2 minute read
Embed Customized Content in Your Website
Add shopping links to connect a catalog directly to your online store or Shopify site, and then track your conversions. We offer an ideal solution for introducing new product lines while telling the brand story of your company.
Whether you’re creating a product lookbook or a full online catalog with pricing and order details, we have the tools you’ll need in our catalog creator to quickly and easily craft a digital masterpiece.
Digitizing your catalog shopping experience can be done in five simple steps:
1. Upload your catalog as a PDF, .doc, .docx, or .ppt file or import directly from
Dropbox or Google Drive. 2. Enhance your listings with embedded videos. 3. Add product links to make shopping as simple as possible. 4. Publish and distribute your digital catalog on Issuu, then create beautiful visual stories to be used as Instagram or Facebook Stories, and to enhance your email. 5. Share your catalog using Issuu’s full-screen flipbook, or embed it directly on your website.
The most popular types of catalogs on Issuu include:
» Product catalogs » Designer lookbooks » Sale contracts
» Spec sheets / brochures » New launch brochures
Once you publish your catalog to Issuu, it’s ready to be discovered by 100+ million readers monthly. A new, untapped audience, beyond your normal spheres, is waiting to see your content and find your brand.
Repurpose Your Catalog into Derivative Assets
Virtual catalogs have come a long way from what they used to be. Full-length catalogs and lookbooks are great resources for consumers viewing on a desktop or laptop – but for readers on the go, a more digestible mobile medium is a better option, whether it’s a social media story or mobile-optimized article.
Social Media
Social media has redefined the marketing process over the last decade. And yet, it still remains an underutilized tool for promoting catalogs. An aesthetically striking lookbook promoted on social media can provide an impressive first glimpse at your brand as new customers discover what you have to offer.
Email campaigns can also be enhanced using assets created through Issuu. Your full catalog, complete with pricing and order details, can be easily shared with wholesalers in a much more professional format than the traditional scrolling style of a PDF. Product Catalog
Meanwhile, your customers and fans can browse your newest product releases through attractive flippable online catalogs with trackable shopping links, giving you an analytical look at how well your campaigns are performing.
Normally, recreating your lookbook to fit social media stories or breaking it up into categories for articles and emails would be a tedious and timeconsuming task. That’s where we come in!
All of that work is done in a matter of minutes. The Issuu Story Cloud makes it quick and simple to edit, change, and create customized content designed specifically to fit its intended medium, all while maintaining your unique branding.
Issuu deconstructs your PDF into reusable bits, so you can easily select your favorite images and text, then remix them into shareable mobile articles (Google AMP enabled!), email banners, and even motion-graphic social stories. All automatically optimized for Facebook, Instagram, Twitter, and Pinterest.
