founding member of the Rotaract Club Maribor. He is a vice president of Slovenian - Austrian Friendship Association Maribor, vice president of Styrian Association fighting against Cancer, member of Council of Persons with Disabilities Maribor and chairman of the Supervisory Board of the Styrian Horticultural Society. As a representative of patients rights for the city of Maribor and its surroundings he carried out his socially responsible mission. He is also the holder of »CSR expert licence«, »LSPR - London School of Public Relations licence« and »Ombudsman for protection of mountain nature licence«. As an organizer or participant in the past, he had been active in many international conferences and seminars (FKPV - Faculty of Business and Commercial Sciences, PZS - Alpine Association of Slovenia, RCI Rotary Club International, IRDO - Institute for development of social responsibility, SGZ - Styrian Chamber of Commerce, ZGM - Businessmen Association Maribor, IPR - Management Accounting Institute, ect). Currently he is active as parlamentarian, aspecialy in the field of health, human rights, social security and environmental protection. Borut AMBROŽIČ ml. je avtor/raziskovalec različnih člankov iz področij varovanja okolja, pacientovih pravic in zdravstvenega varstva, delovnega prava in socialne varnosti, davkov in financ ter družbene odgovornosti (Revija Denar, Davčno finančna praksa, Podjetje in delo, Pravna praksa, Kapital, Finance, Naša lekarna, Zdrave novice, Viva, ABC zdravje, Pacientove pravice in dolžnosti, itd.). Kot gostujoči predavatelj je sodeloval z Univerzum Minerva iz Maribora, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor, ACADEMIA Maribor, itd. Je ustanovni član in prvi predsednik Rotary kluba Maribor Park ter ustanovni in častni član Rotaract kluba Maribor. Je podpredsednik Društva Slovensko Avstrijsko prijateljstvo Maribor, podpredsednik Društva za boj proti raku Štajerske Maribor, predsednik nadzornega odbora Hortikulturnega društva Štajerske. Kot zastopnik pacientovih pravic za Maribor in okolico je izvajal družbeno odgovorna načela. Je imetnik licenc »CSR expert licence«, »LSPR - London School of Public Relations licence« in Varuh gorske narave. Kot organizator ali udeleženec je sodeloval na mnogih mednarodnih konferencah ali seminarjih (FKPV – Fakulteta za poslovne in komercialne vede Celje, PZS –Planinska zveza Slovenije, IRDO – Inštitut za razvoj družbene odgovornosti, ŠGZ – Štajerska gospodarska zbornica, ZGM- Združenje gospodarstvenikov Maribor, IPR – Inštitut za poslovodno računovodstvo, itd). Trenutno je poslanec v Državnem zboru Republike Slovenije in dejaven zlasti na področju zdravje, človekovih pravic in varstva okolja. Jana Apih 15 years of experiences in marketing, strategic planning and implementation. From project management for Slovenian tourist board to management of marketing agency Marethica and running marketing department for the second biggest travel agency Globtoru and to brand development and strategic marketing for travel industry within Toleranca marketing agency. At the moment managing institute Factory of sustainable tourism GoodPlace and holding the certificate for Acredited Auditor of Green Globe with the vision to implement sustainable tourism on all levels. Also responsible for building up the CR Navigaotr representative office for Balkan.

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Lewis Aptekar, Ph.D., Professor counselor education College of education, San Jose state university EDUCATION Post-doctoral Residency, Clinical Psychology. School of Medicine, Texas Tech University 1985-86 (Licensed Psychologist, California #PZ105507) Ph.D. University of Michigan, Educational Psychology, 1970 B.S. Wayne State University, Psychology and Special Education SELECTED UNIVERSITy TEACHING AFFILIATIONS: Professor Counselor Education, College of Education, San Jose State University, 1987-current Senior Fulbright Specialist, Visiting Professor of Community Counseling, Universidad Pedagogica Nacional, Francisco Morazan. Tegulcigapa, Honduras, 2002 Visiting Professor, Department of Psychology, University of Zambia, Lusaka, Zambia 2000-01 Nehru Visiting Professor, M.S. University of Baroda, Baroda, India, Department of Human Development, 1998 SELECTED PUBLICATIONS Aptekar, L. (under contract). Street children and homeless youth: A cross-cultural perspective. Ny: Springer Press. Aptekar, L. (under contract). Street Children. In H.Montgomery (ed.). Oxford Bibliographies in Childhood Studies Oxford: Oxford University Press. Aptekar, L. (in press). Epilogue, To give or not to give, confessions of a humanitarian aid worker. In D. Vakoch (ed.). Altruism in Cross Cultural Perspective. Ny: Springer Press. Aptekar, L. (in press). Street children, AIDS orphans, and unprotected minors: Some questions for humanitarian assistance. University of California. Aptekar, L. (2010). In the Lion’s Mouth: Hope and Heartbreak in Humanitarian Assistance. (Bloomington, Indiana: xlibris). SELECTED GRANTS AND ACADEMIC AWARDS Editorial board, Child abuse and neglect, Current Editorial board, Journal of Social Aspects of HIV/AIDS (SAHARA), Current Associate Editor, Journal of Psychology in Africa, Current Faculty led study abroad program, University of Zambia Current President, Society of Cross-cultural Research (SCCR), 2005-6 Faculty led study abroad program, Proyectos Alternativas Urška Battelino, psychoanalytic psychotherapist Born 30.10.1970 in Ljubljana, specialist psychoanalytical psychotherapy European confederation of psychoanalytic psychotherapist, graduated on Sigmund Freud University in Vienna. Private clinical practice performs in Ljubljana with individuals and groups. Tomaž Bole Born in Ljubljana. Living last years in Ribno, near Bled, Slovenia. Managing Director in Gallus J. Carniolus Institute; General Secretary in Gallus Foundation; President of ZSU-SAF foundation (Zveza slovenskih ustanov – Association of Slovenian Foundations). Every morning I ask myself, who I am and what is sense of my life: Ljubljana citizen, living in the country, philanthropist, poet, satirist, screenwriter, journalist, director, organizer and producer, nature lover, dedicated to believe and trust into young people, professional music listener, gifted to discover young talented musicians. Rojen v Ljubljani, živim v Ribnem pri Bledu. Direktor zavoda Gallus J.Carniolus, ustanovitelj Gallusovega sklada, soustanovitelj Ustanove Gallus in njen glavni tajnik, predsednik ZSU, Združenja slovenskih ustanov – fundacij, soustanovitelj in član Rotary kluba Ljubljana, član uredništva revije Združenja Manager Prepletanje, ter član sveta Zavoda ypsilon… Vsako jutro se vprašam, kdo sem in kaj je smisel mojega življenja: Ljubljančan, ki živi na deželi, človekoljub, pesnik, satirik, scenarist, režiser, novinar, organizator in producent, poklicni poslušalec glasbe, ljubitelj narave, predan veri in zaupanju v mlade, nadarjen za odkrivanje mladih glasbenih talentov. Pierre BRICAGE Independent researcher, retired Associate Professor, University of Pau & Pays de l'Adour UPPA, France Associate Secretary General of AFSCET (The French Association for Systemics and Cybernetics http://www.afscet.asso.fr), Deputy Secretary General of UES-EUS (The European Union for Systemics http://www.ues-eus.eu/), Secretary General of IASCyS (The International Academy for Systems and Cybernetic Sciences http://iascys.org). Biologist, -more than 250 works about natural resources characterisation and management: papers in biochemistry, microbiology, biotechnology, plant physiology and plant ecology, papers in chronobiology and genetics, -papers in applied mathematics and micro-informatics: databases analysis and quality control, space-time modelling -papers in health and societal engineering, -papers in education sciences, pedagogy and cursus management.

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Development of the concept of endophysiotope and ecoexotope, the paradigm of the Associations for the Reciprocal and Mutual Sharing of Advantages and DisAdvantages ARMSADA (http://www.armsada.eu) and of a systemic and cybernetic theory: “the gauge invariance of life“ (phylotagmotaphology). Violeta Bulc, MSc, PMBA Violeta Bulc, founder and director of Vibacom (www.vibacom.si), expert on balanced sustainable development strategies, organic growth and innovation ecosystems. She believes in the power of networks, holistic individual, and positive energy. She has received national awards for business innovation (2004 – 2011), as well as, together with her clients, 4 national FENIKS Awards for consulting projects (2004, 2006, 2008, 2010). As entrepreneur she gets invited to different EU strategy and action groups. She is a member of management and supervisory boards of several professional associations (UN Chapter of Global Compact in Slovenia, Manager Association, Umanotera, and global “Change the game” initiative). She is also a member of Slovenian National Council for innovative society and an honorary member of Association of Slovenian Innovators. Among her special achievements is initialization and coordination of “InCo movement” which is an civilian initiative, connecting Slovenian professional community, as well as, systematically raising the awareness on innovation among youth (www.incomovement.eu). With partners she initiated 8 national rewards for innovation communication and journalism, and 4 yearly conferences on innovation: InLoCom (innovative local community), Innovation in education, InCo (innovation communication) conference, and international InJo workshop for journalists and PR professionals. Ms. Bulc is an author of a popular business book "Ritmi poslovne evolucije", and co-author of several other professional publications and books. She is also a co-author of TV business series "Poslovni Ritmi«. She regularly contributes her thoughts and comments to local media on organic growth of organizations, progressive sustainable models, innovation ecosystems, and social entrepreneurship. She runs blog on innovation (www.violeta.si). She was a member of the Program Advisory Board of Stanford Research Center of Innovation and Communication at Stanford University, and an outspoken promoter of its mission in the Balkan region. She is a professor at DOBA University on Innovative and Innovation Management, professor at MCI Innsbruck on Social Skills, and a visiting professor at University of Applied Science Upper Austria on innovation ecosystems. She received an award for the lecturer of the year by the student vote. She is a member of the organizing committee for the global International System Science (ISSS) conference in Vietnam 2013, and an active member of the Caux Round Table Group. She volunteers over 50 professional hours per year in the NGO sector and for the young, searching for their paths. She is a blood downer and an active member of her local community. Alberto G Canen is a Professor in the Department of Production Engineeing at COPPE/Federal Univesity of Rio de Janeiro. He was formerly a Visiting Professor at the University of Glasgow. Currently, he is the Vice-President of the International Centre for Innovation and Industrial Logistics (ICIIL). He has been a Visiting Professor at the University of Zagreb/Croatia and at Kaunas University of Technology/Lithuania. His main research interests are on Logistics/ Supply Chain Management with multicultural aspects. He has wide experience of working in industrial organizations as well as being a consultant. Ana Canen is a Professor in the Department of Educational Studies at the Federal University of Rio de Janeiro. She is a Researcher for the Brazilian Research Council (CNPq).She has also actively participated in long distance education programs. Her research interests have focused on comparative and multicultural education and institutional evaluation. She has also been involved in helping Brazilian local educational authorities to build curricular guidelines. She has been widely publishing in Brazil and abroad. Dr. Franc Cankar Franc Cankar is Head of the Center for quality and Research at the National Education Institute Slovenia in Ljubljana. His research and development work is connected with the theoretical basis of school curriculum development and its implementation. He publishes on different topics in the area of education. Contact: franc.cankar@zrss.si. Petya Dankova, PhD, Associate Professor Finished PhD in Corporate governance & Corporate social responsibility at University of Economics – Varna (2007), since 2003 teaching at University of Economics – Varna, habilitation 2012. Full lectures in Corporate social responsibility, Business ethics, Corporate governance, Human resource management. Previous working experience includes nature conservation (Bulgarian-Swiss biodiversity conservation programme), human resourse development (E.ON Bulgaria) and customer relationship management in the utilities sector (Uconomics Ltd.). Author and co-author of scientific books, book chapters, articles and studies the field of Corporate social responsibility and Human resource management.

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Robert G. Dyck Dr. Robert G. Dyck is Emeritus Professor of Public and International Affairs at Virginia Tech. His career and publications have focused on the problems of disenfranchisement and poverty in America and throughout the world. In recent years he has centered his attention on alternatives to market-based economics, based on a collaborative conception of economic rationality combined with fractal geometries, systems approaches, and increased levels of social responsibility. His objective is to achieve socioeconomic sustainability through democracy, economic equity, and social justice, within the limits of sustainable global energy and resources throughput. He may be contacted at: 5428 Crossings Lake Circle, Birmingham, AL 35242 USA or, by email, at bobdyck@vt.edu. Felicien Nkundabagenzi Felicien Nkundabagenzi is Head of Membership and Stakeholder Relations at CSR Europe. He has 20 years of business experience leading and implementing critical multidisciplinary change management programs. He also has extensive operational experience and has worked in various consultancy positions to that effect. Before joining CSR Europe, Felicien worked at the FIDI Global Alliance as a Senior Analysis and Development Manager, leading FIDI’s operational change process as well as the implementation of its global quality standard with CSR requirements. Prior to this experience, he worked as Programme Manager for the global law firm Linklaters where he played an instrumental role during the firm’s worldwide mergers. Mag. Andrej Flogie Mag. Andrej Flogie je leta 1997 končal študij fizike in tehnike na Pedagoški fakulteti Maribor. Poklicno pot je začel kot profesor fizike in tehnične vzgoje na OŠ Sveta Trojica. Sedem let je poučeval fiziko in informatiko na Škofijski gimnaziji Antona Martina Slomška in delal kot asistent didaktike tehnične vzgoje na Pedagoški fakulteti Maribor. Tri leta je bil predsednik Programskega sveta za informatizacijo šolstva na MŠŠ ter generalni direktor Direktorata za informacijsko družbo (Ministrstvo za visoko šolstvo, znanost in tehnologijo). V času predsedovanja Slovenije Svetu Evropske unije je kot generalni direktor vodil in bil odgovoren za področje informacijske družbe. Kot član upravnega odbora IZUM-a in predsednik upravnega odbora Arnesa je aktivno sodeloval pri kreiranju politik na tem področju. Danes je poslovni direktor Zavoda Antona Martina Slomška in vodja projekta >>Svetovanje in podpora e-kompetentnim šolam – vzhod<< (>>e-šolstvo<<). Branko Gerlič Branko Gerlič (1949) je soustanovitelj in tajnik sekcije za preučevanje in promocijo univerzalnega temeljnega dohodka (UTD) v Sloveniji pri Zofijini ljubimci, društvu za razvoj humanistika iz Maribora. Je tudi član delovne skupine za izvedbo državljanske pobude za uvedbo UTD v EU. Branko Gerlič (1949) was one of the founders and is now the secretary of the unconditional basic income (UBI) iniciative, working at Zofijini ljubimci, the society for developing humanism in Maribor, Slovenia. He is a member of the working group at the citizens iniciative for implementing UBI in EU. Urša Golob, PhD, Associate Professor Dr Ursa Golob is an Associate Professor at the Faculty of Social Sciences, University of Ljubljana. She teaches Corporate Social Responsibility, Marketing Management, Marketing Communications and Innovations and Economics of Marketing Communications within the Marketing Communication and Public Relations Department. Her research interests focus on corporate social responsibility, corporate communications and marketing. She has published her work in various international journals, such as: European Journal of Marketing, Public Relations Review, Journal of Business Research, and Corporate Communications: An International Journal. Biljana Gorgeska, PhD, Associate Professor Finished PhD in University,,Ss.Cyril and Methodius,, - Skopje, Faculty of Natural Science, Institute of chemistry, Republic of Macedonia (1992). Worked as Head of the quality control department - pharmaceuticals in Alkaloid AD – Skopje, Assistent Minister, Ministry of Health, Republic of Macedonia. Since 2007 working as Associate Professor at Goce Delcev University – Stip, Faculty of Medical science. Interest in science: chemistry, biochemistry, pharmaceutical chemistry, drug design, analytics drug quality and safety. Author and coautor of many scientific and professional publications and presentations, member of of Professional Societies in Republic of Macedonia Barbara Goričan, sociologist of culture and art historian Finished the study of Sociology of Culture and History of Arts at the Faculty of Arts, University of Ljubljana. After finishing the study she has worked as an editor in a publishing house on a humanities and filosophy book series for 10 years. Since 2008 she is employed as project manager at an NGO Slovene Philantrophy, working mainly in the field of intergenerational cooperation, establishing intergenerational community centers and social entrepreneurship.

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Petra Hartman, Ekvilib Institute, project officer Finished The Faculty of Social Sciences (political science graduate); works at Ekvilib Institute since 2010 as a project officer on different fields of work, with emphasis on CSR. She is an administrative officer on different international and national projects, with emphasis on the Family Friendly Enterprise certification process. Editor of CSR network of Slovenia newsletter. Anita Hrast Anita Hrast, je ustanoviteljica in direktorica inštituta IRDO – Inštituta za razvoj družbene odgovornosti (od 2004 dalje). Bila je tudi soustanoviteljica in sekretarka društva Ozara, Slovenija – Nacionalno združenje za kakovost življenja (1994-2000), direktorica marketinške agencije Verus (2003-2004), avtorica oddaje »7 minut za gospodarstvo« (Radio Maribor, 2003-2006), novinarka v različnih medijih (1989-1995), direktorica oglaševanja (SPEM), vodja projektov v PR in marketinških agencijah (nagrada bronasti Effie 2003, Spektra Press), produktna menedžerka in prokuristka v Založbi Forum Media (razvoj novih izdelkov). Je podiplomska študentka na Fakulteti za družbene vede Univerze v Ljubljani in registrirana raziskovalka (ARRS). Raziskuje in objavlja prispevke s področja družbene odgovornosti in marketinga v različnih revijah in na slovenskih ter mednarodnih znanstvenih konferencah. Raziskuje in razvija nove pristope v komuniciranju, nove projekte in storitve za različne naročnike (podjetja, mediji, organizacije, posamezniki) ter se povezuje s številnimi slovenskimi in mednarodnimi organizacijami, strokovnjaki, predvsem z namenom razvoja in uveljavljanja družbene odgovornosti. Poslovno svetuje, organizira poslovna in strokovna srečanja ter znanstvene sestanke. Že vrsto let zaseda vodilne funkcije v podjetjih in organizacijah (direktorica marketinške agencije, ustanoviteljica in direktorica inštituta, prokuristka in produktna menedžerka založniške hiše, soustanoviteljica in generalna sekretarka humanitarne organizacije, direktorica projektov, novinarka itd.). Predava slovenskim in tujim udeležencem strokovnih in znanstvenih konferenc ter številnim podjetjem na področju menedžmenta, organiziranja poslovanja, marketinga ter družbene odgovornosti. Aleš Jambrek, strokovni sodelavec za projektna področja Zaposlen na Inštitutu za razvoj družbene odgovornosti kot strokovni sodelavec za projektna področja. Rodil se je leta 1982 v Mariboru, kjer je leta 2008 diplomiral kot profesor sociologije in zgodovine. Leta 2009/10 je bil zaposlen na Mariborski razvojni agenciji, kjer je sodeloval pri razvoju in implementaciji projektov nacionalne in mednarodne narave. Tega leta se je pridružil inštitutu kot prostovoljni član ožje organizacijske skupine zadolžene za projektna področja. Letos 2012 je postal član našega kolektiva kot strokovni sodelavec za projektna področja. Primož Jamšek, social worker He has as personal as professional experiences with voluntary sector in Slovenia. In the year 2003 he joined the group which created new strategie of promotion and developing of voluntary work in Slovenia. He is trainer of volunteers, organisers of voluntary work, he is developing voluntary work in individual organizations and in some special areas. He also leads advocacy of the voluntary sector to local and national governments. He is co-author of “ABC of voluntary work - Manual for the menthors” and Ethical code of organized voluntary work. He is now employed as a director of programe unit “Volunteering” at Slovene Philanthropy, which run Slovenian network of voluntary organizations with 930 member organizations. Maja Vičič Karbonja Maja Vičič Karbonja je leta 1993 diplomirala na Pedagoški fakulteti Maribor z nazivom profesorica zgodovine in geografije. Od takrat uči na Srednji ekonomski šoli Maribor, kjer je opravljala tudi delo pomočnice ravnateljice, koodinatorice za mednarodne raziskave, vodje e-šrt, tajniice šolske maturitetne komisije, koordinatorice za dijake s posebnimi potrebami, vodje mednarodnega projekta v programu Comenius... Od leta 2008 z ZRSŠ sodeluje kot mentorska učiteljica za predmet zgodovine, članica razvojne e-skupine za zgodovino ter izvajalka pri usposabljanju učiteljev zgodovine za uvajanje posodbitev učnega načrata za gimnazijske programe. Kot recenzent je sodelovala pri razvijanju učnega načrta za zgodovino in ekonomsko zgodovino v strokovnih gimanzijah, ki ga je potrdil Strokovni svet RS za izobraževanje. Med leti 2005 in 2011 je bila imenovana v naziv strokovne sodelavke za predmetno področje didaktika zgodovine in znanstveno-raziskovalni naziv razvijalka na Filozofski fakulteti univerze v Mariboru. Pri delu s študenti je razvijala in preskušala metodologije uvajanja in uporabe sodobnih informacijsko komunikacijskih e-storitev in e-vsebin v razredu. Je tudi soavtorica več delovnih zvezkov za zgodovino v gimnazijah. V projektu e-šolstvo na seminarjih, ki pokrivajo 6 temeljnih ekompetenc, sodeluje kot avtorica, soavtorica in predavateljica učiteljem in ravnateljem. Jožica Knez-Riedl, Full Professor She has practical experiences with creditworthiness assessment (the topic of her doctoral thesis) and constantly investigates the development creditworthiness criteria like social responsibility and sustainability. As a professor of business economics, managerial economics and environmental economics she lectures at Faculty of Economics and Business Maribor and some other Slovenian and foreign faculties, as well as at other educational institutions (for environmental protection). At doctoral programme at the Faculty of Economics and Business Maribor she is

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lecturing Responsible Entrepreneurship. Besides research of CSR (international project CSR among SMEs) she is participating in sustainability research (project concerning principles of internal reporting). In 2009 she was awarded by HORUS award for her contribution to the development of CSR in Slovenia. Mag. Danijela Kocuvan Mag. Danijela Kocuvan je zaključila študij marketinga na Ekonomsko-poslovni fakulteti v Mariboru (1995) in dobila naziv magistra znanosti na Fakulteti za kmetijstvo in biosistemske vede v Mariboru (2007). Od leta 2010 deluje kot samostojna podjetnica na področju marketinga in prodaje. Njeno področje raziskovanja in delovanja zajema tudi razvoj modela Poslovnega odločanja z intuicijo, zanimata jo tudi družbena odgovornost in socialno podjetništvo. Sabina Kojc Sabina Kojc je univerzitetna diplomirana medijska komunikologinja, ki se je z družbeno odgovornostjo prvič srečala leta 2009, ko je začela znanje na tem področju nabirati v Inštitutu IRDO, s katerim še danes sodeluje na različnih projektih. Anton Komat Po maturi se je vpisal na študij medicine, čeprav ga je radovednost gnala tudi na področje biologije, geologije in fizike. Medicina ni izpolnila njegovih pričakovanj, zato jo je opustil v 2. letniku in se zaposlil v podjetju Kompas. Po vojaščini je 1980 leta vpisal geologijo ob delu in čez dve leti odšel v tujino. Tri leta je preživel v Iraku, v SCT Bagdad, zaposlen najprej kot prevajalec (od 1982 do 1984), potem pa kot vodja sektorja v tujini. Kasneje je bil zaposlen pri GPG Inženiringu v funkciji vodje projekta Akademije znanosti v Rusiji. Tako je v dobrem desetletju prepotoval Bližnji in Srednji vzhod, Egipt in Rusijo, kjer je prišel v stik s starodavnimi civilizacijami Mezopotamije in Nila ter hkrati študiral zgodovino, filozofijo in religije Vzhoda. Večletni stik z Orientom mu je prinesel drugo veliko izkušnjo in odločitev. Kljub donosni službi vodje projektov se je odločil za pot svobodnjaka. Tako je leta 1992 postal samozaposlen v svobodnem poklicu. Od takrat deluje kot pisec, publicist, predavatelj in aktivist. Anja Komatar, Communications Specialist, Goodyear Dunlop Sava Tires Anja Komatar was introduced to public relations in 2010 when she joined Pristop company as a PR assistant. At the end of 2010 she joined Goodyear Dunlop Sava Tires as an intern and in the beginning of 2013 took the position of Corporate Communications Specialist. She took over leading the CSR Pozor(!)ni za okolje campaign in 2012 which represents an important part of her workday. Anja holds a bachelor degree in marketing communications from The Faculty of Social Sciences. Currently she is working on her master thesis at the same faculty. She likes to spend her free time in nature, engaging in outdoor activities. Domen Kovačič Domen Kovačič je leta 2009 diplomiral iz organizacijskih znanosti in menedžmenta na Fakulteti za organizacijske vede. V letih 2007–2009 je bil stažist asistent za področje kadrovsko-izobraževalnih sistemov na Univerzi v Mariboru, Fakulteta za organizacijske vede. Zaposlen je na Zavodu Antona Martina Slomška v projektni skupini. Je v postopku zagovora doktorske disertacije s področja organizacijskih znanosti. Vesna Kovačič, MSc, Entrepreneur Completed post-graduate studies at the University of Maribor, Faculty of Economics and Business. She has many years of practical experience in the economic sector in the field of organization, project management, business information and quality system. She has been participating in many projects in large, medium and small enterprises. She is employed as an entrepreneur, lecturer and an auditor. In 2009 she participated in the establishment of the enterprise for education and in the context of this organized strategic expert meeting of representatives of the energy market in Slovenia. In 2010 she became an entrepreneur. With the Slovenian Institute of quality and Metrology she takes part as the external auditor for systems according to ISO 9001. At the DOBA Faculty in Maribor she taught the subject Management Support Systems and Social Entrepreneurship. At the undergraduate level she is involved in the implementation of the subject Project management and Teamwork. At the master degree she is involved in the implementation of subjects Management of enterprises by IT and Creative management of innovation in the service sector. She is interested in scientific research in the field of social entrepreneurship, social innovation and systems thinking. Aleš Kranjc Kušlan, Ekvilib Institute, director Finished The Faculty of Arts; he is the director and founder of Ekvilib Institute, which he founded in 2003. He is head of certification “Family friendly enterprise” process, one of the founders of Slovenian network for Social responsibility, and founder of Center for ergonony in the workplace. He has been project manager of several development and human rights as well as CSR projects, run in Slovenia and beyond.

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Borut Likar, PhD Borut Likar is a full professor at the University of Primorska – Faculty of Management. Likar achieved his PhD in electro-technical sciences at the Faculty of Electrical Engineering in Ljubljana and completed MBA studies at the IEDC – Bled School of Management. Moreover, Dr Likar is the author of many scientific and expert publications. His work encompasses management of creativity, R&D, technology, and innovation processes in the field of educational system and industry. Besides, he is an innovator, initiator and the head of dozens of successful researches, applied, technological and other national and EU projects as well as the author of countless patents, models and copyright works, which many proved to be extremely marketable. In addition, prof. Likar is the founder of the national association of innovative youth. He is also active as an evaluator of EU projects and an invited speaker. Among numerous lectures he has given, the talks at the United Nations’ headquarters in Geneva and at the European Parliament in Brussels were met with a particularly wide response. Lučka Lorber, PhD Lučka Lorber, lecturer of Economic Geography, Socio-economic Structure of Slovenian Regions at University of Maribor. Visiting professor EMUNI University, Ceepus and Erasmus programmes at different European universities. Member of EUA IEP pool of experts, expert of EMUNI University. Member of Steering Committee of the International Geographical Union, CSRS. She sits in several editorial boards of the International journals. Coordinator of the research programme ReTInA in SEE. Active in several European projects related to quality assurance in HE (Tempus Phare, CHEPS, Phare, Tempus Morems Program, EUA MAUNIMO). Since 5. 5. 2011 vicerector of the University of Maribor. Eric Mahleb, Partner Holds an MBA from xavier University in the USA and an M.A in Visual Media from Birkbeck, University of London. Eric has been working in the digital space for 15 years, wearing many different hats and helping a wide range of clients bring their digital ideas to life. In 2009, he started LGMi, an agency in Berlin Germany that specializes in innovative digital solutions for sustainability projects. His work has received awards and honorary mentions at the Lead Awards, INDEx: Award and Prix ARS Electronica. He also co-wrote the documentary Trouble – Teatime in Heiligendamm, which won the Cinema for Peace Award at the 2008 Berlin Film Festival. Marija Mijušković, Advisor in Ministry Marija Mijušković is finishing her MA in the area of management of protected areas with a concentration in implementation of the sustainable consumption and production concept in Montenegro. She has been working as an advisor in the Ministry for Sustainable Development and Tourism in the Government of Montenegro since 2008 and she has been very active in the area of sustainable development especially in the area of corporate social responsibility. She is one of the coordinators of the Social Responsibility Network in Montenegro and member of Technical Commitee for Social Responsibility. Mijuskovic is also involved in some of the leading processes in the area of sustainable development in Montenegro such as drafting of the National Sustainable Development Strategy, National Strategy for Waste Management, Strategic Framework for Corporate Social Responsibility and many more. Mia Miše, M.Sci Since October 2010 working in the marketing Dept. of the project European Capital of Culture 2012. Just till then acting as a freelancer in PR and marketing, consulting and tourism. Working as well as a part time teacher of entrepreneurship at the DOBA Faculty of Applied Business and Social Studies Maribor (www.doba.si), and a part time teacher covering the subject Intercultural Management. Since 2009 I’m as well a part time teacher at Vocational College of Traffic and Transport, teaching Banking. In 2008 she went to China. Attending Managers Exchange and Training Program of EU-China Government. Traveling and working in China as well in the field of tourism. Until May 2007 she was a Director of Communication Dept. at Raiffeisen Krekova banka d.d.. Her previous positions were: State Undersecretary at the Ministry of Economy, working in the field of entrepreneurship and ERDF funds in Slovenia, until 2003 she use to work as Sales and Marketing consultant at Printec S.I., of the Printec Group, until August 2000 she used to be the Head of Marketing Department at Nova Kreditna Banka Maribor d.d., the second largest bank of Slovenia. Mirjana Mladič, B.Sc, Marketing Expert Graduated at Faculty of Economics at the University of Maribor (1984). Worked as Marketing Specialist in Cultural Centre Narodni dom Maribor (4 years), as a management consultant for strategic planning, marketing and communication (7 years), as a SME consultant (7 years) and in B2B marketing (7 years). In 2007 finished training for CSR consultant with a winning project for Metalprim Maribor. She is a member of IRDO, Institute for Researching of Social Responsibility and a Vice president of the Council of Experts of IRDO. Anja Mohorič Anja Mohorič je absolventka medijskih komunikacij na Fakulteti za elektrotehniko, računalništvo in informatiko Univerze v Mariboru. Z mediji se vsakodnevno srečuje pri delu v podjetju Press Clipping d. o. o., kjer je kot strokovna sodelavka v clipping oddelku zadolžena za spremljanje medijev. Z družbeno odgovornostjo se vsakodnevno srečuje tudi na delovnem mestu, saj je podjetje Press Clipping d. o. o. družbeno odgovorno.

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Adi Moretti Adi Moretti is a graduate of the Faculty of Arts, University of Ljubljana, Slovenia. Adi Moretti je absolvent Filozofske fakultete Univerze v Ljubljani, Slovenija. Melita Moretti, M.Sci Melita Moretti, MA, is a PhD student at the UP, Faculty of Management Koper. Her fields are management, knowledge management, marketing and sales. Mag. Melita Moretti je doktorska študentka UP, Fakultete za management Koper. Njeno strokovno delo je usmerjeno na področje managementa, managementa znanja, marketinga in prodaje. Matjaž Mulej, PhD, PhD Matjaz MULEJ, 1941. Slovenian. Retired from University of Maribor; Professor Emeritus, Systems and Innovation Theory. +1.600 publications in +40 countries (see: IZUM/Cobiss/Bibliographies, 08082); +60 publications in world-top journals, +100 citations, of which +60 in world-top journals. Visiting professor abroad: 15 semesters, including Cornell U., Ithaca, Ny, and others in Austria, China, Germany, Mexico, USA, about 50 further shorter visits with classes for students around the world. Consultant or speaker in/for enterprises about 500 times in six countries. Author: Dialectical Systems Theory (see: François, 2004, International Encyclopedia ..); Innovative Business Paradigm for countries/enterprises in transition and Methods of creative interdisciplinary cooperation USOMID and USOMID with 6 Thinking Hats. Investigating and publishing in teams, mostly. Member: New york Academy of Sciences (1996), European Academy of Sciences and Arts, Salzburg (2004), European Academy of Sciences, Arts and Humanities, Paris (2004), International Academy for Systems and Cybernetic Sciences, Vienna (2010; president). IFSR (International Federation for Systems Research with 37 member associations, president until 2010). Receiver of many rewards for his work on systems approach to innovation in yugoslavia, Slovenia, Maribor and University of Maribor. Many ‘Who is Who’ entries and invitations, Slovenian and international. M.A. in Development Economics, Doctorates in Economics/Systems Theory, and in Management/Innovation Management. Married, 2 adult children, 4 grand-children. Mail: EPF, Razlagova 14, SI-2000 Maribor, Slovenia. E-mail: mulej@uni-mb.si; EPF homepage: epfip.uni-mb.si ; IRDO (Institute for development of social responsibility): www.irdo.si. Andrej Naterer, PhD, Assistant Professor Finished PhD in Anthropology at the University of Ljubljana (2010), since 2005 working in fields of marginalized and destituted youth (fieldwork in Ukraine, 2000-2012 and India, 2003), delinquency, youth work, anthropology and qualitative research. He is author of several scientific papers on street children and youth, author of anthropological monograph Bomzhi, street children in Makeevka and anthropological documentary with the same title and editor of anthology Subcultures – contributions for critique and analysis of social movements. Pawel Nizinski Pawel Nizinski: Over 20 years of experience in marketing communication and CSR, before Goodbrand: Creative and Managing Director of y&R Brands Poland, cofounder of Upstairs, Creative Director of EURO RSCG, was responsible for launches and ad-campaigns for many well known brands in Poland. Juror for many advertising competitions Polish and international, marketing communications lecturer. Sociologist, a graphic artist and designer. Founder of GB PL and publisher of CR Navigator – multimedia platform for sustainable business and lifestyle. According to the Media & Marketing Poland lighthouse keeper and skipper of Polish advertising and marketing. Lidija Novak, PRSS – Public Relations Society of Slovenia (CSR Section) Lidija Novak started her career in student organization, where she gained valuable experience in public relations and marketing communications, especially in the field of public affaris, project and policy matters. Since 2003 she is actively involved in the Slovenian Society of Public Relations (PRSS). In 2010 she became president of Section of corporate social responsibility. She is also a member of the evaluation and organizing committee of Slovenian award for social responsibility HORUS. For many years she is involved in organizing committee of the biggest professional event of public relations in Slovenia – Slovenian public relations conference (SKOJ), responsible for public relations and promotion of conference. She was a volunteer in 2007 (PRSS gives a title to a person who especially turns out with her / his volunteer work in the field of public relations). Francisco Parra-Luna Emeritus Professor of Socilogy at the University Complutense of Madrid. Founder of the Working Group on Systems Theory of the International Sociological Association. Author of some 23 books and some 60 articles about the application of Systems Theory to social, economic and political organizations. He has participated in more than 50 international Congresses on Social Systems Theory. He received several academic and civil prizes and he has a square dedicated to him in the city of Villanueva de los Infantes, in Spain.

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Metka Penko Natlačen She graduated from the University of Ljubljana, Faculty of Law, Department of Justice. After successfully passing the State Law Examination, she worked in the administration of justice, in publishing, in the rubber and chemical industry, and as a researcher. Since 1994, she has performed the duties of an independent counsellor for the field of labour law in the Legal department of the Chamber of Commerce and Industry of Slovenia, in 2004 and 2005 as Head of department for social dialogue and labour relations. She specialises in working with collective contract law and alternative dispute resolution. She also received additional professional training in Dublin, Turin, Prague, Lyon, Florence and Warsaw. Last three years she has the duties as Project Expert Manager of the project Alternative dispute resolution in labour relations and she deals with mediation and arbitration in labour disputes. She is also an appointed juror at the labour and social court. For three years she was appointed as a secretary general of the Permanent Court of Arbitration attached to the Chamber of Commerce and industry of Slovenia. Since 1998, she has performed the duties of a secretary general of the Court of Honour for the Chamber of Commerce and Industry of Slovenia. Kristijan Perčič Kristijan Perčič je diplomiral na Fakulteti za šport Univerze v Ljubljani leta 2000. Po študiju se je zaposlil na Škofijski gimnaziji Antona Martina Slomška v Mariboru. Delo učitelja športne vzgoje je opravljal do leta 2009. Za tem je prevzel funkcijo koordinatorja projektov, ki so povezani z informacijsko komunikacijskimi tehnologijami. Sodeluje v večih projektih Zavoda Antona Martina Slomška kot strokovni sodelavec, izobraževalec, razvijalec, didaktik. Sodeloval je kot avtor in vodja projektov izdelave egradiv. V projektu "Svetovanje in podpora ekompetentnim šolam" sodeluje kot vodja svetovalcev vodstvu šol. Na seminarjih, ki pokrivajo 6 temeljnih ekompetenc sodeluje kot avtor, soavtor in predavatelj učiteljem in ravnateljem. Prav tako je predavatelj na seminarjih za učitelje in ravnatelje, ki so del predava Zadnji dve leti kot predavatelj sodeluje na različnih izobraževanjih Zavoda za šolstvo republike Slovenije. Sodeluje tudi kot vsebinski koordinator projekta "Ekompetence učiteljev na dvojezičnih zavodih". Sofija Petkovska, graduate pharmacist Finished at University,,Ss.Cyril and Methodius,, - Skopje, Faculty of pharmacy, , Republic of Macedonia (2006). Worked as supervisor in the department for the production of liquid dosage forms in Replek farm, AD Skopje, PGM Supervisor in PGM department in Johnson matthey, Skopje, R.Macedonia. Since 2010 working as teaching assistant at University Goce Delcev – Stip, Faculty of Medical science. Interest in science: pharmaceutical tehnology, quality assurance. Author and coautor of many Scientific and professional publications and presentations, member of of Professional Societies in Republic of Macedonia Darja Piciga, PhD Finished PhD in Cognitive Developmental and Educational Psychology at the University in Ljubljana, Slovenia, she has been working since 1980 as and expert on developing knowledge-based society and an analyst, policy maker and manager in the state administration. She is author or co-author of more than 100 scientific and professional publications in various areas: Cognitive Development, Learning and Teaching, Mathematics and Science Education, Information Literacy, Primary Education, Secondary Education, Higher Education, Comparative and Evaluation Studies in Education, Research and Development Policy, Climate Change and Sustainable Development. In the nineties, she was one of the leading Slovenian experts on education and cognitive development, working at the Educational Research Institute in Ljubljana, and also in the forefront of a movement for education based on human values. In the period 2001 – 2010, she was the Head of the programme of 10 Research Centres of Excellence and the Head of the Office for coordination of development policies and structural funds at the Ministry of Higher Education, Science and Technology, and afterwards moved for 2 years to the Governement Office of Climate Change. In addition to her present work as a secretary at the Ministry of Agriculture and the Environment of the Republic of Slovenia, she pursues an international career as an independent expert for integral policy planning in sustainable development, as presented on her website www.dpiciga.com. Maja Planinc, Education for development officer, Slovenian foundation for UNICEF Maja Planinc has a degree of social pedagogy from the Faculty of Education at the University of Ljubljana. In 2006 she enrolled in master's degree at the Faculty of Social Sciences, Management of non-profit organizations, which now concludes. She is employed at UNICEF Slovenia since 2007. She is responsible for educational programs for children in Slovenia, which take place in kindergartens, primary and secondary schools. She develops programs, organizes trainings, she works with teachers and educators. Together with international partners she create new contents and new methods of work with children and youth.

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Natalija Postružnik, M.sc. Natalija Postružnik studied management, information technology, journalism, German language and literature; she holds M.A. in (german) linguistics. For three years she was the elected President of Public Relations Society of Slovenia. She is a member of the Board of FC Maribor, member of the young Managers Board at Managers Association of Slovenia and a member of the expert council of the project Golden Thread, project which aims to find best employers in Slovenia. She is the author and co-author of numerous articles on management, marketing, human resources and communication management. In 2009 she received the highest PRSS award PiarNaKvadrat personality, in 2011 the »BEST TEACHER AWARD« by Doba Fakulteta. She is co-editor of the book “Market, trade and consumer” (Trg, trgovina in potrošnik). Amna Potočnik, M.sc. Finished M.Sc. studies in International management at Faculty of Economics and Business of the University of Maribor in 2010. She started her professional career in Podjetje za informiranje – Vestnik in 1995 as a journalist. From 1999 on she is involved in programme and project management. From August 2006 she is employed at Maribor Development Agency as head of International Cooperation unit. She is responsible for management of the IC, preparation and implementation of cross-border, interregional and transnational projects as well as for the preparation of specific strategic plans. Amna Potočnik is author or co-author of many articles in several Slovenian and international journals. She is also author of few conference contributions. Hermina Pika Radmilovič, M.sc. Hermina Pika Radmilovič is Head of the Centre for quality Development at the University of Maribor, Slovenia. She holds a Master’s degree from the University of Little Rock Arkansas in the field of Intercultural and Organizational Communication. She has previously served as Head of International Office, Head of Students’ Office, Head of University Sport Centre and Head of the Institute for University Development at the University of Maribor. Vesna Rebernak Vesna Rebernak, architect, urban planner and urban designer, worked for more than 30 years in numerous domestic and international architectural projects: new construction, historic restoration and rehabilitation. While working in many other countries such as Austria, Croatia, Serbia, Iraq, and the United States, she acquired knowledge of diverse cultures. Her work included different phases of the architectural practice: conceptual design, construction documents, and development of master plans (Boston, USA: Rhowes Wharf; London: Bishop’s Gate; University in Jeddah, Saudi Arabia, responsible for Faculty Housing project and Hajj Center, etc.). She produced studies and designs for a number of Smithsonian Institution facilities and General Service Administration involving new construction and restoration projects (Hirshhorn Museum, African-American Museum, State Department, etc.). Her work included number of independent commissions including residences in Illinois (Chicago, Highland Park, Lake Forest, Wilmette, Glencoe, etc.), Washington (Seattle), Washington, DC as well as in Slovenia. She is regularly partnering with Community Development Strategies in revitalization projects in towns such as Sault Ste Marie, Michigan; Deerfield, Illinois; New Orleans, Louisiana; Racine and Milwaukee, Wisconsin. Since 1991 Vesna has been actively involved in the human rights issues, and was instrumental in the startup of an international aid project. In 1997 she also founded an international arts exchange program promoting international understanding through the arts and to this day she organized over 150 art exhibits including more than 300 artists from 49 different countries. Her engagement in human rights issues and other activities was covered in media extensively, including 6 radio and newspaper interviews by 3 Pulitzer prize winners. Danijel Rebolj, PhD Danijel Rebolj, professor of Construction and Transportation Informatics at University of Maribor. In 2009 visiting professor of Civil and Environmental Engineering at Stanford University. Coordinator of the international postgraduate program in Construction informatics. Research interests involve issues on system integration, product and process modeling, automated building, mobile and ubiquitous computing, web based collaboration and communication, virtual design and construction as well as other high potential IT for Architecture, Engineering and Construction. Since 5. 5. 2011 rector of the University of Maribor. Ana Rozman, Ma, MBA, Educational trainer at TBA d.o.o. Ana finished MBA at European school for management and technology in Berlin in 2006. Before that she accomplished Master degree in Human Resource management and Bachelors degree in Marketing communication studies, both at University for Social Sciences in Ljubljana, Slovenia. She works as Educational trainer and Head of marketing at TBA d.o.o., a company that performs team building workshops and programs. She has deep understanding of the Slovenian market and of different industries as she was working for different companies from various industries. Her working experience covers marketing, management consulting and human resource. Among others she was an Independent consultant for PricewaterhouseCoopers and some other Slovenian companies, Brand manager at Studio Moderna and client director for marketing agency Kline&Partner. She also worked in human resource strategy department at Hrvaški Telekom.

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Filippina Risopoulos, PhD Academic degree in educational studies with focus on „Studies as a transdisciplinary form of university education”. She is co-publishers of the sustainability report of the University of Graz since 2008 and also coordinator and founding member of the inter-university-task-force Sustainability4U - a small group of member of the four universities of Graz (University of Graz, Medical University of Graz, Technical University of Graz and the University of Music and Performing Arts Graz). The core area of research and teachings are “Sustainable Education Processes at Universities” and “Communication in the context of sustainable development”. Further topics of interest are: Sustainable Entrepreneurship, systems thinking and transdisciplinary change processes. International memberships of associations such as the International Society for the Systems Sciences (ISSS), the International Sociological Association (ISA), the annual European Meeting on Cybernetics and Systems Research (EMCSR), the International Transdisciplinarity Net on Case Studies for Sustainable Development at the ETH Zurich (ITdNet) and member of the scientific board of the International conference Social Responsibility and Current Challenges (IRDO) broadens the network activities in which many projects are developed Ana Rozman, Ma, MBA, Educational trainer at TBA d.o.o. Ana finished MBA at European school for management and technology in Berlin in 2006. Before that she accomplished Master degree in Human Resource management and Bachelors degree in Marketing communication studies, both at University for Social Sciences in Ljubljana, Slovenia. She works as Educational trainer and Head of marketing at TBA d.o.o., a company that performs team building workshops and programs. She has deep understanding of the Slovenian market and of different industries as she was working for different companies from various industries. Her working experience covers marketing, management consulting and human resource. Among others she was an Independent consultant for PricewaterhouseCoopers and some other Slovenian companies, Brand manager at Studio Moderna and client director for marketing agency Kline&Partner. She also worked in human resource strategy department at Hrvaški Telekom. Dipl.-Ing.in Dr.in Ulrike Seebacher MSc U. Seebacher holds a degree in Organization Development and Technical Chemistry. From 1998 – 2012 she worked at the Inter-University Research Centre for Technology, Work and Culture (IFZ, Graz - Austria). Currently she holds a position as Senior Researcher at the Institute of Systems Sciences, Innovation and Sustainability Research (ISIS), Graz University. Her additional fields of activities are consulting of development processes and lectures at different Austrian universities. She has been project leader, co-worker or consultant in more than 30 trans-disciplinary projects. Her research focuses on Corporate Social Responsibility (CSR), Corporate Sustainability, sustainability learning of persons and organizations and sustainable lifestyles. Martina Semič EL-Masri In 2006, Martina Semič EL-Masri graduated at the Faculty of Civil Engineering, University of Maribor, programme Civil Engineering. After graduation, she continued her postgraduate studies at the Faculty of Economics and Business. In year 2008, she received Master′s Degree in Business. At time, she is enrolled in postgraduate study programme at the Faculty of Civil Engineering, University of Maribor. Elenica Sofijanova, PhD, Assistant Professor I completed the PhD studies of Management of human resources at Institute for Sociological Political and Legal science in Skopje, Republic of Macedonia in 2007th. All my working experience is in the education branch, starting from teaching in the primary schools as teacher, afterwards working in high schools on a project that was preparing the scholars for the exams, and currently I am a Professor at the University “Goce Delcev” in Stip, lecturing the subjects in the field of management. I have a certificate for educator in the field of education from the University in Utrecht, Nederland. I am maintaining lot of trainings for the teachers and managers of the schools with the topics from the education field (for the contemporary creative methods in the education, the constructive resolve of the conflicts, the communication skills etc.). All of these trainings were held by the patronage of the Ministry of education and science of the Republic of Macedonia. Also I am an author of many books in the field of management, scientific works. I am participating at the international conferences in Bulgaria, Serbia, Malta, Nederland, Bosnia and Herzegovina and other countries, where I am presetting my scientific work. Gerald Steiner, PhD, Associate Professor of Systemic and Sustainability Management Gerald Steiner is a scholar in sustainable innovation and entrepreneurship. He is a former Schumpeter Professor and current visiting scholar at Harvard’s Weatherhead Center for International Affairs (WCFIA). He is also Associate Professor of Systemic and Sustainability Management, with tenure, at the Austrian Institute of Systems Sciences, Innovation & Sustainability Research (ISIS), University of Graz and Associated Lecturer at the School of Industrial Design, University of Applied Sciences in Graz, Austria. Steiner holds his venia legendi in “Systemic and Sustainability Management” (“Habilitation”). He received an MBA and PhD in Business Administration

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(Organizational and Innovation Management) from the University of Graz, and a Bachelor of Science in mechanical engineering, all Austria. His training in Business Administration was partly conducted at UC Berkley and UCLA (California), and the University of Oklahoma, Norman. Dr. Steiner’s research is centred around designing and managing innovation and creativity, with a particular emphasis on competence development. Primary projects at the University of Graz are related to organisational and regional innovation systems, whereas at Harvard, he focuses on crises-related innovation and problem solving processes and international affairs. More generally, he applies systems analysis and modelling in sustainable innovation and entrepreneurship and the design of inter- and transdisciplinary problem solving processes within organizational and political systems. His work, which broadly is embedded in socio-economic systems, has received a multitude of national and international recognitions. His research portfolio is broad and active through participation in several large-scale projects funded by the European Commission and other European stakeholders. Steiner has extensively published in the published press and peer-reviewed literature. He is author of several books and has contributed numerous book chapters. Most recently, he authored a book on Collaborative Creativity and Systemic-Creative Problem Solving in the context of complex challenges. Prior to his academic career, Gerald Steiner has several years of professional experience as supervising engineer in tunnel construction (e.g. 10 km long Plabutsch road tunnel, Austria; Fulda railway tunnel, Germany). As freelance scientist at Joanneum Research (Austria) and in his freelance consulting business, he concentrates on future development of large international companies, SMEs, governmental and non-governmental organizations. In addition, he has extensive experience as workshop leader in future development, innovation, sustainability, team building and education. Dr. Simona Šarotar Žižek Dr. Simona Šarotar Žižek, rojena 01.02.1973 v Murski Soboti, je na EPF v Mariboru zaključila univerzitetni študijski program, smer Splošna ekonomija. Leta 1997 se je na isti fakulteti vpisala na podiplomski magistrski študij Ekonomija in poslovne vede, in sicer na smer Management in organizacija in ga uspešno zaključila leta 2000. Lansko leto pa je na isti fakulteti uspešno zagovarjala doktorsko disertacijo. Teoretična znanja je permanentno dopolnjevala z delom v praksi. Po diplomiranju se je leta 1998 zaposlila v podjetju Mura d.d., kjer je svoj karierni razvoj končala kot sekretarka uprave in vodja strateškega razvoja. Od leta 2007 dalje je zaposlena na EPF v Mariboru kot višja predavateljica za področje managementa človeških virov. Dr. Simona Šarotar Žižek je avtorica ali soavtorica prispevkov v različnih tujih in domačih revijah ter na znanstvenih ter strokovnih konferencah. Metka Štoka Debevec Metka Štoka Debevec joined the IRDO as a volunteer after retiring from the Ministry of labour family and social affairs in 2011. During her long career with the ministry she was working in the area of social dialog, wages, minimum wages and CSR. During the last seven years she was a member of the High level group for CSR within the European Comission. She is a member of the Expert-scientific bord of IRDO Institute, and she has been a speaker on the IRDO conferences several times already. M. Sc. Tjaša Štrukelj M. Sc. Tjaša Štrukelj is a senior lecturer for Business Policy, Strategic Management, Enterprise Culture, and Enterprise Ethics at the University of Maribor, Faculty of Economics and Business, Department of Strategic Management and Business Policy, Maribor, Slovenia. Her postgraduate education includes titles Master of Science (of University Maribor, Slovenia) and KMU – Diplom HSG (SME Intensive Study Program of University St. Gallen, Switzerland). She prepares doctoral thesis (dissertation) on subject Dialectical System of Viewpoints for Innovating of Governance and Management of a Transitional Enterprise and publishes in field of her research. She is (co)author of articles in in several monographs, (inter)national journals and conferences (http://www.cobiss.si/). She does also confidential clerk work, advisory work in business praxis, is a coeditor of series of professional monographs Contemporary Business and economics, Slovenia (2011-), is a member of editorial board of MER Journal for Management and Development, Slovenia (1999-), a member of SME Intensive Study Program Graduate Association of University St. Gallen, Switzerland (1998-), a member of IMTA – International Management Teachers Academy Alumni Association of IEDC – Bled School of Management, Slovenia (of CEEMAN – Central and East European Management Development Association) (2006-), a member of IRDO – Institute for Development of Social Responsibility, Slovenia (2009-), and a member of Emerald Literati Network, United Kingdom (2010-). Dr. Magdalena Šverc Dr. Magdalena Šverc je leta 1991 diplomirala na Teološki fakulteti Univerze v Ljubljani. Leta 1994 je na Pedagoški fakulteti mednarodne papeške Salezijanske univerze v Rimu prejela naziv magister pedagoških ved. Leta 1994 je na Mladinskem inštitutu v Benediktbeuronu v Nemčiji opravila specializacijo za delo z mladimi. Leta 1999 je doktorirala na Teološki fakulteti Univerze v Ljubljani. V letih 2001–2004 je bila docentka za didaktiko na Teološki fakulteti. V letih 2004–2008 je bila državna sekretarka na Ministrstvu za šolstvo in šport. Od leta 2009 je sodelavka na projektu >>e-šolstvo<<.

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Andreja Ternar B.C. Ključne točke dosedanjega dela in CV • končan univerzitetni študij smer Marketing na Ekonomsko-poslovni fakulteti v Mariboru • končana podiplomska izobrazba iz Andragogike na Filozofski fakulteti v Ljubljani • 15 let izkušenj pri poučevanju odraslih in mladine • predavateljica višje šole za predmeta Marketing ter Management podjetja • predavateljica na srednji šoli za ekonomske predmete (bila) • oblikovalka in izvajalka predmeta Celostni razvoj osebnosti • 4 letni izkustveni trening pri Viljemu Ščuki (projekt: Brez megle v glavi) • predavateljica na Ljudski univerzi • predavateljica za U3 • sodelovanje pri projektih v gospodarstvu • sodelovanje na mednarodnih konferencah • predavanja v mladinskih centrih in v šolah za starše • sodelovanje z društvom za ozaveščen način življenja Orenda Gergely Tóth, PhD, associate professor Tóth Gergely (42) is an alternative economist from Hungary. He established and managed KÖVET, the Hungarian Association for Sustainable Economies for 10 years. He now teaches at Georgikon Faculty of the University of Pannonia, in Keszthely. His most important work is The Truly Responsible Enterprise (Resnično odgovorno podjetje, GV Založba, 2008). He has five children. Živa Brancelj Vadnov, head of corporate communication and corporate responsibility projects, Studio Moderna Finished BA in Human Resource Management at the University of Ljubljana (2013), has many experience in project management. Previously she has been working in the marketing department of Peugeot Slovenija and marketing agency Asanti MAA. During her studies she has been volunteering and organizing many social and charity events and actions. Since 2011 she is responsible for corporate communications in Studio Moderna, the leading direct marketing multi-channel retailer in Central & Eastern Europe where she is, together with colleagues and management developing the strategy for corporate social responsibility. Mateja Valenci Graduated in 1995 at the Faculty of Economics and Business in Maribor, since 1996 working at different ministries in Republic of Slovenia. She is employed as a Secretary at the Ministry of Economic Development and Technology, Directorate for Tourism and Internationalization. Previously she was Head of International Economic Environment Division (variety of issues in the frame of EU Trade Policy, multilateral trade issues (WTO), OECD issues, export control and promotion of NATO tenders). In July 2011 she was appointed by the Government of Slovenia as a Head of OECD National Contact Point Slovenia, which is based at the Ministry of Economic Development and Technology. Milena Valeva, PhD, Research Associate Finished PhD in Business Ethics & Ethical Banking at the International Graduate School Zittau (Germany) and the Katholieke Universiteit Leuven (Belgium) in 2011. From 2006 to 2011 teaching and researching at the International Graduate School Zittau. Since 2012 working as a consultant for CSR on a freelancer basis. Since January 2013 working as a research associate at the EthNa Competence Center CSR at the University of Applied Sciences Niederrhein in Krefeld (Germany). Lectures in CSR, Business Ethics, Human Resource Management. Author and co-author of scientific books, articles and studies the field of CSR; teaching of Business Ethics, Ethical banking and Islamic Banking. Markus van Alphen, MSc Markus van Alphen was born on the 27th of June 1960 in Pretoria, South Africa. After receiving his school education he moved to Cape Town, where he received a degree in Electrical and Electronic Engineering at the University of Cape Town and studied two years towards a commerce degree. He worked for several years as a partner of a firm of consulting engineers before moving to the Netherlands. His focus shifted to software development and from there towards the human component, leading him to complete a Master’s degree in clinical psychology at the University of Amsterdam. Markus currently lives in Slovenia and works as a therapist for individuals, couples and families. He is a trainer and lecturer for undergraduate students at several universities in the Netherlands and for post graduate psychology students. As a restorative practitioner he works both hands-on, being called in to resolve incidents and to lead the process of conflict resolution, as well as training others to implement a restorative approach. He coaches and trains individuals and teams to communicate and collaborate more effectively and to be resilient in today’s environment, where change is the norm.

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Ana Verčko Grilec, Corporate Communications Manager, Goodyear Dunlop Sava Tires Ana Vercko Grilec, born in 1984, has graduated from Journalism and English at the University of Ljubljana. She has over 6 years of experience in Public Relations. She started her career in public relations at PR & Advertising Agency Pristop before joining Goodyear Dunlop Sava Tires in 2010 as Senior Communications Specialist. In 2012, she was promoted to Corporate Communications Manager, and is now responsible for internal and external communication of the company. Ana Verčko Grilec has broad knowledge in corporate and internal communications, public relations, media relations and event management. She is fluent in English. She likes to spend her free time exploring the world with her husband. Nataša Verk, Master, Marketing Researcher Completed Master in Strategic Market Communication in 2012 and is currently a doctoral student at Faculty of Social Sciences, University of Ljubljana. Since 2013 she is employed as a marketing researcher at Optilab d.o.o. Bosiljka Vukovic, MA, Head of the Division Bosiljka Vukovic is the head of the Division for the Support to the National Council for Sustainable Development at the Ministry of Sustainable Development and Tourism in Montenegro. She has been working in the area of sustainable development in her native country, Montenegro since 2007. Ms. Vukovic previously served as head of the Office for Sustainable Development, a body in charge of cross sectoral coordination of national strategic and long-term development policies. She serves as secretary of the National Council for Sustainable Development, a multi-stakeholder advisory body of the Government of Montenegro on issues of sustainable development, chaired by the Prime Minister. As a national focal point for the UN Commission for Sustainable Development (CSD) and the national preparations for the Third World Summit on Sustainable Development (Rio+20), she has been actively involved in the UN and EU sustainable development processes. In 2011, Ms. Vukovic was elected vice-chair of the Bureau for the 20th session of the CSD on behalf of the UN Eastern European Group. Prior to returning to Montenegro, she worked in grassroots development programs, most notably in Serbia, on monitoring and evaluation of infrastructural, community building and agricultural projects. She completed her Master's degree at the School of Advanced International Studies (SAIS) at Johns Hopkins University with a concentration in international economics and European studies. Tobias James Webb 2001-Present Founder/director: Ethical Corporation. Ethical Corporation provides business research, events and business intelligence to 3000 companies per year around the world. Since 2001 when I founded the company, I have led the organisation to multi-million pound turnover. Ethical Corporation has published more than 8000 articles on business sustainability in the last decade, and more than a dozen research reports, all of which I have personally overseen. 2010-Present Founder/director: Stakeholder Intelligence. Stakeholder Intelligence is a company I founded in 2010 to provide training, facilitation and research services to multi-national companies on sustainability. Customers include Alliance-Boots, METRO Group, S Group Finland, Sainsbury’s, The Foreign Trade Association, Brussels and others. 2008-Present Lecturer, Corporate Responsibility, Birkbeck College, University of London. I teach MSc students a nine week course in Corporate Responsibility. I also supervise MSc research across a number of management disciplines at Birkbeck College. Education: 1995-1998 BA Media and Literature, Liverpool University. 2004-6 MSc Corporate Governance and Ethics, Birkbeck College, University of London. 2012-present, PhD. Corporate Strategy and Sustainability, Birkbeck College, University of London. Voluntary work: 2006-8: Co-chair, Independent Working Group on Corporate Responsibility. The Working Group, which I cochaired and created, consulted and created current UK Government policy on Corporate Responsibility. We worked with senior politicians during this time. The final was adopted by David Cameron as Conservative policy in 2008. 2009-Present: Trustee, Advance Aid. Advance Aid is a small charity based in Nairobi, Kenya, which seeks to change the way aid works, by pre-positioning aid in Africa, made by Africans and creating jobs as a result. 2010- Present: Trustee, The Boxing Academy. The Boxing Academy is a small community charity based in Tottenham and Hackney, London. The Academy changes the lives of young people through education, mentoring and sport. Interests: Business, Sustainability, Politics Michael Winger Michael’s lifelong commitment to innovation has allowed him to traverse many different arenas in his career. He began his corporate career in Eastman Kodak Company’s marketing organization, and later joined Kodak’s Office of Innovation as an Innovation Facilitator, where he pioneered the unique OI process to the company’s sales organizations. He travelled worldwide, assessing various markets for Kodak, serving as a liaison between marketing and product development.

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Since 1998 he has operated NEW DIRECTIONS NA, a consulting firm which focuses on Strategies for Cultural Integration. He is a graduate of Cornell University in the US. Aside from his extensive commercial consulting, Michael played a significant role as leading facilitator of the contract team that assisted the US Air Force Chief of Staff’s Long Range Planning activity and served as served as a lead consultant to the Air Force Research Laboratory’s Transformation effort as part of the greater efforts of the USAF Materiel Command. Michael’s other change management experience includes reengineering of Eastman Kodak’s marketing communications collateral media organization which resulted in a 65% cycle time reduction and a 40% cost reduction; reengineering of xerox Corporation’s Corporate Communications; reengineering the technical operations for Mobil Chemical Company; and, process redesign of competency-based career ladders for the Office of Management and Administration of the Department of Energy. Other activities include the implementation of the Balanced Scorecard at the Department of Justice’s National Institute of Corrections of the Bureau of Prisons. Alenka Zelenič Alenka Zelenič, Bachelor of Economy, graduated at the Faculty of Business and Economics Maribor. She is engaged in project management activities since 1998. She was in charge of co-ordination of Phare CBC projects on human resources development for the Ministry of Labour from 1998 – 2001 (Phare CBC Slovenia – Austria; Phare CBC Slovenia – Italy; Phare CBC Slovenia –Hungary – Croatia). From 2001 – 2007 she was employed at JAPTI assisting the co-odinator of the Slovene local business support network. During this period (2003 – 2005) she acted as project co-ordinator for Primorska Enterprise project (Phare CBC Slovenia – Italy 2000). Via JAPTI and EIC Ljubljana she was also actively involved in preparation and implementation of projects funded by various EU funds (5th Framework Programme, Interreg IIIC, Interreg IIIB, British Grants – Internationalisation of SMEs, Lifelong Learning Programme – Leonardo da Vinci, etc). Since 2007 she is active in private sector as a sole proprietor preparing project proposals and development strategies. Zdenka Ženko, PhD, Associate Professor Completed PhD in Economics at the University of Maribor, Faculty of Economics and Business. Is associate prof. of Innovation Management and assistant prof. of System Theory. She teaches courses in innovation management, system theory, methods for creative thinking and decision making, research in entrepreneurship. Her research includes dialectical system theory, systemic approach to innovation management, creative thinking and deciding, diffusion of innovation processes, and social responsibility. She worked in companies in five countries. She published +170 contributions in +10 countries. Has mentored undergraduate and graduate students of economics, mechanical and civil engineering. Urša Žiger, Professor of History and Sociology She graduated from the history and sociology at the Faculty of Education, University of Maribor (2004). From 2004-2007 worked in different Maribor primary and secondary schools. Since 2007 employed at Association of Friends of youth Maribor, where she is coordinating the project youth for progress of Maribor. In recent years, actively involved in youth research work, among other organises seminars for authors of research tasks. Participates in various conferences and roundtables on the topic of youth research. Dr Suzana Žilič Fišer Suzana Žilič Fišer graduated in journalism from University of Ljubljana and completed Master of Arts in Political Science at the Central European University in Budapest. She was a PhD scholar and a visiting researcher at the PCMLP in Oxford and University of Westminster in London. She defended her doctoral dissertation at the Faculty of Social Science at the University of Ljubljana. After working in media production she continued the research in the field of communication and media. She was also visiting researcher and lecturer at the University of Westminster and the European School of Economics. From the end of 2004 she is a professor at Media Communications Department at the Faculty of Electrical Engineering and Computer Science at the University of Maribor. She publishes academic and research papers in the fields of the media, media management, cultural production and the realisation of public interest. She is an active participant of numerous international symposia and conferences in the fields of the media, public interest, cultural production, communication and media management (Westminster, Sorbonne, European Parliament,...). From April 2011 she is a director general of public institute Maribor 2012 which successfully prepared, European Capital of Culture. Blaž Zupan, Msc, Teaching and research assistant Blaz Zupan is a teaching and research assistant and a PHD candidate at the department of entrepreneurship, Faculty of Economics, University of Ljubljana. His research interests include family business, entrepreneurship education and the impact of integrating design thinking into entrepreneurship curriculum. In addition to teaching Entrepreneurship to numerous classes at various faculties and to diverse closed groups he is also an active entrepreneur having worked in both his family business and his own ventures.

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6 SKLEPI KONFERENCE Sklepi konference so objavljeni na spletni strani www.irdo.si. Oglejte si jih! Pošljite nam tudi vaše predloge za razvoj družbene odgovornosti na naslov: info@irdo.si. Skupaj zmoremo več!

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7 ORGANIZATORJI, SPONZORJI, SOFINANCERJI ČASTNI POKROVITELJ: BORUT PAHOR, PREDSEDNIK REPUBLIKE SLOVENIJE ORGANIZATORJA

IRDO – Inštitut za razvoj družbene odgovornosti Preradovičeva ulica 26, 2000 Maribor www.irdo.si | info@irdo.si

Univerza v Mariboru, Slomškov trg 15, 2000 Maribor +386 2 23 55 280 | rektorat@um.si

V sodelovanju z: • Mednarodna akademija za sistemske in kibernetske znanosti, Dunaj • Evropska akademija znanosti in umetnosti, Salzburg, • CSR Europe, Enterprise 2020, • Filozofska fakulteta Univerze v Mariboru, Oddelek za sociologijo • Mestna občina Maribor • Štajerska gospodarska zbornica • Javna agencija RS za raziskovalno dejavnost (ARRS) • Združenje Manager • Slovensko društvo za odnose z javnostmi (PRSS) • Društvo za marketing Slovenije (DMS) • Slovensko-nemška gospodarska zbornica

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SOFINANCER:

Organizacija Združenih narodov za izobraževanje, znanost in kulturo

Slovenska nacionalna komisija za UNESCO Slovenian National Commission for UNESCO

United Nations Educational, Scientific and Cultural Organization

SPONZORJI:

GRAWE zavarovalnica d.d. Gregorčičeva 39, 2000 Maribor www.grawe.si

Zavod 1 APEJRON Maribor Betnavska cesta 55, SI-2000 MARIBOR www.1apejron.si

Medis-M d.o.o. Zagrebška 40, 2000 MARIBOR www.medis-m.si

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Creditexpress d.o.o. Ulica Vita Kraigherja 5, 2000 Maribor www.creditexpress.si

Committo, d.o.o. Spodnja Korena 5 B, 2241 Spodnji Duplek

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MEDIJSKI PARTNERJI:

ČZP VEČER, d.d. 2504 Maribor www.vecer.si

T: 02/250 00 49 M: 040/650 446 info@ekomagazin.si www.ekomagazin.si

PARTNER KLIPINGA:

Press Clipping d.o.o. Kraljeviča Marka ulica 5 2000 Maribor www.pressclip.si

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8 OBJAVE

GRAWE zavarovalnica d.d. Gregorčičeva 39, 2000 Maribor www.grawe.si

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Podjetja, organizacije, posamezniki: POSTANITE NAŠI ČLANI, prispevajte k razvoju družbene odgovornosti! Več informacij: www.irdo.si

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9 ZAHVALA Spoštovani, družbo sestavljamo vsi posamezniki, zato je družba le odraz nas vseh. Torej, če bo vsak sam deloval čim bolj družbeno odgovorno, t.j. z upoštevanjem posledic svojih vplivov na druge, potem bo naša družba kmalu boljša. Tudi ta konferenca naj bi prispevala k temu, da se nas bo vedno več zavedalo, da smo družba ljudje in da vplivamo drug na drugega, tudi na naravo, in s tem vsi na vse. Hvala vam, ki ste podprli 8. IRDO mednarodno konferenco Družbena odgovornost in izzivi časa 2013: Izobraževanje in komuniciranje za več družbene odgovornosti: - častni pokrovitelj, Borut Pahor, predsednik RS, ter v njegovem imenu dr. Boštjan Žekš, svetovalec predsednika RS za visoko šolstvo, znanost in tehnologijo; - dr. Danijel Rebolj, rektor Univerze v Mariboru, dr. Lučka Lorber, prorektorica za razvoj kakovosti Univerze v Mariboru, mag. Hermina Pika Radmilovič, predstojnica Centra za razvoj kakovosti Univerze v Mariboru in Iztok Slatinek, Univerza v Mariboru; - predavatelji in avtorji, ki ste s svojim znanjem in izkušnjami stkali to konferenco ter njen zbornik, - člani, prostovoljci in sodelavci inštituta IRDO ter oblikovalci, - člani programskega in organizacijskega odbora konference, - sofinancerji, sponzorji in donatorji, - podporni partnerji projekta in medijski pokrovitelji, - udeleženci konference in vsi tisti, ki razumete, da je potrebno za več družbene odgovornosti in s tem ustvarjalnega, celo inovativnega, in zato prijetnega življenja storiti več osebno in v skupinah, kjer delujemo ter tako prispevati k ohranitvi skupnega dobrega in pogojev za naš obstoj. Iskrena hvala vsem, ki ste pomagali pri realizaciji te konference. Upamo, da se kmalu srečamo na naslednji….

Anita Hrast, direktorica inštituta IRDO in predsednica Organizacijskega odbora konference

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zasl. prof. ddr. Matjaž Mulej, predsednik Programskega odbora 8. IRDO konference in Strokovnega sveta inštituta IRDO

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