Augmented Reality & Google Glass workshop

AUGMENTED REALITY & GOOGLE GLASS AUGMENTED REALITY BARCELONA ‐ MEETUP‐07 2014‐April‐22 VAPOR LAB COWORKING

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RAUL GASA

Brand & Social Strategy

ISIDRO NAVARRO AR & VR - Architect

By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_GGLASS

Augmented Reality & MARKETING

• Introduction – Augmented Reality Barcelona

• • • •

Explorers Development Applications Related themes

AUGMENTEDREALITYBARCELONA.COM @AR_BCN

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

The Top 10 Google Glass Myths Myth 1 ‐ Glass is the ultimate distraction from the real world Myth 2: Glass is always on and recording everything Myth 3 ‐ Glass Explorers are technology‐worshipping geeks Myth 4 ‐ Glass is ready for prime time Myth 5 ‐ Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 ‐ Glass covers your eye(s) Myth 7 ‐ Glass is the perfect surveillance device Myth 8 ‐ Glass is only for those privileged enough to afford it Myth 9 ‐ Glass is banned... EVERYWHERE Myth 10 ‐ Glass marks the end of privacy

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

EVOLUTION

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

INSIDE GOOGLE GLASS

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

NEXT STEP GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices

WEB

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Augmented Reality & MARKETING

EXPLORERS

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

EXPLORERS COMMUNITY

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Augmented Reality & MARKETING

EXPLORERS

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

GLASSWARE – APPLICATIONS

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Augmented Reality & MARKETING

By ISIDRO NAVARRO & RAUL GASA

EXPLORERS

AUGMENTEDREALITYBARCELONA.COM @AR_BCN

#ARBCN_GGLASS

‘MY GLASS’ APP

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Augmented Reality & MARKETING

GLASS DEVELOPMENT KIT ‐ GDK The Glass Development Kit (GDK) is an add‐on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL‐TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE

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#ARBCN_GGLASS

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

WIKITUDE - SDK

#ARBCN_GGLASS

SOFTWARE DEVELOPMENT KIT ‐ SDK

METAIO

ARPA - SDK AUGMENTEDREALITYBARCELONA.COM @AR_BCN

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Augmented Reality & MARKETING

METAIO AND CAR INDUSTRY METAIO to Unveil First Hands‐Free Car Manual on Google Glass, New 3‐D Tracking Technology and optimized wearable augmented reality platform

WEB

VIDEO

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#ARBCN_GGLASS

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

CityViewAR ‐ HITLABNZ ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.

WEB

VIDEO

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Augmented Reality & MARKETING

EUROLEAGUE BASKETBALL The first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle.

WEB

VIDEO

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#ARBCN_GGLASS

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

#ARBCN_GGLASS

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

LAYAR for GOOGLE GLASS LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’ Geolayers (QR), interactive printings and advertisements.

WEB

VIDEO

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Augmented Reality & MARKETING

The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes.

WEB

VIDEO

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#ARBCN_GGLASS

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

WORD LENS – QUEST VISUAL Word Lens instantly translates printed words using the Glass camera, in real time!

Simply look at some printed text, hold your head still, and see it translated, with no network connection required!

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VIDEO

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Augmented Reality & MARKETING

GALAXY GLASS SAMSUNG patents what looks like a wearable augmented reality rival to Google Glass

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#ARBCN_GGLASS

RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_GGLASS

X6 GLASS ‐ ODG MICROSOFT plans to start developing AR Glasses too with ODG PROCESSOR Powerful multi-core processor running a custom, optimized Android OS.

SENSORS High-precision IMU sensors enable a seamless augmented experience and location-centric awareness.

CLIP-ON MODULES Expands the high-res HD camera capabilities with Shortwave Infrared vision or Laser Rangefinder.

CONNECTIVITY Integrated WiFi, GPS and Bluetooth.

WEB

DISPLAYS Dual HD see-through displays with brilliant 3D imagery.

NEWS

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Augmented Reality & MARKETING #ARBCN_GGLASS

By ISIDRO NAVARRO & RAUL GASA

ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup Web

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