the most effective radio advertising opportunity available
Delivers a unique audience!
In-language, large purchasing power, unique purchasing habits.
High impact branding!
Most popular Hispanic media, Higher response levels (Prefere to listen than to read).
Largest reach!
Content of interest, Hourly schedule, delivers reliable audience.
HNS newscast’s reach over 2 million Spanish-speaking people daily in the South East. Based upon recent Arbitron and Radar reports HNS shows AQH 53,150 M Street: More than 53,000 people per hour.
IS RIGHT FOR YOU!
Hispanic News Service is recognized as leader in Spanish language media production in the southeast US.
MULTIMEDIA SPANISH PRODUCTION
Services • • • • • • •
Newscast System Commercial Production Hispanic Market Intelligence Public Relations Graphic Design Voice-Over Translations
Dynamic and customized news segments HNS is the only customized news service for the spanish radio broadcast in the hispanic market. High quality Local, Regional and International news. • Informative content, professional voice talent and audio mixing are distinguishing qualities that result in attracting listeners, delivering high value for the business that wants to effectively promote products or services. • Leading industry research indicates that Spanish-speaking radio audiences have higher response levels to advertising during news programming.
13% of Spanish News/Talk listeners live in a household planning to buy a new vehicle within the next 12 months. Spanish News/Talk listeners spend an average of $106 per household a week on groceries.
Spanish News/Talk Audience 60% of Hispanics listen to Spanish News/Talk at home. Most listeners tune in during the morning and midday, Monday through Friday. Research indicates that Spanish News generates a high level of trust among Hispanics, providing advertisers a powerful opportunity to establish loyalty to their brand.
Spanish News/Talk RADIO is particularly popular among Hispanics in the South Atlantic region. also performs well in the Middle Atlantic States.
HISPANIC MARKET BEHAVIOR
Spanish News/Talk Purchasing Behavior
South Carolina
HNS RADIO NETWORK AFFILIATES
El Sol: WAZS 98.9FM North Charleston WAZS 980AM Charleston North Charleston LIDER: WOLI 103.9FM Greenville - Spartanburg WOLI 910AM Greenville - Spartanburg
Georgia
Tennessee
La Favorita: WAOS 1600AM Austell - Atlanta WXEM 1460AM Gainesville North East Georgia WLBA 1130AM Buford - Gainesville
ESTRELLA: WIVG 96.1FM Memphis, TN Tunica, MS LA NUEVA ACTIVA: WNVL 1240AM Nashville - Franklin Smyrna - Murfreesboro
North Carolina La Ley: WYMY 96.9FM Goldsboro - Raleigh Durham - Chapel Hill LA MEJOR: WNMX 106.1FM Charlotte Monroe - Hickory
Tel 404.358.1162 Fax 678.287.8501
w w w. h n s m e d i a . c o m info@hnsmedia.com
Alabama LA DOBLE X: WJHX 620AM WZGX 1450AM
Florence - Decatur Huntsville Birmingham - Bessemer Hoover