Augmented Reality & Publishing

AUGMENTED REALITY & PUBLISHING AUGMENTED REALITY BARCELONA ‐ MEETUP‐05 2014‐February‐20 MOBILE WORLD CENTRE

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RAUL GASA

Brand & Social Strategy

ISIDRO NAVARRO AR & VR - Architect

Augmented Reality & PUBLISHING

INTRODUCTION #ARBCN

By ISIDRO NAVARRO

• Introduction – Augmented Reality Barcelona

• • • •

Applications Examples On‐line examples Related technology

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Augmented Reality & PUBLISHING

By ISIDRO NAVARRO

INTRODUCTION #ARBCN

Be social and share what we do Are what we are as a community

Are what we do (Events, Networking)

Is what we share

Is who we are as individual professionals (Networking)

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Augmented Reality & PUBLISHING

INTRODUCTION

By ISIDRO NAVARRO

#ARBCN

ARBCN Members Total de miembros = 202

Fecha

Total de miembros

03/10/ 2013

40

07/11/ 2013 12/12/ 2013

201 167

128

81 81

128 40

23/01/ 2014

167

20/02/ 2014

201 AUGMENTEDREALITYBARCELONA.COM @AR_BCN

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Augmented Reality & PUBLISHING

By ISIDRO NAVARRO

INTRODUCTION #ARBCN

Increasing social networks

141 followers

63 miembros del grupo

45 fans

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Augmented Reality & PUBLISHING

INTRODUCTION

By ISIDRO NAVARRO

1. Augmented Reality & Museums = 1160

views

2. Augmented Reality: VR & Glasses = 1204 3. Augmented Reality & HCI = 832

#ARBCN

Showing our presentations

views

views

4. Augmented Reality & Marketing = 1438

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views

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Augmented Reality & PUBLISHING

By ISIDRO NAVARRO

INTRODUCTION

AUGMENTEDREALITYBARCELONA.COM @AR_BCN

#ARBCN

Website: Sharing our AR content

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By ISIDRO NAVARRO

INTRODUCTION #ARBCN

Augmented Reality & PUBLISHING

Last Meetup on Twitter by #arbcn_mkt

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By ISIDRO NAVARRO

INTRODUCTION #ARBCN

Augmented Reality & PUBLISHING

Today’s Meetup Hashtag

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By ISIDRO NAVARRO

INTRODUCTION #ARBCN

Augmented Reality & PUBLISHING

Get a FREEPASS for MWCongress14 “@AR_BCN quiero ir al #MWC14 para …”

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Augmented Reality & PUBLISHING

APPLICATIONS #ARBCN

By ISIDRO NAVARRO

Content browsers These applications display RA information on mobile devices that other users have posted. This allows you to share content on the Internet.

JUNAIO

LAYAR

AURASMA

WIKITUDE

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CAFTAR

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Augmented Reality & PUBLISHING

APPLICATIONS

By ISIDRO NAVARRO

WEB

#ARBCN

LAYAR INTERACTIVE PRINTINGS

VIDEO

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Augmented Reality & PUBLISHING

APPLICATIONS

By ISIDRO NAVARRO

#ARBCN

CRAFTAR ‐ CATCHOOM CraftAR can be used in two ways: Full‐fledged Augmented Reality ‐ Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons.

Image Recognition only ‐ Skip the pop‐up effect and lead directly to content in full‐ screen. Examples are coupons, websites or additional information.

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Augmented Reality & PUBLISHING

“THE TOKYO SHIMBUN” NEWSPAPER The advertising firm Dentsu, Tokyo Shimbun launched an augmented‐reality reading application called Tokyo AR in Oct 2012 that translates the newspaper into kid‐friendly content. When app users hold their smartphone over the newspaper pages, the articles become animated with cartoon characters, pop‐up headlines, and commentaries. The free app was developed by AR platform Aurasma.

WEB

VIDEO

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

“NEW HORIZONTS” TEXTBOOK The publisher Tokyo Shoseki has added little conversation vignette videos to a book that teaches English as a foreign language. These are books for an adult student who wants to learn or relearn a foreign language. The AR comes in because you need to point a camera equipped iPhone at the requisite page in the textbook in order for each video to pop up.

WEB

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

colAR ‐ PUTEKO Puteko is a spin‐off company from the HIT Lab NZ and proudly presents colAR, a computer program that brings colouring book pages to life with the magic of Augmented Reality!. You can colour in the book pages and then see them come to life as they pop out of the page as three dimensional models on your computer screen.

WEB

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

“5 POWERS” COMIC BOOK The "augmented reality" Graphic Novel will reveal the the true and interconnected stories of Thich Nhat Hanh, Alfred Hassler, Sister Chan Khong and Dr. Martin Luther King Jr, in much greater depth.

Parallax Press, the book company that publishes the majority of Thich Nhat Hanh books, has asked us to produce a 128‐page The Secret of the 5 Powers Graphic Novel based around our film and comic book.

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

By ISIDRO NAVARRO

EXAMPLES

MARVEL COMICS The free Marvel Augmented Reality App brings the Marvel universe to life like never before! By scanning select Marvel products with your iOS or Android device, you can unlock exclusive content, such as video recaps, character bios, creator commentaries, and more!

WEB

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#ARBCN

Augmented Reality & PUBLISHING

Augmented Reality & PUBLISHING

LEGO CONNECT ‐ VUFORIA Matt Kammerait, product manager for interactive print solutions at Quad/Graphics, led development of LEGO Connect app to deliver on LEGO's vision of the "integrated omni‐channel". This app is powered by the Vuforia™ software platform for computer vision‐based image recognition. As consumers peruse the print catalog, wherever they see the LEGO Connect icon, they can point their device at the printed page to get related content for the LEGO set displayed, including product information, 3D assembled model, reviews, and a link to purchase it.

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

Guinness World Records 2014 ‐ appshacker Appshaker designed a markerless augmented reality application on iOS and Android that allowed users to get up close and personal with some of the record breakers.

There are 13 animations to discover in the 2014 edition, including in 3D and 2D. Plus, record holder videos will give you a personal photo opportunity with the world’s smallest woman and even a special tour from the very top of Mount Everest.

WEB

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

HORRIBLE HAUNTINGS ‐ goosebottombooks The book brings to life ten famous hauntings from the annals of history. By downloading a free app and using your smartphone or tablet to view each luscious illustration, you can summon and interact with 3‐D ghosts. The Headless Horseman, the Flying Dutchman, Bloody Mary, and the Princes in the Tower are just some of the eerie apparitions you’ll encounter.

WEB

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

EXAMPLES

By ISIDRO NAVARRO

#ARBCN

CLARA, InStyle, El Mueble‐ RBA revistas Magazines includes photos and videos using Aurasma technology

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Augmented Reality & PUBLISHING

EXAMPLES

By ISIDRO NAVARRO

#ARBCN

AR‐BOOKS AR publications applied to education. Course to improve spatial ability

VIDEO

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Augmented Reality & PUBLISHING

EXAMPLES

By ISIDRO NAVARRO

#ARBCN

RARARA EDITORES AR publication applied to education. If you have the book Tercera serie de cuatrocientas pequeñas dosis de ciencia [Third series of four hundred little science doses] you will be able to access the multimedia material

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Augmented Reality & PUBLISHING

“BETWEEN PAGE AND SCREEN” Between Page And Screen is an augmented‐reality book of poems. Like a digital pop‐ up book, you hold the words in your hands.

WEB

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

AR‐[t] ‐ ARlab The AR Lab is a cooperative effort between the Royal Academy of Art (Koninklijke Academie van Beeldende Kunsten ‐ KABK), Delft University of Technology and Leiden University and three companies. The AR Lab is part of the research programme AR‐VIP. We are based in the Royal Academy of Art, The Hague. Yolande Kolstee has led the AR Lab since the start in 2006. Wim van Eck is the 3D expert.

WEB

magazine

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#ARBCN

ON‐LINE EXAMPLES

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

By ISIDRO NAVARRO

RELATED TECHNOLOGY #ARBCN

Printic app Printic is an iPhone app, designed to provide you with the best printing and sharing experience for your pictures. Pictures are very personal, social and memorial tools.

WEB

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Augmented Reality & PUBLISHING

RELATED TECHNOLOGY

By ISIDRO NAVARRO

#ARBCN

Polagram app Print and send your photos in a few seconds directly from your phone. You can also share in social media.

WEB

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Augmented Reality & PUBLISHING

“MEMORIES WITH MAYA” – Clyde Dsouza “…He introduces the “Wizer,” an augmented‐reality, see‐through visor driven by AGI (artificial general intelligence) — Google Glass on steroids…”

WEB

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#ARBCN

RELATED TECHNOLOGY

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

Google Glass Meet Alex Blaszczuk: Google Glass Explorer, law student, and owner of a 20lb cat. In the fall of 2011, a car accident en route to a celebratory camping trip left Alex paralyzed from the chest down, unable to use her hands. Last month, Alex finally made it camping and shared her story through Glass.

Wearable technology lets you share and publish photos, videos, messages, and more.

WEB

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#ARBCN

RELATED TECHNOLOGY

By ISIDRO NAVARRO

Augmented Reality & PUBLISHING

RELATED TECHNOLOGY

By ISIDRO NAVARRO

#ARBCN

FLOW ‐ AMAZON Image recognition application

WEB

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By ISIDRO NAVARRO

RELATED TECHNOLOGY

WORD LENS – QUEST VISUAL Image recognition application for text translation. See the world in your language. No network delay, no roaming fees, and no reception problems. Word Lens is a dictionary evolved. It looks up words for you, and shows them in context.

WEB

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#ARBCN

Augmented Reality & PUBLISHING

Augmented Reality & PUBLISHING #ARBCN

By ISIDRO NAVARRO

ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup

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