2025 MEDIA KIT
Target an Elite Audience
YOUR MESSAGE + OUR TARGETED AUDIENCE = SUCCESS
Partner with the Industry Leader. Since its first publication in 1964, The SeniorCare Investor has been the established leader in the seniors housing and care investment market. Endorsed by leading industry decision-makers, it is the essential “must-read” investment publication that captures the pulse of this rapidly growing capital market. Now integrated into the LevinPro LTC platform, our mission is to provide actionable and strategic financial intelligence to seniors housing and care investors, operators, intermediaries and other key professionals.
For the health care M&A industry, our LevinPro HC platform offers a comprehensive service devoted to healthcare mergers and acquisitions for the serious analyst and investor. Our weekly digital newsletter, LevinPro HC Newswire and monthly Health Care M&A News delivers the latest M&A market developments in every key segment of the health care services and technology sectors.
Reach The Top Decision Makers. The SeniorCare Investor and LevinPro HC each boast a dedicated readership of C-suite executives in the seniors housing and health care industries. Our publications feature in-depth analyses and insider knowledge of mergers and acquisitions and the capital markets within each sector. As an industry leader, we can help you target our elite audience and effectively position yourself as an expert in the business.
“ I have been in this industry for 30+ years, and to this day I read every article of every issue of The SeniorCare Investor. I find it timely, witty and thought provoking and advise newcomers to the industry, if they only read one publication, this is it. ”
ALAN PLUSH, CHIEF EXECUTIVE OFFICER HealthTrust
AUDIENCE PROFILE
By Job Title
■ 50% CEO/President/Other Senior Mgmt
■ 22% CFO/VP/Other Financial & Marketing Mgmt
■ 19% Sr. Managing Director/Nat'l Mgr/Other Mgmt Svcs
■ 6% Legal/Marketing/Other General Administration Mgmt
■ 3% Sr. Analyst/Financial/Research/Other Operations Mgmt
By Industry
■
■
■
By Job Title
■ 33% CEO/President/Other Senior Mgmt
■ 14% CFO/VP/Other Financial & Marketing Mgmt
■ 23% Sr. Managing Director/Nat'l Mgr/Other Mgmt Svcs
■ 19% Legal/Marketing/Other General Administration Mgmt
■ 11% Sr. Analyst/Financial/Research/Other Operations Mgmt
By Industry
■
■ 21% Legal/Other General Operations
■ 15% Health Care Services
■ 10% Consulting
■ 6% Real Estate
■ 4% Marketing
Directors/Other Mgmt Svcs
Operators, Providers
Designers
ADVERTISING OPPORTUNITIES
Brand Awareness. Thought Leadership. Lead Generation.
PUBLICATIONS:
The SeniorCare Investor
This leading subscription newsletter provides in-depth analysis of the month’s M&A and investment activity in the private world of seniors housing and skilled nursing. Circulated to paid members, trial subscribers and conference attendees, it is also available on the LevinPro LTC platform. Don’t miss this opportunity to maximize your brand exposure - advertising space is limited.
■ Sent 12X/yr (print & digital) Full page, 1/2 pg, 1/4 pg
Health Care M&A News Monthly /Quarterly Reports
Reach healthcare M&A decision-makers with this this award-winning publication. Since 1994, Health Care M&A News has delivered exclusive reporting and analysis on the key drivers shaping healthcare mergers and acquisition. Also available on the LevinPro HC platform.
■ Sent 12X/yr (digital) Full page, 1/2 pg, 1/4 pg
Spotlight on Senior Care M&A Annual Report
“ It is the preeminent publication in our sector to measure the pulse of the investment and capital markets for seniors housing. It has been an easy decision for nearly 20 years to advertise in The SeniorCare Investor ”
JEFF BINDER, MANAGING DIRECTOR
Senior Living Investment Brokerage
Partner with the leader in M&A data at key investment conferences in the seniors housing and care M&A markets. This annual report covers the entire seniors housing M&A industry and highlights key M&A transactions during the 21st century. Receives widespread distribution to our full database, and at industry conferences, PLUS a full year exposure on our website as a complimentary whitepaper.
Annual. Two-Page Advertorial, Full Page, ½ Page & ¼ Page
Sent to 25,000+ Targeted C-Suite Professionals and key industry conference attendees (digital, print to targeted conferences)
The SeniorCare Investor Dealmakers Forum
This award-winning digital newsletter delivers the latest, breaking news on seniors housing and care mergers and acquisitions, financing and developments. Reach an elite audience of CEOs, investors, advisors, owners, operators, and developers.
Sent 3x/wk (digital) to 25,000+
LevinPro HC Newswire
A weekly digital newsletter targeted to M&A decision makers. Editorial focuses on recent health care transactions with data on emerging trends, sectors to watch, and more. Reach an elite audience of CEOs, owners, providers, investors, consultants, attorneys and private equity firms who rely on our analysis and commentary to gain insight into the latest deal trends in health care.
Sent weekly (digital) to 25,000+
/
S PONSORSHIPS/THOUGHT LEADERSHIP:
EXCLUSIVE SPONSORSHIP OPPORTUNITIES:
Webinars/Quarterly Investors Calls
Join Top Thought Leaders LIVE in web broadcasts of engaging interactive webinars. Timely topics include the latest seniors housing & care M&A, financial strategies, developments and quarterly updates.
Whitepapers
Topics typically match webinar topics or current events in the industry. Connect with your advertising representative to learn about planned topics.
Insights Series
Topical, single subject headline interiews and write-ups covering current M&A activity and trends in the healthcare industry.
60 Seconds
Lead story/video in Weds issue of The SeniorCare Investor Dealmakers Forum discussing current M&A trends and developments in seniors housing & care.
Sponsorship opportunities include:
Sponsor recognition
Full page ad or digital banner ad (based on platform selected)
Distribution of link to your clients
Lead Generation Opportunities (details available upon request)
THOUGHT LEADERSHIP OPPORTUNITIES:
Thought Leadership Advertorial
Promote your services and expertise to key players in the Seniors Housing and Healthcare M&A industries with an editorial contribution along with a full-page or ½ page ad for a two-page advertorial spread in select monthly newsletters or the annual Spotlight on Senior Care M&A.
Custom E-Blasts
Direct messaging delivered to C-Suite executives, investors, owners, operators, developers, and other key decision makers in the seniors housing and health care M&A markets.
Cost-effective way to promote your message to our audience.
Database: 25,000+ | Minimum: 5,000
Your copy, your content. We send on your behalf.
2025 WEBINAR TOPICS
JANUARY
Q4 Investor Call
FEBRUARY
2024 M&A and Valuations Stats Preview
APRIL
Q1 Investor Call
MAY
Building for the Boomers: Gearing Up for the Next Development Wave
JUNE
The Lenders Roundtable: A Capital Markets Update
JULY
Q2 Investor Call
AUGUST
Mid-Year Valuation Stats Update
OCTOBER
Q3 Investor Call
NOVEMBER
HC/SC Synergy Topic TBD
DECEMBER
2026 - 2030: Navigating the Next Five Years
2025 WHITEPAPER TOPICS
FOR CURRENT TOPICS PLEASE CONTACT CRISTINA BLAZEK-HEARTY (203) 295-4519 OR EMAIL
ADVERTISING@LEVINASSOCIATES.COM
Webinar / Whitepaper Topics to Change
* Suggestions for additional Webinar or Whitepaper Sponsorship Topics are welcomed. Topics subject to review/approval by our editorial team.
“ The health care and seniors housing M&A webinars offer excellent panels, and the topics are always relevant. ”
HENRY ALONSO, SVP & SENIOR BANKER KeyBank Real Estate Capital - Healthcare Group
2025 Editorial Calendar and Bonus Distribution
* ONLY MAJOR CONFERENCES are listed here and are based on 2023/2024 agreements. Conferences are listed under the appropriate issue/month to advertise. Editorial calendar and bonus distribution schedule are subject to change. New conferences are added throughout the year. Check with your advertising representative for the latest distribution schedule.
2025 Editorial Calendar and Bonus Distribution
* ONLY MAJOR CONFERENCES are listed here and are based on 2023/2024 agreements. Conferences are listed under the appropriate issue/month to advertise. Editorial calendar and bonus distribution schedule are subject to change. New conferences are added throughout the year. Check with your advertising representative for the latest distribution schedule.
DIGITAL BANNER AD SPECIFICATIONS
The SeniorCare Investor Dealmakers Forum / LevinPro HC Newswire
Ad Type Size
Horizontal Banner
Mobile Banner
Advertisement Specs:
728 x 9 0 30K maximum file size
320 x 50 GIF, JPEG and PNG format
3rd party click tags accepted
Web optimized images only. No looping & no animation.
One
Month Digital Ad Campaign Includes:
Ad placement in digital newsletter delivered to 25,000+
Ad placement per week in digital newsletter (4x/month, min.)
Ad placement on newsfeed site for full campaign
Position rotates in newsletter and newsfeed site for full campaign
Webinar Sponsorship*
Brand recognition on promotional announcements
Digital ad and link on event web page
Sponsor mention at beginning and close of the presentation
Logo and company description on sponsor slide
Panelist opportunity (subject to approval)
Digital ad and link on archived event web page for two months
*Inquire about optional lead gen opportunity
Custom Blast*
Client provides HTML file & subject line*
List Select based on client's request.
Blast sent via Constant Contact
(*Blast content subject to approval)
TYPE
45 days prior to webinar date 25th of prior month of campaign DIGITAL DEADLINES & REQUIREMENTS
15th day of the preceding month
2 months prior to webinar date 15th of prior month of campaign
10 business days prior to publish date
PUBLICATION/PRINT SPECIFICATIONS
DISPLAY 4-COLOR PRINT OPPORTUNITIES
Please send press-optimized PDFs. Max file size 5MB. No Crops or Bleed.
Frequency: 1X, 3X, 6X, 12X
Advertorial includes editorial contribution + Full Page or Half-Page ad for two-page spread (above) *Annual Report or select issues only
Rates are per month for The SeniorCare Investor and Health Care M&A News
Rates are 1x for annual Spotlight on Senior Care M&A only.
20% premium for Back Page or Insert - Full Page only.
*Rate card furnished upon request
Whitepaper Sponsorship *
Sponsorship Recognition
Text Ad in The SeniorCare Investor Dealmakers Forum for one month
1 Full Page ad in the whitepaper
Exclusive interview/company write up (Level 2 only)
* Inquire about optional lead gen opportunity
PUBLICATION/PRINT DEADLINES
Space reservations: 15th day of the preceding month, pending availability. Materials due date: 25th day of the preceding month.
“ This publication is without doubt the most comprehensive source of deal flow and capital market activity in the seniors housing industry. All the key decision makers are regular readers, so we know that through our relationship with The SeniorCareInvestor we are continuously reaching our target audience . ”
DANA HAMBLY - VICE PRESIDENT, INVESTOR RELATIONS National Health Investors, Inc.
TERMS & CONDITIONS
Payment Terms: All ads in a program must be paid based upon the terms specified in the invoice. If new materials are not received by the closing date, materials furnished or run in the previous issue will be published.
Short Rate Policy: Advertisers billed at discounted frequency rates but who fail to fulfill the contract will be billed at the Publisher’s sole discretion for the difference to reflect the actual rate that is earned based on the number of ads actually published.
Special Positions: On a case-by-case basis and at the Publisher’s discretion only. Premium charge applies.
Agency Commission: 15% commission allowed on gross billings to recognized advertising agencies on space, color and position, provided the account is paid upon receipt of invoice.
Rate Policy and Contract Provisions: All insertion orders for advertising are accepted subject to the terms and provisions of the current rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order form, insertion order or contract that conflicts with the terms or conditions of the official rate card. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. Insertion order and/ or contract cancellations will be accepted only upon written notice 45 days prior to closing date.
Advertiser and agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order or any other order submitted to the Publisher. Conversion of advertiser’s
materials to Publisher’s printing requirements will be billed at Publisher’s cost. Advertisements not received by the production department by closing date are not entitled to review or revision by the advertiser or agency.
Publisher accepts all advertisements entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. The advertiser and/ or agency will indemnify and hold harmless the Publisher from and against any suits for libel, violation of rights of privacy, plagiarism trademark and copyright infringement and other claims based on the contents.
The Publisher reserves the right to reject advertising which is not in keeping with the publication’s standards, policies and principles.
The Publisher reserves the right to add the word “Advertisement” to any ad that too closely resembles editorial pages.
The Publisher shall not be subject to any liability for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher.
The Publisher’s liability for any error will not exceed the charge for the ad in question. The Publisher assumes no liability for errors in ad content. The Publisher is not responsible for the accuracy of corrections or changes made to any advertiser’s materials.
Conditions other than rates are subject to change by the Publisher without notice. No condition, other than those set forth in this document, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher.
As used in this section, “Publisher” shall refer to Irving Levin Associates, LLC.
Contact Information:
Advertising: Editorial: Cristina Blazek-Hearty Ben Swett, Editor
203-295-4519
203-846-6800
advertising@levinassociates.com editorial@levinassociates.com
P.O. Box 1117, New Canaan, CT 06840 (203)846-6800 www.levinassociates.com
