Isabela Araneta A portfolio featuring selected works from 2013 - 2015
4 The Barista Box 16 Terminal 20 YSTYLE 24 Kinetic Aesthetic 26 Penguin Books 30 The Curator Cocktails 34 Honeycomb Communities 42 Chefs & Bakers 48 Escapades 54 PABAON
4
The Barista Box 2014
Barista Box is a passion project founded
by
Miguel
Santiago
and
myself. What started as giving away free coffee in the ADMU campus, eventually became our own coffee truck run solely by students of the university. We have been recognized by those familiar with the coffee industry as one of the best cafes that serves specialty coffee in Manila. Featured are some collaterals of the brand’s identity and art direction.
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Barista Box - Truck and Emblem design
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Barista Box - Collaterals
From left to right Truck location inside the ADMU campus; Truck emblem; Custom hats and aprons for the baristas
Photos by Kimi Juan and Andi Fandino
10
Barista Box - Screenprinted Menu Design
12
Barista Box - Promotional Video Design
For the opening of the Barista Box truck in Ateneo, we released a 15 second
promotional
video
which
featured hand-drawn cel animation.
13
Barista Box - Promotional Video Design
14
Barista Box - Illustration
An homage to the original coffee brewing equipment we used for Barista Box.
16
Terminal 2014
Chosen as best poster for Transit: Ateneo Fine Arts Festival 2014. The
illustration
take
on
the
shows
idea
of
a
playful
an
airport
carousel / conveyor belt containing miscellaneous items crammed into glass boxes. The Japanese characters can be translated into “Terminal.�
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Terminal - Details
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Terminal - Details
20
YSTYLE 2013 Artist Feature in the Phillipine Star
I was commissioned to create the YSTYLE logo for the month of October in 2013. I wanted to capture the ecletic and elegant lifestyle they wanted to exude by creating vibrant jellyfish.
22
YSTYLE - Jellyfish Illustration
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Kinetic Aesthetic 2013
A typographic poster inspired by the work of Si Scott. This poster was used as promotional material for the event Kinetic Aesthetic for the Loyola Film Circle in Ateneo de Manila University.
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Penguin Books 2013
A
personal
project
on
recreating
classic Penguin Book covers by doing pattern and color studies.
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Penguin Books - Details
29
Penguin Books - Details
30
The Curator 2014
The
Curator
commissioned
Coffee me
& to
Cocktails create
a
typographical promo for their new cocktail classes, which they cleverly call as “Sunday School.�
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32
33
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Honeycomb Communities 2014
Honeycomb Communities is acompany that made building communities their business. Simply put, they’re people who are interested in dialogue. They specialize in marketing consultation whose
client
list
includes
Fully
Booked, EDSA BDG, and Metrobank Group Companies. This is a rebranding proposal in collaboration with the founder of Honeycomb Communities.
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36
Honeycomb Communities - Logo and Lock-ups
2.75x 0.5x
x
2.5x 0.5x
12y y
y y
5.5y y
y
24.5z z
z
z z
z
11.75a
a 2a 0.5a
37
Honeycomb Communities - Color Themes
PANTONE P 10-9 C
PANTONE P 10-6 C
C: 0 M: 7 Y: 24 K: 4
C: 0 M: 19 Y: 72 K: 0
C: 70 M: 64 Y: 63 K: 65
R: 244 G: 224 B: 190
R: 255 G: 206 B: 98
R: 42 G: 42 B: 42
F4E0BE
FFCE62
2A2A2A
24 38
Honeycomb Communities - Collaterals
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Honeycomb Communities - Collaterals
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Honeycomb Communities - Collaterals
Photos by Teo Esguerro
42
Chefs & Bakers 2015
I was commissioned by the baking supply
store
Chefs
&
Bakers
to
illustrate a gigantic wall installation for their new flagship store and studio based in Bacolod. “Cake It Easy� is a 11ft. x 7ft. infographic
educating
bakers
and
cake enthusiasts on topics regarding cakes and cake decoration.
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Chefs & Bakers - Cake Illustration Details
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Chefs & Bakers - Full Infographic
48
Escapades 2013 First Place at Numina Spaces: Expanding Limited Dimensions
Escapades is about finding your own escape. It’s about going beyond your boundaries and your comfort zone. In every space, there is an image of escape and exploration. Only through escaping can we truly test and defy our own limits.
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Escapades - Details
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Escapades - Details
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Escapades - Details
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Escapades - Details
54
PABAON 2014 - 2015
PABAON is my Information Design thesis regarding coffee sustainability and development in the Benguet and Mountain Province regions. My project provides tools for the children of farmers in Benguet into learning better methods of processing green coffee. I partnered with Kalsada, a social enterprise helping boost local coffee into the global market, in order to create this livelihood project for the children in Caliking, Benguet.
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PABAON - Custom Typeface
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PABAON - Typeface Application
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PABAON - Toolbox, Tools, and Resource Books
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