Leveraging Remarketing and Retargeting: Strategies to Reengage Potential Customers By Anthony Milia
Are you capturing the full value from your website traffic? How much revenue are you wasting by not using retargeting
to follow users across the web, displaying relevant ads based on the products or pages they viewed.
and remarketing? Did you know that 26% of users who visit
Think of retargeting as those online ads that follow you
your site without purchasing anything will return and likely
around after you’ve looked at something on a website. If you
buy from you through retargeting?
peek at a pair of shoes but don’t buy them, retargeting makes
1
According to a study by Ruler Analytics on 14 industries,
sure you keep seeing ads for those shoes on different websites
the average conversion rate is 3.3%. If you do retargeting and
you visit. It’s all about nudging you to go back and buy them.
remarketing well, you can bring back the remaining 96.7%.2 At this stage in online marketing, where prospective customers are overwhelmed with options, retargeting and remarketing strategies are a must for every stone, kitchen and bath business. This article will show you some strategies that have worked and how to implement them to bring back leads and convert. What are Retargeting and Remarketing?
Remarketing Remarketing is more broadly used to mean reengaging customers through direct email. It involves sending emails to customers who have left items in their shopping cart or previously purchased, encouraging them to revisit the website, complete a purchase, or check out new products. For example, if you add those shoes to your cart but leave the site without buying, you might get an email later saying, “Forgot something? It’s still waiting for you!” It’s like getting a little reminder in your inbox to finish what you started. Understanding the concept is one thing, but mastering the art of using it effectively, especially for your countertop fabrication business, is another. How can you make this
Retargeting and remarketing are age-old marketing strategies that have been used for generations and will remain relevant for generations to come for their effectiveness in closing deals. Retargeting Retargeting is associated with online ad placements. It is
marketing strategy work for you? What are the Benefits of Retargeting and
Remarketing for Your Countertop Business? • Retargeting and remarketing offer a range of benefits for your countertop business, making them crucial strategies for enhancing your digital marketing efforts. Here’s how
focused on serving targeted ads to potential customers based
these techniques can help boost your business:
on their previous online activities. This method uses cookies
• Increasing Conversion Rates: Targeting previous visitors
16 • Vol. 17 / Issue 4 • International Surface Fabricators Association
