8 minute read
Create More and Sell More with Issuu
Upgrade Your Marketing Assets with Shopping Links
Go from static to dramatic with live links.
Live links make it easy for readers to navigate within your content — or to your website, eStore, blog, or even advertisers.
If your PDF already contains links, Issuu will automatically detect and activate them in your flipbook. Or, you can add new links after your content has been uploaded.
For product guides and catalogs, Issuu’s shopping links add a small shopping cart icon, signaling that the link is shoppable.
Bring Your Designs to Life with Videos
Videos are an engaging way to provide context and narration.
Videos featuring people can help consumers put a face to a brand on a more human level, while informational videos that rely on graphics can be both beautiful and educational.
Either way, videos are great at keeping people on your page, which is good news because search engines love longer page views.
Issuu makes it easy to feature products, educate with instructional how-to videos, introduce your team, show footage behind the scenes, show off your best presentations, and include any other type of video that will connect with your audience. Videos have been shown to drastically boost conversion rates, build credibility, and encourage social shares.
Many consumers, especially those who have hectic lifestyles and are constantly on the go, would prefer to watch a short two-minute video during brief downtime rather than take ten minutes to read the same information.
And let’s just admit it — a good video can make your brand look next-level!
Even with all of those benefits, videos are still underutilized in the marketing world, despite the fact that nearly 50% of web users search for videos related to a service or product before making a purchase.
Issuu allows you to embed YouTube and Vimeo videos directly into your design. Set to auto-play to instantly engage readers and create a narration-driven experience, or create a pop-out video window.
Use video to add editorial or instructional context to your content, or place and sell video ads.
Embedded video is a fan-favorite – readers will love it!
Track Your Success and Brainstorm Your Next Data-Driven Campaign
Great content and beautiful digital assets are wonderful, but successful businesses know there’s a lot more to multichannel and omnichannel marketing.
You need the numbers.
Issuu Statistics provides a complete breakdown of how your content is performing and who is consuming it, allowing marketers to make informed decisions about their next campaigns and PR to see the full scope of their reach and impact.
All of these analytical aspects are important to help your business succeed, which is why we go further than simply being a digital publishing platform and catalog maker.
The data Issuu provides can become an instrumental tool for your business to optimize sales, study demographics and market trends, and determine the best market niche for your brand. The trackable shopping links in your catalog can also provide a full-scope picture to gauge which products are connecting the most with your audience and bringing them to your website, thereby helping you identify opportunities for promoting best-sellers and designing your next product line.
All of this relevant information is critical to understanding your customers’ browsing habits and conversion rates. With the right data, your team can make strategic decisions that will propel your business to success.
Data analytics typically occur in three stages:
» Past reports can provide valuable insight into which projects had higher success rates than others. Success or failure doesn’t necessarily have to be measured in revenue. You can also look at overall engagement, reach, conversions, and other metrics.
Hindsight is 20/20. » Current market analysis can give you a real-time look at whether your audience is responding to your content. This can also help you determine whether you’re using your resources effectively with the multichannel platforms you decided to target, or if maybe you need to cut back on some of the channels that aren’t performing so your marketing budget can shift toward those that are. » Future predictions look at trends and forecasts to make informed decisions about your next short-term and long-term marketing priorities and strategies.
Get Inspired! See What the Issuu Community is Creating
The community that has grown around the desire and need for stunning digital content is composed of some of the most talented creators in the marketplace.
We invite you to explore the possibilities and be inspired by some of the designers who have taken their content to the next level with Issuu. Minimalistic Catalogs Minimalistic catalog designs have an elegant simplicity to them, powerful in both print and digital form.
Issuu + Etsy = A Perfect Match! Peacock Alley is a master of minimalism. Their beautiful designs utilize white space, simple patterns, muted color schemes, and fullpage graphics to give their brand a sophisticated feel.
Regional Etsy markets have been relying on Issuu to create shoppable digital event programs featuring products and information about each participating seller.
Individual Etsy shops can also take advantage of Issuu’s digital catalog maker and content publishing platform to showcase their products and reach new customers in the ecommerce market. Complete Catalogs
Complete catalogs with hundreds of product pages are no problem for Issuu. While all those pages are likely to become tedious in the scroll format of a PDF, the tactile nature of on-screen page flips will make your Issuu digital catalog feel more like the perfect hybrid between print and virtual.
Coaster is a great source of inspiration to see just how many features a digital catalog can have. Complete with how-to CAD drawings, product index, full-page and even full-spread photography, and all the necessary product information you would expect to find in a print catalog, Coaster proves that virtual catalogs are an asset worth creating.
Gran Habano took a wholesome approach and used their catalog to present the company’s origins and history, an interview with the founder, and an in-depth look at each individual product on a full spread featuring striking photography in a warm, relaxed setting.
The combinations and possibilities for your catalog are limited only by your imagination. If you can dream it, we can help you create it. Online Magazines Online magazines are on the rise. Readers who don’t want or remember to carry reading material with them, when they know they’ll be sitting around and waiting for a while, can easily access a digital magazine instead.
Tesco saw the potential of digital magazine publishing well before COVID changed our lives. Publishing with Issuu has allowed Tesco to build an impressive reservoir of fun, colorful digital magazines and a dedicated follower base waiting for the next release.
Digital Portfolios
Digital portfolios have never looked better.
In a world of remote work and Zoom interviews, it’s no surprise that people are looking for creative ways to build a portfolio.
For some, a flipbook with a shareable link is all you need to send your finished work to a potential client or employer. For others, Issuu’s ability to embed content directly into a portfolio website is guaranteed to elevate your presentation to a whole new level, without dealing with the hassle of adding code or new plugins.
Virtual portfolios can be extensive lookbooks or a quick sample of past work, such asTattoos by Libby Wells.
Attractive graphics can tell a story in only a few pages for a quick presentation of your skills. Create Content in All Formats
For some, one medium isn’t enough.
And we love to see that!
We have so many tools and features available to make sure your creativity is satisfied, no matter how you want to present it for any specific project parameters.
Stella & Dot leverage their Issuu content in a variety of ways, from training guides, to quarterly planners, to reports, to lookbooks, to product and ambassador guides.
Create More and Sell More with Issuu
Our community of creators continues to amaze us! We love connecting with, learning from, and educating the ambitious people ready to tackle digital content creation and omnichannel marketing.
We even offer weekly workshops and free webinars to help make sure you have all the right tools and know how to use them to their full potential.
Issuu is an all-encompassing digital content publishing solution for:
» Designers — Having all of the necessary tools available in one place dramatically reduces production time.
» Marketers — We’re here to help you maximize your digital efforts and track your campaigns.
» Social media managers — Improve your presence on social media with assets designed to fit seamlessly into any platform.
» PR / Corp Comm — Get your message out quickly and effectively to your target audiences.
» Educators — Promote your institution and create engaging presentations. » Students — Bring your projects to life in the classroom. » Business owners — Reimagine your customers’ online user experience and explore new ways to reach prospects.
» Freelancers — Showcase your work so potential clients can see what you have to offer in a sleek and professional digital portfolio.
» Creatives — No matter what the project or purpose, if you have a vision, we can help you enhance it into a work of art ready for any digital medium.
We know you’re passionate. Creativity is in your blood, and it’s in ours, too.
That’s why we wanted to be more than just a digital publishing platform. We wanted to build a community and forge connections between people and brands who are making extraordinary content and raising the marketing bar.
We have a feeling you’ll fit in well here.
You inspire us, and we hope that our full toolkit of possibilities and network of talented creators will in turn inspire you, too.
