May 2019
May 2019
Let’s remember‌ To introduce the existence of the horseshoe crab and its
OUR OBJECTIVE
conservation status as an endangered species among students from 18 to 25 years old by creating a character that communicates aspects of the species (morphology, importance, current situation and conservation actions).
May 2019
SOCIAL MEDIA.
Those platforms provide the benefit of the immediacy, allows content to go viral and where there can be found a lot of different formats such as videos or images, which are widely used to draw the attention of the individuals nowadays.
27
# OF POSTS
25 May 2019
RESULTS.
758
INTERACTIONS
142
1,294
REACH
177
6,541
IMPRESSIONS
925 May 2019
S T R A T E G Y. The order of the publications was determined based on a relational logic in which the information of each one played a significant role in the understanding of the other.
1
2
Identify whether individuals knew the mex or not
Publications with basic characteristics of the species
INFORM
3
With the target audience educated, we continued with posts about the situation of the mex
4
Presented the mascot of the campaign (Mexito) and invite the target audience to participate in the conservation of the mex
SENSITIZE May 2019
C O P Y S T R A T E G Y.
• • • •
Short paragraphs Concrete information Youthful style Use of hashtags
May 2019
SUCCESSFUL PUBLICATIONS
May 2019
POSITIVE
FEEDBACK May 2019
PRODUCT
• The production cost $60 each • Sale price: $85
• You can customize it May 2019
INTERNET
TOOL FOR E–COMMERCE
May 2019
BUYERS ✓ From Yucatán ✓ Around 20 years ✓ Biology students ✓ Part of extracurricular social activities
May 2019
KPI'S
40%
Have 50 views in each Instagram video
100%
Sell at least 2 units of teddy mex during the campaign
106%
Have 100 likes on the Facebook page in the first week
52%
Reach at least 25 likes in each publication on both social networks
101%
Reach of 200 per day on Facebook
May 2019
THANK YOU
May 2019