GEOFFREY ALLEN selected works 1994-2005
Born Educated
Athlone, 1970 Primary Education: Mixed National School, Athlone. Secondary Education: The King’s Hospital, Dublin. Athlone Regional Technical College, Athlone. National Certificate in Design Communication 1990 National College of Art & Design. Dublin. Bachelor of Design in Visual Communications 1993 New York University, School of Continuing Education New York, USA. History of Special Effects in Cinematography 2001 New School, New York, USA. Introduction to 3D with Aliaswavefront MAYA 2002
Employment
Digital Artist:- digitizing logotypes for stereo manufacturing Stereo & Forme, Dublin. 1993-94 Throughout my time in New York the majority of my work was acquired as a freelance artist, I list some of the agencies whom I worked for. FCB, McCannErickson, Bates USA. Draft Worldwide, Young & Rubicam, Benoit & Twomey, HBRA, Emmerling Post. Landor & Associates; Digital Artist. 2002-4 Scholastic Inc.; Postscript Consultant. 1998-2002
JETHRO Self My first font which debuted for my NCAD degree show.
ENHANCED AVIONICS Emmerling Post A mailer to announce a new commercial navigation version adapted from their original fly by wire military navigation system Dimensions 1000 x 540 mm
FIONA’S RESTAURANT Danny Doohan, Bronx NY Black & White illustration for use as a single colour placemat. Media: Pen and Ink.
ROSE PRESS INC. Rose Press, Mount Vernon Montage to include logo for promotional piece by a local printer.
using the “mother brand” with tagline When necessary, the DIRECTV™ “mother brand” may appear with the tagline, “The world is yours.” As with the brandmark itself, always use the electronic files provided for this purpose.
clear space & minimum size To give the DIRECTV “mother brand” the prominence it deserves in any type of reproduction, surround it with a clear space equal to the height of the symbol. Type, graphic elements, or trimmed edges should not violate this space. The mother brand may be printed over or dropped out of a photograph, provided the edge of the photograph is outside the clear space. For more information on backgrounds, refer to “Using brands over various backgrounds.”
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Do not apply the DIRECTV brandmark artwork smaller than 7mm in height. If using the tagline artwork, do not print it smaller than 12mm in height. Follow the same rules exactly for the reverse versions.
7mm
12 mm
Using colors primary colors Used consistently, DIRECTV™ primary colors, blue and black, become associated with our name, our channels, our programming, and the quality of service we provide. In short, they become part of our identity. For this reason, no other colors may be used except as accents, as described below.
DIRECTV Blue In lieu of use Pantone 286 4/C: C-100 M-60 Y-0 K-6 Trumatch: Similar to 35-a1
secondary colors The DIRECTV™ secondary colors have been derived from the colors used in the sub-brand brandmarks. DIRECTV secondary colors, shown at right, should be used as accents, never as primary identifiers, and should be matched as closely as possible to the formulas provided.
Yellow
Maroon
Orange
Purple
In lieu of use Pantone Yellow 4/C: Y-100 Trumatch: 12a
In lieu of use Pantone 235 4/C: C-3 M-100 K-42 Trumatch: 48-a7(+c3)
In lieu of use Pantone 145 4/C: M-47 Y-85 K-12 Trumatch: 8-b2
In lieu of use Pantone 2573 4/C: C-42 M-55 Trumatch: 39-d
Violet
Green
Light Blue
Red
In lieu of use Pantone 298 4/C: C-70 K-6 Trumatch: 30-c1
In lieu of use Pantone 032 4/C: M-91Y-87
The formulas are intended for use in coated and uncoated print applications. PANTONE® are provided for reference purposes only.
PANTONE® is a registered trademark of Pantone, Inc.
In lieu of use Pantone 2665 4/C: C-77 M-100 K-18 Trumatch: 39-a3
In lieu of use Pantone 347 4/C: C-100 Y-100 Trumatch: 19-a
DIRECT TV
Landor & Associates These brochures are part of the guidelines instructing the local offices how the brand should be implemented on a variety of applications involved.
PIZZA HUT Landor & Associates Typically an art director, a digital artist and an interactive would work to take a design to a finished identity.
FA L C O N 2000EX
In the rarified air where the makers of large business jets compete, Dassault has always offered the widest selection. Now the Falcon family has a new fifth member in the Falcon 2000EX. This twinjet, based on the top-selling Falcon
LONGER LEGS at H I G H E R S P E E D S .
2000 airframe, uses Pratt & Whitney Canada engines. It can sprint up to 3800 nautical miles
Getting there first is paramount. As your
FA L C O N 2000EX
business grows and reaches toward new Anchorage
London
international markets, so must your airplane.
Berlin
at .80 Mach and fly shorter trips even faster. Chicago All with a roomier cabin and a stingier fuel burn than anything else in the category.
Seoul
Now you can sharply reduce your travel
Paris
time by flying 3800 nm nonstop at .80 Mach.
New York
Even with headwind legs like...
Miami
Dubai
> > >
Paris to New York Dubai to London Anchorage to Seoul
Of course, you can fly shorter trips like New York to Los Angeles, or across the Atlantic eastbound, at even faster speeds.
All performance data is preliminary and based on standard aircraft weights.
S達o Paulo
DESAULT JETS
Emmerling Post Part of a brochure produced for the 2000 Atlanta Air show where Desault launched a new model of their corprate jet, The Falcon.
PANASONIC Twomey & Partners A magazine ad for a standard magazine slot placed in a range of trade publications.
WORLD TRADE CENTER Taken from the obersvation platform
AUSTRALIAN TOUR
Montage from snaps taken while driving across Australia
COMPAQ Landor & Associates This project was a complete identity revamp for the world’s sencond largest computer company.