IN THE INDUSTRY
Cosentino Expands Reinvented Showroom Experience Cosentino Chicago City Center
With a new showroom concept that streamlines the entire design process for both homeowners
both industry professionals and design enthusiasts. “Fulfilling the need for a new showroom model
and designers alike, Cosentino, the Spanish world
that inspires and streamlines the entire design
leader in the production and distribution of
process required Cosentino to bravely look beyond
innovative surfaces for architecture and design, revamped its Cosentino City Center experience with the introduction of its new Chicago location in September, and Atlanta in October — both the first of their kind in North America. A Transformed Approach to Inspiration and Sourcing
Serving as a holistic design hub with highly immersive tools to aid in the sourcing process, both Chicago and Atlanta City Centers boldly reimagine the traditional showroom experience by focusing on an all-encompassing design experience rather than merchandising its own products. Merging the best
the surface — literally and figuratively — to cultivate something more comprehensive, inspiring and valuable for our clients and customers,” said Eduardo Cosentino, CEO of Cosentino North America and EVP of Global Sales. It’s luminary: The new Atelier, or design workshop, is where guests have access to Cosentino’s full product offering and an expansive selection of globally and locally sourced textiles, tile, cabinetry samples and plumbing fixtures — carefully curated in collaboration with the City Center staff and Cosentino’s global marketing and expansion teams. Current brands featured in both Chicago and Atlanta’s Ateliers include Naturtex, Gancedo, and Taschen. Here, inspiration manifests in mood board form, which can be instantly captured and digitized
digital innovations with opportunities to touch and
through a ceiling-mounted camera above the Atelier’s
feel materials, this showroom concept marks a major
worktable. Expressing excitement about the Atelier,
evolution in how Cosentino serves and connects with
Cosentino said, “The tactile and sensorial elements International Surface Fabricators Association • Vol. 14 / Issue 4 • 17
