DMU Level 5 Style & Colour - Trend Report

ISABELLA FLORENCE

AW 21/22

trend forecasting /previsioni di tendenza

ISABELLA FLORENCE

3 to 6 CONTENTS

About, Locations, Our Team, Our Values, Future Editions

9 to 26 Le Acqua

27 to 28

Le Acqua Overview

29 to 30

Le Acqua Beauty & Accessories

31 to 48

Animale Vivaci

49 to 50

Animale Vivaci Overview

51 to 52

Animale Vivaci Beauty & Accessories

53 to 70

Eterea Movimento

71 to 72

Eterea Movimento Overview

73 to 74

Eterea Movimento Beauty & Accessories

ABOUT Take a step into the world of IF, creating and invisioning the future of fashion. We research & compile bespoke trend forecasting reports with content that is globally relevant yet localised in interpretation to suit your brand & target market.

Trend Reports are intended to create insight into forecast trends, assisting with the creative process, range planning and design direction.

At Isabella Florence we have key teams to find the latest innovations in the fashion industry and those that analyse past trends to create futures. Having several head offices around the world aids us to combine different types of ideas and collabortion worldly.

LOCATIONS

MILAN Main Head Office Base

FLORENCE Sourcing & Insight Head Office

LONDON Imagery & Media Head Office

PARIS Runway & Street Style Specialist HQ

ISABELLA FLORENCE

OUR TEAM

ANDREW GEORGIADES

JEN ATKIN

EMELIE RICCI

TREND SPECIALIST

DIRECTOR, IF INSIGHT

DIRECTOR, BEAUTY

ISABELLA BIANCHI

MATILDA RUSSO

DIRECTOR, RETAIL

DIRECTOR, CATWALKS

SIENNA MORETTI DIRECTOR, COLOUR & PRINT

GABRIELLE CONTI

JOSEFINE BOTTICELLI

DANIEL GRECO

DIRECTOR, FOOTWEAR & ACCESSORIES

DIRECTOR, STREET STYLE

DIRECTOR, CREATIVE

La Nostra Valori Our Values

AUTENTICITA AUTHENTICITY

INNOVATIVA INNOVATIVE

ISPIRANDO INSPIRING

COLLABORATIVA COLLABORATIVE

DINAMICA DYNAMIC

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Edizioni Future Future Editions

@isabellaflorence

@isabellaflorence

@isabellaflorence

AW 21/22 TREND STORIES

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LE ACQUA

ANIMALE VIVACI

ETEREA MOVIMENTO

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LE ACQUA We need water to survive, no wonder we are so inspired by it. Le Acqua takes you on a journey through gradients, ripples & murky waters. Le Acqua AW21/22 consists of casual tailoring, chunky knits, with some pop of colour.

LE ACQUA COLORI CHIAVE

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IL GRADIENTE THE CONCEPT: Inspiration taken from a beach landscape, Il Gradiente pairs clothes together in a carefully, well thought out way. Trends are chunky oversized knitted jumpers, paired with straight leg utility style trousers.

TEXTILES & MATERIALS: Oversized styles, knitted and woven.

RELEVANT FOR: Jumpers, cardigans, trousers, skirts.

DROP: Autumn Transitional

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ACQUA DI MENTA

THE CONCEPT: A revisit to a key colour of AW19, biolime.

TEXTILES & MATERIALS: Oversized styles, knitted and woven.

RELEVANT FOR: Jumpers, cardigans, trousers, skirts.

DROP: Autumn Transitional

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INCRESPATURE THE CONCEPT: Ripples and ruffles of water translate through big puffy sleeves and dresses in AW21/22.

TEXTILES & MATERIALS: Oversized styles, ruffles, gathering.

RELEVANT FOR: Blouses, dresses, skirts.

DROP: Autumn Transitional

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FIUMI MARRONI THE CONCEPT: The cold, breezy air of autumn TEXTILES & MATERIALS: Knitted and casual talioring, perfect for layering throughout the cold months.

RELEVANT FOR: Cardigans, jumpers, skirts and trousers.

DROP: Autumn Transitional

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SOTTO IL MARE THE CONCEPT: Under the sea inspired.

TEXTILES & MATERIALS: Soft tailoring, jersey, knit, mixed fabrics.

PRINTS: tie dye, digital printing RELEVANT FOR: Trousers, tops, coats.

DROP: Autumn Transitional

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AUTUNNO SCURO THE CONCEPT: Autumnal hues by the water, again tie dye is seen on denim here.

TEXTILES & MATERIALS: Knitted and casual talioring, layering, RELEVANT FOR: Trousers, tops, coats, jumpers, denim jeans.

DROP: Autumn Transitional

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VERDE SPENTO THE CONCEPT: Muted mint green waters TEXTILES & MATERIALS: Power suiting, clever tailoring, enhanced waist line for a classy feminie touch, wide leg trouser styles.

RELEVANT FOR: Suits, blazers, trousers.

DROP: Autumn Transitional

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MARE D’ARGENTO THE CONCEPT: Silver seas story explores the use of silver, with hints of purple using shimmering fabrics, relecting light exactly as silver waves do.

RELEVANT FOR: Trousers, jumpers, dresses DROP: Autumn Transitional

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Elementi Chiave / key items

TENDENZE DEGLI ACCESSORI / ACCESSORY TRENDS AW21/22 Accessory trends include irridescent bags and jewellery, mini bags also continue through AW21/22. Chanel & Jacquemus are the brands to follow on these trends.

TENDENZE DI BELLEZZA / BEAUTY TRENDS AW21/22 Le Acqua beauty trends go towards soft, dewy, wet-look eyeshadows, to blended out blue hues. Blue/silver hair is rmaking a come back, with Kylie Jenner to thank, whilst the wet slick back style fits perfectly for a night out look.

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ANIMALE VIVACI Animale Vivaci takes the animal print trend to a whole new level. Changing from the norm, animal prints are transformed with vibrant colours to create visually excting looks. Animale Vivaci combines comfort, clean lines with bright patterns and embellishments, outfits that can be worn day and night.

ANIMALE VIVACI COLORI CHIAVE

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SPECIE IRIDESCENT

THE CONCEPT: Iridescence at its finest, this story explores the use of sheer, fluorescent fabrics inspired by vibrant buttefly wings. The light refelected creates powerful prints PRINT & EMBELLISHMENTS: Butterfly prints, ironed on, scattering.

MATERIALS: Sheer, fluorescent.

RELEVANT FOR: Coats, tops, joggers, dresses.

DROP: Autumn Transitional

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SERPENT ELETRICO THE CONCEPT: The collaboration of electric hues, inspired by the snake.

PRINTS : Include tie dyes, snake print, colour blocking.

RELEVANT FOR: Sweat sets, tops, coats.

DROP: Autumn Transitional

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SCHELETRO THE CONCEPT: Inspiration taken from the skeleton of insects including, butterflies and dragonflies. Clothes follow the same structure using see through fabrics to create the bones of a garment.

TEXTILES & MATERIALS: Smart tailoring to create the bones.

RELEVANT FOR: Blazers, coats, dress.

DROP: Autumn Transitional

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ESIBIRE

THE CONCEPT: Vibrant teal feathers are perfect for evening wear, where they enhance a basic style immensely TEXTILES & MATERIALS: Feather tops, trousers RELEVANT FOR: Evening wear.

DROP: Autumn Transitional

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PELLE DI RETTILE THE CONCEPT: Reptiles make a come back in AW21/22, this time more vibrant than ever before.

TEXTILES & MATERIALS: Faux leather, vinyl jackets and trousers.

RELEVANT FOR: Trousers, tops, coats, perfect for both evening and day wear DROP: Autumn Transitional

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LILLA FEROCE THE CONCEPT: Lilac is a key colour for the Animale Vivaci story and presents itself in animal form here.

TEXTILES & MATERIALS: Ruched printed mini dress RELEVANT FOR: dress, tops, evening wear.

DROP: Autumn Transitional

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PELLICCIA ACCOGLIENTE

THE CONCEPT: Vibrant fur in the cold dark months.

TEXTILES & MATERIALS: Faux fur long line coats, long knitted dresses RELEVANT FOR: Coats, dresses DROP: Autumn Transitional

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BILANCE ARGENTO THE CONCEPT: Silver scales are also a big embellishment idea for AW21/22 especially evening wear TEXTILES & MATERIALS: fish scale look knitted cardigan, layered prints, silver fabrics RELEVANT FOR: Trousers, tops DROP: Autumn Transitional

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Elementi Chiave / key items

TENDENZE DEGLI ACCESSORI / ACCESSORY TRENDS AW21/22

TENDENZE DI BELLEZZA / BEAUTY TRENDS AW21/22

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ETEREA MOVIMENTO Inspired by dance Etera Movimento story brings together movement of fabrics with the movement of the human body. Fabrics are carefully curated to provide comfort and stylishness.

ETERA MOVIMENTO COLORI CHIAVE

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SOGNO BIANCO THE CONCEPT: Delicate, beautifully made white & cream fabrics. Layering lace and floral embroidery.

TEXTILES & MATERIALS: Lace, embroidered garments, ruching, puffy sleeves.

RELEVANT FOR: Skirts, blouses, shirts DROP: Autumn Transitional

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SECONDA PELLE

THE CONCEPT: Second skin story allows fabrics to sit like a glove. Performing well to allow every kind of movement of the body.

TEXTILES & MATERIALS: Ribbing, jersey, lycra, cotton RELEVANT FOR: Leggings, jumpers, sweatshirts DROP: Autumn Transitional

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IL BALLERINO THE CONCEPT: Life of a ballerina is tough, comfort and being able to move freely is key.

Soft lines to enhance the body slightly.

TEXTILES & MATERIALS: Soft cottons, silks, jersey.

RELEVANT FOR: Wrap overs, ballet skirts, slip skirts, cardigans.

DROP: Autumn Transitional

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MAGLIA ETEREA THE CONCEPT: Fine knits create wonderfully soft lines on the body, figure hugging and cozy TEXTILES & MATERIALS: Knitted garments perfect for layering throughout the cold months.

RELEVANT FOR: Dresses, jumpers, tops DROP: Autumn Transitional

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ALLUNGARE

THE CONCEPT: Fabrics that stretch and move with the body TEXTILES & MATERIALS: Knitted jumpers, tight fitting leggings.

RELEVANT FOR: Jumpers, leggings, joggers DROP: Autumn Transitional

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DANZA VERDE

THE CONCEPT: Inspired by the way geen silk moves.

TEXTILES & MATERIALS: Silk, satin, chiffon.

RELEVANT FOR: Cropped suit set, skirts, coats DROP: Autumn Transitional

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SUPER MORBIDO THE CONCEPT: Cozy wear inspired by Kim Kardashian Wests skims ‘cozy’ collection. Ethereal to touch, beautifully soft.

TEXTILES & MATERIALS: Knitted pyjama style garments.

RELEVANT FOR: jumpers, joggers, tops..

DROP: Autumn Transitional

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YOGA BLU THE CONCEPT: Yoga blue is a key colour for AW21/22, it creates a calm feeling.

TEXTILES & MATERIALS: Nylon, cottons, polyesters and jerseys RELEVANT FOR: Leggings, puffa jackets, tops DROP: Autumn Transitional

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Elementi Chiave / key items

TENDENZE DI ACCESSORI / ACCESSORY TRENDS AW21/22

TENDENZE DI BELLEZZA / BEAUTY TRENDS AW21/22 Eterea movimento beauty trends consist of soft peachy, bronzey glows highlighting the cheekbones, eyes and nose. Hair styles are low loosely done buns, soft waves and blunt cuts for a effortless look.

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