The
ESTATE AGENT REAL ESTATE www.HaleHomes.com
www.HaleHomes.com
Thomas Hale understands that selling a home in today's market can be a challenge. What is the difference between just having your home on the market as opposed to actually having it sold? It's all in the details. Thomas Hale's proven market plan has helped hundreds of happy families in the great Portland region sell their homes successfully.
Direct 503-421-2109 Tom@HaleHomes.com
-14153 SE Apple Ct Happy Valley, OR ~ 19 days on the market
-13516 SE Becket Happy Valley, OR ~ 3 days on the Market
-15068 SE 128th Clackamas, OR ~ 5 days on the market
Would you like to be next? 11031 SE Troika Happy Valley, OR - 38 Days on the market
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Table of Contents ~ Meet Thomas
~ The Hale Group Mission statement ~ Passive Marketing VS. Active Marketing ~ Why hire The Hale Group ~ Marketing Proposal 30 Day Saturation Plan ~ Seller Checklist ~ What others are saying about Thomas Hale ~ In Closing
www.HaleHomes.com
Meet Thomas
With over 20 years of real estate experience, Thomas Hale is recognized as a leader among Portland area professionals. Selling hundreds of homes in the Portland metropolitan area and helping many families achieve their goals. Thomas is the author of the popular book, “The New Age Real Estate Agent� Growing up in Portland he has always made this great city his home.There are many qualities and skills that go into being an excellent real estate professional – integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how Thomas works. He has also found that providing the very best service is essentially about putting his clients first. This means keeping himself accessible, being a good listener as well as a good communicator, and responding quickly to your needs.
www.HaleHomes.com
The Hale Group Mission Statement
Our goal is to run a profitable business through goal setting, planning and hiring only well qualified personnel. We will always provide top quality service to the public and a total commitment to their goals in the selling and buying of real estate. We are committed to being totally honest and forthwith and advising clients in regards to the pricing and marketability of their property. The only way we can achieve our goals is for us to be honest and truthful with them, even if it means losing a listing or sale. We will maintain a positive attitude as we strive to meet our client’s goals. We realize our creativity and the way we run our business is far advanced from that of our competition. Thus, we must do things that the average realtor will not do to help their clients reach their goals. We use our time each and everyday to the fullest potential, always remembering that our clients pay us and our job is to work diligently to get their home sold or to find them a new one. We are committed to this end result. We strive to maintain balance in all aspects of our lives. We always strive for excellence in our real estate careers through commitment, education, product knowledge and our willingness to share with others so we can better serve our clients needs. We truly believe that our services are superior in this business and we are committed to proving that day after day so that each and every one of our clients can and will repeat that to their friends and relatives. We share this mission statement with you because we have a strong commitment and belief in our chosen occupation and in what we have to do to succeed at it.
www.HaleHomes.com
Passive Marketing VS Active Marketing In today’s real estate market you need a Top Realtor that will actively market your home at all times. Someone that earns their commission you pay and works to get your home SOLD. In other words, a realtor that does active marketing. Most real estate agents participate in Passive Marketing. They list your home for 90 days or more and then sit around and do nothing, except maybe putting it into the MLS, holding an occasional open house, or making an unproductive flyer that never gets stocked in the flyer box. Basically they put up a sign and pray that it will sell, waiting and hoping for a buyer to call. These passive methods have been proven not to work in today’s real estate market. On the other hand, Thomas does active marketing. This is literally getting on the phones and knocking on doors searching and prospecting for your potential buyer. Thomas feels he is obligated to actively try and find a buyer for his listings everyday. This is what you are paying him to do. Personally contacting people and asking them if they would like to buy your home or if they know someone who would. He also asks these same people if they want to sell their home. Why? Because the more signs he has around town, the more buyers call the office, which means even more buyers he can tell about your home. People sell homes, not flyers or ads. You are paying a lot of money for a commission, you deserve more than just a sign in your front yard. Active marketing is how 93% of Thomas Hales listings are sold. He looks forward to including yours.
www.HaleHomes.com
Why Hire the Hale Group and Thomas Hale Key points as to why clients have chosen Thomas • Strong Negotiator • No Hassle (20 years experience) • Honest and Integrity • Had great communication (Always kept us in the loop) • Got home sold fast • Luxury Home Seller Designation • Read Thomas Hale’s book, “The New Age Real Estate Agent” and loved it
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Marketing Proposal 30 day Saturation Plan • • • • • • • • • • • • • • •
Detailed custom home valuation analysis Digitally photo shoot home Targeted Social media campaigns Submit to web “List Hub” = 330 websites Develop MLS Strategy Contact our database of over 500 past clients and potential buyers Enter to MLS Post card Just listed mailer to 200 surrounding homes Place a professional “The Hale Group” sign on your property with directional signs Place a lock box on your property Mail or fax a copy of your listing to the top agents in the area Pre-Approve all potential buyers before presenting an offer Full internet exposure Cross match prospect of your listing in MLS Weekly update to inform you of what is happening in the market and how it effects your position.
You can only get results with an aggressive agent backed by an action marketing plan
Seller Checklist
Attempted With Another Agent and Failed Contacted Thomas Hale and Scheduled an Appointment Met with Thomas to Discuss New Strategy For Selling My Home Formal Listing Presentation Executed Listing Agreement Market Analysis Completed Listing Price Established Marketing Campaign Started Signage Installed Photography taken of interior and exterior Property profile submitted to the multiple listing service Direct mail campaign Print campaign Telephone campaign Email campaign Property Showings and Open Houses Offer(s) Received Offer(s) Negotiated Offer Accepted Back-Up Offer(s) Accepted Inspections & Disclosures Completed Contingencies Removed Property Closes Refer Friends & Colleagues to Thomas Hale
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What Others are Saying about Thomas Hale Tom did a great job selling our house. He really knows the area and got our house sold very quickly for a price we were happy with. He was always available and did a great job with our open house.
Sonya Strikowski
We had a wonderful experience working with Tom. He helped us every bit of the way and was there for us whenever we had any concerns or issues. I felt like you could trust Tom and didn't need to worry about the sale of our home. He took care of everything.
Tom helped me and my wife buy our first home in 2008. He was very patient, professional, and extremely responsive to our needs. Tom guided us through the entire process, and prepared us for every step of the way. I would HIGHLY recommend Tom Hale to anyone who is seeking a true Real Estate professional.
Thomas Hale is one of the best professionals I have worked with in years. He helped us with the sale of our home and the purchase of another. He was very professional, timely and patient with us. He went above and beyond our expectations. We couldn't have done it without him. I would highly recommend him.
I was very skeptical about contacting an Agent to work with because I hate being hassled and talk down too but after talking and working with The Hale Group I put those fears behind me. They treated me with utmost respect and actually listened to what I needed, they never tried to steer me into a different direction like you hear some agents do. A great pleasure to work with and I anticipate a long lasting business relationship with all my personal and investment needs when it comes to Real Estate. Very knowledgeable about the local market and trends.
www.HaleHomes.com
In Closing We hope you find our residential seller program helpful and informative. The next step is to simply contact Thomas Hale to schedule an appointment and put him to work for you. Thomas Hale 503-421-2109 tom@halehomes.com
www.HaleHomes.com
“Strategy Matters Residential Seller Program”
The
ESTATE AGENT REAL ESTATE www.HaleHomes.com
REAL ESTATE www.HaleHomes.com
12177 SE Greiner Ln Happy Valley, OR 97086 www.HaleHomes.com tom@HaleHomes.com 503-421-2109 www.HaleHomes.com