“ COSMOPOLITAN : THE BEST THAT YOU CAN BE ” An Internship report submitted to Department of Fashion Communication NIFT-Bengaluru In partial fulfilment of the degree of Bachelor’s of design in Fashion Communication
Guided By Dr Vibhavari Kumar Associate Professor Submitted by Ishita Srivastava VII Semester BD/14/1006
Department of Fashion Communication National Institute of Fashion Technology Bengaluru - 560102
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CERTIFICATE
CERTIFICATE This is to certify that the Industry Internship titled “ COSMOPOLITAN : THE BEST THAT YOU CAN BE� is a record of work done by the student, Ishita Srivastava BD/14/1006, as a Regular student for the degree of B.Des Fashion Communication during the period of 01/06/2017 to 25/07/2017, which represents as independent work and does not form the base for any previous work.
PLACE: Bengaluru DATE: 18th August 2017
Under the Guidance
Dr Vibhavari Kumar, Associate professor
Department Of Fashion Communication National Institute of Fashion Technology Bengaluru - 560102.
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JOINING LETTER
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RELIEVING LETTER
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ACKNOWLEDGEMENT
This industry internship has taught me a lot, I have matured professionally because of this experience and have come one step closer to becoming a full fledged professional. I made really great friends and learnt a lot of different professional aspects from each one of them. I would like to thank everyone who has helped me throughout my journey of these two months. I would like to thank Ms Nandini Bhalla for providing me with an opportunity of interning under her guidance. I would like to thank my Industry mentor Ms Amandeep Kaur the Fashion Editor of the Cosmopolitan magazine. She taught me a lot, and mentored all my work pushing me a step forward with each assignment. I would like to thank Mr Samar Rajput and Ms Meghana Sharma for handholding every time it was required and giving me a new perspective about fashion and beauty. It was a much required exposure. I would like to thank my College mentor Dr Vibhavari Kumar, for her time to time guidance and feedback. Lastly, I would also like to thank my family who were very supportive during this period of two months.
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CONTENTS
ABOUT THE INDIA TODAY GROUP ABOUT COSMOPOLITAN MAGAZINE ABOUT THE READERS DEPARTMENTS WITHIN THE MAGAZINE SECTIONS OF THE MAGAZINE THE CALENDAR THE TEAM ORGANISATION STRUCTURE FLOW OF INFORMATION RATE CARD AND MARKETING LEARNING AND UNDERSTANDING CONCLUSION
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ABOUT THE INDIA TODAY GROUP
Living Media ( India Today Group ) is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet. LMI was founded in 1975 and its first publication was India Today International which was a fortnightly news magazine. It is a private company, falling under the mass media industry. Aroon Purie is the Chairman and Editor-in-Chief and Ashish Bagga is the CEO. Majorly known for Broadcasting, publishing, radio, television, web portals etc. OWN BRANDS India Today WonderWoman.in Business Today DailyO Money Today Travel Plus Gadgets and Gizoms Design Today SUBSIDIARIES TV Today Network (Aaj Tak, Headlines Today News, India Today Television, Tez Tv and Delhi Aaj Tak) Oye 104.8 FM Thomson Press (Printing business) Music Today (Music publishing business) BagItToday.com (Online Shopping Website) JOINT VENTURES AND FOREIGN BRANDS Cosmopolitan Harper’s Bazaar Harper’s Bazaar Bride Good Housekeeping Golf Digest Harvard Business Review Mail Today (a joint venture with Daily Mail) Men’s Health Prevention Reader’s Digest Scientific American Robb Report
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ABOUT COSMOPOLITAN MAGAZINE
The Indian Woman today handles it all. A zip-ahead career that is challenging and fulfilling. And a burgeoning bazaar of products that ensures they keep pace with style. Todays woman makes more money and spends more money than they ever did. And she has begun taking charge. Who but the world’s largest selling young women’s magazine understands women better? Designed to reflect the fluid attitude of women who want it all, COSMOPOLITAN plays big sister, best friend and favourite doctor every month, offering advice, dictating style and trends. The range of issues and straight-talk features cover relationships, sex, career, health and almost every imaginable aspect of the new woman’s life and style. Cosmopolitan isn’t just a magazine, it’s a religion. The India Today Group launched the Indian edition of COSMOPOLITAN in 1996 under licence from the Hearst Corporation of the US. Now in its 21st year in India, Cosmopolitan is the world’s largest selling magazine, with 200 million readers annually in a 100 countries. It is published in over 26 languages, but at its core, it speaks only one – that of fun fearless females globally. Each month Cosmopolitan features some of the biggest celebrity names on its cover; it has launched the glamour careers of more gorgeous girls than we can count. Top Indian actresses, models and singers have been on the cover of Cosmopolitan before the rest of the world recognised their spark-because we know a fun fearless female when we see one! When we put someone on the Cosmopolitan cover, we acknowledge her right to be counted among the best in the business. Perhaps most unique is the way in which Cosmopolitan blends glamorous and gutsy, intimate and open-minded. It brings women across the world in countries as diverse as Finland, South Africa and India, together on a common platform. Cosmopolitan inspires young smart & fabulous women to be extraordinary in all aspects of life. Cosmo brings an edgy and interesting topics about career and money, trends in the digital world, fashion and beauty, health and relationships, culture and celebrities. Their mission is to initiate the topics that are most relevant to young women, members of the millennial generation, and to have their voice heard. Their goal is to expand the horizons of our readers, give them a different perspective and enable them to live a fulfilled life. Love, sex, relationships and men are at the heart of Cosmopolitan, but there’s also style and beauty, health and fitness, work and leisure, celebrity and entertainment. Cosmopolitan is about celebrating women; it supports, encourages, entertains, amuses, inspires and uplifts-helping its readers be the very best that they can be. For a girl who thinks of herself as fun and fearless, there’s simply no other magazine.
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
ABOUT THE READERS
READERSHIP PROFILE Mostly young and middle aged women, who are career oriented or home makers, earns as well as spends well. Fashion and Health conscious ladies, seeking for advice about beauty, sexual health, fashion, fitness etc. Women looking for a platform to open up about their problems, or open heartedly talk about certain issues. Women who want their voices to be heard, and get inspired by other fearless women and be able to relate to them. 62% of the cosmopolitan readers fall between the age of 20 - 30 years of age. 90% of the cosmopolitan readers own at least 2 premium handbags. 50% of the cosmopolitan reader believe that looking good is the most important thing. 33% of the cosmopolitan readers believe in being a trend setter and is their primary goal. 71% of the cosmopolitan readers believe in experimenting their style on a daily basis. 85% of the cosmopolitan readers want to be the best dressed person in the room. Cosmopolitan total circulation: 4,30,353 Adult readership: 1,804,000 Circulation Breakup Regions South India Delhi NCR Mumbai Others Female 88% Male 12% Age Structure 12-19 ………………………… 17.8% 20-29 ………………………… 44.1% 30-39 ………………………… 16.0% 40-49 ………………………… 13.1% 50-65 ………………………… 8.40% 66+ ………………………… 0.60%
Circulation 44,000 40,000 35,000 26,000
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EVENTS ART/CREATIVE FEATURES BEAUTY EDITORIAL FASHION ACCOUNTS/FINANCE MARKETING DIGITAL
Big celebrities have been on Cosmo cover!! Like Priyanka Chopra, Sushmita Sen, Anuska Sharma, Sonam Kapoor, Sharaddha Kapoor, Sonakshi Sinha, Katrina Kaif, Jacquline Fernandez, Nargis Kangana Ranaut, Parineeti Chopra, Lisa Haydon, Kalki Koechlin etc.
DEPARTMENTS WITHIN THE MAGAZINE
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SECTIONS OF THE MAGAZINE
YOU TELL US CONFESSIONS ASK COSMO ANYTHING UPFRONT FAST GLAM ( latest trends ) Beauty : Hair and Makeup products Accessories Footwear Clothing Street style COSMO INTERVIEW LOVE AND LUST ( stories, advice, and tips about love and sex ) YOU YOU YOU ( everything about you ) ONLY IN COSMO ( exclusive launches, stories etc ) BODY LOVE ( about self love, fitness of the body and mind ) WORK/CAREER QUIZ FASHION AND BEAUTY ( Big Fashion and Beauty shoots ) LIFESTYLELIST ( lifestyle products/brands trend) COSMO ASTRO SHOPPING GUIDE LAST WORD SPLITS ( extra clothes or accessories of the specific trends that we shot, to give people more option )
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JANUARY: THE NEW /BEGINING ISSUE
FEBRUARY: THE LOVE ISSUE
MARCH: THE DIGITAL ISSUE
APRIL: THE SUMMER ISSUE
MAY: THE SWIMSUIT ISSUE
JUNE:THE DENIM ISSUE
THE CALENDAR
JULY: THE REAL GIRL ISSUE
AUGUST: THE FASHION ISSUE
SEPTEMBER: THE ACCESSORIES ISSUE
OCTOBER: THE ANNIVERSARY ISSUE
NOVEMBER: THE BEAUTY ISSUE
DECEMBER: THE PARTY ISSUE
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EDITORIAL Editor-in-chief Nandini Bhalla Editorial Co-ordinator Kavita Sharma Assistant Editor Meghana Sharma FEATURES Editor Saumya Vohra Junior Writer Nitya Kanoria Writer Akshita Jolly Junior Writers Bhavya Sood, Nikita Upadhyay, Sakshi Dhyani Contributing Social Media Manager Pratik Aswal FASHION Editor Amandeep Kaur Fashion Stylist Samar Singh Rajput Contributing Stylist Zunaili Mallik Runner Rahul Jaiswal ART Chief Designer Satendra Sharma Senior Designer Ravi RG Contributing Designer Mandeep Singh PRODUCTION Chief Production Gajendra Bhatt Deputy Manager Production Shovan Banarjee CREATIVE Art Director Siddharth Kapil Assistant Art Director Vidhi Manipuri MARKETING Deputy General Manager Sumeet Batra Senior Manager Akshat Upadhyay Manager Ayush Gupta
THE TEAM
Nandini Bhalla
Zunaili Mallik
Amandeep Kaur
Meghana Sharma
Samar Singh Rajput
Pratik Aswal
Saumya Vohra
Nitya Kanoria
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EDITOR-IN-CHIEF Aroon Purie
GROUP CHIEF EXECUTIVE OFFICERS AND PUBLISHER Raj Chengappa
PUBLISHER Manoj Sharma
EDITORIAL
FEATURES
EDITOR
EDITOR
Nandini Bhalla
Saumya Vohra
ASSISTANT EDITOR
WRITER
Meghana Sharma
Akshita Jolly
EDITORIAL CO-ORDINATOR
JUNIOR WRITERS
Kavita Sharma
Nitya Kanoria, Bhavya Sood, Nikita Upadhyay and Sakshi Dhyani
SOCIAL MEDIA MANAGER (Contributing) Pratik Aswal
ORGANISATION STRUCTURE
COSMOPOLITAN MAGAZINE EDITORIAL
FASHION
ART
EDITOR
CHIEF DESIGNER
Amandeep Kaur
Satender Sharma
STYLIST
SENIOR DESIGNER
Samar Singh Rajput
Ravi RG
STYLIST (Contributing)
DESIGNER (Contributing)
Zunaili Mallik
Mandeep Singh
FASHION INTERNS
CREATIVE
Anubhuti Arya, Annie Bharadwaj Ishita Srivastava, Urvashi Katuria and Ritu Pande
ART DIRECTOR
RUNNER
ASSISTANT ART DESIGNER
Rahul Jaiswal
Vidhi Mirpuri
Siddharth Kapil
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FLOW OF INFORMATION
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RATE CARD AND MARKETING
RATE Regular pages ( approx ) Full page: Rs 1,75,000 Double page: Rs 3,30,000 Quater page: Rs 66,000 Half page: Rs 75,000 RATE Premium pages ( approx ) Cover page: Rs 8,50,000 Back cover: Rs 6,50,000 Inside Front: 4,50,00 Inside back: Rs 3,85,000 Effectiveness Of Cosmopolitan Magazine Advertising: Message Impact Audience Interest Repeated Exposure Ways In Which Cosmopolitan Magazine Deliver Engagement: The strong positive brand values of the Cosmopolitan Magazine can transfer onto the advertisements. Because advertisements are relevant and valued, ad clutter is not a problem in Cosmopolitan Magazine. Readers take action as a result of seeing advertising in Cosmopolitan Magazine. Targeting with precision and without wastage is a key strength of Cosmopolitan Magazine. Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction. Advertising in Cosmopolitan Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
LEARNING AND UNDERSTANDING
CONTENTS DAILY REPORT SOURCING AND RETURNS UNDERSTANDING, PROCESS, SOURCING, RETURNS AND VISUAL DOCUMENTATION. UNDERSTANDING THE COVER ANATOMY AND PATTERN ASSIGNMENT 1 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING, VISUAL DOCUMENTATION OF THE PROCESS AND OUTCOME PRINTED IN THE MAGAZINE ASSIGNMENT 2 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING, VISUAL DOCUMENTATION OF THE PROCESS AND OUTCOME PRINTED IN THE MAGAZINE ASSIGNMENT 3 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING, VISUAL DOCUMENTATION OF THE PROCESS AND OUTCOME PRINTED IN THE MAGAZINE ASSIGNMENT 4 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING (PRE, WHILE AND POST THE SHOOT), VISUAL DOCUMENTATION OF THE PROCESS AND OUTCOME PRINTED IN THE MAGAZINE ASSIGNMENT 5 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING, VISUAL DOCUMENTATION OF THE PROCESS AND OUTCOME TO BE PRINTED IN THE MAGAZINE ASSIGNMENT 6 BREIF, UNDERSTANDING, PROCESS, CONTRIBUTION LEARNING, AND OUTCOME PRINTED IN THE MAGAZINE SHOPPING GUIDE AS AN OUTCOME PRINTED IN THE MAGAZINE PRODUCT SHOOT
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
Week 1:
Week 3:
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Sourcing for Amandeep Kaur - getting the sourcing letter from the editor in chief. Giving it to the brand, picking up selected pieces; For July cover shoot. Assisting is making looks.
Sourcing for Amandeep Kaur for the BIG Fashion shoot, fall winter issue ( august). India’s special, Trend: layering Indian prints, textiles, embroideries and embellishments with western silhouettes. Making looks by mixing and matching to create contemporary looks.
Sour cove them emb Help cove
Helping with the fashion contents of “ 80’s trend with Nokia”. for the Instagram handle. (For the Client) Taking screenshots of the Editor’s picks for the instagram handle upload.
Returns for Vaani Kapoor’s Cover shoot by Amandeep Kaur. Looking up people with great sense of style for the street style section.
Week 2:
Week 4:
Sourcing for Samar Singh Rajput – high fashion “ slogan” and “ no pants, no problem trend” fall/winter issue (august). Making a note of everything making looks.
Assisting Amandeep Kaur for the big fashion shoot at Chandini Chowk.
Finding out interesting people for confessions page, and getting their consent for publication. Trend Watch for the India’s Special shoot, from Amazon Fashion Week Fall/Winter 2017. Eye for – Indian prints, textiles prints, textiles, embroideries and embellishments with western silhouettes. And, garments in jewel tones in western sillouettes. As well as making a list of designers who have such pieces, and requesting for sourcing. Trend watch and credits for the Fishnet Trend page.
DAILY REPORT
Returns for the previous Samar’s Big Fashion shoots. Searching stories for the online portal and helping the writers with streaming hot news or gossip that can be talked about, something that’s worth seeking readers attentions. Research for the high quality pictures of the en listed beauty products for the beauty section.
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Week 5: Sourcing for Amandeep Kaur for the august cover shoot of Kalki Koechlin, Folk being the theme, looking for jewel tones and embroideries. making looks for the shoot. Helping with the interview questions for the cover story. Making the shopping guide page, and Editor’s note Credits page. Trend Report for fall winter 2017.
Week 6: Compiling and Analyzing the Trend Report and coming out with a jest of Trends. Selecting major and minor trends, colour, prints, fabrics, silhouettes, beauty, bags, shoes and jewelry. Learning: Making a trend report is a tedious job, It requires knowledge about the major and minor brands/designers and an eye for details. Going through exactly about 485 shows of each and every designer from vouge.com for detailed study and picking out repetitive trends. Also, Going through vogue.in and making a trend report for Indian trends as well. Referring to Trend Reports by Vogue international for reference.
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
SOURCING AND RETURNS
UNDERSTANDING: What is Sourcing? As a part of promotion the high street brands and luxury brands offer products from their latest collection to be featured in the magazine. What to Source? The high street brands are visited and as per the theme products which includes, jewellery, shoes, bags, accessories etc are picked up as per the theme and the mood board. From the luxury brands look books are requested of whatever is available in India and as per the theme the available pieces are selected. PROCESS: The story is proposed by the stylists, in the meeting. As per the selected story, the stylists prepare for the story. The preparation includes preparing a mood board, arranging the model as per the look, fixing up a make up artist, and a photographer. The mood board is forwarded to the model agency/ model. If the model is approached directly the details are shared with her or her PR. If in case the agency is contacted they respond with the options that will/ can be suitable for the story. The photographer and makeup artist are approached too who would work on the similar lines on the story. SOURCING: Trend watch- All the latest fashion shows are followed and the brands are followed. As per the story the PR person of brands are contacted and the required dresses are asked for. Since very less options are available in India as per the theme whatever is available is courted to the office. So those options are provided to choose from, mostly for the luxury brands like: Ferragamo, Dior, Channel, Fendi, Missoni and Roberto Cavalli. Notes of everything received and sourced are prepared and pictures are clicked too. ( for easy returns )
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
Sourcing Letter
Scanned by CamScanner
As per the mood and the story of the shoot, the High-street brands like: Zara, Forever 21, H&M, Cover Story, Charles and Keith, Vanilla Moon, Aldo, Steve Madden, Adidas, Scotch and Soda, The Collective, Accessorize, Ayesha, Mango etc; are visited and the required pieces are picked up. On visiting the store, we select items that go well with our theme and a challan is prepared. Only 5-7 items can be picked and that too within the duration of 7-8 days it has to be returned. A list of the items brought and received via courier, is prepared to keep a track of everything so that nothing gets misplaced. After the looks are made Once everything is done, the looks are packed in the suitcase ready to go and the remaining pieces are kept back in the fashion closet. RETURNS: Once the shoot is done, everything is sorted out and separated. Making sure that the high street brands have no makeup of mud stains they are packed back for the returns to the store. If the stains are found, it is given for dry cleaning. The received pieces are packed carefully in the cartons after tallying with the notes and the pictures clicked. The challan is prepared and sent to the dispatch team for courier.
Clockwise for this page: Amrapali challan of the items sourced for the August big fashion shoot, Presto dry cleaning bill, for the Kate Spade white t-shirt to get the makeup stain removed used in July issue for the interview. The register prepared for all the items received with the category and the quantity mentioned along with the brand and the date of reception. Picture of the Courier received from Puspak Vimaan for Amandeep Kaur to be used in July issue for Vaani Kapoor’s shoot.
The list prepared for what was received in what quantity and from what brand and other details too. Notes from two separate shoots above and below.
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
UNDERSTANDING THE COVER
The Cosmo cover look has a set pattern. It has a body fitted sexy kind of look, It is a stereotype of beauty. Mostly the curve are shown in figure hugging dresses, Cleavage and legs are exposed at times too. Over all look and feel is young, beautiful, sexy and confident so that the readers aspire to be this, and be able to relate to them
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ASSIGNMENT 1.
BRIEF : Finding out interesting people for the Confessions page, and trendy people for Street Style page; getting their consent for publication. UNDERSTANDING: What is “Confessions page”? Cosmopolitan offers a platform for the ladies, to be able to open heartedly speak about anything and everything, hence Confessions page is a place, where people can make upfront confessions and take responsibility for it. Who to approach? Girls and guys who are open and straight forward in nature. Who have enough guts to confess infront of the world and not be shy or guilty about it. Who are popular amongst their peer, and who’s confessions will be anticipated and enjoyed by the readers. What is “ Street style page”? Street style page is a platform where we put pictures of Real Girls, mostly bloggers, vloggers, college going girls etc who have a really trendy sense of style and are highly fashionable. Who to approach? Girls who are really trendy, have an edge over other girls in terms of style. Who follow fashion and are bold enough to show it off. PROCESS: Confessions Following people’s Instagram stories, making a list of famous enough people, to whom reader’s would be able to relate themselves with. Approaching them, asking for confessions. Asking for their consent for getting the matter published. To provide a visual, also requesting/clicking pictures of the people confessing ( if they are fine with it ) Street style Follow the girls apt for the street style segment on social media. Catch hold of the, at events and click pictures, or ask them for the most trendy picture they can get clicked exclusively for Cosmopolitan magazine Street Style segment. Forwarding everything to the Writer and getting it approved by the Editor, once the page layout is made by the art team and the content is filled in.
PROCESS
Confessions Cosmo readers share their most shocking stories and steamiest secrets.
“In school, we were given an assignment to describe what this simile in a particular story meant. It was something to do with an elephant . I had no idea what it was, so I wrote a page describing the ‘smile’ of an elephant instead. Obviously, I got a zero.” —NIHARIKA G., 22
“MY EX BESTFRIEND’S CRUSH WAS ACTUALLY CRUSHING ON ME WHILE I WAS STILL FRIENDS WITH HER. HE STARTED TALKING TO ME A LOT, AND SENDING ME FLIRTY TEXTS. THING IS, I KINDA LIKED IT… IS THAT TERRIBLE?”
“A monkey snatched my Kylie Jenner Lip Kit, and I chased him down for it. It was too precious for me to just let it go.” —DISHA L., 27
“I was out for dinner with a group of friends, and just for fun, we decided to try the dine-and-dash thing. We just made a run for it, without paying the bill. The staff actually chased after us, and followed us all the way home. What followed is too brutal for print!” —VAISHNAVI B., 20
—SAUMYA V., 21
“My boyfriend and I once went away to this cosy hotel. The place had an old-school brass bed, and somehow while we were banging away, my head slipped between the bars, and got temporarily stuck. I managed to get out of it, but my neck was so sore all weekend that it kinda put a damper on things.” —AASHNA M., 25
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GUYS CONFESS “My flatmate and I started watching Gossip Girl, thinking it would be a laugh. Three seasons in, and we were hooked. One day, I came back to discover that he was secretly watching the next season—behind my back! We had a massive fight.” —AKASH J., 23
FOR MORE GREAT STORIES, VISIT COSMO.IN
OUTCOME, TO BE PRINTED IN THE MAGAZINE
Confessions July.indd 2
02/07/17 1:25 am
fast glam
STREET STYLE
We took the battle of the best-dressed to the streets, and were impressed by your style picks and cool looks.
ANKITA JAIN, 26 “When most people think ‘leather’, they mean jackets or pants. For me, leather tops (especially with bell sleeves) are an A/W biggie waiting to happen.”
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Streetstyle july17.indd 2
VASUDHA GUPTA, 23 “I love the military jacket—always have. I’ve paired mine with lace-up boots and fun socks to get that armycool vibe I’m going for.”
THIRA GOSWAMI, 21, “Flannel, plaid shirts are hot RN, and my way to work one is over teeny-tiny shorts. It balances out the anti-fit.”
By: SAMAR RAJPUT
SARRAH ZAFAR, 21 “The oneshoulder thing can border on a bit too much, so even it out with something big and flowy (like this kimono jacket) to avoid looking OTT.”
ANUSHKA JAIN, 20 “A good way to wear an explosion of colour? On a canvas of white! Hence the loud, embroidered bag and the pom-pom gladiators.”
FOR MORE GREAT STORIES, VISIT COSMO.IN
04/07/17 4:11 pm
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
JULY 2017, `150
How to Have Great SEX BY REAL WOMEN WHO ARE HAVING IT
WHAT TO DO WHEN HE SCREWS UP
THE LAST OF THE MOST #INSTAWORTHY SKIRTS, SHOES, AND JEWELS
ASSIGNMENT 2.
ON TROLLS, LEADING MEN, AND HAVING #NOREGRETS
50
Best Beauty Tools! THE EXACT BUYS FOR AMAZING SKIN, HAIR, AND MAKE-UP
THE CAREER QUIZ
That Will Help You Love Your Job Again
ASSISTING: Amandeep Kaur, Fashion Editor BRIEF: Sourcing for Vaani Kapoor’s shoot for the July cover. Issue theme: The Last Of Summer! and making looks for the shoot. UNDERSTANDING: Understanding the theme and the trend selected for the shoot. Also the mood of the shoot as per the issue has to be understood, according to which the clothes, shoes and accessories etc could be sourced. The Last of Summer- Floral and Tropical prints, Bright colours etc. Understanding the look and feel of the location, to complement the looks. PROCESS: The process of sourcing is followed: garments are sourced, with reference to the mood board and the theme of the shoot. PR person of designer brands, luxury brands etc are called and requested to send in selected pieces. Everything received and sourced are noted down. Creating the look For Making looks mostly the mood board is followed along with the sense of style and will to experiment. Everything is laid out in the conference room, then mix and match is done to create looks as per the theme. After a look is created, it is clicked and recorded for convenience at the shoot location. The fashion Editor takes most of the calls, which is further approved by the Editor-In-Chief.
Sourced garments are laid out for making a list of all the sourced as well as received garments.
All garments from the same brand are put together for better understanding and convenience Pictures clicked with the brand bag or the package it is received from to ensure what has been received from where, so that nothing gets misplaced and is easy to segregate while the process of returning.
PROCESS
Shoes and accessories are kept absolutely separate and mostly everything is carried for the shoot as backup.
Page 1, left side bottom the mustard shoes has been used in the first look, Marc Jacob tropical printed dress placed in the right corner of the page 1, has also been used
Page 1, right side corner: Pero jacket being used in the second look. The Kate Spade top from right side corner page 2, has been used with a knot tied around the waist. Cactus pants from the right corner page 2 bottom side, has been used.
Arrangement, before the looks are made
CONTRIBUTION: Picking up sourced items from high street brands like: Zara, H&M, Coverstory, Forever 21, Steve Madden, Hunkemoller, Marks and Spencers, Kate Spade, The Collective etc. Making a note of everything so that nothing goes missing, it becomes trackable. Organizing everything in the conferense room, in groups of their respective brands, so that it becomes easy to see and access for picking and choosing to mix and match to create looks. Giving opinions while the looks are being created. Clicking pictures of the looks created, and making a list of all the brands used in that particular look; and so on for each look. Packing the looks, along with shoes, jewellery and other accessories to go on the location. Putting the unused stuff back in the fashion closet. Once the shoot is done, unpacking everything, checking for the makeup stains or dirt stains, keeping it back in the way it came. Doing the returns. LEARNING: Understanding the trend, mood of the issue, mood of the shoot, References and the theme is very important. For shooting the celebrities we have a lot of constrains, so everything that can be done and can not be done has to be kept in mind. A lot of experimentation can not be done with the Cover shoot. It has to be within the theme as well as as per the comfort of the celebrity. Everything needs to be planned well, So that the outcome is as desired.
cosmo interview
Printed bodysuit, Afina London, rocknshop.com; sheer, printed skirt, Dior
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FOR MORE GREAT STORIES, VISIT COSMO.IN
OUTCOME, TO BE PRINTED IN THE MAGAZINE
Interview Final.indd 2-3
‘I WAS A CHUBBY TEENAGER WITH BRACES” Despite her on-screen persona of an outspoken, cheery and uninhibited girl, Vaani Kapoor confesses that she’s a very paranoid person IRL, and has a bunch of insecurities to iron out as her Bollywood career shapes up. By Meghna Sharma; Photographs: Abhay Singh
M
ost guys who watched Vaani Kapoor pull off those sexy moves in Befikre came away harbouring a major crush on the 28-year-old. A lot of women probably felt the same way (and some envy for that beyondhot body and those dance moves). “It’s funny you should say that, because the real me is nothing like Shyra (the character she played in the film). I’m the complete opposite,” she says. “I was a chubby teenager with braces. In fact, would you believe that I looked like that when I was signed on by Elite Model Management?” That’s so not JULY 2017 COSMOPOLITAN
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03/07/17 2:53 pm
cosmo interview
how it came across in Befikre... Growing up in Delhi, Vaani admits she was very shy. Almost cripplingly so. “I’m not a very social person. I don’t open up to people very easily... They need to make me feel comfortable, otherwise I go into my shell,” she adds. Though Vaani aced the litmus test of playing a girl who’s completely her opposite—a strong, liberated, I’m-coolwith-my-sexuality French woman—getting into the skin of the character was no easy feat, she tells us. “I had to work really hard for this role, and I went through several rounds of auditions. Since in real life I’m on the other end of the spectrum, I had to ensure my body language, my energy levels, and my attitude matched up to the character’s,” she says. It didn’t end there—in order to play a true-blue Parisian (with Indian roots, of course) Vaani had to learn French. “Not just learn it, but I had to talk like a French girl. It was tough, but not unachievable. As part of the prep for the role, I spent some time with locals in Paris. I picked up on their accent and then practiced...a lot.” So how did a “chubby girl with braces” bag the golden ticket to stardom with Yash Raj Films (YRF)? “It was so long ago, but it’s not even one bit hazy in my mind. I went to Bombay for an assignment through Elite—I think I was about 21 then. And that’s where I met Shanoo Sharma, the casting director for YRF... And I guess I just got lucky,” she shares. But bagging a three-film deal with possibly the biggest production house in the country doesn’t just happen because you’re ‘lucky’. Vaani admits that, though it’s one of the best things that can happen to a debutante, it doesn’t just “land in your lap”. “I don’t know about others, but I had to audition a lot. They don’t cast you until they think you’re fit for the role. I had to work my *ss off for those parts.” Is that why there was a threeyear gap between her debut movie (Shuddh Desi Romance) and Befikre, we ask? “Well, Adi [Aditya Chopra] suggested I wait it out. I know it’ll sound like a cliché when I say I’d rather be part of a few good movies, than do measly roles in big banner movies—but I genuinely believe that. Though he never stopped me from taking up any roles, he just said that I should wait for the right one, and then Befikre happened...” Which, for Vaani, was a game-changer in many ways. “I had to change the way I feel and think for this role, which I didn’t mind at all. I’m a very paranoid person, and to be able to pull that character off gave me a new identity. If I have to play a character for three months, I have to be that
human being. Like, I can’t lose touch with the character,” she says, earnestly. “I don’t know any other way of acting. I mean, I don’t really know how much of an actor I am, but that’s my method. You know how some people have a switch-on, switch-off mode? I can’t do that. And while playing Shyra, I loved being a new person, that person. It gives you a different kind of high,” she smiles. While everyone out there is trying to market themselves as the best, Vaani’s self-effacing personal review is refreshing. “I’m not delusional. I don’t think I’m successful...yet. I’m still struggling to find a new project that’ll excite me. And I know I have a long way to go,” she adds. She might say that, but her career graph seems to be facing north. Vaani’s performance in Shudh Desi Romance made everyone sit up and take notice. She got rave reviews from industry insiders and critics alike, and even won five Best Debut awards. And that three-year gap helped her work on her craft. “I have no background in theatre or any formal training in acting. Everything I know, I have learnt on set. I think the credit for that goes to the people I have worked with—my co-stars and directors have been extremely supportive,” she tells us. Speaking of which, how was it working alongside some of the biggest actors of the moment, all in her first two films? “I’m really glad that I got to work with actors who have so much to offer. Ranveer (Singh) is amazing! He’s so full of energy, and he’s so loving and warm. He loves being around people and he just shines in a room. It was extremely easy for me to work with him,” she declares. “You know how sometimes energies meet and other people’s energies rub off on you, and unconsciously you end up learning way more than you thought you would? That’s what happened with me in both my films. It might sound strange, but I believe a lot in energies. Ranveer, Parineeti (Chopra), Sushant (Singh Rajput)...they are such different energies and their methods are so different from each other; it turned into a tremendous learning experience for me,” she says. Though Vaani has gotten over her early shyness to some degree, only a select few have made it to her inner circle. “I have very few friends, but I know I can count on them for anything. My family and close friends can totally turn a bad day around or help me get through a blah phase. There’s so much negativity out there that you need happy, positive people around you to maintain your sanity,” she
“If I have to play a character for three months, I have to be that person.”
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COSMOPOLITAN JULY 2017
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Printed summer dress, Marc Jacobs at The Collective; bralet, Hemant & Nandita; tie-up sandals, lulandsky.com; sunglasses, koovs.com FOR MORE GREAT STORIES, VISIT COSMO.IN
JULY 2017 COSMOPOLITAN
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03/07/17 2:55 pm
Printed bralet, asos.com; shorts, Zara, patchwork cape, Sanchita; printed socks, Forever 21; cross-strap heels, Charles & Keith; scarf (worn as headband), Promod
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shares, hinting at the recent controversy pertaining to her ‘suddenly chiselled features’. “It surprises me that people can be so nasty. I get that everyone’s entitled to their opinion, but not at the cost of hurting other people’s feelings,” she says, without confirming or denying the rumours. In an industry that demands you to develop a thick skin or go home, Vaani confesses that that gets her goat more than anything. “I’m only human. Obviously it bothers me. If it could bother other people, why wouldn’t it bother me? I guess actors are more sensitive—we put ourselves out there, and we’re judged by everyone. It’s not easy,” she says. “After being in this industry for a couple of years now, I have newfound respect for all the actors who conduct themselves so well in front of the media. There’s so much speculation and baseless rumours, it’s bound to make people angry,” Vaani adds. Anyone in particular that she looks up to? Vaani’s answer is quick: “Priyanka Chopra! I love her. She’s graceful and inspiring.” But she’s also quick to clarify that she doesn’t worship anyone. “I think as you get older, it’s more about imbibing the
“Obviously negative comments bother me...I’m only human.”
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Cactus tee, Kate Spade; cactus-print pants, Sanchita; sunglasses, Dior; pom-pom heels, Cover Story; bangle set, Accessorize
THE COSMO QUIZ great things people are doing, rather than being enamoured by them.” Circling back to Internet trolls, Vaani tells us that while she’s developed a thick skin now, it upsets her dad more than anyone. “It used to really bother him in the beginning. You know how dads are—he used to be like, ‘How can they say that about my daughter?’ and all. But I had a long chat with him and now I guess he just ignores it. That’s the best thing to do, no? No-one in my family is big on social media, so they’re oblivious to a lot of the nasty comments.” Trolls aside, Vaani says if she had to pick one social media platform as her favourite, it would have to be Instagram. “Surprisingly, there isn’t as much negativity there...or maybe I don’t know of it because I don’t read the comments. I don’t believe in posting about every little thing that I do—I like to maintain a healthy balance. But it’s amazing that people can love you so much by just seeing you on-screen, and create fan clubs for you. That’s n really sweet,” she smiles. Styling: Amandeep Kaur; Art Direction: Vidhi Mirpuri; Hair and Make-Up: Subhash Vagal; Location Courtesy: The Yoga House, Mumbai; Fashion Intern: Ishita Srivastava
1. What’s the one song you’re currently tripping on? Unforgettable by French Montana. 2. What was the last show you binge-watched? Feud. In fact, it’s so good, I can watch it again. 3. What was your ‘pinch-me’ moment? When I got the part for Befikre. 4. If you could have a superpower, what would it be? Um, can I be Wonder Woman? 5. What’s Bollywood really like? I’m still discovering it... 6. Two things you like to have with you on set. The script and my music. 7. What’s the one beauty product that you never leave your home without? My lip balm. 8. What do you like on your pizza? Cheese and chicken. And more cheese. 9. Describe yourself in three words... That’s the hardest thing EVER. 10. What would you like to say to your 1.3 million Instagram followers? Thank you for all the positivity...it makes my day!
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JULY 2017 COSMOPOLITAN
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05/07/17 8:56 pm
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
ASSIGNMENT 3.
ASSISTING: Amandeep Kaur, Fashion Editor BRIEF: Sourcing for Kalki Koechlin’s shoot for the August cover. Shoot theme: Jewel tones. Trend watch and selection and further making looks for the shoot. UNDERSTANDING: Understanding the theme and the trend selected for the shoot, Jewel Tones. Also the mood of the shoot as per the issue has to be understood, according to which the clothes, shoes and accessories etc could be sourced. Jewel Tones Trend- emerald green, ruby red, topaz, Amethyst, Sapphire etc, layered with sheers. Understanding the look and feel of the location: a puppet show background ( to bring the folk element), to complement the looks. PROCESS: Trend watch Researching for the trend from vogue AW 17 for sheer and jewel tone garments, from the given list of the Priority designers: TT/Amit Aggarwal, Munkee see munkee doo, Ilk, Pero, Namrata Joshipura, Wendell Rodricks, Pankaj and Nidhi, Abraham Thakore Shivan Narresh, Malini Ramani, Anju Modi, Nikasha, Rina Dhaka Anupama Daya, Hemant Nanidta, Heumn, Krishna Mehta, Ritu Kumar (Lakme Summer resort 17) Making the selection of the jewel tone coloured garments in sheer fabric and western silhouettes. Getting the selection done by the fashion editor, and calling in for the pieces. Going to the high street brands and picking up the selected pieces. Making the looks for the shoot by mixing and matching and creating a harmony of colours, and recording it.
Searching for jewel tones from Designer’s AW 17’ showcase.
Majorly looking from the list of priority
designers only.
PROCESS
Each piece of jewellery has to be clicked separately for keeping the records of each piece.
Clockwise: Namrita Joshipura, Dior, Swarovski Accessorize, Christian Louboutin Hemanth and Nandita, and Pankaj and Nidhi.
Complete cover look by DIOR, prefixed.
Complete cover look by DIOR, prefixed. Including the new range of Jadore by Dior lingerie too.
Complete Dior look, used for the august cover
CONTRIBUTION: Trend watch, looking at all the designer’s garments showcased at A/W 17’ Fashion show India. Preparing the raw material to be selected from, for sourcing for the shoot. Picking up sourced items from high street brands like: Zara, H&M, Coverstory, Forever 21, Steve Madden, Hunkemoller, Aldo,, Marks and Spencers, The Collective etc, Luxury brands like Scotch and Soda, Kate Spade, Fendi and Salvatore Ferragamo, Dior etc. Making a note of everything so that nothing goes missing, it becomes trackable. Organising everything in the conference room, in groups of their respective brands, so that it becomes easy to see and access for picking and choosing to mix and match to create looks. Giving opinions while the looks are being created. Clicking pictures of the looks created, and making a list of all the brands used in that particular look; and so on for each look. Packing the looks, along with shoes, jewellery and other accessories to go on the location. Putting the unused stuff back in the fashion closet. Once the shoot is done, unpacking everything, checking for the makeup stains or dirt stains, keeping it back in the way it came. Doing the returns. LEARNING: Preparing raw material well for the shoot, is really important as it proves to be the base for the shoot. Maintaining a detailed note for all the items received, which consists of details of the garments like colour brand, embroidery etc is necessary because so many similar garments of same shillouhettes and colours are received/sourced; Or else everything gets mixed up. The colour and the silhouette can be blended well to create harmony. Mix and match should be done in such a way that it should bring out the required jewel tone.
OUTCOME, TO BE PRINTED IN THE MAGAZINE
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
ASSIGNMENT 4.
ASSISTING: Amandeep Kaur, Fashion Editor BRIEF: Sourcing for Big Fashion Autumn Winter 17’ for Folk Trend August Issue. UNDERSTANDING: What is Big Fashion? It is a segment which showcases all the latest trends, shot together in an experimental manner. Main aim of this segment is to create the looks that makes the trends, and reaches to the mass. Understanding the theme and the trend selected for the shoot, the Folk Trend. Also the mood of the shoot as per the issue has to be understood, according to which the clothes, shoes and accessories etc could be sourced. Organized Chaos (folk trend)- Embroidery, Indian Fabric, Indian Prints and Colours in western silhouettes. PROCESS: Going through the shows of the priority designer’s AW 17’ collection. Selection from vogue AW 17 for Embroidery, Indian Fabric, Indian Prints and Colours in western silhouette garments, Priority designers and Making the selection. Getting the selection done by the fashion editor, and calling in for the pieces. Going to the high street brands and picking up the selected pieces. Choosing contemporary and tribal jewellery and accessories. Making the looks for the shoot by mixing and matching and creating a contemporary Indian Folk/Tribal kind look.
Full final look consisting of layered garments, accessories, shoes, etc. clicked for convince and for remembering the look.
PROCESS
Contemporary jewellery selection done by me from AMRAPALI ( top left ) and KALA CHOWK ( second image top left )
CONTRIBUTION: Trend watch, looking at all the designer’s garments showcased at A/W 17’ Fashion show India. Preparing the raw material to be selected from, for sourcing for the shoot. Picking up sourced items from high street brands like: Zara, H&M, Coverstory, Forever 21, Steve Madden, Hunkemoller, Aldo,, Marks and Spencers, The Collective etc, Luxary brands like Sotch and Soda, Kate Spade, Fendi and Salvatore Ferragamo, Dior etc. Selecting contemporary jewellry to go for the shoot, from brands like: Kala Chowk and Amrapali. Making a note of everything so that nothing goes missing, it becomes trackable. Organizing everything in the conferense room, in groups of their respective brands, so that it becomes easy to see and access for picking and choosing to mix and match to create looks. Giving opinions while the looks are being created. Clicking pictures of the looks created, and making a list of all the brands used in that particular look; and so on for each look. Packing the looks, along with shoes, jewellery and other accessories to go on the location. Putting the unused stuff back in the fashion closet. Assisting the shoot at the location, Helping in rearranging the looks to go as per the location. Being on the toes, if the model, stylist, photographer, the makeup artist or the hair stylist need anything. Making behind the scenes video, as well as a note of all the brands being used in each look, along with it’s price if mentioned. Once the shoot is done, unpacking everything, checking for the makeup stains or dirt stains, keeping it back in the way it came. Doing the returns. Filling in the credits of the brands used in the looks.
Pre decided look, in the page right side corner, With a little rearrangement, ( accessorizing with the bag, removing the shorts and making her wear the leggings, because the shorts seemed to short as per the location “Chandini Chowk, also the instead of the boots, platform slipons were given to complete the look, boots wouldn’t go with the leggings) has been implemented in the shoot.
LEARNING WHILE PREPRTION: How to create mood, with the help of location. How to create sensational trends. LEARNING ON THE SHOOT LOCATION: Keeping an eye on the latest trends and what brand offers what kind o trends that can be used is really important. Looks are made two days before the shoot, only to give an idea about how it should be, Mostly a lot of things in the predecided looks are changed as per the get up on the model. Somethings may be added if it is looking incomplete or something is missing; and somethings are subtracted if they are looking too much. It is only decided once the model wears the complete look, before heading infront of the camera. Making a note of each and every item received or sourced is very important, if anything is lost the company is stood creditable for that. Getting extras is always helpful, sometimes some options do not work, then having a backup saves the day. Maximum of two to three products of a brand should be used in a look, and brands should not be repeated more than once in the shoot. Having good relationship with the model, photographer and the makeup artist can be really helpful. If you know what you want and making them understand it, can really help in making the shoot go as planned and smooth. Location search also plays a major role, for the shoot to go well, It helps in planning everything before hand. The stylist also plays a major role in the location search, It helps them understand what to do and what not to do in terms of styling, and poses to achieve a good outcome.
Pre decided look, With a little rearrangments, addition and subtraction of things or mix and match with other look’s items has been implemented in both the shoots.
Pre decided look, With a little rearrangements ( changing the pre decided accessories and shoes to make it look quirkier)
OUTCOME, TO BE PRINTED IN THE MAGAZINE
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
ASSIGNMENT 5.
ASSISTING: Samar Singh Rajput, Fashion stylist. BRIEF: Sourcing for Big Fashion Autumn Winter 17’ No pants No Problem and Slogans Trend and making the looks. UNDERSTANDING: Understanding the theme and the trend selected for the shoot, the Folk Trend. Also the mood of the shoot as per the issue has to be understood, according to which the clothes, shoes and accessories etc could be sourced. No pants No problem Trend- Introducing such a trend for winters, which tells us it’s okay to not wear pants for winter, layering, stockings, thigh high boots, long tops, tunics etc will do the job. Slogans Trend: Everything slogans, slogan with slogans etc making statement looks out of it. PROCESS and CONTRIBUTION: Sourcing Making notes and clicking pictures Assisting in making the looks Clicking the picture of the look, for further reference Packing everything to go for the shoot Making sure everything that is required is packed in the necessity bag After the looks are made, and bags are packed for the location, putting everything together and keeping it back safely in the fashion closet. Returns after the shoot LEARNING: For selecting the theme of the shoot, as well as creating the looks; Being extremely experimental and thinking out of the box, can help in making innovative trends. When there is no budget for the coming month’s shoots, all the shoots are done, when there is budget remaining or extra in the same month. It may not be launched in the same month, But is kept for coming month’s issue launch, which fits the theme of the magazine.
Full and Final look. All the items sourced from the high street brands, have to be taken care of. The tags, packaging etc can’t go missing
PROCESS
Draping
Draping technique
An evening gown paired with a bomber jacket which has a slogan, is a highly innovative look. Making a trend classy.
Mix and match all the brands, experiment in terms of silhouettes,
colours. Layering and different styles of draping can result in a really quirky looks.
Pre decided look, in the page right side corner, With a little rearrangements, ( that is minus the gloves) it has been implemented in the shoot. Not yet launched in the magazine, so the final outcome in the magazine is not available.
Pre decided look, in the page right side corner, With a little rearrangements, ( accessorizing a l’ll ) has been implemented in the shoot.
OUTCOME, TO BE PRINTED IN THE MAGAZINE
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
AUTUMN/WINTER TREND REPORT 17’
ASSIGNMENT 6.
BRIEF: Making a trend report for AW 17’ UNDERSTANDING: Making a trend report is a tedious job, It requires knowledge about the major and minor brands/designers and an eye for details. PROCESS: Going through exactly about 485 shows of each and every designer from vouge.com for detailed study and picking out repetitive trends. Also, Going through vogue.in and making a trend report for Indian trends as well. Referring to Trend Reports by Vogue international for reference. Compiling and Analysing the Trend Report and coming out with a jest of Trends. Selecting major and minor trends, colour, prints, fabrics, silhouettes, beauty, bags, shoes and jewellery. CONTRIBUTION: Creating the Trend Report for A/W 17’ that is the data base for all the trends in the upcoming shoots for the further launching issues. Making the Report in the form of a power point presentation, with details of the designers, divided into Major, Minor, Colour, Fabric, Prints and Accessories Trends. Used in Fast Glam pages, as well as trend setters for the Big Fashion shoots. LEARNING: Gaining knowledge about how to pick and choose for a trend and What to choose as the trend. How to find the most apt picture which will talk about the trend. How Trend Forecasting helps in making a Trend Report. What will go in major and minor trends. What brands to pick for the report. How to compile all the trends.
OUTCOME, TO BE PRINTED IN THE MAGAZINE
SHOPPING GUIDE ON THE COVER
Dior— DLF Emporio, Vasant Kunj, ND. Omorfos— www.fashionatomorfos. com.
FASHION
Aakaraa by Anish Rawra— 5-3/1, Jungi House, Shahpur Jat, ND. Aaylixir— www.perniaspopupshop.com. Accessorize— Ambience Mall, Vasant Kunj, ND. Adidas— DLF Mall of India, Noida. Afina London— www. rocknshop.com. Aldo— DLF Mall of India, Noida. Asos— www.asos.com. Ayesha Accessories— DLF Mall of India, Noida. Birdwalk— www. perniaspopupshop.com. Bungalow 8— www.perniaspopupshop.com. Burberry— DLF Emporio, Vasant Kunj, ND. Charles & Keith— DLF Promenade, Vasant Kunj, ND. Christian Louboutin— DLF Emporio, Vasant Kunj, ND. Closet Drama— www.perniaspopupshop.com. Coach— DLF Emporio, Vasant Kunj, ND. CUE by Rohit Gandhi + Rahul Khanna— DLF Emporio, Vasant Kunj, ND. DebYou— 35-A/1, Fashion Street, Shahpur Jat, ND. Dhruv Kapoor— www.perniaspopupshop.com. Eristona— www.eristona.com. Farah Sanjana— www.perniaspopupshop. com. Fendi— DLF Emporio, Vasant Kunj, ND. Flirtatious— www.flirtatious.in. Forever New— Select Citywalk, Saket, ND. Forever 21— DLF Promenade, Vasant Kunj, ND. Fur Jaden —www. furjaden.com. Gauri Nainika— 560, Lado Sarai, ND. Gucci— DLF Emporio, Vasant,Kunj, ND. H&M— Ambience Mall, Vasant Kunj, ND. Hemant and Nandita— E-166, Sector 7, Noida. Helen Moore at House of Fraser— www.houseoffraser.co.in. Huemn— www.perniaspopupshop.com. Isharya— www.india.isharya.com. Jimmy Choo— DLF Emporio, Vasant Kunj, ND. Kanelle— 114, Shahpur Jat, ND. Kanika Goyal— www. perniaspopupshop.com. Koovs— www. koovs.com. Karleo— www.karleo.com. Kate Spade— DLF Emporio, Vasant Kunj, ND. Lola by Suman B— www. perniaspopupshop.com. Lovebirds— 2412, Deer Park, Hauz Khas, ND. Levi’s— DLF Promenade, Vasant Kunj, ND. Limerick by Abirr N’ Nanki— N Block, GK-1, ND. Lulu & Sky— www. luluandsky.com. Mango— DLF Promenade, Vasant Kunj, ND. Marc Jacobs at The Collective— Ambience Mall, Vasant Kunj, ND. Marks & Spencer— Select Citywalk, Saket, ND. Mawi— www.mawi.co.uk. Mellowdrama— www.mellowdrama. co.in. Mirari— Emporio Mall, Vasant
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Kunj, ND. Misho— www. perniaspopupshop.com. Namrata Joshipura— Emporio Mall, Vasant Kunj, ND. New Look— www.koovs.com. Olivia Dar— 5-A, First Floor, Jungi House, Shahpur Jat, ND. Outhouse— A-144, Meharchand Market, Lodi Colony, ND. Pandora— DLF Mall of India, Noida. Pankaj & Nidhi— The Kila, Seven Style Mile, Kalka Das Marg, Mehrauli, ND. Not So Serious by Pallavi Mohan— www. penaispopupshop.com. Pipa Bella— www.pipabella.com. Poochki— 43-B, Asian Games Village Road, Shahpur Jat, ND. Promod— DLF Promenade, Vasant Kunj, ND. Prerto— www.prerto.com. Puma— South Extention, Part 1, ND. QUO— D-162, Lower Ground Floor, Defence Colony, ND. Rose Room Couture— www.rocknshop.com. Sanchita— 555, 7th Main, HIG Layout, New Bel Road, Bengaluru. Sameer Madan— www.perniaspopupshop.com. Salvatore Ferragamo— DLF Emporio, Vasant Kunj, ND. Shehla Khan— www. perniaspopupshop.com. 431-88 by Shweta Kapur— www. perniaspopupshop.com. Siddhartha Tytler— www.perniapopupshop.com. Carousel by Simran Arya— www. perniaspopupshop.com. Stella McCartney— www.stellamccartney. com. Steve Madden— DLF Promenade, Vasant Kunj, ND. Stylefiesta —www. stylefiesta. com. Swarovski— Select Citywalk, Saket, ND. The Red Box— www.theredbox.co.in. Tommy Hilfiger— DLF Promenade, Vasant Kunj, ND. Urbane— www.perniaspopupshop. com. Valliyan by Nitya Arora— www. valliyan.com. Vaitaanika— www. vaitaanika.com. Versace— DLF Emporio, Vasant Kunj, ND. Youshine— SCO-40, Sector 31 Market, Gurugram. Zara— Select Citywalk, Saket, ND.
BEAUTY
Artis— www.net-a-porter.com. Avon— www.nykaa.com. BaByliss— www. nykaa.com. BBlunt–– www.nykaa.com. Benefit at Sephora— Select Citywalk, Saket, ND. Baby Quasar— www. babyquasar.com. Balmain— www.net-aporter.com. Beauty Blender at Sephora— Select Citywalk, Saket, ND. Beauty Bioscience— www.amazon. com. BeYu— www.purplle.com. Braun— www.nykaa.com. Bobbi Brown— Select Citywalk, Saket, ND. Clarins— DLF Mall of India, Noida, UP. Clinique— Select Citywalk, Saket, ND. Coach— Parcos, DLF Promenade, Vasant Kunj, ND. Colorbar— DLF Promenade, Vasant Kunj, ND. Color Me— www.net-a-porter.com. Dyson— www.amazon.com. Dafni— www.nykaa.
com. Dove— Available at all leading beauty outlets nationwide. Dior— Select Citywalk, Saket, ND. ELF— www. elfcosmetics.com. DLF Mall of India, Noida NCR. Faces— Select Citywalk, Saket, ND. Foreo at Sephora— Select Citywalk, Saket, ND. Gillette— Available at all leading beauty outlets nationwide. Givenchy— Parcos, DLF Promenade, Vasant Kunj, ND. GHD— www.amazon. com. Hourglass Cosmetics— www. net-a-porter.com. Inglot— DLF Promenade, Vasant Kunj, ND. Kevin Murphy— www.kevinmurphystore.com. Kevyn Aucoin— www.net-a-porter.com. Kiko Milano— DLF Promenade, Vasant Kunj, ND. Keihl’s— DLF Mall of India, Noida, UP. Kérastase— Available at all leading salons nationwide. Lakmé— Available at all leading beauty outlets nationwide. L’Oréal Paris— Available at all leading beauty outlets nationwide. L’Oréal Professionnel— Available at all leading salons nationwide. L’Occitane— DLF Mall of India, Noida, UP. Lanvin— Parcos, DLF Promenade, Vasant Kunj, ND. Long by John Vallery— www.net-aporter.com. M·A·C— Select Citywalk, Saket, ND. Maybelline New York— Available at all leading beauty outlets nationwide. Marc Jacobs at Sephora— Select Citywalk, Saket, ND. Maxfactor— Available at all leading beauty outlets nationwide. Makeup Revolution— www.nykaa.com. Nurse Jamie— www.net-a-porter.com. Natio— www.nykaa.com. Neutrogena— Available at all leading beauty outlets nationwide. Nykaa— www.nykaa.com. NYX— Logix City Centre Mall, Noida, UP. Revlon— Available at all leading beauty outlets nationwide. OPI— www.nykaa.com. Oriflame— Available at all leading beauty outlets nationwide. Philips— www.nykaa. com. Plum— www.nykaa.com. Remington— www.amazon.com. Rimmel London— Available at all leading beauty outlets. Revlon— Available at all leading beauty outlets nationwide. Rejuven Skin— www. amazon.com. Sally Hansen— www. nykaa.com. Salvatore Ferragamo— DLF Emporio, Vasant Kunj, ND. Schwarzkopf— www.nykaa.com. Sigma Beauty— www.beautysource. co.in. Shiseido— Shopper’s Stop, Ambience Mall, Vasant Kunj, ND. Spectrum Collection— www.amazon. in. The Body Shop— Pacific Mall, Tagore Garden, ND. Toni&Guy— Available at all leading salons nationwide. TRESemmé— Available at all leading salons nationwide. Temptu— www.net-a-porter.com. Tripollar— www.amazon.in. YSL— Sephora, Select Citywalk, Saket, ND. n
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OUTCOME, TO BE PRINTED IN THE MAGAZINE
Shopping guide .indd 2
05/07/17 9:04 pm
Filling in all the details of the brands used for shoots, or showcased in the magazine are arranged alphabetically in the shopping guide, to provide a place for the readers to be able to see, where what will be available.
Product shoot for the editor - in - chief: Nandini Bhalla. For her instagram handle as a part of promotion of these newly launched products. Mainly done to oblige the clients, keep the viewers/ users updated about the new launches and create anticipation for
the better sale of the brand. If their fashion or style icon would use the product even their followers or fans might want to use them too.
PRODUCT SHOOT
Shoot for products: Colorbar cosmetics and Wynk Me fake eye lashes.
COSMOPOLITAN INTERNSHIP DOCUMENT 2017’
CONCLUSION
Everyone’s style of working is very different and it shows in the results. Some stylists play safe and some go really big on experimentation mix it with the trends. Working with two very different stylist gave me a perspective about styling. It may seem really easy but it certainly is not. To hold your personal style and apply it’s essence while creating the looks matters the most. Being yourself and carrying it well, having good relationships with others, Eye for detail, Following the trends and Keeping a watch on where to use what are a few qualities I learnt are important for being a stylist.
INDUSTRY INTERNSHIP DOCUMENTATION Department of Fashion Communication National Institute of Fashion Technology, Bengaluru.