Augmented Reality & Marketing by Isidro Navarro

AUGMENTED REALITY & MARKETING AUGMENTED REALITY BARCELONA ‐ MEETUP‐04 2014‐january‐23 MOBILE WORLD CENTRE

RAUL GASA

Brand & Social Strategy

ISIDRO NAVARRO AR & VR - Architect

By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_mkt

Augmented Reality & MARKETING

• Introduction – ‘Augmented Reality Barcelona’ new branding – Top trends for 2014

• Development • Applications • Related Themes

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Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_mkt

Augmented Reality Barcelona New brand

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

Augmented Reality Barcelona Why a brand? • A brand is stronger than just a Meetup group • Get together companies and professionals of AR development • Networking and projects • Be a reference in Barcelona for AR technology. • Think global – act local: From Barcelona to the world

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Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_mkt

Augmented Reality Barcelona Online Identity

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

Augmented Reality Barcelona Web site: Act as community and a magazine • Main challenge: Be a reference in AR in Barcelona (…to the world, remember…) • How? With your help • Why? It’s helpfull for all of us (not only developers but also agencies) • What? Your news, your expertise, your point of view. It is the best content AUGMENTEDREALITYBARCELONA.COM @AR_BCN

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_mkt

Augmented Reality Barcelona Social Networks Are what we are as a community

Are what we do (Events, Networking)

Is what we share

Is who we are as individual professionals (Networking) AUGMENTEDREALITYBARCELONA.COM @AR_BCN

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA

INTRODUCTION #ARBCN_mkt

Augmented Reality Barcelona Today on Twitter #ARBCN_mkt

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Augmented Reality & MARKETING

INTRODUCTION

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

Top 10 Internet and tech trends for 2014 IoT – Internet of Things Wearable devices Augmented Reality Big Data and machine learning algorithms mHealth technology 3D printing Intraday delivery Mobile payment and virtual currencies Electric cars E‐learning

Link to Post by Michael Altendorf AUGMENTEDREALITYBARCELONA.COM @AR_BCN

Augmented Reality & MARKETING

CRAFTAR ‐ CATCHOOM CraftAR can be used in two ways: Full‐fledged Augmented Reality ‐ Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. Image Recognition only ‐ Skip the pop‐up effect and lead directly to content in full‐ screen. Examples are coupons, websites or additional information.

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DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA

DEVELOPMENT #ARBCN_mkt

CRAFTAR ‐ CATCHOOM CRAFTAR CONTENT CREATOR

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Augmented Reality & MARKETING

AURASMA AURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP. Now is a service of HP Autonomy.

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DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

AURASMA STUDIO AURASMA STUDIO – CONTENT CREATOR FOR AURASMA

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Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

JUNAIO ‐ METAIO METAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen. JUNAIO app was created in 2010

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Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

METAIO CREATOR METAIO CREATOR – AR CONTENT CREATOR FOR JUNAIO

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Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

LAYAR LAYAR Founded in 2009 provides tools and services for augmented reality and interactive print.

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Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

LAYAR CREATOR LAYAR CREATOR – CONTENT CREATOR FOR AR CAMPAIGNS

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Augmented Reality & MARKETING

DEVELOPMENT

By ISIDRO NAVARRO & RAUL GASA

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BLIPPAR BLIPPBUILDER – AR CONTENT CREATOR

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Augmented Reality & MARKETING

McDonald's McMission JUNAIO With the “McMission” application McDonald’s gives customers the chances to get an inside view into the company’s commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. “McMission” gives McDonald’s customers an engaging overview about the corporate responsibility report.

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APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

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INITION AR for Property Marketing and Real State

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Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

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EXPLORE ENGAGE Interaction projects for Marketing and Industry

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Augmented Reality & MARKETING

RETAIL ‐ SLYCE & HOVR.IT Slyce & Hovr.it are currently developing a mobile app based on this concept that can be used to take pictures of a product in‐store, enabling a user to purchase the item from the retailer immediately with smartphone.

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APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

MOOSEJAW – MARXENT LABS MOOSEJAW X‐RAY AR APP allows to see underwear products using x‐ray illusion.

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Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

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IBM ‐ SHOPPING IBM allows to know more about products and select with custom filters.

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Augmented Reality & MARKETING

APPLICATIONS

By ISIDRO NAVARRO & RAUL GASA

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CATALOGUE IKEA IKEA launched the Catalogue IKEA App including AR to see contents of 3D models, videos and photo galleries.

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Augmented Reality & MARKETING

‘SECOND SCREEN’ ‐ GALILEO JUNAIO CHANNEL ‘GALILEO’ incorporates the ‘Second screen’ concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching.

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RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

aiMIRROR aiMIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in‐store and online inventory and allowing them to receive feedback about their choices through social media and messaging.

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RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

#ARBCN_mkt

GIMBAL ‐ GEOFENCING QUALCOMM ‐ Gimbal Proximity Beacons

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Augmented Reality & MARKETING

Estimote beacons Estimote beacon has a built‐in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2.4 GHz Bluetooth®signals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away

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RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING

Mobile to Mortar ‐ inMARKET Mobile to Mortar™ iBeacon Platform from inMarket is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences.

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RELATED THEMES

By ISIDRO NAVARRO & RAUL GASA

Augmented Reality & MARKETING #ARBCN_mkt

By ISIDRO NAVARRO & RAUL GASA

ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup

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