National Diamond Council - Jewellry Trend Report 2021

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CONTENTS 2 THE STYLE COLLECTIVE 4 INDUSTRY OVERVIEW 8 STATEMENT CUFFS 10

IN AN UNPREDICTABLE YEAR, we all learnt to find our peace. We seek happiness in the little things, embark upon meaningful journeys, and hold hope for a sense of stability. This is also why we gravitate towards natural diamonds–strong and enduring, they give us reason to celebrate, and allow us to express our love and affection. Mostly, though, they offer inspiration.

LARGER THAN LIFE By Anaita Shroff Adajania

16 SHOULDER DUSTERS 20 THE STONE AGE By Sarah Royce-Greensill

22 GENDER-FLUID JEWELLERY

Our first-ever Trend Report showcases natural diamonds like you have never seen before. Yet, they continue to retain their inherent value and appeal, one that ensures they stay relevant for future generations. We put together a Style Collective and had numerous conversations—with nuance and perspective, these freewheeling discussions with eight tastemakers made way for the definitive jewellery trends for 2021. That they range from statement cuffs to geometric designs only illustrates the versatility of their central stone, the diamond.

26 HIS & HERS By Bibhu Mohapatra

28 GEOMETRIC DESIGNS 32

SHAPESHIFTER By Katerina Perez

36 THE NEW HEIRLOOM

Natural diamonds have always been at the forefront of fashion, symbolic of timelessness and emotion. Whether worn as an accessory or an ally, diamonds not only impress but express how we feel and who we are. This report is a product of love and labour, and I hope it inspires you to wear your personality, and most importantly, have fun with jewellery.

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THE PRIDE OF BARODA By HH Maharani Radhikaraje Gaekwad of Baroda

Shine on, RICHA SINGH Managing Director Natural Diamond Council

42 A PIECE OF MY HEART by Aditi Rao Hydari Necklace (top), Jaipur Gems. Necklace (bottom), Harakh. Earrings, Jaipur Gems. Earcuffs, Harakh.

45 LOVE STORY By Roohi Oomerbhoy Jaikishan

48 WHERE TO BUY

ON THE COVER On Akshara: Earrings, Jaipur Gems. Bracelet, Harakh. On Zyomki: Necklace, Bina Goenka.


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