AUGMENTED REALITY & GOOGLE GLASS AUGMENTED REALITY BARCELONA ‐ MEETUP‐07 2014‐April‐22 VAPOR LAB COWORKING
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RAUL GASA
Brand & Social Strategy
ISIDRO NAVARRO AR & VR - Architect
By ISIDRO NAVARRO & RAUL GASA
INTRODUCTION #ARBCN_GGLASS
Augmented Reality & MARKETING
• Introduction – Augmented Reality Barcelona
• • • •
Explorers Development Applications Related themes
AUGMENTEDREALITYBARCELONA.COM @AR_BCN
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Augmented Reality & MARKETING
INTRODUCTION
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
The Top 10 Google Glass Myths Myth 1 ‐ Glass is the ultimate distraction from the real world Myth 2: Glass is always on and recording everything Myth 3 ‐ Glass Explorers are technology‐worshipping geeks Myth 4 ‐ Glass is ready for prime time Myth 5 ‐ Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 ‐ Glass covers your eye(s) Myth 7 ‐ Glass is the perfect surveillance device Myth 8 ‐ Glass is only for those privileged enough to afford it Myth 9 ‐ Glass is banned... EVERYWHERE Myth 10 ‐ Glass marks the end of privacy
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Augmented Reality & MARKETING
INTRODUCTION
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
EVOLUTION
WEB
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Augmented Reality & MARKETING
INTRODUCTION
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
INSIDE GOOGLE GLASS
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Augmented Reality & MARKETING
INTRODUCTION
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
NEXT STEP GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices
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Augmented Reality & MARKETING
EXPLORERS
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
EXPLORERS COMMUNITY
WEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN
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Augmented Reality & MARKETING
EXPLORERS
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
GLASSWARE – APPLICATIONS
WEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN
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Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM @AR_BCN
#ARBCN_GGLASS
‘MY GLASS’ APP
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Augmented Reality & MARKETING
GLASS DEVELOPMENT KIT ‐ GDK The Glass Development Kit (GDK) is an add‐on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL‐TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE
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#ARBCN_GGLASS
DEVELOPMENT
By ISIDRO NAVARRO & RAUL GASA
Augmented Reality & MARKETING
DEVELOPMENT
By ISIDRO NAVARRO & RAUL GASA
WIKITUDE - SDK
#ARBCN_GGLASS
SOFTWARE DEVELOPMENT KIT ‐ SDK
METAIO
ARPA - SDK AUGMENTEDREALITYBARCELONA.COM @AR_BCN
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Augmented Reality & MARKETING
METAIO AND CAR INDUSTRY METAIO to Unveil First Hands‐Free Car Manual on Google Glass, New 3‐D Tracking Technology and optimized wearable augmented reality platform
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VIDEO
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#ARBCN_GGLASS
DEVELOPMENT
By ISIDRO NAVARRO & RAUL GASA
Augmented Reality & MARKETING
DEVELOPMENT
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
CityViewAR ‐ HITLABNZ ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.
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VIDEO
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Augmented Reality & MARKETING
EUROLEAGUE BASKETBALL The first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle.
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VIDEO
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#ARBCN_GGLASS
DEVELOPMENT
By ISIDRO NAVARRO & RAUL GASA
Augmented Reality & MARKETING
#ARBCN_GGLASS
APPLICATIONS
By ISIDRO NAVARRO & RAUL GASA
LAYAR for GOOGLE GLASS LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’ Geolayers (QR), interactive printings and advertisements.
WEB
VIDEO
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Augmented Reality & MARKETING
The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes.
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VIDEO
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#ARBCN_GGLASS
APPLICATIONS
By ISIDRO NAVARRO & RAUL GASA
Augmented Reality & MARKETING
APPLICATIONS
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
WORD LENS – QUEST VISUAL Word Lens instantly translates printed words using the Glass camera, in real time! Simply look at some printed text, hold your head still, and see it translated, with no network connection required!
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VIDEO
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Augmented Reality & MARKETING
GALAXY GLASS SAMSUNG patents what looks like a wearable augmented reality rival to Google Glass
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#ARBCN_GGLASS
RELATED THEMES
By ISIDRO NAVARRO & RAUL GASA
Augmented Reality & MARKETING
RELATED THEMES
By ISIDRO NAVARRO & RAUL GASA
#ARBCN_GGLASS
X6 GLASS ‐ ODG MICROSOFT plans to start developing AR Glasses too with ODG PROCESSOR Powerful multi-core processor running a custom, optimized Android OS.
SENSORS High-precision IMU sensors enable a seamless augmented experience and location-centric awareness.
CLIP-ON MODULES Expands the high-res HD camera capabilities with Shortwave Infrared vision or Laser Rangefinder.
CONNECTIVITY Integrated WiFi, GPS and Bluetooth.
WEB
DISPLAYS Dual HD see-through displays with brilliant 3D imagery. NEWS
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Augmented Reality & MARKETING #ARBCN_GGLASS
By ISIDRO NAVARRO & RAUL GASA
ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup Web
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